小米公司英文本介绍 ppt课件
小米的企业文化英文介绍PPT课件
有战斗力
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熟悉业务
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高素质
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2013
此处添加详细文本 描述，建议与标题 相关并符合整体语 言风格
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2008年公司成立 01
添加适当的文字，一页的文字最好不要超过200,添加适当的文 字，添加适当的文字……
添加适当的文字，一页的文字最好不要超 过200,添加适当的文字
可以根据需要自由更改删除图片
可以根据需要自由更改删除图片
02 2010年第一轮融资
前进的路上被我雪藏。我决定找回初心。拿起一张纸，握起一只笔，为家人好好儿画一张画，最朴
素的线条，却是最真挚的一颗心。那便是我最初热血沸腾的梦想，我最爱的梦想。好像就那薄薄的 一张纸，短短的一只笔，就是我的全世界。而如今，我还记得那个美好的理想，那个美
好的梦，我会为了它静下心来画好每一张画。因为，我要画的，是人间最温暖的色调。也许，懵懵 懂懂的成长经历，跌跌撞撞地走过，只是为了更好地绽放。不用灰心，那盏远方的灯塔会为你赵亮 前进的路，等你到达那个彼岸时，所有人都会为你而鼓掌，彼岸花也会为你而绽放，因为，我会带 着理想而前进，画出人间最温暖的色调。带着妈妈去看海作文500字我有一个心愿，就是带着妈妈去 看海。去看那从海平面升起的朝阳，看那湛蓝的海水。让妈妈去海水里，洗去妈妈比我的担心，请 去妈妈的疲劳。我要在海滩上做一顿妈妈从没吃过的海鲜宴。带着妈妈去看海。我要让那红红的太 阳照在妈妈的脸上，照去妈妈的劳累，一只只海欧在妈妈面前唱着欢快的歌，妈妈你向眼望
小米手机公司的分析 英语版
三：
MIUI Phone Marketing Strategy
1. brand strategy
All production and business activities of enterprises around the product, thrmely and effective manner to provide products that consumers need to achieve the development goals of the enterprise.
3.Perfect after-sale service.
Electronic products after-sales service to electronic brand influence is very big, a want to The long-term development of electronic products must have a perfect aftersales service, such ability in the consumers‘ mind set up good brand image。
4. promotion strategy
MIUI phone product promotion party, pre-warmup time long enough to obtain a sufficiently high degree of concern, which is based on the typical Apple marketing routine, also based on Lei Jun halo effect in the industry. Since August 16, 2011, MIUI phone can be described as the Internet "outsize." The MIUI phone news, evaluation and disassemble such reports Shop big cover ground. Yet listed phone, engineering machine spike had quite a sensation, the Xiaomi exactly what marketing strategy, so that the audience's gaze turned from Apple Xiaomi? unger marketing
小米公司案例分析ppt课件
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只要有钱，任何巨头进入手机领 域基本无障碍。
行业内现有企业基本无能力对新 进入者展开有效的报复行动。
近期BAT在手机行业的传闻 此起彼伏，投资1亿美元 入股联想神奇工厂，腾讯第 三度入局ROM市场，阿里成 为魅族智能生态圈的核心成 员。
新进入者的威胁 大
在芯片、操作系统 和高像素面板等方 面，一些供方企业 的产品具有明显优 势，买主基本无法 找到可与供方企业 产品相竞争的替代 品。
供方市场竞争情况
供方产品的可替代性
除三星电子外，无 论是供应商还是买 主，后向或前向一 体化均存在一定难 度。（如富士康做 手机失败，阿里操 作系统非主流，但 最近华为似乎有些 突破。）
② 生态链——如何以手机为入口 完善小米智能生态链，增强用 户粘性。
43
44
一体化难易程度
供应商的议价能力
21
结论：在一些关键部件，主要供应商具有较强的议价能力。
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客户的议价能力
• 手机一般直接面对终端消费者，购买者的 总数很多，而每个购买者的购买量较小， 占卖方销售量的很小比例。
• 卖方行业不乏巨头，当下小企业生存空间 十分有限。
• 虽然买者向多个卖主购买产品在经济上可 行，但由于不同企业产品属性上存在一定 差异，事实上客户的可选择性有限。
扩大产能
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抓住机会
当前机会
智能手机市 场需求大
国产手机品 牌崛起契机
智能产业链 形成
策略
• 满足需求 • 形成品牌 • 完善产业链
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化解威胁
当前威胁
国内潜在竞 争者的进入
国外巨头
策略
开发具有中国特色 的高性价比手机， 优化手机性能，完 善手机产业链
小米公司介绍ppt课件
演讲人：李坚
1
小米公司（全称北京小米科技有限责任公司）由雷军在 2010年4月6日成立于北京银谷大厦，是一家专注于智能产 品自主研发的移动互联网公司。 Millet company (full name Beijing Xiaomi technology limited liability company) by the Lei on April 6, 2010 was established in Beijing Yingu building, is an independent research and development of intelligent products focused on mobile Internet company. 小米的LOGO是一个“MI”形，是Mobile Internet的缩写， “MI”倒过来是一个少一点的心字，意味着小米要让用户省 一点心。 Millet LOGO is a "MI" shape, Mobile is the abbreviation of Internet "MI" upside down is a little heart word means millet to allow the user to save a dessert. 小米的产品主要有MIUI、米聊、手机、电视、路由器等等。 Millet products are mainly MIUI, m chat, mobile phone, TV, router and so on. “为发烧而生”是小米的产品概念。 Born to have a fever millet product concept.
小米公司共计七名创始人，分别为创始人、董事长兼CEO雷军，总 裁林斌，及副总裁黎万强、周光平、黄江吉、刘德、洪锋。
小米公司介绍ppt课件
小米崇尚创新、快速的互联网文化。讨厌冗长的 会议和流程，在轻松的伙伴式工作氛围中发挥自己 的创意。
Millet advocating innovative, fast Internet culture. Hate lengthy meetings and processes, and play your own creative ideas in a relaxed working atmosphere.
MIUI制作团队、第三方ROM团队或者是刷机爱好者也会 基于MIUI的ROM进行修改或者对其他机型进行适配。除以 下品牌还有酷派、VIVO、一加、锤子等等。
3
小米工作室（Millet studio）
2010年4月，雷军的师弟李华兵给雷军推荐一个从德信无线出走的 团队做一款独立的手机硬件，得到了雷军的支持。随后这个团队被更 名为“小米工作室”（小米公司最早的前身，之后又改为小米科技）， 他们计划做一个完全的手机体系—“小米手机”，小米手机将尝试在全 球复制电商模式。
小米的企业文化（Millet enterprise culture）
小米没有森严的等级，每一位员工都是平等 的，每一位同事都是自己的伙伴。
Millet is not a strict hierarchy, every employee is equal, every one of my colleagues are your partners.
MIUI (M grapefruit) is millet technology of its Android operating system based on the development of ROM (brush with the mirror), designed for Chinese people are used to design, the overall improvement of the native experience, can bring to the domestic users more intimate Android smartphone experience. MIUI released five years, the R & D team of 750 people, the weekly upgrade has been released 249 versions, with the user to activate the activation of the 156 countries and regions, 32 languages.
小米公司基础介绍(英文) The Development of Xiaomi
The Development of XiaomiXiaomi, founded in April, 2010, is a mobile company which concentrates on smart software and electronic products. The logo of this brand is MI, which is short for Mobile Internet. And it also means Mission Impossible which stand for overcoming impossible challenges.This company aims at lower price and higher cost performance. And because of this target, its products are accepted by the public so that it developed quickly.After Xiaomi company was founded, it released MIUI system at first and then had a boom. Next year, the founding team declared that they would step in the mobile phone market. Over one month later, Xiaomi Mobile Phone Release Conference was held in 798 Art Zone in Beijing where Mi 1 was released and drew attention to the public. So, after people were admitted to reserve Xiaomi mobile phones on the Internet, the company got a huge sale rapidly in a short time. At the same time, the sale was motivation from the market.After it, Xiaomi company developed quickly. What they released were not only a series of Xiaomi Mobile Phone but also other electronic products such as laptops and Mi Bands.Most of these products have won a good reputation for Xiaomi company.However, it’s inevitable for the company to be exposed some negative news. On 2nd September, 2015, the Chairman of Qingcong Mobile Phone Company complained that Xiaomi exaggerated in their advertisement which led to misunderstanding to people. Then Xiaomi company was fined because of this.As for the culture of Xiaomi company, we can know that there isn’t strict classes to divide the employees. All of them are friends. Xiaomi thinks highly of creative Internet culture, avoiding long time meetings to let every employee work in relaxing atmosphere and exert their creation as much as possible. Xiaomi believes that users are the origin of motivation and the company develops at a fast speed with th e expectation of everyone’s enjoying the technology.To some extent, it’s not false to say ‘Xiaomi is the coolest company.’ for the Xiaomi’s fans.Xiaomi has launched its products in Singapore, India, Brazil and so on. And it is expanding its footprint across the world to become a global brand.。
小米公司英文简述
原创力文档是网络服务平台方若您的权利被侵害侵权客服qq
The development history
• 2010
• Apr. 6th • May. 12th • Aug. 16th • Dec. 10th • Dec.20th Xiaomi Company was founded First financed 10 million dollars MIUI Millet Chat for Android Financed 31 more million dollars
• 2011
• Jan. 8th An address modification because of rapid expansion
• Jul. 12th
• Aug. 8th • Sep. 5th • Oct. 20th
Founder remembers showed up ,revealing the
Qualcomm CPU 1.5GHz dual-core双核 CPU from Qualcomm company(US) Sharp LCD screen 4-inch, 480×854 resolution分辨率 Touch Components Taiwan TPK production of capacitive 电容式 touch components (which was first used by Apple company); Accessories Support for the replacement housing, there are a variety of color covers.
Software (built-in all of Xiaomi software)
小米公司英文版本介绍
Li Wanqiang,the former design director of Kingsoft
Liu De,the former director of the university of Beijing science and technology
Huang Jiangji,the former director of engineering development of Microsoft China academy
Innovation made compact Mi 4i's premium ultra-compact unibody design is innovative in every way. It is wrapped in an integrated anti-fingerprint soft touch matte cover and fits an impressive 3120mAh battery within a slender frame. Technology breakthroughs in the motherboard, display and battery are condensed into a mere 130g. It is the epitomy of design and innovation, combined.
小米公司英文版本介绍
The excellent development team of Xiaomi
Lei Jun,founder,president and
CEO of Millet;president of Kingsoft
Lin Bin，the former engineering of Google,vice President of the China academy
Unforgettable visual experience.
1920 * 1080 HD
LG IPS plus Samsung SPVA screen
Every angle is brilliant clear.
Everything comes alive with 3D
We have captured the DRAGON. It’s all about speeding up. It’s all about having fun. Play on TV
小米英文介绍演示教学
Smartphones in ChinaTaking a bite out of AppleXiaomi, often described as China’s answer to Apple, is actually quite differentSep 14th 2013 | BEIJING |From the print edition••TweetIT FEELS more like a rock concert than a press conference as the casually dressed chief executive takes to a darkened stage to unveil his firm’s sleek new smartphone to an adoring crowd. Yet this was not the launch of the new iPhone by Apple on September 10th, but of the Mi-3 handset by Xiaomi, a Chinese firm, in Beijing on September 5th. With its emphasis on snazzy design, glitzy launches and the cult-like fervour it inspires in its users, no wonder Xiaomi is often compared to its giant American rival, both by admirers and by critics who call it a copycat. Xiaom i’s boss, Lei Jun (pictured), even wears jeans and a black shirt, Steve Jobs-style. Is Xiaomi really China’s answer to Apple?Xiaomi sold 7.2m handsets last year, in China, Hong Kong and Taiwan, earning revenues of 12.6 billion yuan ($2.1 billion). Apple sold 125m smartphones globally, earning about $80 billion of its $157 billion sales. But since it was founded in 2010, Xiaomi has grown fast.A recent funding round valued it at $10 billion, more than Microsoft just paid for Nokia’s handset unit. That made Xiaomi one of the 15most heavily venture-backed mobile start-ups ever, says Rajeev Chand of Rutberg, an investment bank. In the second quarter of 2013 Xiaomi’s market share in China was 5%, says Canalys, a research firm—more than Apple’s (4.8%) for the fi rst time.In this section•Taking a bite out of Apple•Kroes control•Must try harder•Making friends••Turning against the tycoons••Cut from a different cloth••More money than ThorReprintsRelated topics••Apple iPhone••Communications•Electronics••China••Mobile phonesYet “we have never compared ourselves to Apple—we are more like Amazon,” says Lin Bin, Xiaomi’s co-founder, who once worked for the Chinese arms of Microsoft and Google. Apple sells its iPhone 5 for around $860 in China and has the industry’s highest margins. Xiaomi offers its handsets at or near cost: the Mi-3, its new flagship, costs 2,000 yuan ($330). Xiaomi sells direct to customers online, rather than via network operators or retail stores, which also keeps prices down. Crucially, its business depends on selling services to its users, just as Amazon provides its Kindle readers at low prices and makes its money on the sale of e-books. The idea is to make a profit from customers as they use the handset, rather than from the sale of the hardware, says Mr Lin.Xiaomi’s services revenues were 20m yuan in August, up from 10m yuan in April. It is a classic internet business model: build an audience then monetise it later, as Google and Facebook did, notes Mr Lin. Selling games, custom wallpapers and virtual gifts may not sound very lucrative, but China’s internet giants have found a huge market for virtual goods: the biggest, Tencent, sold $5 b illion-worth of them last year.Another big difference is their openness to user feedback. Apple takes an almost Stalinist approach to its handsets, limiting user customisation in favour of a “we know best” design philosophy. Xiaomi is more guided by its users, releasing a new version of its MIUI software (based on Google’s Android operating sys tem) every week in response to their suggestions. In some cases Xiaomi asks users to vote via weibo, the Chinese equivalent of Twitter, on whether particular features should be included or how they should work—a form of democracy its American rival would never countenance.Apple’s launch this week of the iPhone 5C, a colourful, slightly cheaper version of the iPhone aimed at consumers in China an d other developing countries, marks a shift in its strategy as it faces competition from Xiaomi and many other Chinese firms. Apple’s handsets have sold well in developed countries, but those markets are maturing. Global sales of smartphones are growing by 50% a year, notes Canalys, but by 108% a year in China, which now accounts for over one-third of global sales.For the first time, Apple held an official launch event in Beijing this week, indicating its growing interest in this market. Yet there was widespread surprise at the high price of the 5C, which will cost $733 in China, limiting its appeal among less wealthy buyers. A rumoured deal with China Mobile to distribute the iPhone 5C and subsidise its cost has so far failed to materialise. (Apple also unveiled the iPhone 5S, its new high-end smartphone, which features a fingerprint reader for improved security.)Xiaomi the moneyAs Apple looks to tap the rapid growth of the Chinese market, Xiaomi is heading the other way. It recently hired Hugo Barra, a Google executive responsible for product development for Android, to develop new products for international markets.Yet Xiaomi and other Chinese firms sell so many games, apps and add-ons in large part because the Chinese government requires handsets to run a neutered version of the Android operating system, without Google’s app sto re, mail service, maps and other features. That helps Xiaomi sell its own replacement services, an advantage it will lose once it steps outside China. How scared should Apple be, really, of a rival that has yet to prove that its business model will work at home, let alone abroad。
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Xiaomi: Always believe that something wonderful is about to happen.
LOGO
Ther Mobile Internet. But it also has other meanings, one of which is “Mission Impossible” because upon establishing Xiaomi, there were many obstacles to overcome and many critics thought what we wanted to accomplish was quite impossible at that time.
Our Culture At Xiaomi, every step of the way is led by our hardcore fans. Amongst our staff, many were initially a fan of Xiaomi products before they decided to join us. Not only do we have a passionate team but we all have the same attitude: relentless pursuit of perfection. So, we constantly refine and enhance what makes the best user experience possible. We are also a team that is fearless when it comes to trying out new concepts that break tradition and push boundaries. It is with this mentality and dedication, combined with the support of Xiaomi fans that has made Xiaomi products so unique.
The excellent development team of Xiaomi
Lei Jun,founder,president and
CEO of Millet;president of Kingsoft
Lin Bin，the former engineering of Google,vice President of the China academy
Lei Jun have said,we all think that 40-year-old is old enough to retire from the Internet,but I have make a research for that,Liu Chuanzhi is 40-year-old when he started his business.In my point of view,restarting in 40-year-old just means nothing.I believe that we are great because of our dream ,I will not be regretful in my life as long as I have such a dream.
Introduction of Xiaomi Inc.
Presentation of Oral English Lesson
Xiaomi is a privately owned Chinese electronics company headquartered in Beijing, China. The world's 3rd largest smart phone distributor, Xiaomi designs, develops, and sells smart phones, mobile apps, and consumer electronics. Since the release of its first smart phone in August 2011, Xiaomi has gained market share in mainland China and expanded into developing a wider range of consumer electronics, including a smart home device ecosystem. The company's founder and CEO is Lei Jun, China's 23rd richest person according to Forbes. The company sold over 60 million smart phones in 2014.
I have a dream
Xiaomi was founded in 2010 by serial entrepreneur Lei Jun, who believed that high-quality technology doesn't need to cost a fortune. At Xiaomi, we've brought together smart people from Microsoft, Google, Kingsoft, Motorola, Yahoo and other IT companies from around the world to bring that vision to life.