新编商务英语综合教程第二版Unit 2ppt课件
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商务英语综合教程第二册unit 2 Globalization[精]
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Unit 2 Globalization
Content Warm-up Activities Background Information Text Analysis Extended Activities Writing
Warm-up activities
I. Pair works Think about the definition of globalization and talk with your partner.
advantages of globalization disadvantages of globalization
• More job chances • More product options • Promote peace and stability
in the world • More cultural
II. Group work Globalization is a forceful phenomenon, and also a buzzword. Work in small groups, discussing the functions of globalization and the way globalization reshapes economy and society.
liberate from the political
control
A reason that globalists use as a tool to promote globalization.
China joins the WTO
China's "accession" do more good than harm
Content Warm-up Activities Background Information Text Analysis Extended Activities Writing
Warm-up activities
I. Pair works Think about the definition of globalization and talk with your partner.
advantages of globalization disadvantages of globalization
• More job chances • More product options • Promote peace and stability
in the world • More cultural
II. Group work Globalization is a forceful phenomenon, and also a buzzword. Work in small groups, discussing the functions of globalization and the way globalization reshapes economy and society.
liberate from the political
control
A reason that globalists use as a tool to promote globalization.
China joins the WTO
China's "accession" do more good than harm
商务英语综合教程第二册unit 2 Globalization
4. N-UNCOUNT If someone uses force to do something, or if it is done by force, strong and violent physical action is taken in order to achieve it. 武力 例：The government decided against using force to break up the demonstrations. 政府决定不使用武力来驱散示威游行。
free movement of material and goods ► culture & society: growth of cross-cultural contacts &
communication; greater immigration
advantages of globalization disadvantages of globalization
Text Analysis
• border
1. N The border between two countries or regions is the dividing line between them. Sometimes the border also refers to the land close to this line. 边界; 边界地区 例： Soldiers had temporarily closed the border between the two countries. 士兵们已暂时封闭了两国的边界。
liberate from the political
control
A reason that globalists use as a tool to promote globalization.
新视野商务英语综合教程 Unit 2(课堂PPT)
11
The Production Department (生产部) is to turn input (e.g. raw materials, labor, etc) into output (goods), and to insure that the goods meet the customers’ needs.
organization’s employees. It is
responsible for the attraction, selection,
training, assessment, and rewarding of
employees; it oversees organizational
leadership and culture, and ensures
colleague.
3 Unit 2 Company Structure
4 Unit 2 Company Structure
Task 1 Task 2
5 Unit 2 Company Structure
Task 1 In a company there are various departments with
1
2
Unit Overview
By studying this unit, you are expected to: • learn the common types of company structure; • describe a company’s structure; • know how to write an e-mail to introduce a new
8
The Marketing Department (市场部) creates value for customers and b uilds strong customer relationships in order to get value from customers in return. Its job includes identifying target customers, clarifying customers’ needs, keeping track of the trends of a particular field, and developing product promotion and advertising activities.
The Production Department (生产部) is to turn input (e.g. raw materials, labor, etc) into output (goods), and to insure that the goods meet the customers’ needs.
organization’s employees. It is
responsible for the attraction, selection,
training, assessment, and rewarding of
employees; it oversees organizational
leadership and culture, and ensures
colleague.
3 Unit 2 Company Structure
4 Unit 2 Company Structure
Task 1 Task 2
5 Unit 2 Company Structure
Task 1 In a company there are various departments with
1
2
Unit Overview
By studying this unit, you are expected to: • learn the common types of company structure; • describe a company’s structure; • know how to write an e-mail to introduce a new
8
The Marketing Department (市场部) creates value for customers and b uilds strong customer relationships in order to get value from customers in return. Its job includes identifying target customers, clarifying customers’ needs, keeping track of the trends of a particular field, and developing product promotion and advertising activities.
全新版大学英语第二版综合教程2unit2的PPT
Unit 1 Ways of Learning Unit 1 Ways of Learning
Before Reading Global Reading Detailed Reading After Reading Supplementary Reading
A Survey Do you agree with the following statements? 1. Play is the best way to learn. Detailed Reading 2. Children develop life skills best through formal programs. 3. Children are naturally curious, inspired, motivated learners, but sometimes the enjoyment of learning can get lost in the pressure to “succeed” in formal education. 4. Parents are the most important instructors to the children, so they should give as much guidance as possible.
Unit 1 Ways of Learning Unit 1 Ways of Learning
Before Reading Global Reading Detailed Reading After Reading Supplementary Reading
Introductory Remarks “Ways of learning” is the topic of this unit. It is also Detailed Reading the topic of the song you are about to listen to, called Teach Your Children sung by Crosby, Stills and Nash.
商务英语综合教程第二册unit 2 Globalization
foreign competitors into
China.
China’s management will be in some extent be restricted by the WTO rules
Text Analysis
1. The same forces from globalization that allow businesses to operate as if national borders did not exist also allow social activists, labor organizers, journalists, academics, and many others to work on a global stage. 全球化产生一种力量，使得企业的运作似乎没有了国界，同 样这个力量也使得社会活动家、劳动组织者、新闻记者、教 育工作者以及其他许多人的活动都能够在全球平台上进行。
Text Analysis
2. V-T If a situation or event forces you to do something, it makes it necessary for you to do something that you would not otherwise have done. 迫使 例： A back injury forced her to withdraw from Wimbledon. 一处背伤迫使她退出了温布尔登网球赛。
Globalization (globalisation)
Core: economic globalization (the integration of national economies into the international economy through trade, foreign direct investment, capital flows, migration, and the spread of technology)
China.
China’s management will be in some extent be restricted by the WTO rules
Text Analysis
1. The same forces from globalization that allow businesses to operate as if national borders did not exist also allow social activists, labor organizers, journalists, academics, and many others to work on a global stage. 全球化产生一种力量，使得企业的运作似乎没有了国界，同 样这个力量也使得社会活动家、劳动组织者、新闻记者、教 育工作者以及其他许多人的活动都能够在全球平台上进行。
Text Analysis
2. V-T If a situation or event forces you to do something, it makes it necessary for you to do something that you would not otherwise have done. 迫使 例： A back injury forced her to withdraw from Wimbledon. 一处背伤迫使她退出了温布尔登网球赛。
Globalization (globalisation)
Core: economic globalization (the integration of national economies into the international economy through trade, foreign direct investment, capital flows, migration, and the spread of technology)
新编剑桥商务英语unit2(课堂PPT)
7
Listening script
The words in RED are the key information toห้องสมุดไป่ตู้make right decisions.
Speaker 1 It’s great because usually it means my wife can use the one at home and we even take mine away at weekends. I work for quite a relaxed company and they don’t seem to mind how I use it for leisure.
3. 与保险有关的福利(Insurance Related Benefits)，包括健康保险(Health Insurance)、人寿保险(Life Insurance)、意外事故和伤残保险(Accident and Disability Insurance)等。
4. 带薪休假的福利，包括带薪公假和带薪休假(Paid Holidays and Paid Vacations)。、
development
• company’s reputation
• company’s financial situation
a good salary a pension flexible working hours opportunities to travel
• location of workplace • working environment • job challenge
Moloney is based at the head office in Uxbridge. ‘It’s great in terms of working environment,’ she says. ‘We’ve jus got a new provider in the canteen and … we have brainstorming rooms and breakout areas.’
Listening script
The words in RED are the key information toห้องสมุดไป่ตู้make right decisions.
Speaker 1 It’s great because usually it means my wife can use the one at home and we even take mine away at weekends. I work for quite a relaxed company and they don’t seem to mind how I use it for leisure.
3. 与保险有关的福利(Insurance Related Benefits)，包括健康保险(Health Insurance)、人寿保险(Life Insurance)、意外事故和伤残保险(Accident and Disability Insurance)等。
4. 带薪休假的福利，包括带薪公假和带薪休假(Paid Holidays and Paid Vacations)。、
development
• company’s reputation
• company’s financial situation
a good salary a pension flexible working hours opportunities to travel
• location of workplace • working environment • job challenge
Moloney is based at the head office in Uxbridge. ‘It’s great in terms of working environment,’ she says. ‘We’ve jus got a new provider in the canteen and … we have brainstorming rooms and breakout areas.’
《商务英语综合教程》 Unit (2)
1. school
a building where young people receive education
2. hospital
3. farm
4. office
5. factory
6. supermarket
A. Brainstorming
Please find out people that will appear in the certain workplaces and fill in the following blanks. For example, we can find teachers and students at school.
stick together and achieve business success.
5. We could lose our most
worker, maybe even have to close
the club for a while.
Section A Vocabulary
Complete the following sentences with the words given.
2. What type of people is regarded as the right staff? 3. How can we encourage personalization according
to the passage? 4. What does the author mean by “Give them the
Additional Reading
3. Technology
It goes without saying that the office should be wired to support Wi-Fi to maximize the flexibility of the space. The positioning of your office no longer needs to be dictated by where the network connection and outlets are located. Of equal importance is making sure your office technology supports employees who work from home – either occasionally or regularly. Making it possible to access files anytime and anywhere, as well as using video conferencing and other collaborative meeting technologies, is part of the flexible office design process.
商务英语综合教程(第二版) Unit 2
首先，如外贸协会这样的进口商组织开始坚持一个观点，即欧盟 贸易委员会在采取任何的反倾销决定前必须关注他们对于亚洲产品 的依赖程度。
……before taking any anti-dumping decisions. 此部分中 before 为连词后面加上现在分词结构相当于一个时间状语从句。
e.g. After shipping the goods, please inform us of the name of steamer and the date of shipment as soon as possible. 在装运货物后，请立即通知我方船名和装船日期。
WTO itselfs
1. There are two lists below. Pair off each word in the first list with its opposite in the second.
1. theoretical 2. private 3. individual 4. capitalist 5. simple 6. buying 7. minimum 8. national
目前，讨论已经开始了，讨论的议题是在修改欧盟反倾销政策时应充分 考虑贸易商、进口商和进口产品的用户和消费者这些所有欧洲经济 操作者的利益。
此句的主要结构是Discussions have started. on……goods 这部分 内容均为discussions 的定语。
take sth. into account: consider sth. 考虑 e.g. The seller should take the risk of accepting D/A terms
Notes
5Multifibre Arrangement：(MFA) 多种纤维贸易安排即国际纺织品贸 易协议 6. Asians have long argued that the methods for determining injury to domestic industry and calculating dumping margins before imposing the fines are flawed. 亚洲人长期以来一直在抗议：在强行征缴罚款之前用来确定倾销对 于国内工业所带来的损失及核算倾销利润的方法存在问题。 impose(to sb./sth）: v. place (a penalty, tax, etc.) officially on sb. / sth 加 （罚金等）于某人 e.g. impose a further tax on wines and spirits 对果酒/烈性酒进行进一步 加税
……before taking any anti-dumping decisions. 此部分中 before 为连词后面加上现在分词结构相当于一个时间状语从句。
e.g. After shipping the goods, please inform us of the name of steamer and the date of shipment as soon as possible. 在装运货物后，请立即通知我方船名和装船日期。
WTO itselfs
1. There are two lists below. Pair off each word in the first list with its opposite in the second.
1. theoretical 2. private 3. individual 4. capitalist 5. simple 6. buying 7. minimum 8. national
目前，讨论已经开始了，讨论的议题是在修改欧盟反倾销政策时应充分 考虑贸易商、进口商和进口产品的用户和消费者这些所有欧洲经济 操作者的利益。
此句的主要结构是Discussions have started. on……goods 这部分 内容均为discussions 的定语。
take sth. into account: consider sth. 考虑 e.g. The seller should take the risk of accepting D/A terms
Notes
5Multifibre Arrangement：(MFA) 多种纤维贸易安排即国际纺织品贸 易协议 6. Asians have long argued that the methods for determining injury to domestic industry and calculating dumping margins before imposing the fines are flawed. 亚洲人长期以来一直在抗议：在强行征缴罚款之前用来确定倾销对 于国内工业所带来的损失及核算倾销利润的方法存在问题。 impose(to sb./sth）: v. place (a penalty, tax, etc.) officially on sb. / sth 加 （罚金等）于某人 e.g. impose a further tax on wines and spirits 对果酒/烈性酒进行进一步 加税
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Unit 2 Business Communication
I. Listen to Passage I for the first time and then write out questions, if there are any, about the part(s) you fail to understand. If you have no questions, just move on to Exercise II.
Adverbs
Hale Waihona Puke Unit 2 Business Communication
Lead-in
Listening Comprehension Tasks Exercise I Exercise II Exercise III Exercise IV
Spot Dictation
Unit 2 Business Communication
Difficult Words and Expressions
➢ up to par: 达到标准 ➢ disciplinary: relating to discipline in behavior 有关纪律的 ➢ rephrase: to express the same message in different words 改述 ➢ escalate: to increase in extent or intensity 逐步上升 ➢ proactive: (of a policy or person or action) controlling a situation by causing something to happen rather than waiting to respond to it after it happens有前瞻性的，积极主动的 ➢ vent: to give expression or utterance to发泄（感情） ➢ at stake: 处于危险之中
Unit 2 Business Communication
— Useful Structures: far from sth. / doing sth. ... assuming ... see ... as
3. Communicative Skills（交际技能） — Expressions: Expressions at the Post Off ice — Reading: Leaf let: Swift Service — Basic Writing: Sentence Writing （II） 4. Special Use（专项用法）：Troublesome Adjectives and
Unit 2 Business Communication
1 Teaching Aim 2 Lead-in 3 Reading I 4 Reading II 5 Extended Activities
Unit 2 Business Communication
Teaching Aim 1. Cognitive Information（认知信息）:
Business Communication; Letter Writing Strategy 2. Language Focus（内容重点） — Key Words: I. fault, perspective, subconscious, deduce,
widget, merit, infatuated, profoundly, admirable, self-evident, categorise, lure, prospect, premise, script, tragic; II. adapt, revise, draft, ignore, overestimate, chunk, digest, universal, preface, suit, stuffy — Phrases: I. from sb.’s point of view, more often than not, in question, settle for, be familiar with, spring sth. upon sb., hold sb.’s attention, appeal to; II. find fault with, save face, red f lag
Unit 2 Business Communication
II. Listen to Passage Ⅰ for the second time with your focus on the questions you have raised (if there are any) and then decide whether the following statements are TRUE (T) or FALSE (F). If it is false, please make corrections accordingly. You can take notes while listening. 1. If you want your employees to share their feelings and opinions with you, you must listen to them._T__
Unit 2 Business Communication
➢ lingo: a characteristic language of a particular group (as among thieves) 行话，术语 ➢ nip ... in the bud: 消灭在萌芽状态 ➢ manual: a small handbook手册 ➢ succinctly: with concise and precise brevity; to the point简 洁地 ➢ lawn mower: 割草机 ➢ incorporate: to make into a whole or make part of a whole合 并