国际商务交际 Unit 8
Statements
T/F
1. There is little to prepare before a meeting, because the most
important thing is to be active in the meeting.
F
2. A chairperson always wants “Yes” people in a meeting, so obedience in a meeting is very important.
Following directives To be an active participant — f irst of all — means that you should voluntarily follow the organizer’s directives.
For example, when the meeting leader asks you to have a good discussion, what you should do is to follow his instruction and do it in an earnest way. Sometimes you may have your own ideas. And if it is possible, you may make some suggestions to the leader. However, before your suggestion is accepted and recognized, you should do as you have been asked to. It would be unwise and inappropriate to show your unpleasant feeling simply because your suggestion is not accepted for various reasons.
have some ideas all of a sudden during the meeting. If you feel it is very important to state your ideas, you may cut in politely when the speaker finishes his words by using expressions like “Well, can I add something here?” or “May I have your attention to ...?” As to the person being interrupted, finish what you want to say if you don’t want to be interrupted. When you finish, be a good listener to find out what other people say about your ideas.
Learning about communication
Interrupting To be an active participant needs skills in interrupting and handling interrupting. It is quite common for you to
F
6. Keep your ideas clear and precise, and give others an
opportunity to speak even if you haven’t finished speaking, if
F
necessary.
Learning about communication
A: The fall in sales is mainly due to the recession affecting world markets. B: Can you tell us exactly how much sales have gone down? (Ask for clarification of specific figure.) A: Well, it’s a general fall of around 3% in sales for most product areas. Also, specifically in the skincare sector, we have much lower sales, mainly because we sold our French subsidiary. B: Can we talk about the decision to sell the French subsidiary? (Ask for more details about the sale of French subsidiary.) A: Well, no, I’d rather not go into that. We discussed that in previous meetings. I’d prefer to talk about future prospects. The outlook is very good right now ... B: What? I’d say things look quite bad. (Disagree with A’s optimistic prediction of the market.) A: I’m very surprised you say that. In fact, sales forecasts are much better now. Anyway, let me tell you ... B: Sorry, I think I’d like to hear more about new markets. (Add an opinion, express necessity to explore new markets.) A: New Markets? Yes, but can we talk about new markets later? I have some important information on that. But f irst ... B: Wait, don’t you think we should listen to what Collin wants to say? A: Well, I really don’t think it is necessary.
Communicating with others
Task 4
Pair work. Read the given information and act out the roles of participants in the meetings who want their viewpoints to count. You are not allowed to express your view until you have first summarized the other speaker’s view. In each practice, students take both roles in turn.
Building your skills Task 2 Pair work. To express your ideas, you may need to make interruption when others are talking.
Below is part of a discussion taking place at a meeting. In pairs, suggest appropriate interruptions to complete the dialogue according to the hints in the brackets.
Holding an Effective Meeting
UNIT 8
CONTENTS
PART 01
Taking active participation
PART 02
Controlling the direction and ending
PART 03
Taking and distributing minutes
Building your skills
Task 3
Skillful handling of interruption can keep a meeting going on smoothly. Below in the left column are recommended ways in response to interruptions. In pairs, match each of the five examples of handling an interruption on the right to the corresponding ways listed on the left.
F
3. To get your suggestions accepted, you should be obedient first.
T
4. Interrupt whenever you think itmment is necessary when others are speaking.
participation requires involvement — a process that begins before you enter the room. For example, when you receive the agenda, prepare a list of questions to ask. If a meeting has been called to make a decision, prepare to support your point of view. Disagreement is okay. Bring updated written materials (proposals, sales figures, business reports, etc.) related to meeting item(s) assigned to you and prepare copies for meeting participants.
商务英语听说unit 8
K: you very much. A: You are welcome. By the way, there must be crowded.
If I were you, I would like to go to the ATM instead. K: Really? Then how to get to the nearest ATM? A: It is over there, across the street. K: Thank you so much.
Dialogue Two Word Bank
邮政贺卡 邮局 v.原谅 n.陌生人 n.香烟
PartⅡSpeaking Simulated Dialogue Word Bank
branch ICBC version character ATM
n.分支机构 中国工商银行
n.版本 n.汉字 自动取款机
Kevin(K) and Shirley(S) are looking for the nearest branch bank of ICBC (the Industrial and Commercial Bank of China). K: How to get to an ICBC branch bank? S: I have no idea about that. Let’s consult the E map over there. K: OK. Err, it is a Chinese version. You know, Chinese characters are not so easy for me. Let’s find another way. S: How about asking the man over there? (Kevin comes towards the man.) K: Morning, Sir. How to get to the nearest branch bank of ICBC? A: Oh, go along this street till you get to the third traffic light and then turn left. It is about ten minutes’ walk.
国际商务谈判,课件,Unit 8
Unit EIGHT CONCLUSION AND AGREEMENT
6. Watch Version 2 again. Francoise is businesslike and polite in making her apologies for leaving so quickly. Pick out these moments: --- she summarizes --- she agrees action --- she apologizes for leaving quickly
Unit EIGHT CONCLUSION AND AGREEMENT
7. What steps do you go through to close a negotiation effectively? Use the three headings below to help you draw up a detailed checklist for closing a negotiation.
She should have summarized, identified future actions, clarified any outstanding points, and closed on a positive note.
Unit EIGHT CONCLUSION AND AGREEMENT
Unit EIGHT CONCLUSION AND AGREEMENT
She summarizes: So, we have agreed an initial oneyear contract… She agrees action: We will meet again here to interview… She apologizes for leaving quickly: I’m afraid I have to go now. I’m sorry I have to leave so abruptly.
商务英语unit8
一.Fill in the blanks with the words or phrases given in the box.Change the forms where necessary.a wide variety of be essential for be around discriminate get one’s message out spring out angle for nationwide not only....but.... dog-eared quick study power up make a great impact on virtually in-depth hitallow sb to do sth conduct coverage1.In a world of mundane pursuits,we still have hope for true love.Not only are we inspired by some incredible love story,but we are moved to tears by this heart-breaking one.2.He gave me a pad of dog-eared paper which turned out to be useless.3.I was impressed by her in-depth coverage and analysis of the ongoing violence.4.He powered up his computer in order to surf the Internet for the latest news.5.It is essential for us to finance road infrastructure in rural areas with the first grant of US$32 million signed today.6.She’s a quick study in learning Japanese language and social etiquette.7.A nationwide TV network has allowed our people to understand current affairs better.8.We are continuing to invest in our newspapers,for we believe that they will be around for a very long time.9.Old ways of water management,the old techniques used to capture,store,transport and distribute water,spring up again in arid regions.10.Bruce Lee was an incredibly skilled martial artist who make a great impact on the audience on the silver screen.He could demonstrate the martial arts so stylishly and dynamically that it completely thrilled his audiences.11.The lenses of the sunglasses that the researchers have developed can virtually change into any color on demand.It is made of a material that can alter its levels of darkness and color in response to an electric current.12.A collection of a wide variety of butterflies was displayed in the theme park yesterday.13.My Media Room is a community news platform that enables organizations to get their message out to targeted audiences.14.The manager conducts his business in a new way to differentiate his products from other supplier’s.15.The athletes did all they can to angle for championship.Some of them were later discovered to have taken stimulant during their performance.Complete the following passage by choosing the right word from the four choices.In the 20th century,newspapers have faced competitive challenges form many different 1___.But they have survived.In the early part of the century,a new 2___ gadget,radio,mounted the first major challenge.For the first time,citizens could 3___in their homes and hear the voices of newsmakers from around the world coming directly into their living rooms.While newspaper realized the 4___of this new electronic gadget in the early 1930s and tired to do something about it,radio news didn’t come of age until World War II in the 1940s.For the first time,radio demonstrated effectively that it could keep the public 5___about news events anywhere in the world.The next challenge for newspapers came midway through this century 6___television became a dominant force.Although many of the early newscasts were still primitive---using still pictures 7___by news anchors or film footage that was days or even weeks old---the 1960s 8___two events that brought about a major change in the audience’s perception of television news.The first was the 9___by the three television networks to a 30-minute newscast in 1963.It was in 1963 10___ television news came of age in the eyes of 11____ with its extensive coverage of the assassination and funeral of President John Kennedy.12____ radio could provide immediacy to news,television provides the visual image---actual pictures of the news event,sometimes it’s actually taking place.Through these challenge,newspapers continued to exist,13____the written history of events as well as more details14____most radio or television newscasts could 15____ hope to include.But along the way,newspapers have had too made some adjustments to remain competitive.1.A.origins B.resources C.routes D.sources2.A.electronic B. electric C.electrical D.electricity3.A claim B.maintain C.remain D.sustain4.A treat B. Threat C.retreat D.thread5.A deformed B.formed rmed D.affirmed6.A when B.although C.thus D.whereas7.A hold B.held C.to hold D.holding8.A sees B.see C.saw D.seeing9.A exposure B.extension C.exclusion D.expansion10.A as B.when C.why D.that11.A viewers B.listeners C.witnesses D.spectators12.A.While B.When C.As D.Although13.A provided B.provide C.to provide D.providing14.A as B.than C.whenever D.forever15.A never B.ever C.whenever D.forever【答案】1-5 DACBC 6-10ABCDD 11-15 AADBB三.TranslationPut the following sentences into English,using the proper phrases given in the box.no longer be essential for present...for power...upput up make impact on set up turn tospring up a wealth of get...out click...onto1.只要在电脑屏幕上点击新闻，就会有大量最新新闻出现在你眼前。
商务英语谈判 unit 8
Part Five
Assignment
Designing an Advertisement
Work in groups of 5-6. Dream up a great new product that you’d like to advertise and choose an effective advertising medium. Consider the following aspects:
software, etc. to improve your presentation.
05
Listen to each group’s presentation. The whole class will vote for the most innovative product and the most creative ad.
• What product do you want to sell, which isn’t yet generally available?
• What is the advertising medium to be used? • Why do you choose this advertising
• How many types of advertisement do you know? What are they? Raise examples.
• What are the advantages and disadvantages of each type?
Choosing Media
Work in groups. Discuss the following points and prepare to report to the class.
Unit 8bec 课件
• The company wants to replace your English teacher with lessons on a computer. • For • Jobs today require a working knowledge of certain computer skills. • Computer skills are important to help raise efficiency. • Computer skills are sth you need to survive and prosper in today’s fast-changing workplace. • Against • Compared to computer skill, English is more important for a company in international trade. • English is important for Internet marketing since it is the universal language on the Internet. • English is useful in doing business with foreign clients since it is a commonly used language. • If a company wants to go global, its staff should be good at English.
Collaborative task and discussion
• Your company is offering a brief training program on team building for line managers. You have been asked to help plan the program. Talk together for about 2 minutes and decide: • --- What issues should the program focus on • --- What kinds of activities should be included
商务英语基础 Unit 8 Entertainment and Presenting Gifts
室内乐（Chamber music）
室内乐（Chamber music），又称室乐，是 一种古典音乐作品的体裁，为几件在室内演 奏的乐器所作。室内乐由几人合奏，每人各 演奏一个声部，通常不含独奏。“室内”指 音乐可以在空间较小的室内演奏。 室内乐(Chamber music)，是在室内演奏或 演唱的音乐。但是，这“室”原指欧洲贵族 城堡中的音乐室，常是金碧辉煌而且宽敞的 大“厅”。
Parties and Giving Presents
After you have accepted an invitation to a party,you should know how to be a good guest. 在你接受了邀请参加聚会之后,你应该知道如何成为 一个好客人 Being a good guest in a western country is usually very simple. 在西方国家中，成为一个好的客人通常是非常简单 的 If you are going to visit a friend's family,the host and hostess only expect you to be yourself 如果你去拜访一个朋友的家，男女主人希望你能做 自己
New Words and Expressions
1. instrumental [ɪnstrʊ‘ment(ə)l] a.仪器的；器具的；乐器的 e.g.:Instrumental Pieces 器乐演奏 Instrument ['ɪnstrʊm(ə)nt] n. 仪器；工具；乐器；手段；器械 2. vocal [‘vəʊk(ə)l] a.声音的 visual [‘vɪʒjʊəl; -zj-] adj. 视觉的，视力的； 栩栩如生的 3. solo [‘səʊləʊ] n.独奏，独唱 a.单独的 e.g.:solo concert 个人演唱会 solo dance 独舞，单人舞
国际商务谈判(英文)Unit 08 Packing
Unit 8 Packing
Negotiation tips：
When negotiating the packing，details such as the manner of packing，kinds of packing materials，and the burden of packing cost should be stipulated correctly in the contract concerned and strictly obeyed by both sides．
each packing; • Have some knowledge of the packing
requirements for certain goods; • Have a good command of words and expressions
related to packing.
2020/12/11
2020/12/11
Unit 8 Packing
polythene (polyethylene）
• Polythene is a thermoplastic. 聚乙烯就是一种热 塑塑料。
• We use a polythene wrapper for each silk Blouse. 丝绸衬衫的包装是一件装一个聚乙烯塑 料袋。
squeeze out 敲诈,榨取,榨出
• to compress with violence, out of natural shape or condition [例] eg
• squeeze a lemon （press firmly）
• He squeezed my hand
国际商务英语Unit 8
-
Messages have to be explicit, A person's word is not to be relied on, Paperwork is important
of a group and their characteristic products
Cultural Influence on Marketing
How does culture influence color customer behavior?
Taste style
preference
Approaches to Study of Culture
Information Gaps: Listen to Your Customer(s)
Self-Reference: Home Builders construct what they think
customers will need (Presumptuous)
RESULT: Cookie Cutter （千篇一律）designs, mass
SURVEY FINDINGS Many Customers prefer doing without . . . Fireplaces Covered Porches Coffee Bar Loffice (A combination loft + office space for a computer)
Unit 8 CulБайду номын сангаасural Environment
国际商务英语口语实训Module 8 Business Contacts共104页文档
Module 8.1 Establishing Business Relations
Speaking out
Task 1 Read the model dialogue. Pay attention to the highlighted sentences and then role-play it with your partner. Lee Chen is receiving Mr. Brown, a businessman from Australia. The aim of Mr. Brown’s visit is to establish business relations with Lee’s company. Lee Chen= L; Mr. Brown= B B: Good morning. My name is Brown. I’m from Australia. Here is my card. L: Thank you. I’m pleased to meet you. My name is Lee Chen.
conversation.
Ah, these are the machines we’re interested in. May we have a look
at them?
7
Certainly, but they are in the showroom. 8
Not very far. It’s only 10 minutes’ car ride from here.
Module 8 Business Contacts
Background tion
The inquiry may concern either some general information or the specific trading terms about the product or service. Whatever form of inquiry it may be, the seller should make a prompt response to it by making an offer. Thus, an offer is a promise of the seller to supply the product or service on the terms and conditions stated in it. If the buyer is satisfied with the terms and conditions, he may totally accept it. Otherwise, he will offer his own terms and conditions in the form of a counter-offer. In this way, rounds of business negotiations may start.
商务英语unit8译文及答案
商务英语unit8译⽂及答案参考译⽂Text A 这个选择适合你吗？吉姆和鲍伯在同⼀天开始为⼤陆企业⼯作，两⼈都是22岁并且毕业于同所⼤学获市场营销学位。
除了这些外两⼈很少有共同之处，吉姆性格内向，羞涩保守，⽽鲍伯性格外向，爱好交际。
数年来，吉姆发觉难以喜欢上这种总是与⼈打交道的⼯作，于是更换了⼯作并且再也没有过这份⼯作的念头。
鲍伯则⼀直呆在那个岗位直到他被提拔为市场部经理。
对于他来说，这种⼯作很有趣且具挑战性。
为什么市场营销的职业对于⼀些⼈来说是好的选择但对于有些⼈却不是呢？你曾经想过要选择什么样的职业吗？什么是职业？职业的概念有很多含义。
流⾏的含义是指⼀个⼈在选择⼯作时可能都会有向更⾼层次发展的想法，⽐如说挣更多的钱，承担更多的职责，获取更⾼的地位、名望和权⼒。
这个定义强调了⼀个⼈的职业在⼈的⼀⽣中占有着重要的作⽤。
怎样选择⼀门职业是⼀个不可轻视的重⼤决定，⽽这个问题也真正令⼈困惑不已。
吉姆就是⼀个很好的例⼦，他和鲍伯背景相同，为何他就不能卖出更多的产品呢？在选择职业时应该考虑⼏个因素，包括你的技能，兴趣，个⼈价值等等，这些对你的职业选择有很⼤的影响。
以下就是经常考虑的⼏个因素：技能确定⼀个⼈具有什么样的技能对于职业选择⾮常重要。
单纯地只是因为喜欢某个职业⽽不喜欢另⼀个职业来择业是远远不够的，⼀个⼈必须具备或能够开发其开展⼯作所需的技能。
是否他或她具备成为科学家，医师或⽣物学家的技能对于选择某个特定的职业发挥着重要的作⽤。
例如，你是善于解决复杂的技术问题，还是善于计划怎样实施某个项⽬抑或在培训他⼈时，你最拿⼿？这给了你⼀个提⽰：在你的职业⽣涯中你想使⽤哪些技能。
因此检查你的技能将有助于你了解哪种⼯作你最擅长，哪种技能你最在⾏。
兴趣⼯作的动机来源于兴趣。
常常你的兴趣会引导你去从事⼀份你喜欢的⼯作。
我们难以想象如果我们的⼯作和我们的兴趣完全不相配，那或许是⼀种痛苦。
⼈们在谋⽣的同时也在创造⽣活。