河北工业大学商务英语试题2014春--经济(含答案)
bec商务英语初级考试真题及答案2014
bec商务英语初级考试真题及答案2014BEC Business English Certificate is an internationally recognized qualification that demonstrates proficiency in English for business purposes. The BEC exam is divided into three levels – Preliminary, Vantage, and Higher. In this document, we will focus on the BEC Preliminary exam from 2014, including the exam questions and answers.Part 1: ReadingRead the following text and answer the questions below.Text:Company ProfileXYZ Corporation is a global leader in the automotive industry, specializing in the design and manufacturing of electric vehicles. With a strong commitment to sustainability and innovation, we aim to revolutionize the way people travel by providing clean energy solutions for transportation. Our products range from compact city cars to luxury electric SUVs, catering to diverse customer needs.Questions:1. What is the main focus of XYZ Corporation?2. What type of vehicles does XYZ Corporation specialize in?3. How does XYZ Corporation aim to revolutionize transportation?4. What is the range of products offered by XYZ Corporation?Answers:1. The main focus of XYZ Corporation is the automotive industry.2. XYZ Corporation specializes in the design and manufacturing of electric vehicles.3. XYZ Corporation aims to revolutionize transportation by providing clean energy solutions.4. XYZ Corporation offers a range of products from compact city cars to luxury electric SUVs.Part 2: WritingWrite an email to a potential client introducing your company and its products. Include information about the products, services, and any current promotions or discounts.Email:Subject: Introducing XYZ Corporation – Revolutionizing Transportation with Electric VehiclesDear [Client’s Name],I am writing to introduce XYZ Corporation, a global leader in the automotive industry specializing in the design and manufacturing of electric vehicles. With a strong commitment to sustainability and innovation, our company aims to revolutionize the way people travel by providing clean energy solutions for transportation.Our product range includes compact city cars,family-friendly sedans, and luxury electric SUVs, catering to a diverse range of customer needs. In addition to our high-quality vehicles, we also offer excellent after-sales services, including maintenance and repair facilities.We are currently running a promotion for first-time customers, offering a 10% discount on all electric vehicles. This is a great opportunity for you to experience the cutting-edge technology and environmental benefits of our products at a discounted price.I would be happy to provide further information or arrange a test drive for you to experience the superior performance of ourelectric vehicles firsthand. Please feel free to contact me at [email protected] or [Phone Number] to discuss your transportation needs.Thank you for considering XYZ Corporation for your electric vehicle requirements. We look forward to the opportunity to serve you.Best regards,[Your Name][Your Position]XYZ CorporationPart 3: ListeningListen to the following dialogue and answer the questions below.Dialogue:Customer: Good morning, I’d like to inquire about your electric SUVs.Salesperson: Certainly, we have a range of electric SUV models available. What specific features are you looking for in a vehicle?Customer: I’m interested in a spacious interior and advanced safety features.Salesperson: Our latest model, the ECO-SUV, offers both spacious seating and cutting-edge safety technology. Would you like to schedule a test drive to experience the vehicle firsthand?Customer: Yes, that sounds great. How soon can I come in for a test drive?Questions:1. What type of vehicle is the customer interested in?2. What specific features is the customer looking for in a vehicle?3. What model does the salesperson recommend to the customer?4. What does the customer agree to do at the end of the dialogue?Answers:1. The customer is interested in electric SUVs.2. The customer is looking for a spacious interior and advanced safety features.3. The salesperson recommends the ECO-SUV model.4. The customer agrees to schedule a test drive for the ECO-SUV.In conclusion, the BEC Business English Certificate Preliminary exam tests candidates on their reading, writing, and listening skills in a business context. By practicing with sample questions and answers like the ones provided in this document, candidates can improve their understanding of the exam format and prepare effectively for the test. Good luck with your BEC exam preparation!。
2014年英语真题含答案
2014年全国硕士研究生入学统一考试管理类专业硕士学位联考英语试卷Section I Use of EnglishDirections:Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1. (10 points)Thinner isn’t always better. A number of studies have _1_ that normal-weight people are in fact at higher risk of some diseases compared to those who are overweight. And there are health conditions for which being overweight is actually _2_. For example, heavier women are less likely to develop calcium deficiency than thin women. _3_, among the elderly, being somewhat overweight is often an _4_ of good health.Of even greater _5_ is the fact that obesity turns out to be very difficult to define. It is often _6_body mass index, or BIMI _7_ body mass divided by the square of height. An adult with a BIMI of 18 to 25 is often considered to be normal weight. Between 25 to 30 is overweight. And over 30 is considered obese. Obesity, _8_ can be divided into moderately obese, severely obese, and very severely obese.While such numerical standards seem _9_, they are not. Obesity is probably less a matter of weight than body fat. Some people with a high BMI are in fact extremely fit. _10_ others with a low BMI may be in poor _11_. For example, many collegiate and professional football players _12_ as obese, though their percentage body fat is low. Conversely, someone with a small frame may have high body fat but a _13_ BMI.Today we have a(n) _14_ to label obesity as a disgrace. The overweight are sometimes _15_ in the media with their faces covered. Stereotypes _16_ with obesity include laziness, lack of will power, and lower prospects for success. Teachers, employers, and health professionals have been shown to harbor biases against the obese. _17_ very young children tend to look down on the overweight, and teasing about body build has long been a problem in schools.Negative attitudes toward obesity, _18_ in health concerns have stimulated a number of anti-obesity _19_, My own hospital system has banned sugary drinks from its facilities. Many employers have instituted weight loss and fitness initiatives, Michelle Obama has launched a high-visibility campaign _20_ childhood obesity, even claiming that it represents our greatest national security threat!1. [A] denied [B] conduced [C] doubled [D] ensured2. [A] protective [B] dangerous [C] sufficient [D]troublesome3. [A] Instead [B] However [C] Likewise [D] Therefore4. [A] indicator [B] objective [C] origin [D] example5. [A] impact [B] relevance [C] assistance [D] concern6. [A] in terms of [B] in case of [C] in favor of [D] in respects of7. [A] measures [B] determines [C] equals [D] modifies8. [A] in essence [B] in contrast [C] in turn [D] in part9. [A] complicated [B] conservative [C] variable [D] straightforward10. [A] so [B] unlike [C] since [D] unless11. [A] shape [B] spirit [C] balance [D] taste12. [A] start [B] quality [C] retire [D] stay13. [A] strange [B] changeable [C] normal [D] constant14. [A] option [B] reason [C] opportunity [D] tendency15. [A] employed [B] pictured [C] imitated [D] monitored16. [A] compared [B] combined [C] settled [D] associated17. [A] Even [B] Still [C] Yet [D] Only18. [A] despised [B] corrected [C] ignored [D] grounded19. [A] discussions [B] businesses [C] policies [D] studies20. [A] for [B] against [C] with [D] withoutSection II Reading ComprehensionPart ADirections:Read the following four passages. Answer the questions below each passage by choosing A, B, C or D. Mark your answers on ANSWER SHEET 1. (40 points)Text 1What would you do with $559m? This is now a question for Gloria Mackenzie, an 84-year-old widow who recently emerged from her small, un-roofed house in Florida to collect the biggest undivided lottery jackpot in history. If she hopes her new-found fortune will yield lasting feelings or fulfillment. She could do worse than read Happy Money by Elizabeth Dunn and Michael Norton.These two academics use an array of behavioral research to show that the most rewarding ways to spend money can be counterintuitive. Fantasies of great wealth often involve visions of fancy cars and extravagant homes. Yet satisfaction with these maternal purchases wears off fairly quickly. What was Once exciting and new becomes old hat; regret creeps in, It is far better to spend money on experiences, say Ms Dun and Mr. Norton, like interesting trips, unique meals or even going to the cinema. These purchases often become more valuable with time–as stones or memories-particularly if they involve feeling more connected toothers.This slim volume is packed with tips to help wage slaves as well as lottery winners get the most “happiness bang for your buck.”It seems most people would be better off if they could shorten their commutes to work, spend more time with friends and family and less of it watching television (something the average American spends a whopping two months a year doing, and is hardly jollier for it). Buying gifts or giving to charity is often more pleasurable than purchasing things for oneself, and luxuries are most enjoyable when they are consumed sparingly. This is apparently the reason McDonald’s restricts the availability of its popular McRib-a marketing trick that has turned the pork sandwich into an object of obsession.Readers of Happy Money are clearly a privileged lot, anxious about fulfilment, not hunger. Money may not quite buy happiness, but people in wealthier countries are generally happier than those in poor ones. Yet the link between feeling good and spending money on others can be seen among rich and poor people around the world. and scarcity enhances the pleasure of most things for most people. Not everyone will agree with the authors’ policy ideas, which range from mandating more holiday time to reducing tax incentives for American homebuyers, But most people will come away from this book believing it was money well spent.21. According to Dumn and Norton, which of the following is the most rewarding purchase?[A] A big house.[B] A special tour.[C] A stylish car.[D] A rich meal.22. The author’s attitude toward Americans’ watching TV is.[A] critical[B] supportive[C] sympathetic[D] ambiguous23. Macrib is mentioned in paragraph 3 to show that .[A] consumers are sometimes irrational[B] popularity usually comes after quality[C] marketing tricks are after effective[D] rarity generally increases pleasure24. According to the last paragraph, Happy Money .[A] has left much room for readers’ criticism[B] may prove to be a worthwhile purchase[C] has predicted a wider income gap in the us[D] may give its readers a sense of achievement25. This text mainly discusses how to .[A] balance feeling good and spending money[B] spend large sums of money won in lotteries[C] obtain lasting satisfaction from money spent[D] become more reasonable in spending on luxuriesText 2An article in Scientific American has pointed out that empirical research says that, actually, you think you're more beautiful than you are. We have a deep-seated need to feel good about ourselves and we naturally employ a number of self-enhancing (to use the psychological terminology) strategies to achieve this. Social psychologists have amassed oceans of research into what they call 70% of us rate ourselves as above average in leadership, 93% in driving (across the ages and genders ) and 85% at getting on well others-all obviously statistical impossibilities.We rose-tint our memories and put ourselves into self-affirming situations. We become defensive when criticized, and apply negative stereotypes to others to boost our own esteem. We strut around thinking we’re hot stuff.Psychologist and behavioral scientist Nicholas Epley oversaw a key study into self-enhancement and attractiveness. Rather than have people simply rate their beauty compared with others, he asked them to identify an original photograph of themselves from a lineup including versions that had been morphed to appear more and less attractive. Visual recognition, reads the study, is “an automatic psychological process, occurring rapidly and intuitively with little or no apparent conscious deliberation”.If the subjects quickly chose a falsely flattering image-which most did-they genuinely believed it was really how they looked.Epley found no significant gender difference in responses. Nor was there any evidence that those who self-enhanced the most (that is, the participants who thought the most positively doctored pictures were real) were doing so to make up for profound insecurities. In fact, those who thought that the images higher up the attractiveness scale were real directly corresponded with those who showed other markers for having higher self-esteem. “I don’t think the findings that we have are any evidence of personal delusion,”says Epley. “It’s a reflection simply of people generally thinking well of themselves.” If you are depressed, you won’t be self-enhancing.Knowing the results of Eplet’s study, it makes sense that manypeople hate photographs of themselves so viscerally — on one level, they don’t even recognize the person in the picture as themselves. Facebook, therefore, is a self-enhancer’s paradise, where people can share only the flukiest of flattering photos, the cream of their wit style Beauty, intellect and lifestyles. It’s not that people’s profiles are dishonest, says Catalina Toma of Wisconsin-Madison University, “but they portray an idealized version of themselves”. (People are much more likely to out-and-out lie on dating websites, to an audience of strangers.)26. According to the first paragraph, social psychologists have found that .[A] our self-ratings are unrealistically high[B] illusory superiority is baseless effect[C] our need for leadership is unnatural[D] self-enhancing strategies are ineffective27. Visual recognition is believed to be people’s .[A] rapid watching[B] conscious choice[C] intuitive response[D] automatic self-defense28. Epley found that people with higher self-esteem tended to .[A] underestimate their insecurities[B] believe in their attractiveness[C] cover up their depressions[D] oversimplify their illusions29. The word “viscerally” (Line 2, Para.6) is closest in meaning to .[A] instinctively[B] occasionally[C] particularly[D] aggressively30. It can be inferred that Facebook is self-enhancer’s paradise because people can .[A] present their dishonest profiles[B] define their traditional life styles[C] share their intellectual pursuits[D] withhold their unflattering sidesText 3The concept of man versus machine is at least as old as the industrial revolution, but this phenomenon tends to be most acutely felt during economic downturns and fragile recoveries. And yet, it would be a mistake to think we are right now simply experiencing the painful side ofa boom and bust cycle. Certain jobs have gone away for good, outmoded by machines. Since technology has such an insatiable appetite for eating up human jobs, this phenomenon will continue to restructure our economy in ways we can’t immediately foresee.When there is exponential improvement in the price and performance of technology, jobs that were once thought to be immune from automation suddenly become threatened. This argument has attracted a lot of attention, via the success of the book Race against the Machine, by Erik Brynjolfsson and Andrew McAfee, who both hail from MIT’s Center for Digital Business.This is a powerful argument, and a scary one. And yet, John Hagel, author of The Power of Pull and other books, says Brynjolfsson and McAfee miss the reason why these jobs are so vulnerable to technology in the first place.Hagel says we have designed jobs in the U.S. that tend to be “tightly scripted”and “highly standardized”ones that leave no room for “individual initiative or creativity.” In short, these are the types of jobs that machines can perform much better at than human beings. That is how we have put a giant target sign on the backs of American workers, Hagel says.It’s time to reinvent the formula for how work is conducted, sincewe are still relying on a very 20th century notion of work, Hagel says. In our rapidly changing economy, we more than ever need people in the workplace who can take initiative and exercise their imagination “to respond to unexpected events.”That’s not something machines are good at. They are designed to perform very predictable activities.As Hagel notes, Brynjolfsson and McAfee indeed touched on this point in their book. We need to reframe race against the machine as race with the machine. In other words, we need to look at the ways in which machines can augment human labor rather than replace it. So then the problem is not really about technology, but rather, “how do we innovate our institutions and our work practices?”31. According to the first paragraph, economic downturns would .[A] ease the competition of man vs. machine[B] highlight machines’ threat to human jobs[C] provoke a painful technological revolution[D] outmode our current economic structure32. The authors of Race Against the Machine argue that .[A] technology is diminishing man’s job opportunities[B] automation is accelerating technological development[C] certain jobs will remain intact after automation[D] man will finally win the race against machine33. Hagel argues that jobs in the U.S. are often .[A] performed by innovative minds[B] scripted with an individual style[C] standardized without a clear target[D] designed against human creativity34. According to the last paragraph, Brynjolfsson and McAfee discussed .[A] the predictability of machine behavior in practice[B] the formula for how work is conducted efficiently[C] the ways machines replace human labor in modern times[D] the necessity of human involvement in the workplace35. Which of the following could be the most appropriate title for the text?[A] How to Innovate Our Work Practices[B] Machines will Replace Human Labor[C] Can We Win the Race Against Machines[D] Economic Downturns Stimulate InnovationsText 4When the government talks about infrastructure contributing to the economy the focus is usually on roads, railways, broadband and energy.Housing is seldom mentioned.Why is that? To some extent the housing sector must shoulder the blame. We have not been good at communicating the real value that housing can contribute to economic growth. Then there is the scale of the typical housing project. It is hard to jostle for attention among multibillion-pound infrastructure projects, so it is inevitable that the attention is focused elsewhere. But perhaps the most significant reason is that the issue has always been so politically charged. This government does not want to see a return to large-scale provision of council housing, so it is naturally wary of measures that will lead us down that route.Nevertheless, the affordable housing situation is desperate. Waiting lists increase all the time and we are simply not building enough new homes.The comprehensive spending review offers an opportunity for the government to help rectify this. It needs to put historical prejudices to one side and take some steps to address our urgent housing need.There are some indications that it is preparing to do just that. The communities minister, Don Foster, has hinted that George Osborne may introduce more flexibility to the current cap on the amount that local authorities can borrow against their housing stock debt. The cap, introduced in 2012 as part of the Housing Revenue Account reform, hasbeen a major issue for the sector. Evidence shows that 60,000 extra new homes could be built over the next five years if the cap were lifted, increasing GDP by 0.6%.Ministers should also look at creating greater certainty in the rental environment, which would have a significant impact on the ability of registered providers to fund new developments from revenues.Finally, they should look at the way in which public sector land is released. Currently up-front payments are required, putting a financial burden on the housing provider. A more positive stimulus would be to encourage a system where the land is made available and maintained as a long-term equity stake in the project.But it is not just down to the government. While these measures would be welcome in the short term, we must face up to the fact that the existing £4.5bn programme of grants to fund new affordable housing, set to expire in 2015, is unlikely to be extended beyond then. The Labour party has recently announced that it will retain a large part of the coalition's spending plans if it returns to power. The housing sector needs to accept that we are very unlikely to ever return to the era of large-scale public grants. We need to adjust to this changing climate. This means that affordable housing specialists like Wates Living Space have to create a whole new way of working in partnership with registered providers. Wehave to be prepared to take on more of the risk during the development phase, driving down the cost to deliver high-quality affordable housing and, most importantly, developing alternative funding models to help achieve this.While the government's commitment to long-term funding may have changed, the very pressing need for more affordable housing is real and is not going away. The comprehensive spending review provides the opportunity to start moving us in the right direction - stimulating investment in new supply and quickly delivering tangible benefits to local economies. It also helps create the space to develop a long-term sustainable strategy for housing.36. The author believes that the housing sector .[A] has attracted much attention[B] has lost its real value in economy[C] shoulders too much responsibility[D] involves certain political factors37. It can be learned that affordable housing has .[A] suffered government biases[B] increased its home supply[C] offered spending opportunities[D] disappointed the government38. According to Paragraph 5, George Osborne may .[A] prepare to reduce housing stock debt[B] release a lifted GDP growth forecast[C] allow greater government debt for housing[D] stop local authorities from building homes39. It can be inferred that a stable rental environment would .[A] lower the costs of registered providers[B] relieve the minister of responsibilities[C] contribute to funding new developments[D] lessen the impact of government interference40. The author believes that after 2015, the government may .[A] implement more policies to support housing[B] stop generous funding to the housing sector[C] renew the affordable housing grants programme[D] review the need for large-scale public grantsPart BDirections:Read the following text and answer questions by finding information from the right column that corresponds to each of the marked detailsgiven in the left column. There are two extra choices in the left column. Mark your answers on ANSWER SHEET 1. (10 points)Emerging in the late Sixties and reaching a peak in the Seventies, Land Art was one of a range of new forms, including Body Art, Performance Art, Action Art and Installation Art, which pushed art beyond the traditional confines of the studio and gallery. Rather than portraying landscape, land artists used the physical substance of eland itself as their medium.The British land artist, typified by Richard Long’s piece, was not only more domestically scaled, but a lot quirkier than its American counterpart. Indeed, while you might assume that an exhibition of Land Art would consist only of records of works rather than the works themselves, Long’s photograph of his work is the work. Since his “action” is in the past the photograph is its sole embodiment.That might seem rather an obscure point, but it sets the tone for an exhibition that contains a lot of black-and-white photographs and relatively few natural objects.Long is Britain’s best-known Land Artist and his Stone Circle, a perfect ring of purplish rocks from Portishead beach laid out on the gallery floor, represents the elegant, rarefied side of the form. The BoyleFamily, on the other hand, stands for its dirty, urban aspect. Comprising artists Mark Boyle and Joan Hills and their children, they recreated random sections of the British landscape on gallery walls. Their Olaf Street Study, a square of brick-strewn waste ground, is one of the few works here to embrace the mundanity that characterizes most of our experience of the landscape most of the time.Parks feature, particularly in the earlier works, such as John Hilliard’s very funny. Across the Park, in which a long-haired stroller is variously smiled at by a pretty girl and unwittingly assaulted in a sequence of images that turn out to be different parts of the same photograph.Generally however British land artists preferred to get away from towns, gravitating towards landscapes that are traditionally considered beautiful such as the Lake District or the Wiltshire Downs. While it probably wasn’t apparent at the time, much of this work is permeated by a spirit of romantic escapism that the likes of Wordsworth would have readily understood. Derek Jarman’s yellow-tinted film Towards Avebury, a collection of long, mostly still shots of the Wiltshire landscape, evokes a tradition of English landscape painting stretching from Samuel Palmer to Paul Nash.In the case of Hamish Fulton, you can’t help feeling that the Scottishartist has simply found a way of making his love of walking pay. A typical work, such as Seven Days, consists of a single beautiful black-and-white photograph taken on an epic walk, with the mileage and number of days taken listed beneath. British Land Art as shown in this well selected, but relatively modestly scaled exhibition wasn’t about imposing on the landscape, more a kind of landscape-orientated light conceptual art created passing through. It had its origins in the great outdoors, but the results were as gallery-bound as the paintings of Turner and Constable.Section III Translation46. Directions:Translate the following text from English into Chinese. Write your translation on ANSWER SHEET. (15 points)Most people would define optimism as being endlessly happy, with a glass that’s perpetually half full. But that’s exactly the kind of false cheerfulness that positive psychologists wouldn’t recommend. “Healthy optimism means being in touch with reality,”says Tal Ben-Shahar, a Harvard professor. According to Ben-Shahar, realistic optimists are those who make the best of things that happen, but not those who believe everything happens for the best.Ben-Shahar uses three optimistic exercises. When he feels down- say, after giving a bad lecturehe grants himself permission to be human. He reminds himself that not every lecture can be a Nobel winner; some will be less effective than others. Next is reconstruction. He analyzes the weak lecture, learning lessons for the future about what works and what doesn’t. Finally, there is perspective, which involves acknowledging that in the grand scheme of life, one lecture really doesn’t matter.Section IV WritingPart A47. Directions:Suppose you are going to study abroad and share an apartment with John,a local student. Write him an email to1) tell him about your living habits, and2) ask for advice about living there.You should write about 100 words on ANSWER SHEET 2.Do not sign your own name at the end of the letter. Use “Li Ming”instead.Do not write your address. (10 points)Part B48. Directions:Write an essay based on the following chart. In your essay, you should1) interpret the chart, and2) give your comments.You should write at least 150 words.Write your essay on ANSWER SHEET 2. (15 points)2014年全国硕士研究生入学统一考试管理类专业硕士学位联考英语试卷答案Section I Use of English1. [B] concluded2. [A] protective3. [C] Likewise4. [A] indicator5. [D] concern6. [A] in terms of7. [C] equals8. [C] in turn9. [D] straightforward10. [B] while11. [A] shape12.[B] quality13. [C] normal14. [D] tendency15. [B] pictured16. [D] associated17. [A] Even18. [D] grounded19. [C] policies20. [B] againstSection II Reading Comprehension21. According to Dumn and Norton, which of the following is the most rewarding purchase?[B]A special tour22. The author’s attitude toward Americans’ watching TV is[A]critical23. Macrib is mentioned in paragraph 3 to show that[D]rarity generally increases pleasure24. According to the last paragraph, Happy Money[B]may prove to be a worthwhile purchase25. This text mainly discusses how to26. According to the first paragraph, social psychologist have found that ______.[A] our self-ratings are unrealistically high27. Visual recognition is believed to be people’s______[C] intuitive response28. Epley found that people with higher self-esteem tended to______[B] believe in their attractiveness29. The word "Viscerally"(Line 2,para.5) is closest in meaning to_____.[A]instinctively30. It can be inferred that Facebook is self-enhancer’s paradise because people can _____.[D] withhold their unflattering sides31. According to the first paragraph, economic downturns would _____.[B]highlight machines’ threat to human jobs32. The authors of Race Against the Machine argue that _____.[A]technology is diminishing man’s job opportunities33. Hagel argues that jobs in the U.S. are often _____.[D]designed against human creativity34. According to the last paragraph, Brynjolfsson and McAfee discussed _____.[D] the formula for how work is conducted efficiently35. Which of the following could be the most appropriate title for the text?[C]Can We Win the Race Against Machines36. The author believes that the housing sector______.[D]involves certain political factors37. It can be learned that affordable housing has_____.[A]suffered government biases38. According to Paragraph 5, George Osborne may _____.[C]allow greater government debt for housing39. It can be inferred that a stable rental environment would _____.[C]contribute to funding new developments40. The author believes that after 2015, the government may _____.[B]stop generous funding to the housing sector41.Stone Cirele[D]represents the elegance of the British land art.42.Olaf Street Study[E]depicts the ordinary side of the British land art.43.Across the Park[G]contains images from different parts of the same photograph.44.Towards Avebury[C]reminds people of the English landscape painting tradition.45.Seven Days[A]originates from a long walk that the artist took.Section III Translation大多数人认为乐观主义就是无休止的开心，就像在看到一个装了一半水的杯子的时候，会认为还差半杯就满了，而非空了一半。
商务英语试题及答案春
2014 春1．What do you think globalization means What global companies can you think of What industries are they in Do global companies do more harm than goodIn my opinion,globalization means a company set up subsidiaries in the other countries and make them into local companies.And setting up new companies means the transferring of technology and capital.When referring to global companies ,we may easy to think of P&G,KFC,AIRBUS,NOKIA and so on.These companies are in different industries,some in instant food industries,some in heavy industries,some in aviation industries.It may difficult to say absolutely global companies do more harm or do more good.It obviously that global companies give us much cheaper and higher quality products which make us enjoy a more comfortable life.Also global companies introduced more advanced technology and management skills.But on the other hand,with the strong competition,some national companies is eliminating and our national culture is also disappear with the step of globalization.2．Are you influenced by brands when you choose products or services (Why or why not) Would you consider buying a new brand of product newly introduced to the market (Why or why not) What do you think a company should do to create brand awareness for a new brandI think whether I influenced by the brands depend on different kinds of things.When I choose something I use everyday such as shampoo,I will firstly take brands into consideration.Because I think shampoo is a kind of chemical product,some small companies may put some unhealthy addition ,which may have a bad influence on my health.But when I choose cloths ,I think style and quality are important than brands.Generally I don’t want to have a try to a new brand of product,because I think it is not worthy for me to try a product with uncertainty.But if there are some discount or free-trying,I’d like to have a try. For a company which wants to create brand awareness,I have some suggestions.Firstly it’s necessary to make a product recognise. Secondly,the company should associate with specific quality with his brand.Thirdly,forming a customer loyalty is important for a company.3．What is important when arranging a business trip abroad✓Type of transport✓Accommodation✓Contact personI think when arranging a business trip abroad there are three things to consider. First, you must choose the type of transport. As overseas travels involve long distances, the plane is the best choice for reaching your destination rapidly. Secondly, you should also consider what accommodation best suits your purposes. Choosing a hotel with all modern conveniences and communication facilities will help you accomplish your tasks much better. Lastly, you should have a contact person who has important local connections and up-to-date local business information.4．Do you think that the advertising practices described below are acceptable Why∙Using children in advertisements∙Using film stars in advertisements∙Promoting alcohol on TV∙Comparing your products to your competitors’ products孩子：When the children's minds are not fully mature, parents are keen to cultivate children's talent ,practicing courage to help them grow better. But sometimes the situation is that kids do not necessarily very keen on this, some children may not have extraordinary talent. And also in the growth process, the psychological gap can not be avoided.名人：弊端Celebrity endorsement ads make compelling product.Celebrity endorsement advertising can deepen people's perception of the brand. Increase sales by star.好处:Star negative information affects the consumers for the product choice; celebrity endorsements make false advertising for fame and wealth; Celebrity endorsements misled consumers, make consumers los when choosing goods.电视宣传酒精：On behalf of the Chinese splendid culture. Chinese wine has a long history of wine as a special drink which witnessed the rise and fall of a dynasty.Moderate amounts of wine is beneficial to the health of the body, but drinking too much can lead to serious consequences, such as drunk driving.产品比较：Product comparison can highlight the advantages of its own products, but may be caused in the process of comparing the generation of infringement.5．Which of the following statements do you agree with Why✓People remember advertisements not products.✓Advertising raises prices.✓Advertising has a bad influence on children.I think people sometimes remember advertisements but not the product usually if a advertisement is too attractive ,The people who think it may pay more attention to the advertisement rather than the product.But usually,people will also remember the product because there is a high frequency of broadcasting advertisement.Actually advertising will arise the price of product.As we all know,advertising is very expensive,so the advertising increases the cost of the product ,and the product will be sold at a higher price.But on the other hand ,advertising reduces the seeking cost of customers.Customers can easily figure out what they are want to buy and avoid buying a wrong product,so it is difficult to say advertising raises prices absolutely.I think there may be bad influence on children,because some companies in order to promote their sales,they may add some unhealthy factors to advertisement drawing children’s attention.So this may had bad influence on children. 6．What is dress code How important is personal appearance at work For example Think about formal clothing, uniforms, men with earrings and tattoos, etc.Dress cold is how you dress in certain place. For example if you work in the police office ,you need to wear uniform. But if you work is designing something you need to wear casually as you want. I think the personal appearance have great relation to the work. If you work as a accountant ,your personal appearance should be neat and tidy. We usually see some barber with earring in order to show that they are fashion. But if a policeman with earrings we may think that he shouldn’t be a good policeman. It will be amusing that a barber dressed in a uniform. That may also have bad influence on their job.7．Is free trade always a good thing Do you think it leads to the creation of jobs, or to unemployment Should certain industries be protected If so, whichAs everything in the world have two sides,free trade is not the exception. On one hand free trade may makes our product import more easily,meanwhile,the product from the other countries will import to our country more easily.If the product we produced have a competitive advantages ,free trade may leads to creation of jobs. But if we don’t have advantages ,our factories may go to bankrupt, and a lot of people will out of work. In my opinion some industries such as energy industries and military industries should be protected. Because these industries is the economic lifeline of our country. In order to get a good economy order ,we should protect these industries.8．What are most people’s main personal assets How can a sole trader get the capital to set up a business If a private limited company goes bankrupt, do the shareholders lose their personal assets WhyIn our country,personal assets be got through the property of labor or other lawful means. Including: citizens' legal income, savings, articles for daily use, cultural relics, books and materials, trees, animals, and the law allows citizens all production data and other lawful property.Enterprise's capital source can be divided into (raise) and (investment), the two aspects of such as mortgage or a bank loan.If a private limited company goes bankrupt,shareholders shall be jointly and severally liable.when the company’s asset can’t be insolvent, it would use personal assets to repay.9．You have a shortlist of people for the post of Sales Manager. One of the female candidates is clearly the best qualified person for the job. However, you know that some of your best customers would prefer a man. If you appoint a woman you will probably lose some sales. What should you doFrom the aspects of gender, if discrimination problems, everyone can see the ancient hua mulan, modern sog qing ling, Madame Curie. These great women have made outstanding contributions. We choose the female candidate for the reasons: first, her performance is obvious to all, secondly, she is warm, approachable to people and reward is clear.These qualities are the sales manager should have. If you insist on selecting male candidates, we can let them to make decisions for fair competition10．W hat is your opinion of the following strange inventions:✓The petless leash can mew or bard—depending on whether you want a non-existent cat or dog.✓Ice cubes that crackle louder according to the strength of your drink have been developed in Japan.The petless leash can mew or bard which satisfies the people who are allergic to cats and dogs.It is very creative. Because people who are allergic love pets, so it can meet their desire. For not allergic people,they can try the invention, but if you want really get the pleasure of pets,you must raise a real animal.The greater the solubility of alcohol, the louder ice cubes crackle .This invention is very interesting. First, in case I don't know the solubility of alcohol, we can understand the alcohol concentration by ice collisions. So when the alcohol concentration is too large, the clash of ice would warn drinkers in the certain degree. Second because of curious psychology, people will go to try this invention,which will bring economic benefits for the hotel.11．W hat are the methods of communication to staff in most companies Is it important to let your manager know your ideas about work (Why) Do you think people can be trained to communicate more efficiently (How)In companies ,people often use telephone ,MSN and e-mails to communicate about work.People also use telephone to communicate how to do the work. They use e-mails to report to leader what work they have finished. It is important to let my manager know your ideas about work. Because through communicating the work ideas ,my manager will get further understanding with me ,which may gives me a hand on my work. I think people can be trained to communicate more efficiently. For example they use the same format to send and reback e-mails. If there is a meeting people should give suggestions in turn and should not interrupt other ‘s talking .12．D iscuss this list of unethical activities. Talk about your opinion for three of them: 1) avoiding paying tax; 2) Claiming extra expenses; 3) Using work facilities for private purposes; 4) Accepting praise for someone else’s ideas or work; 5) Selling a defective productavoiding paying tax: Tax evasion is immoral behavior. National income tax is from people and use for people.?First to pay taxes is the duty of every citizen, second citizens use the resources in this country, we must pay a fee. For example: everyone holiday travel by trains, planes, and highway Bridges and other infrastructure construction.These are the state pays, individuals would not have finished.Claiming extra expenses: Every year the central government give the local government or department a proper grant, and the report is based on the lower the amount of funding. Some departments require far over budget allocations. Most of this money was squandered. These bad phenomenon bring huge economic burden for national financeUsing work facilities for private purposes: The use of public facilities for private purposes is immoral. Country spends money every year for the maintenance of public facilities. All of these are for the convenience of every citizen. If Using work facilities for private purposes is not only the misappropriation of state property also brings great harm to the society. For example: some police drives the car to do business. If there are emergency it will bring serious consequences.Accepting praise for someone else’s ideas or work: Accepting praise for someone else’s ideas or work is immoral. Life is fair, How much will be how much you pay for. To put other people's ideas or achievements are your own is honesty.At the same time. It will also affect the social fair, cause the bad atmosphere in society.Selling a defective product: Selling a defective product is immoral. It is in violation of the principle of honest. First, the customer use the money to buy the value of the goods. This is a fair deal.Then selling defective product to the customer has brought great potential safety hazard, and it harms the public safety.Seriously, it will violate the law.13．H ow important is each of the following for showing a person’s status in an organisation A reserved parking space; an office with a window; a uniform; a personal business card; your own office; a company car; your name on your door.I think as a group of senior management personnel is a representative of the enterprise's strength,.So the company provides executives with car and reserves parking space. Executive office must be handsome, must have a title on the door of the office's name and the daylighting of the office is better in order to have aopen vision.In addition ,executive business card must delicate features of the enterprise. As to the uniform, it just differs from other employees, but must highlight the identity of senior positions.14．W hat’s important when choosing offices to rent✓Location✓Facilities✓CostI think when arranging a business trip abroad there are three things to consider. First, you must choose the type of transport. As overseas travels involve long distances, the plane is the best choice for reaching your destination rapidly. Secondly, you should also consider what accommodation best suits your purposes. Choosing a hotel with all modern conveniences and communication facilities will help you accomplish your tasks much better. Lastly, you should have a contact person who has important local connections and up-to-date local business information.。
2014河北高考英语试题及答案
2014年普通高等学校招生全国统一考试(山西新课标I)英语第二部分阅读理解（共两节，满分60分）第一节（共15小题;每小题3分，满分45分）阅读下列短文，从每题所给的四个选项（A 、B 、C 和D ）中，选出最佳选项，并在题卡上将该项涂黑。
AThe Cambridge Science Festival Curiosity ChallengeDare to Take the Curiosity Challenge!The Cambridge Science Festival (CSF) is pleased to inform you of the sixth annual Curiosity Challenge. The challenge invites , even dares school students between the ages of 5 and 14 to create artwork or a piece of writing that shows their curiosity how it inspires them to explore their world.Students are being dared to draw a picture, write an article, take a photo or write a poem that shows what they are curious about. To enter the challenge, all artwork or pieces of writing should be sent to the Cambridge Science Festival, MIT Museum, 265 Mass Avenue,Students who enter the Curiosity Challenge and are selected as winners will be honor at a special ceremony during the CSF on Sunday, April 21st. Guest speakers will also present prizes to the students. Winning entries will be published in a book. Student entries will exhibited and prizes will be given. Families of those who take part will be included in celebration and brunch will be served.Between March 10th and March 15h, each winner will be given the specifics of the closing ceremony and the Curiosity Challenge celebration. The program guidelines and other related information are available at :http:// .21. Who can take part in the Curiosity Challenge?A. School students.B. Cambridge locals.C. CSF winners.D. MIT artists.22. When will the prize-giving ceremony be held?A. On February 8th.B. On March 10th.C. On March 15thD. On April 21st.23. What type of writing is this text?A .An exhibition guide. B. An art show review.C. An announcement.D. An official report.BPassenger pigeons (旅鸽)once flew over much of the United States in unbelievable numbers. Written accounts from the 18th and 19th centuries described flocks (群)so large that they the sky forhours.It was calculated that when it populationzxxk reached its highest point ,they were more than 3billlionpassenger pigeons—a number equal to 24 to 40 percent of the total bird population in the United States, making it perhaps the most abundant bird in the world. Even as late as 1870 when their numbers had already become smaller, a flock believed to be 1 mile wide and 320 miles (about 515 kilometers) long was seen near Cincinnati.Sadly the abundance of passenger pigeons may have been their undoing. Where the birds were most abundant, people believed there was an ever-lasting supply and killed them by the thousands, Commercial hunters attracted them to small clearings with grain, waited until pigeons had settled to feed, then threw large nets over them, taking hundreds at a time. The birds were shipped to large cities and sold in restaurants.By the closing decades of the 19th century ,the hardwood forests where passenger pigeonsnested hadbeen damaged by American’s need for wood, which scattered (驱散) the flocks and forced the birds togreat flockswere gone, never to be seen again.In 1897, the state of Michigan passed a law prohibiting the killing of passenger pigeons but by then,no sizable flocks had been seen in the state for 10 years. The last confirmed wi pigeon in the United States was shot by a boy in Pike County, Ohio, in 1900. For a time , a few birds survived under humancare. The last of them, known affectionately as Martha, died at the Cincinnati Zoological Garden on September 1, 1914.24. In the 18th and early 19teh centuries, passenger pigeons____.A. were the biggest bird in the worldB. lived mainly in the south of AmericaC. did great harm to the natural environmentD. were the largest bird population in the Us25. The underlined word “ undoing” probably refers to the pigeons’ ____.A. escapeB. ruinC. liberationD. evolution26. What was the main reason for people to kill passenger pigeons?A. To seek pleasure.B. To save other birds.C. To make money.D. To protect crops.27. What can we infer about the law passed in Michigan?A. It was ignored by the public.B. It was declared too late.C. It was unfair.D. It was strict.CA typical lion tamer（驯兽师）in people’s mind is an entertainer holding a whip( 鞭) at a chair. The whip gets all of the attention, but it’s mostly for show. In reality, it’ the chair that does the important work. When a lion tamer holds a chair n front of the lion’s face, the lion tries to focus on all four legs of the chair at the same time. With its focus divided, the lion becomes confused and is unsure about what to do next. When faced with so many options, the lion chooses to freeze and wait instead of attacking the man holding the chair.How often do you find yourself in the same position as the lion? How often do you have something you want to achieve (e.g. lose weight., start a business, travel more)—only to end up confused by all of the options in front of you and never make progress?This upsets me to no end because while all the experts are busy debating about which option is been the people who want to improve their lives are left confused by all of the conflicting information. The end result is that we feel like we cant’ focus or that we’re focused on the wrong things, and so we take less action, make less progress, and stay the same when we could be improving.It doesn’t have to be that way. Anytime you find the world waving a chair in your face, remember this: All you need to do is focus on one thing,. You just need to get started. Starting before you feel ready is one of the habits of successful people. If you have somewhere you want to go, something you want to accomplish, someone you want to become…take immediate action. If you’re clear about where you want to go, the rest of the world will either help you get there or get out of the way.28. Why does the lion tamer use a chair? zxxkA. To trick the lion.B. To show off his skills.C. To get ready for a fight.D. To entertain the audience.29. In what sense are people similar to a lion facing a chair?A. They feel puzzled over choices.B. They hold on to the wrong things.C. They find it hard to make changes.D. They have to do something for show30. What is the author’s attitude towards the expert mentioned in Paragraph3?A. Tolerant.B. Doubtful.C. Respectful.D. Supportive.A. wait for a better chanceB. break your old habitsC. make a quick decisionD. ask for clear guidanceD.As more and more people speak the global languages of English, Chinese, Spanish, and Arabic, other languages are rapidly disappearing. In fact, half of the 6,000-7,000 languages spoken around the world today will likely die out by the next century, according to the United Nations zxxkEducational , Scientific and Cultural Organization (UNESCO).In an effort to prevent language loss, scholars from a number of organizations _UNESCO and National Geographic among them—have for many years been documenting dying languages and the cultures they reflect.Mark Turin, a scientist at the Macmillan Centre Yale University, who specializes in the languages and oral traditions of the Himalayas, is following in that tradition. His recently published book, A Grammar of Thangmi with an Ethnolinguistic Introduction to the Speakers and zxxkTheir Culture, grows out of his experience living, working, and raising a family in a village in Nepal.Documenting the Thangmi language and culture is just a starting point for Turin, who seeks to include other languages and oral traditions across the Himalayan reaches of India , Nepal, Bhutan, and China . But he is not content to simply record these voices before they disappear without record.At the University of Cambridge Turin discovered a wealth of important materials-including photographs, films, tape recordings, and field notes—which had remained unstudied and were badly in need of care and protection.Now, through the two organizations that he has founded –the Digital Himalaya Project and the World Oral Literature Project __Turin has started a campaign to make suchzxxk documents, for the world available not just to scholars but to the younger generations of communities from whom the materials were originally collected. Thanks to digital technology and the widely available Internet, Turin notes, the endangered languages can be saved and reconnected with speech communities.32. Many scholars are making efforts to ______.A. promote global languagesB. rescue disappearing languagesC. search for language communitiesD. set up language research organizations.33. What does “that tradition’ in Paragraph 3 refer to ?A. Having full records of the languagesB. Writing books on language teaching.C. Telling stories about language usersD. Living with the native speaker.34. What is Turin’s book based on?A. The cultual studiesB. The documents available at Yale.C. His language research in Bhutan.D. His personal experience in Nepal.35. Which of the following best describe Turin’s work?A. Write, sell and donate.B. Record, repair and reward.C. Collect, protect and reconnect.D. Design, experiment and report.第二节（共5小题；每小题3分，满分15 分）根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。
2014河北高考英语试题及答案
2014年普通高等学校招生全国统一考试(山西新课标I)英语注意事项：1本试卷分第I卷（选择题）和第II卷（非选择题）两部分。
2答题前，考生务必将自己的姓名、准考证号填写在本试卷相应的位置。
3.全部答案在答题卡上完成，答在本试卷上无效。
4.第I卷听力部分满分30分，不计入总分，考试成绩录取时提供给高校作参考。
5 考试结束后，将本试卷和答题卡一并交回。
第I卷zxxk第一部分听力（共两节，满分30分）做题时，先将答案标在试卷上。
录音内容结束后，你将有两分钟的时间将试卷上的答案转涂到答题卡上。
第一节（共5小题；每小题1.5分，满分7.5分）听下面5段对话。
每段对话后有一个小题，从题中所给的A、B、C三个选项中选出最佳选项，并标在试卷的相应位置。
听完每段对话后，你都有10称钟的时间来回答有关小题如阅读下一小题。
每段对话仅读一遍。
例：How much is the shirt?A. ￡19.15.B. ￡9.18.C. ￡9.15.答案是C。
1. What does the woman want to do?A. Find a place.B. Buy a map.C. Get an address.2. What will the man do for the woman?A. Repair her car.B. Give her a ride.. zxxkC. Pick up her aunt.3. Who might Mr. Peterson be?A. A new professor.B. A department head.C. A company director.4. What does the man think of the book?A. Quite difficult..B. Very interesting.C. Too simple.5. What are the speakers talking about?A. Weather.B. Clothes.C. News.第二节（共15小题；每小题1．5分，满分22．5分）听下面5段对话或独白。
商务英语Unit14参考答案
Unit 14 LeadershipPart I Business V ocabulary1 As we are one of the leading importers in this line, we are _______ D _____ to handle large quantities.A at a positionB of a positionC on a positionD in a position2 We offer you the following items _______D _______ your reply reaching here by May21 our time.A subjecting toB to subject toC subjects toD subject to3 ______ A _____ your prices be in line, you will find a ready market for the products.A ShouldB To provideC ProvidedD Provide4 We confirm our e-mail of yesterday, _______ C ________ as follows.A readsB readC which readsD which reading5 Our latest design has won worldwideB.A popularB popularityC popularlyD popularize6 Art. No. 823 enjoys the fame of wideC.A sellingB salableC salesD sell7 As the goods are __ A _ great demand we regret being unable to cover your requirements.A inB onC ofD having8 Your payment terms are Dto us.A agreeB agreedC agreementD agreeable9 We would suggest _______ B ______ your own interest that you fax us your acceptance as soon as possible.A withB inC forD at10 Their latest products are ______B ________.A on scare supplyB in short supplyC Not preparingD with abundant supply11 We cannot _________B________ our offer open for more than three days, so please fax us your acceptance immediately.A haveB leaveC remainD make12 We are _________ D ______ your letter of June 24 offering us 50 metric tons of Groundnut Kernels.A at receipt ofB on receipt forC in receipt forD in receipt of13 Some customers requested us to ______ D _______ our price because they considered it too high.A put downB get downC take downD bring down14 Great demand in the market resulted ______A_______ the increasing prices of the digital cameras.A inB fromC forD at15 _________ B ______ we appreciate your intention, we regret that we cannot entertain any fresh order.A AsB ThoughC MuchD So16 _________ B _________ we would like to supply you with the product, we are unable to fill your order.A As much asB Much asC Very muchD As17 __________ C ______ heavy commitments, we cannot accept any fresh orders.A SinceB BecauseC Owing toD As18 We are fully aware _______ A _______ the trouble you are faced with.A ofB inC atD /19 Increased productions results _____C _____ the adoption of new production method.A inB atC fromD on20 The Buyers demand that the goods _________ D _________ within a week.A must shipB should shipC must be shippedD be shippedPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 首席执行官ChiefExecutive Officer2 资本结构capital structure3 宗教价值观religious values4 语音邮件voice-mail5 信息量volume of information6 商业领导Business Leader7 现任职位present position8 个人素质personal qualities9 管理理念management style10 业绩记录trackrecord11 商业技能commercial skill12 营销战略Marketing Strategy13 决策decision-making14 现金奖励Cashreward15 年终奖end-of-year bonus16 职业发展计划career development plan17 销售代表SalesRepresentative18 股东价值shareholder value19 财富创造者wealth creator20 两位数增长Double-digit growthPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation onthe Answer Sheet. This part totals 20 points, two points for each sentence.1. The word “manager” has too often come to be synonymous with control.“经理”这一词总给人一种和控制相类似的感觉.2. The world will belong to passionate, driven leaders – people who not only have enormous amounts of energy but who can energize those whom they lead.世界将属于那些富有热情,干劲十足的领导人.不仅要有巨大的活力,还要能够激励他们领导的员工.3. Above all else good leaders are open. They go up, down, and around their organizations to reach people.最重要的是好领导都是开诚布公的。
2014上半年商务英语考试真题及答案：中级听力(网友版)
2014 上半年商务英语考试真题及答案：中级听力 (网友版) 第一篇是讲参加一个培训课程的问题，大概答案应该是 SEMINAR，CONTACT BOOK, NEWSLETTER
第二篇我听得一塌糊涂啊，什么内容也不是很确定
第三篇的话是会议的安排。
我就说下我写的答案好了，VEDIO EQUIPMENT(我没听清是 vedio 还是 media 但是貌似没有 vedio equipment 这一说)，PHOTOCOPY，后面的记不清了。
第三篇我记得第三部的听力应该是projector，不是 equipment。
是要确保每个会议室有一个东西，应该是 projector 投影机
part 2：
关于如何开始商业经营的吧，有注重营销，产品还有寻找 supplier ，acquire an business backing 还有 fund 什么的，有几个比较确定，有几个还是模糊的。
关于培训课程的，听得一塌糊涂。
part 3：
采访一个成功女士，具体什么忘记了，题材还是比较相似的，感觉算听得比较清晰的part 了，但选项个别还是有疑问的。
2014年剑桥商务英语初级考试试题及答案解析(十四)
剑桥商务英语初级考试试题及答案解析(十四)一、READING (PART ONE )（本大题5小题．每题1.0分，共5.0分。
● Look at the questions 1--5. ● In each question, which sentence is correct? ● For each question, mark one letter (A, B or C) on your Answer Sheet. ）第1题Taylor rang—order for desks held up by strike.They expect to despatch them on 10th May.What is the problem with the order?A. The goods are delayed.B. The goods are lost.C. The goods are damage【正确答案】：A【本题分数】：1.0分【答案解析】[精析] 本题意：Taylor打电话来了一询问他们预定的因罢工而停止生产的桌子。
他们希望5月10号可以发货。
hold up是“阻碍”的意思。
选项A：订单中的货物延期了，delay意思是延迟、耽搁。
生产被阻碍了，货物自然不能如期交付，所以会延期，只有A与之相符。
故选A。
第2题Do not despatch the goods until you have received the cheque.A. Check the goods before you dispatch them.B. If you have not got the cheque, do not send out the goods.C. You can send out the goods only after you have checked them.【正确答案】：B【本题分数】：1.0分【答案解析】[精析] 本题意：收到支票后才可以发货。
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2014 春1．What do you think globalization means? What global companies can you think of? What industries are they in? Do global companies do more harm than good?In my opinion,globalization means a company set up subsidiaries in the other countries and make them into local compani es.Also setting up new companies means the transferring of technology and capital.When offering to global companies ,we may easy to think of P&G,KFC,AIRBUS,NOKIA and so on.these companies are in different industries,some in instant fo od industries,some in heavy industries,some in aviation industries.It may different to say absolutely global companies do more harm or do more good.It obviously that global companies give us much cheaper ang higher quality products which m ake us enjoy a more comfortable life.Also global companies introduced more advanced technology and management skills .But on the other hand,with the strong competition,some national companies is eliminating and our national cuture is also dispearing with the step of globalization.2．Are you influenced by brands when you choose products or services? (Why or why not?) Would you consider buying a new brand of product newly introduced to the market? (Why or why not?) What do you think a company should do to create brand awareness for a new brand?I think whether I influenced by the brands depend on different kinds of things.When I choose something I use everydaysuch as shampoo,I will firstly take brands into consideration.Because I think shampoo is a kind of chemical product,some small companies may add put some unhealthy addition ,which may have a bad influence on my health.But when I choose cloths ,I think style and quality are important than brands.Generally I don’t want to have a try to a new brand of product,because I think it is not worthy for me to try a product with un certainty.But if there are some discount or free-trying,I’d like to have a try. For a company who want to create brand awareness,I have some suggestions.Firstly it’s necessary to make a product rocognisale.Secondly,the company should associate with specific quality with his brand.thirdly,forming a customer loyalty is impotant for a company.3．What is important when arranging a business trip abroad?✓Type of transport✓Accommodation✓Contact personOk. I think when arranging a business trip abroad there are three things to consider. First, you must choose the type of tran sport. As overseas travels involve long distances, the plane is the best choice for reaching your destination rapidly. Secondl y, you should also consider what accommodation best suits your purposes. Choosing a hotel with all modern conveniences and communication facilities will help you accomplish your tasks much better. Lastly, you should have a contact person w ho has important local connections and up-to-date local business information. C4．Do you think that the advertising practices described below are acceptable? Why?∙Using children in advertisements∙Using film stars in advertisements∙Promoting alcohol on TV∙Comparing your products to your competitors’ products5．Which of the following statements do you agree with? Why?✓People remember advertisements not products.✓Advertising raises prices.✓Advertising has a bad influence on children.I think people sometimes remember advertisements but not the uarally if a advertisement is too attractive ,the people who watch it may pay more attention to the advertisement rather than the product.but usually,people will remember the product also because there is a high frequency of broadcasting advertisement.actually advertusing will arise the price ofproduct,as we all know,advertising is very expensive,so the advertising increase the tolly cost of the product ,so the produc t will be sold at a higher price.but on the other hand ,advertising reduce the seeking cost of customers,customers can easily to fing out what they are want tobuy and avoid buying a wrong product,so it is difficult to say advertising raises prices ab solutely. I think there may be bad influence on children,because some companies in order to promote their sales,they may add some unhealthy factors to advertisement to draw children’s attention.so this may had bad influence on children.6．What is dress code? How important is personal appearance at work? For example? Think about formal clothing, uniforms, men with earrings and tattoos, etc.Dress cold is how you dress in certain place. For example if you work in the police-office ,you need to wear uniform.But if you work is designing something you need to wear casually as you want. I think the personal appearance have great relation to the work. If you work as a accountant ,your personal appearance should be neat and tidy. We usually see some barber with earring in order to show that they are fashion. But if a policeman withearring s we may think that he shuoldn’t be a good policeman. It will be amussing that a barber dressed in a uniform. That may also have bad influence on their job.7．Is free trade always a good thing? Do you think it leads to the creation of jobs, or to unemployment? Should certain industries be protected? If so, which?As everything in the world have two sides,free trade is not the exception. On one hand free trade may make our product i mport more easily,meanwhile,the product from the other countries will import to our country more easily . if the product we produced have a competitive advantages ,free trade may leads to creation of jobs. But if we don’t have advantages ,our factories may go to bankrupt, and a lot of people will out of work. In my opinion some indutries such as energy industrie s and military industries should be protected. Because these industries is the economic lifeline of our country. In ord er to get a good economy order ,we should protect these industries.8．What are most people’s main personal assets? How can a sole trader get the capital to set up a business? If a private limited company goes bankrupt, do the shareholders lose their personal assets? Why?House/building, land, investments, money, equipment, vehicles. Save personal capital, acquire personal capital (redundancy money/inheritance/lottery win), new mortgage, venture capital (money invested in a business for development or expansion by a third party as a commercial undertaking), bank loan, take on a partner.No, because the risk limited to loss of original investment.9．You have a shortlist of people for the post of Sales Manager. One of the female candidates is clearly the best qualified person for the job. However, you know that some of your best customers would prefer a man. If you appoint a woman you will probably lose some sales. What should you do?In my opinion, I prefer to choose the lady because of the following reasons.First of all, I strongly against sexual discrimination in business world. I believe male and female have no difference concer ning their abilities and have equal right to work, to get promotion and to lead a company. Instead, I think female is someti mes more suitable to be a leader. A female is more patient and easy-going. She can communicate with various people in all levels and solve complex problems between employees.Second, the female candidate is clearly the best qualified person for the job. I think my decision should bring the most ben efit to my company. So as to the common good of the whole company I insist to choose the best candidate. Last but not the least, I believe the lady can handle relationships with our main customers well. I think the customers are not very familiar with the new female Sales Manager at the beginning. We can guarantee our main customers that they will still have the spe cial privilege like before. For example the preferential price, the sole agency right and presell order. And after doing busin ess with each other for some time, our main customers will gradually find that female manager is as good as male. And our sales is not likely to lose.10．W hat is your opinion of the following strange inventions:✓The petless leash can mew or bard—depending on whether you want a non-existent cat or dog.✓Ice cubes that crackle louder according to the strength of your drink have been developed in Japan.11．W hat are the methods of communication to staff in most companies? Is it important to let your manager know your ideas about work? (Why?) Do you think people can be trained to communicate more efficiently? (How?)In companies ,people often use telephone ,MSN and e-mails to communicate about work.People also use telephone to communiate how to do the work. They use e-mails to repot to leader what work they have finished. It is important to let my manager know your ideas about work. Because through communicate the work id eas ,my manager will get further understangding with me ,which may give me a hand on my work. I think people can be tr ained to communicate more efficiently. For example they use the same format to send and reback e-mails. If there is a mee ting people should give suggesttion in turn and should not interrupt other ‘s talking .12．D iscuss this list of unethical activities. Talk about your opinion for three of them: 1) avoiding paying tax; 2) Claiming extra expenses; 3) Using work facilities for private purposes; 4) Accepting praise for someone else’s ideas or work; 5) Selling a defective productNowadays, there are some unethical activities, such as avoiding paying tax, Claiming extra expenses, Selling a defective product and so on. Why are there so many unethical activities? In my opinion, Most of people avoiding paying tax is for the benefit of more. People Claiming extra expenses is to properly reduce the paper profits and taxes, so that they can increase the real profits. People selling the unqualified products, on the one hand, it is not only because the cost is low, but also because of the low prices can attract more consumers. But on the other hand, this can only lead to temporary economic growth, and can't maintain the long-term development of the enterprise. So, in order to the long-term and stable development of economy, we should try our best to avoid these unethical activities.13．H ow important is each of the following for showing a person’s status in an organisation? A reserved parking space;an office with a window; a uniform; a personal business card; your own office; a company car; your name on your door.There are many ways to show a person’s status in an organization. But how important are them? In my opinion, the most important is your own office, because in your own office, you have more free space to do your job and won't leak easily your content. And the second is a company car, for you can do you jod more convenient. And next is a personal business card. As is known to all, a personal business card have a person of position, it is of course shows a person’s status in an organization. Other ways to show a person’s status in an organization are A reserved parking space; an office with a window; a uniform; your name on your door and so on.14．W hat’s important when choosing offices to rent?✓Location✓Facilities✓CostWhen it comes to rent offices, it is important that we take location , facilities and cost in to consideration. Firstly, choosing a place where the transportation is convenient is helpful to the development of an enterprise, This can also be convenient for the travel of the workers, and be helpful for the workers to work better. Next, the facilities are also have great importance to rent an office, for Choosing complete facilities office is necessary for our to work better. Of course, it is inevitably to say that the cost is another important factor to consideration. For it is directly determines our expense. It is necessary that we make properly cost when we rent an office.。