高中英语 Unit1 Advertising Project课件 牛津译林版必修4
STEP THREE: LANGUAGE FOCUSES
STEP FOUR: DEVELOPING AN AD CAMPAIGN
*Planning
(1) Work in small groups.
(2) Decide the subject of your ad campaign from the listed.
What should each member do?
researcher---find inf. from various sources
logo/slogan designer--- made it attractive
proposal writer--- write a brief outline and plan
PROJECT DEVELOPING AN AD
CAMPAIGN
•
STEP1: MAIN IDEA OF EACH
PARAGRAPH Para. 1 the definition of an ad campaign/
what an ad campaign means
Para. 2 the target audience and how to determine
zX.x.K
Let’s enjoy iຫໍສະໝຸດ !some questions
zX.x.K
the whole team---work as a whole and everyone should contribute to the project
*Presenting (1) Make your presentation clearly. (2) Answer questions concerning your ad campaign. (3) Post your logo and slogan.
(3) If you have your own idea,please get your teacher’s approval.
Animal protection Anti-smoking
Anti-drugs
Anti-littering
The subject of your ad campaign will be_____.
MORE QUESTIONS TO
UNDERSTAND
1) What do you know about an ad campaign?
2) What must you keep in mind when you start a successful advertising campaign?
3) Why do you need to research your audience?
1)Why is anti-smoking chosen as the subject of the ad campaign?
2)What is the main aim of the anti-smoking campaign?
3)How can high-school teenagers be convinced not to start smoking?
*Preparing (1) Discussion :
who/what/how (2) Team work:
Member’s name
task
Research Design a logo Develop a slogan Forms of media Campaign proposal
*Producing
the target audience
Para. 3 what the ad campaign says
Para. 4 how to reach the target audience
STEP TWO: STRUCTURE OF THIS PASSAGE
1. introduction of subject 2. supporting details 3. conclusion
4) What is important when you are planning an ad campaign?
5) What should your advertising campaign be based on?
ANTI-SMOKING AD CAMPAIGN
MORE QUESTIONS TO UNDERSTAND
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牛津译林版高中英语模块4 Unit 1 Advertising Project 1 课件
2. What is the main aim of the anti-smoking campaign?
The main aim is to discourage young people from smoking.
Read and understand
3. How can high-school teenagers be convinced not to start smoking?
We will educate them about the bad effects of smoking and how smoking affects those people surrounding them. We will show how smoking is not cool or attractive, etc.
for the right people.
Step *gather in__fo_r_m__a_ti_o_nfrom your research;
Two
*It is important to always try to a_p_p_e_a_l to the way
The audience will r_e_a_ct__.
get …across
put together
Useful words and expressions
due to poisonous chemicals lung cancer discourage …from … convince urge
give up inform … about… shock …into … related to
Reading for detailed information:
The main aim is to discourage young people from smoking.
Read and understand
3. How can high-school teenagers be convinced not to start smoking?
We will educate them about the bad effects of smoking and how smoking affects those people surrounding them. We will show how smoking is not cool or attractive, etc.
for the right people.
Step *gather in__fo_r_m__a_ti_o_nfrom your research;
Two
*It is important to always try to a_p_p_e_a_l to the way
The audience will r_e_a_ct__.
get …across
put together
Useful words and expressions
due to poisonous chemicals lung cancer discourage …from … convince urge
give up inform … about… shock …into … related to
Reading for detailed information:
高中英语 Unit 1 AdvertisingSection Ⅴ Project课件牛津译林版必修4
词poisonous chemicals。 13
[原文呈现] This costs countries a lot of money and causes great damage to○37 the welfare of the
people. There are huge
[读文清障]
○37 cause damage to对……造成
our ad campaign○39 .
14
[原文呈现]
[读文清障]
The target audience is high-school ○40 teenager n．青少年
teenagers ○40 . Our main aim is to
○41 discourage sb. from
discourage young people from
mind⑥. It is important to figure 算出
out⑦ ห้องสมุดไป่ตู้xactly what you want to ⑧句中It为形式主语，其中有两 个what引导的宾语从句。
tell the audience and what you
are trying to get them to do⑧.
programme of advertisements advertisements的后置定语。
③using various④ kinds of ads to ④various adj.各种各样的，多样的
reach a certain audience⑤.
⑤audience n．受众；观众；听
众；读者
Section Ⅴ
Project
[原文呈现] How do you build an ad
[原文呈现] This costs countries a lot of money and causes great damage to○37 the welfare of the
people. There are huge
[读文清障]
○37 cause damage to对……造成
our ad campaign○39 .
14
[原文呈现]
[读文清障]
The target audience is high-school ○40 teenager n．青少年
teenagers ○40 . Our main aim is to
○41 discourage sb. from
discourage young people from
mind⑥. It is important to figure 算出
out⑦ ห้องสมุดไป่ตู้xactly what you want to ⑧句中It为形式主语，其中有两 个what引导的宾语从句。
tell the audience and what you
are trying to get them to do⑧.
programme of advertisements advertisements的后置定语。
③using various④ kinds of ads to ④various adj.各种各样的，多样的
reach a certain audience⑤.
⑤audience n．受众；观众；听
众；读者
Section Ⅴ
Project
[原文呈现] How do you build an ad
Unit 1 Advertising课件 牛津译林版课件
• 析
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第10讲
Unit 1
Advertising
【易混辨析】 persuade与advise persuade sb into doing/to do sth 表示“劝而成功 了”，对方听从了劝告；advise sb to do sth 表示“建 议某人做……”，听从与否，不得而知，相当于try to persuade sb into doing/to do sth。 I persuaded Robert that the journey was too dangerous and he didn't go. 我对罗伯特说那个旅行太危险，他被说服了，所以没 有去。 She advised her father to give up smoking, but failed. 她劝她父亲戒烟，但没有成功。
•
罪，请根据你的理解谈谈你对这一现象 的看法。
注意：词数120左右。 参考词汇： plastic surgery 整容手术
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第10讲
Unit 1
Advertising
• • • •
佳 —— 精 彩 美 文 —— 作 晨 As is shown in the picture, a girl is asking a surgeon to 读 do plastic surgery to make her look like the beauty she likes.
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第10讲
Unit 1
Advertising
• Ⅳ.单元语法 • 直接引语和间接引语以及间接引语中 • 基 的陈述、疑问和祈使句式。
• 础 • 梳 • 理
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第10讲
Unit 1
高中英语 Unit1 Advertising 精品课件 牛津译林版必修4
Prediction:
What may be talked about in this expository writing?
advertisements
Reading strategy: reading expository writing
（说明文）
a subject
introduction of subject supporting details
Structure of the writion of the subject Supporting details
Paragraph 1
Paragraph 2 Paragraph 3-4
Conclusion
Paragraph 5
Careful-reading
How do you divide these ads into two categories?
1 3
2
4
Types of advertisements
• Commercial advertisements
• Public service advertisements (PSAs)
Do you believe the ads tell the complete truth? Why or why not?
Homework
Page 4-5: Part D&E Page 90: A1&A2
Read the text again and answer the questions in C2.
Checking your understanding
1. Most people are not aware of how many ads are around them. not always 2. Advertisements are always meant to promote a product or service. not only 3. PSAs are only found in newspapers and on TV. 4. PSAs and commercial ads use some of the same methods. PSAs ads can give us valuable information 5. Commercial about how to live our lives. 6. An ad warning people against smoking is an example of a PSA.
(江苏专用)高中英语Unit1AdvertisingPeriodFourProject课件牛津译林版
1.Anti-smoking ad campaign is mainly designed for high-school students.
()
T
2.Our main aim is to discourage all the people in the world from
smoking.
()
F
3.If we can convince young people not to start to smoke，their parents
第十页，共62页。
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答案
4.The correct order to build an ad can be B .
a.decide the target audience
b.know what the audience have in mind c.gather information from the research
3.
target
n.目标(mùbiāo)；靶子 vt.瞄准；以……为目标(mùbiāo)
第三页，共62页。
答案(dá
4. determine vt.确定，查明；决定；裁决
5. analysis n. 分析，分析结果 analyse vt. 分析 6. appeal vi. 有吸引力；呼吁，恳请
n. 吸引力；呼吁；恳求(kěnqiú)
d.do a little research
e.decide what approach to use A.a；b；c；e；d B.d；c；b；a；e C.e；b；c；a；d D.d；c；a；e；b
第十一页，共62页。
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答案(dá
Ⅲ.阅读课文完成(wán chéng)下表，每空一词
牛津译林版必修四 Unit1 Advertising projectPPT课堂课件(15页)
eg. Treat your mom like a queen this Mother's Day.
牛津译林版必修四 Unit1 Advertising projectPPT课堂课件(15页)-精品PPT课 件
group discussion
who (target audience)
develop an ad slogan for
slogan production
1. circle out your who/what/how 2. write a key word/phrase 3. write a sentence containing
the key word/phrase
牛津译林版必修四 Unit1 Advertising projectPPT课堂课件(15页)-精品PPT课 件
Mother's day have completed an ad campaign poster have built team spirit have shown gratitude and love to mum as
well as the family 2. How do you assess your group work? 3. What do you think you could do after this
M4U1 Advertisement Project
brainstorm
What comes into your mind? family & love
our task today
work in a group to present an original ad slogan for Mother's day
牛津译林版必修四 Unit1 Advertising projectPPT课堂课件(15页)-精品PPT课 件
group discussion
who (target audience)
develop an ad slogan for
slogan production
1. circle out your who/what/how 2. write a key word/phrase 3. write a sentence containing
the key word/phrase
牛津译林版必修四 Unit1 Advertising projectPPT课堂课件(15页)-精品PPT课 件
Mother's day have completed an ad campaign poster have built team spirit have shown gratitude and love to mum as
well as the family 2. How do you assess your group work? 3. What do you think you could do after this
M4U1 Advertisement Project
brainstorm
What comes into your mind? family & love
our task today
work in a group to present an original ad slogan for Mother's day
译林牛津模块4高一Unit1 Advertising课件
Discussion
Do you believe that advertisements tell the complete truth? Why or why not?
PSAs
educate people about problems in society or about people who need help
• encourage people tts people
• make people think about environmental problems
slogan
harmful ?
bad effects of taking drugs
Unit 1 Advertising
Welcome to the unit
advertisements/ads
Where can you see ads?
On billboards, on the Internet, on TV, in newspapers ,in magazines, or even in the streets –almost everywhere.
• Writing write a diary entry about your experience of buying a camera. Attention: ➢When ➢Where ➢How ➢What consequences
• 2 It is best to have both eyes done at the same time / one eye done at a time.
• 3 People who have the surgery never have to wear glasses again /may still need to wear glasses.
牛津译林版必修四 Unit1 Advertising project(共15张PPT)
how (approaches to target audience)
commercial
what (main message)
PSA
slogan production
1. circle out your who/what/how 2. write a key word/phrase 3. write a sentence containing
aims to tell ___________(who/audience) that________________(what/message) via (/ˈvaɪə/ 通过)__________(how/approach). A story inspired us...
2. paste slogans on an ad campaign poster
if we are All-China Women's Federation...
Happy Mother's Day?
Stop domestic violence.
group discussion
who (target audience)
develop an ad slogan for
Mother's Day
M4U1 Advertisement Project
brainstorm
What comes into your mind? family & love
our task today
work in a group to present an original ad slogan for Mother's day
self-assessment
牛津译林版必修四 Unit1 Advertising project(共15张PPT)
if we are All-China Women's Federation...
Happy Mother's Day?
Stop domestic violence.
grdience)
develop an ad slogan for
Mother's Day
self-assessment
1. What have you achieved during this lesson? have written and presented an ad slogan for
Mother's day have completed an ad campaign poster have built team spirit have shown gratitude and love to mum as
M4U1 Advertisement Project
brainstorm
What comes into your mind? family & love
our task today
work in a group to present an original ad slogan for Mother's day
PSAs
if we are businessmen...
Mom, thanks for always being there for me in a crunch.
1. There was a crunch as he bit the apple.
2. He always says he'll help, but when it comes to the crunch, he does nothing.
译林牛津版高中英语Module 1 Unit 1 Project 课件-完整版
牛津高中英语 译林版 必修一
Unit1 Project
Starting a new school club
Learning goals
To start a new school club To make a poster(海报) advertising(宣
传) a new school club
Step 1 Lead-in
table tennis club
chess club
football club
dancing club
译林牛津版高中英语Module 1 Unit 1 Project 课件-完整版PPT-精品课件（实用版）
译林牛津版高中英语Module 1 Unit 1 Project 课件-完整版PPT-精品课件（实用版）
Starting a new school club & making a poster (海报) advertising(宣传) your club Group work (5-6 people each group)
译林牛津版高中英语Module 1 Unit 1 Project 课件-完整版PPT-精品课件（实用版）
What is a school club?
a reading
club
Step 1 Lead-in
a group of students who meet together regularly, for a particular acitivity
There are 19 clubs in our school. Can you name some of them?
Step 2 Examples of school clubs
Unit1 Project
Starting a new school club
Learning goals
To start a new school club To make a poster(海报) advertising(宣
传) a new school club
Step 1 Lead-in
table tennis club
chess club
football club
dancing club
译林牛津版高中英语Module 1 Unit 1 Project 课件-完整版PPT-精品课件（实用版）
译林牛津版高中英语Module 1 Unit 1 Project 课件-完整版PPT-精品课件（实用版）
Starting a new school club & making a poster (海报) advertising(宣传) your club Group work (5-6 people each group)
译林牛津版高中英语Module 1 Unit 1 Project 课件-完整版PPT-精品课件（实用版）
What is a school club?
a reading
club
Step 1 Lead-in
a group of students who meet together regularly, for a particular acitivity
There are 19 clubs in our school. Can you name some of them?
Step 2 Examples of school clubs