高级综合商务英语1 彭青龙 Unit 5 Creativity and Innovation
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高级综合商务英语彭青龙UnitCreativityandInnovation
Unit Five
Creativity and Innovation
1. Lead-in 2. Text A: The Postmodern Craving for
Creativity 3. Text B: Design Thinking
Lead-in Discussion
1）What’s the difference between Creativity and Innovation? Read the next two slides for some clues.
Lead-in Discussion
3) What’s the meaning of “think outside the box”?
In a poll, “think outside the box” has been voted Britain’s most despised business jargon. What do you think is the possible reason?
For example, ipad has attracted billions of loyal customers with its cutting-edge, user-centered design. Thanks to its creative prowess, Apple’s ipad is now a 7 billion dollar business around the world.
Part I
Notes
Radiator Springs
Radiator Springs was once a popular rest area. However, in the early 1960’s, Interstate 40 built nearby greatly decreased traffic.
Creativity and Innovation
1. Lead-in 2. Text A: The Postmodern Craving for
Creativity 3. Text B: Design Thinking
Lead-in Discussion
1）What’s the difference between Creativity and Innovation? Read the next two slides for some clues.
Lead-in Discussion
3) What’s the meaning of “think outside the box”?
In a poll, “think outside the box” has been voted Britain’s most despised business jargon. What do you think is the possible reason?
For example, ipad has attracted billions of loyal customers with its cutting-edge, user-centered design. Thanks to its creative prowess, Apple’s ipad is now a 7 billion dollar business around the world.
Part I
Notes
Radiator Springs
Radiator Springs was once a popular rest area. However, in the early 1960’s, Interstate 40 built nearby greatly decreased traffic.
高级综合商务英语1-Unit-7-Mass-customization-彭青龙
Structural Analysis
Para. Para. 1-4
Main Topics
BMW’s mass customization used as a marketing device and an effective means of injecting flexibility into BMW.
高级综合商务英语1-Unit-7-Masscustomization-彭青龙
1. Lead-in 2. Text A: BMW Drives Germany 3. Text B: How Mass Customization Is
Changing Our World
Case Study
❖MyMuesli, the manufacturer of cereal food, enables the users to customize a food product through online interaction.
Part I Notes
❖Fine art something requiring highly developed techniques and skills
Part II Questions about Part II
❖What’s the main idea of Part II (Para. 5-8)? ❖BMW is in some ways symbolic of German
❖Q1. What is “customization”? Do you like MyMuesli’s customizing its cereal food? Why or why not?
❖However, the company neglected robust processes of mass customization. Whenever a report on customers’ favor was published, the manufacturing capacity was insufficient. For lack of human labor mixing muesli from about 65 different categories of options by hand, the company had to turn down prospective customers by setting a daily order limit.
商务英语综合教程第一册Unit 5 Business Speech
Unit 5
Business Speech
HOW TO MAKE AN EFFECTIVE SPEECH
1.Narrow your speech topic
Identify what you want to say, and how you would like to say it. Do this by brainstorming every point you could possibly make.
8. Don't make a speech on a topic that you are not prepared to answer questions on. Your audience will know.
9. Open with a joke only when it is appropriate, and use a tasteful joke
"Ummm..." is an example of an audible pause. When you feel the pause coming on, take a breath instead.
4. Make eye contact with your audience
Glance at the people in the back of the room as well as the front. Hold the glance for no more than five seconds.
making. 4. Use controlled breathing to calm nerves. Inhale, pause, exhale. 5. Right before your speech, clench your fists as tight as you can and
Business Speech
HOW TO MAKE AN EFFECTIVE SPEECH
1.Narrow your speech topic
Identify what you want to say, and how you would like to say it. Do this by brainstorming every point you could possibly make.
8. Don't make a speech on a topic that you are not prepared to answer questions on. Your audience will know.
9. Open with a joke only when it is appropriate, and use a tasteful joke
"Ummm..." is an example of an audible pause. When you feel the pause coming on, take a breath instead.
4. Make eye contact with your audience
Glance at the people in the back of the room as well as the front. Hold the glance for no more than five seconds.
making. 4. Use controlled breathing to calm nerves. Inhale, pause, exhale. 5. Right before your speech, clench your fists as tight as you can and
高级综合商务英语1 彭青龙 Unit 5 Creativity and Innovation
Part I Questions about Part I
Q3. What’s the function of Para. 2?
Para. 2 shows how people engaged in industrial activities perceived creativity, art and culture differently 200 years ago, that is, they were perceived as unproductive and unprofitable recreations.
a. The Apple Newton personal digital assistant promised but failed to recognize handwriting.
b. Unilever and P&G have introduced “power” washing powders to remove stains but which damaged fabrics.
Lead-in Discussion
2. Breakthrough products fail to satisfy customer needs and meet customer expectations.
A recent survey found that of hundreds of new food and beverage products introduced in the last few years in the US, 90% had failed (and were withdrawn from supermarkets within 3 months of launch).
Unit5商务英语综合教程第五单元PPT课件
Activation
① Theme of the unit ② Can you identify the types of the
following movies?
Activation
The theme of this unit is the role of entertainment industry in general and filmmaking in particular.
In a good drama film, the audience are able to experience what other characters are feeling and identify with someone. e.g. Little Women, Becoming Jane Austen.
Essential element: Heroism a resourceful character struggling against incredible odds, e.g. life-threatening situations, or an evil villain, with victory achieved at the end after difficult physical efforts and violence. Story and character development are generally secondary to explosions, fist fights, gunplay and car chase.
1. What are the other types of movie? Can you name their characteristics?
高级综合商务英语1Unit9internet彭青龙精品PPT课件
new challenges it is now confronted
with and the internal problems it has.
Para. 18- New businesses Google is developing
Functions Advantages
Disadvantages
searching
blogging advertising shopping
12
Lead-in Million Dollar Homepage
• Click the website to get more information about Internet and our life
5
Lead-in Discussion 1---reference
2. For the second question, students may give their own answers but need to justify them. A good search engine should pay attention to the following factors:
• Size of data base • Freshness of information • Completeness of text • Type of documents offered • Speed and consistency • Effective display of key words Any other factors?
Unit Nine
Internet and Our Life
1
1. Lead-in 2.Text A: Internet and Our Life 3.Text B: Has the Internet Brought us
高级综合商务英语1彭青龙Unit1Globalization专题培训课件
Part I Questions about Part I
Q1. What is the main idea of part one (Para. 13)?
In part one, the author talks about the history of development of multinational companies and then introduces their latest movement, which is to expand rapidly, especially in those emerging markets.
Lead-in
• Globalization brings trade cபைடு நூலகம்nflicts.
Lead-in
Cultural Identity
• With different cultures around the world beginning to interact, our cultural identity is changed gradually through globalization.
Outsourcing, while it provides jobs to a population in one country, takes away those jobs from another country, leaving many persons without opportunities.
1. Lead-in 2. Text A: The Empire Strikes Back 3. Text B: Disney Theme Park
A Normal Day
• Maybe your coat could have very well been made with Chinese cotton sewed by Thai hands, shipped across the Pacific on a French freighter crewed by Spaniards to Shanghai harbor. This international exchange is becoming increasingly popular.
高级综合商务英语1 彭青龙 Unit 4 Information Technology
Part II
Sentence Interpretation
A rebuttal of Francis Scott Fitzgerald’s much-quoted aphorism that there are no second acts in American life does not come more decisively than this. (Line 1, Para. 6)
Part I
Words and Expressions
whip up (Line 2, Para 3) deliberately cause and encourage people to feel a certain emotion 煽动, 激起 example:
• …to whip up enthusiasm • He accused politicians of whipping up anti-foreign sentiments in order to win right-wing votes.
Lead-in
• Are you using a smart phone, such as the iPhone or the Samsung Galaxy? • What applications do you use most often?
• Do you think the using of smart phone has changed your life style?
Part II
Sentence Interpretation
…, his formative role in popularizing the personal computer, and Apple’s initial pubic offering on Wall Street … made him the tech industry’s first rock star. (Line 4, Para. 6)
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Lead-in Innovative Inventions
Selfperfuming business suit
Alarm clock that runs away from you
PawSense
Lead-in Innovative Inventio
For example, ipad has attracted billions of loyal customers with its cutting-edge, user-centered design. Thanks to its creative prowess, Apple’s ipad is now a 7 billion dollar business around the world.
Lead-in Discussion
2. Breakthrough products fail to satisfy customer needs and meet customer expectations.
A recent survey found that of hundreds of new food and beverage products introduced in the last few years in the US, 90% had failed (and were withdrawn from supermarkets within 3 months of launch).
Part I Questions about Part I
Q2. Why does the author mention Cars at the beginning of the text?
Read the Notes about Pixar and Radiator Springs.
Part I
Part I
Notes
Radiator Springs
Radiator Springs was once a popular rest area. However, in the early 1960’s, Interstate 40 built nearby greatly decreased traffic.
Libraries offer lots of diversions, learning and comfort for young minds.
Part I Words and Expressions
paradigm (Para. 4) n. an example serving as pattern or model synonyms: standard, paragon example:
Part I Words and Expressions
diversion (Para. 2) n. something that distracts the mind and relaxes or entertains synonyms: recreation, entertainment example:
Lead-in Discussion
★ What is innovation?
Lead-in Discussion
2) How can breakthrough products avoid failure?
• Many managers want their organizations to develop breakthrough products and ask their R&D departments to come up with the equivalent of the iPod or iPhone.
There is growing recognition that creativity which used to be considered diversion or decoration has now become a driving force of economy, infusing energy to people and businesses.
Part I Sentence Interpretation
200 years ago, creativity, art and culture were considered diversions for those engaged in industrial activity: unproductive recreations offering no more value than a little R&R. (Line 1, Para. 2 )
• Unfortunately, the reality is that product failure is more common than success. What are the reasons for product failure?
Lead-in Discussion
1. Breakthrough products sometimes fail because they do not function correctly.
Lead-in Discussion
★ What is creativity?
“...to raise new questions, new possibilities, to regard old problems from a new angle...”
----- Albert Einstein
Lead-in Million Dollar Homepage
• Click the website to open the Million Dollar Homepage.
• liondollarh /
• Do you like this business idea of Alex Tew? Why or why not?
Part I Questions about Part I
• In the movie, Radiator Springs springing to life celebrates American car culture.
• In the article, Radiator Springs symbolizes those irresistible brands which are thriving thanks to an insatiable appetite for creativity and a questing spirit for change.
Part I Questions about Part I
Q3. What’s the function of Para. 2?
Para. 2 shows how people engaged in industrial activities perceived creativity, art and culture differently 200 years ago, that is, they were perceived as unproductive and unprofitable recreations.
Part I Questions about Part I
Q4. In Para. 3, the author says “Today there is growing recognition that creativity…more than just decorative.” Do you think so? Can you illustrate your idea with some examples?
Unit Five
Creativity and Innovation
1. Lead-in 2. Text A: The Postmodern Craving for
Creativity 3. Text B: Design Thinking
Lead-in Discussion
1）What’s the difference between Creativity and Innovation? Read the next two slides for some clues.
Gross national happiness index is a new concept in economic thinking aimed at replacing the western paradigm of economic productivity and well-being.
200 years ago, creativity, art and culture offered simply a little Rest and Recreation (R&R) rather than create much industrial value. Renoir or Rodin, the names of popular French artists, are deliberately chosen to rhyme with R&R to achieve a sonorous effect.
Notes
Pixar
Disney’s Pixar has a magical way of not only touching the hearts of children, but also the hearts of adults through its animated movie Cars.
Structural Analysis
Para.
Main Topics
Para. 1-4 The evolution of people’s perception about creativity in industrial and commercial sectors.