商务英语基础上册Unit 11教案
商务英语阅读教案
商务英语阅读教案【篇一：教案-商务英语阅读-unit 11-叶兴国】unit 11teaching objectives:1. to remember and use new words and expressions;2. to learn how businesses publicize their ideas of environmental protection;3. to learn how businesses help their consumers to lead a healthy lifestyle;4. to review and learn some knowledge about idioms;5. to deal with the language points in text a and text b.focuses:1. to learn how businesses publicize their ideas of environmental protection;2. to learn how businesses help their consumers to lead a healthy lifestyle.difficulties:how to help students understand and use english idioms.teaching time: 2 periods.teaching procedures:part i pre-reading questionsit can be used as lead-in questions. for students, they can discuss with each other and will have free answers. part ii extensive readingin this part, there are two texts and their relevant exercises. by reading the texts in limited time, teacher helps students understand the contents and the reading methods to build reading abilities gradually. text a succeeding as a “green” businessa. let the students look at 3 questions first and then read text a as quickly as they can for the first time to get find their answers;b. check the answers to the 3 questions first and then the answers to exercises i ii;e. read through the text and analyze the language points in the text:1. increasing numbers of businesses, both small and large, are jumping on the “green bandwagon”. 越来越多的企业，无论规模大小，都正一窝蜂地涌向“绿色浪潮”。
商务英语第一册十、十一单元教学PPT
Unit 11 Crisis management
Starting up
A Discuss these questions 1 When ,in your opinion, dose a business problem become a crisis. 2 What crisis that business managers have to face can you think of ? 3 What sort of crisis might your own company of institution have to deal with ? 4 What do crisis management team do ? B Crisis management experts have identified the following key steps for companies in a crisis . Use complete the table below. Then discuss your answers. 1 Set up a crisis management team 2 Try to predict what crisis could occur 3 Role play a potential crisis
Showing interest Really? That’s interesting Right/ OK/Mmm/Yes/No Showing empathy I know what you mean How awful Asking for details So what happened? What did you do ? Clarifying Are you saying What (exactly) do you mean by …? Could you be more specific please? Summarising (So) you think (So) what you’re saying is…… Repetition/Question tags A We’ve reduced customer complaint by 30% B 30% ? / Have you ?
《商务英语综合教程》 Unit (11)
3. The government decided to adjust their policy according to the
.
4. It’s the most competitive market in the world, because every
wants to
succeed in China.
1. Focusing too much on the little stuff. “First, you need to get your business off the ground,” says Steve Tobak, founder of Invisor Consulting, a business strategy firm, and author of Real Leaders Don’t Follow: Being Extraordinary in the Age of the Entrepreneur. While this directive may seem obvious, new business owners can get really bogged down by the details. Don’t do this. By getting sidetracked focusing on things like how your business cards look or the design of your logo, founders are wasting valuable time. Instead, concentrate on tasks that will help propel your business to the next level.
商务英语第一册十、十一单元教学PPT-18页文档资料
He remembered to reply to the complaint .(He didn’t forget)
He remembers replying to the complaint .( He has a clear memory of this )
look people directly in the eye at all things. nod your head often to show interest. repeat what the speaker ha said in your own words. be aware of the speaker’s body language interrupt the speaker often to show you are listening. think about what you are going to say while the speaker is talking use body language to show you are attentive try to predict what they are going to say next. ask questions if you do not understand say nothing until you are absolutely sure that the speaker has finished.
Listening ( new ideas in customer care)
A 10.1 Chris Storey is Senior Lecture in marketing at the City University Business School in London . In the first part of the interview , Chris defines customer service as a) ‘doing the right thing’ and b) ‘ delighting customers’ .What examples dose he give to illustrate these two ideas ?
商务英语实训教程上册上册 unit 11 Product Life Cycle教师参考
教师用书
Unit（11）Product Life Cycle
Pre-reading questions
What do you know about product life cycle?
The product life cycle goes through many phases, involves many professional disciplines, and requires many skills, tools and processes. Product life cycle (PLC) has to do with the life of a product in the market with respect to business/commercial costs and sales measures; To say that a product has a life cycle is to assert four things: 1) that products have a limited life, 2) product sales pass through distinct stages, each posing different challenges, opportunities, and problems to the seller, 3) profits rise and fall at different stages of product life cycle, and 4) products require different marketing, financial, manufacturing, purchasing, and human resource strategies in each life cycle stage.
教参《英语 基础模块》上册 Unit 11
教学目标教学要求与建议I. Warming Up1. 教学内容分析与要求“热身”部分设计了一个自由发挥的填空题，让学生讨论好朋友应该具备什么样的品质。
这部分的目的是：呈现本单元的中心话题——友谊，帮助学生在头脑中形成一个有关“好朋友”的信息；复习并学习表述友谊的相关词语。
2. 教学建议（1）教师先引导学生谈论课文插图。
让学生们谈谈自己的好朋友是什么样的。
（2）由看图讨论过渡到Warm up 中的 2 个问题，布置任务要求学生根据问题谈个人的看法。
（3）检查学生预习生词和短语的情况，鼓励和促进全班学生养成课前预习的良好学习习惯。
II. Reading1．教学内容分析与要求本单元话题是“友谊”，谈论有关交友和什么是真正的朋友，让学生从中增强对友谊的理解。
Reading 部分承载着整个单元最重要的语言和文化信息，也是教师在整个教学过程中需要重点处理的部分。
文章的标题是“交友”，叙述了人们在生活中有很多的朋友，但什么人才是你真正的朋友，那就是可以同甘苦共患难的人，一个你可以依赖的人。
最后，文章提出，友谊是人一生中最宝贵的东西之一。
通过阅读本篇课文，学生不仅要进行阅读技能的训练，学习一些新的词汇和短语的表达方式，还要在阅读过程中了解如何认识结交真正的朋友。
2. 教学建议在阅读课文之前，教师可从不同的角度引导学生思考为什么朋友对我们这么重要，然后让学生相互交流，教师作出总结。
本课文学习的主要目的是：一是了解朋友有很多种，如校友、工友、室友、棋友等等在日常活动中结交的朋友，但真正的“best friends” 和 “close friends” 又是什么样的呢？二是让学生明白真正的友谊是人一生中最宝贵的东西；三是让学生在语境中学习并掌握文章中的词汇和短语的用法。
课文教学步骤建议如下，供参考： 1）要求学生独立阅读课文，帮助他们理解课文大意。
指导学生通过上下文，对生词进行大胆猜测，或者暂时略过。
2）细读课文，抓住文中的关键信息和段落大意。
剑桥商务英语》授课教案Unit 11
Unit 11 (a) Arranging a conferenceI. Teaching Objectives:i. To enable Ss to talk about arranging a conferenceii. To practise reading and listening for specific informationiii. To review language for checking and confirmingiv. To practice writing a letter of confirmationII. Materials needed:Cassette-Pass Cambridge BEC PreliminaryCards- 7 Cards: one set of cards per pair / group to be photocopiedfrom T’s GuideIII. Teaching Process:i.Unit overview·An enquiryV ocabulary: Ss order cards showing how to arrange a conference.Listening 1: Ss listen to a telephone call about arranging amarketing conference and answer true/false questionsbefore filling in a form.Speaking: Ss discuss what the conference orgainser’s job involves.Reading: Ss scan advertisements about three conference venues forspecific information.Speaking: Ss work in pairs and select a venue for the marketingconference.·Confirming arrangementsListening 2: Ss listen to a telephone call in which conference arrangements are checked and complete notes.Language focus: Ss review language for checking and confirminginformation.Speaking: Ss discuss a conference programme. (Activity sheet pages 126 and 130)Writing: Ss work in pairs to plan and then write a letter of confirmation.·Self-studyV ocabulary: Collocation exercise (conference verbs and nouns).Gap-fill exercise (conference vocabulary).Language focus: Question writing (linked to conference nouns).Keyword exercise (conference).Writing: Making the letter from the previous section more concise.Exam practice: Memo writing.ii.Detailed study of this unitStep 1 An enquiryWarmer: T introduces the subject of conferences and elicits briefly whether students have attended or organized conferences and their general opinion of them.Ex. 1 V ocabularyT hands out a set of cards to each pair of students to sort into the correct order for organising a conference. This vocabulary will be recycled in this step. We need to concern about the details of the conference which include choice of location, equipment needed, budget, date, duration, finalizing the programme details, invitation of delegates and asking for a quotation.Suggested answer:1.decide on the budget2.decide on the duration3.arrange a date4.choose a location5.invite the delegates6.finalise the programme detailsanize the equipment requiredEx. 2 Listening 1T sets the scene before playing the cassette. Students complete the true/false exercise.Notes:1.Europa Events: 欧罗巴会务服务公司2.Amtech: 美国公司，从事超声波金属焊接设备的生产，在世界各地设有销售和服务机构3.…make a written proposal: 写一份书面提案Ex. 3 Listening 1Ss listen again and complete the form. Ss check answers in pairs before class feedback.Ex. 4 SpeakingSs draw up a list of what they th ink Rachel’s job involves. T then asks them if they would like to do such a job.Useful expressions:1.answering calls about arrangement of conferences2.asking for the details of the conference which include venue,date, duration, price, number of delegates, equipment, catering,etc.3.offering quotation4.checking or confirming information on the phone or in a writtenformEx. 5 ReadingBefore Ss read the proposals, T elicits the type of information Ss would need for deciding on a venue for a conference ( price? Near the centre/airport? Attractive location? Modern or old-style charm? etc.) Ss then read the three descriptions and complete the scanning exercise. T points out that the answers may include more than one hotel.Note: 1. within walking distance: 数步之遥Suggested answer:1.The Plaza and The Grand Hotel2.The Grand Hotel and the Karoliny Conference Centre3.The Plaza4.The Grand Hotel5.The Karoliny Conference Centre6.The Plaza and The Karoliny Conference Centre7.The Karoliny Conference CentreEx. 6 SpeakingSs work out which hotel would be cheapest for Daniel’s conference. They then decide if any other considerations would outweigh this factor. For instance, location/ venue, distance from the centre/airport, setting, modern or old-style charm.Step 2 Confirming arrangementsEx. 1 Listening 2Before the listening exercise, T asks Ss to read through Rachel’s notes and checks Ss know what type of information they are listening for. Then T replays the cassette for Ss and focuses on language for checking before referring Ss to the Don’t forget! section.Note: 1. Sure, go ahead. 对，接着说。
基础英语Unit 11 Tour (教案)
（答案是A）
B部分.
Listen to the conversation and choose the correct answer:（教学方法与A部分相同）
（二）Listening讲授新课（40分钟）
A部分.
Look at the pictures below and listen to the tape of a conversation and choose the correct answer:
Step 1（第一步）: Learn some new words and some phrases first students read the new words after the teacher（学听力A部分相关词汇）
（校对答案，教师讲解难句）
（答案是1.B 2.A 3.A 4.A 5.A）
C部分.
Listen to the conversation and mark T or F before the statements (T-true, F-false):
Step 1（第一步）: Learn some new words and expressions:学听力c部分相关词汇
Step 1（第一步）: Learn some new words and expressions (学听力A部分相关词句)
exciting令人兴奋的，令人激动的
Cantonese广东的，广东人，广州话
most of the time大部分时间
in fact实际上
Haven’t seen you for a long time.好久不见了。
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【Title of Lesson】Unit 11 Inquiries and Replies【Text Book】Basic Business English【Teaching Objects and Demands】➢Knowledge and Ability Objects1. To let the students know some basic knowledge of inquiries and replies.2. To let the students know some words and phrases about inquiries and replies.3. To train the students’ abilities of listening and speaking.4. To train the students’ abilities of using English to make simple dialogues about inquiries and replies.➢Procedure and Method Objects1. Through self-study, train students’ abilities of analyzing problems, solving problems and summarizing problems.2. Through group activities, train students’ team spirit of mutual cooperation and to improve their communication ability.3. Through the competition, trai n students’ sense of competing and participating actively, stimulate students’ interests in learning, improve their abilities to adapt to change and enhance their thinking abilities.➢Moral and value Objects1. To enable the students to understand the importance of knowing what are inquires and their replies.2. To lay the foundation for the future English communication.【Teaching Key Points】1. Some words and phrases about inquiries and replies.2. Some sentences patterns about inquiries and replies.【Teaching Difficulties】How to enable students to make inquiries and replies.【Teaching Aids】Multi-media computer, cards and some exercise papers; Software: Microsoft PowerPoint 【Teaching Methods】Interactive teaching (learning--reciting –utilizing), discussion, questions & answers methods with the help of some games and activities.【Teaching Periods】180 minutes ( 4 Lessons)【Teaching Procedures】Step 1: Lead-in1. Through free talk to lead in the new lesson. Such as:T(Teacher): Hi, Liming! What a nice coat you are wearing!Ss(Students): Thank you.T: How much is it?Ss: Well, it cost me 200 yuan.T: Oh, it is worth the money.T: This is the way to make inquiries and replies. You know ,when you want to know the price of something you don’t know, you will ask others, or you will go to a shop to ask the assistant for price. So Making inquiries and replies in daily life is very important ,today we will learn about inquires and replies.2. Explaining in detail the ways of making inquiries and replies in foreign trade.Aim:By questions and answers to lead in the lesson directly and let Ss know the task of this lesson clearly. To encourage Ss to think and express their own ideas freely to arouse their interests.Step 2: Listening and speaking【Teacher’s words】I have explained something about inquires and replies. Now let’s listen carefully how do they make inquires and replies at the Fair.1. Listening ActivityA. Divide the class into several groups and ask the students to do listening activity: Listen to the dialogue carefully ,discuss in groups and do Task one together.B. Ask Ss to say their answers out, one student acts as the representative in each group.C. The teacher checks the students’ answers and shows out the correct answers on PPT.D. Listen to the dialogue again and do Task two: Filling the missing words together.E. Listen to the dialogue for the last time and do Task three: Answer the following questions. Aim: Through Listening Activity repeatedly to let Ss be active in thinking and train their abilities of listening and cooperation.2. Speaking Activity【Teacher’s words】Now we have learned some words and patterns about how to make inquiries and replies.Next we will do pairworks according to the following situations:A. PPT shows the situation and some useful knowledge:Situation : Student A is a businessman/ businesswoman of Zhejiang Light Industrial Products Import & Export Corporation. Student B is a customer from England，who is making an inquiry at Student A.Useful knowledge:I’d like to make an inquiry for….At what price…?I shall be glad if you ….What about …?Thank you for….A Model Dialogue:A:Good afternoon. I’m from Zhejiang Light Industrial Products Import & Export Corporation. Here’s my card.B:Thank you. I’m from England and we are interested in your canned mushrooms.Nice to meet you.A:Nice to meet you, too. I hope we can do business together.B:I’m glad to hear that. Would you please give me a brief introduction to your product?A:Sure. Our canned mushrooms are full of minerals, high in protein, rich in nourishment and tasty. B:It sounds good and I hope they will be popular with the consumers in our country.A:I hope so.B:Thank you for your introduction. I’d like to have your lowest quotation CIF London.A:Thank you very much for your inquiry.B. Two Ss a group. One student acts as a purchase manager in a foreign trade company to make inquiries to your partner(a salesman from another country). Then change the roles .Aim: Through the Speaking Activity to train Ss’s skills of listening and speaking and abilities of using language.Step3. Business Reading1. Learning the text【Teacher’s words】Just now we have learnt something about making inquiries in daily life.Now we’d like to know what inquiries are and what are their replies. This step we will do self-study activity , Guess game（猜一猜游戏）,Choosing Game （选一选游戏）and Filling Game（填一填游戏）:(1) Self-studying ActivityA. Give Ss 5 Mins to self-study the text with three Pre-reading Questions:1. What is an inquiry?2. What should be included in a letter of inquiry?3. When is a specific inquiry needed?B. Ask Ss to answer the questions.C. Let Ss explain the meaning of the text one sentence after another.D. Teacher checks.E. Ss read the text together.(2) Guessing GameA. PPT shows some key words, phrases and sentences.B. Ask Ss to do contest of guessing the meanings one by one.C. Teacher checks.D. Ss read the key words,phrases and sentences together.(3)True or False questionsA. PPT shows five sentences about the text.B. Ask Ss to choose “True or False” one by one.C. Teacher checks..(4)Choosing GameA. PPT shows eight incomplete sentences with four choices below each sentence.B. Ask Ss to choose the best answer.C. Teacher checks.D. Ss read the completed sentences together.Aim: Through self-study activity and Guessing game to let Ss know the meaning of text about making an introduction, master some useful words,phrases and sentences. And by reading the text to train the students’ reading abilities and let Ss pay attention to their pronunciations.2. Games for Grammar【Teacher’s words】: In this step we will play two games:Chinese Whisper (传话游戏). In Chinese Whisper game, a sentence using a certain tense in this unit will be chosen and will be shown on PPT after the game is finished to check their answer. The group which whispers the very sentence correctly wins.Chinese Whisper (传话游戏)A. As many players as possible line up such that they can whisper to their immediate neighbours but not hear any players farther away.B. The player at the beginning of the line whispers the sentence given by the teacher as quietly as possible to her/his neighbour.C. The neighbour then passes on the message to the next player to the best of his or her ability.D. The passing continues in this fashion until it reaches the player at the end of the line, who calls out the message he or she received.E. Teacher checks the answers.Aim: Through this step of Games for Grammar to let Ss study and review grammar knowledge about tens happily and unconsciously. And train the Ss’s being active in obtaining information, enhance their skills of listening and speaking.Step 4: Consolidation and Summary【Teacher’s words】: In this step we will do many practices activities to consolidate and sum something we learn in this lesson.（1）Let Ss do the exercises “Complete the following sentences with the Chinese given（words）in the brackets. “and “Choose the best answer.” to consolidate the grammar of tense.（2）Let Ss do the exercises “Translate the following sentences into Chinese.”, “Cloze.” And “Writing.” to expand Ss knowledge of making inquiries and replies.Aim: Through many exercises to do summary and consolidation to this lesson make Ss review and master the knowledge which we learn in this lesson. Emphasizes the key points and difficult points of this lesson again so as to let Ss know the importance of making inquiries and replies further.Step 5: Homework【Teacher’s words】: Here there are four pieces of homework. Each student must do the first ,second and third. And Ss have the right to decide whether he will do or not do the fourth one by themselves.1. Read and recite the new words and expressions.2. Read the text fluently.3. Act as roles to make dialogues with your partners.4. Search more knowledge about making inquiries and replies.Aim: Through assignment by levels to let Ss choose their homework by themselves to encourage Ss to analyze themselves, improve Ss’ abilities of listening,speaking and reading further and train Ss’ abilities of communicating wit h others.。