上海新世纪版高二上册英语Unit8 Advertisingreading素材S2A

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上海新世纪版高二上册英语Unit8 Advertisingreading3S2A课件ppt

上海新世纪版高二上册英语Unit8 Advertisingreading3S2A课件ppt
• consciousness n. • unconscious adj.
• culture-conscious • self-conscious • fashion-conscious • health-conscious • status-conscious • clothes-conscious • a budget-conscious housewife
• conscious • He is conscious of being watched. 她不知道他在房间里。 She was not conscious of his presence in the room.
• I am conscious that I have done right. 他知道必须干这些事。 He was conscious that he must do all these.
can be well developed.
吃了那么多难怪你睡不着。
It’s no wonder that you can’t sleep when you eat so much.
真奇怪他没有通过考试。
What a wonder that he didn’t pass the exam!
• 他整个晚上埋头阅读这本书。 • He was involved in reading the book all
evening. 我们必须考虑当地的条件。
We must take into account the local conditions.
• 在这么多人中认出那个人是不可能的。
• It’s impossible to identify the man among so many people.

上海新世纪版高二上册英语Unit8 advertisinggrammar素材1S2A

上海新世纪版高二上册英语Unit8 advertisinggrammar素材1S2A

Unit8 Advertising-grammar过去分词作表语和宾补一.复习现在分词作表语和宾补(第三课):二.翻译并注意括号提示部分:1. The result is surprising. (表性质)They are surprised at the result.(表心理)2. Japan is highly developed.(表状态)The photo was developed by Bill.(表动作)3 .The water is boiled. (表状态)The window is broken. (表状态)Susan is married. (表状态)4. The treasure was hidden somewhere by the robbers.(表动作)The department store is closed. (表状态)The department store is closed at six in the morning.(表动作)三.填充并注意括号提示部分:1.see,hear,feel,notice,find,watch等加各种形式的宾补:(1)I saw her____ down the street. (come) (表示正在发生)(2)The old lady saw her grandson _____across the road.(go)(表示动作的全部完成)(3)I often hear her______(sing) (表示动作经常发生)(4)He was glad to see her story____. (print )(注意语态)(5)He heard the door______. (shut ) (注意语态)2. smell,look at, listen to常用现在分词作宾补; like ,want, wish, order常用过去分词作宾补;I smell something_____(burn).I want the work____. (finish)3.使役动词keep, get, catch, leave , set, make 等加各种宾补:keep the car ___(move) keep his eyes_____(close)get the car______(start) get the clock______(go)catch someone _______(steal)4. 使役动词have的各种宾补:(1)have somebody_____(do)=get somebody______(do)让某人干….(2)have something____(do)=get something____(do)使…被干…,遭受…(3)have (get) the car _____(repair) 使…被干…,(4)have(get) the car______( steal) 遭受…(5)have somebody(something)____(do)使…持续不停地干….(6)Can’t (won’t)have somebody (something)_____(do)不允许…干…。

英语高二年级第一学期Unit 8 Advertising_课件1-新世纪版

英语高二年级第一学期Unit 8 Advertising_课件1-新世纪版
8. back up---support He backed up his argument with facts
and scientific data.
1. 目前的经济形势确实让人们忧心忡忡。 ( economic )
2. 在很大程度上,他的成功于他的家庭背景 有着直接的关系。( extent )
direction follow the directions for the use of the
medicine.
3. spoil---vt. 搞坏;弄糟; 宠坏;溺爱 spoiled/spoiled ; spoilt/spoilt ; spoiling
The bad news ___________ ( spoil ) my holiday so far.
7. take…into account / consideration 重视;考虑
当我们接受任务时,最重要的是要考虑周全。
When we accept the task, what matters is that we should take everything into account.
6. first of all 首先,最重要的( above all )
First of all, we should cater to students’ particular needs.
First of all , the reason why I choose the house is that it is convenient to the underground station.
Advertising
Word Study
1. economic---adj. 经济的(置于名词前)

上海新世纪版高二年级第二学期Unit 8课件(23张PPT)

上海新世纪版高二年级第二学期Unit 8课件(23张PPT)

Para D-T
satisfy one's curiosity 满足 某人的好奇心
be present at 在场 confess 承认 忏悔 deny 否定 witness v. 目击 n. 目击者 evident 明显的 bring about 使发生
have every reason to do 完 全有理由做某事
Unit 8 Enjoy the Classics
Is She Guilty?
Books you like
influential
stand the test of time
classics
Mark Twain
Once upon a time(很久以前)
Lived a king and his queen
One midnight, in December.
In a ruined(废弃的) church(教堂).
scanning
Para A-C by a twist of fate 命运的阴差阳错 be mistaken for 被误认为 identity 身份 be hidden 被隐藏 terrified 恐慌的 commite the crime 犯罪 practise witchcraft 施巫术
scanning
Para A-C the beginning of the story Q: How was Tom made the new “king”? A:
Tom
Look alike
Prince Edward
Edward’s farther died
King of Wales
Q: Who were brought before the “king” one day? Why? A: A terrified(受惊吓的) woman and her little girl. Practicing witchcraft.

英语高二年级第一学期Unit 8 Advertising_学案2-新世纪版

英语高二年级第一学期Unit 8 Advertising_学案2-新世纪版

Unit 8 Advertising
【学习目标】
1.能够基本掌握词汇、词组、句型及语法。

2.重点词组的翻译运用,通过习题加强巩固。

【学习重难点】
1.熟读本课重要单词和词组,掌握这些词汇在课文中的运用。

2.能够分析课文中长句难句的句子结构,正确理解句子。

【学习过程】
一、重点词组
1.花费在……/ 做……
2.广告的经济效应
3.消费品产业
4.通过……方式
5.直接邮寄广告
6.在很大程度推动
7.首先
8.确定市场
9.解决,找出
10.符合……需要
11.把……考虑在内
12.生病
13.利用
14.提问
15.支持
16.设计广告项目
17.引用科学数据
18.增加……真实的价值
19.达到预期的目标
20.每日生活
21.和……有关系
22.成功的做……
23.认为
24.执行
25.高度的文化意识
26.占主导地位,接管
27.由于,多亏
28.关掉,切断
29.错误的做
30.多达,直到
二、翻译句子
1.据说如今全世界每年有超过400亿美元花在广告上。

2.事实上,人们广泛认为全球经济在很大程度上被广告所推动。

3.一个成功的广告至少包含三个方面。

4.确定市场以后,他们就要找出最好的方式来满足这个市场的需要。

5.因此,他们要考虑目标消费者可能有的各种愿望和忧虑。

6.有时候还会花钱请名人来支持该广告。

7.巴西人认为热汉堡并不是理想的海滨野餐食品。

8.研究潜在的客户的文化背景,否则这个广告项目将被毁掉。

英语高二年级第一学期Unit 8 Advertising_教案4-新世纪版

英语高二年级第一学期Unit 8 Advertising_教案4-新世纪版

Unit 8 AdvertisingPeriod 3【教学目标】1.掌握过去分词作表语及宾语补足语的用法,并复习不定式及现在分词作表语及宾语补足语的用法,并能在真实的语境中熟练地应用这一语法结构。

2.了解广告的相关知识,能归纳总结成功的广告所必备的要素。

3.能谈论自己喜欢或不喜欢的广告并说明原因。

4.能自己做一些简单的广告设计。

【教学重难点】1.关键词◆语言知识类:by means of , recognize , to an extent , first of all , identify , in question , meet the needs of , take…into account , fall , ill, intend , make use of , back up , quote , add…to , Reach the expected goal, potential, be related to, cater to, be highly culture-conscious, carry out, spoil.◆交际功能类1) 广告类型:TV/radio advertising, TV/radio commercials, newspaper/magazine advertising, mail advertising, billboard advertising, bills and posters, Internet advertising, neon sign, show window advertising, Sandwich board.2) 一些著名商品名称:Kodak, Nike, Adidas, Coca-Cola, McDonald’s, KFC, NOKIA, Sprite, Samsung, Motorola, Pepsi, Nescafe, Motorola, Toshiba, IBM, Intel, Panasonic, Lenovo, Philips, Toyota, Maxwell coffee3) 广告中所用的修辞方法:simile(明喻), metaphor(暗喻) personification(拟人), pun(双关), hyperbole(夸张), parallelism排比), rhetorical question (反问), irony(反语), rhyme(押韵)2.功能:To learn how to recommend sth to a customer and to learn how to persuade someone to buy sth.●They’re very good for the price.●How do you like this pattern?●It wears well and keeps its shape.●It’s the latest and it’s very popular.●It’s very durable.●I’m sure you will find this one very satisfactory.●Come on. Take it!●I think it’s well worth the money.●Go for it!●If I were you, I would certainly take it.●You won’t be disappointed.●I can assure you of its qualify.2.语法点:本课语法教学重点是学过去分词作表语及宾语补足语的用法。

上海新世纪版高二上册英语Unit8Advertisingreading教案S2A

上海新世纪版高二上册英语Unit8Advertisingreading教案S2A

Unit8 What Is Advertising?——reading ·Language learning objective:To help students learn to master key language points in Paragraphs A and B·Skill objectives:To help students to understand the difference between English and Chinese in translationTo help students to improve the reading skill of identifying pronounsTo help students to use the patterns and structures in real situations·Aids:Multimedia·Procedure:Revision :plete the sentences with the Chinese given.1.Advertising can produce ______________________ ( 经济效应)on the whole society.2.___________________ (全球经济)has grown 10% during 5 years.3._____________(首先), we'd better make sure we've got everything we need, then we willstart.4.Its success will depend ________________ (在很大程度上)on their hard work.5. _________________________________(消费品产业)is from cars to chocolate, from coatsto chairs..2.Fill in the blanks with the phrases given.1.He _______________ every chance to watch all kinds of advertisements.2.The company invited Zhou Jielun to ________ the product.3.He ______ some scientific data from the magazines.4.Advertisers should _______________ the market.5.The consumers at last ______________ the value of the new product.Language points:Paragraph A:It’ said that… / by means ofParagraph B:involve / work out / add…to (optional)identify pronounsMatch work: work outA. That is, they need to work out who will buy the product in question.B. Then , having identified the market, they will work out the best way to meet the needs of this market.C. Have you worked out this problem yet?D. I can’t work out the meaning of this poem.E. I will work out a plan of studying.Assignments:1.Go over what we’ve learned today2.Learn paragraph B by heart3.Preview the rest of the text课后检查:Complete the sentences with the given phrases in proper forms:1.The fans _________________ the Chinese football team with cheers.2.We express our thought ____________________ words.3.________________ she just smiled, then she started to laugh.4.Have you ___________ this problem yet?5.The girl _______________ are not in school today.6.Students are to learn to ___________________ their time to develop various skills and abilities.7.We should ____________________ the quality as well as the prices of goods.8.Please _______ some sugar ____ my tea.。

英语高二年级第一学期Unit 8 Advertising_教案5-新世纪版

英语高二年级第一学期Unit 8 Advertising_教案5-新世纪版

Unit 8 Advertising【教学目标】1.To help students get a general idea of the text.2.To discuss the impact of advertising on people’s daily lives.3.To help students to be rational in selecting products.4.To motivate students to form appropriate attitude towards advertising.5.To develop students’ integrated skills in listening, reading and speaking. 【学情分析】广告在生活中无处不在,对人们的生活产生了重大的影响。

一个成功的广告在很大程度上决定了一个新产品未来的命运,然而,有的广告产品人气旺,人们趋之若鹜;有的广告产品无人问津。

本单元通过课文介绍了广告的社会效应,成功广告所应具备的要素,并通过了成功与失败案例作了有力地说明。

通过学习,学生能对日常接触的广告做出描述与评价,并分析其成功要素,或情绪的渲染等广告业常用的设计理念;能交流各自对于广告对人的生活的影响的不同看法;能懂得如何才能成为一个理性的消费者。

同时,通过听说以及阅读来提高学生们的语言表达能力,激发学生对于英语学习的兴趣。

【教学重难点】1.Learning about the essential elements of a successful advertisement2.Listening for information on advertisements3.Expressing attitudes towards advertising4.Improving skimming and scanning5.Listening for main ideas and details in the materials6.Learning to conclude the main idea of the materials【教学过程】教学活动导入 AdvertisingI. Warming-up:A.An advertisementB.Topic ReleaseT: What impressed you? Yeah, McDonald’s advertisement the baby is happy whenseeing McDonald’s.Where can we find advertisements?Advertisements are found in newspapers and magazines, on the Internet and almost everywhere in daily life. Almost everyone is influenced by advertisements like the baby.What’s your favorite advertisement?Here I’d like to share three advertisements with you. You know, I like it because they are easy to remember and easy to understand.C.ListeningT: Listen to the three advertisements on the recording. For each one, write down the name of the product, its special features and the price. Listen for the main points only. Do not worry if there are a few words which you don’t understand. The pictures below will help you.Listening: three advertisements(If students fail to get the main points, listen again.)T: Do you believe the advertisers’ claims? Will you buy the advertised products?Now that advertisements have a great effect on us.What is advertising?S: (students’ opinions)T: Our text will tell us what advertising is.II. Text-understanding:A.Listen to the text, trying to read after the tape.B.Read the text paragraph by paragraph, trying to fill in the form.(For the first time students are required to finish “topic sentences”, and then check the answers. For the second time they are asked to find details about each paragraph. Check the answers paragraph by paragraph.)C.Retell the text in your own words.T: It’s a pair work. When I say “start”, A begins. When I say “change”, B begins. You are given three minutes to finish the task totally. After that, I will invite some of you to retell the text to the whole class.III. Discussion:T: The writer has discussed two main aspects of advertisements: the impact and the factors of successful advertisements. As we all know, every year a large sum of money is spent on advertisements. Why do manufacturers spend money? Are customers influenced by advertisements?T: I’ve prepared two topics for you. You can form a group of four and then discuss one with each other. And then I’ll invite you to share your ideas with us. Give you three minutes. Start, please!1.What’s the purpose of an advertisement?2.How do advertisements influence people’s shopping habits?T: I’m sure you’d like to share your ideas with us. Would you please be the first one?IV. Listening Comprehension:T: You can find further information about the topics in my tape. Listen carefully. For the first time please listen to the tape carefully, trying to understand the main idea. For the second time please fill in the blanks.Try to Become a Rational Consumer﹡The purpose of advertising is to _______ customers of available products or service and ______ products.﹡Generally speaking, customers are rational because ________ and _________ considered when buying products.﹡Sometimes customers have no idea of the ______ for a purchase. For example, the sugar-coated breakfast food is bought because of a _________ motive.﹡Customers must try to become a more ________ and _________ consumers.T: Advertisements play a vital role in our daily life. They can promote sales of products, but sometimes they can also make people crazy. Many adults will buy things they don’t need just because of the advertisements. Children will ask money from parents to buy things advertised on TV. We must be rational when doing shopping.V. Further Practice:1.Cheated by some advertisement, you will?2.Imitate an advertisement you are familiar with or create an advertisement of your own?3.Is it right to ban some products from TV commercials? If you agree, which of the following should be banned? Why?*Cigarettes? *Alcoholic drinks?*Expensive toys? *Any others?VI. Assignments1.Finish Ex. B &C22.Writing:Why a lot of ads are so popular with customers? (About 100 words)。

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依托课文情境提高语言点教学有效性
--- Unit 8 What is Advertising 教学反思
市八中学王萍
效率课堂呼唤:张驰得法、疏密得当、错落有致的课堂节奏及密切联系课文的
教学方法。

新英语课程标准对于课堂教学节奏的要求似乎是“快”。

事实上课堂教学中,如果疏而不密,学生就因过于松弛分散了注意力,则不能达到预期的效果并且阻碍学生认知水平的发展。

但是,我个人认为这个“快”又是相对的,也需要“慢”。

如果教学节奏密而不疏,学生就因长时间紧张造成疲劳,产生抑制。

盲目追求过快的节奏,学生的各种感观难以对其充分感知。

容易使学生的思维跟不上教学的进程,思维无法拓展,造成“消化不良”,效果适得其反。

我想这就要求教师有效把握教学内容和目标、灵活运用各种教学方法,并根据学生课堂表现调控课堂节奏。

并且在教学中密切联系课文,做到不脱离课文纯粹的讲解语法点。

因此,在平时的课堂设计和实施中,我也注意在这方面进行一定的探索和实践。

现以此次研讨课为例,简要对自己在课堂教学节奏设计和把握上的一些反思。

一、有效把握教学内容和目标,合理设计课堂节奏
设计理念:
根据课类型的不同以及同一课堂中不同环节目标的不痛,课堂的节奏也应是不同的。

在复习旧知识或新课的导人时,我认为,不管是在语言操练形式的转换或教学中的过度和衔接,教学环节的变替,应力求简洁、明快、紧凑。

浅易的内容,教师可简略的讲,节奏宜快,还可以“跳跃”,让学生不感到拖沓,不感到厌烦。

尤其是教师发出指令、评价性语言等更应简化语言、加快语速。

而对于教材的重点难点教学节奏宜缓,缓而不松.疏而不虚,多层次、小台阶分步训练。

让学生有充分的时间去动脑筋思考、理解消化。

这样的教学节奏,高低起伏,张驰得当,有利于集中学生注意力,提高课堂教学效果。

教学实践:
每年高考阅读理解题、完形填空等题型都会碰到一些生词,有些生词往往是完形填空、阅读理解题得分的障碍,因此在平时教学中,指导学生阅读时进行猜词就显得十分必要。

本课中两次出现了work out这个词组。

这个词组以前学过的含义是“解出”,在本课中的含义是“找出;想出”。

在教学时,我设计了5道选择题,以字典的形式给出这个词组的不同含义,让学生自己根据上下文去寻找猜词断意的线索,选择答案,再通过学生讨论、教师引
导,让学生找到正确的选项,逐步培养学生的猜词能力。

每年高考阅读理解题中都有一些推理性、概括性、评价性及启发性方面的能力检测题。

它们通常是学生感到最“怵”的。

因此教师在进行阅读教学时要指导学生研读、细读并设置相关题目来训练学生的推理、概括、判断能力,使学生加深对课文的理解。

二、灵活运用多变教学方法,有效调控课堂节奏
设计理念:
凡是比较好的课堂教学,其教学节奏必定是波澜起伏,清新活泼,张驰得当的。

如果45分钟都采用一成不变的教学方法学生会感到乏味,提不起精神。

每堂课应该根据教学内容和学生实际情况不断变换课堂教学结构,有时采用步步深入、环环相扣的纵式渐进的教学结构,有时采用横向联系、分层讲析的横式并进的教学结构等等。

这就要求教师灵活运用各种教学方法来调控,从而使教学节奏变化活泼、富有新鲜感,从而调动学生的积极性,发展学生智力,提高教学质量。

教学实践:
单纯的语言点讲解课时非常单调的,那么有效、适时地利用课文中的语言点采取不同的讲解方法就能提高学生的学习兴趣。

例如文章中有个单词是involve。

我就利用他们高一时第一单元的有关介绍职业的文章,用猜职业的游戏,要求学生根据图片用involve来表达。

这样提高了学生的兴趣,又让他们练习了这个单词的用法。

又如,在操练It is reported这个结构时,我没有采取常用的中译英的方式,而是利用了在学生中相对人气较旺的歌星周杰伦的图片及事例,让学生来表述,课堂气氛相当活跃。

三、讲解和操练的同时密切结合课文。

设计理念:
以往的教学中往往是为了讲解一个语言点,在课外寻找了很多的例句来加强学生对这个单词或词组的理解,而脱离了课文。

这样学生对课文的理解就有所欠缺,而且学生往往单纯从教师所讲解的例句来记忆这些语言点,最终往往会出现有些学生对课文的内容一知半解,或者不清楚这个语言点在课文里的意思。

教学实践:
结合课文讲解语言点,有助于学生对课文的理解。

所以这次公开课中我每说一个语言点总是先显示出课文中的原句。

让学生在理解课文的基础上再掌握课外的内容。

又如,在课堂第一部分单词词组的复习部分,我给的句子内容都与课文内容紧密相连,有效保障了语言学习与情境的相关性。

总之,合理的课堂节奏可以增强每节课的课堂教学效果。

控制课堂教学的节奏的能力,也是教学艺术的一种表现。

为了提高课堂教学效率,教师必须注重优化课堂教学结构,精心设计丰富多彩、新颖多变、起伏有致的活动形式。

并且搭配合理,穿插得体,衔接有序,融洽统一。

还要注意课文的重点所在,疏密得当。

我将继续探索如何把控英语课堂整体节奏的和谐美,增强教学的艺术感染力。

从而提高英语课堂教学的效益。

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