商务英语函电第四章
国际商务函电第四章Unit04 Offers
Unit Four Offers & Quotations (报盘和报价)
Introduction
In the international business, offers can be divided into two kinds:
A firm offer (实盘)— A firm offer is a definite promise to sell goods at the stated prices, usually within a stated period of time. The terms stated in a firm offer is binding on the sellers if they are accepted by the buyers within its validity. In a firm offer, an exact description of the goods, the time of shipment and the mode of payment should be included. A non-firm offer (虚盘)— Unlike a firm offer, a nonfirm offer is not binding upon the sellers. In other words, a non-firm offer can be withdrawn or changed by the sellers.
Most quotation are used by people as non-firm offers, though some with the wording “The quotation is subject to your reply here within a week” and so on function as firm offer.
实用商务英语函电课件-Unit 4
A brief introduction to offers and counter-offers—A counter-offer
Writing tips: 1. The letter begins by thanking the recipient for his offer. 2. The letter should express regret at inability to accept the statements and provide the recipient with detailed and reasonable reasons for nonacceptance.
A brief introduction to offers and counter-offers—An offer
An offer, a clear indication of the seller’s willingness to enter into an agreement under specified terms, normally includes a closing date. Definite contents and full details of the commodity are also preferred in an offer, and words like about, and reference price are not recommended accordingly. What’s more, terms and conditions under which an offer is made include items like commodity, specifications, quantity, quality, price, discounts, delivery date, shipping costs, and payment terms.
商务英语函电与合同第四章课后题答案
商务英语函电与合同第四章课后题答案Chapter 4 Exercises - Business English Correspondence and Contracts1. Write an email to a potential client introducing your company and its services.Subject: Introduction of [Company Name] and Our Services Dear [Client's Name],I hope this email finds you well. I am writing on behalf of [Company Name], a leading provider of [services/products] in the industry. We have been in the business for [number of years] and have built a strong reputation for delivering high-quality services to our clients.At [Company Name], we offer a wide range of services that cater to the specific needs of our clients. Some of our key services include [list specific services]. We take pride in our team of skilled professionals who are dedicated to providingtop-notch solutions to our clients.We understand the importance of building strong relationships with our clients and we are committed to meeting and exceeding your expectations. We would welcome theopportunity to discuss how we can help you achieve your goals and objectives.I would be happy to schedule a meeting or a call to further discuss how [Company Name] can benefit you and your business. Please feel free to reach out to me at [contact information].Thank you for considering [Company Name]. We look forward to the possibility of working together.Warm regards,[Your Name][Title][Company Name]2. Write a formal business letter confirming the terms of a contract.[Date][Client's Name][Client's Title][Company Name][Address]Dear [Client's Name],I am pleased to confirm the terms of our recent agreement dated [date], regarding the provision of [services/products]. This letter serves as a formal confirmation of the terms and conditions outlined in the contract.[Company Name] agrees to provide [specificservices/products] to [Client's Name] in accordance with the terms and conditions set forth in the contract. Theservices/products will be delivered on [date] and will be completed by [date]. The total cost of the services/products is [amount], payable in [payment terms].Additionally, [Client's Name] agrees to provide [any necessary information or materials] to [Company Name] in a timely manner to facilitate the successful completion of the project.If you have any questions or require any further clarification regarding the terms of the contract, please do not hesitate to contact me. We are committed to ensuring the successful completion of this project and look forward to a long and mutually beneficial partnership.Thank you for your continued trust and support. We are excited about the opportunity to work with you.Best regards,[Your Name][Title][Company Name]3. Write an email to follow up with a client after a meeting to discuss a potential partnership.Subject: Follow-up on Our MeetingDear [Client's Name],I hope this email finds you well. I wanted to follow up on our recent meeting where we discussed the possibility of partnering with [Company Name]. It was a pleasure meeting with you and learning more about your business needs and objectives.I believe that [Company Name] has the expertise and resources to provide valuable solutions to [Client's Name]. We are excited about the possibility of working together and believe that a partnership between our two companies could be mutually beneficial.I would like to schedule a follow-up meeting to further discuss how we can move forward with this potential partnership. Please let me know a date and time that works for you, and I will do my best to accommodate your schedule.Thank you once again for considering [Company Name]. We are looking forward to the opportunity to work together and create a successful partnership.Best regards,[Your Name][Title][Company Name]In conclusion, effective business correspondence is essential in building and maintaining successful business relationships. By using clear and professional language in emails and letters, you can convey your message clearly and leave a positive impression on your clients and partners. Remember to always follow up on meetings and agreements to ensure that all parties are on the same page and that expectations are met.。
unit 4商务英语函电
Unit 4 counter-offer1.we regret that……2.we regret to say/state that…….3.we note/find with regret that…4.much to our regret5.we feel/are sorry/regretful that…e to terms/business 达成协议，成交7.close a deal/bargain 达成协议，成交8.reduce…by (reduce\decline\cut) 降低了…..9.reduce…to 降低到….10.make are reduction of 降低…..11.declining market 行情下跌的市场，市场疲软12.strengthening/advancing market 行情上升的市场，市场活跃13.weak market 行情下跌的市场，市场疲软14.strong/active market 行情上升的市场，市场活跃15.direct your attention to 着眼于…16.prices are fixed on a reasonable level 价格定位合理17.prices are in line with the current/ prevailing market level 价格与现行市价相符合18.prices are out of line with current/ prevailing market level 价格与现行市价不相符合19.prices (can’t) match/ match up to the current market level 价格与现行市价（不）相符合20.prices are favorable/ workable/ acceptable/ reasonable/ suitable/ competitive 价格优惠/能做的开/接收/合理/何时/具有竞争性21.prices are unfavorable/ unworkable/ unacceptable/ unreasonable/ unsuitable/uncompetitive22.see one’s way clear to do = be able to do = be in a position to do 能够做….23.with a view to doing = in order to do 为了…24.in view of 鉴于25.cover (the increasing) cost 弥补上升的成本26.cover the rise in the cost 弥补上升的成本27.freight cost 运输成本bor cost 劳动力成本29.export cost 出口成本30.increase in freight rate 运费的上升31.increase/ rise in price 价格的上升32.reduction in price 价格的降低33.request for lower price 降价的要求34.request for reducing price 降价的要求35.ask for lower price 要求降价36.in reply 此复37.reply to the letter of April 6 回复4月6号的信38.in this case 在这种情况下39.persuade our customers to accept your prices 劝说我们的顾客接受你们的价格40.even though/ if 即使41.be prepared to do 愿意做….42.prepare to do 准备做…43.result in = lead in 导致44.result from 由于，源自45.market share 市场份额46.market share with great profit 高利润的市场份额47.decline price reduction 拒绝降价48.meet the competition 与其他报价竞争pete with other dealers 与其他经销商竞争50.point out 指出51.make the profit margin thin (thin, narrow, small, little, low) 使利润薄52.leave sb with thin profit margin 留给…薄利润53.bring sb thin profit margin 带给…薄利润54.include thin profit margin 包含薄利润55.sb earn thin profit margin 赚取薄利润56.recommend sb sth 推荐某人某物57.on the recommendation of 在…推荐下58.take A as a substitute for B 用A代替B59.substitute A for B 用A代替B60.replace B by/ with A 用A代替B61.be similar to 与…相似62.the same as 与…相似63.take/ have/ catch/ lose the opportunity to do 利用/拥有/抓住/丢失机会去做…64.make concession on price 做出降价让步65.consider sth = take sth into consideration 考虑某事66.be anxious to do 急切希望做….67.be anxious about/ for sth 担忧….68.meet you half way 折中处理69.agree with sb 同意某人70.agree to do sth 同意做某事71.agree on sth 对…达成协议72.refer to 谈论，涉及73.take effect = affect = put… into practice 生效74.sudden rise/ increase 突然上升75.continual rise/ increase 持续上升76.steady rise/ increase 稳定上升77.frequent rise/ increase 频繁上升78.sharp rise/ increase 急剧上升79.economies in the directions 周边的经济80.stand firmly in the market 站稳市场81.on the earliest date 早日。
《商务英语函电教程》Unit 4发出要求与拒绝邀请
Guidelines for Writing
1. A letter of offer or quotation
A letter of offer or quotation is usually composed of the following three parts: (1). An expression of thanks for the enquiry, if any; (2). Details of the goods, prices, discounts or commissions, terms of payment, the time of delivery, the time period in which the offer is valid; (3). An expression of the offer will be accepted.
A firm offer will include the following:
a. An expression of thanks for the endities, quality, quantity, and specifications; c. Details of prices, terms of payment, commissions, or discounts, if any; d. Packing and date of delivery; e. The validity of the offer; f. An expression of hope that the offer will be accepted. (optional)
In practical international business, there are two kinds of offers:
商务英语函电 (4)
Trade Terms and Typical Sentences
Practice Training
Skill Training
Summary of Project
4．Know how to send E-mails with price-lists
《商务英语函电》 Unit 4 Offer
Warm Up
Situation: You represent Lily Zhao. Here is the detailed information on your car DVD for Audi Series:
Warm Up
Business Situational Design
Selling Details
Summary of Project
Packaging Details: OEM order is welcome. We can make your logo on the gift box, helping you create your brand in the market. 1pc/gift box; gift box size: 33×26.5×18cm; 4pcs/ctn; ctn size: 75.5×35×27.8cm; G.W: 12kgs. Task: You have just received an inquiry from Mr. Adafie Abdin, please make him an offer according to the above-given information. 《商务英语函电》
Specimen Letters
Notes
Our meeting tables have met with a favorable reception in the Asian market because they are good in quality and beautiful in design. In the past ten years, many of the dealers have placed substantial orders with us; we believe our meeting tables are also saleable in your market. For the quantities you mentioned, we are making you the following offer, subject to our final confirmation: Hongfa wooden meeting tables: 200 Art. No. PS-72 @ RMB 3,200 each 100 Art. No. PT-60 @ RMB 2,800 each The prices are on FOB basis. Payment: By irrevocable L/C at sight
商务英语函电第四章
and followers Goodwill
The History and Development of Business English
Response
Origin
Business English Correspondence can trace its roots back to the development of the English language and the emergence of international trade
02
Writing Skills for Business English
Response
Writing Principles
Accuracy Brevity Clarity Courtesy
Ensure that all information you provide is accurate and precise Do not use approximations or guides
Use active voice
Use the active voice to make your writing more consensus and direct Avoid using passive voice unless necessary
Organize your thoughts well
Use of formal meetings and closures
Knowledge and recommendation of business partners' work
Official Language
Use of personal language to maintain a formal tone
《商务英语函电教程》Unit 4发出要求与拒绝邀请
Specimen Letter-1 (An Offer based on Enquiry) SHENZHEN NEW CENTURY TRADING CO., LTD
Rm 818, 3 Building Ease, SEG Science & Technology Park
Huajiang North Road, Shenzhen, China 518028 E-mail:Helen@ Tel: 86-755-30113998 September 30, 2007 The NILE TRADEING CO., LTD 161 Pyramid Street Alexandria.Egypt Dear Sirs, Replying to your enquiry of May 13 for a supply of our crockery, we are pleased to quote as follows: Teacups ＄56 per hundred Tea Plates ＄40 per hundred Teapot, 1-litre ＄3 each
These prices include packing and delivery, but crates are charged for, with an allowance for their return in good condition. We can deliver from stock and will allow you a discount of 5%, but only on terms ordered in quantities of 500 or more. In addition, there would be a cash discount of 2% on total cost if payment were made within two months from date of invoice. We hope you will find these terms satisfactory and look forward to the pleasure of your order. Yours faithfully, Yao Da-ming
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Objectives
1
1. Understand the function of sending samples
2
2. Grasp useful expressions and key language points in samples and charges
3
3. be familiar with writing skills in requiring samples and charges
商务英语函电第四章
1. sample n. 样品 通常需要技术部确认的样品有: 初样(头样) initial sample，proto sample 尺寸样measurement sample/size sample 确认样confirmation sample 产前样pre-production sample 大货船样production sample 此外还有testing sample, fit trial sample 试 穿样，counter sample回样等。
It will cost USD200 but we will refund the charge if you confirm the order. We are awaiting your early reply. Best regards, Alicia China Oriental Footwear Import & Export Corp.
until the end of this month. 我们准备保留报盘到月底有效.
5. exchange rate 兑换率，汇率 6. material cost 材料费，原料费 7. force majeure 不可抗力
商务英语函电第四章
8. export tax rebates 出口退税， export rebates 出口退(减)税
商务英语函电第四章
From: To: Arne Jense @ Sent: October 12, 2010 Subject: Flip Flops
Dear Arne Jense,
Thank you very much for your enquiry to us.
The attached files are the price offering. This price is valid in 30 days if the exchange rate or raw material cost or great changes in export tax rebates or other force majeure events. As to terms of payment, we accept TT (30%eposit balance against copy B/L) or LC at sight.
商务英语函电第四章
4. valid adv. 有效的，确定的 类似的有：good, open 或 valid This offer remains valid/firm until the
end of this month. 该报盘保留于月底有效。 We are prepared to keep our offer open
商务英语函电第四章
Notes
2. SF Express顺丰速运公司 (): 民营区域性快递企业，主要经营国际﹑国内快递业 务及报关﹑报检等业务
3. freight prepaid 运费预付：寄件人缴付所需 邮寄费用 on collect basis 运费到付, 收件人交付所需邮 寄费用 on a basis of 以...为基础，on a barter basis 以易货方式
TRF081174
TRF081175
TRF081150
TRF081142
TRF081Biblioteka 80商务英语函电第四章Regards, Arne Jense
Hong Kong Ltd. Purchasing Shenzhen Office: 5th Floor, Block C,F 3.8 Building Tianjing Tianan Cyber Park, Jiansha District Shenzhen, China [t] +86-987654321
4
4. be able to write letters on samples and charges.
商务英语函电第四章
Lesson 7---- (A) Asking for samples
From: Arne Jense @
To: alicia@
Sent: October 10, 2010
Subject: Flip Flops
Dear Alicia,
We are interested in Flip Flops from you.
Please quote us for: 10,000/50,000/100,000 Pairs.
Can we have 2 pairs for testing? If so, we would like to receive two pairs i n Size 45 by SF Express on freight prepaid basis.
商务英语函电第四章
It is OK to send you a sample for test first. I will check the samples
But we can provide the similar slipper for you, you can evaluate the quality. If you accept it, please tell us your Express account and the detailed address so that we can send the sample as soon as possible.