新概念3 lesson26
高中新概念英语第三册-Lesson 26(课文)
高中新概念英语第三册-Lesson 26(课文)TextLesson 26 Wanted： a large biscuit tin 征购大饼干筒No one can avoid being influenced by advertisements. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a subtle influence on us. In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses.Advertisers discovered years ago that all of us love to get something for nothing. An advertisement which begins with the magic word FREE can rarely go wrong. These days, advertisers not only offer free samples but free cars, free houses, and free trips round the world as well. They devise hundreds of competitions which will enable us to win huge sums of money. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory. They offered to pay $10 a pound for the biggest biscuit baked by a listener. The response to this competition was tremendous. Before long, biscuits of all shapes and sizes began arriving at the factory. One lady brought in a biscuit on a wheelbarrow. It weighed nearly 500 pounds. A little later, a man came along with a biscuit which occupied the whole boot of his car. All the biscuits thatwere sent were carefully weighed. The largest was 713 pounds. It seemed certain that this would win the prize. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients. It was so heavy that a crane had to be used to remove it from the lorry. The manufacturers had to pay more money than they had anticipated, for they bought the biscuit from the student for $24,000.Language points(Attention： The following points are not covered by the video. It is better for you to watch the video or listen tothe MP3 first and try to take notes on your own. Then you may check here to get more details. )1, No one can avoid being influenced by advertisements.Advertisements always exert influence on everybody.No one ,avoid, 双重否定No students can avoid being influenced by their teachers2, Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a subtle influence on us..让步状语从句，though, although,as引导让步状语从句，句子要采用倒装形式( adj. / adv. / n. / v.用在as之前)1.adj. + as + 主语+ 谓语Rich as he is, he is not happy.Tired as I was, I try to help them.2.adv. (much ) + as + 从句Much as I like you, I will not marry you.Much as I hate do it, I must stay home and study English.虽然我不愿意这么做，但我今晚必须呆在家里学习英语。
新概念英语NCE3_lesson26(共9页)课件
• Make it possible for sb to do sth
• -- His few material possessions make it possible for him to move form place to place with ease.
Lesson 26 Wanted: a large biscuit tin
• Under the influence of… 受…的影响 • -- We are under the influence of advertisement. • Have influence over sb. 有左右某人的能力 • -- A teacher has influence over his students. • Exercise influence on sb’s behalf
job. • -- He likes to exert his authority on us. • Exert oneself to do sth. 努力, 尽力, 出力 • -- He never exert himself to study hard.
• Advertiser n.做广告的人 • Advertise v.做广告, 登广告 • Advertisement n.广告 • Advertising n.广告业, 广告 adj.广告的
• on sb.'s behalf 为了某人的利益, 代表某人
• take pride in… 以...为傲 • be proud of… 以...为荣, 以...自豪
• Exert v.施加 • Exert sth on sb • -- His wife exerted a lot pressure on him to change his
新概念英语3Lesson26
• no longer与no more的意义区别
• 1. no longer中的longer是副词long的比较级，long有after a certain point of time（在某一时刻以后）之意，着重表示时间 的不再延续，意为"如今不再"。no longer等于not... any longer。 • e.g: He no longer lives here. • = He doesn't live here any longer. • • 2. no more中的more是many / much的比较级，more有again之 意，着重表示数量或程度的减少，意为"再也没有更多（大）的 数量（程度）"。no more等于not... any more。 • e.g: You can drink no more. • = You can't drink any more. • no longer修饰延续性动词，如teach, live, work等，表示动作不 再延续； • no more修饰非延续性动词，如come, go , make (the same mistake)等，表示动作不再次发生。
• • • • • • •
devise vt.想出，设计；遗赠给；图谋 n.遗赠；遗赠的财产；遗赠的条款 design, come up with e.g: We devised a scheme to help him... enable vt.使能够, 使可能 enable sb to do sth 使某人能够做某事 e.g: Hard work will enable us to pass the examination, otherwise, no way. • sums of & a sum of 用法相似，通常后跟不可数名词，以 money为最多。表示为“一笔...” • a large sum of 是指一大笔钱或现金 • e.g: Parliament has voted a large sum of money to the town for a new road.
新概念英语第三册lesson 26 精编课件
Taste n.鉴赏力
• -- She has excellent taste in dress. • a taste of 尝一口, 尝一点 -- Oh, let me have a taste of
your coffee. • in good taste 得体, 大方 -- The beautiful girl is in good
exercise vt.发挥, 实[履]行, 运用, 行使 on sb.'s behalf 为了某人的利益, 代表某人 behalf n.利益
Pride v.骄傲（proud adj.自豪的, 得意的, 骄 傲的）
• pride oneself on(upon)… 为…而感到骄傲 -- He prided himself on his driving skill.
river, so we decided to destroy the bridge. • 我们预料到敌人会通过这条河, 所以我们决定把桥摧毁。 • Anticipate（vt.期待, 预期）= expect（vt.期待, 预期） • -- We are expecting/anticipating a crowed of people
Classify v.分类
• -- The books are classified according to the subject. 这些书已经按学科分类了。
• -- subject n.题目, 主题, 科目, 学科 • classification n.分类, 分级, 分类法
classified adj.分类的 adj.机密的 • classifiable adj.可分类的 classifier n.
分类者,分类器
新概念英语综合版第三册NCE3 Lesson26(共7个样品课件)
• Who won the prize for the biggest biscuit? • No one can avoid being influenced by advertisements. • Much as we may pride ourselves on our good taste, • we are no longer free to choose the things we want,
• Advertisers discovered years ago that all of us love to get something for nothing.
• An advertisement which begins with the magic word FREE can rarely go wrong.
【演练例句】 • Difficult as the task was, they managed to accomplish it in time.
这个任务虽然困难，他们却设法按时完成了。
• Look as I would up and down, I could see no human being. 我尽管望上望下，还是看不到一个人。
• Tired as they were, they went to bed as soon as they came back. 由于他们很疲劳，所以一回家就上床睡觉了。
• Michael, fool as he was, completely ruined the dinner. 麦克尔傻乎乎的，把这次宴会完全给毁了。
• capture the attention of • 吸引注意力 • tremendous response to this competition
新概念英语第三册lesson26生词及短语
New words and expressions l affect影响(负⾯) ├care much about关注 ├mean a lot对…意义重⼤ ├make great difference巨⼤影响 ├make no difference没有影响 └exert influence on施加影响 affect one’s mood情绪 My mother cares much about me. He means a lot to me. His arrival makes great difference to me. l take pride in (me)为…⾃豪 =be proud of I pride myself on my good taste. l exert汉语中的施加都可⽤它 ├exert pressure on压⼒ ├exert influence on └exert fascination on魔⼒，魅⼒ ┌fascination奇妙的 ├miraculous奇谈般的 ├amazing让⼈惊奇的 ├fantastic妙不可⾔的 └magic奇妙的 l maternal love母爱 No one can avoid being influenced by maternal love. l 倒装 1. as引导让步状语从句倒装 Rich as he is, he spends a cent on charity. Try as he does, he never seems able to do the work beautifully. as都可译为“尽管” 2. Much as we may pride ourselves on our good taste, we are no longer free to choose thethings we want.尽管我们为⾃⼰的绝好鉴赏⼒感到⾃豪，但我们已经⽆法⾃由地选择我们所需要的东西了。
新概念第三册第26课
advertiser n.做广告的人, 刊登广告者 advertise v.做广告, 登广告 advertisement n.广告 Men in the post office classify mail according to places it is to go. 邮局里的人员将信件按寄送地点分类。 She glanced at the classified advertisements. 她扫视了一下分类广告。
During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory. 有一次，在之声播放的节目里，一个生产饼干的公 司请听众烘制饼干送到他们的工厂去。 of biscuit manufacturers作company的后置定语。 to bake biscuits作 listeners的宾语补足语。 to their factory作them(指“饼干”)的宾语补足语。 They bought the machine directly from the manufacturer. 他们直接从厂商那里购买了这台机器。
In their efforts to persuade us to buy this or that （various）product, advertisers have made a close study of human nature and have classified all our little weaknesses.(l.3)
新概念英语NCE3_lesson26(共41页)课件
• taste n.鉴赏力 • -She has excellent taste in art. • In good taste • 得体，大方
• -The beautiful girl is in good taste. • In bad taste 粗俗，不礼貌 • Have a taste of 尝一口 • -Let me have a taste of your coffee. • Taste of 有...的味道 • -The dish tastes of fish.
• pride v.骄傲（proud adj.自豪的，骄傲的） • pride oneself on/upon • 为...感到骄傲 • -She pride himself on her driving skill. • take pride in 以...为傲= • be proud of
• Pride n.自豪，自尊（心），骄傲 • Put one's pride in one's pocket • 忍辱含垢，抑制自尊心
Lesson 26 Wanted:a large biscuit tin
• influence v.影响（=have an effect on) • have influence on 对...有影响 • - Parents have influence on children. • have influence over sb. • 有左右某人的能力
• -ify： • Simplify purify magnify
• magic adj.有奇妙作用的，有魔力的 • 魔术 • magic art • 魔力 magic power • 魔杖，魔术棒 • magic wand • magic words 咒语 • n.魔法 • 施魔法 cast a spell
新概念英语课件第三册lesson 26 Wanted-a large biscuit tin
–这样或那样的产品 – Study closely
The first moment of truth
The second moment of truth
Text
Advertisers discovered years ago that all of us love to get something for nothing. – For free – Buy sth for 20% off
Text
These days, advertisers not only offer free samples but free cars, free houses, and free trips round the world as well.
Text
如何表达
使某人能够做某事
Text
They devise hundreds of competitions which will enable us to win huge sums of money. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.
Topics
• • • • • • • New technology: internet, mobile phone Media: social situation: chase idols People: friends/ teachers/ parents… Education Policy: open-up policy Globalization:
Text
新概念英语第三册第26课 wanted：a large bistuit tin
• taste v. 品尝，体验 • -He who has never tasted bitter doesn’t know what is sweet. • -不知黄连苦，哪知蜂蜜甜。 • （不经一番彻骨寒，那得梅花扑鼻香。）
• taste n.品味,鉴赏力
in good taste =in taste得体的，文雅的 • -The beautiful lady is in good taste. in bad/poor taste 粗俗，不礼貌 have high/excellent taste in • -She has excellent taste in art. • Taste maker • 时尚创造者 • 味盲 • taste blindness • To one's taste 合某人的口味，称某人的 心愿 • -He did what he wanted to do to his taste.
pride v.骄傲 为...感到骄傲 pride oneself on/upon -She prides herself on her driving skill. pride n.骄傲 以...为傲 take pride in proud adj.自豪的，骄傲的 be proud of
Pride n.自豪，自尊（心），骄傲 Put one's pride in one's pocket 忍辱含垢，抑制自尊心 -Han Xin put his pride in his pocket and finally he achieve great success. • In the pride of • 处于最佳状态，处于全盛时期 • -She is still young and in the pride of her beauty. • • • •
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Useful Phrases
• • • • • • • • • • • • • be influenced by advertisements 受到广告影响 pride ourselves on our good taste 自夸自己敏锐的鉴赏力 exert a subtle influence on 施加着一种潜移默化的影响 make a close study of human nature 仔细地研究人性 get something for nothing 免费得到 free trips round the world 免费周游世界 win huge sums of money 赢得巨额奖金
Retell the story
Line 14-22
• • • • • • • • • • • • The response to this competition… …biscuits of all shapes and sizes… One lady… It weighed… …a man came along with… …carefully weighed. The largest … It seemed certain… …a truly colossal biscuit… …baked by a college student,…over… …so heavy that…remove it from the lorry …than they had anticipated, for…
倒装句
【课文原句】Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a subtle influence on us. 【真题扫描】_______he needed money for a new car, he decided not to borrow it from the bank . (TEM4-1998) • A. Much as B. Much though C. As much D. Though much 【演练例句】 • Difficult as the task was, they managed to accomplish it in time. 这个任务虽然困难，他们却设法按时完成了。 • Look as I would up and down, I could see no human being. 我尽管望上望下，还是看不到一个人。 • Toil as he would, he might fail, and go down and be destroyed. 他尽管苦干，还是可能失败、沉沦而被毁灭。
“If we could learn how to balance rest against effort, calmness against stain, quiet against turmoil, we would assure ourselves of joy in living and psychological health for life " Josephine Rathbone
Q &.A ?
Retell the story
Line 1-13
• …avoid being influenced by… • Much as …, …no longer free to…, for…exerts a subtle influence on us. • …to persuade us to…, …made a close study… • … to get something for nothing. • …begins with the magic word…go wrong. • …not only offer…, but…as well. • …enable us to win… • …made it possible …to capture the attention… • …a company of biscuit… • …offered to…
ห้องสมุดไป่ตู้
• • • • • •
Listen to the tape then answer the question below 1. What does advertising exert on us? A subtle influence. 2. What do we all love to get? Something for nothing. 3. What do advertisers offer nowadays as well as free samples? • Free cars, free houses and free trips round the world. • 4. How much did the company have to pay the student? • $ 24,000.
To be continued
倒装句
• • • • • Change your mind as you will, you will gain no additional support. 你即使改变主意，也不会再得到援助。 Tired as they were, they went to bed as soon as they came back. 由于他们很疲劳，所以一回家就上床睡觉了。 Michael, fool as he was, completely ruined the dinner. 麦克尔傻乎乎的，把这次宴会完全给毁了。 Child as / though he was, he had a good command of English. 他虽然是个孩子，但已经熟知英语。 Difficult as the work was (或：Difficult as was the work)，it was finished in time. 工作虽然困难，但还是及时完成了。
• capture the attention of • 吸引注意力 • tremendous response to this competition 对这一竞赛极其热烈的反响 • biscuits of all shapes and sizes 形状各异，大小不一的饼干 the whole boot of his car 汽车行李箱 before the competition closes 竞赛截止时间之前 • win the prize • 获奖 • remove it from the lorry • 从卡车上卸下 • classify our little weaknesses • 把人的弱点进行了分类
当让步状语从句由连词as引导时，使用倒装。这种倒装须将末 尾的单词或者词组提至句首，包括名词（单数时不能加冠 词）、原型动词、形容词或副词。如果使用连词though，句 子也可以不使用倒装。
形式宾语it
【课文原句】 • Radio and television have made it possible for advertisers to capture the attention of millions of people in this way. 【演练例句】 • The situation was such that political observers found it difficult to predict. 形势如此微妙，政治观察家们也觉得难以预料。 • I don’t think it worthwhile to go to such a place. 我认为这种地方不值得去。 • The density of the fog made it difficult to see where we were going. 浓雾使我们很难看见要去的地方。
To be continued
形式宾语it
• I think it worthwhile to go. 我认为去是值得的。 • He made it a rule to speak in Parliament at least once every session. 他规定自己在议会上每次开会时至少发言一次。 • We call it reduction to remove the same factors from the terms of a fraction. 从分数的分子和分母中去掉相同的因数，我们称为 约分。
NEW CONCEPT ENGLISH Level 3 Lesson 26 Wanted: a large biscuit tin
Faculty of Foreign Languages,NBU
Contents
• Useful Phrases • Grammar and Structure • Retell the story