体验商务综合英语4unit4success

In the short term, we had to cut our costs. However for certain customers who are less price conscious, I was able to upgrade the quality of our products, for example, by offering better batteries, a longer warranty, etc. We did not want our customers to think we were ripping them off of course if we charged a higher price. For customers who were less focused on quality, we had of course to reduce our prices.
2) discuss thefollowingquestions.
What make people successful Add more words to the list. Then choose the five most important.
3)B. Talk about a person you know who is successful. Why are they successful
教 学 基 本 内 容
方法及手段
II Teaching procedure
Step 1 Starting up: (20minutes)1)
1)Name the most successful business person /people in our country and/or in other countries.
On the other hand, we also switched our capacity to producing clocks, cutting our watch production line and training our workers to assemble clock products. Watch production was based on an assembly line. Well we bought components from suppliers and assembled the watches. Clock products involved more components, we had to make them in house and the company started to install machinery, hire designers and the work flow became more sophisticated and today, we have become one of the best known manufacturers in the world, with ISO 9001 certification.
Audiolingual and communicative method
课程教案（续）
教 学 基 本 内 容
方法及手段
And then a few years later, prices started to become very competitive as the retail market became saturated. So I had to think about certain strategies to tackle this problem, I had to think up a short-term strategy and develop some long-term planning.
1．Master economic vocabulary insuccessful business companies and people;
2．Be familiar withbusiness negotiating skills；
3．Get to know theelements of business people and companies.
Like all our competitors, we developed new products such as giftware （精品，礼品）and luxury items. For example, we designed products with a time device in them and customers could print their logo on the product for promotional purposes. However competition became really severe. It reached a point that any product which had a time module in it became less valuable.
Listening: B
Listen and answer
1. What are the main factors of Catherine Ng’s success
Vision and strategic planning ; use of managementtools such as SWOT analysis ; use of the Internet formarketing development of a customerrelationshipmanagement system.
(I = Interviewer, CN = Catherine Ng)
IWhat factors have made your business successful
CN First of all, the advent of LCD watch technology in the 1970s created a vast opportunity for us. You see although the Swiss were the first to develop a quartz watch, the support of the Swiss manufacturers was not strong as they overlooked the phenomenal growth potential of the market. They believed their mechanical excellence would keep them leaders of the industry and that the quartz watch was only a gimmick（花招） and that it would soon fade out. In fact this poor judgement eventually led to the downfall of some companies.
1.科顿，法尔维等编，体验商务英语综合教程4，《体验商务英语》改编组改编，高等教育出版社，
2.马斯库尔，海特勒著，体验商务英语教师用书4，《体验商务英语》改编组改编，高等教育出版社，
3.蒋景东著，常用商务英语词典，浙江大学出版社，2012,5.
4.（英）帕金森 编著，牛津英汉双解商务英语词典，华夏出版社，2011
2.mastereconomic vocabulary insuccessful business companies and people
Difficulties:
1.understand thevarious methods tonegotiate in business successfully;
2.express themselves more freely on the theme after doing a series of theme-related reading, listening, speaking and writing activities;
Time allotment(教学时数)：
4)C. What are the best indicators of one’s success
Step 2Listening: A Successful business (50)
notes
advent英['ædvənt]美['ædvənt] n.到来；出现；基督降临；基督降临节
quartz英[kwɔːts]美[kwɔrts] n.石英
phenomenal growth potential非凡的增长潜力
gimmick英[‘gɪmɪk]美[’ɡɪmɪk] n.暗机关；骗人的玩意；花招vt.使暗机关；搞骗人的玩意
Listen and decide whether the statements are true or false.
1. F2. T3. T 4. F 5. F 6. T商务综合英语课程教案授课时间第周 星期第节
课次
授课方式
（请打√）
理论课√ 讨论课□ 实验课□ 习题课□ 其他□
课时
安排
6
授课题目（教学章、节或主题）：
Unit4Success
Teaching objectives and requirements(教学目的、要求):
Students arerequired to
4. Learn the skillsof business negotiating
Teaching highlights and difficulties(教学重点及难点)：
Highlights:
1.graspthe necessary elements of how a company or an individual get success in business.