北师大高中英语必修四unit10lesson4advertisements
2．go through 穿过，通过；完成；经历 典例 The bullet went straight through him. 子弹从他身上穿了过去。
The country has gone through too many wars. 这个国家经历了太多的战争。
He went through the driving test and bought a new car last year.
electrical adj.电 2．________为名词后缀，表示“
气科学的
性质、状态”。如：ability能力；
electricity n．电 activity活动。
electronic adj.电 3．________是形容词后缀，表
子的
示“……的”。如：public 公开的
；scientific 科学的。
高中英语课件
madeofcanruohanxing
Lesson 4 Advertisements
二、课文内容复述
This text which contains four advertisements is about four products.Let's list the advantages of each product.
These headphones from Philips have no (1)__w_i_r_e_s __．People can listen to the programmes while (2)_w__a_lk_i_n_g_ and can listen to radio or TV up to 60 meters away.The signals can go (3)_t_h_ro_u_g_h__ glass, doors and walls.Mini camera is (4)_c_o_n_v_en_i_e_n_t ，reliable and easy to use.It's no (5)__b_i_g_g_e_r _ than a credit card.It's (6)___m_a_d_e__ from strong material.Earrings are (7)_a_tt_ra_c_t_iv_e_ and useful in many (8)__n_o_i_s_y__ situations, and these are (9)_b_a_r_g_a_in_s_ at a low price.Feline Floor Cleaners are made from good quality material.It's very (10)_p_r_a_c_ti_c_al_ and very easy to wash.What do you think of these products?
Did you use flash when you took these pictures? 你拍这些照片时用闪光灯了吗？
The express train “Beijing—Dalian” flashed past. 北京到大连的特快车闪电般地掠过。
拓展 in a flash 转瞬间 a flash in the pan 昙花一现 flash through 闪过(脑海) 运用 完成句子 (1)这念头突然闪过他的脑海。 The idea suddenly __fl_a_sh_e_d__th_r_o_u_g_h___ his mind. (2)如果我有机会，我很快就能完成。 If I had the chance I would do it ____i_n_a__fl_a_s_h_____.
运用 用 electric 的适当形式填空 (1)The boy is playing an _e_l_e_c_tr_ic__ train. (2)All the _e_le_c_t_ri_c_a_l work was done by my younger brother. (3)There is e_l_e_c_tr_ic_i_ty_ supply a few hours a day only, usually at night. (4)Now many students like to use the _e_le_c_t_ro_n_i_c_ dictionary, not traditional paper one.
去年他通过了驾驶考试，并买了一辆新车。 拓展 go ahead 继续前进；进展；干吧 go in for 喜欢，爱好 go over 复习；仔细检查 go without 没有某事物也能应付
运用 用以上短语的适当形式填空
(1)They ____g_o__in__fo_r______ table tennis.Both of them are good at it.
拓展 convenience n．方便，便利 at one's convenience 在某人方便时 It is convenient for sb.to do sth.对某人来说做某事方便 运用 完成句子 (1)这座房子离几所学校都很近。
The house __i_s_v_e_r_y_c_o_n_v_e_n_i_en_t_f_o_r___ several schools. (2)现在人们通过网络进行交流比起以前来更方便快捷了。 ___I_t _is__m_o_r_e_c_o_n_v_e_n_ie_n_t_f_o_r_p_e_o_p_l_e_t_o____ communicate with each other through the Internet now than in the past. (3)我想在你方便的时候拜访你。 I'd like to see you ___at__y_o_u_r _c_o_n_v_en_i_e_n_c_e__.
1．practical adj.实用的；实践的 典例 Practical experience is often very important. 实践经验往往是很重要的。
She was a simple, practical, hardworking woman. 她简朴，务实，勤奋。
拓展 practice n．练习，实践 v．练习，实践 in practice 在实践中；实际上
kingdom王国；wisdom智慧。 6．________是形容词后缀 ，表示“有……性质的”。如
：windy有风的；cloudy多
translation n．翻 译
translator
n．翻译者 translate v．翻 译
云的。
7．________是名词后缀， 表示“行为的过程、结果、 状况”。如：graduation毕业 ；relation关系。
out of practice 疏于练习 put into practice 实施；落实 运用 用 practice 的适当形式填空 (1)Learning a language needs a lot of _p_r_a_c_ti_c_e_. (2)The young girl _p_ra_c_t_ic_e_s_ the violin every day. (3)Your idea sounds good, but it isn't _p_ra_c_t_ic_a_l_.
拓展 while 还可引导让步状语从句，意为“虽然，尽管”； 还可作并列连词用，意为“而，然而”。如：
While I believe it is true, I cannot prove it. 虽然我相信那是真的，但我无法证明。
Some people waste food while others haven't enough. 有些人浪费粮食，然而有些人却吃不饱。
4．________和________是名词 clean v．擦干净 后缀，表示动作的执行者。如：
teacher教师；sailor水手。
本课重点单词 拓展词汇
构词法支招
freedom n．自由 free adj.自由的 5．名词后缀________表示 “领域；事物的总称”。如：
n喧oi闹sy的adj.嘈杂的，noise n．噪音
(2)She ____w__e_n_t _o_v_e_r ____ her lines before the first night of the play.
(3)We __w__e_n_t _w_i_th_o_u_t____ enough warm clothes by staying at home as more as possible in last winner.
(4)The child is __g_o_i_n_g_t_h_ro_u_g_h____ a difficult situation.
4．flash n．闪光灯；闪光，闪烁 v．闪现，掠过
典例 There was a flash of lightning a moment ago. 刚才有一道闪电。
本课重点单词 pr与电 有关的，用电的
cleaner n．清洁 器；清洁工人
拓展词汇
构词法支招
practice n．练习，1.________为形容词后缀，表示
实践 v．练习，“属于……的”。如：political政
实践
治的；personal个人的。
精选高中北师大课标4Unit 10lesson4(共36张PPT)公开PPT课件
Billboard Advertisement
Show Window Advertisement
Neon Sign Advertisement
TV Advertisement
Sample: McDonald’s- Archenemies.
麦当劳萌趣广告---对手么么哒。
Language Attraction 文字诱惑篇
Calendar Advertisement
月份牌：卡片式的单页年历，方言指日历。1843年， 上海被迫辟为国际通商口岸，然开埠结果，却迅速 推进了上海城市的近代化。所谓“月份牌”画，就 是此时欧美资本大量输入上海，许多外国资本家纷 纷在上海开厂设店，倾销商品进行广告宣传的产物。 其形式是借鉴和运用了在中国最有群众性的民间年 画中配有月历节气的“历画”样式，融入商品广告。
即使每人每天一百多美元，我们那令人终生难忘的极富刺激的旅行仍然便宜。
4. Simple Sentences
eg1. Coca-Cola is it． 还是可口可乐好！
eg2. Fresh Up With Seven-Up. 饮七喜，添精神。
eg3. Introducing FITNESS magazine. It’s about health，it’s about exercise，it’s about your image, your energy, and your outlook. 向您推荐《健康》杂志：关注健康，锻炼，形象，精力，展望。
Take Toshiba, take the world.
北师大版高中英语必修四unit10sectionⅳadvertisements
高中英语学习材料（灿若寒星*制作整理）Section ⅣAdvertisements根据提示写出下列单词1．____________ n．浴缸；洗澡2．____________ n. 信号，暗号3．____________ adj. 自动的4．____________ n. 焦点；调焦5．____________ n. 闪光，闪烁；闪光灯6．____________ n. 顾客7．____________ n. 翻译8．____________ adj. 与电有关的，用电的【答案】 1.bath 2.signal 3.automatic 4.focus 5.flash 6.customer 7.translation8.electric根据提示补全下列短语1．worry ________担忧2．up ________ now 直到现在3．________ theory 理论上4．according ________ 根据，按照5．be made ________ 由……制成6．go ________ 经历，经受7．put ________ 穿上；上演【答案】 1.about 2.to 3.in 4.to 5.from 6．through7.on根据提示补全下列教材原句1．It is no_bigger_than a credit card!它和信用卡一样小！2．Do you find housework tiring_and_boring?你是否觉得家务活又累又烦？阅读P14教材课文，选择最佳选项－151. What can we learn from the first ad?A．You can only use the headphones in your house.B．The remote headphones enable you to move around while enjoying your favourite programmes.C．The headphones can't pick up the signals of the radio or TV.D．The price of the headphones is low because of the poor quality.2. What is NOT the advantage of the Mini Camera?A．Small.B．Strong.C．Convenient. D．Fancy.3. What makes the Special Jewellery special?A．They are made of gold.B．They are attractive.C．They can keep people from noise.D．They have attracted many customers.4. What is a must if you want to use the Feline Floor Cleaners?A．You must have a cat.B．You must have a flat.C．You must have free time.D．You must feel tired.5. According to the ads，which of the following statements is NOT true?A．You can wear the Remote Headphones while bathing.B．It is convenient for people to carry the Mini Camera.C．The Special Jewellery can protect people from much noise because they are gold and expensive.D．The cat in your house may be a good helper for housework.【答案】1－5BDCAC课文，在空白处填入适当的内容(1个单词)或括号内单词阅读P14－15的正确形式This text which contains four 1.________(advertise)is about four products.Let's list the advantages of each product.These headphones from Philips have no wires.People can listen to the programmes while 2.______(walk)and can listen to radio or TV up to 60 meters 3.________.The signals can go through glass，doors and walls.Mini camera is convenient，reliable and easy to use.It's no 4.________(big)than a credit card.It's made 5.________ strong material.Earrings are 6.________(attract)and useful in many noisy situations，7.________ they are bargains at 8.________ low price.Feline floor cleaners are made from good quality material.They are very 9.________(practice)and very easy 10.________(wash)．What do you think of these products?【答案】 1.advertisements 2.walking 3.away 4.bigger 5.from 6.attractive7.and8.a9．practical10.to washI think electric_ toothbrushes are not very practical.我认为电动牙刷不太实用。
高中英语北师大版必修4课件：Unit 10 Lesson 4 Advertisements
C. The headphones can’t pick up the signals of the radio or TV.
Unit 10 Money
Lesson 4 Advertisements
课文预习自测
Ⅰ 阅读理解（根据课文内容选择正确答案）
1. What can we learn from the first ad?
A. You can only use the headphones in your house.
（3）［词汇复现］He doesn’t have any practical experience and is not up to the job. _胜__任___
（4） What have you been up to?
_忙__于___
（5）［词汇复现］It’s up to you whether we will buy a new refrigerator or not.
D. The cat in your house may be a good helper for housework.
Ⅱ 语法填空（根据课文内容，依据语法规则完成短文）
Remote Headphones
These fantastic headphones have no wires. You can listen to your favourite programmes 1_w_h__il_e_ you are walking round the house or garden! You can listen to 2 relaxing（relax） music in the bath!
北师大版必修四Unit10lesson4Advertisement教案
北师⼤版必修四Unit10lesson4Advertisement教案Unit 10 MoneyLesson 4 Advertisement教案1.Objectives:Knowledge objectives：To learn how to use the vocabulary on advertisementTo use proper language to describe and express their opinions, attitudes and emotionsSkill objectives：To understand the text and can get the important information according to the requirement.To use proper language to present the result of their discussionTo use proper language to make a role play in certain situationLearning strategies：To distinguish facts from opinions。
To use scanning skill to get important informationEmotion objectives：To cultivate students’ sense of cooperation and independent studyTo build up students’ confidences and stimulate their motivations on learning English2.Teaching ProcessBefore you startExplain the objectives of this lesson.To understand four advertisements thoroughly.Learn to distinguish facts from opinions.To learn the usage of adjectives in advertisements.To promote a product.T：Class, do you like going shopping? When you go shopping, do you often see some salesman or salesgirls promoting their products? Today, we are going to learn how to promote your product. Firstly, if you want to promote your products, you should know the features (or the advantages) of your products. Now, I’ll show you some products. What do you think of these products? Use the key words to help you. (choose one or two products.)Step one: show the pictures and then students make sentences.Products: electric toothbrush, laptop computer, mobile phone, mp3,e-dictionary, radio alarm clockExample: I think the electric toothbrushes are not very practicalKey words: cheap convenient easy (to use) expensive practical reliable useful uselessRead to learnStep two: scanningT : As we know, if you want to let people know your product, the most common way is to put on an advertisement on TV or onnewspaper or internet. Today, we are going to read four advertisements on internet. As the topic of this unit is money, we’ll focus on money at first. Please scan the text and find out the price of eachStep three:T: An advertisement always tells us the advantages of the product. Now please read the text carefully and find out the advantages of each product.remote headphones(1) no wires(2) can listen to radio/TV up to 60meters away;(3) go through glass, walls and door(4) top quality sound;(5) excellent value.Mini Camera(1) no bigger than a credit card;(2) convenient(3) reliable(4) easy to use(5) has an automatic focus and flash(6) made from an attractive and strong material(7) not expensiveSpecial earrings(1) attractive(2) useful(3) use in many noisy situationFeline Floor Cleaners(1) made from good quality material(2) practical(3) easy to wash(4) cheapStep four: reading strategiesT: In order to attract the customers, an advertisement not only tells the facts of the products but also use their own opinions to affect our opinions. We should learn how to distinguish facts from opinions. Before we start, let’s learn the reading strategies.Facts and opinions1).To find opinions look for adjectives (e.g. amazing/ attractive).2).Facts give information which is, in theory, true. (e.g. has an automatic focus)☆divide the whole class into four groups. Each group is in charge of one product. Then find some facts and opinion from theadvertisements.Practice makes perfectStep one: Group workSuppose you are a salesman/salesgirl of the products, do you know how to promote your product? Please work in groups. Choose one object that you are most familiar with and write an advertisement for your product. Then choose one representative to show your product to the whole class.Step two （optional）T: As we know, in order to leave a deep impression on the customers, the company will write a wonderful slogan. Are you interested in reading some? Let enjoy some advertising slogans.我就喜欢。
北师大课标版高中英语必修4Unit 10 Lesson4(共17张PPT)
I
Lead-in
Let’s enjoy an advertisement!
Step II Reading
Task 1
Read the text and list the advantages of each gadget.
Mini Camera
• no bigger than a credit card • convenient • reliable • easy to use • has an automatic focus and flash • made from an attractive and strong
1. have no wires
fantastic 2. you can go up to 60
metres away from
exciting the radio or TV excellent 3. signals go through
glass ,doors and walls 4. value at:₤80.45
Lesson 4 Advertisements
大 学 生 就 业 实习协 议书模 板 甲 方 :(实 习 单 位) 乙 方 :学 院
实 习 学 生 姓 名学历 专业
为 明 确 实 习 大学生 与实习 单位的 权利与 义务,根 据国家 法律、 法规以 及有关规定,甲 乙 双 方 按 照 自愿、 平等的 原则,协 商一致 ,签订如 下协议 : 一、实习期限
Step III Post-reading
Layout of an advertisement
• Title • The problem and the solution(祈使句或疑问句） • The advantages (name, function, material)
北师大课标版高中英语必修4Unit 10 Lesson4共31张
to problems.
02
It mentions the a
as well as the
usage of the product.
At last, it tells you the p
and
how you can buy it.
03 04
→
Do you find housework tiring and boring? Are you worried
Adjectives
Adverbs&Noun
s
Phrases
gorgeous, compact( 袖珍的 ), remarkably 显著 empower( 使自主)
new, fashionable, stylish,
地
your learning; the
fantastic, cheap,
completely （完 latest edition; an
II. From the sentence level:
Read & analyze: What types of sentences are used in
advertisements?
Give some examples.
1. Q ______; 2. S ______ sentences; 3. I ______ sentences; 4. Sometimes, you may just use some w_____ or
attractive strong
attractive
useful
satisfied
Feline Floor Cleaners
perfect practical
北师大课标版高中英语必修4Unit 10lesson4(共26张PPT)
Necessary information
• Name of your product • The usage of your product • The advantages of your product • The price of your product Try to use attractive words to make
• 2. What is NOT the advantage of the Mini
Camera?
D
• A．Small.
B．Strong.
• C．Convenient. D．Interesting.
• 3. What makes the Special Jewellery special?
• A．They are made of gold.
Lesson 4 Advertisements
Objectives
a. To get specific information of the four advertisements.
b. To learn to tell opinions from facts in advertisements.
c. To learn the usage of adjectives and skills to promote a product.
What do you think of the following gadgets?
electric toothbrush
laptop computer
mobile phone
• To get further information about the advertisements, let's read the four advertisements one by one and complete the reading comprehension exercises.
北师大版必修4配套课件：Unit 10.4 Lesson 4 Advertisements(13张PPT)
.
-
Lesson 4 Advertisements 1 2 3 4 5
X 预习导引 H 核心归纳
U XI DAO YIN
E XIN GUI NA
2.The signals go through glass,doors and walls. 信号可穿过玻璃、门和墙壁。 考点 signal n. 信号,暗号 I’ve been trying to call her,but I keep getting a busy signal. 我不停地打电话给她,但老占线。 A red light is a signal of danger,which is even known to a five-year-old child. 红灯是危险的信号,这一点甚至连五岁的孩子都知道。 The sportsmen are all ready,waiting for the signal to start running. 运动员们都准备好了,等待着起跑的信号。
-
Lesson 4 Advertisements 一 二 三
Y 预习导引 H ቤተ መጻሕፍቲ ባይዱ心归纳
U XI DAO YIN
E XIN GUI NA
二、将下面这些日常生活中常见的物品与它们的英文搭配
1.移动电话 A.air-conditioner 2.电水壶 ptop computer 3.皮夹克 C.cash machine 4.空调 D.leather jacket 5.信用卡 E.mobile phone 6.电饭锅 F.washing machine 7.洗衣机 G.translation pen 8.笔记本电脑 H.electric kettle 9.电子词典 I.rice cooker 10.翻译笔 J.mini camera 11.微型照相机 K.credit card 12.取款机 L.e-dictionary 答案:1.E 2.H 3.D 4.A 5.K 6.I 7.F 8.B 12.C
北师大版高一英语必修4unit10 lesson4
全国中小学“教学中的互联网搜索”优秀教学案例评选教案设计一教学课题版本: 北师大版面向: 高一学生章节: 英语必修四Unit 10Money Lesson 4 Advertisements课型: 阅读课第一课时二设计意图本次课的教学设计主要围绕培养以学生为主体,小组合作, 自主探究的新课程学习理念展开, 通过本次课的学习,培养学生初步读写文章的能力和语言综合运用能力.通过多媒体图片的导入, 为学生创设良好的教学情境，激发学生的学习兴趣,优化教学过程.让学生通过观察和体验，自主理解文本内容，探究和领悟所学文章的语言特点与篇章结构。
利用小组收集材料的方式形成对关注广告的兴奋点，展开有信息沟的讨论介绍。
自然过渡到写作，把总结出的语言知识和语言结构运用到口语和写作中去。
三教材分析Advertisements是北师大版必修四第10单元的第4课，这篇文章与以往的文章有所不同，并不是一个完整的篇幅，而是分为4部分介绍4种不同的商品，同时引入与广告相关的词汇，并了解广告文体的写作特点，是一篇典型的信息输出载体课。
通过学习阅读策略和广告文体的特点，以训练阅读技能为主，听说能力为辅，最终以写作为途径，解决一个实际问题，本节课的中心任务是Write an advertisement。
《高中英语新课程标准》明确指出：“高中英语课程要有利于学生优化英语学习方法，使他们通过观察、体验、探究等积极主动的学习方法，充分发挥自己的学习潜能，形成有效的学习策略，提高自主学习的能力。
” 结合我所教学生英语基础与能力较弱的实际，本课时我利用整体阅读教学法，“任务型”活动和多媒体辅助教学等方法组织指导学生理解课文，提高阅读技能，同时根据学生的层次不同,划分不同的任务，由浅入深，循序渐进，使每个教学环节尽量符合多数学生的认知水平，力争全班绝大多数同学都能积极参与课堂活动。
四教学目标1.语言知识目标1）学习掌握一些与广告有关的新词汇2) 学会运用广告里的形容词2.能力目标1）通过阅读区别主观评价和客观事实。
北师大课标版高中英语必修4Unit 10lesson4(共36张PPT)
Intel Pentium: Intel Inside.
英特尔奔腾：给电脑一颗奔腾的“芯”。
Raid: mosquito bye bye bye. （雷达牌驱虫剂）
中文：雷达牌驱虫剂：蚊子杀杀杀。
Build your own ad campaign.
Three topics available
新一代的选择。（百事可乐）
Make yourself heard(Ericcson)
理解就是沟通（爱立信）
A diamond lasts forever(De.Bierres)
钻石恒久远，一颗永流传（第比尔斯）
Created by a German advertising agency（广 告代理商）Heye & Partner in 2003, this slogan has been translated into many different languages.
5.Imperative Sentences
① So come into McDonald’s and enjoy Big Mac Sandwich 走进麦当劳，享用大三明治。
② For more of America, look to us 想更多了解美国，来找我们。
6. Use Figures of Speech
eg2: Taste OUR fruice. (fruit + juice)
2. Adjectives
eg1. Famous world-wide gourmet cuisine． Excellent daily specials and mouthwatering desserts。
世界著名的美食烹调。精美的每日特色饭菜和令人垂涎的点心。 eg2. Tasters richer…mellower… more satisfying. 口味更浓…更醇…更令人满意。 eg3. And along the way，you will enjoy the warmest, most personal service.