教案-商务英语阅读-Unit-8-叶兴国
商务英语阅读教案
商务英语阅读教案【篇一：教案-商务英语阅读-unit 11-叶兴国】unit 11teaching objectives:1. to remember and use new words and expressions;2. to learn how businesses publicize their ideas of environmental protection;3. to learn how businesses help their consumers to lead a healthy lifestyle;4. to review and learn some knowledge about idioms;5. to deal with the language points in text a and text b.focuses:1. to learn how businesses publicize their ideas of environmental protection;2. to learn how businesses help their consumers to lead a healthy lifestyle.difficulties:how to help students understand and use english idioms.teaching time: 2 periods.teaching procedures:part i pre-reading questionsit can be used as lead-in questions. for students, they can discuss with each other and will have free answers. part ii extensive readingin this part, there are two texts and their relevant exercises. by reading the texts in limited time, teacher helps students understand the contents and the reading methods to build reading abilities gradually. text a succeeding as a “green” businessa. let the students look at 3 questions first and then read text a as quickly as they can for the first time to get find their answers;b. check the answers to the 3 questions first and then the answers to exercises i ii;e. read through the text and analyze the language points in the text:1. increasing numbers of businesses, both small and large, are jumping on the “green bandwagon”. 越来越多的企业，无论规模大小，都正一窝蜂地涌向“绿色浪潮”。
商务英语阅读Unit 8-叶兴国教学文稿
TEXT A： HOW LONG WILL YOU LIVE？
Business English: A Reading Course
Notes on the Text:
2. hypothetical [or synthetic] cohort：假定或综合 队列，实验样本的一种方式。
cohort：在人口统计学、统计学或市场调查中 定义的一代人。如：
麻烦在于这些做法的科学基础可能是脆弱 的。
behind: 作为……的基础、支持。如： Behind your every action is self-interest. 你的每一个行动都是出于个人私利。
Business English: A Reading Course
TEXT B： PLAN AHEAD TO BEAT RETIREMENT BLUES
顺便说说，虽然他活到95岁的可能性很小，但是如 果他能的话，那么他就有22%的机会活到100岁。
TEXT A：HOW LONG WILL YOU LIVE？
Business English: A Reading Course
Notes on the Text:
5. Trouble is, the science behind them can be squishy.
3. If your retirement plan assumes you’ll live to 81, you probably won’t hit it right on the button.
如果你的养老金计划假设你将活到81岁，你可能计 算得并不准确。
4. By the way, while the odds are heavily against his reaching 95, if he should happen to make it, he then faces a 22% chance of getting to 100.
教案-商务英语阅读-Unit2-叶兴国
教案-商务英语阅读-Unit2-叶兴国第一篇：教案-商务英语阅读-Unit 2- 叶兴国Unit 2 Teaching Objectives: 1.To have general ideas of the three texts;2.To remember and use new words and expressions;3.To be clear about how fast you can learn and how to learn fast;4.To learn the four methods of how to improve reading speed as soon as possible.Focuses:1.To have general ideas of the three texts;2.To be clear about how fast you can learn and how to learn fast Difficulties: How to improve reading speed as soon as possible by using the four reading methods.Teaching Time: 2 periods.Teaching Procedures:Part I Pre-reading Questions It can be used as lead-in questions.For students, they can discuss with each other and will have free answers.Part II Extensive Reading In this part, there are two texts and their relevant exercises.By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1.Text A How Fast Can You Learn a.Let the students read Text A as quickly as they can for the first time to find the general idea of the passage;b.Then read through the text for the second time to find the answers to Exercise I;c.Tell the students the general idea of the text while checking the answers to Exercise I;d.Analyze the language points in the text;1.Technology is hot, but how long this happy investment cycle will last is anyone’s guess.技术现在是热点，但是谁也说不准这种令人陶醉的投资周期能持续多久。
商务英语阅读第二版叶兴国unit
这里story是指对于一场事件或一系列事件的描述和复述，可 能为真实的，也可能是虚构的。
Text B: Tell Stories to strengthen Organizational Bonds
2. In the world of corporations and nonprofit organizations, however, this highly effective tool has taken a backseat to the more efficient electronic means if communication such as email and teleconferencing.
Voice of Courage
Questions: 1. What made the first Fireside Chat a hit? 2. Which point was emphasized both in Roosevelt’s
inaugural address and his first Fireside Chat?
Unit1 Effective Communication
Effective Communication
1
Warm-up Questions
1. During difficult times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effctive methods to call forth people’s spontaneous enthusiasm and cooperatoin?
商务英语阅读第二版叶兴国unit
4. In the middle of the speech, Roosevelt said simply, “I can assure you that it is safer to keep your money in a reopened bank than under the mattress.”
Voice of Courage
1300万人失业，3400万人没有任何收入。人们依靠私人施舍、 市和州政府少得可怜的公共救济，以及自己微不足道的积蓄度日。 为了求得美国人民对政府的支持，缓解萧条，美国总统富兰克 林·罗斯福利用炉边谈话节目通过收音机向美国人民进行宣传。 他的谈话不仅鼓舞了美国人民，坚定了人民的信心，而且也宣传 了他的货币及社会改革的基本主张，从而赢得了人们的理解和尊 敬。对美国政府度过艰难，缓和危机起到了较大作用。
Text B: Tell Stories to strengthen Organizational Bonds
2. In the world of corporations and nonprofit organizations, however, this highly effective tool has taken a backseat to the more efficient electronic means if communication such as email and teleconferencing. 但是在公司和非营利组织领域，这种高效率的工具却让位给 更高效的电子通讯方式，如电子邮件和电信会议。
Text B: Tell Stories to strengthen Organizational Bonds
Notes on the Text: 1. Tell Stories to Strengthen Organizational Bonds 用讲故事的方法来增加组织的凝聚力。 这里story是指对于一场事件或一系列事件的描述和复述，可 能为真实的，也可能是虚构的。
教案-商务英语阅读-Unit8-叶兴国
教案-商务英语阅读-Unit8-叶兴国Unit 8Teaching Objectives:1. To learn how to live and how to plan our life;2. To learn how to beat retirement blues;3. To know about the memorial methods to help students remember words;4. To deal with the language points in Text A and Text B.5. To remember and use new words and expressions;Focuses:1. To learn how to live and how to plan our life;2. To learn how to beat retirement blues;3. To know about the memorial methods to help students remember words;Difficulties:How to help students remember words by knowing about the memorial methods.Teaching Time:2 periods.Teaching Procedures:Part I Pre-reading QuestionsIt can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive ReadingIn this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.Text A How Long Will You Live？a. Let the students read Text A as quickly as they can for thefirst time to get the general idea;b. Ask students to tell others the general idea of the text;c. Then use some basic reading skills to read through the text again to find the answers to Exercises I;d. Check the answers to Exercises I;e. Analyze the language points in the text:1. 1-year-olds: 一岁的小孩。
教案-商务英语阅读-Unit15-叶兴国
教案-商务英语阅读-Unit15-叶兴国Unit 15Teaching Objectives:1. To remember and use new words and expressions;2. To learn how an advertiser is responsible for the improvement of the world;3. To learn about why today people watch TV even more than ever;4. To learn some useful expressions of how to predict economic trends;5. To deal with the language points in Text A and Text B.Focuses:1. To learn how an advertiser is responsible for the improvement of the world;2. To learn about why today people watch TV even more than ever;Difficulties:How to predict economic trends.Teaching Time:2 periods.Teaching Procedures:Part I Pre-reading QuestionsIt can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive ReadingIn this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.Text A Wrinkle, Wrinkle, Little Stara. Let the students use some basic reading skills to read Text A as quickly as they can for the first time to getthe general idea, then read through the text again to find the answers to Exercises I &IIb. Check the answers to Exercises I &II and analyze the language points in the text:1. Unilever: 联合利华，财富500强公司之一。
教案-商务英语阅读-Unit 2- 叶兴国
Unit 2Teaching Objectives:1. To have general ideas of the three texts;2. To remember and use new words and expressions;3. To be clear about how fast you can learn and how to learn fast;4. To learn the four methods of how to improve reading speed as soon as possible.Focuses:1. To have general ideas of the three texts;2. To be clear about how fast you can learn and how to learn fastDifficulties:How to improve reading speed as soon as possible by using the four reading methods.Teaching Time:2 periods.Teaching Procedures:Part I Pre-reading QuestionsIt can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive ReadingIn this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1. Text A How Fast Can You Learna. Let the students read Text A as quickly as they can for the first time to find the general idea of the passage;b. Then read through the text for the second time to find the answers to Exercise I;c. Tell the students the general idea of the text while checking the answers to Exercise I;d. Analyze the language points in the text;1. Technology is hot, but how long this happy investment cycle will last is anyone’s g uess. 技术现在是热点，但是谁也说不准这种令人陶醉的投资周期能持续多久。
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Unit 8
Teaching Objectives:
1. To learn how to live and how to plan our life;
2. To learn how to beat retirement blues;
3. To know about the memorial methods to help students remember words;
4. To deal with the language points in Text A and Text B.
5. To remember and use new words and expressions;
Focuses:
1. To learn how to live and how to plan our life;
2. To learn how to beat retirement blues;
3. To know about the memorial methods to help students remember words;
Difficulties:
How to help students remember words by knowing about the memorial methods.
Teaching Time:2 periods.
Teaching Procedures:
Part I Pre-reading Questions
It can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive Reading
In this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.
Text A How Long Will You Live？
a. Let the students read Text A as quickly as they can for the first time to get the general idea;
b. Ask students to tell others the general idea of the text;
c. Then use some basic reading skills to read through the text again to find the answers to Exercises I;
d. Check the answers to Exercises I;
e. Analyze the language points in the text:
1. 1-year-olds: 一岁的小孩。
合成词变成复数，如果该合成词有主干词，则在主干词后面加-s：
brother-in-law→brothers-in-law, looker-on→lookers-on; 如果该合成词没有主干词，则在最后一个词的词尾加-s：grow-up→grow-ups, forget-me-not→forget-me-nots; 若合成词中有man或woman的话，复数形式则要求其构成部分也要作相应变化：a woman doctor→women doctors, a man cook→men cooks。
2. hypothetical [or synthetic] cohort：假定或综合队列，实验样本的一种方式。
cohort：在人口统计学、
统计学或市场调查中定义的一代人。
如：The cohort of people aged 30 to 39 are more conservative. 年龄在30岁到39岁的一群人更加保守。
3. If your retirement plan assumes you’ll live to 81, you probably won’t hit it right on the button. 如果你
的养老金计划假设你将活到81岁，你可能计算得并不准确。
4. By the way, while the odds are heavily against his reaching 95, if he should happen to make it, he then
faces a 22% chance of getting to 100. 顺便说说，虽然他活到95岁的可能性很小，但是如果他能的话，那么他就有22%的机会活到100岁。
5. Trouble is, the science behind them can be squishy. 麻烦在于这些做法的科学基础可能是脆弱的。
behind: 作为……的基础、支持。
如：Behind your every action is self-interest. 你的每一个行动都是出于个人私利。
f. Assign Exercises II and III as their homework.
Text B Plan Ahead to Beat Retirement Blues
a. Several minutes for students to use some basic reading skills to read the text only once, then ask them to do Exercise I;
b. Check the answers to Exercise I;
c. Point out some language points:
1. retirement blues: 退休引起的忧郁。
blues: 常作the blues，非正式用法，表示“忧郁”、“悲伤”等。
如: She’s got the blues. 她变得忧郁了。
2. With no plan for organizing their time and no ability to develop a new ways of identity, they often sink into depression. 他们没有组织时间的计划，也没有能力去开发一个新的自我，于是就沉溺于抑郁的情绪中。
3. It’s often necessary to renegotiate your relationship and invent new ways of being together. 重新商定你们的关系并创造新的相处方式常常是很有必要的。
4. For people with spiritual inclinations, this is a time to nurture and reflect on that aspect of their personality. 对那些带着精神倾向的人来说，发展和思考他们个性的这个方面正是时候。
5. As we finish our careers, we tend to move into areas that reaffirm and reintegrate early impulses. 当职业生涯结束时，我们常回过头去重新确认最初的动力，并使之更加完整。
d. Assign Exercises II and III as their homework.
Part III Reading Skills
Before dealing with Text A and Text B, ask students to read through the whole passage of reading skill, to lead them to understand the details about memory methods, especially asking them to pay special attention to the examples.
Part IV Supplementary Reading: Over 60 and Overlooked
Ask students to read it in a limited time after class, and then write a summary.
Part V Test Yourself
Ask students to do it and check the answers by themselves.
Questions for Discussion and Reflection:
1. How will you plan your retirement life? Why？
2. What should you do to take care of the aged in your family?
Assignments
1. Write a short summary of about 50 words to express the main idea of Supplementary Reading;
2. Finish all exercises in this unit.
References:
《商务英语阅读教程Ⅰ教师用书》《牛津英汉双解词典》。