高三英语一轮复习Module4Unit1Advertising一教学案
【英语】高三英语一轮复习Module4Unit1Advertising一教学案
高频单词毒品drug 欺骗；骗子cheat 熟练的skillful 治愈；对策 cure 评价，评论comment瞄准；目的aim 运动campaign 理解力comprehension 推荐；建议recommend 采购purchase 设计者designer 建议；小费tip 成倍增加multiply (大)公司corporation 更新；使现代化up date 方面；层面aspect 食谱；法recipe 讨价还价bargain 海报poster 奖金；额外津贴bonus精致的；想象fancy 目标；靶子target 呼吁；吸引力appeal 做出反应react 小包，小盒packet 个别地；本personally 敦促；冲动urge 文章，短文essay 使震惊；惊愕shock 烟草，烟叶tobacco词汇拓展1.advertising n. 广告(业)→ advertisement n. 广告→ advertise v. 为…做广告→advertiser 刊登广告者2.persuade vt. 说服，劝服→ persuasive adj. 有说服力的→persuasion 说服3.fool n. 傻瓜vt.愚弄→ foolish adj. 愚蠢的→foolishness愚蠢；不明智4.pleased adj.高兴的，愉快的→ please v使高兴→ pleasure n.愉快,快乐→pleasing令人高兴；讨人喜欢5. innocent adj. 无罪的；无邪的→ innocence n无罪；纯真6. benefit n. 利益；益处vt.对…有益→ beneficial adj.有益的；有利的7. promote vt.使晋级；促进→ promotion n. 升级；促进8. slave n. 奴隶→ slavery n.奴隶制度9. intelligence n.智慧；智能→ intelligent adj.聪明的，有智力的10. determine vt. 决心，决意→ determined adj.已下决心的→ determination n. 决意；确定11. analysis n.分析，分解→ analyse/ze vt. 分析12. poisonous adj.有毒的；有害的→ poison n. 毒(药) vt. 毒杀；毒害13. consult vt. 请教；商议→ consultant n．顾问使某人意识到…make_sb._aware_of_... 2.劝说某人做…persuade_sb._into_doing_sth. 3.费for_free保护…免受… protect__...__from_... 5.旨在做… be_meant_to_do_sth. 6.deal_withfall_for 10.play_tricks_on_sb. 11. feel_pleased_with 12. 及… when_it_comes_to21. 说服，劝服→22. 高兴的，愉快的→ 使高兴→pleasing .23. 无罪的；无邪的→24. 对…有益→25 决心，决意→ 已下决心的→1. More and more producers like to a their new products2. The only purpose of these advertisements is to p people to buy their poorly made product3. The problem is what we should do if we are c when shopping online.pale face suggests that you have a serious illness. However, don’t worry. It can be c .i .【关键字】英语此文档是由网络收集并进行重新排版整理.word可编辑版本！。
高三英语第一轮模块四教案
模块四Unit l Advertising第一课时一、填相关词1．____________v.广告____________n．广告2．____________v.分享____________n．份额3．____________v.劝说_____________n．劝说____________adj．有说服力的4．______________v.提升_______________n．提升5．_______________v.打算________________n．打算6．_______________v.教育________________n．教育二、识记短语1．习惯于2．意识到3．上当4．捉弄5．对……满意6．对……厌恶7．和……有联系一、词汇复习1．share【回归课本】 I did some research on advertisements and have some very important information to share with you,(P2)【归纳拓展一】share vt．分享，分担；合用；分配share your point of view和你有共同的观点share(in)sth．share…with／between／among…share out分配①I have to share(in)the room with my sister．我只得同我姐姐合住一个房间。
②Share the cake equally among all the childrerL把蛋糕平均分给孩子们。
③The money was shared out between them.【归纳拓展二】n．【C】份额；一份；股份【U]盼担；负担量；贡献①Here is your share of the cake．这是你的一份蛋糕。
②What share did you have in your Success? 你对这次成功的贡献有多少?2．intend【回归课本】PSAs are often placed for free，and are intended to educate people about health，safety，or any other issue which affects public welfare．(P2)【归纳拓展一】intend to do／be intended to do打算、计划、想要做……be intended for作“打算给，决定为谁而用”讲intend sb．to do sth．打算要某人做某事【以练促记】翻译下列各旬。
牛津高中英语模块四unit1—1教案(advertising)
课程单元教学设计首页课程课题：Unit 1 Advertisi ng ------------ Period 1 Welcome to the unit牛津高中英语教学设计单元：Unit 1 Advertising板块：Welcome to the unit课堂设计指导思想：本堂课以听说为主，是整个单元的第一课时，是对整个单元的导入，应起到引导学生对本单元主题即广告业和广告产生情趣。
首先通过让学生欣赏若干精彩的英文广告以激发他们的情趣；接着通过课本提供的六张图片让学生初步了解广告的基本分类及其相关目的。
学生应积极参与到上述活动中，并在活动中到达操练口语的目的；与此同时，有关“地球日”和“禁毒”内容的公益广告有利于培养学生的高尚情操和社会责任感，这也有助于达成新课程标准中有关情感态度的目标要求。
Teachi ng aims:1. To enjoy some beautiful advertiseme nts and have a gen eral idea of advertiseme nts.2. To talk about the four advertiseme nts and get some ideas of the two main types of ads and theirrespective purposes.3. To get invo Ived in the discussi on and practice spoke n En glish.Teachi ng procedures:Step 1 lead-inThe teacher shows the students several beautiful advertisements, among which are both commercial advertiseme nts and public service advertiseme nts.【设计说明】在我们的日常生活中，广告随处可见。
高三英语复习教案：Advertising教案
高三英语复习教案：Advertising教案一、教学目标1.巩固和运用广告相关的词汇和表达。
2.提高学生阅读理解能力，分析广告的语言特点和策略。
3.培养学生批判性思维，学会从多个角度审视广告。
二、教学重难点1.重难点：广告英语的特点、词汇和句型。
2.难点：分析广告的意图和策略。
三、教学过程Step1:导入1.利用多媒体展示一些生活中常见的广告，引导学生关注广告的英文表达。
2.邀请学生分享他们对广告的理解和看法。
Step2:词汇学习1.教师带领学生学习广告英语的常用词汇，如：attract,appeal,convince,persuade,product,targetaudience等。
2.学生通过例句巩固词汇，并进行小组讨论，用所学词汇描述一则广告。
Step3:阅读理解1.分发一篇关于广告的英文文章，让学生阅读并回答问题。
2.教师引导学生分析文章中的广告语言特点，如：修辞手法、句型结构等。
Step4:广告案例分析1.教师展示一则广告，引导学生分析广告的意图和策略。
3.各小组汇报分析结果，全班共同讨论。
Step5:创作广告1.学生分组，每组选择一个产品，创作一则英文广告。
2.教师提供一些创作建议，如：运用修辞手法、突出产品特点、吸引目标受众等。
3.各小组展示创作的广告，全班投票选出最佳广告。
2.学生分享学习心得，反馈本节课的收获。
3.教师布置作业：选取一个产品，创作一则英文广告。
四、教学反思1.本节课通过生动的实例和丰富的活动，让学生深入了解了广告英语的特点和创作方法。
2.学生在阅读理解、广告分析、创作广告等环节积极参与，提高了英语实际运用能力。
3.教师在教学中注重启发式教学，引导学生主动思考，培养批判性思维。
4.不足之处：个别学生参与度不高，需要在今后的教学中关注每个学生的需求，提高课堂互动性。
五、作业布置1.选取一个产品，创作一则英文广告。
2.预习下一节课的内容，复习广告英语的词汇和句型。
六、教学资源1.多媒体课件：展示广告实例、文章、图片等。
高中英语必修4《Unit1Advertising（1）》教案（译林版）
⾼中英语必修4《Unit1Advertising（1）》教案（译林版）I 词语辨析1、used to / be used to / wouldused to：过去常常、过去习惯，含有“过去如此，现在不了”之义，后接动词原形。
e.g. He used to live in the south.Now he is living in Beijing.There used to be a primary school beyond the hill.She used to be very shy and now she is an active leader.be used to：1) （现在）习惯于……，to 是介词，后接名词或动名词。
e.g. I’m now used to eating Sichuan food.Are you used to the weather here?The students are used to rea ding English in the morning.2) 被⽤来做……，是被动语态。
e.g. A pen can be used to write with.The house will be used to ha ve a meeting.Some homeless children are used to beg money in the street.would：表⽰过去习惯，不涉及现在还有没有这⼀习惯；would表⽰习惯时，后⾯只能⽤⾏为动词，不接表⽰状态的动词，如：be, sleep, sit, stand, know等。
will：表⽰现在的习惯。
e.g. He would visit me every time he came to town.She would ask some difficult questions when she studied here.2、complete / finishcomplete：1) vt. / vi. 完成、做完= finish ，使不完整/全的事物完整/全。
译林牛津高中英语必修4Unit1Advertising全英文教案设计
Unit 1Advertising教课方案The analysis of this Unit:This unit introduces and develops the theme of advertising b5E2RGbCAP.Teaching aims:1.To learn about topics related to advertising.2.To gain knowledge about the ads, the social effects of advertisements and how to writean advertisements.p1EanqFDPw3.To learn how to read expository writing.4.To practice and reinforce integrated skills of listening, speaking, reading and writing DXDiTa9E3d. Teaching periods:Welcome to the unitThe analysis of this part:Ss will be asked to talk about six different advertisements, including three commercial ads that promote learning software, an airline service and a shampoo as well as three public service advertisements separately for Project Hope, Earth Day and an anti-drug campaign RTCrpUDGiT. Teaching aims:1.To discuss and get some ideas of the two main types of ads and their respected purposes.5PCzVD7HxA2.To get involved in the discussion and practice their spoken English jLBHrnAILg.Teaching procedures:Step one: Lead-in1.Ask Ss to present some ads to the class.2.Discuss those ads3.Free talksa)Where do you find these ads?b)What are ads used for?Suggested answers:a) on billboards, TV, the radio in magazines/newspapers/leaflets given out in thestreets.xHAQX74J0Xb)To promote a product or services, to believe in an idea LDAYtRyKfE.To educate people about health, safety or any other issue which affects public welfare. Zzz6ZB2LtkStep two: Picture talking:1. Project Hope---How do you feel when you see the child in the big eye?dvzfvkwMI1---What would you like to do for the child after seeing this ad?rqyn14ZNXI----What do you think the purpose of Project Hope is ?EmxvxOtOcoThis picture is intended to make people aware of the importance of Project Hope SixE2yXPq5.It makes people realize that there are still a lot of children dropping out of school for economic reasons. It calls upon people to do sth. to help children in poor areas. The picture makes us aware of the needs of other people.6ewMyirQFLThe purpose of Project Hope : It aims to help young people who have dropped out of school return to school. It aims to develop basic education in poor areas in child, especially in western china, with money collected from society. Nowadays it pays special attention to children of laid-off workers in cities.kavU42VRUs2.the software ad---What do you know from this ad?---If you intended to buy some cheap learning software, would this advertisement helpyou?y6v3ALoS893.Oxlin Airlines---- What does the advertisement try to sell a product or service?M2ub6vSTnP4. Earth Day----Why does this ad. Use the image of a bird0YujCfmUCw’snest?----Do you think this advertisement helps to make people aware of environmentalproblems?eUts8ZQVRd----What do you think Earth Day is all about ?Earth Day aims to increase environmental awareness and encourage people to take care of the Earth and its people. The first Earth Day was celebrated on 21 March, 1970. The reason why it fell on that day is that night and day are equal throughout the Earth on that day. Today Earth Day is celebrated annually by almost every country throughout the world.sQsAEJkW5T5.Say no to drugs---the anti-drugs campaign------Do you think drugs are harmful?------If someone takes drugs, what could happen to him or her?GMsIasNXkA------Does the ad teach you about the bad effects of taking drugs?TIrRGchYzgWhat are they?6. the Shampoo ad----what kind of people do you think this ad is targeting? Why?7EqZcWLZNX----Younger people, especially girls or females. Because they pay more attention to their appearance.---hair lzq7IGf02E.------Do you think this ad will successfully persuade people to buy this shampoo?zvpgeqJ1hkStep three: Discussion1.Ask Ss to discuss three questions in pairs or groups NrpoJac3v1.2.summary.Step four: Language focus1. advertise ---advertising advertiseradvertisement 1nowfTG4KI登广告：在通告，如报纸上咨询或找寻：advertise for an apartment.登广告追求公寓房fjnFLDa5Zo2. make sb. aware ofWhat the teacher said made me aware of the importance of English tfnNhnE6e5.Be aware ofThe little child is not aware that he is faced with danger HbmVN777sL.You are not aware how worried I felt about your safety V7l4jRB8Hs.3.dangerC/n Waste must be treated so that it does not become a danger to life83lcPA59W9.That man is a danger to society.C/n A soldier’ s life is full of danger in war.In danger (of )/ ⋯out.of dangerThe man is in danger because the tiger besides him is dangerous mZkklkzaaP.4. similarbe ~ toSimilarityThere are some similarities and differences between American English and Britain English.AVktR43bpwYour views on education are ~ to mine.5. may have doneHe may have missed his train.They may not have finished the work by now.Homework1. preview reading part2.Translation1.家旅供给好的服。
高中英语《Module4 Unit 1 Advertising 语法课》教案教学设计及说课稿模板
高中英语《Module4 Unit 1 Advertising 语法课》教案教学设计及说课稿模板！《Module4 Unit 1 Advertising》教学设计Teaching aims:1. Students can explain the difference of direct speech and reported speech.2. Students can list the changes when transform the direct speech into reported speech.3. Students can use reported speech or indirect speech to report things.4. Students can express others’ideas more properly.5. Students can be more confident in learning English.Teaching key points and difficult points:Key points:How to change direct speech into reported speech.Difficult Points:The changing points when change direct speech into reported speech.Teaching procedures:Step 1 Lead-inPresent a short video. It is a joke about XiaoMing. He misuse I, she and he and can’t introduce his family members to others properly.Then lead in today’s topic how to change direct speech into reported speech.(Justification: By showing the video, students can be more curious about learning this lesson.)Step 2 Presentation1. Ask students to watch several advertisements. In every videos there is a person to talk about the merits of his or her products. Then list several sentences to ask students to choose which advertisement it refers to. For example:The girl said that she was praised by her boyfriend.The boy introduce that the little guys can be found wherever they are.A lot of mums encourage others to use it to protect babies skin.2. Show the original sentences(direct speech) of the advertisement and the listed sentences before together. Askstudents to observe the sentences and try to think about what is the direct speech and what is the reported speech. Then conclude how to change direct speech into reported sentence: we can change direct speech into reported speech by using an object clause or an infinitive phrase.3. Present several reported speech chosen from the advertisements. Ask students to pay attention to the form of different reported speech including statements, questions and imperative statements.4. Show some sentences using direct speech and ask students to try to change the direct speech into reported speech. Then underline personal pronouns, tense, time and place, pronoun and ask students to check their deskmates’sentences and pay attention to the underline parts. Present the sentences students made and ask them to conclude the important points of changing a direct speech into reported speech from the following aspects: personal pronouns, tense, time and place, pronoun and other special cases.(Justification: Using the advertisement can lead in different sentences using direct speech and reported speech naturally and help students accept the new grammar rules more easily. Inductivemethod and deductive method are combined in this part to achieve students’mastership.)Step 3 PracticeSet an situation of the advertisement department. Every students is a member of the department. Ask them to finish the following tasks:1. There is a report made by their colleague and ask students to correct the sentences on the blackboard.2. Show the advertisement of the text book and ask students to complete the letter written by Wang Yilin to Mr Fan Zhenbin. Then check the answer with their classmates.3. Show a list of tips given by an advertising expert and ask them to report the advice to the manager and finish the Exercise B in P11.(Justification: This step can help students get a deeper understanding of the grammar and the key point and difficult point will be solved in this step.)Step 4 ProductionFour students in a group finish the following tasks.1. Show a short video and encourage students to talk about the story of the video with each other.2. Set an situation that there is an advertisement order about useful English learning method. Invite students to discuss in groups and list the opinions of every group members and then change the opinions with the group beside by using reported speech. Teacher will invite some volunteers to share their opinions.(Justification: Students can fully cooperate with each other and learn how to use what they learned into their daily life. Also, they can develop critical thinking and speaking ability.)Step 5 Summary and homework1. Summary: invite students to conclude what they have learned in this lesson and emphasize the key points of changing a direct speech into reported speech.2. Homework: Ask students to choose one of their favorite films and try to retell the most excellent episode of the film by using reported speech.Blackboard design:《Module4 Unit 1 Advertising》说课稿Greeting:Good morning, dear judges. It’s my pleasure to be here to share my teaching ideas with you. Today based on the students-oriented teaching principle, I will talk about my reaching ideas from the following aspects: the analysis of teaching material and students, teaching objectives, teaching key and difficult points, teaching procedures and so on.1 Analysis of teaching materialsThis lesson is chosen from Unit 1, Module 4 Advance with English. It is the grammar part of this unit and focus on how to change direct speech into reported speech. It is useful for students to talk about others’opinion on a certain topic and also lay a foundation for students to learn noun clauses. Meanwhile, in the textbook, there has already been the details of the changing. So in this lesson, I need to present more examples to help students to understand the details more deeply.2 Analysis of studentsMy students are in the first year of senior high school. Having learned English for seven years, students have a basic knowledge of English expression. But they need to learn more accurate expression, especially some grammar knowledge to further English study. However, students in this stage are active, curious and innovative, they may dislike the rigid unintelligible grammar rules. So students will be the host of the class and try to conclude the rules by themselves.3 Analysis of teaching aimsAccording to the idea of New Curriculum Standard in English, I set the following teaching objectives:First is knowledge aims.(1). Students can explain the difference of direct speech and reported speech.(2). Students can list the changes when transform the direct speech into reported speech.Second is ability aims:(1). Students can use reported speech or indirect speech to report things.(2). Students can express others’ideas more properly.The last is emotional aims:Students can be more confident in learning English.4 Analysis of teaching key points and difficult pointsBased on the teaching aims, here are thekey points and difficult points.Key points:How to change direct speech into reported speech.Difficult Points:Students can express their opinions on whether students should attend tutorial centers or not.5 Analysis of teaching methods and learning methodsIn this lesson I’ll mainly use “Task-based teaching method”, “Inductive teaching method”and “CAI teaching method”. As to the studying methods, I will encourage students to use cooperative study method to embody the role of first place in instruction activities.6 Analysis of teaching aidsEffective teaching aids are also inseparable in this class, I will use multi-media to help students achieve better understanding.7 Analysis of teaching proceduresThis is the most important part in this design, it can be divided into following steps:Step 1 Warming-upAt the beginning of the class, I will present a short video. It is a joke about XiaoMing. He misuses I, she and he, and can’t introduce his family members to others properly. After watching the video, I will ask students why others laugh at Xiao Ming and I am sure students will be curious about how to report others’words. Today’s topic how to change direct speech into reported speech will be leaded naturally. Meanwhile, students’interest will be aroused and a nice atmosphere will be created for this lesson.Step 2 PresentationIn this step, I will ask students to watch several advertisements. In every videos there is a person to talk about the merits of his or her products. Then I will list several sentences on the PPT. For example:1. The girl said that she was praised by her boyfriend.2. The boy introduce that the little guys can be found wherever they are.3. A lot of mums encourage others to use it to protect babies skin.And ask students to choose which advertisement it refers to. By reading the sentences, students can easily get the answer and choose the right pictures. Then I will show the original sentences, that is, the direct speech of the advertisement and the listed sentences before together. Ask students to observe the sentences and try to think about what is the direct speech and reported speech and how to change direct speech into reported speech. Students can discuss it with their partners and present their answers. By discussing, the whole class can finally draw the conclusion that: we can change direct speech into reported speech by using an object clause or an infinitive phrase.After students get the basic points of changing, I will go on presenting several reported speech chosen from the advertisements and ask students to pay attention to the form of different reported speech including statements, questions and imperative statements.By observing and explaining, students can understand three basic rules of reported speech:1. Noun clauses introduced by that can be used to report statements. The word that can be omitted.2. Noun clauses introduced by whether/if can be used to report yes/no questions.3. Structure: reporting verb+object+(not)+to infinitive can be used to report imperative sentences.After students learn some basic forms of reported speech, I will show some sentences using direct speech and ask students to try to change them into reported speech. After all the students finish it, I will underline the personal pronouns, tense, time and place, pronoun in these sentences and ask students to check their deskmates’sentences again and pay attention to the underline parts.After students checking, I will present the sentences students made and ask them to conclude the important points of changing a direct speech into reported speech from the following aspects: personal pronouns, tense, time and place, pronoun and other special cases.Advertisement is the topic of this unit. After learning the reading part, students has already been familiar with the topic, so I use the advertisement to lead in different sentences using direct speech and reported speech to help them accept the new grammar rules more easily. Inductive method and deductive method are combined in this part to achieve students’mastership.Step 3 PracticeIn this part, Students will practice the grammar rules under real situation. I will design mechanical exercise and meaningful exercise to help them pay attention to the key and difficult points of this grammar.I will set a situation for students to practice the grammar. The whole class is an advertisement department. Every student is a member of the department. They are asked to finish the following tasks.1. There is a report made by their colleague and students need to find mistakes and correct the sentences on the blackboard.2. I will show the advertisement of the text book and ask students to complete the letter written by Wang Yilin to Mr Fan Zhenbin. Then check the answer with their classmates.3. Show a list of tips given by an advertising expert and ask them to report the advice to the manager and finish the Exercise B in P11.By completing the above exercise, students can get a deeper understanding of the grammar and the key point and difficult point will be solved in this step.Step 4 Post-readingIn this step, I will lead students fully cooperate with each other and learn how to use what they learned into their daily life.I will ask four students to make up a group and finish the following tasks.1. Show a short video and encourage students to talk about the story of the video with each other.2. Set a situation to the students: There is an advertisement order about useful English learning method. Invite students to discuss it in groups and list the opinions of every group membersand then change the opinions with the group beside by using reported speech. Then some volunteers will be invited to share their opinions and get some praise.Step 5 Summary and homeworkThe last step is summary and homework. I will invite students conclude what they have learned in this lesson and emphasize the key points of changing a direct speech into reported speech.Then I will ask students to choose one of their favorite films and try to retell the most excellent episode of the film by using reported speech.All the above work is to train students analysis ability and learning strategies. They will learn that summary and continuous practice while learning is one of the most effective methods of learning.8 Blackboard designThe main information is demonstrated on the blackboard and its logic is clear.Thank you for you listening.。
2020届高考英语一轮总复习 Module4 Unit1 Advertising精品学案 牛津译林版
2020;2020届高考英语一轮单元总复习精品学案牛津译林版Module4 Unit 1 AdvertisingI. Spelling:A_________ (广告) are an important part of our lives.I did some research on advertisements, and have some very important information to s________ with you.An advertisement provides information and uses p________language and exciting images to encourage people to buy a product or service or believe in an idea.A commercial advertisement is one which someone has paid for to p_______ a product or service.PSAs are often placed for free, and are i______ to educate people about health, safety, or any other i_______ which affects public welfare.China has strong laws to protect people from advertisements that lie or try to make people believe u_______ claims about products or services.The adv ertisers want you to read the word ‘fights’ and think that the toothpaste c______ bad breath, but it does not say that!PSAs use some of the same methods, like attractive and original images and c_____ language, but they are made to serve the public.China began a nationwide public service advertising c______ in 1996, and since then numerous PSAs have appeared around the country.One of the PSAs to teach us how to live healthy lives is ‘Smoking is ______ _______(自杀) slowly’.I have c______ _(完成) my article about ads, and I’m quite ______ (满意) with it.Before our talk, I did not think very much about how an advertiser might be trying to t_______ customers into buying a product or a service.The publisher also said that the readers wouldn’t believe the writer’s u______ way of thinking and rich i__________ (想象力).This term’s main reading category for senior high students is adventures, so Travel to the Misty Country would be a good c_______.That is why we are considering r________ (重新包装)our chocolate bar as well.Our new packaging will be colorful and ________ (引人注目).Have you ever ________ (后悔) not having snapped those ________ (难忘的) moments?It’s ____________ (fashion), __________ (方便的) and ________ (function). It is ________(极其) important to know your audience so you can create the right message for the right people.You must decide what a______ you want to use.II. Structures:We ______ (如此习惯于) them that we often do not even realize how many we see and hear in a day.○1Wood can ____ (被用来造纸).○2We ______ (过去常购物) on Sundays, but now we have no time.PSAs are often placed for free, and are intended to educate …be intended/meant to do sth./ be intended/meant for sb/sth○1This software __ ____ ___ ___ the computers ____________ (是为了保护…不受到…攻击而设计) by a kind of virus called worm.○2The toy ____ _______ ______ ______ (是给儿童玩的) aged three and up. However, we still must _____ _______ _______ (知道) the methods used in ads to try and sell us things._____ ___ ____ (老师说的话) made me _____ ____ ____ ___ ____(意识到英语的重要性).Are you aware ___ __ ___ ___ (你已伤害了)her feelings?We must not ____ ___ (上…的当) this kind of trick.He is too smart to fall for that trick (很聪明不会中那个诡计的).These ads deal with large issues.He is __ ___ ___ __ (容易相处).__ ___ ___ __ ____ (尽管她病了), she continued __ (处理) problems of all kinds.There are even PSAs to teach us how to __ __ _ ___(过健康的生活).I will encourage _ __ __ __ ____ (鼓励朋友们注意)them as well.I recommend that __ __ (我们买) 10 copies for the library.= I recommend _____ 10 copies for the library.He recommended me _ ___ (呆) for another week.III. Fill in the blanks with the correct forms:put together, be popular with, be of high quality, remind sb.(not) to do sth,be bored with, have sth. in mind, appeal to, get sth across, up toThere’re lots of ways to your message ___ when you’re ____ anad campaign.It is important to always try to ___ the way the audience will react.My daughter _____ me forget to take my medicine.The company must ensure that their product _______.If you _____ math, you should turn to doing some English exercises.When you start a successful ad campaign, you must __ a clear goal andtarget audience ____ .IV. Translate the sentences:为了上大学，他决心努力学英语。
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高频单词毒品drug 欺骗；骗子cheat 熟练的skillful 治愈；对策 cure 评价，评论comment
瞄准；目的aim 运动campaign 理解力comprehension 推荐；建议recommend 采购purchase 设计者designer 建议；小费tip 成倍增加multiply (大)公司corporation 更新；使现代化
up date 方面；层面aspect 食谱；法recipe 讨价还价bargain 海报poster 奖金；额外
津贴bonus
精致的；想象fancy 目标；靶子target 呼吁；吸引力appeal 做出反应react 小包，小盒packet 个别地；本personally 敦促；冲动urge 文章，短文essay 使震惊；惊愕shock 烟草，烟叶tobacco
词汇拓展1.advertising n. 广告(业)→ advertisement n. 广告→ advertise v. 为…做广告→advertiser 刊登广告者
2.persuade vt. 说服，劝服→ persuasive adj. 有说服力的→persuasion 说服
3.fool n. 傻瓜vt.愚弄→ foolish adj. 愚蠢的→foolishness愚蠢；不明智
4.pleased adj.高兴的，愉快的→ please v使高兴→ pleasure n.愉快,快乐→pleasing令人高兴；讨人喜欢
5. innocent adj. 无罪的；无邪的→ innocence n无罪；纯真
6. benefit n. 利益；益处vt.对…有益→ beneficial adj.有益的；有利的
7. promote vt.使晋级；促进→ promotion n. 升级；促进
8. slave n. 奴隶→ slavery n.奴隶制度
9. intelligence n.智慧；智能→ intelligent adj.聪明的，有智力的
10. determine vt. 决心，决意→ determined adj.已下决心的→ determination n. 决意；确定
11. analysis n.分析，分解→ analyse/ze vt. 分析
12. poisonous adj.有毒的；有害的→ poison n. 毒(药) vt. 毒杀；毒害
13. consult vt. 请教；商议→ consultant n．顾问
及
使某人意识到…make_sb._aware_of_... 2.劝说某人做…persuade_sb._into_doing_sth. 3.费for_free
保护…免受… protect__...__from_... 5.旨在做… be_meant_to_do_sth. 6.
deal_with
7.欺骗某人做fool_sb._into_doing_sth.8.鼓励某人做encourage_sb._to_do_sth. 9. 受…的骗
表方fall_for 10.捉弄某人play_tricks_on_sb. 11.对…感到高兴 feel_pleased_with 12. 当谈及… when_it_comes_to
13.在某方面同意某人agree_with_sb._on_sth.14.厌倦做…be_tired_of_doing_st h.15面对
6. 建议；小费
7. 方面；层面
8.呼吁；吸引力
9. 做出反应 10.敦促；冲动
21. 说服，劝服→
22. 高兴的，愉快的→ 使高兴→pleasing .
23. 无罪的；无邪的→
24. 对…有益→
25 vt. 决心，决意→ adj.已下决心的→ n. 决意；确定
1. More and more producers like to a their new products on the Internet.
2. The only purpose of these advertisements is to p people to buy their poorly made product s.
3. The problem is what we should do if we are c when shopping online.
4. The pale face suggests that you have a serious illness. However, don’t worry. It can be c .
i .
6. We shall appreciate your (评论)on our price and thanks for you r reply in advance.
6. _______________advertisements, we must all use our intelligenc e and not be a slave to them!。