商务英语基础上册 unit two..
Unit 2 商务英语
Detail study of the text
8. They are crackpots, dreamers, unemployables. Crackpot: a. 想入非非的, 不切实的n. 疯子, 怪人, 狂想家 Only a crackpot would undertake the task.
1
2 3 4 5 6 7 8
墨西哥
美国 美国 法国 美国 印度 西班牙 巴西
740亿
560亿 500亿 410亿 395亿 311亿 310亿 300亿
9
10
印度
美国
270亿
265亿
信实工业集团
沃尔玛
Detail study of the text(p1)
1. Entrepreneur: a person who starts or organizes a commercial enterprise, esp one involving financial risks An archetype of the successful entrepreneur. entrepreneurial: adj. entrepreneurial skills
How to make a million
• • • • 1.start off rich 2.do badly at school 3.lose a parent 4.be beautiful
Pre-reading questions
What traits does most entrepreneurs have in common? Or what makes a successful entrepreneur?
Detail study of the text
商务英语基础上册Unit two教案知识讲解
商务英语基础上册U n i t t w o教案【Title of Lesson】Unit 2 Making an Appointment【Text Book】Basic Business English【Teaching Objects and Demands】➢Knowledge and Ability Objects1. To let the students know some basic etiquette knowledge of making an appointment..2. To let the students know some words and phrases about making an appointment.3. To train the students’ abilities of listening and speaking.4. To train the students’ abilities of using English to make simple dialogues about making an appointment.➢Procedure and Method Objects1. Through self-study, train students’ abilities of analyzing problems, solving problems and summarizing problems.2. Through group activities, train students’ team spirit of mutual cooperation and to improve their communication ability.3. Through the competition, train students’ sense of competiting and participating actively, stimulate students’ interests in learning, improve their abilities to adapt to change and enhance their thinking abilities .➢Moral and value Objects1. To enable the students to understand the importance of knowing how to make an appointment.2. To lay the foundation for the future English communication.【Teaching Key Points】1. Some words and phrases about making an appointment.2. Some sentences about making an appointment.【Teaching Difficulties】How to enable students to know the correct way to make an appointment.【Teaching Aids】Multi-media computer, cards and some exercise papers; Software: Microsoft PowerPoint【Teaching Methods】Interactive teaching (learning--reciting –utilizing), discussion, questions & answers methods with the help of some games and activities.【Teaching Periods】180 minutes ( 4 Lessons)【Teaching Procedures】Step 1: Lead-in1.Through a picture to lead in new lesson. Such as:(头脑风暴练习)T(Teacher): Let’s look at this picture, try to imagine what they are doing. You can give as many answers as possible.T: This is a picture about having an appointment. As we know, it’s a necessary step to make an appointment when you want to do business with others. How can we make an appointment in a proper way? That is what we will learn in this unit. 2. Explaining in details the importance of making an appointment and the way tomake an appointment.Aim: By questions and a picture to lead in the lesson directly and let Ss know the task of this lesson clearly. To encourage Ss to think and express their own ideas freely to arouse their interests.Step 2: Listening and speaking【Teacher’s words】I have explained something about making an appointment. Now let’s listen carefully how they make an appointment in the dialogue.1. Listening ActivityA. Listen to the dialogue for the first time and do Task One: repeat the sentences on the screen together.B. Divide the class into several groups and ask the students to do listening activity: Listen to the dialogue carefully ,discuss in groups and do Task Two together. Ask Ss to say their answers out, one student each group as the representative.C. The teacher checks the students’ answers and shows out the correct answers on PPT.D. Listen to the dialogue for the last time and do Task three: answer the questions showed on the screen.Aim: Through Listening Activity repeatedly to let Ss be active in thinking and train their abilities of listening and cooperation.2. Speaking Activity【Teacher’s words】Now we have learned some words and patterns about how to make an appointment. Next we will do pairworks according to the following situations:A. PPT shows a situation and some useful knowledge:Situation: 史密斯先生的秘书打电话给Henry Liu,确定一下今天下午和史密斯先生的约会。
世纪商务英语听说教程基础篇1第七版答案unit2
世纪商务英语听说教程基础篇1第七版答案unit2听力部分一、听录音，选出你所听到的选项。
（5分）（）1、A. traffic B. train C. tell（）2、A. taxi B. film C. ship（）3、A. street B. sled C. straight（）4、A. stop B. go C. wait（）5、A. next weekend B. today C. tomorrow二、听录音，选择恰当的答语。
（10分）（）1、A. You can take the No.15 busB. You can see the No.15 bus.C. Go straight and you can see the cinema.（）2、A. It’s the post officeB. It’s next to the post office.C. It’s next to the supermarket.（）3、A. No, it isn’t.B. No, there isn’t.C. Yes, there isn’t.（）4、A. You’re right.B. You’re welcome.C. see you.三、听录音，判断下列句子与你所听内容是（T）否（F）一致。
（10分）（）1、There is a new bookstore in my city.（）2、I’m going to the library on fo ot tomorrow.（）3、Turn right at the zoo.（）4、Mike is going to play basketball after school.（）5、Tina is going to Beijing with her mother.四、听对话并填空。
（10分）1、The __________ __________ is on your right.2、__________ do you get there? __________ __________.3、Turn right at the __________. Then you can see the__________.4、The nature park is __________ __________ my school.5、Jack is going to Hainan by __________.笔试部分一、语法选择（共15小题；每小题1分，满分15分）阅读下面短文，按照句子结构的语法性和上下文连贯的要求，从1~15各题所给的A、B、C和D项中选出最佳选项，并在答题卡上将该项涂黑。
新编剑桥商务英语(初级)unit two.2A
New Words & Expressions
• • • • • • • • trade fair 交易会，展销会 the sales team 销售团队 the strategy meeting 战略会议 present vt. 介绍，引见；出席 potential client 潜在客户 quality inspector 质检人员 job applicant 求职者 confirm a meeting 确认会议
Listen and fill in the blankets:
／ ／
／
• • • • • • • • • •
Marthina Monday. 18 Thursday. 21 am visit new plant ／ pm_____________________ am ____________________ pm ____________________ Tuesday. 19 Meet sales team am ____________________ Friday. 22 pm ____________________ am ____________________ Meet sales team ／ pm ____________________ Wednesday. 20 am ____________________ Go to strategy meeting—10 am pm ____________________ Meet Dave –12:30
Monday ,18
• • • • • • • • • •
Interview job applicant 8 am _____________________________ 9 am _____________________________ Show quality inspectors around 10 am ____________________________ 11 am ____________________________ Have lunch with mark 12 am ____________________________ 1 pm _____________________________ Have a meeting with sales team 2 pm _____________________________ 3 pm _____________________________ Meet the director 4 pm _____________________________ 5 pm _____________________________
新编剑桥商务英语(初级)unit-two
Reading comprehension
• Words and phrases in the text：
• period of transition 过渡期 • In one’s usual career field 在习惯的岗位 • permanent job 永久性工作 • be interested in 对…感兴趣 • temporary employment agency 临时就
• Area of work P1 and 3
•
career field
• Time off to look after your baby (P2) • Maternity leave • People who check that you are working
correctly (P4) • supervisors
Words and phrases in the text：
• ask for a pay rise 要求涨工资 • meet one’s target 完成指标，完成定额 • sack vt. 解雇 • administration work 行政管理工作 • Brazil 巴西 • Lisbon 里斯本（葡萄牙首都） • Belem 贝伦 （巴西东北部港口城市） • Fortaleza 福塔雷萨 （巴西东北部港口城
(1) Enjoy routine changes from day to day (2) Finding answers to what career field you are
interested in (3) Have opportunities to get lots of work experience
商务英语Unit2参考答案
商务英语Unit2参考答案Unit 2 BrandsPart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 A brand can be a name, a term or a symbol. It is used to ______________ a product from competitors’ products.A differB competeC differentiateD compareB2 Brands should add value to products. It’s a _______________ effect whereby one plus one equals three.A energyB synergyC coordinationD collaboration D3 The better-known the brand name, the more people want to _______ it _______.A copy…offB send…offC break…offD rip…offA4 In the past Calvin Klein took a relatively passive _______________ to the counterfeit problem.A approachB methodC wayD modeB5 But as sales and brand ________________ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyaltyD6 I’m worried about the sales of the range of fragrances we ________________ two years ago.A soldB mountedC impoundedD launchedB7 The advert stated – jokingly – that 7 million points were needed for someone to ____________ the jet.A declareB claimC announceD specifyB8 A business student, John Leonard, intends to take Pepsi Cola to_______________ regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD officeD9 Customers have become less loyal to brands and are more willing to____________ to lower-priced coffee products.A trade inB trade forC trade upD trade downC10 It is ________________ as an exclusive ground coffee for gourmets.A producedB madeC promotedD soldA11 Thank you for the _____________ order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD captionC12 Y our order will be ready for shipment by February 28 and be packed _________ seaworthy containers.A byB throughC inD withinD13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen ______________ a carton.A inB atC14 Each carton is ____________ with a polythene sheet and secured by overall strapping.A liningB lineC linedD to lineB15 In addition, the packing is light ________ weight and therefore easy to handle.A toB inC atD forA16 Since a polythene bag is used for each raincoat, it is attractive and _________ for window display.A all readyB alreadyC all readinessD readinessB 17 ____________ regard to packing in cartons for your order, we would like to give you our comments as follows.A AsB WithC ForD AtA18 Cartons lined with plastic sheets can be well protected ____________ moisture, for they can be secured by overall strapping.A againstB forC byD throughC19 Since the trace of pilferage is ___________ more evident, it is easier to file a claim against the insurance company.A manyB lotC muchD fewerB20 Therefore, cartons are convenient ____________ handle and quite suitable for ocean transportation.A forB toPart II Phrase Translation 1 国际品牌International brand2 民族品牌National brand3 品牌商品Branded goods4 品牌管理Brand management5 ⾼档品牌luxury brand6 经典品牌Classic brand7 品牌知名度Brand awareness8 品牌形象Brand image9 品牌忠实Brand loyalty10 品牌延伸Brand stretching11 物有所值V alue for money12 公司战略Corporate strategy13 许可权利Licensing right14 时装设计师Fashion designer15 快餐公司Fast food company16 ⼴告宣传活动Advertising campaign17 研磨咖啡Ground coffee18 市场份额Market share19 消费者调查Consumer survey20 细分市场market SegmentPart III Sentence Translation1.The aim of the advertising campaign is to enhance brand awareness so thatconsumers become more familiar with our coffee products.⼴告宣传活动的⽬的是提⾼品牌知名度以便于消费者更加熟悉我们的咖啡产品。
《商务英语综合教程》 Unit (2)
1. school
a building where young people receive education
2. hospital
3. farm
4. office
5. factory
6. supermarket
A. Brainstorming
Please find out people that will appear in the certain workplaces and fill in the following blanks. For example, we can find teachers and students at school.
stick together and achieve business success.
5. We could lose our most
worker, maybe even have to close
the club for a while.
Section A Vocabulary
Complete the following sentences with the words given.
2. What type of people is regarded as the right staff? 3. How can we encourage personalization according
to the passage? 4. What does the author mean by “Give them the
Additional Reading
3. Technology
It goes without saying that the office should be wired to support Wi-Fi to maximize the flexibility of the space. The positioning of your office no longer needs to be dictated by where the network connection and outlets are located. Of equal importance is making sure your office technology supports employees who work from home – either occasionally or regularly. Making it possible to access files anytime and anywhere, as well as using video conferencing and other collaborative meeting technologies, is part of the flexible office design process.
商务英语实训教程上册上册 unit 2 Company Employees教师参考
9. initiative [i'niʃətiv] 例句1：It's up to this country to take the initiative in banning nuclear weapons. 这个国家应该主动提出禁止核武器。 例句2：It is hoped that the government‘s initiative will bring the strike to an end. 希望政府采取的主动措施可以结束罢工。
Phrases
1. slack of 例句1：After intense work in the summer, we are slacking off now. 夏季紧张的工作过後，我们现在放松了。 例句2：It's natural to slack off towards the end of a hard day's work. 一天紧张工作快结束的时候有些放松是自然的。
商务英语实训教程上册上册 unit 2 Company Employees教师参考
教师用书
Unit（2） Company Employees
Pre-reading questions
What kind of quality do you think is the most important quality for an employee ?
公司员工
能干的人：这种素质指的是积极主动完成工作的能力。 在Bob为他的书《1001种让你在职场中发挥主动性的方法》 （纽约工人出版社，1999年）进行的一项互联网调查中发现， 积极主动被列为员工在职场中能够获得成功的第一原因（这 也是你和你的有潜力的雇员都应该感兴趣的品质）。
公司员工
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Listening
Task Two: Listen to the dialogue again and fill in
the missing words.
Miss Wang: Good morning, May I __h_e_l_p__ you?
Mr. Battle: Please connect me with the Export Manager, Mr. David Li.
will not be there doesn’t matter a lot. ( ) 5. A thank-you note or a telephone call after the visit is
considered polite.
Filling Game
Business Reading
idiom invitation unable to in advance means responded wise unless be sure to express
Miss Wang: What’s the best time to call you?
Mr. Battle: Tomorrow morning at _9_:_0_0___ would be fine, as I’ll go out after __9_:_3_0__ .
Miss Wang: I’ll pass your message to him when he gets back. Mr. Battle: Thanks for your help. Miss Wang: You’re welcome. Good-bye. Mr. Battle: Bye now.
3. ---Who is the little boy?
---He is a pen friend of __B____.
A. my
B. mine C. me
D. myself
4. If you meet Wang or Li, tell B about the meeting.
A. them B.him
The following may be useful:
Mr. Smith’s secretary speaking. I’m just calling to confirm my appointment with … He is expecting you at … …
Business Reading
us.
A. That B. What C. If
D. Because
7. Here are two apples. You may have C of them.
A. every B. all C. either D. both
8. My skirt is older than ___B___.
A. She
education.
Grammar
数 单数
人称
一 二 三
复数
一
二
三
Word Game
人称代词
主格
宾格
I
me
you
you
he
him
she
her
it
it
weusyouFra bibliotekyou
they
them
物主代词
反身代词
形容词性 名词性
my your
mine myself yours yourself
his
his
himself
know whether or not you plan to attend. ( ) 3. Don’t accept an invitation if you really don’t plan to go. ( ) 4. If you are unable to attend, tell those expecting you that you
Listening Task Three: Listen to the dialogue the last
time and answer the following questions.
● Who is the caller? ● Who is the Export Manager? ● What is the Manager doing? ● When will the Manager be free?
her
its our
your
hers
its ours your
herself itself
ourselves
yourselves
their
theirs themselves
Grammar
Choosing Game
1. Their parents and ___B___ went to the same supermarket
1. She __r_e_sp__o_n_d_e_d__ briefly to my question. 2. Can you think of a situation where this _____id_i_o_m____can be used? 3. You are ____w_i_s_e_____to remain silent. 4. We accepted the __i_n_v_i_ta_t_io_n___gladly. 5. You never know _____u_n_l_e_ss___ you try. 6. I'd like to go, but I'm ___u_n_a_b_le__to___. 7. __B_e__s_u_r_e_t_o__ tell me when you arrive home. 8. If you warn me __in__a_d_v_a_n_c_e__, I will have your order ready for you. 9. The quickest ___m__e_a_n_s____ of travel is by plane. 10. Learning to ___e_x_p_r_e_s_s___ oneself well is an important part of
2. The old doctor never thinks of __h_i_m__se_l_f__. (他自己)
3. We haven’t _a_n_y_t_h_i_n_g_l_e_f_t _ in the room. (什么东西也没留下)
exchanged gifts with D .
A. each others B. one another
C. the other
D. each other
Practice Exercises Task One for Grammar
1. Who is there? __I_t_’s_m__e____. (是我)
B. hers
C. him
D. her
9. It was he ___A___ came to see you yesterday.
A. who
B. whom
C. whose
D. whether
10. Lily and Saly were such good friends that they often
Mr. Battle: Do you know when he’ll be back?
Miss Wang: He has a meeting now and he’ll be ___f_r_ee__ after 4:00 o’clock p.m. Mr. Battle: That’s all right. I’d like to __s_p_ea_k__ with him personally. Would you have him call me back, please? Miss Wang: Ok. I’ll ask him to call back __A_s__so_o_n__a_s_ he returns. Please tell me how we can _r_e_a_c_h_ you. Mr. Battle: You can reach me at the Holiday Hotel. I’m staying in room ___2_1_7__ .
Guessing Game
Business Reading
[ 'idiəm ] n. 方言；惯用语
appropriate
idiom
[ ə,pri:ʃi'eiʃən ] n. 感激，谢意
litertally
[ 'litərəli ] ad. 逐字地，严格地
Invitation letter
邀请函
in advance
提前
appreciation
[ ə'prəuprit ] a. 适当的，与… 一致的
Choosing Game
Business Reading T OR F
( ) 1. It is not wise to telephone before visiting someone at home. ( ) 2. You should respond to let the person who sent the invitation
Miss Wang: May I know _w__h_o_’_s_ calling please?