商务英语翻译赏析NO.8
商务英语听说unit 8
K: you very much. A: You are welcome. By the way, there must be crowded.
If I were you, I would like to go to the ATM instead. K: Really? Then how to get to the nearest ATM? A: It is over there, across the street. K: Thank you so much.
Dialogue Two Word Bank
邮政贺卡 邮局 v.原谅 n.陌生人 n.香烟
PartⅡSpeaking Simulated Dialogue Word Bank
branch ICBC version character ATM
n.分支机构 中国工商银行
n.版本 n.汉字 自动取款机
Kevin(K) and Shirley(S) are looking for the nearest branch bank of ICBC (the Industrial and Commercial Bank of China). K: How to get to an ICBC branch bank? S: I have no idea about that. Let’s consult the E map over there. K: OK. Err, it is a Chinese version. You know, Chinese characters are not so easy for me. Let’s find another way. S: How about asking the man over there? (Kevin comes towards the man.) K: Morning, Sir. How to get to the nearest branch bank of ICBC? A: Oh, go along this street till you get to the third traffic light and then turn left. It is about ten minutes’ walk.
商务翻译(英译汉)Unit 8 A Life Saver or a Life Sentence
Some might say that if house prices continue to rise in excess of earnings, the only way repayments can remain affordable is by increasing the term of the loan. But others will say this is a ticking timebomb, (reminiscent of the tactics used by those loan consolidation companies that offer people the chance to bring all their debts together into “one easy payment” that is substantially less than their current monthly payments) — but which do this by spreading them over a much longer period, meaning more interest is paid.
3. Television, it is often said, keeps one informed about current events, allows one to follow the latest developments in science and politics, and offers an endless series of programs which are both instructive entertaining. 【结构分析】从句主语带有三个并列的谓语keeps...，allows...， and offers... 构成一个三项并列结构，第二个三项中又各有一小的二项 并列结构。 【参考译文】人们常说，电视使人们了解最近发生的大事，使人 跟上最新科学和政治的发展，并向人们提供无终止的既有教育意义又 有娱乐性的节目。
商务英语 unit 8 organization词汇讲解
paternal adj. 父亲的；父性的；父系的 • maternal adj. 母亲的；母性的；母系的； relocate v. 重新安置；迁移 • They found themselves compelled to relocate. 他们发现非重新安置不可。 • remove v. 移动，迁移；搬家 • migrate v.移居，迁移
creche n. 托儿所；育婴堂 • day-care centre 日间护理中心 • nursery n. 托儿所 decentralize 使分散；使分权；疏散 • centralize 使集中；使集权 • centralization n. 集中化；中央集权管理
complex adj. 复杂的 n. 建筑群 • complicated adj. 难懂的，复杂的 • ancient architectural complex古建筑群 cross-country adj. 越野的，横过田野的； 横越全国的 • cross-country vehicle 越野汽车 • sports utility vehicle 运动型多功能车
2012. 11. 21
bureaucracy n. 官僚主义/作风，官僚体制 • bureaucratic adj. 官僚的；官僚政治的 • bureaucratic government 官僚政府 communal 共享的，社区的 • community n. 社区，群落，团体 • community service 社区服务 • business community 商界
hierarchy n. 层级；等级制度 • hierarchical adj. 分层的；等级体系的
impersonal adj. 客观的；非个人的；没有人 情味的 • indifferent adj. 漠不关心的，冷漠的
商务英语阅读(第二版) 王关富 Unit8 The decade of Steve 课后答案
Unit 8The decade of SteveExercises1.Answer the questions on the text.1)What makes the story of Steve Jobs so incredible and remarkable?So perseverant in his goals;Experiencing and overcoming so many difficulties and frustrations;Dominating in as many as four distinct industries;Running Apple so well------creatively, competitively, and profitably;Miraculously returning from his fatal diseases.2)What are the four markets that Steve Jobs reorganized and dominated?Music, movies, mobile telephones as well as computing.3)Why is he regarded as the rare businessman?Predilections unique to him.Distinctive design taste and elegant retail stores.Outside-the box approach to advertisingA showman, born salesman, and a magician.Legitimate worldwide celebrityAlways making products customers want to buy.Visionary but grounded in reality.Motivated not by money, but by a visceral ardor for Apple.4)What astounding achievements has Steve Jobs made up to date?Increasing corporate worth from $5 billion in 2000 to $170 billion now.Moving from cash drain and near bankruptcy to $34 billion in cash and market securities.275 retail stores in 9 countries with 73% share of US MP3 player market, and undisputed leadership in mobile phone innovation.His personal net worth about $5 billion.5)What was the first important success of Steve’s team?It created the first Macintosh (iMac), a breakthrough all-in-one computer and monitor. With drastic cost cutting and lucrative sales, it greatly improved the Apple’s balance sheet and financially got Apple well prepared for big investments and business leap.6)Why did Steve object to Ellison buy out Apple in 1997?Because he didn’t like people to second-guess the intention of his return (as making money) and wanted to take high moral ground so that he could easy and graceful decisions.7)Why did Steve build Apple-owned retail stores and some have doubts?Because through the building of retail stores, Steve could establish direct contact with customers, get to know what they really want, and fill the stores with allthose products.But some people at the time, even members of the board had great doubts about establishing retail stores. They are extremely nervous that the stores might become a risky cash drain.8)What are the outstanding qualities reflected from Jobs’integration ofmicromanagement with big-picture vision?# Micro-management:Consciousness/ dedication/ concentrationHe tries to know everything about Apple. He is involved in so many details that people can hardly believe. He is so detailed that he might tell an ad writer that the third word in the fourth paragraph wasn’t right.# Big-picture vision:Acumen for market changeHe recognized gorgeous design as differentiator for Apple.Creative, innovative and visionary in product developmentClients responded “Give me the next Steve Jobs”Knack for taking opportunities at the right momentHe made iTunes compatible with Windows and expanded Apple market to all PCs.He developed Apple’s own digital-music sales stores.9)How did Steve Jobs master the message?Carefully consider what he and Apple say and don’t say to the public.Rehearse time and again before speaking publicly.Authorize only a small number of executives to speak publicly.He is careful to avoid overexposure.Nobody is supposed to speak without the permission of Apple’s media relations team reporting directly Steve Jobs.10) How did Steve Jobs handle Apple’s stock options backdating scandal?He remained silent initially but later in the report to SEC he admitted and apologized for the change of option grant dates for employee benefits. He said it was totally inappropriate for Apple to do.11) Whom did Steve Jobs thank and why when he returned?He thanked Tim Cook (Apple’s chief operating officer) for excellent running of the company during his absence.He also thanked a twentysomething who died in a car crash for donating his liver.12) How do people feel about the future of Apple?Though some are worried about its future due to Steve’s health problem, most are confident about its future because:He is a fabulous brand and irreplaceable person.He has educated and influenced Apple employees well enough to think and behave like him.His influence has gone beyond Apple and become a hero for the IT industry.His pursuit for secrecy and surprise and proven brilliance will ensure greater successes for Apple in the future.2.Fill in each blank of the following sentences with one of the phrases in the listgiven below. Make changes when necessary.1)When the starlet was asked about her new boyfriend, she couldn’t help but gushabout him and their intimate plans for Valentine’s Day.2)The leaking of as many as 251,000 State Department documents, including secretembassy reports from around the world, is nothing short of a political meltdown for US foreign policy.3)With very critical views on the government economic policies, she often palsaround with those scholars who also take rather radical stance on economic issues.4)It is high time for everyone in the department to kick into full gear and fulfill oursales quota by the end of the year.5)The mother did whatever possible to prevent her son from hanging out with theguy who she thought was up to nothing good.6)Obama’s victory in the election was viewed by many as progress in the UnitedStates. But I think his ethnicity is beside the point.7)The neighbors said what happened was totally out of character for the womanthey knew as quiet and friendly.8)Unfortunately, the firm has not been able to pare) production cost to the level thatmatches its competitors in the market.9)On the back of strong corporate earnings reports from a number of firms last week,coupled with the improving unemployment rate, investor sentiment was bolstered on the first trading day of the week.10)The team is expected to take a vote tonight that could set in motion a new plan torevitalize the financial market.11)It was a long time before our business partners could catch on to what we reallyintended.12)As a shrewd man, he successfully pounced at the opportunity last year to becomethe marketing manager.3.Match the terms in column A with the definitions in column B:A______________________ B________________________________________ 1)market share A) A group of advisors, originally to a political candidate,for their expertise in particular fields, but now to anydecision makers, whether or not in politics. 62)cash drain B) The rate of new product development, which isgetting faster with more severe competition andfaster technological advancement. 103)shareholder wealth C) Percentage or proportion of the total availablemarket or market segment that a product orcompany takes. 14)net worth D) A group of executives employed to manage aproject, department, or company with theirparticular expertise or skills. 55)management team E) A person, project, business or company thatcontinues to consume large amounts of cash withno end in sight. 26)brain trust F) A person or firm that invests in a businessventure, providing capital for start-up orexpansion, and expecting a higher rate of returnthan that for traditional investments. 97)balance sheet G) The wealth shareholders get to accrue from theirownership of shares in a firm, which can beincreased by raising either share prices ordividend payments. 38)captains of industry H) A financial statement that summarizes acompany's assets, liabilities and shareholders'equity at a specific point in time. 79)Venture capitalist I) Total assets minus total liabilities, an importantdeterminant of the value of a company, primarilycomposed of all the money that has been investedand the retained earnings for the duration of itsoperation. 410)product cycle L) A business leader who is especially successfuland powerful and whose means of amassing apersonal fortune contributes substantially to thecountry in some way. 84.Translate the following passage into Chinese:头已秃顶，留着胡须的他坐在其超大的华盛顿办公室内谈论着经济话题，从眼神可看出显得疲劳。
商务英语听说 Unit 8 Business dinner
Unit 8 Business Dinner
Teaching Aims
3 1
To learn the table etiquette in business dinner;
2
To practice listening for specific information about business dinner;
• Task Two
• Directions: In this part, you will hear a short conversation about a lunch meeting preparation. Answer the questions according to what you hear. • Question 1 (C) • They hold the lunch meeting for further financing to the company. • A. Right B. Wrong C. Doesn’t say • Question 2 (A) • They decide to make a reservation for the lunch meeting. • A. Right B. Wrong C. Doesn’t say
• Passage 2 • A. You should change your menu selection at the dinner party if your business partner chooses anything not to your taste. (F) • B. Ordering something similar in price to your companion will avoid some potential embarrassment at dinner party. (T) • Passage 3 • A. You shouldn’t talk with your mouth full at business dinner. (T) • B. You should keep your utensils on the table instead of your plate. (F)
《电子商务英语教程》-Unit8
@ Activities On Passage A
8.3.2 Translation practice
4) In the less common opt-in approach, the company collecting the information does not use the information for any other purpose (or sell or rent the information) unless the customer specifically choose to allow that use (that is, to opt in and grant permission for the use). 在不很常用的“进入”方式中，如果没有获得顾客的明确同意 （即：进入并获得使用许可），收集信息的公司就不得将信息用 于出售、租赁或任何其它用途。 5) No U.S. law currently places limits on companies’ use of such information. 目前美国还没有立法限制公司这样使用这种信息。 。
主句的谓语动词是wouldlikewhile8notesnetworkuserprofilepassageend在退出方式中收集资料的公司往往会认定顾客不反对公司使用这些资料除非顾客明确地作出了拒绝同意的选择即
Objective
Unit 8
8 Notes To Passage A @ Activities On Passage A
8 Notes To Passage B @ Activities On Passage B
@ Basic E-commerce Writing
& Related Reading
国际商务英语Unit 8
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Messages have to be explicit, A person's word is not to be relied on, Paperwork is important
of a group and their characteristic products
Cultural Influence on Marketing
How does culture influence color customer behavior?
Taste style
preference
Approaches to Study of Culture
Information Gaps: Listen to Your Customer(s)
Self-Reference: Home Builders construct what they think
customers will need (Presumptuous)
RESULT: Cookie Cutter （千篇一律）designs, mass
SURVEY FINDINGS Many Customers prefer doing without . . . Fireplaces Covered Porches Coffee Bar Loffice (A combination loft + office space for a computer)
Unit 8 CulБайду номын сангаасural Environment
商务英语第八页短文的翻译
商务英语第八页短文的翻译：不再有两极之遥1993年，当卡森波兰公司和乌诺达股份有限公司总裁彼得·维奇刚到在波兰新并购的工厂时，他发现那儿根本不存在团队合作的概念。
以前管理这家工厂的人办公室门外总有一队人在等着他作出各种决策，小到放一天假，大到重大投资，所有的决策都由一个人作。
卡森公司是通过并购弗罗茨瓦夫的一家洗洁用品厂进驻波兰的。
两年后，他们并购了位于华沙的乌诺达化妆品公司。
弗罗茨瓦夫的营业额从1100万英镑增加到5000万英镑；而规模小一些的乌诺达公司则迅速成长为一个营业额达到2200万英镑的企业。
目前，这两家公司的产品都是波兰的主导品牌，并且出口到其它东欧市场。
尽管有这些成就，但要开拓新的工作方法仍然相当困难。
那是为什么呢？维奇解释说：这里的公司文化是50年集权控制的结果，要让人们承担责任或在出现问题时负起责任很不容易。
以前的销售部就是一个人坐在电话机旁等候电话铃响。
为了解决这些问题，卡森公司专门聘请了三位旅居海外的经理，同波兰本地的销售人员结成团队一起工作。
除了聘请海外经理，卡森公司还从著名的科佛戴尔公司聘请了资深管理顾问凯恩·埃德蒙来指导团队的管理技能，改进团队的内部交流。
埃德蒙主持了两个为期一周的活动，专门解决如何搞好团队建设以及开拓创造性思维。
“参与者们富有想象力的点子非同寻常，令人兴奋。
”埃德蒙认为这些项目的作用是帮助他们认识到有各种不同的管理风格。
“我们想用新眼光来看待老问题，”参赛者反应十分积极。
有一项任务是给他们500英镑，要求他们用这笔钱牟取最大的利润。
他们表演了迪斯科。
然后他们来到捷克边界，买了一些产品又把它们买掉，从中赚了钱。
维奇认为这些训练项目对“调动人们的工作积极性”很有效果。
但维奇并没有盲目乐观，他也警告说：我们要保证训练中达到的效果在工作中也能体现出来。
然而，结果已经是非常肯定的了. 维奇又接着说：这两个培训项目总共花去了4万英镑，包括食宿在内，但我们从中得到的回报是巨大的。
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商务英语翻译赏析NO.8
【原文】企业要重视职员的能力、创造力、智慧潜力的充分发挥，为他们创造公平竞争的工作环境，搞好企业人员的培训，激发企业员工的积极性，让每个人都能人尽其材。
【译文】Business should give prominence to the full use of employees' capabilities,creativity and wisdom
potential,trying to create a working environment with fair competition,doing well in the training of
employees,arousing the empolyees' enthusiasm about work and making the best possible use of every employee. 【点评】“重视”是一个常用的词语，其英语对应表达可以是highly regard，attach importance to，think much of等，但这些表达都无法同“充分发挥”的英文对应语the full play搭配，因此需要另外寻找一个表达形式以便和the full play搭配起来。
英语中的give prominence to 正好可以同the full use of 搭配。
由此可见，词语的选择要考虑该词语的前后搭配。
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