英语阅读: 沃尔玛发迹妙诀(双语)
180329 英语学习高级阅读材料

25句有关时尚的经典语录,快点学起来!It can be difficult to articulate the power of style and fashion through words, but these icons managed to do so with quote-worthy, inspiring words of wisdom. From the greatest fashion designers to legendary models and stylists, get inspired by these 25 quotes that will never go out of style.要用文字说明白风格和时尚的含义是很困难的,但这些达人却试着用既值得引用又鼓舞人心的智慧之言阐明它们的含义。
这25条语录来自最伟大的时装设计师以及享有盛名的模特儿和造型师,而且它们永远不会过时,一起从中汲取灵感吧。
“Fashion is part of the daily air and it changes all the time, with all the events. You can even see the approaching of a revolution in clothes. You can see and feel everything in clothes.” —Diana Vreeland“时尚是日常生活的一部分,它随着所发生的一切时时刻刻改变着。
你甚至可以看到服装革命的来临。
你也可以看到并感觉到服装上的一切改变。
”——戴安娜·弗里兰"Don't be into trends. Don't make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live." —Gianni Versace“不要追求潮流,不要让时尚主宰,你自己才是决定个性、衣着风格和生活态度的一切。
期末快速阅读参考

1·<Shopping in America> passage1:Going shopping seems easy,but actually it takes a lot of learning,BBCDCAB 8.the weekly menu9.standard store policies 10.other proof of purchase2`<Computer Viruses> The computer virus is an outcome of the computer overgrowth in the BDCBA 8.Source code viruses9.the Internet 10.Intuit Quicken3.<Bright Heart>passage1:Last Tuesday I was invited to participate in a party for Tuesday’s Children,CADBCAB 8.finish his coloring9.getting brighter 10.a brighter color4.<My Way and your way >Like any relationship,a marriage requires effort and commitment.BACBDBA 8.keep outside interests 9.takenfor granted 10.deal with it5.<The power of an Apology>The call for an apology when people feel they have been unjustly treated has become a major issue in oursociety today.CBDBCAA 8.wasn’t their fault 9.take action 10.your relationship forever6.< Are Language Skills Enough>There is so much more meaning to a message than what exists in the spoken or written wordsBBCDAABC 8.another culture 9.cultural adaptation process 10.learn a new language7.<Daydreaming Is Good for You>Dayreaming is a healthy and natural action of the human mind,according to America Health magazineCABDCAD 8.problem solving 9.be very productive 10.interesting , creative ideas8.<The History of Harvest festivals>Throughout history,mankind has celebrated the abundant harvest with thanksgiving ceremonies .CBCCABC 8.native America Indians 9.the Continental 10.the fourth Thursday9.<A Life Fully Lived> The sharp April wind hurt Anna’s cheeks as she glanced upward. There was a slight smile on her face.CBCDABC8.insight into life 9.raise fund 10.13months10.<The Joy of SOHO:Making a life While Making a Living> A Better Choice :The next time you hear a friend or co-worker talkingexcitedly about SOHO,don’t assume that they are talking about NEW YORK. CADDBCC 8.work and family9. better results 10. ayounger colleague11. <Is Fire Goddess (女神) Spelled with Two Ds? >When I was eight years old, I saw a movie about a secret island that had an active volcano (山), beautiful forests, wild animals, and man-eating creatures.BDACBCD 8.on display 9.wild pigs and birds10.in the life12.<Soccer, Rugby, and American Football >There are three popular team games, which are similar. They are soccer (英式), rugby (橄榄球), and American football.CDCDCBC 8.soccer and rugby 9.they do best 10.fifteen minutes13.<Western Students Learn Chinese Through Television> In an age when television is a vital entertainment medium, more and morepeople are using it as a study aid. In Britain, the Open University,CBCDABC 8.their new-found knowledge 9.increasing trade withChinese 10.greatly motiviated14.<After all these years, they're letting me go!"> I immediately recognized the voice at the other end of the phone. It was my friend Joe.Without taking even a breath, he continued,BCBBDBB 8.to protect himself 9.Job security 10.is not forever15.<The King, the Servant, and "the 99 Club" >Some time ago, there lived a king. This king should have been contented with his life,given all the riches he had. However,DBCDBCC 8The man’s attitude 9.are never contented 10Little things in life1.It is strange that some people tell us the economy is bad and tha job market is changing for the wore ,especially for young people.ThisCpuzzles 1-5CBCAC 6-10BDBAA 11-15CCADD 16-20BADCA1.更不用说带他们出来吃饭了:much less do they take them out for dinner2.更不用说写英语文章了;much less can he write English articles3.更不用说管理一家大公司了:much less can he manage a big company4.更不用说把它搬上楼了:much less could he carry it upstairs5.····跟他谈话了:much less have I spoken to him6.····大量地阅读自己学科以外的东西了:much less to read a lot outside of it7.我们也买不起:nor can we afford it8.我也不觉得有这个必要:nor do I think it necessary to do so9.他们也不会去我妹妹家nor would they go to my sister’s10.我们也没有她的电话号码:nor do we have her telephone number11.我也不想马上工作:nor would I like to go to work immediately12.我也不会nor would i13.空气对于人也一样:so is air to man14.鹰也是鸟类之王:so is the eagle of all birds15.啤酒对于英国人也是一样:so is beer to the British16.茶对于中国人也是一样:so is tea to the Chinese17.英国人一样喜欢自己:so do the British love their18.好像战争发生在千里之外:as though the war were a thousand miles away19.好像只有他得了90分以上:as though he were the only person who scored over 9020.好像她在那儿见到了鬼:as though she had seen a ghost there21.好像他是她的亲生儿子:as though he were her own son22.好像她要去赴宴:as though he were attending a party23.好像他什么都知道:as though he knew everything。
高中课外阅读--英语美文欣赏49(中英双语)

英语美文欣赏49成功的最大秘诀Once there was a young man who came to ask Socrates how to learn philosophy. Socrates said nothing but took him along to a river. He suddenly pushed him into the river forcibly. At first the young man thought Socrates was kidding so he didn't take it to heart. But Socrates also jumped into the river and pulled his head into water desperately. At this time the young man was really scared, his instinct of living made him use all his strength lifting Socrates and climbed to the bank.有一次,一个年轻人来找苏格拉底,想要学习哲学。
苏格拉底一言不发,带着他走到一条河边,突然用力把他推进河里。
年轻人起先以为苏格拉底在跟他开玩笑,并不在意。
结果苏格拉底也跳到水里,并且拼命把他往水里按。
这下子,年轻人真的慌了,求生的本能令他拼尽全力将苏格拉底掀开,爬到岸上。
The young man asked Socrates with puzzle why he did that, Socrates replied: "I just want to tell you whatever you do, do it with a determination to be unexpectedly rescued from a desperate situation. Only like that can you make a genuine achievement."年轻人不解地问苏格拉底为什么要这样做,苏格拉底回答说:“我只想告诉你,做什么事都必须有绝处求生那么大的决心,才能获得真正的成就。
疯狂英语阅读:CharlottesWeb

Charlotte's WebThis is a story of the barn. I wrote it for children and to amuse myself. It is called Charlotte’s Web and I will read it to you.-- E.B. WhiteChapter Ⅺ The MiracleOn foggy mornings, Charlotte’s web was truly a thing of beauty. The web 1)glistened in the light and made a pattern of loveliness and mystery, like a delicate 2)veil. Even 3)Lurvy, who wasn’t particularly interested in beauty, noticed the web when he came with the pig’s breakfast. He noted how clearly it showed up and he noted how big and carefully built it was. And then he took another look and he saw something that made him set his pail down. There, in the center of the web, neatly woven in block letters, was a message. It said: SOME PIG!“I’m seeing things,” he whispered. He dropped to his knees and 4)uttered a short prayer. Then, forgetting all about Wilbur’s breakfast, he walked back to the house and called Mr. Zucker-man.“I think you’d better come down to the pigpen,” he said.“What’s the trouble?”asked Mr. Zuckerman. “Anything wrong with the pig?”“N-not exactly,” said Lurvy. “Come and see for yourself.” The two men walked silently down to Wilbur’s yard. Lurvy pointed to the spider’s web. “Do you see what I see?” he asked.Zuckerman 5)stared at the writing on the web. Then he 6)murmured the words “Some Pig.” Then he looked at Lurvy. Then they both began to 7)tremble.“Some pig!” 8)muttered Lurvy in a low voice.“Some pig!” whispered Mr. Zuckerman. They stared and stared for a long time at Wilbur. Then they stared at Charlotte.“You don’t suppose that that spider...”began Mr. Zuckerman -- but he shook his head and didn’t finish the sentence. Instead, he walked 9)solemnly back up the house and spoke to his wife. “Edith, something has happened,” he said, in a weak voice.“I’ve got something to tell you, Edith. You’d better sit down.” Mrs. Zuckerman sank into a chair. She looked pale and frightened.“Edith,” he said, trying to keep his voice steady, “I think you had best to be told that we have a very unusual pig.”“What’s unusual about the pig?” asked Mrs. Zuckerman, who was beginning to recover from her scare.“Well, I don’t really know yet,” said Mr. Zuckerman. “But we have received a sign, Edith -- a mysterious sign. A miracle has happened on this farm. There is a large spider’s web in the doorway of the barn cellar, right over the pigpen. And right spang in the middle of the web there were the words “Some Pig.” The words were woven right into the web. They were actually part of the web, Edith. I know, because I have been down there and seen them. It says, “Some Pig,” just as clear as clear can be. There can be no mistake about it. A miracle has happened and a sign has occurred here on earth, right on our farm, and we have no ordinary pig.”注释:1) glisten [5^lisEn] v. 发光2) veil [veil] n. ⾯纱3) Lurvy ⽼卢,臧克曼农场的雇⼯4) utter [5QtE] v. 发出(声⾳等)5) stare [stZE] v. 凝视,盯着看6) murmur [5mE:mE] v. 低语声7) tremble [5trembl] v. 战栗,发抖8) mutter [5mQtE] v. 咕哝,嘀咕9) solemnly [5sClEmli] ad. 庄严地,严肃地夏绿蒂的这本书讲述了⼀个发⽣在⾕仓的故事。
新思维综合英语单元阅读文档

U1Successful Language LearnersIf we take a close look at successful language learners we may discover a few techniques which make language learning easier for them.First of all, successful language learners are independent learners. They do not depend on books or teachers; they discover their own way to learn the language. Instead of waiting for the teacher to explain everything, they try to find the patterns and the rules for themselves. They are good guessers who look for clues and form their own conclusions.Successful language learning is active learning. Therefore, successful learners do not wait for a chance to use the language; they look for such a chance. They find people who speak the language and ask these people to correct them when they make a mistake. They will try anything to communicate. When communication is difficult, they can accept information that is inexact or incomplete. It is more important for them to learn to think in the language than to know the meaning of every word.Finally, successful language learners are learners with a purpose. They want to learn a language because they are interested in the language and the people who speak it. It is necessary for them to learn the language in order to communicate with these people and to learn from them. 1.What is the purpose of this passage?A. To explain the importance of language learning.B.To teach people to speak English.C.To introduce some useful techniques of language learning.D.To compare language learning with language teaching.答案:C短文第一自然段清楚地说明了要介绍 a few techniques。
江西省瑞昌市现代职业中专对口升学英语阅读理解一轮复习题五(含答案)

英语试题阅读理解--A阅读下列短文,从每题所给出的四个选项(A,B,C 和D)中,选出最佳选项。
Humans are naturally drawn to other life forms and the worlds outside of our own. We take delight in the existence of creatures and even whole societies beyond our everyday lives. This sense of wonder is universal. Look at the efforts that scientists have made to find out whether life of some kind exists on Mars, and the popularity of fantasy(幻想) literature or movies like The Lord of the Rings. This sense of wonder draws us to each other, to the world around us, and to the world of make-believe. But have we gone so far in creating worlds of fantasy that we are missing the pleasure of other worlds that already exist all around us? Human beings, as biologists have suggested, possess an inborn desire to connect with and understand other life forms. However, people, especially in big cities, often lead rather isolated lives. In a study of British schoolchildren, it was found that children by age eight were much more familiar with characters from television shows and video games than with common wildlife. Without modern technology, a small pond could be an amazing world filled with strange and beautiful plants, insects, birds, and animals. When we lack meaningful interaction(交互) with the world around us, and sometimes even with our families and friends, we seek to understand and communicate with things that exist only in our imaginations or on a computer screen. The world of make-believe is not necessarily bad. But when the world of fantasy becomes the only outlet(出路) for our sense of wonder, then we are really missing something. We are missing a connection with the living world. Other wonderful worlds exist all around us. But even more interesting is that if we look closely enough, we can see that these worlds, in a broad sense, are really part of our own.( ) 1. The popularity of The Lord of the Rings proves___________A. the close connection between man and the fantasy worldB. the wonderful achievements of fantasy literatureC. the fine taste of moviegoers around the worldD. the general existence of the sense of curiosity( ) 2. What can we infer from the underlined sentence in Paragraph 3?A. People are far less familiar with the world of fantasy.B. The world around us could serve as a source of wonder.C. The world of fantasy can be mirrored by a small and lively pond.D. Modern technology prevents us from developing our sense of wonder.( ) 3. If our sense of wonder relies totally on the world of make-believe, we will__________A. fail to appreciate the joy in our livesB. be confused by the world of make-believeC. miss the chance to recognize the fantasy worldD. be trapped by other worlds existing all around us( ) 4. What is the main purpose of the passage?A. To show us the hidden beauty in our world.B. To warn us not to get lost in the fantasy world.C. To argue against the misuse of the sense of wonder.D. To discuss the influence of the world of make-believe.【语篇解读语篇解读】本文是一篇论说文,介绍了我们每一个人都有好奇心,总是幻想美好的世界, 语篇解读但同时,告诫我们,不要沉迷在幻想之中,现实世界也是很美丽的,也是一切期间产生的根源.1. 答案D 【解析】细节理解题.由第二段可知,举The Lord of the Rings 这个例子是为了证明人们的好奇心是普遍存在的.所以答案选 D 项.2. 答案B 【解析】推理判断题. Without modem technology, a small pond could be an amazing world filled with strange and beautiful plants, insects, birds, and animals.这句话告诉我们,如果没有现代技术, 即使一个小小的池塘也能成为一个令人惊异的世界. 从而我们可以推测出我们现实世界也是很美丽的,也是一切期间产生的根源.3. 答案A 【解析】细节理解题. 根据The world of make-believe is not necessarily bad. But when the world of fantasy becomes the only outlet for our sense of wonder, then we are really missing something. We are missing a connection with the livingworld.可知,如果幻想成为我们好奇感的唯一出路的话,我们就会失去一些东西,就会失去与现实世界的联系,我们也就不能体会到我们现实生活中的快乐.由此判断选A 项.4. 答案B 【解析】作者意图题.由文章最后一段可知,作者写这篇文章的目的就是要告诉我们不要沉迷在幻想之中.由此判断选 B 项.Passage Nineteen (TV’s Harmfulness)Yes, but what did we use to do before there was television? How often we hear statements like this! Television hasn’t been with us all that long, but we are already beginning to forget what the world was like without it. Before we admitted the one-eyed monster into our homes, we never fond it difficult to occupy our spare time. We used to enjoy civilized pleasures. For instance, we used to have hobbies, we used to entertain our friends and be entertained by them, we used to go outside for our amusements to theatres, cinemas, restaurants and sporting events. We even used to read books and listen to music and broadcast talks occasionally. All that belongs to the past. Now all our free time is regulated by the goggle box. We rush home or gulp down our meals to be in time for this or that programme. We have even given up sitting at table and having a leisurely evening meal, exchanging the news of the day. A sandwich and a glass of beer will do –anything, providing it doesn’t interfere with the programme. The m onster demands and obtains absolute silence and attention. If any member of the family dares to open his mouth during a programme, he is quickly silenced.Whole generations are growing up addicted to the telly. Food is left uneaten, homework undone and sleep is lost. The telly is a universal pacifier. It is now standard practice for mother to keep the children quiet by putting them in the living-room and turning on the set. It doesn’t matter that the children will watch rubbishy commercials or spectacles of sadism and violence – so long as they are quiet.There is a limit to the amount of creative talent available in the world. Every day, television consumes vast quantities of creative work. That is why most of the programmes are so bad: it is impossible to keep pace with the demand and maintain high standards as well. When millions watch the same programmes, the whole world becomes a village, and society is reduced to theconditions which obtain in preliterate communities. We become utterly dependent on the two most primitive media of communication: pictures and the spoken word.Television encourages passive enjoyment. We become content with second-hand experiences. It is so easy to sit in our armchairs watching others working. Little by little, television cuts us off from the real world. We get so lazy, we choose to spend a fine day in semi-darkness, glued to our sets, rather than go out into the world itself. Television may be s splendid medium of communication, but it prevents us from communicating with each other. We only become aware how totally irrelevant television is to real living when we spend a holiday by the sea or in the mountains, far away from civilization. In quiet, natural surroundings, we quickly discover how little we miss the hypnotic tyranny of King Telly.1.What is the biggest harm of TV?[A] It deprives people of communication with the real world.People become lazy.[C] People become dependent on second-hand experience.[D] TV consumes a large part of one’s life.2.In what way can people forget TV?[A] Far away from civilization.To a mountain.[C] By the sea.[D] In quiet natural surroundings.3.What does a mother usually do to keep her children quiet?[A] Let them watch the set.Put them in the living room.[C] Let them watch the rubbish.[D] Let them alone.4.What does the first sentence in the first paragraph mean?[A] We found it difficult to occupy our spare time.We become addicted to TV.[C] What we used to do is different from now.[D] We used to enjoy civilized pleasures.Vocabulary1.goggle 转动眼珠,瞪眼goggle box (英俚)电视机2.gulp 狼吞虎咽3.telly 电视机4.pacifier 平息者,抚慰者。
创新英语 CXB3_U2_AFTER
3) Some parents don’t know that what their children need is not presents, but some love and affection. 4) The conflict between the two countries ended in such a way that both nations have suffered greatly.
Structure 1.
1) rather than pretty 2) the parents rather than the children 3) Rather than believe the rumor 4) starting early, rather than leaving everything to the last minute
9) from time to time 12) A series of
13) Currently
14) discount
15) impressed
2.
1) forecast 4) emotions 2) confidence 5) accompanied 3) affected 6) applying
In 1962 Sam Walton founded Wal-Mart, currently
the number one largest 1) ___________ in the world, retailer based _______________ principles of the traditional American dream. Sam Walton’s parents and father-inlaw 3) ______________ him deeply and, in a way, built influenced on 2)
2021届高三英语阅读专项拆分训练---文章出处类2
高三阅读专项拆分训练文章出处类【2】【1】Welcome to Harvard University Housing (HUH) and thank you for choosing to live with us. To help you make a smooth transition, please read the information below on planning your arrival.International StudentsConsider unlocking your phone prior to leaving your home country. This will enable you to use a SIM card from a company such as campus SIMS or US Mobile in your phone after you arrive.DrivingIf you plan on bringing a moving van or truck it will not fit under the overpasses on Soldiers Field Road and Memorial Drive. Parking arrangements for trucks and vans must be made in advance as well.FurnitureMost HUH units have no furniture. You need to bring, buy, or rent a bed, other furniture, and household items.If you want to stock up on groceries and some household items as soon as you arrive, please find information about "Grocery Shopping" by selecting it from the drop-down menu.Where is this text most likely from?A.A website.B.A guidebook.C.A magazine.D.A recipe.【答案】A【解析】根据最后一段If you want to...by selecting it from the drop-down menu.可知,如果你想在到达后立即购买食品杂货和一些家庭用品,请从下拉菜单中选择有关“食品杂货购物”的信息。
Technical Innovation
Time (second)
Received November 24,1997; acceptedafterrevisionJanuary27,1998. Presented atthe annualmeetingoftheAmericanRoentgen RaySociety,Boston,May1997.
StudyDesign After approval of the study by the investiga volunteer. Representativecine phase-contrast graph of infrapopliteal artery flow shows peak forward flow beginning 0.25 sec after ECGR-wave and con
time-of-flight (TOF) sequences (nongated) using
were first describedby Likes [3]. The first spi
ral images were produced in 1986 [4]. Previ ous studies that applied this technique to imaging the coronary [2J and carotid arteries
Technical Innovation
Spiral MR Angiography of the Popliteal Trifurcation
Liam0. Spence1,RichardTeIIo1, E.KentYucei1,Marc Kouwenhoven2, Jan Groen2
M R angiography has been proven to
07年考研英语阅读理解精读100篇unit49
Unit 49 Windsurfers in Hawaii might not seem to have much in common with the geeks who these days tinker with Linux software as part of the open-source movement. But in the late '70s, the surfers freely swapped ideas on how to redesign their equipment right on the beach, and sporting-goods makers were quick to pick up on innovations like foot straps for leaping giant waves. Linux's success is making freely revealed innovation a hot idea again. After decades in which patents closed off innovation, open source has caught the attention of businesses because "it so violated accepted wisdom and so clearly worked," says Yochai Benkler, a Yale scholar. Giants like IBM and HP, and newcomers like Red Hat, have made lots of money on Linux-based services and equipment. Pharmaceuticals represent one new and surprising area where freely shared innovation is catching on. Most industry profits have been made from expensive patented drugs. But now the BioBricks project at MIT is trying to establish standardized tools and processes for research. That way, researchers from everywhere can contribute. Open innovation also makes sense in industries where patents aren't relevant——for example, finding new uses for existing drugs. Eric Von Hippel, MIT's head of innovation and entrepreneurship, is studying FDA applications since 1998 for these so-called off-label uses of patented drugs to see whether, as he suspects, they come mostly from independent researchers rather than the big drugmakers holding the original patents. If they do, it means open-source innovation is already well underway. An open system would also work when the payback is too small to entice Big Pharma, as in the case of tropical diseases. Law professor Stephen Maurer of the University of California, Berkeley, has coauthored a proposal called the Tropical Disease Initiative that could give graduate students, for instance, a chance to work on finding drugs to help fight the likes of malaria. Because discoveries wouldn't be patented, contracts could be awarded to the lowest bidder. Manufacturing prices could be kept down, too, because generic-drug makers could compete as soon as a drug was ready. Plant genetics is another field showing the promise of open innovation. The basic tools for manipulating plant genes, and thereby modifying food, are protected by a thicket of patents largely controlled by multinationals, which means farmers in developing countries don't have access to the techniques. The BIOS Initiative, recently launched by Cambia, an Australian nonprofit, aims to make publicly available an alternative technology. (People would be free to patent any resulting discoveries.) One early aim has been to help farmers find a way to breed their own corn, so they don't need to buy expensive hybrid seeds each year. It's not yet clear just how far this kind of research can be democratized. But in many areas, the open-source option is becoming a serious one. 注:(1)本⽂来⾃Newsweek; 11/1/2004, pE28-E28, 2/3p, 1c 注:(2)本⽂习题命题模仿对象2003年真题text 3 1. The author compares windsurfers in Hawaii with the geeks who these days tinker with Linux software because____________. [A] they loved adventures [B] producers relied on their work [C] they shared their new ideas with other people freely [D] they redesigned their equipments 2. What is businesses' attitude toward Linux's open source? [A] Indifferent [B] Apprehensive [C] Indignant [D] Happy 3. can be inferred from Paragraph 3 that ____________. [A] patented drugs are expensive because they close off innovation [B] independent researchers are more innovative [C] BioBricks allows researchers from the world share their ideas with each other [D] new uses for existing drugs violate patents 4.The word “entice” (Line 1, Paragraph 4) most probably means ___________. [A] satisfy [B] attract [C] repel [D] persuade 5. According to the text, open innovation is promising in the field of plant genetics because ___________. [A] farmers can lower their cost if they know how to breed seeds through open innovation [B] genetically modified food has a bright perspective [C] it can break the monopoly of big companies [D] it is an important part of democracy 答案:C D C B A 篇章剖析: 本篇⽂章是⼀个说明⽂,主要说明开放创意在各个领域所创造的巨⼤价值以及巨⼤潜⼒。
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美联英语提供:英语阅读:沃尔玛发迹妙诀(双语)
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A Knack of Wal-Mart's Success 沃尔玛发迹妙诀
How did a peddler of cheap shirts and fishing rods become the mightiest corporation in America? The short version of Wal-Mart's rise to glory goes something like this: In 1979 it racked up a billion dollars in sales. By 1993 it did that much business in a week; by 2001 it could do it in a day.
一个出售廉价衬衣和钓鱼竿的商贩是如何成为美国实力最强的公司的?沃尔玛百货公司的发迹史可以浓缩为以下三个阶段:1979年它全年的销售额为10亿美元;到1993年,一周就能达到这个数额;在2001年仅需一天之功。
It's a stunning tale - one that propelled Wal-Mart from rural Arkansas, where it was founded in 1962, to the top of the Fortune 500 this year. Sam Walton, Wal-Mart's founder, pushed sales growth relentlessly while squeezing costs with sophisticated information technology. He exhorted employees to sell better with the "ten foot rule" (greet customers if they are that close). He was, in other words, an early evangelist for the first commandment of today's economy: Service rules. Wal-Mart, in fact, is the first service company to rise to the top of the Fortune 500. When Fortune first published its list of the largest companies in America in 1955,
Wal-Mart didn't even exist. That year General Motors was America's biggest company, and in every year that followed, either GM or another mighty industrial, Exxon, was NO. 1.
这是一个惊人的传奇故亊——这家1962年始创于阿肯色州乡村地区的沃尔玛百货公司在今年一跃登上了〈财寓>500强的榜首。
公司创始人萨姆·沃尔顿一面千方百计提高销售额,—面以先进的信息技术降低成本。
他以严格的“10英尺规则”(向在这距离之内的顾客致意)鼓励员工提高销售业绩。
换句话说,他是当今经济戒律——服务规则——的第一位传道者。
事实上,沃尔玛百货公司是第一个跃居〈财富>500强榜首的服务业公司。
1955年,当〈财富〉杂志第一次公布美国最大公司的排名时,沃尔玛甚至尚未问世。
那一年,通用汽车公司是美国最大的公司,此后不是通用汽车公司就是另一个大公司——埃克森公司独占鳌头。
Wal-Mart's achievement caps a bigger economic shift - from producing goods to providing services. Manufacturing's share of U.S. employment peaked in 1953, at 35%. It has been declining steadily since. In the decade that will end in 2010, the Bureau of Labor Statistics figures that goods producing industries will create 1.3 million new jobs, compared to 20 million for service industries. To look at it another way, today there are about four times as many people working in service jobs as in other kinds of jobs. And even within manufacturing, services are an increasingly large share of operations.
沃尔玛的成就还标志着一个更重要的经济转变——从生产商品向提供服务的转变。
1953年美国制造业的就业人数占总就业人数的比例达到历史最高点——35%,从此就开始逐年下降。
根据劳工统计局的数据,到2010年底的未来10年间,制造业将创造130万个就业机会,而服务业创造的就业机会将高达2000万个。
换一个角度看,今天在服务业中工作的人数大约是其他行业的4倍。
即使在制造业中,服务在业务经营中所占的比例也越来越大。
As America got richer consumption got more complicated. With more income to throw around, people started spending more on services - movies and travel, mortgages to buy houses, insurance to protect those houses, the occasional decadent weekend at a luxury hotel.Economists call this a shift in the demand pattern; Fortune calls it the main reason that 64 of this year's top 100 are service companies. Over the next few years, only three of the ten fastest growing occupations (software engineers, nurses, and computer support) pay middle class salaries. The rest could be called, well, Wal-Mart kinds of jobs - cashiers, retail assistants, food service, and so on. In short, the service economy is delivering more good jobs than ever before.
随着美国人富裕程度的曰益增高,消费也变得越来越复杂。
人们开始把更多的钱花在接受服务方面——看电影、旅游、抵押贷款买房、为房屋保险、偶尔到豪华饭店度个奢侈的周末。
经济学家称这种现象为需求变化;〈财富〉杂志则认为这是本年度评出的100家最大公司中有64家是服务业公司的主要原因。
在未来几年中,10种发展最快的职业中只有3
种(软件工程、护士和电脑支持)能够提供中等收入,其余都可称作沃尔玛式的职业——收银员、售货员、食品服务,以及诸如此类的职业。
总之,同过去相比,服务业正在提供更多相当不错的就业机会。
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