体验商务英语综合教程3 Unit 1 Unit6 Unit8 Unit9 Unit 15 Case Study
体验商务英语综合教程3（第二版）Unit8-Reading翻译
体验商务英语综合教程3（第二版）Unit8-Reading翻译第一篇：体验商务英语综合教程3(第二版)Unit 8-Reading翻译激励优质员工一个组织鉴别、吸引和留住优质高绩效的能够开发制胜战略的员工的能力已经成为确保竞争优势的决定性因素。
与发掘相比，我们更容易对优质的员工下定义。
他们具有显而易见的无限精力与热情，即使在糟糕的日子里也能用他们的品质照透这一天。
他们充满点子，能够高速有效地完成事项。
除了鼓舞士气的讲话，他们还会以身作则启发他人。
像这样的员工能够把组织推向越来越好的高度。
问题是具备这种品质的员工对于竞争对手是充满吸引力的，很可能被竞争对手物色。
这样的员工流失所造成的财政冲击是巨大的，包括高昂的培训费用和生产力和灵感的流失。
然而，并非所有的效率高的员工都是被偷走，有一部分是自己离开的。
通常效率高的员工离开是因为组织不知道如何留住他们。
太多的雇主对于效率高的员工，尤其是对于那些年轻的员工的议事日程没有察觉到或是漠不关心。
组织应该考虑到这样的员工可能如何看待重要的激励因素。
金钱仍然是重要的激励因素，但是组织不应该认定它是唯一有影响的因素。
事实上，效率高的员工常常理所当然地认为他们会得到良好的财政配套。
他们会从其他来源寻求动机。
权力下放对于新人来说是尤其重要的驱动力。
效率高的员工会争取以创新意识感受到自己拥有一个项目。
聪明的雇主会提供这个机会。
工作的挑战是对于效率高的员工的另一个重要的动力。
如果这样的员工觉察出他们的组织对于前进方向没有意识，他们很容易就失去动力。
自我发展的平台应该被提供。
效率高的员工非常渴望增强技能和完善他们的简历。
为再生提供时间是组织留住效率高的职工的另一个重要的方式。
工作内容需要变化，创造性思维和掌握新技能的时间应该可得。
提供教练或者导师的做法表明组织对个体发展快速跟进的承诺。
个体在能够依靠好的行政支援的环境下表现良好。
他们不想感觉到他们为组织赢得的成功由于他人的不称职或者后勤保障区的疲软而丢失。
综合商务英语教程第三册Unit 1
Focus
• Learning the business ethics
I. Lead-in
• 1. How can we judge whether a company is
ethical or not? Show your classmates an example.
• 2. Is it ethical to sell products that are legal, but
• V. Speaking
• C. Some people think that, to be
ethical in business is to take social responsibility. Do you agree with that? Why or why not?
• VI. Writing
known to harm those who use them? Take tobacco as an example.
II. Vocabulary Building
A. Match the words or phrases with their meanings.
• 1. ground rules • 2. ethic • 3. entrepreneur • 4. action • 5. acid test • 6. decision • 7. work
• You are an employee of a company
specializing in artificial fertilizer. Your company runs well but has caused serious environmental problems because of the chemical ingredients. Write a proposal to the manager to state the importance of business ethics and give some feasible suggestions on improving this situation with the help of structures and the sample above.
体验商务英语3教案unit11st
一、教案头编号：授课班级：授课日期：年月日年月日年月日本次课标题： Unit 1Globalization (Starting up/Listening/Reading1/Vocabulary)能力（技能）目标知识目标1. Use words to describe 1.Concepts of globalization.教globalization. 2.For and against views on2. Describe the advantages and globalization.学disadvantages of globalization. 3.Background information of 3. Reading skills: read for Boeing company.目information. 4.Vocabulary: Entering new 4. Use words to describe markets.globalization methods.标能1. Greet the students and introduce the aims of this class力2. Leading-in questions训3. Listening: For and against globalization练4. Reading : Going global任5. Vocabulary: Entering new markets.务及过程Teacher’s Resource Book （高等教育出版社）参考资料二、教学设计步教学内容骤告知 1. Concepts of globalization.( 教学 2. For and against globalization.内容、 3. Boeing: Becoming a global company.目的） 4. Vocabulary: Entering new markets.Leading-in: discuss these questions:引入Q1: What do you think globalization means?Q2: Do you think globalization is a recent trend?（任务Q3: What global companies can you think of? What industries 项目）are they in?Q4: Do global companies do more harm than good?Listening:操练Stephen Haseler,Professor of Government at London Guildhall University, has written books on British and（掌握European politics,and on globalization. In this section he 初步或points out how globalization increases competition.He also 基本能describes how it disempowers local governments and suggests 力）that large multinationals are now more powerful than somegovernments.教学Time 方法Activities (学生活动 )(时间 )讲授3min15 min 提问Answer the leading-inquestions.播放录音20 min Students listen to Recording1.1 and finish the exercises.深化（加深对基本能力的体会）归纳（知识和能力）练习15min Exercises pre-teach vocabulary from the interview and focusDo the exerciseon listening for information and for understanding.总结 5 min 1.Vocabulary: Entering new markets. Key words and 全球vocabulary associated with companies joining forces.化的Globalization, in one way or another, has been going on since概念human beings started to travel and to go to war with their及相 Keep the concept of neighbors. However, the modern form is highly dependent on关单 globalization and associated electronic communications and rapid international travel andvocabulary in mind.词freight, and has grown up with them.训练( 巩固拓展检验 )总结作业Reading: Going globalThis article talks about the attempt by Boeing to break down aparochial company culture in favor of a more global view,accompanied by a more international way of doing business.1.Views on and examples of globalization.2.Vocabulary about entering new markets.The exercises on P7 C &P8 B.阅读理解归纳讲述1.Discuss the questions2 .Read the article.25min3. Answer the questions.2 min5 minPractice后记Steps （步骤）Introduction Step OneStep TwoPeriod I: Section I & Section IV Applied writingMethods & Tasks（方法、任务）1.Concepts of globalization.2.For and against globalization.3.Boeing: Becoming a global company.4.Vocabulary: Entering new markets.Leading-in: ask students the following questions:Q1: What do you think globalization means?Q2: Do you think globalization is a recent trend?Q3: What global companies can you think of? What industries are they in?Q4: Do global companies do more harm than good?Listening: For and against globalizationStephen Haseler, Professor of Government at London Guildhall University, has written books on British and European politics, and on globalization. In this section he points out how globalization increases competition. He also describes how it disempowers local governments and suggests that large multinationals are now more powerful than some governments.Part A: Match the words below with their definitions.1)Students work through the exercise individually, checking their answers in pairs.2)Check the answers with the whole class.Answers: 1 c) 2 a) 3 e) 4 b) 5 d)Part B: Listen to the interview and answer these questions.1)Tell students to read the two questions, then play the recording.2)Divide the listening into two parts, pausing between the two main problem areas.3)Go through the answers with the whole class.Answers:1.Stephen Haseler is generally against globalization. He thinks that the advantagesare outweighed by a large number of disadvantages.2.Advantages: Globalization increases competition among companies.3.Disadvantages: Globalization could lead to big employment problems in the West;Globalization prevents governments from controlling their welfare systems.Part C: Complete the text below with these phrases from the interview.1)Write give-and-take, rule the roost and gather pace on the board.2)Students guess what they mean. 3) Get students to work through the exercise inpairs.4) Check the answers with the whole class.Answers: 1 rule the roost 2 give-and-take 3 gather paceReading : Going globalThis article talks about the attempt by Boeing to break down a parochial company culture in favor of a more global view, accompanied by a more international way of doingbusiness.Part A: Discuss these questions.1)What do you know about Boeing?2)Where is its head office?3)What do you think in-plant and out-plant mean?Part B: Go through the answers with the whole class.1.Boeing is a US company which manufactures aeroplanes for civil aviation.Step Three 2.Seattle.3.in-plant means in Seattle. Out-plant means everywhere.Part C: Which of these statements are true?1)Tell students to answer as many of the true/false questions as they can from memory.2)Students check or complete their answers by reading the text again and underliningthe passages which support their answers.3)Go through the answers with the whole class. Ask students to quote the relevantsections of the text to support their answers.Answers: 1 true 2 true 3 true 4 false 5 falseVocabulary: Entering new markets.In this section, students study key words and vocabulary associated with companies joiningforces.Part A: Match the methods below to the definitions.1)Ask the students to do this exercise individually.Step Four2) Go through the answers with the whole class.Answers: a d) 2 f) 3 g) 4 b) 5 c) 6 e) 7 a)Conclusion Homework Part B: Complete these sentences with some of the methods listed above.1)Tell students to do this exercise individually.2)Go through the answers with the whole class.1. joint venture 2 acquisition 3 local partner 4 licensing/franchising1.Views on and examples of globalization.2.Vocabulary about entering newmarkets The exercises on P7 C &P8 B.postscript。
体验商务英语综合教程三(第二版)答案Unit 1 Brands汇编
Assertiveness and confidence: even if you have good ideas, you have to know how to make Yourself heard. To give effective presentations and make negotiations are desirable ways to
Top-end (upmarket brand ) : Dior, Lancôme, Chanel, SK-II, Shiseido
Mid-range: Nivea, Revlon, Olay, Ponds
Bottom-end (downmarket brand) : Dabao, Caishi
Vocabulary 4A Match these word partnerships to their meanings.
Designed for students who want to improve their confidence and ability in conducting business in English.
2. Course Objectives
To know more about the international business;
To enlarge Business English vocabulary and develop language skills;
To improve practical abilities of communication, analyzing and teamwork spirit by means of case study and task-oriented teaching.
体验商务英语综合教程3中文双语对照版
体验商务英语综合教程3 第二版双语对照版Unit1 Made in Europe 欧洲制造Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or 5 thinking of it. Coach, the US leather goods maker, is a classic example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products.除了顶级奢侈品牌外几乎所有的时尚品牌都已经在亚洲生产，或者正在考虑这么做。
美国的皮革商品制造商蔻驰（Coach）就是一个经典的例子。
在过去的五年中，它通过仅在低成本市场生产来提升毛利率。
在2002年的3月，它关闭了在波多黎各拉雷斯的最后一间公司所属工厂，将所有产品全部外包。
Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo's Japanese licence for ten years. This means that almost half of Burberry's sales at retail value will continue to be produced under license in Asia. At the same time however, Japanese consumers prefer the group's European-made products.巴宝莉（Burberry）在亚洲持有许多许可授权安排。
(完整版)体验商务英语综合教程3中文双语对照版
体验商务英语综合教程3 第二版双语对照版Unit1 Made in Europe 欧洲制造Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or 5 thinking of it. Coach, the US leather goods maker, is a classic example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products.除了顶级奢侈品牌外几乎所有的时尚品牌都已经在亚洲生产，或者正在考虑这么做。
美国的皮革商品制造商蔻驰（Coach）就是一个经典的例子。
在过去的五年中，它通过仅在低成本市场生产来提升毛利率。
在2002年的3月，它关闭了在波多黎各拉雷斯的最后一间公司所属工厂，将所有产品全部外包。
Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo's Japanese licence for ten years. This means that almost half of Burberry's sales at retail value will continue to be produced under license in Asia. At the same time however, Japanese consumers prefer the group's European-made products.巴宝莉（Burberry）在亚洲持有许多许可授权安排。
体验商务英语综合教程3 unit 1 brands
1.Starting up
2.Why brands matter to you?
3. BRANDS CREATE DIFFERENCE. Any grocery store aisle has more product options than anyone can reasonably consider purchasing. What allows us to select one peanut butter brand over another or over a generic product? Branding helps define—in an instant, with a minimum of thought—what makes your product different and more desirable than comparable products. 4. BRANDS PROVIDE SAFETY. People, by nature, generally avoid risk and seek safety. Imagine you’re on a business trip in an unfamiliar city, and you need to pick a restaurant for dinner. You’re most likely to pick a national restaurant brand over a local one because you’re familiar with the national brand. It’s the safe and predictable choice because you know what to expect. Brands offer safety and reduce the risk of disappointment.
体验商务英语综合教程3(第二版)答案培训课件
Think Before You Write
Effective written business communication should be structured, precise, and strategically written. Make sure to plan and outline before writing a document.
Why Business English Matters
Global Communication
In today's world, doing business requires the ability to communicate with people from different cultures. Mastery of Business English provides a competitive edge.
Use Strong and Clear Headings
Effective written communication should be straightforward and easily digestible. Using strong headings will give essential information at a glance.
Confidence in communication drastically improves when using the right words in the right situations. Confidence wins trust, which leads to a better business life.
Career Advancement
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resulted in cancelled orders and caused a big lost
Responding to customers needs: some subsidiaries
2
did not respond quickly to customers’ needs, and
the plants can not meet customers’ tight deadlines.
Assignment
Analyzing the case: Ina Jennifer Linda Lucia Lydia Sara Tom
Making the PPT: Linda Making the presentation: Jennifer Lydia Answering the questions: Ina Linda Lucia
from head quarter. Managers want more contact with staff from other subsidiary.
For workers and staffs
Common industrial accidents caused high staff turnover. Factory workers are underpaid. The working condition is bad. It’s difficult for supervisors to communicate with factory
Management
•We will carry on welfare politic or financial assistance to their children. •The managers who behave well and keep good performance every quarter will become the shareholders of the subsidiaries and will get more autonomy and less control . •we will give them enough funds and technology supports and train their employees .
Design: the design of the clothing is behind the times
3
and have no appeal to buyers. Besides, the designers
at the different production centre connect with each
Байду номын сангаас
Factory workers and administrative staff
•Providing a life insurance for every worker in our company is a good way to keep the turnover from happening. •Giving workers some award in the end of the year might be practical and improve the motivation of staffs. •We can fix air-condition and supply heating in the most of the place. Besides, we can provide cool water in summer and hot water in winter. •Lifelong Learning is the most useful way to solve the communication problems, they need to adapt themselves to the challenging world.
Sara To.m
Problems from Products and Sales
Quality control: many subsidiaries make clothing
1
from materials supplied by several of the company. But the materials are often of poor quality, and it
.
other or go outside.
Problems from Staffs
For management
The salary is too low. Managers do not have a share in the profits of subsidiary. Managers need more freedom and autonomy, but less control
workers.
Quality is a company’s image. We will communicate more with other company’s managers to share good resources with each other, learn from each other and improve each other. we will also keep a close watch over every aspect of the materials, production process and the after-sale-services. Besides, we will provide our designers with more chances to travel abroad or go to other subsidiary to do more communication.