高级综合商务英语1-Unit-10-career-planning-彭青龙
高级综合商务英语彭青龙UnitCreativityandInnovation
Creativity and Innovation
1. Lead-in 2. Text A: The Postmodern Craving for
Creativity 3. Text B: Design Thinking
Lead-in Discussion
1）What’s the difference between Creativity and Innovation? Read the next two slides for some clues.
Lead-in Discussion
3) What’s the meaning of “think outside the box”?
In a poll, “think outside the box” has been voted Britain’s most despised business jargon. What do you think is the possible reason?
For example, ipad has attracted billions of loyal customers with its cutting-edge, user-centered design. Thanks to its creative prowess, Apple’s ipad is now a 7 billion dollar business around the world.
Part I
Notes
Radiator Springs
Radiator Springs was once a popular rest area. However, in the early 1960’s, Interstate 40 built nearby greatly decreased traffic.
高级综合商务英语 彭青龙 Unit Information Technology
Part I
Words and Expressions
Para. 1-3
Para. 4-12
Para. 13-16 A brief recall of Steve’s early life and his ups and
Para. 17-28 A discussion of the reasons that make Steve Jobs
and the Apple a daunting success for rivals to compete.
An exploration of the art of Steve Jobs to turn technology into elegant consuming products and the success Apple is enjoying now. downs before returning to Apple in 1997.
Unit Four
Information Technology
1. Lead-in 2. Text A: Silicon Valley Visionary Who Put Apple on Top 3. Text B: Nokia at the Crossroads: Blazing Platforms
Part I
Sentence Interpretation
…both Mr. Jobs’ career and Apple,…were widely considered washed up, their relevance to the future of technology written off both in Silicon Valley and on Wall street. (Line 4, Para. 2)
综合商务英语第一册unit 10
Unit 10Travel and TourismTourism is an activity which cuts across conventional sectors in the economy. It requires in uts of an economic , social, cultural an environmental natural. In this sense it is often described as being multi-faced. The problem in describing tourism as an “industry” is that it does not have the usual formal production function ,nor does it have an output which can physically be measured ,unlike agricultural (tons of wheat ) of beverages ( litres of whisky ). There is no common structure which is representative of the industry in every country. In France an Italy, for example, restaurants and shopping facilities are major attractions for tourists;in Russia they are not .Even the core components of the tourism industry, such as accommodation and transport, can vary between countries. In the UK many tourists use bed and breakfast accommodation in private houses; in Thailand such facilities ate not available .In the transport sector, levels of car ownership and developed road networks cause many tourists to use their cars or buses in Western Europe and the USA . In India and Indonesia, most tourists travel by air . It is some of these problems of definition that have caused many writers to refer to the tourist sector rather than the tourist industry . Sometimes the terms are used interchangeably, as they are used here.However, there are a number of features associating with tourism which are quite explicit .For example, tourism implies that a person undertakes a journey : the journey may be for less than a day (day tripper/visitor); or it may be a journey within a national boundary, therefore constituting a domestic tourist trip; or it might be a journey which crosses an international boundary ,therefore being classified as an international tourism trip .However, it is not only the nature of the journey that very broadly should be for leisure or business . In looking at the development of tourism historically, most attention has been given to the concept of international tourism, i.e. journeys across international boundaries.The problem of definition is a serious and continuing difficulty for analysis of tourism .In particular the amorphous nature of the tourism industry has made it difficult to evaluate its impact on the economy relative to other sectors in the economy .Techniques have been developed to facilitate measurement of impact but there is no universally accepted definition of what constitutes the tourism industry . Most academic writers tend to craft their definition to suit their specific purposes. Here the definition given by Burkart and Medlik (1981) is accepted: the phenomenon arising from temporary visits(or stays away from home) outside the normal place of residence for any reason other than furthering an occupation remunerated from within the place visited.Although the components of the tourism industry will differ between countries, there are certain subsectors which are clearly identified as being components of tourism activity , such as the accommodation sector which would include not only formal accommodation, hotel guest houses, etc.,but also camping sites ,rooms in private houses and bed and breakfast type arrangements. Travel agents and touroperators are recognized as comprising another distinct subsector. Transport-airlines, shipping, rail and cat hire, cars and coaches—will also be seem as being important inputs to the tourism sector . In some countries,shopping and production of handicrafts is another associated activity of tourism.If we use 1945 as being the year when the development of the major growth in the tourism industry began , we can make some general observations relating to the changes which one can discern in the tourism industry.Before the 1950s ,tourism was very much an industry which was fragmented; hotels, transport operators ,travel agents , tour operators all tended to work independently of each other. Hotels were largely in the business of selling bed nights. Airlines and railways were in the business of selling seats. Travel agents , of course , were selling travel and holidays . But in each case they tended to operate very much as individual businesses. From the mid-1950s onwards , particularly in the UK, the growth of tour operators began to change the mature of the industry from essentially individual business activities to more integrated activities. Hotels, for example, were beginning to see customers as wanting a range of services rather than simple buying accommodation. So hotels began to develop shopping arcades and later to offer secretarial centres to try to increase the spending of guests within the hotel complex. Transport services as being integral to a much wider need. Airlines offered insurance and accommodation booking travel services including holiday arrangements, medical services, car hire, etc.What we have seem since the 1950s is the emergence of a holiday and travel industry which is offering more integrated services. This is particularly noticeable with the forward and backward integration of some of the very large tour operators. To some extent this was determined by the nature of demand. In other cases it was a business opportunity to integrate demand and provide a service at a much more competitive price and to maintain and increase market share. By 1990the structure of the tourism industry ,certainly in the UK and Europe , was influenced by the growth of some very large companies. In the USA, American anti-trust laws discouraged, if not prohibited, the development of large integrated companies. The American experience in tour operation has been very different from that within Europe, particularly compared with the UK.As the structure of service provision changed, so did the nature of holiday taking. Up until 1946, i.e. the period between the world wars, much of international travel was for the privileged, wealthy and elite groups in society. From 1950 onwards a combination of factors, for example, increase in leisure time availability, increase in paid holidays, development of package tours, development in air transport—all combined to provide a much wider potential holiday-taking market. This market was different in terms of socioeconomic groups from the pre-1950 era.The changing nature of holiday was reflected in the social groups taking holidays, and in the distances which people were prepared to travel to holiday destinations. One of the major demand changes was the increased availability of leisure for a wider group in society. Rising real incomes, paid holidays and growing propensity to demand foreign holidays, or a combination of these, were important and continuingfactors stimulating international tourism demand. These factors were not simple economic determinants but also social ones. As the world recovered from the Second World War there was growing evidence to indicate that people were spending more time on leisure activities and on travel. These tendencies were reflected in the protection that many people gave to holiday expenditures, these expenditures being the last to be surrendered in the face of income changes.We can conclude that , especially since 1945, tourism has developed into a significant international industry. As it has developed it has also become more specialized, with vertical and horizontal company amalgamations creating different scales of operation in various market segments. The growth in international airlines of operation in various market segments. The growth in international airlines, advances in information technology and the growth flexibility in inclusive tour arrangements have all contributed to the present structure and characteristics of the tourism industry.。
《高级综合商务英语1》参考答案
高级商务英语系列教材总主编：叶兴国王光林高级综合商务英语1主编：彭青龙（习题答案）外语教学与研究出版社Unit 1 GlobalizationLead-in1. Quiz1) B 2) C 3) D 4) A 5) A2. A Mini CaseSuggested answers:●As Zara continues to expand, it might have to open other distribution centers onother continents. Language, culture, and work relations may vary significantly from the closely-managed operation currently in place in Spain. The company may run into more specific challenges in accommodating customers‘requirements due to a lack of cultural sensitivity. Zara‘s expansion globally may pose the challenge of moving from a more centralized management style to a more global style.●Lorena needs to ensure that she has a truly international team in place withmembers from both multilingual and multicultural background; draw up a plan on how global logistics will support global expansion; start a succession plan and train new logistics managers who could be ready to take on overseas responsibilities; and encourage store managers to include suggestions on cultural specifics which may help in making the final product and brand expansion successful.Text AI.Reading Comprehension1.Determine whether the following statements are true or false. Write a T fortrue, an F for false, and an NG for not given.1) T 2) F 3) T 4) F 5) F 6) T 7) T 8) F 9) T 10) NG2.Essay Questions1)The modern multinational companies have had passed through three phases. Firstcame the 19th-century ―international model‖, with firms based in their home country and selling goods through overseas sales offices. This was followed by the classic multinational firm in which the parent company created smaller versions of itself in countries around the world. And now it has been replaced by a single integrated global entity in which the firm will move people and jobs anywhere in the world, based on the right cost, the right skills and the right business environment.2)The big attractions from emerging markets are low-cost labor, highly skilledpersonnel, and a chance to cooperate with the government as a potential customer.3)They are lacking the management talents who can practice and support businessoperating models that will allow them to generate profitable growth in more mature markets over the long term.4)The single biggest challenge facing Western multinationals is the lack ofemerging-market experience in their senior ranks. Moreover, multinationals have great trouble retaining the managers they do have in emerging markets.―Well-trained, good, honest people are scarce in emerging markets. Multinationals are better at training these people than emerging-market companies, which prefer to poach them once they are trained.‖II.Blank-filling: Complete the following sentences with the words given in the box. Change the form when necessary.1) cutting-edge 2) commoditized 3) aggressive 4) forge 5) benchmark 6) blueprint 7) expatriates 8) deploy 9) ferocious 10) substantial III.Paraphrasing1.Rewriting: Rewrite the underlined part of each sentence in your own words.1) ―In the 97 years of the company‘s history, never had a particular kind of product or merchandise been managed outside the U.S.,‖he says excitedly, noting that ―Latin America now reports to Shanghai.‖2) But the assault on its services business led by a trio of Indian outsourcing upstarts, Tata Consulting Services, Infosys and Wipro, posed a big threat to the field that might be the main sources of growth for the company as expected by Mr. Palmisano.3) In many emerging markets the most attractive potential customer is the government, because of the government‘s urgent needs to improve the infrastructure facilities in a wide range, from the mobile telephone networks to roads, airports and ports, energy and water supply.4) A 2007 study of China‘s top 200 publicly traded companies found that it is still difficult even for the leading companies in China to compete with those global giants.5) American multinationals now have a ―ferocious interest in attracting non-Americans to the board‖, but they can find only a few qualified executives from the European countries, not to mention those from emerging markets.2. Sentence Transformation: Complete the following sentences based on the structures given.1) Because of the fact that hot labor markets in emerging markets are causing extremely high turnover rates, every big multinational is aiming to win the ―war for talent‖ and taking it as one of the most urgent issues.2) It is believed that as a big multinational company it enjoys advantages in recruiting and retaining talented managers than the local competitors.3) Despite the growth of their revenue which increased on the back of China‘s continued economic growth, they could only create half of the value of their global competitors.4) No longer the ―young bucks or retirement-posing types‖as they used to be,nowadays the expatriate managers appointed by multinationals to work in emerging markets are generally of a much higher quality.5) Compared with those old multinationals, the firms in emerging markets are typically lacking the depth of management talent, though the founders are often impressive.IV.Translation1.Sentence Translation1) 这一雄心勃勃的策略是对来自新兴市场的激烈竞争做出的回应。
高级综合商务英语1彭青龙Unit1Globalization专题培训课件
Part I Questions about Part I
Q1. What is the main idea of part one (Para. 13)?
In part one, the author talks about the history of development of multinational companies and then introduces their latest movement, which is to expand rapidly, especially in those emerging markets.
Lead-in
• Globalization brings trade cபைடு நூலகம்nflicts.
Lead-in
Cultural Identity
• With different cultures around the world beginning to interact, our cultural identity is changed gradually through globalization.
Outsourcing, while it provides jobs to a population in one country, takes away those jobs from another country, leaving many persons without opportunities.
1. Lead-in 2. Text A: The Empire Strikes Back 3. Text B: Disney Theme Park
A Normal Day
• Maybe your coat could have very well been made with Chinese cotton sewed by Thai hands, shipped across the Pacific on a French freighter crewed by Spaniards to Shanghai harbor. This international exchange is becoming increasingly popular.
高级综合商务英语1 彭青龙 Unit 1 Globalization
Part I Questions about Part I
Q 2. When people talking about emerging market, what are the countries or regions that they are referring to? (Para. 1)
Emerging markets are nations with social or business activity in the process of rapid growth and industrialization. The seven largest emerging and developing economies are the BRIC countries (, Brazil, Russia, India and China), as well as Mexico, Indonesia, and Turkey.
• Global competition encourages creativity and innovation and keeps prices for commodities/services in check.
Keep ..in check 使..受抑制、约束
Lead-in
• Globalization changes our employment.
• Mobile phones have surpassed their original use.
------Steve ·Jobs
(February 24, 1955 – October 5, 2011)
Lon changes our ways of thinking.
Outsourcing, while it provides jobs to a population in one country, takes away those jobs from another country, leaving many persons without opportunities.
高级综合商务英语1 Unit 9 internet 彭青龙
• http://www.tru.ca/cpj/ess ay.html
• Do you agree to the
author’s opinions in
this article? Why or
why not?
13
14
Structural Analysis
Para.
Main Topics
Para.1-17 Google’s history of development, the
• Size of data base
• Freshness of information
• Completeness of text
• Type of documents offered
• Speed and consistency
• Effective display of key words
Any other factors?
Functions email
Advantages
Disadvantages
searching
blogging advertising shopping
12
Lead-in Million Dollar Homepage
• Click the website to get more information about Internet and our life
new challenges it is now confronted
with and the internal problems it has.
Para. 18- New businesses Google is developing
27
and the innovations the company is
高级综合商务英语1 彭青龙 Unit 2 Film Industry
Part II
Questions about Part II
Q3. What are the differences between the modern blockbuster franchises such as Harry Potter series and the 1990s blockbuster-films? (Para. 10-12)
Part I
Sentence Interpretation
Potter must confront this menace in between worrying about sport, homework and girls. (Line 7, Para. 2) Apart from the usual things such as sport, homework and girls, which every ordinary schoolboy would have to deal with, Harry Potter also have to face the threat of Voldemort.
Structural Analysis
Para.
Para. 1-2 Para. 3-16
Main Topics An general introduction of the Harry Potter series.
Para. 17
A detailed illustration of how this book series transformed several companies involved and eventually created a global mass-media franchise. The success of Harry Potter is difficult to surpass.
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Lead-in Hints
A person with a personality not suited to the job will perform far worse than a well-suited person. Put an introvert in a job that requires constant communication, and you might be looking at someone that performs poorly on a day-to-day basis. Other fields, such as creative and design fields, need to be occupied by people with an aptitude for inventiveness. Mismatches can produce poor job performance and ultimately lead to alternative career choices.
2. What traits should a person have to be a successful business man?
3. What is your ideal career? And what preparations have you made for it?
Lead-in Discussion
Type
Realistic Investigative
Social Conventional
Personality
Shy, Stable, Practical Analytical, Independent Sociable, Cooperative
Practical, Efficient
Occupations
Discuss with your partner what personalities or skills are needed for each of the following jobs?
• Educator • Sales people • PR • HR • Politician • Artists
Unit 10
Career Planning
1. Lead-in 2. Text A: How to Change the World 3. Text B: How Will You Measure Your Life?
Lead-in Discussion
1. How do you think is one’s personality related to his career?
Lead-in Discussion
Study the following personality models and then discuss with your partner about your personalities and the types of jobs you each may fit.
Lead-in Hints
Success isn’t always about matching a job to a personality; it can also result from the personality opening up more opportunities in the work force -- often through effective networking. Extroverts tend to have a much larger network than introverts, affecting the number of external connections they have to the work force. This will place them at a distinct advantage if it means they wind up with more occupational choices.
Mechanic, Farmer, Assembly-Line Worker
Biologist, Economist, Mathematician
Social Worker, Teacher, Counselor
Accountant, Manager Bank Teller
Enterprising
Ambitious, Energetic
The “Big-Five” Personality Model
Extroversion Agreeableness Conscientiousness Emotional Stability
Prentice Hall, 2001
Chapter 8
Openness
Holland’s Personality-Job Fit Theory
Some employment opportunities require applicants to take exams, often including personality tests. This places the personality as a key determinant of whether a person does or does not get a position. If someone is rejected for a position because of a personality mismatch, it becomes more likely that the next occupational choice will lean toward a different field.
Lawyer, Salesperson
Artistic
Imaginative, Idealistic
Painter, Writer, Musician
Prentice Hall, 2001
Chapter 8
8
Lead-in Hints
1. How does personality affect career?