微博信息流产品-超级品牌速递产品说明书
定制版微博需求说明书
Xweibo v2.0定制版微博需求说明书V2.0Xweibo2011年4月目录1文档说明 (1)1.1目的 (1)1.2名词解释 (1)1.3版本记录 (1)2功能需求 (1)2.1账号登录与绑定 (1)2.1.1正向绑定 (1)2.1.1.1登录提示中转 (2)2.1.1.2客户网站登录 (2)2.1.1.3账号绑定 (2)2.1.1.4提示绑定成功 (2)2.1.2反向绑定 (2)2.2模板 (2)2.3皮肤 (2)2.4微博广场 (3)2.4.1微博广场首页 (3)2.4.2随便看看 (3)2.4.3登录信息 (3)2.4.4添加模块 (3)2.5名人堂 (4)2.5.1名人堂首页 (4)2.5.2名人堂一级大类页面 (4)2.5.3名人堂二级分类页面 (4)2.6我的首页 (4)2.6.1微博发布 (4)2.6.2关注的人/自己发布的微博展示 (4)2.6.3自动显示新微博 (4)2.6.4有新消息提示 (5)2.6.5微博显示 (5)2.6.5.1转发 (5)2.6.5.2收藏 (5)2.6.5.3评论 (6)2.6.5.4删除 (6)2.7我的微博 (6)2.8评论 (6)2.8.1我收到的评论 (6)2.8.2我发出的评论 (7)2.9@提到我的 (7)2.10私信 (7)2.10.1我的私信 (7)2.10.2私信发送 (7)2.11关注的人 (7)2.12粉丝 (7)2.13个人设置 (8)2.13.1个人资料 (8)2.13.2设置头像 (8)2.13.3编辑头像 (8)2.13.4显示设置 (8)2.13.5取消帐号绑定 (8)2.14查看他人 (8)2.14.1他人的主页 (8)2.14.2他人的粉丝 (9)2.14.3他人关注的人 (9)2.15搜索 (9)2.15.1用户搜索 (10)2.15.2微博搜索/话题 (10)2.16模块 (10)2.16.1用户组 (10)2.16.2热门话题榜 (11)2.16.3今日话题 (11)2.16.4名人推荐 (11)2.16.5本地关注榜 (11)2.16.6活动 (11)2.16.7Banner图 (11)2.16.8微博发布框 (11)2.16.9随便看看 (11)2.16.10同城微博 (11)2.16.11自定义微博列表 (12)2.16.12热门转发、评论 (12)2.16.13猜你喜欢的用户 (12)2.16.14最新用户 (12)2.17自定义页面 (12)定制版微博需求说明书1 文档说明1.1 目的本文档描述定制版微博的软件需求，用于指导后续的软件设计、开发、测试工作。
2019伊利优酸乳×周冬雨硬核表白微博营销结案报告【快消品】【双微一抖】
一上市， 就成爆款！*数据来源：ADmaster有一款果果昔酸奶饮品别退缩，勇敢去爱！有一个品牌在这个情人节教我们#周冬雨硬核表白#一周话题阅读量高达8.8亿既要勇敢追爱，也要宠爱自己！*数据来源：微博数据中心211998年上市的优酸乳正在持续打响品牌年轻化的战役当我们在讨论品牌年轻化时究竟在讨论什么而是和她们一起疯不是一味讨好这个白色情人节伊利优酸乳不走寻常路的年轻人沟通策略当情人节，各大品牌都在单向讨好粉丝，教大家如何表白的时候，优酸乳果果昔告诉你爱自己、敢追爱、正面刚鬼马少女代言人周冬雨，实力诠释硬核表白不按稿走的Vlog拍摄情人节不要甜言蜜语宠爱自己从早餐开始不约会也可以化妆讨好自己游戏可以输，气势不能输暗恋多没劲，喜欢就要告诉TA！优酸乳芒桃蜜语专宠周借势明星代言人周冬雨的微博影响力掀起硬核表白的风暴明星+热点明星+品牌优酸乳携手微博2亿日活年轻用户释放明星代言影响力打造社交爆款微博实力诠释硬核◤星引力◢——在微博开启娱乐营销新时代助力伊利优酸乳强势打响2019品牌焕新第一战爆款制造机明星号召力粉丝攻心术周冬雨硬核表白制胜三大法宝12爆款红唇动态贴纸引互动高潮，品牌精神无缝连接让人“上瘾”的 果果昔红唇贴纸果果昔微博贴纸累计收获7597万次曝光9.6万次点击火爆的用户参与度 让果果昔红唇成为爆款贴纸爆款制造机甚至，活动结束一周多以后，忠实粉丝仍在使用同款贴纸发布微博！走心态度营销，情人节对话爱豆引发粉丝强烈共鸣粉丝攻心术每天1支Vlog ，用年轻人喜爱的方式与年轻人沟通 从表白日到随心日到自信日再到任性日不教你如何表白而是教你更要宠爱自己勇敢去爱，勇敢去面对情人节不要甜言蜜语 只要果果昔芒桃蜜语宠爱 表白日宠爱 随心日宠爱 自信日宠爱 任性日周冬雨 硬核表白官方博文核心转发明星代言人+意见领袖舆论包围，网友一呼百应粉丝攻心术意见领袖千面“围剿”粉 丝 互 动 热 情 空 前 高 涨微博“ 硬核” 引爆核心粉丝+大V构建传播网转发元气代言人+创新创意形式，点燃粉丝兴趣粉丝攻心术微博全屏视频pro开机微博点赞特效首次尝试微博点赞特效分分钟收获13wa#周冬雨硬核表白#话题讨论内容词云30°释放明星微博影响力，强势捆绑产品与代言人明星号召力元气代言人助力品牌重塑年轻化形象品牌产品与代言人强绑定有周冬雨的地方就有果果昔!超强主阵地全覆盖强导流路径社交周冬雨硬核表白执行亮点回顾12超强主阵地打造品牌在微博的专属阵地，快速积累品牌资产硬广投放期间，话题阅读量快速攀升强势资源聚焦人气，品牌资产翻倍累积100,000,000200,000,000300,000,000400,000,000500,000,000600,000,000700,000,000阅读数阅读数5,000 10,000 15,000 20,000 25,000 30,000 35,00020190313201903142019031520190316201903172019031820190319讨论数当日新增截止至 3 月 2 9 日话 题 阅 读 量 高 达8.8亿话 题 讨 论 量 高 达1 3全屏视频版开机品牌热推热搜榜单/热搜话题套装粉丝头条品牌速递贴纸套装特效点赞明星V 代言评论区精选品牌大视窗品牌BIGDAY覆盖微博用户路径创新媒介形式聚焦微博粉丝注意力路径全覆盖创新媒介强势吸睛，覆盖微博用户浏览全路径第一眼就看到你全屏视频版开机，霸占全量微博用户视觉原生内容渗透粉丝心智品牌速递视频大card ，WiFi 下自动播放火速拦截热搜流量热搜榜单+热搜话题套装， 拦截热搜聚焦品牌阵地热点大视窗，让品牌事件跻身全网最火爆焦点一网打尽周冬雨明星主页流量明星微代言基础包（周冬雨）微代言期间周冬雨所有微博都带上果果昔品牌露出同时在线观看直播人数95.4w+品牌发布会双响炮微博直播+线下专场派对双线并进异地粉丝齐聚微博，蹲守爱豆直播突破空间聚焦品牌，粉丝热情互动绝不错过爱豆任何微博粉丝头条，一键解决 信息淹没的问题24小时置顶粉丝信息流首位5条博文累计提升博文阅读量3172万品牌热推借势高流量，制造品牌大声量累计曝光5000万累计互动36万双流置顶�霸屏展示微博客户端双流大视窗累计曝光1.37亿累计互动139万投放当天视频播放量4822万全微博社交流量拦截，尽数为品牌所用社交强导流UGC 关键词触发语义橱窗，创意导流品牌电商主页导流电商一键购买明星+KOL+普通用户一网打尽，关键词触发语义橱窗海量资源直接导流电商页面一键呼端缩短用户购买路径品牌成功焕新，俘获年轻用户的心，优酸乳携手微博赢得未来！营销总结全网硬核引爆-微博强资源造社交爆款优酸乳+微博+明星+节日 强强联手，打造社交款明星硬核表白-释放代言人微博影响力创意硬核上位-粉丝互动积极性全释放热搜硬核霸榜-持续热搜赢优酸乳口碑粉丝头条明星V 代言全屏视频开机特效点赞 语义橱窗 创意贴纸热搜话题套装 热搜榜单套装全屏开机 热点大视窗 品牌热推双流品牌大视窗周冬雨硬核表白博文互动口碑赢得未来爆款的口碑附喜欢周冬雨，就支持果果昔！广告原来也能这么撩！下单买买买，真的很好喝！果果昔#周冬雨硬核表白#正向评论占比99%以上!品牌+产品双重爆款口碑！。
微博营销策划方案范文
微博营销策划方案范文篇一：微博营销策划书家装联盟微博营销策划书策划书孙亮XX/10/23目录前言 ................................................ ................................................... .. (3)一、市场分析 ................................................ ................................................... .. (3)二、微博营销优势 ................................................ ................................................... (4)三、营销策略 ................................................ ................................................... .. (5)（一）、内容营销 ................................................ ................................................... . (5)（二）、活动营销 ................................................ ................................................... . (5)1、促销活动 ................................................ ................................................... (5)2、有奖征集 ................................................ ................................................... (6)3、有奖问卷 ................................................ ................................................... (6)（三）、话题事件营销 ................................................ ................................................... .. (6)（四）、名人效应 ................................................ ................................................... . (7)（五）、情感营销 ................................................ ................................................... . (7)四、操作流程(来自: 小龙文档网:微博营销策划方案范文) ............................................... (7)（一）、日常工作 ................................................ ................................................... . (7)1、操作人员 ................................................ ................................................... (7)2、操作流程 ................................................ ................................................... (8)3、分析工作 ................................................ ................................................... (8)五、营销目标 ................................................ (9)六、财务分析 ................................................ ................................................... .. (9)前言在信息技术高速发展的今天，信息的传播速度超乎了人们的想象，手指轻轻一点，我们就进入了一个全新的信息世界，信息的即时共享，信息的广泛传播，信息跨越了国界，跨越了地域，跨越了种族，跨越了一道又一道阻隔传递到了世界的角角落落。
微博台网联动推广结案模板资料
三大话题总讨论数高达 317.4亿
总话题阅读量高达 23.2亿
1.2万 用户成为话题粉丝
持续关注话题热议新进展
其中子话题＃钟汉良我去上学啦＃阅读量高达7亿，充 分发挥了其在微博中的明星效应
＃全民狐狸叫＃子话题效果不佳原因分析
＃全民狐狸叫＃相比其他子话题，只获得了131.5万阅读，原因可能是本身参与机制较复杂， 一定程度上影响了用户参与话题讨论的积极性，另外，《狐狸叫》可能并不是当时网友热议的 话题点，所以讨论热情相对不高
Footer 12/10/2015
9
节目播出中
官方节目主话题＋品牌自营话题＋ 网友明星热议话题三大热门话题承 载热议
主话题＃我去上学啦＃核心模块跟 随节目播出内容设置投票
总计11.4万＋用户参与投票互 动
Footer 12/10/2015 10
节目播出后
话题词
节目热点形成，三大热门话题持续发酵
阅读量 13.5亿 5983.2万 7.1亿 3104.6万 2884.6万 2012.1万 705.9万 1518.6万 3271.2万 131.5万 4216.3万 1575.8万 1856.5万 讨论量 160.2万 2.5万 141.6万 1.5万 2.5万 9288 7573 6762 3466 3078 8411 4789 4.8万
＊ 行业平均投放互动率0.3%
Footer 12/10/2015 6
节目播出中
8/27
小茗同学登顶新浪/微博三大热搜框
用户搜索我去上学啦/小茗同学/ 钟汉良/逗逼/冷泡茶,关键词结果页 热推品牌信息 当天获得曝光 4,627万＋
相关搜索量 达47万+ 超行业日平均热搜量 1.6倍
＊ 行业日平均搜索量30万
兰蔻【小黑瓶】BIGDAY营销案例
博 策
利用徐娇/张静初/吕燕的明星影响力，来触达不同年龄段
略
粉丝受众，引发粉丝经济，提升品牌声量
Phase 1 #今年你几岁 #-借势节日
踩点元旦新年时段传播品牌新年视频，利用BigDay组合资 源进行品牌活动扩散
资源整体规划
12.16
· 品牌速递 图文card
12.17
12.18
#打破年龄限制级#
广告曝光
互动率
1,327,938
40.00%
#
打
1,200,000
33.6%
35.00%
破
年
1,000,000
30.00%
龄 限
800,000
25.00% 20.00%
#
制 级
600,000 400,000
366,338 1.5%
417,246
480,835 1.2%
15.00% 10.00%
200,000
新年传递每一年更年轻品牌理念推动小黑瓶产品大曝光phase吕燕品牌分享会loveyourage理念传达产品功能教育phase小黑瓶新年视频借势新年契机全面曝光小黑瓶产品借势微博两大热点放大品牌活动声量phase借势明星利用徐娇吕燕的明星影响力来触达不同年龄段粉丝受众引发粉丝经济提升品牌声量phase借势节日踩点元旦新年时段传播品牌新年视频利用bigday组合资源进行品牌活动扩散121612171218121912311112品牌速递图文card品牌速递图文card品牌速递图文card品牌速递视频card热搜榜单基础包品牌速递图文card关键词新年快乐品牌速递图文card品牌速递图文card热门话题文字链资源整体规划粉丝头条张静初12161218品速图文card互动类内容引发受众讨论声量1219品速视频card视频内容引发用户观看热潮视频card更有利于用户互动的触发1327938366338154172461348083512336000350030002500200015001000500400012000001000000800000600000400000200000140000012161218广告曝光互动率1217图文card1219视频card12181219顶端tips占据信息流顶端黄金点位吸引用户围观热议1219热搜榜单热搜榜单总曝光36763万次助推品牌活动上升热点发现页实时热搜榜热搜榜页榜单123112品速图片card品牌互动类话题123114关键词
微博信息流产品-超级品牌速递产品说明书
a a a aPART THREE 信息流产品超级品牌速递a a a a超级品牌速递与品牌速递的区别广告展示上，优先展示超级品牌速递广告，再展示品牌速递广告，最后展示超粉定价保量及竞价广告。
优先级更高粉丝关系双流置顶产品功能升级动态昵称替换功能移动端分端投放(不支持PC 端投放）平滑投放策略关注流、分组流优先展示粉丝优先展示a a a aa a a a展示机制•优质信息流混合投放•投放策略上粉丝优先展示•粉丝关系优先置顶•广告展现优先级高于普通品速平滑投放机制•在保证广告投放量的前提下，使广告计划在一天中能够较均匀地投放，避免广告短时间内集中消耗，广告可触达全天优质时段的目标受众用户频次控制•单用户单日至多看到超级品牌速递广告1~3次广告形式•图文card•普通视频、视频card•全景图card•焦点图card•原生card•支持动态昵称替换功能a a a a a a a a移动端关注流移动端分组流移动端热门流（少量）a a a a a a a a图文card普通视频视频card全景图card焦点图card原生card参与购买下载card 按钮无自定义H5落地页＃话题＃参与线索收集活动详情页商品购买a a a aa a a a超级品牌速递视频播放内按钮形式WIFI 环境自动加载播放，视频样式特殊支持三大播放内按钮立即试用立即预约查看详情立即参与立即购买立即下载活动按钮a a a aa a a a。
百度、抖音等14个信息流渠道特性分析!
百度、抖音等14个信息流渠道特性分析！近年来，B站、网易云音乐、作业帮、快手、抖音等超级app先后推出了信息流广告业务，市场上可选择的信息流渠道越来越多，了解各大信息流渠道的特性，筛选出适合自家产品投放的渠道成为了各位我们的必修课。
今天怪咖根据自身投放的一些经验，总结了近年主流信息流渠道的特性及一些投放建议，供大家在投放选择渠道时进行参考。
01、腾讯社交平台腾讯，可以说是社交行业的龙头老大，成立时间最早，凭借QQ和微信，占据庞大的流量，基本达到覆盖全网用户；以及基于腾讯新闻类的信息流广告。
• 主要产品腾讯新闻、微信朋友圈、公众号、QQ空间、浏览器、腾讯网、腾讯视频、腾讯新闻、天天快报等。
• 平台优劣势优势：社交应用排名NO.1（QQ、微信），覆盖面广，用户日常活跃性高、粘性大，适合品牌宣传，年轻用户集中，支持oCPM模式投放。
腾讯新闻类信息流资源丰富，目标客户定位精准，精打细算见利益。
劣势：平台多，人群广，难精准• 行业投放建议QQ类广告建议投放轻工业或生活类产品；微信类广告，需确认自己产品的用户群，明确产品调性，定向投放到目标人群。
硬广式曝光+软广式植入，广告效果实现更快！02、知乎知乎给我们印象最深的就是高逼格，有事没事上知乎。
知乎的用户群体倾向于年轻化、白领、高收入、高学历，集中在一二线城市，其消费能力也是极高的。
• 广告展现形式知乎的广告位主要分为四个板块：推荐页、问题页、回答页和关注页。
知乎的创意主要分为：大图、文字、视频、小图、组图。
• 平台优势优势：流量质量高，都较为理性，且购买能力高• 行业投放建议房产家居、游戏、金融、教育培训、电商、网络服务、旅游等相关行业皆可投放。
03、微博微博，可以说是吃瓜群众的聚集地，粉丝群体活跃，偏年轻化，女性用户居多，容易受舆论影响，爱八卦。
它是基于海量用户，把广告信息广泛传递给粉丝和潜在粉丝的实时竞价广告产品。
然后根据用户属性和社交关系将信息精准的投放给目标人群，同时微博“粉丝通”也具有普通微博的全部功能，如转发、评论、收藏、赞等，可实现广告的二次传播，是很实用的营销工具。
Unified Brands 产品操作手册说明书
This manual provides information for:OPERATOR MANUAL IMPORTANT INFORMATION, KEEP FOR OPERATORPART NUMBER 121006, REV. F (11/11)THIS MANUAL MUST BE RETAINED FOR FUTURE REFERENCE.READ, UNDERSTAND AND FOLLOW THE INSTRUCTIONS ANDWARNINGS CONTAINED IN THIS MANUAL.FOR YOUR SAFETY Do not store or use gasoline or other flammable vapors and liquids in the vicinity of this or any other appliance.WARNING Improper installation,adjustment, alteration, service or maintenancecan cause property damage, injury ordeath. Read the installation, operating and maintenance instructions thoroughly before installing or servicing this equipment.NOTIFY CARRIER OF DAMAGE AT ONCEIt is the responsibility of the consignee to inspect the container upon receipt ofsame and to determine the possibility of any damage, including concealed dam-age. Unified Brands suggests that if you are suspicious of damage to make anotation on the delivery receipt. It will be the responsibility of the consignee to filea claim with the carrier. We recommend that you do so at once.Manufacture Service/Questions 888-994-7636.Information contained in this document is known to be current and accurate at the time of printing/creation. Unified Brands recommends referencing our product line websites,, for the most updated product information and specifications.MODELS TD/3 &TDA/1 DomesticSTEAM JACKETED KETTLE· Stainless Steel· Table Top Mounted· Direct Steam Heated· TiltingCAUTION: BE SURE ALL OPERATORS READ, UNDERSTAND AND FOLLOW THE OPERATINGINSTRUCTIONS, CAUTIONS, AND SAFETY INSTRUCTIONS CONTAINED IN THIS MANUAL. WARNING: THIS UNIT IS INTENDED FOR USE IN THE COMMERCIAL HEATING, COOKING AND HOLDING OF WATER AND FOOD PRODUCTS, PER THE INSTRUCTIONS CONTAINED IN THIS MANUAL. ANYOTHER USE COULD RESULT IN SERIOUS PERSONAL INJURY OR DAMAGE TO THE EQUIPMENTAND WILL VOID WARRANTY.WARNING: KETTLES MUST BE INSTALLED BY PERSONNEL QUALIFIED TO WORK WITH STEAM PLUMBING.IMPROPER INSTALLATION CAN RESULT IN INJURY TO PERSONNEL AND/OR DAMAGE TOEQUIPMENT.WARNING: AVOID ANY EXPOSURE TO ESCAPING STEAM. STEAM CAN CAUSE SEVERE BURNS. WARNING: TAKE EXTREME CARE TO KEEP HOT CONTENTS FROM SPILLING OR SPLASHING ON ANYONE.DO NOT STAND DIRECTLY IN FRONT OF KETTLE BODIES WHEN THEY ARE BEING TILTED. WARNING: AVOID ALL DIRECT CONTACT WITH HOT EQUIPMENT SURFACES. DIRECT SKIN CONTACT COULD RESULT IN SEVERE BURNS.WARNING: AVOID ALL DIRECT CONTACT WITH HOT FOOD OR WATER IN KETTLES. DIRECT CONTACT COULD RESULT IN SEVERE BURNS.CAUTION: DO NOT OVER FILL THE KETTLE WHEN COOKING, HOLDING OR CLEANING. KEEP LIQUIDS AT A MINIMUM OF 2-3” (5-8 CM) BELOW THE KETTLE BODY RIM TO ALLOW CLEARANCE FORSTIRRING, BOILING AND SAFE PRODUCT TRANSFER.WARNING: TAKE SPECIAL CARE TO AVOID CONTACT WITH HOT KETTLE BODY OR HOT PRODUCT WHEN ADDING INGREDIENTS, STIRRING OR TRANSFERRING PRODUCT TO ANOTHER CONTAINER. WARNING: WHEN TILTING KETTLE FOR PRODUCT TRANSFER:1) WEAR PROTECTIVE OVEN MITT AND PROTECTIVE APRON.2) USE CONTAINER DEEP ENOUGH TO CONTAIN AND MINIMIZE PRODUCT SPLASHING.3) PLACE CONTAINER ON STABLE, FLAT SURFACE, AS CLOSE TO KETTLE AS POSSIBLE.4) STAND TO LEFT OR RIGHT SIDE OF KETTLE (DEPENDING ON TILTING HANDLE PLACEMENT)WHILE POURING. DO NOT STAND DIRECTLY IN POUR PATH OF HOT CONTENTS.5) POUR SLOWLY, MAINTAIN CONTROL OF KETTLE BODY HANDLE AT ALL TIMES, ANDRETURN KETTLE BODY TO UPRIGHT POSITION AFTER CONTAINER IS FILLED OR TRANSFER ISCOMPLETE.6) DO NOT OVER FILL CONTAINER. AVOID DIRECT SKIN CONTACT WITH HOT CONTAINER ANDITS CONTENTS.CAUTION: KEEP FLOORS IN FRONT OF KETTLE WORK AREA CLEAN AND DRY. IF SPILLS OCCUR, CLEAN IMMEDIATELY TO AVOID SLIPS OR FALLS.WARNING: FAILURE TO CHECK SAFETY VALVE OPERATION PERIODICALLY COULD RESULT IN PERSONAL INJURY AND/OR DAMAGE TO EQUIPMENT.WARNING: WHEN TESTING, AVOID ANY EXPOSURE TO THE STEAM BLOWING OUT OF THE SAFETY VALVE.DIRECT CONTACT COULD RESULT IN SEVERE BURNS.2 OM-TDCAUTION: MOST CLEANERS ARE HARMFUL TO THE SKIN, EYES, MUCOUS MEMBRANES AND CLOTHING.PRECAUTIONS SHOULD BE TAKEN. WEAR RUBBER GLOVES, GOGGLES OR FACE SHIELD ANDPROTECTIVE CLOTHING. CAREFULLY READ THE WARNINGS AND FOLLOW THE DIRECTIONS ONTHE LABEL OF THE CLEANER TO BE USED.CAUTION: USE OF ANY REPLACEMENT PARTS OTHER THAN THOSE SUPPLIED BY AUTHORIZED DISTRIBUTORS CAN CAUSE OPERATOR INJURY AND DAMAGE TO THE EQUIPMENT, AND WILLVOID ALL WARRANTIES.WARNING: SERVICE PERFORMED BY OTHER THAN FACTORY AUTHORIZED PERSONNEL WILL VOID WARRANTIES.OM-TD 3Important Operator Warnings .....................................................page 2-3References..................................................................................... page 4Equipment Description.................................................................. page 5Inspection and Unpacking ............................................................ page 6Installation ..................................................................................... page 7Initial Start-Up................................................................................ page 8Operation ................................................................................... p age 9-10Sequence of Operation ................................................................ page 11Cleaning........................................................................................ page 12Maintenance................................................................................. page 13Troubleshooting............................................................................ page 14Part Lists/Diagram .................................................................. page 15-17Service Log ............................................................................ page 18-19KLENZADE SALES CENTER ECOLAB. Inc.370 WabashaSt. Paul, Minnesota 55102800/352-5326 or 612/293-2233NATIONAL SANITATION FOUNDATION3475 Plymouth Rd.Ann Arbor, Michigan 48106ZEP MANUFACTURING CO.1310-T Seaboard Industrial Blvd.Atlanta, Georgia 303184 OM-TDOM-TD 5The TDC/3 and TDA/1 are tilting, table-top kettles with direct steam-heated jackets. The one-piece stainless steel body on each includes a butterfly shaped pouring lip. The kettles have a 180 emery grit interior finish and a bright semi-deluxe exterior finish.Every unit requires a remote steam source. The steam supply is controlled by an inlet valve, and enters the jacket through one support and rotary joint. Condensate leaves the jacket through the other rotary joint and support. Standard units are ASME shop inspected, stamped, and registered with the National Board. These kettles operate efficiently at pressures above five PSI. A safety valve, strainer, steam trap, and check valve are all required for installation, and may be ordered as optional equipment.Optional features and equipment include:• Higher maximum pressure • Bracket inserts • Lift-off covers • Kettle brush kit • Open leg mounting table mounting • Steam trap assembly The TDC/3 kettle has a jacket rated for working pressures up to 55 PSI. The kettle body incorporates a reinforced rim. Two tubular steel supports support the swivel on which the kettle tilts. A support leg projects from the bottom rear of the kettle.The design makes it easy for one person to tilt the kettle with the tilting handle, even when the kettle is full.The TDA/1 kettle incorporates a reinforced rim and a jacket rated for working pressures up to 50 PSI. Two chrome-plated arms support the trunnions on which the kettle tilts. The arm that also serves as the steam inlet has an integral steam control valve.TDC/3TDA/1The kettle will arrive completely assembled and wrapped in protective plastic,strapped and bolted on a skid, enclosed in a cardboard crate. Immediately on receiptremove the box and plastic wrap, and inspect the unit for damage. Report anydamage or an incorrect shipment to the delivery agent.Write down the model number, serial number and installation date, and keep thisinformation for future reference. Space for these entries is provided at the top of theService Log in the back of this manual.When installation is to begin, cut the straps holding the unit on the skid. Lift the unitstraight up off of the skid.6 OM-TDOM-TD 71.Installation under a ventilation hood is recommended. Consult local codes.2. Install and anchor the kettle on a level and rigid surface. Recommended mounting surface is 16 gauge (.060” thick) top with a lower reinforcement of C4 structural channel. NOTE: Failure to install the kettle per above recommendation may cause the steam piping to flex and leak, reduce seal life and will void warranty. (see figure at left)3. If the steam supply pressure is greater than the maximum working pressure stamped on the nameplate, you must install a pressure reducing valve in the steam supply line near the kettle.4. Connect the steam supply line to the steam inlet fitting. Include a steam control valve and an appropriate safety valve. To obtain the full heating capability of the kettle, the steam supply line must be as large as the steam inlet fitting.5. The safety valve must be preset to relieve jacket pressure that exceeds its rated limit. Do not try to adjust the valve setting, and do not allow the valve outlet or lever to be blocked.6. Connect the kettle condensate return line to the boiler return line, or to a drain. A suitable steam trap, strainer, and check valve must be installed. (See recom-mended piping diagram, below). A condensate return pump may be required.7.Any mechanical change must be approved by the Service Department.Standing Piping The inlet valve for TDC models may be located anywhere on the cabinet top or face but not through the face casting. The illustrated sleeve is designed to simplify valve installation by allowing the valve to shift off center by 1/4”, if necessary. This should be enough to allow for thread take-up and misalignment.*Accessories available as options. Piping is to be supplied by the installer.RIGID MOUNTING SURFACENow that the kettle has been installed, you should test it to ensure that it is operatingcorrectly.1. Remove all literature and packing materials from inside and outside of the unit.2. Pour a small amount of water into the kettle.3. Open the steam inlet valve.4. When the water begins to boil, inspect all of the fittings to ensure that there areno leaks.5. Check the safety valve by lifting its lever far enough to let steam escape. Thenlet it snap back into place to reset the valve so that it will not leak.6. Shut down the unit by closing the steam inlet valve.7. Operate the tilting mechanism to confirm that this feature functions through thewhole range of normal operation.If the unit functions as described above, it is ready for use. If the unit does not functionas intended, contact your local Certified Service Agency.8 OM-TDOM-TD 9To heat the kettle, open the steam inlet valve. Adjusting the valve allows you to control the heating rate. Opening the valve more allows steam to flow into the jacket faster, and heats the product faster.The kettle operates efficiently at pressures from five PSI to the maximum working pressure for which the kettle was designed. The maximum pressure is stamped on the kettle nameplate.1. Tilting To transfer product or empty the kettle: the kettle is designed and manufac-tured to be tilted in a controlled manner. Grasp the insulated plastic ball firmly. Maintain a firm grip on handle when tilting, while keeping the kettle body in a tilted position and then SLOWLY returning the kettle body to an upright position.2. Accessories A. Cover As with stock pot cooking, an optional lift-off cover can speed up the heating of water and food products. A cover helps retain heat in the cooking vessel and reduces the amount of heat and humidity released into the kitchen. Use of a cover can reduce some product cook times and help maintain the temperature, color and texture of products being held or simmered for extended periods. Make sure plastic ball handle is secure on the lift off cover before using. ALWAYS use the plastic handle to place or remove the cover from the kettle. Wear protective oven mitts and a protective apron. When putting the cover on the kettle, position it on top of kettle rim, with its flat edge facing the pouring lip.When removing cover:a) Firmly grasp the plastic handle b) Lift rear edge (farthest from operator) 1-2” (3-5 cm) to allow any steam and water vapor to escape the cooking vessel. Wait 2-3 seconds.c) Tilt cover to 45-60° angle and allow any hot condensate or prod-uct to roll off cover back into kettle.d) Remove the cover, ensuring that any remaining hot condensate or product does not drip on operator, floor or work surfaces.e) Place cover on safe, flat, sanitary, out- of-the-way surface, or return to kettle rim.WARNING CAUTION,B. Basket InsertAn optional kettle basket insert (10 Quart and larger) can assist in cook-ing water boiled products, including eggs, potatoes, vegetables, shellfish, pasta and rice. The nylon mesh liner must be used when cookingproduct smaller than the mesh size of the basket, which is approximately1/4” (6 mm). This includes rice and small pasta shapes.Allow for the water displacement of basket and product to be cooked.This may mean only filling the kettle half full of water. Test the basketand product displacement with the kettle OFF, and with cold water in thekettle.a) Load basket on a level, stable work surface.b) Lift the loaded basket with both hands. Get help from anotherperson if the basket is too heavy for safe handling.c) Slowly lower product into kettle.d) When removing basket with cooked product, lift the basketstraight up, ensuring that the bottom of the basket clears the rimand pouring lip of the kettle. Wear protective oven mitts and aprotective apron.e) Allow hot water to fully drain from product before moving thebasket away from the kettle. Do not rest the kettle basket on thekettle rim or pouring lip. If the basket is too heavy for one individ-ual to lift and safely move, get help from another person. Removeproduct immediately from the basket into another container, beingsure to avoid contact with hot product and hot basket or. . .f) Place basket with food on stable, flat surface, setting it insidea solid steamer or bake pan, to catch any remaining hot waterwhich might drain from product.10 OM-TDThe following “action-reaction” outline is provided to help the user understand the function of the equipment.When the steam inlet valve is opened, steam flows into the jacket at a pressure determined by the boiler system or by the pressure reducing valve that serves the kettle.In the jacket, steam transfers heat to the kettle as it condenses into water. The steam trap allows condensate (water) to leave the jacket, while it holds steam in. When the steam is shut off, condensation produces a vacuum in the jacket, but the check valve in the condensate return line keeps water from flowing back into the jacket.OM-TD 1112 OM-TD 1. Suggested Tools: a) A good cleanerb) Kettle brushes in good condition c) A good sanitizer d) Film remover2. Procedure:a) Clean food-contact surfaces as soon as possible after use. If the unit is in continuous use, thoroughly clean and sanitize the interior and exterior at least once every 12 hours.b) Scrape and flush out food residues. Be careful not to scratch the kettle with metal implements.c) Prepare a hot solution of the detergent/ cleaning compound as instructed by the supplier.d) Clean the unit thoroughly, inside and outside.e) Rinse the kettle thoroughly with hot water, then drain completely. f) As part of the daily cleaning program, clean soiled external and internalsurfaces. g) To remove stuck materials, use a brush, sponge, cloth, plastic or rub-ber scraper, or plastic wool with the cleaning solution. To reduce effortrequired in washing, let the detergent solution sit in the kettle and soakinto the residue. Do not use abrasive materials or metal tools that mightscratch the surface. Scratches make the surface harder to clean and provide places for bacteria to grow.h) Do not use steel wool, which may leave particles in the surface andcause eventual corrosion and pitting.i) The outside of the unit may be polished with a stainless steel cleanersuch as “Zepper” from Zep Manufacturing Co.j) When equipment needs to be sanitized, use a solution equivalent to onethat supplies 200 parts per million available chlorine. Obtain advice on sanitizing agents from your supplier of sanitizing products.k) Following the supplier’s instructions, apply the agent after the unit hasbeen cleaned and drained. Drain and thoroughly rinse off the sanitizer.l) It is recommended that each piece of equipment be sanitized just before use.m) If there is difficulty removing mineral deposits or a film left by hard wateror food residues, clean the kettle thoroughly and use a deliming agent, in accordance with the manufacturer’s directions. Rinse and drain the unit thoroughly before further use.n) If cleaning problems persist, contact your cleaning product representa-tive for assistance. The supplier has a trained technical staff with labora-tory facilities to serve you.Use a brush, sponge, cloth, plastic or rubber scraper, or plastic wool to clean.Don’t use metal implements or steel wool.c.Prepare a hot solution of the detergent/cleaning compound as instructed by thesupplier.c.Prepare a hot solution of the detergent/cleaning compound as instructed by the supplier.d.Clean the unit thoroughly, inside andNOTICE: Contact an authorized representative whenrepairs are required.A Maintenance and Service Log is provided at the back of this manual. Each time maintenance is performed on your kettle, enter the date on which the work was done, what was done, and who did it. File the log with the warranty.Periodic inspection will minimize equipment down time and increase the efficiency of operation. The following points should be checked:1) Once a day, with pressure in the jacket, check the operation of the safety valve.Lift the lever of the safety valve until steam is released. Then release thelever and let the valve snap shut. If the lever does not activate, or there is noevidence of discharge, or the valve leaks, immediately discontinue use of the Array kettle and contact a qualified service representative.2) At least once every 90 days, inspect fittings and valves for signs of damageor wear. Regularly examine trunnion packings and valve seats for wear, andreplace them when necessary.NOTE: Service performed by other than factory authorized personnel will voidall warranties.OM-TD 13Your kettle will operate smoothly and efficiently if properly maintained. However, the following is a list of checks to make in the event of a problem. If the actions suggested do not solve the problem, call your qualified Service Representative. If an item on the list isfollowed by X, the work should be done by a qualified service representative.14 OM-TDOM-TD 15Model TDC/32132729283032313336353417161512141316 OM-TDOBSOLETE MODEL HANDLEOM-TD 17MODEL TDC/3Pedestal Cap 081754NOTE: THESE 5 RINGS COMPRISE ONE SET OF PACKING & MUST BE ASSEMBLED INTHE MANNER SHOWN. PART NO 002033FEMALE PACKING RING ADAPTERMALE PACKING RING ADAPTERPEDESTAL CAP 081754Model No:Purchased From: Serial No:Location:Date Purchased:Date Installed:For Service Call:Purchase Order No:18 OM-TDOM-TD 191055 Mendell Davis Drive • Jackson MS 39272888-994-7636 • 601-372-3903 • Fax 888-864-7636PART NUMBER 121006, REV. F (11/11)© 2011 Unified Brands. All Rights Reserved. Unified Brands is a wholly-owned subsidiary of Dover Corporation.。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
a a a a
PART THREE 信息流产品
超级品牌速递a a a a
超级品牌速递与品牌速递的区别
广告展示上，优先展示
超级品牌速递广告，再展示品牌速递广告，最后展示超粉定价保量及竞价广告。
优先级更高
粉丝关系双流置顶
产品功能升级
动态昵称替换功能
移动端分端投放
(不支持PC 端投放）
平滑投放策略
关注流、分组流优先展示
粉丝优先展示
a a a a
a a a a
展示机制
•优质信息流混合投放•投放策略上粉丝优先展示•粉丝关系优先置顶
•广告展现优先级高于普通品速
平滑投放机制
•在保证广告投放量的前提
下，使广告计划在一天中
能够较均匀地投放，避免
广告短时间内集中消耗，
广告可触达全天优质时段
的目标受众用户
频次控制
•单用户单日至多看到超级
品牌速递广告1~3次广告形式
•图文card
•普通视频、视频card
•全景图card
•焦点图card
•原生card
•支持动态昵称替换功能
a a a a a a a a
移动端关注流移动端分组流移动端热门流（少量）a a a a a a a a
图文card
普通视频
视频card
全景图card
焦点图card
原生card
参与
购买
下载card 按钮
无
自定义
H5落地页
＃话题＃参与线索收集
活动详情页
商品购买
a a a a
a a a a
超级品牌速递视频播放内按钮形式
WIFI 环境自动加载播放，视频样式特殊支持三大播放内按钮
立即试用
立即预约
查看详情
立即参与
立即购买
立即下载
活动按钮
a a a a
a a a a。