KFC 肯德基 英语 English
商务英语PPT——麦当劳肯德基在中国(英文)
①Intangible resources ②Integration of human resources
① Integration of Operation resource ② Integration of Physical resources
III、Strategic Comparison of Chinese McDonald's and KFC III、
II、Development Situations of McDonald's and KFC in China II、
II、Development Situations of McDonald's and KFC in China II、
The number of shops of McDonald's and KFC in China
Company name：McDonald ' s Headquarters location：Oakbrook, Illinois,
USA
Products ：Chain of fast food,
dessert
The nature of the company：
Listed company
Established Time：1954
2、Competition strategy of McDonald's and KFC
Strategies of Products: KFC-localization; McDonald's-standardization KFC spares no effort to meet the different needs of Chinese consumers; McDonald's considers hamburgers and beef as their flagship products, adhere to the consistent standardized scales of foreign fast food and global products.
麦当劳 肯德基点餐专用英语
麦当劳肯德基点餐专用英语McDonald’ sMenu and 50 commonly used sentences of spoken English Part One Menu 菜单Hamburger 汉堡包Big Mac巨无霸Filet-o-Fish麦香鱼McChicken麦香鸡Chicken McNuggets麦乐鸡Spicy Chicken Filet Burger麦辣鸡腿汉堡Spicy McWings麦辣鸡翅Egg Sausage Burger麦香猪柳蛋Hamburger汉堡包Cheeseburger吉士汉堡包Double Cheeseburger双层吉士汉堡包EVM/Combo MealBig Mac Combo Meal巨无霸套餐Cheeseburger Combo Meal吉士汉堡套餐Filet-o-Fish Combo Meal麦香鱼套餐McChicken Combo Meal麦香鸡套餐Chicken McNuggets Combo Meal麦乐鸡套餐Spicy Chicken Filet Burger Combo Meal麦辣鸡腿汉堡套餐Spicy McWings Combo Meal麦辣鸡翅套餐Egg Sausage Burger Combo Meal麦香猪柳蛋套餐French Fries (Large/ Medium/ Small) 薯条(大/中/小) Beverages 饮料Orange Juice橙汁Hot Tea热红茶Coffee热咖啡Hot Chocolate热朱古力Milk鲜奶Coca-Cola可乐Fanta芬达Sprite雪碧Happy Meals 开心乐园餐Hamburger Happy Meal汉堡包开心乐园餐Cheeseburger Happy Meal吉士汉堡开心乐园餐Chicken McNuggets Happy Meal麦乐鸡开心乐园餐Desserts 甜品Milk Shake (Chocolate/ Vanilla/ Strawberry)奶昔(巧克力/香草/ 草莓)Sundae (Chocolate/ strawberry/ Pineapple)新地(巧克力/草莓/菠萝)McFlurry (Cappuccino/ Mini M&M’s Milk Chocolate/ Oreo Cookie Crunch) 麦旋风(咖啡/朱古力/曲奇)Cone圆筒冰淇淋Apple Pie/ Pineapple Pie/ Orange Pie苹果派/菠萝派/橘子派Soup 汤Vegetable Soup海鲜汤肯德基英语服务菜单Menu经济豪华餐MealRoasted chicken burger combo黄金烤鸡腿堡套餐Mini burger combo田园脆鸡堡餐Extra tasty crispy burger combo劲脆鸡腿堡餐Zinger burger combo香辣鸡腿堡餐Mexican Twister combo墨西哥鸡肉卷餐Dragon Twister combo老北京鸡肉卷餐New Orleans roast wings combo新奥尔良烤翅餐Hot wing combo香辣鸡翅餐Bucket meal外带全家桶快乐儿童餐Kid’s mealA set：Nugget+Mashed Potato+MirindaB set：Original Recipe+French Fries+MirindaC set：Mini Burger+French Fries+Mirinda鸡类产品Chicken ProductsOriginal Recipe吮指原味鸡Hot Wings香辣鸡翅New Orleans roast wings新奥尔良烤翅Zinger burger香辣鸡腿堡Extra tasty crispy劲脆鸡腿堡Mini Burger田园脆鸡堡Mexican Twister墨西哥鸡肉卷Dragon Twister老北京鸡肉卷Popcorn Chicken劲爆鸡米花Nuggets上校鸡块Roasted chicken burger黄金烤鸡腿堡早餐BreakfastEgg & Pork Congee皮蛋瘦肉粥Chicken & Mushroom Congee香菇鸡肉粥Seafood & Egg Congee海鲜蛋花粥Egg & Pork Floss Twister鸡蛋肉松卷Egg & Pork Sausage Twister鸡蛋猪柳卷早餐优惠组合Braekfast ComboCheese & Egg Burger Combo芝士蛋堡餐Mini burger combo田园脆鸡堡餐Mini burger with Egg combo田园脆鸡堡加蛋Pork & Egg Burger combo猪柳蛋堡餐Congee & Potato Stix Combo花式粥餐Egg & Pork Floss Twister Combo鸡蛋肉松卷餐Egg & Pork Sausage Twister Combo鸡蛋猪柳卷餐早餐饮料及配餐Drinks & Side ItemsOrange Juice都乐鲜橙汁Fresh Milk/ Hot Milk鲜牛奶/热牛奶Milk Tea奶茶Potato Stix香脆薯棒French Fries薯条Mashed Potato土豆泥Corn on the cob香甜粟米棒Egg & Vegetable Soup芙蓉鲜蔬汤Dinner Roll胡萝卜餐包Corn Salad玉米沙拉Seasonal Vegetable四季鲜蔬Dessert甜点Ice Cream Cone脆皮甜筒Chocolate/Blueberry巧克力/蓝莓Sundae圣代Chocolate/Strawberry巧克力/草莓Egg Tart葡式蛋挞Drinks饮料Pepsi Cola百事可乐Seven-up七喜Mirinda美年达Ice Tea雀巢冰爽茶Ice Tang雀巢橙CCoffee咖啡Tea红茶Milo美禄Tang橙汁Milk牛奶Nine Lives Juice九珍果汁Good Balance Tea清衡茶调味品和日常用品Condiments & Common Restaurant ItemsKetchup番茄酱Coffee mate奶精Sugar糖Sweet & Sour Sauce糖醋酱Sweet Chili Sauce甜辣酱Napkin/Tissue餐巾纸Stirrer搅拌棒Straw吸管Toothpick牙签Spoon勺子Tray托盘Cup杯子虽然麦当劳、肯德基这类快餐店在国内外都受到不同程度的质疑，但就餐时间拥挤的人群还是充分说明了人们对他们的依赖。
(完整版)肯德基英语大全
肯德基麦当劳实用英语大全汉堡包：Hamburger鸡肉卷：Chicken Loaf原味鸡：Original Recipe烤鸡翅：Roast Chicken Wings上校鸡块：Colonel’s Crispy Chicken Strips with Home style Sides鸡米花：Chicken Popcorn大鸡腿：Fresh Grade Legs小鸡腿：Chicken Drumsticks鸡胸肉：Fresh Grade Breast鸡翅膀：Chicken Wings鳕鱼：ling炸薯条：French Fries土豆泥：Mashed Potatoes玉米沙拉：corn salad汤：soup面包：bread甜点：Pastries蛋挞：Egg Tart / Egg Cake圣代：Sundae甜筒：Ice-cream cone巧克力：Chocolate草莓：Strawberry蓝莓：Blueberry饮料：Beverage红茶：Black Tea咖啡：Coffee果汁：syrup橙汁：Orange Juice百事：Pepsi-Cola七喜：7-Up美年达：Mirinda Orange番茄酱：Tomato Ketchup / Tomato Sauce辣椒粉: cayenne powder生菜：Lettuce黄瓜：cuke 大葱：scallion胡萝卜：carrot青豆：string bean玩具：toy马克杯：Mug优惠券：Saver ticket纸巾：Paper tower手套：glove吸管：Straw搅拌棒：muddler勺子：scoop奥尔良: Orleans肯德基英语服务菜单Menu经济豪华餐MealRoasted chicken burger combo黄金烤鸡腿堡套餐Mini burger combo田园脆鸡堡餐Extra tasty crispy burger combo劲脆鸡腿堡餐Zinger burger combo香辣鸡腿堡餐Mexican Twister combo墨西哥鸡肉卷餐Dragon Twister combo老北京鸡肉卷餐New Orleans roast wings combo新奥尔良烤翅餐Hot wing combo香辣鸡翅餐Bucket meal外带全家桶快乐儿童餐Kid’s mealA set：Nugget+Mashed Potato+MirindaB set：Original Recipe+French Fries+MirindaC set：Mini Burger+French Fries+Mirinda鸡类产品Chicken ProductsOriginal Recipe吮指原味鸡Hot Wings香辣鸡翅New Orleans roast wings新奥尔良烤翅Zinger burger香辣鸡腿堡Extra tasty crispy劲脆鸡腿堡Mini Burger田园脆鸡堡Mexican Twister墨西哥鸡肉卷Dragon Twister老北京鸡肉卷Popcorn Chicken劲爆鸡米花Nuggets上校鸡块Roasted chicken burger黄金烤鸡腿堡早餐BreakfastEgg & Pork Congee皮蛋瘦肉粥Chicken & Mushroom Congee香菇鸡肉粥Seafood & Egg Congee海鲜蛋花粥Egg & Pork Floss Twister鸡蛋肉松卷Egg & Pork Sausage Twister鸡蛋猪柳卷早餐优惠组合Braekfast ComboCheese & Egg Burger Combo芝士蛋堡餐Mini burger combo田园脆鸡堡餐Mini burger with Egg combo田园脆鸡堡加蛋Pork & Egg Burger combo猪柳蛋堡餐Congee & Potato Stix Combo花式粥餐Egg & Pork Floss Twister Combo鸡蛋肉松卷餐Egg & Pork Sausage Twister Combo 鸡蛋猪柳卷餐早餐饮料及配餐Drinks & Side ItemsOrange Juice都乐鲜橙汁Fresh Milk/ Hot Milk鲜牛奶/热牛奶Milk Tea奶茶Potato Stix香脆薯棒French Fries薯条Mashed Potato土豆泥Corn on the cob香甜粟米棒Egg & Vegetable Soup芙蓉鲜蔬汤Dinner Roll胡萝卜餐包Corn Salad玉米沙拉Seasonal Vegetable四季鲜蔬Dessert甜点Ice Cream Cone脆皮甜筒Chocolate/Blueberry巧克力/蓝莓Sundae圣代Chocolate/Strawberry巧克力/草莓Egg Tart葡式蛋挞Drinks饮料Pepsi Cola百事可乐Seven-up七喜Mirinda美年达Ice Tea雀巢冰爽茶Ice Tang雀巢橙CCoffee咖啡Tea红茶Milo美禄Tang橙汁Milk牛奶Nine Lives Juice九珍果汁Good Balance Tea清衡茶调味品和日常用品Condiments & Common Restaurant ItemsKetchup番茄酱Coffee mate奶精Sugar糖Sweet & Sour Sauce糖醋酱Sweet Chili Sauce甜辣酱Napkin/Tissue餐巾纸Stirrer搅拌棒Straw吸管Toothpick牙签Spoon勺子Tray托盘Cup杯子虽然麦当劳、肯德基这类快餐店在国内外都受到不同程度的质疑，但就餐时间拥挤的人群还是充分说明了人们对他们的依赖。
KFC肯德基点餐英语大全
套餐Combo烧烤酱BBQ Sauce酸甜酱Sweet and Sour炸鸡块fried chicken香辣鸡翅Hot Wings上校鸡块Colonels Crispy Strips苹果派Apple pie圣代Sundae可乐Cokes番茄酱ketchup薯条French fries土豆泥mashed potato蛋挞egg tart鸡肉卷twister玉米棒corn on the cob吮指原味鸡original recipe fried chickenMilk Shake奶昔香辣鸡块Hot & Spicy chicken鸡腿汉堡KFC Snacker甜桶soft serve cone"Diet cokeSprite 雪碧（柠檬水）冰茶iced tea奶精cream糖sugarWaitress: Welcome, sir, do you want a special combo?先生，欢迎光临，要不要来份超值套餐呢？James: Yes, I want two combos, No.3.好，我要两份三号套餐。
Waitress: For here or to go?在这里吃还是带走。
James: For here.在这里吃。
Waitress: Do you want an apple pie or a sundae?服务生：要不要来份苹果派或是圣代？James: Yes! I want two chocolate sundaes.詹姆斯：好啊！我要两个巧克力圣代。
Waitress: What drinks do you want?服务生：您要什么饮料呢？James: Two cokes.詹姆斯：两杯可乐。
Waitress: Let me repeat your order: two #3 combos and two chocolate sundaes, the drinks will be coke. The total is 38 dollars.服务生：重复一下你点的餐：两份三号套餐和两个巧克力圣代，饮料要的是可乐。
肯德基简介（KFCintroduction）
肯德基简介（KFCintroduction）(KFC introduction)Kentucky Fried (Chicken) is a famous fast food restaurant from the United States. The first Kentucky Fried Chicken was founded by Harlan Sanders in 1952. The main sale of fried chicken and other food, which belongs to yum. KFC's business philosophy is to continue to introduce new products or market products in the past re packaging, for game mentality, to gain the profits.KFC belongs to Yum catering group. Yum is the largest restaurant group in the world with more than 3.3 stores and 840 thousand employees in more than 100 countries and regions. Owns KFC, Pizza Hut and Taco Bell and other world famous food brands, respectively in cooking chicken, pizza, Mexico flavor food and seafood dining area ranked first in the world.Kentucky and Pepsi formed a strategic alliance, the restaurant fixed sales of carbonated drinks provided by the Pepsi Co (but in some countries exceptions, such as Japan and South Korea Kentucky Fried Coca-Cola).KFC is the world’s largest fast-food chain, Kentucky marker KFC is English Kentucky Fried Chicken (Kentucky Fried Chicken) abbreviation, it has become a famous brand reputation in the global scope.In 1930, KFC founder Harland. He opened a restaurant in his hometown of Kentucky in the United states. In the meantime, a new method of Sandoz painstaking research of fried chicken, and finally succeeded in the invention has eleven kinds of spices and unique cooking techniques of the secret, its unique taste welcomed by customers, the restaurant business is booming, hasfollowed the secret. The state of Kentucky in recognition of his contribution to his hometown, awarded him the honorary title of Colonel sanders.Sandz Colonel, with white hair and the goat beard image, has become a symbol of the best international brand kfc.Sandz Colonel’s successful start to his 40 years operating in Kentucky Corbin gas station. In order to increase revenue, he began to make all kinds of snacks himself, to the passing passengers, because his reputation for cooking food attracted the passing of passengers, business has since slow and steady growth. As the fame grew, the then governor of Kentucky, Ruby Laffon, gave him the rank of Kentucky colonel in 1935, in recognition of his contribution to Kentucky’s catering.Colonel’s most fam ous specialty is the chicken he developed and invented. This is the most popular product in Kentucky today, which has been cooked by the Colonel after ten years of research and blended with the magical eleven spice formulas, which taste and suck.Delicious fried chicken although attracted many admiring customers. However, the traditional fried chicken method makes the customer have to wait for thirty minutes to enjoy the delicious food. By 1939, the problem had been answered by the Colonel when he visited a pressure cooker display. The Colonel bought a pressure cooker and went home and did experiments on cooking time, pressure and fuel. Finally, he found a unique method of fried chicken. The fried chicken is under pressure he tasted the delicious fried chicken, KFC has maintained the pressure cooker recipe.The Colonel’s career faced a crisis in the mid - 1950s, and the road next to his Sanders Cafe restaurant was passed by thenew motorway, forcing him to sell the restaurant. The colonel was 66 years old, but he was still young and had no needto live on social welfare money, which in turn became a turning point in his career.The Colonel began his journey with his 1946 Ford old car, carrying his eleven spice formulas and his right-hand man, the pressure cooker. He went to restaurants in Indian, Ohio and Kentucky to sell fried chicken recipes and methods to interested restaurants. The first KFC restaurant authorized to operate in Salt Lake City was established in 1952. Surprisingly, in just five years, the captain in the United States and Canada has developed 400 chain stores, which is the world’s franchise franchise beginning.Kentucky Fried Chicken is the world’s larg est fried chicken fast-food chain, has more than more than 11000 restaurants around the world. These restaurants in more than 80 countries, China from the Great Wall, Puerto Rico to Paris bustling downtown, picturesque downtown Sofia and sunny, can be seen as the hallmark of the KFC fast food restaurant.There are about 10000000 customers in all KFC restaurants created by the taste of a half century ago, Colonel KFC chicken flavor every day in the world, it is composed of eleven kinds of secret recipe fried and breaded. Customers can also taste more than 400 other foods in KFC restaurants around the world, such as chicken patties in Kuwait and Japanese fish sandwiches.KFC to satisfy consumers’ different levels of need, customer service mode is also changing, in addition to store dining, takeaway, from Oakland to Albuquerque, more than 300 in other countries, more and more city home delivery has been carried out in the United States has business. But some city in the United States, KFC and group the sister restaurant Pizza Hut and TacoBell cooperation, locatedin the busy streets in the same restaurant outlets at the same time for the customer to provide meals. Today, college students from Puerto Rico to California have included KFC fast food as their daily diet.60 years ago, KFC founder Colonel Harland Sanders invented cooking is now known as the "family dinner alternative" - that is to provide a complete meal to no time at home cooking, cooking or unwilling to family, he called: "Sunday dinner seven days a week".Now, the Colonel’s spirit and heritage has become a symbol of the KFC brand, logo imag e design to Colonel Sanders of KFC, has become the world’s best and most recognizable brands.Kfc Corporation is the world’s largest restaurant group - TRICON global restaurant group, the group includes a distributed in more than 100 countries and regions, nearly 30000 of the world famous restaurant chain KFC and Pizza Hut restaurant, Taco Bell.KFC entered the ancient capital of Beijing, a country with a long food culture in 1987, and began its history in a country with the largest population in the world.In November 12, 1987, KFC opened its first restaurant in China at the busy front of Beijing. As a starting point, KFC began to explore, learn Chinese society and market, and gradually create a management model with Chinese characteristics. In 1992, the total number of restaurants nationwide was 10; by 1995, it had grown to71. In June 25, 1996, China’s 100th KFC stores were set up in Beijing. This isa milestone, marking the KFC in China has entered a moresteady stage of development.。
肯德基英语大全(可编辑修改word版)
肯德基麦当劳实用英语大全汉堡包：Hamburger鸡肉卷：Chicken Loaf原味鸡：Original Recipe烤鸡翅：Roast Chicken Wings上校鸡块：Colonel’s Crispy Chicken Strips with Home style Sides鸡米花：Chicken Popcorn大鸡腿：Fresh Grade Legs小鸡腿：Chicken Drumsticks鸡胸肉：Fresh Grade Breast鸡翅膀：Chicken Wings鳕鱼：ling炸薯条：French Fries土豆泥：Mashed Potatoes玉米沙拉：corn salad汤：soup面包：bread甜点：Pastries蛋挞：Egg Tart / Egg Cake圣代：Sundae甜筒：Ice-cream cone巧克力：Chocolate草莓：Strawberry蓝莓：Blueberry饮料：Beverage红茶：Black Tea咖啡：Coffee果汁：syrup橙汁：Orange Juice百事：Pepsi-Cola七喜：7-Up美年达：Mirinda Orange番茄酱：Tomato Ketchup / Tomato Sauce辣椒粉: cayenne powder生菜：Lettuce黄瓜：cuke 大葱：scallion胡萝卜：carrot青豆：string bean玩具：toy马克杯：Mug优惠券：Saver ticket纸巾：Paper tower手套：glove吸管：Straw搅拌棒：muddler勺子：scoop奥尔良: Orleans肯德基英语服务菜单 Menu经济豪华餐 MealRoasted chicken burger combo 黄金烤鸡腿堡套餐Mini burger combo 田园脆鸡堡餐Extra tasty crispy burger combo劲脆鸡腿堡餐Zinger burger combo 香辣鸡腿堡餐Mexican Twister combo 墨西哥鸡肉卷餐Dragon Twister combo 老北京鸡肉卷餐New Orleans roast wings combo 新奥尔良烤翅餐Hot wing combo 香辣鸡翅餐Bucket meal 外带全家桶快乐儿童餐Kid’s mealA set：Nugget+Mashed Potato+MirindaB set：Original Recipe+French Fries+MirindaC set：Mini Burger+French Fries+Mirinda鸡类产品 Chicken Products Original Recipe 吮指原味鸡Hot Wings 香辣鸡翅New Orleans roast wings 新奥尔良烤翅Zinger burger 香辣鸡腿堡Extra tasty crispy 劲脆鸡腿堡Mini Burger 田园脆鸡堡MexicanTwister 墨西哥鸡肉卷Dragon Twister 老北京鸡肉卷Popcorn Chicken 劲爆鸡米花Nuggets 上校鸡块Roasted chicken burger 黄金烤鸡腿堡早餐 BreakfastEgg & Pork Congee 皮蛋瘦肉粥Chicken & Mushroom Congee 香菇鸡肉粥Seafood & Egg Congee 海鲜蛋花粥Egg & Pork Floss Twister 鸡蛋肉松卷Egg & Pork Sausage Twister 鸡蛋猪柳卷早餐优惠组合 Braekfast ComboCheese & Egg Burger Combo 芝士蛋堡餐Mini burger combo 田园脆鸡堡餐Mini burger with Egg combo 田园脆鸡堡加蛋Pork & Egg Burger combo 猪柳蛋堡餐Congee & Potato Stix Combo 花式粥餐Egg & Pork Floss Twister Combo 鸡蛋肉松卷餐Egg & Pork Sausage Twister Combo 鸡蛋猪柳卷餐早餐饮料及配餐Drinks & Side ItemsOrange Juice 都乐鲜橙汁Fresh Milk/ Hot Milk 鲜牛奶/热牛奶Milk Tea 奶茶Potato Stix 香脆薯棒French Fries 薯条Mashed Potato 土豆泥Corn on the cob 香甜粟米棒Egg & Vegetable Soup 芙蓉鲜蔬汤Dinner Roll 胡萝卜餐包Corn Salad 玉米沙拉SeasonalVegetable 四季鲜蔬Dessert甜点Ice Cream Cone 脆皮甜筒Chocolate/Blueberry 巧克力/蓝莓Sundae 圣代 Chocolate/Strawberry 巧克力/草莓Egg Tart 葡式蛋挞Drinks 饮料Pepsi Cola 百事可乐Seven-up 七喜Mirinda美年达Ice Tea 雀巢冰爽茶Ice Tang 雀巢橙 CCoffee 咖啡Tea 红茶Milo 美禄Tang 橙汁Milk 牛奶Nine Lives Juice 九珍果汁Good Balance Tea 清衡茶调味品和日常用品Condiments & Common Restaurant ItemsKetchup 番茄酱Coffee mate 奶精Sugar 糖Sweet & Sour Sauce 糖醋酱Sweet Chili Sauce 甜辣酱Napkin/Tissue 餐巾纸Stirrer搅拌棒Straw 吸管Toothpick 牙签Spoon 勺子Tray托盘Cup 杯子虽然麦当劳、肯德基这类快餐店在国内外都受到不同程度的质疑，但就餐时间拥挤的人群还是充分说明了人们对他们的依赖。
商务英语PPT——麦当劳肯德基在中国(英文)
Strategies of Products: KFC-localization; McDonald's-standardization KFC spares no effort to meet the different needs of Chinese consumers; McDonald's considers hamburgers and beef as their flagship products, adhere to the consistent standardized scales of foreign fast food and global products.
Unit: 0.1 billion Yuan
350 300 250 200 150 100 50
2007
2008
2009
KFC McDoment Situations of McDonald's and KFC in China
Reputation of McDonald's and Kentucky in the Chinese market
In every brand image details, KFC has obvious characteristics of Chinese culture. McDonald's continues to emphasize their own image of any place in the standardization and unification
By the end of 1999, the survey conducted by the international famous AC Neilson Research Corporation to Chinese consumers showed," KFC" is a Chinese favorite international" first brand".
肯德基英语词汇
肯德基点餐专用英语(2)Good morning. Welcome to KFC!早上好，欢迎光临肯德基！May I help you, sir?能为您效劳吗，先生？May I take your order now?您现在要点餐么？Welcome to KFC. May I take your order? 欢迎光临肯德基，您现在要点餐么？Hello! KFC Restaurant at your service!您好，肯德基餐厅为您服务Excuse me, madam, what can I do for you?我可以帮你什么忙么，女士？点餐OrderingWould you like anything else?还需要我为您点什么吗？Could you repeat the order, please?请重复一下您点的餐，好吗？How many cups would you like to have, sir?您要几杯，先生？May I know how many people?请问一共几位用餐？Well, I would like to suggest you get i t to take away if you are in hurry.如果您赶时间的话，我建议您打包。
What would you like to drink, sir?先生，您想喝点什么饮料？Would you have it here or for take away?请问您在这里吃还是打包？Would you like to have a set meal or order them separately?请问您是要套餐还是单点？建议性销售Suggestive sellingWould you like some soup, madam?您要点汤么，女士？Would you like to try our latest promotion?您想尝尝我们的新产品吗？Well, I would like to suggest the bucket meal, sir.我向您推荐我们的全家餐，先生This bucket would be a perfect choice for a family of three.我认为这份全家餐适合三口之家。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Group members: Amber Anne Elva Keira Catherine
Brief IntroducKentucky Fried Chichen in English. It comes from American chain fastfood restaurant. Founder： Colonel Harland Sanders. Build: 1952 .
Enterprise culture
5. Revelation(启示) Pay attention to innovate。
Enter the Chinese strategy
Localization development strategy "have a foothold in China, into a life“ How to adapt to the Chinese taste, dietary structure, repast habit, consumption characteristics.
Enterprise culture
Slogan： We Do Chicken Right ! New slogan: Life more charming! "new fast food" for China to change
Enterprise culture
Service slogan ： Let the customer 101% satisfaction!
Enterprise culture
The principle between culture and management: 1.Restaurant manager should be first. Pay attention to the productivity. 2.pool the wisdom and efforts of everyone, Altogether goes excellence"
Enter the Chinese strategy
Product strategy analysis - sell high quality products. For example:Aimed at children characteristic development of rural crisp chicken fort
Thanks for your job!
Enter the Chinese strategy
Price strategy analysis: 1.Penetration pricing strategy 2.Price rises strategy
Enter the Chinese strategy
Advertising strategies: 1.Advertisers tonal, trademark signs of global uniform standards(广告主色 调、商标标识等全球统一标准)
Enterprise culture
3.pay attention to the details. What should be done or not be done. Which is the most important goal. 4. Training endless. Team spirit
Enter the Chinese strategy
2. Advertising specific form reflect national differences(广告具体形式体现 国别差异)
Us: WE DO CHICKEN RIGHT China: Have KFC, life good taste.
Main sales
Fried chicken. Hamburge Chipe Soft drink Westen fast-food
Develop history
All over the world. All over every city in China. Gerontal smiling face,grey beard,white business suit,black eyes. Forever smiling to everybody.