学术英语(人文社科类)Unit 2
学术英语综合第二单元 ppt课件

College English
Stakeholder VS Shareholder
▪ Shareholder Perspective ▪ Those who approach ethical decision making from
a shareholder perspective focus on making decisions that are in the owners' best interest. Decisions are guided by a need to maximize return on investment for the organization's shareholders. Individuals who approach ethics from this perspective feel that ethical business practices are ones that make the most money.
sell it.
自由企业制度,就是确保企业能够拥有在产权受法律保护的基础上所 享有的等一系列的制度安排。它包括产权制度、进入退出制度、公平竞 争制度、平等合约制度、平等交易制度以及平等获取信息服务制度等。
College English
Do you agree or not?
College English
Stakeholder VS Shareholder
▪ Stakeholder Perspective
▪ The phrase corporate social responsibility is often used in discussions of business ethics. The idea behind this concept is the belief that companies should consider the needs and interests of multiple stakeholder groups, not just those with a direct financial stake in the organization's profits and losses.
学术英语(社科)-Unit-2含答案

Unit 2
Economics
Text A
English language for academic purpose
Signpost language
cause and effect: clue words to indicate cause and effect:
because the reason lead to, result from is due to
Former President of the United States Journalist
Chief Executive Officer, Microsoft
Singer for the Rolling Stones
Unit 2
Economics
• Text A
–Critical reading and thinking – Difficult sentences – English language for
Unit 2
Economics
Text A
English language for academic purpose
Specialized vocabulary
elasticity
(__需_求__等_的_)__弹_性_
comparative advantage __比_较__优_势_____
consumer surplus __消__费_过_剩_________
→ Yet, although the models are not exactly the same as real bodies – actually just because they are not that realistic – they are useful to help people learn how the human body works.
学术英语综合第二单元

Balance profit and business ethics
Business Ethics
▪ Business ethics means written and unwritten codes of moral standards that are critical to the current activities and future aspirations of a business organization. They can differ from one company to another because of differences in cultural perspectives, operational structures and strategic orientations. The guiding framework of business ethics exists all levels of the organization. It is about having the wisdom to determine the difference between right actions and wrong decisions.
Para 2
▪ Free enterprise is still the best economic system for the country as a whole. Under the free enterprise framework, companies develop products and services that people want and that benefit society.
学术英语综合Unit2

Text A In-depth analysis
2. Discuss the features of the two versions of Adam Smith’s theory on the basis of Task 1/Critical reading and thinking/Text A.
Unit 2
Business Ethics
Text A In-depth analysis
1. Contribute as much as possible what you know about the following.
• economic system • free enterprise
Unit 2
Adam Smith’s theory vs. modified version of Adam Smith’s theory; pros and cons of social responsibility; economic model vs. socioeconomic model ,etc.)
Profit maximization is the right stockholders.
goal for a business.
Unit 2
Business EthicsLeabharlann Unit Contents
Unit objectives Text A Text B Text C Academic language and discourse Listening Speaking Writing
Unit 2
Business Ethics
formal and informal English and acquire some formal expressions
学术英语综合第二单元

Do you agree or not?
▪ Profit maximization is the right goal for a business---- Adam Smith
2016年3·15晚会:共筑消费新生态
▪ 【曝光】“饿了么”惊现黑心作坊 看完你还会饿 么?
▪ 【曝光】制造用废钢料 这样的假牙你敢戴吗? ▪ 【权威发布】跨境电商进口儿童用品超三成不合
Corporate Social Responsibility
▪ Definitions ▪ Corporate social responsibility (CSR) is
about how companies manage the business processes to produce an overall positive impact on society ▪ Corporate social responsibility (CSR) refers to a business practice that involves participating in activities that benefit sness Decisions
▪ Companies and people who behave in a socially responsible manner are much more likely to enjoy ultimate success than those whose actions are motivated solely by profits. Knowing the difference between right and wrong and choosing what is right is the foundation for ethical decision making. In many cases, doing the right thing often leads to the greatest financial, social, and personal rewards in the long run.
学术英语 Unit 2 课文翻译

《业务营销化》1 问街上一般的人什么是营销时,他们会告诉你那大概就是“卖东西的”。
这从根本上说是正确的,但营销不是简单的销售行为,而是怎样做成的销售。
我们都被全天候不间断营销所围绕,而我们每一个人都已经以我们自己的方式成了一名营销人。
2 专家是怎么定义营销的呢根据美国市场营销协会,市场营销是一种组织职能,是为组织自身及利益相关者(stakeholders n. 利益相关者;股东)而创造、传播、传递客户价值,管理客户关系的一系列过程。
3 根据世界市场营销协会对营销的定义,“核心的经营理念是指导通过交换来识别和满足个人和组织需要的过程,从而为各方创造出众的价值。
”4 最后,英国特许营销学会说,“营销是有利地识别,预测,和满足顾客需求的管理过程”。
5 如果我们只是看这三个定义的共性,我们可以看出,营销本质上(in essence)是:a)发现和给顾客他们所想要的和需要的东西, b)通过做这些来获利。
4Ps或5Ps营销策略6 密歇根州立大学(Michigan State University)的杰罗姆·麦卡锡(Jerome McCarthy)教授在20世纪50年代写了一本书并且定义了4Ps营销策略,包括产品、渠道、价格和促销。
这本书为这个星球上最古老的专业提供了一个清晰的结构,而这个结构成为市场营销的定义。
7 为了更好地理解营销,你应该有你自己对术语的定义。
例如,我认为营销是对产品的价格、分配、促销以及人员进行控制,满足顾客以获得利益。
控制是个充满感情的词语,尤其在我们谈及控制人的时候。
无论怎样,控制是很重要的,因为作为一名营销人员,我要控制市场营销的每一个工具并且操纵它们来使市场的影响力达到最大化。
8 作为一名营销经理,我控制一个产品的形象、味道和触感。
我控制我的产品应该要价多少。
我在促销工具中操纵工具,希望吸引(enticing)消费者购买我的产品。
下面便是被麦卡锡强调的4Ps营销策略。
此外,我们加入了第五个P:人。
学术英语unit 2译文
第二单元Passage A圣诞节圣诞节是庆祝耶稣基督诞生的基督教节日。
圣诞节的名称源于古英语“基督的弥撒”,目前的拼法大约是从16世纪起开始使用的。
几乎所有的基督教会都在12月25日庆祝耶稣基督的诞生。
这一日期在西方直到大约4世纪中期才被确定下来,而在东方的确立则又迟了大约1个世纪。
几乎从一开始,大多数基督徒就已经把圣诞节看作了圣日和假期。
由于基督的诞生为世间带来了新的欢乐气息,从耶稣基督诞生的第一个故事的出现开始,人们就以文字、艺术、歌曲、舞蹈以及戏剧等多种形式不断为圣诞节增添变化,人们甚至还创造了具有特别象征意义的节日食品。
几个世纪以来,随着各地习俗的融入,今天的圣诞节已成为世界上最大的民间节日。
为了适应圣诞节的需要,英国人对许多老的民间节日进行了调整。
中世纪英国的圣诞节充满了乐趣、洋溢着欢乐的气氛,盛大的宴会也在此时举行。
为了纪念一年中最短的一天——冬至,古斯堪的纳维亚人在这一天将巨大的篝火点燃,英国习俗燃烧圣诞柴就衍生于此。
在圣诞期间使用常绿植物的想法则是来源于基督教之前的北欧人的信仰。
凯尔特和日耳曼人的部落在冬至节到来时向常绿植物表达敬意,因为他们认为这些植物象征永恒的生命。
常绿的冬青树作为太阳回归的吉兆受到崇拜,也有人说基督的荆棘冠冕(被钉死在十字架上时所戴)是由冬青树制成的。
传说中冬青树结的浆果曾是白色的,但当冬青树做成的荆棘冠冕压在耶稣的额头上时,滴滴鲜血将浆果染成了鲜红色。
因此,有人认为圣诞花环起源于这个传说。
其它的一些著名的圣诞习俗来自于不同的国家。
关于圣诞树的起源有多种说法。
受到普遍认可的说法是马丁·路德在德国开启了这一习俗。
据说平安夜里的常青树、群星闪烁的天空给马丁·路德留下了深刻的印象,于是他将一颗用燃烧的蜡烛点缀的类似的树木放在了自己家中。
有些学者认为,对于非基督教徒而言常青树是生命的象征,常青树成为了救世主的象征,于是也就成为了他出生庆典的组成部分。
学术英语 综合 Unit 2 PPT
Unit 2
Business Ethics
Text B Overview
Argumentative assignments may also require empirical research where the author collects data through interviews, surveys, observations, or experiments. Detailed research allows the author to learn about the topic and to understand different points of view regarding the topic so that they may choose a position and support it with the evidence collected during research. Regardless of the amount or type of research involved, argumentative essays must establish a clear thesis and follow sound reasoning.
Unit 2
Business Ethics
Text B Overview
1. What is an argumentative essay?
An argumentative essay is a genre of writing whose function is to show that the author’s assertion about some phenomenon or phenomena is correct or more truthful than others’. It requires the author to investigate a topic; collect, generate, and evaluate evidence; and establish a position on the topic in a concise manner. Argumentative essay assignments generally call for extensive research of literature or previously published material.
学术英语第二单元课件-Unit 2 Work and Leisure
Unit 2 Work and Leisure
Market Leader Elementary, Book 1
Market Leader
Overview
Starting up Vocabulary Video Listening Reading Language Focus Skills Case study
Writing
Teaching Plan
This teaching of this unit will go through four lessons. Each lesson(excluding case studies) is about 45 minutes. This does not include administration and time spent dealing with homework. The teaching plan is as followed:
Teaching Plan
Class work (course work)
Starting up Vocabulary 1: Days, months, dates Reading: Describing Your routine Language focus 1: Present simple Vocabulary 2: Leisure activities Listening: Working and relaxing
Lesson 1
Lesson 2
Lesson 3
Language focus 2: Adverbs and expressions of frequency Skills: Talking about work and leisure
学术英语读写教程下册unit2
学术英语读写教程下册unit2 Unit 2 of the Academic English Reading and Writing Tutorial focuses on the topic of culture and identity. This unit introduces students to the concept of culture, its impact on individual and collective identity, and how these concepts are explored and analyzed through academic texts. The unit also provides students with strategies for effective reading and writing practices.To start, the unit begins by offering an overview of what culture is and why it is important. Students are encouraged to think critically about the definition of culture and its different dimensions, including beliefs, customs, values, and artifacts. The unit emphasizes the significance of understanding cultural diversity and its role in shaping individuals and societies.Next, students are guided through various academic texts that delve into different aspects of culture and identity. These texts range from scholarly articles and case studies to personal narratives and cultural analyses. Each reading is accompanied by comprehension questions and critical thinking exercises, encouraging students to engage with the materials and develop their analytical skills.In addition to reading, the unit also focuses on developing students' writing skills. Students are introduced to the structure and components of an academic essay, including the introduction, body paragraphs, and conclusion. They are taught how to effectively organize their ideas and support their arguments with evidence from the texts.Furthermore, the unit emphasizes the importance of critical thinking and academic integrity. Students are encouraged to evaluate the credibility and reliability of sources, and to properly cite and reference any information they use in their own writing. This promotes academic integrity and helps students develop their research skills.Throughout the unit, students are provided with exercises and activities that help reinforce the concepts and skills they have learned. These activities include group discussions, brainstorming sessions, and peer editing exercises. The unit also includes a variety of vocabulary-building exercises, helping students expand their academic vocabulary related to culture and identity.Overall, Unit 2 of the Academic English Reading and Writing Tutorial offers students a comprehensive understanding of culture and identity and equips them with essential reading and writing strategies. By engaging with a variety of academic texts, students are able to develop their critical thinking skills, expand their academic vocabulary, and strengthen their ability to communicate their ideas effectively in writing.。
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Unit 2
Suggested answers Text A Critical reading and thinking Answer the following questions.
Economics
5 What kind of obstacles do economists face when they use theory and observation like other scientists?
Unit 2
Text A
Suggested answers
Economics
Language building-up
Task 1 Specialized vocabulary 2
Complete the following sentences with the correct form of the terms in the box.
7 For what reason do economists make assumptions? Because assumptions can simplify the complex world and make it easier to understand. 8 What do economic models consist of? They consist of diagrams and equations. 9 What do all models in physics, biology, and economics share in common? They simplify reality to improve our understanding of it.
Text A
Suggested answers
Economics
Critical reading and thinking
Answer the following questions. 1 What kind of rhetoric device does the author use in the first two paragraphs? Analogy. 2 What is the topic sentence of Paragraph 3? Economists try to address their subject with a scientist’s objectivity. 3 Why does the author quote Albert Einstein? To support his idea about the essence of science. 4 Why is Newton’s theory still taught in undergraduate physics courses around the world? Because Newton’s theory is so successful at explaining observation.
Unit 2
Text A
Suggested answers
Economics
Language building-up
Task 1 Signpost language Complete the following sentences with the correct form of the words and expressions in the above box. There may be more than one correct answer. 5 Most computer users have never received any formal keyboard Consequently their keyboard skills are inefficient. training. ______________ Therefore two 6 Jewish weddings are both religious and civil. __________ official applications for marriage are necessary. 7 ___________ The cause of last week’s blackouts was a large power plant suddenly going offline in Northern California. 8 Between 1990 and 1992, there were more than 1,000 led to job losses. mergers in that industry — all of which ________
The economist works as scientist a(n) _________ Using scientific methods, such as: make observations, devise theories, collect data, and analyze them.
comparative advantage deadweight loss monetary policy consumer surplus high inflation supply and dy cause buyers 1 Taxes have deadweight _______________ to consume less and sellers to produce less. supply and demand of allow you to analyze 2 The tools ___________________ many of the most important events and policies that shape the economy. Consumer surplus is a good measure of 3 ____________________ economic well-being if policymakers want to respect the preferences of buyers.
Unit 2
Text A
Suggested answers
Economics
Language building-up
Task 1 Signpost language Complete the following sentences with the correct form of the words and expressions in the above box. There may be more than one correct answer. resulted from his experience in the Vietnam War. 1 Karlin’s novels ____________ resulted in the 2 Months of secret talks with the rebels finally __________ release of the hostages. 3 Animals have died _________________ as a consequence of coming into contact with this chemical. The reason we didn’t consider her for the job was that 4 _____________ she didn’t have enough experience.
comparative advantage deadweight loss monetary policy consumer surplus high inflation supply and demand
4 In the 1970s, when the world experienced a relatively _____________, high inflation opinion polls often placed inflation as the most important issue facing the nation. 5 It is the role of a central bank — an institution designed to oversee the banking system, to carry out monetary policy _________________, and regulate the quantity of money in the economy.
Text A
Unit 2
Economics Suggested answers
Critical reading and thinking
The tree diagram below shows how the author illustrates his points. Fill in the blanks according to the text.. Thinking like an economist
Building simplified models _________ to examine various economic issues.
Using different assumptions _____________ to answer different questions.
Unit 2
2
Economist
Just as you cannot become a mathematician, psychologist, or lawyer overnight, learning to think like an economist will take time. However, what is the economist’s way of thinking? What does it mean to think like an economist? By learning this unit, you will find the answers.