如何向国外客户写推销邮件
做外贸如何写好第一封推销邮件五篇范文
做外贸如何写好第一封推销邮件五篇范文第一篇：做外贸如何写好第一封推销邮件做外贸如何写好第一封推销邮件现行的外贸沟通方式，大家主要是在用：电子邮件来和客人进行沟通的。
我在这里就很多人常常不知道怎样写好第一封推销电邮给买家，及怎样来回复买家的查询邮件做些文字说明。
第一封外贸推销邮件在外贸业务中可能就如我们和陌生人交往时彼此之间留下的第一印象。
有些人就能够给别人留下好印象，有些人给别人留下不好印象。
这印象好与坏，其实我们每个人只要真正注意，也能够做到完满的结局。
那么，我们第一次和陌生人的买家邮件交往中怎样能给买家带来好的印象呢?我想，我们要做好这个最重要的准备工作：对自己的产品要百分百熟悉，特别是自己要推销的某种新产品，对其必须要做全方位的深入了解。
我们不妨问这些问题：这次我们要给买家介绍的是何种产品及推销该产品的哪个卖点?我们的卖点会不会是很多同行都在推销的?我们的卖点是不是现在这个客人需要的?或会不会是客人未来需要的?然后再来电函写作。
在知道这些问题答案后，我们下面来研究写第一封英文函电时要注意哪些细节，哪些是比较适用的，有效的方法。
写第一封英文函电，首先我们必须有个好的标题。
吸引买家注意的标题，这样买家才有可能打开看我们的邮件。
就象我们第一次和人见面，要将自己装扮的漂亮点，帅一点，精神点一样，来吸引大家。
哪些标题才算吸引人，我想大家不妨去看看Yahoo上的产品推销广告(其实很多英文网站都可以看到)，看看人家老外用何种标题来推销他们的产品的。
仔细研究一下，我想就知道了。
很简单，只要我们COPY 他们自己习惯的做法就OK。
其次我们必须简单扼要，一目了然。
推销的文字不要多，不要太长。
记住：越简单越好。
简单最美。
但是不要因为简单而忘记自己产品的卖点。
通常我们是这样来写的：第一段：简明扼要的告诉客人我们怎样得知他需求信息，最好是一句话就OK。
第二段：简单扼要的告诉客人我们是该产品的专业生产商或供应商，我们有上乘质量及具有竞争力的价格。
外贸推广邮件模板
外贸推广邮件模板随着全球化的发展，外贸行业变得越来越重要。
越来越多的企业开始意识到外贸市场的巨大潜力，纷纷加入到外贸行业中来。
为了在激烈的市场竞争中获得优势，企业需要采取各种营销手段，其中邮件营销是一种非常有效的方式。
本文将为大家介绍一些外贸推广邮件模板，希望能给各位读者带来一些帮助。
1. 自我介绍邮件模板尊敬的先生/女士：我是某某公司的销售代表，很高兴有机会向您介绍我们的产品。
我们是一家专业从事某某产品生产和销售的企业，拥有多年的行业经验和高素质的团队。
我们的产品质量可靠，价格合理，服务周到，深受客户的信赖和好评。
我们希望能与贵公司建立长期稳定的合作关系，共同发展。
如果您对我们的产品有兴趣，欢迎随时联系我们，我们将竭诚为您服务。
此致敬礼！某某公司销售代表：XXX2. 产品介绍邮件模板尊敬的先生/女士：感谢您的关注，我是某某公司的销售代表。
我想向您介绍我们的产品，希望能成为您的合作伙伴。
我们的产品是某某，具有以下优点：1. 高质量：我们采用优质的原材料和先进的生产技术，保证产品的质量稳定可靠。
2. 合理价格：我们的产品价格合理，性价比高。
3. 完善的服务：我们提供完善的售前、售中、售后服务，确保客户的满意度。
我们相信，我们的产品将能满足贵公司的需求。
如果您有任何疑问或需求，请随时与我们联系，我们将在第一时间为您提供帮助。
此致敬礼！某某公司销售代表：XXX3. 跟进邮件模板尊敬的先生/女士：您好！我是某某公司的销售代表，之前我们曾经有过邮件往来。
我想了解一下，贵公司是否已经考虑了我们的产品？如果有任何问题，我可以为您解答。
我们一直致力于为客户提供优质的产品和服务，希望能与贵公司建立长期的合作关系。
如果您对我们的产品有兴趣，欢迎随时联系我们，我们将竭诚为您服务。
此致敬礼！某某公司销售代表：XXX4. 感谢邮件模板尊敬的先生/女士：非常感谢您对我们的关注和支持，我是某某公司的销售代表。
我们一直致力于为客户提供优质的产品和服务，希望能与贵公司建立长期的合作关系。
给外国客人发邮件的格式
以下是给外国客人发邮件的格式：
收件人姓名（如果您知道他们的名字），
尊称（例如：先生/女士），
正文内容，通常包括问候语、自我介绍、目的、请求或建议等。
结尾可用“最好的祝福”、“敬礼”、“谢谢您的时间”等方式结束。
您可以参考下面的范例模板：
Dear [收件人姓名],
I hope this email finds you well. My name is [您的姓名] and I am writing to you from [公司名称/组织名称] in [城市，国家名称].
I am reaching out today because [简要说明原因或目的], and I believe that [您的请求或建议].
[如果需要提供更多信息，请在此处详细说明。
]
I appreciate your time and consideration, and I look forward to hearing back from you soon.
Best regards,
[您的姓名]。
外贸常用邮件模板10封
邮件十步法：1.介绍产品，针对客户的问题针对性回答DearThis is *业务员名* from Shanghai Sunland, We have obtained your address from the inquiry on and are writing you for the establishment of business relations.Pleasure to receive your inquiries.Then we enclosed a copy of our latest product posters covering the parameter and information you need at present. These products have received the best feedback in your market in the last two years. The price is around 0.5-2 dollars per piece and hope some of these items will help you.At last if you have any other aspects that want to know, please feel free to contact me.Looking forward to having cooperation with you.Best wishes!**业务员**2.推给客户2款当地热销品DearWe write to introduce ourselves which other customers and products of fitting your market, our company, testing video and others. Then separate emails will be provide to you and your team.There are our other 2 styles to meet your market or customers as follow:1)Disposable protective suit with blue tapeMaterial: SF(Spunbond Filmed)63gsmSuggest Size:L XL 2XLStandard:type 4 5 6 CatⅢBox spec.:1pc/Polybag 51*34*51cm 50pcs/box 12.5kgs/box2)Disposable isolation gownMaterial: PP+PE 45gsmSuggest Size:L XL 2XLStandard:level 1Box spec.:1pc/Polybag, 51*33*56cm 100pcs/ctn 11kgs/boxAttach could be found more details for them. Or you have other questions, just tell me. Many thanks.Have a nice day!Best wishes!Albert3.介绍公司详情（PPT）DearPlease allow me to introduce our company to you.We specialize in the service, production, After-sale of PPE products around 15 years since than 2005, which have enjoyed great popularity in world market.In addition, You could find the customer’s evaluation on attachment for reference.And the company presentation have been enclosed, please note that. If any interest in deal with us in PPE product, please don’t hesitate to inform us of your requirement. Thanks.Kindly your immediate reply would be highly appreciated!Yours faithfully,Albert4.我们自己做的测评视频DearIn order to show you our quality, we took a testing video to compare with other company. Please find the test video(video name) on attachment.In the other hand, if you want to gain more test videos, please feel free to let me know.Looking forward to your prompt reply.Best wishes!Albert5.产品特点，产品交期、质量问题说明，解决客户后顾之忧DearWe could also cooperate with you If you want to custom your brand. Seem like the bag, product, and box, all of them can cash out your brandAs for the delivery date that the general customers are concerned, due to the impact of the epidemic situation, we couldn’t guarantee that there will be no problem such as shipment date and others. But we can guarantee that at any time when you need our cooperation, the wholeheartedly service will be provided for you.Although when there is a loss of the actual goods, we will help you make up for the reshipment in the first time, and then deal with the cause of the relevant situation with the shipping company.We don't need you to find out the reason for any quality problem. We will reissue the goods as soon as possible to make up for your loss. Then you will help us find the cause, and we will have the corresponding treatment.Have a nice day!Best regards,Albert6.针对我们产品对该客户市场做市场分析DearThere are some news for you that hope to help you.As our known from your country American market, Christmas is coming soon must lead to increased turnover. The covid-19 may have another upward fluctuation. Market demand is also speculated to show a trend of sustained growth.Besides, the feedback from many of our American customers is very great. (如果有客户案例可以放在这里)In a word, you can’t worry that goods will be unsalable.Also if you have other viewpoint, welcome to discuss with me.Have a nice day!Best regards,Albert7.工厂的认证报告DearPlease find our certification and test report on attached. It's worth noting that we also support factory inspection.8.整个公司产品目录推荐，图片，样册等。
给外国商人推销中国服装商务信函
给外国商人推销中国服装商务信函
尊敬的先生/女士（根据实际情况填写）：
我代表中国服装企业，非常荣幸能够与您建立商务联系。
我相信我们的产品能够满足您的需求，并为您带来更多商机。
我公司是一家经验丰富、专业从事服装生产和销售的企业。
我们拥有先进的生产设备和技术，致力于提供高质量的服装产品。
我们的产品设计独特、时尚而舒适，既满足了现代时尚的需求，又符合国际质量标准。
我们的产品种类繁多，包括男女成衣、童装、运动装等。
无论是商务着装、休闲服装还是特殊场合的礼服，我们都能够提供合适的选择。
同时，我们也欢迎您提供定制需求，我们的专业团队将竭诚为您提供一对一的定制服务。
在贸易合作方面，我们非常灵活，可以根据您的具体需求提供不同的合作方式。
我们拥有丰富的外贸经验，对国际贸易流程和规范非常了解，可以确保订单的准时交货和质量上乘。
如果您对我们的产品感兴趣，我非常愿意与您进一步探讨合作机会。
请您提供您的详细需求和合作意向，我将尽快回复您并提供更多相关资料。
望能与您建立长期合作伙伴关系，共同发展、互利共赢。
再次感谢您对我们的关注与支持。
祝好！
此致
XXX（您的名字）
XXX（您的职位/头衔）
XXX（您的联系方式）。
外贸推销信——精选推荐
外贸推销信篇一：外贸开发信范文开发信范文：Hi Kelvin,Glad to hear that you're on the market for flashlight and other promotional items.This is C from *** Ltd in China. We specialized in flashlights and premiums for 10 years, with the customers of Coca-Cola, Craft, Pepsi, etc., and hope to find a way to cooperate with you!Please find the pictures with models and different packaging in attachment. An American guy purchased this model in BIG quantity last year. I would like to try now, if it's suitable for Europe.FREE SAMPLES can be sent on request. Call me, let's talk more!Thanks and best regards,C*** LtdT el: ***Fax: ***Mail: ***澳大利亚总裁教你写开发信(3.28号更新，对你以后写开发信会有启发)怎么我发了一堆的信，马上收到两封回信了。
都是说和他们现有的供应商合作很愉快。
不希望有第三者打扰。
这是他今天（3月28号的回信），附上中文翻译。
Hello XX，You are quite correct I am extremely busy every day and I would imagine so otherbusiness men. I have talked to other men in similar business to us and they also regard all the emails they receive everyday from suppliers around the world as a waste of time and annoying.I’m not sure if I can help you but I have a few suggestions re email marketing.If you send emails to new companies I would include a list of customers that you currently export to in various countriesI would also include customer testimonials from your buyers. This are very powerful and give you credibility.Try to word your email differently from all the other suppliers. They all look and sound the same so most of them will be deleted or ignored immediatelyIf you want to be noticed and if you want your email to be read you must be different and create an email that is interesting and will catch the attention of your prospective customer. If you don’t then you will be rejected just like all the others. Remember that companies like us and others who import product are very concerned about quality control of products. Unfortunately China has gained a reputation as a supplier of cheap but poor quality products. Price is always important but it is not the MOST important part of a product. Regards,你说得没错，我确实很忙，而我相信其他的生意人也都很忙。
给外国客户发销售合同邮件
Dear [Client's Name],I hope this email finds you well. I am writing to confirm the sales contract for the order of [Product Name] with order ID: [Order ID]. We are excited to proceed with this transaction and are committed to delivering the highest quality products and services to meet your needs.Below, please find the detailed terms and conditions of the sales contract. Please review them carefully and let us know if you have any questions or require any modifications.Sales Contract Details:1. Product Description:- Product Name: [Product Name]- Model/Description: [Model/Description]- Quantity: [Quantity]- Unit Price: [Unit Price]- Total Amount: [Total Amount]2. Payment Terms:- Payment Method: [Payment Method (e.g., wire transfer, credit card, PayPal)]- Payment Schedule: [Payment Schedule (e.g., 50% upfront payment upon confirmation, 50% balance before shipment)]- Payment Due Date: [Payment Due Date]3. Shipment Details:- Shipment Method: [Shipment Method (e.g., air freight, sea freight)]- Port of Loading: [Port of Loading]- Port of Destination: [Port of Destination]- Estimated Shipment Date: [Estimated Shipment Date]- Delivery Time: [Delivery Time]4. Packing Details:- Packaging Type: [Packaging Type (e.g., cardboard boxes, wooden crates)]- Packaging Quantity per Unit: [Packaging Quantity per Unit]- Total Packaging Quantity: [Total Packaging Quantity]5. Warranty and Returns:- Warranty Period: [Warranty Period]- Warranty Conditions: [Warranty Conditions]- Return Policy: [Return Policy]6. Intellectual Property Rights:- All intellectual property rights related to the products, including designs, patents, trademarks, and copyrights, shall remain with [Your Company Name].- The client agrees not to copy, reproduce, or distribute the products without prior written consent from [Your Company Name].7. Force Majeure:- In the event of any unforeseen circumstances beyond the reasonable control of either party, including but not limited to natural disasters, war, strikes, or government actions, the affected party shall be excused from its obligations under this contract for the duration of the event.8. Dispute Resolution:- In the event of any disputes arising from this contract, theparties agree to seek a resolution through good faith negotiations. If negotiations fail, the dispute shall be resolved through arbitration in [Nearest Arbitration Center].9. Acceptance:- This sales contract constitutes the entire agreement between [Your Company Name] and [Client's Company Name] and supersedes all prior discussions, agreements, or understandings, whether written or oral.- By signing below, the client acknowledges acceptance of the terms and conditions outlined in this contract.Please sign and date the enclosed copy of the sales contract and return it to us via email or mail to [Your Company Name], [Your Company Address]. Once we receive the signed contract, we will proceed with the order processing and initiate the payment schedule.Should you require any further information or assistance, please do not hesitate to contact me at [Your Contact Information]. We are looking forward to a successful partnership and the opportunity to serve you.Thank you for choosing [Your Company Name] as your supplier.Best regards,[Your Full Name][Your Position][Your Company Name][Your Contact Information][Your Company Website]。
12封邮件教你如何跟进国外客户
一．询问客户对报价的看法Dearxxx,Hope everything goes well with you！Have you kindly checked my offer Hope they are workable for your market! It isregret that I haven't received any information from your side. May I have youridea about our offer We will try to satisfy you upon receipt of your reply.If there is anything we can do for you, we shall be more than pleased to do so.Hope we can build good cooperation with you and your company.Bestregards二．追问客户的评价，求回复DearxxHow are you recentlySeveral days no news from you have you got my enquiry for xxxx Fullyunderstand thatyou are too busy to reply us. But we are still await for your comments. We needyour feedback to go ahead. Thank you in advance.Many thanks and best regards.三．本着小强精神，保证客户收到了报价，重发报价Hello,xxx,Wish you have a nice day!May I ask whether you have received my quotation Now I am sending it again, ifyou have any other ideas. Please feel free to contact me. We will do muchbetter if you can give any advices to us.Waiting for your favorable reply soon!Bestwishes四：利用报价的有效期给客户一点压力Hello,xxx,Hope everything goes well! It’s Judy.We are in receipt of your inquiry dated on xxx and quote you as follow: XXXXXXX.pls kindly check whether price is workable Becasue price will be invalid onxxxx.Wish we will promote business.Bestregards.五：最后一次寻求客户对所询价产品的意见，附上产品目录表Good day! My friends, Judy again.My quotation of xxx you might have received and considered. Could you kindlyadvise your comments at your earliest convenienceEnclosed is the E-catalog of Kington, please kindly check! If there is any itemyou are in need of, please contact me! I’ll be more than pleasure to offer theinformation you want. Thanks…I am of service at any time!BR六：待客户在目录表中发现适合他们市场的产品Hello,my friends,Have u received and checked the E-catalog send in my last email Hope they areworkable for your market! If you find some product really attractive to you,please feel free to contact us. We are more than pleasure to offer you withmore information that you want.If you want to estimate the products show, yes, sample can be sent for yourreference!We hope can establish a good business relationship with you in the near future.Bestregards七：时不时的问下是否有新的询盘或者订单Dear xxI hope you are doing good.Have you got any new orders pls keep me posted if yes, i will send you ourupdated price for your review.Best regards.八：对于较大的客户我们也可以主动提出提供免费样品哟Dear xxx,Free sample can be sent for yourreference if you need. How's your opinionAs our serveral communication, Ihope that we can build a cooperation between us.Waiting for your reply.Best wishes九：最后的绝招Dearxxx,I have sent you email many times before but have not received any reply fromyou so I am guessing the emails have not reached you.Could you please drop me a short note if you receive this message and alsoplease tell me if you have any interest in our products I don’t want to keepbothering you if you don’t have any interestBestregards十：新产品上市就是很厉害的时候了哦DearxxxGood morning !It is glad to inform you that we have lanched xxx ,which with xxxx优势特点such asperfect design, low noise, light weightxxxx.Attached with xx and xx for your reference and pls have a try in your market ifpossible.Bestregards.xxxx十一：告知客户价格表的调整Dearxxx,How are you Long time no contact and hope everything goes weill with you.Our products and quotation had updated .Would u pls check our new quotationwith new items in attachments If have any questions,pls contact me freely.Bestregards.十二：看看可不可以转换订单吧Hello,xxx,Now I am writing for keeping in touch with you for further business.If any new inquiry, welcome here and I will try my best to satisfy you wellwith competitive prices as per your request. By the way, how about your order(or business) with item *** If still pending I would like to offer our latestprices to promote an opportunity to cooperate with each other. Thanks and bestregards, Kevin可选邮件：1. 客户过节，送祝福DearxxxxHappy xxx and we wish you, your family, company enjoy your holidays.As for xxx, if you need any info,pls contact me at any time. We will try ourbest to satisfied with your requirements.May god bless you and have a nice day.2. 给客户发送一封关心的信，提醒客户注意休息，身体健康Deerxxx,Goodday!Happy the coming new year! I know that you will be much busy than before. But,please renmenber to keep enough rest! As all of us know, healthy is the mostinportant in your life.Bestregards3. 如果我方过节的话DearXXXXSorry for re-troubling you.pls find my pervious email below. Could you kindly check by return today.Because we will on holiday from xx to xx and my email may be limited.Thank you in advance.Bestregards.。
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写给即将走上外贸道路的奋斗者们，如何向国外客户写推销邮件
很多sales朋友常常抱怨，开发信效果很差，100封里面好几十封退信，剩下的就是石沉大海，难得有一个老外回一句“No, thanks.”就可以让你激动半天。
其实大家有没有想过，这样的做法会严重挫伤自己的积极性。
可以试想一下，当你一天坐在电脑面前12个小时，从google和各种黄页搜索到客人信息，一封一封开发信发出去，晚上满脸疲惫的回家，等第二天满怀希望上班的时候，邮箱里爆满各种各样的退信，你是什么感受？
我以前也是做业务的，当年大学毕业后从业务助理、跟单做起，后来做sales和sales manager，PA to director，一直到现在做buyer，中间换了几份工作，也经历过大部分朋友所经历的各种问题。
我当时也有这么一段时间，没日没夜地发推销信，找新客人，无休止地报价，但效果甚微。
后来跟很多不同的客人熟识了以后，私底下聊起才发现，当初的开发信写的是大大有问题的。
很多老外也是做sales的，也会写开发信，为什么成交率比我们高很多？即使不说成交率，回复率也大大高过我们？
很多刚毕业的朋友们都是学国贸专业出来的，一般都学过外贸函电这门课，老师们反复教你们怎么写商务信函，怎么回询盘等等，其实这些教材几乎都是学院派人士编的，不是老掉牙过时的东西，就是和现实基本脱节的。
很多老师一辈子都呆在学校里，连外贸都没做过，你怎么能指望从他们这里学到写商务信函的精髓？真正的好的email，必须要模仿老外的行文方式，尤其是英语为母语的客人！即使你的邮件写得四平八稳，语法精到，整篇下来没有任何错误，在大学里可以拿满分作文了，可客人收到以后，还是怎么看怎么别扭。
我觉得，你给客人写邮件的时候，必须要忘记中国人的行文和思维方式，要按欧美人的习惯去思考问题和写邮件，这样才能让客人把你当成同类。
到那一天，你随便写一封邮件，当大部分人都看不出这封邮件出自一个中国人之手，你就出师了！
我先列举一些大部分朋友写email时常范的错误，大家可以看看，对比一下自己，其中的几条是自己也会有的？接下来再讨论开发信怎么写。
呵呵。
1）邮件写得过长。
客人的时间很宝贵，每天要收到数百封邮件，你想想，一个不认识的人发了一封又长又臭的邮件给你，英语表述又不好，还加了好几M的附件，你会不会认真去看？而且很多老外的时间观念很强，每天都有几块固定的时间用来处理email，很多长篇大论的邮件，只要不是他的熟人发的，一般会被直接删除，或者是把你的地址设为垃圾邮件。
我问过很多西欧客人，他们一般处理每一封邮件的时间是2-3秒，也就是大致扫一眼，重要的邮件，一般马上仔细阅读并回复，不是太重要的，会在outlook里标注上要处理的具体时间，然后从inbox拉到相应的子目录里。
换句话说，只要客人的邮箱地址是对的，也是你要找的right person，你的开发信只能停留在他眼前2-3秒，就是决定命运的时刻了。
这种情况下，试问你敢不敢把邮件写得很长？
2）没有明确的主题。
一个不明确的主题，会让客人根本没兴趣去打开陌生人的邮件。
这个就需要经验了，内容要言简意赅，直接吸引客人通过主题去点开邮件，目的就达到了。
至于他看了以后有没有反应，就要看实际情况和你内容的功力了。
有些人写邮件会这样设置主题：“we are the manufacturer of lights”，又或者“need cooperation”，或者“Guangdong *** trading company ltd”，或者“price l ist for lights-Guangdong *** trading company ltd”等等，一看就知道是推销信。
当你一个礼拜就收到一封推销信，你可能会有兴趣看看，但是如果
你一天收到N封推销信，估计就会很厌烦，直接删掉算是客气的了。
所以如何把主题写好，让客人知道这是封推销信，还是要忍不住打开看看？就要根据之际情况来判断了。
举个例子吧，假设我是做太阳能灯的公司DEF Co. Ltd，目前公司最大的客人是美国的Home Depot，尽管可能是通过贸易商做的，不是直接合作，但是完全可以当作一个开发新客人的筹码！如果我要写一封开发信给美国的ABC inc（这个名字是我编的），我从google上了解了一些这个公司的信息，知道他们是美国的进口商，有做太阳能灯系列，希望能试着开发这个客人，我一般会这样写主题，“Re: ABC inc/Home Depot vendor-solar light/DEF Co., Ltd.”
其中，ABC inc代表了客人的公司名，你在写给他的主题上首先加上他公司名，表示对他们公司的尊重；Home Depot vendor-solar light明确表示你是北美第二大零售商Home Depot 的太阳能灯供应商，既表明了实力，也勾起他的兴趣；最后的DEF Co., Ltd.代表自己公司。
这样一来，假设你找对了人，这个正是ABC公司太阳能灯的buyer，又或者是他的某一个主管，突然某一天收到这么一个主题的邮件，哇，home depot的供应商找上来了，太棒了，应该看看是不是有合作机会，是不是比原有供应商更好？他打开邮件的概率会非常非常大！再说了，这个主题设置的还有一个好处，就是客人即使暂时不回你邮件，只是放在收件箱里，但是将来某一天他突然想让你报报价，很容易就能找到这封邮件！只要关键词输入home depot，保证一下子就找到。
3）长篇大论的公司或工厂介绍。
我现在做buyer，也会收到工厂和贸易公司的推销信。
贸易公司还稍微好一点，很多工厂的业务员，开发信实在写得不咋地，简直可以说是惨不忍睹，既浪费客人时间，也浪费自己时间。
我经常会收到类似的邮件：“我们是某某照明灯具厂，地处美丽的长江三角洲东南，交通便利，风景优美，离上海和杭州仅仅2小时车程，我们公司成立于2002年，具有丰富的太阳能灯生产和开发经验，享誉全球，我们工厂获得ISO9001：2000质量体系，严格按照5S管理，真诚欢迎您来我厂参观拜访，希望和您建立起长久的业务关系，我们以真诚和服务赢得客户……”诸如此类的话，客人会看得很不耐烦，即使你是一个很好的公司或很好的工厂，第一次就收到这样一封邮件，任谁都会感到厌烦的。
有朋友会反问，那是不是完全不写呢？我的回答是，也不一定，要看具体情况。
如果你的公司有突出的优势，可以写，但是最好一笔带过就可以了。
可以这样写：We supply solar lights for Home Depot with high quality and competitive price. Hope to cooperate with you!
简单一点，一两句话点到重点，调起老外的胃口，让他反过来问你各种问题，你的目的就达到了。
做业务久了你就发现，很少有客人每封邮件长篇大论的，即使有，也是极少数的特例，或者是要确认一些细节之类的。
4）爱炫耀英文水平。
以前有个助理，英语八级，刚毕业的学生，要她给老外写email，总是喜欢把文字写得很出彩，各种语法从句层出不穷，还喜欢用冷僻词，让人理解都需要老半天。
如果是英语为母语的客人或者德国、北欧这些英语很棒的客人还好一点，如果你写给韩国人日本人中东人法国人，那就要他们老命了，看一封邮件还得用上字典或翻译工具，还是半懂不懂，你说客人会对你印象好么？
丘吉尔讲过一句话，具体的内容我忘了，大致的意思是，真正的高手，你要把最复杂的东西用最简单的文字表达出来，全部用最简单的句子，最简单的词汇，让小学生都能看懂。
其实把简单的东西复杂化很容易，把复杂的东西简单化就不容易了，需要多学多模仿客人的邮件，用最简单的词汇来表达你要表达的东西。
外贸函电的精髓就是，“简单简单再简单”，能用一个词表达的绝对不用两个词或短语，能用一句话写清楚的，绝对不写两句。
谁能用最少的句子表达同样的意思，那就是最厉害的！。