【K12学习】教案-商务英语阅读-Unit 6-叶兴国
商务英语阅读教案
商务英语阅读教案【篇一：教案-商务英语阅读-unit 11-叶兴国】unit 11teaching objectives:1. to remember and use new words and expressions;2. to learn how businesses publicize their ideas of environmental protection;3. to learn how businesses help their consumers to lead a healthy lifestyle;4. to review and learn some knowledge about idioms;5. to deal with the language points in text a and text b.focuses:1. to learn how businesses publicize their ideas of environmental protection;2. to learn how businesses help their consumers to lead a healthy lifestyle.difficulties:how to help students understand and use english idioms.teaching time: 2 periods.teaching procedures:part i pre-reading questionsit can be used as lead-in questions. for students, they can discuss with each other and will have free answers. part ii extensive readingin this part, there are two texts and their relevant exercises. by reading the texts in limited time, teacher helps students understand the contents and the reading methods to build reading abilities gradually. text a succeeding as a “green” businessa. let the students look at 3 questions first and then read text a as quickly as they can for the first time to get find their answers;b. check the answers to the 3 questions first and then the answers to exercises i ii;e. read through the text and analyze the language points in the text:1. increasing numbers of businesses, both small and large, are jumping on the “green bandwagon”. 越来越多的企业，无论规模大小，都正一窝蜂地涌向“绿色浪潮”。
教案-商务英语阅读-Unit2-叶兴国
教案-商务英语阅读-Unit2-叶兴国第一篇：教案-商务英语阅读-Unit 2- 叶兴国Unit 2 Teaching Objectives: 1.To have general ideas of the three texts;2.To remember and use new words and expressions;3.To be clear about how fast you can learn and how to learn fast;4.To learn the four methods of how to improve reading speed as soon as possible.Focuses:1.To have general ideas of the three texts;2.To be clear about how fast you can learn and how to learn fast Difficulties: How to improve reading speed as soon as possible by using the four reading methods.Teaching Time: 2 periods.Teaching Procedures:Part I Pre-reading Questions It can be used as lead-in questions.For students, they can discuss with each other and will have free answers.Part II Extensive Reading In this part, there are two texts and their relevant exercises.By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1.Text A How Fast Can You Learn a.Let the students read Text A as quickly as they can for the first time to find the general idea of the passage;b.Then read through the text for the second time to find the answers to Exercise I;c.Tell the students the general idea of the text while checking the answers to Exercise I;d.Analyze the language points in the text;1.Technology is hot, but how long this happy investment cycle will last is anyone’s guess.技术现在是热点，但是谁也说不准这种令人陶醉的投资周期能持续多久。
商务英语阅读第二版叶兴国unit
这里story是指对于一场事件或一系列事件的描述和复述，可 能为真实的，也可能是虚构的。
Text B: Tell Stories to strengthen Organizational Bonds
2. In the world of corporations and nonprofit organizations, however, this highly effective tool has taken a backseat to the more efficient electronic means if communication such as email and teleconferencing.
Voice of Courage
Questions: 1. What made the first Fireside Chat a hit? 2. Which point was emphasized both in Roosevelt’s
inaugural address and his first Fireside Chat?
Unit1 Effective Communication
Effective Communication
1
Warm-up Questions
1. During difficult times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effctive methods to call forth people’s spontaneous enthusiasm and cooperatoin?
商务英语阅读第二版叶兴国unit
4. In the middle of the speech, Roosevelt said simply, “I can assure you that it is safer to keep your money in a reopened bank than under the mattress.”
Voice of Courage
1300万人失业，3400万人没有任何收入。人们依靠私人施舍、 市和州政府少得可怜的公共救济，以及自己微不足道的积蓄度日。 为了求得美国人民对政府的支持，缓解萧条，美国总统富兰克 林·罗斯福利用炉边谈话节目通过收音机向美国人民进行宣传。 他的谈话不仅鼓舞了美国人民，坚定了人民的信心，而且也宣传 了他的货币及社会改革的基本主张，从而赢得了人们的理解和尊 敬。对美国政府度过艰难，缓和危机起到了较大作用。
Text B: Tell Stories to strengthen Organizational Bonds
2. In the world of corporations and nonprofit organizations, however, this highly effective tool has taken a backseat to the more efficient electronic means if communication such as email and teleconferencing. 但是在公司和非营利组织领域，这种高效率的工具却让位给 更高效的电子通讯方式，如电子邮件和电信会议。
Text B: Tell Stories to strengthen Organizational Bonds
Notes on the Text: 1. Tell Stories to Strengthen Organizational Bonds 用讲故事的方法来增加组织的凝聚力。 这里story是指对于一场事件或一系列事件的描述和复述，可 能为真实的，也可能是虚构的。
教案-商务英语阅读-Unit6-叶兴国
教案-商务英语阅读-Unit6-叶兴国Unit 6Teaching Objectives:1. To remember and use new words and expressions;2. To learn how managers get ideas from many people to make better decisions;3. To learn how lessons you can learn from people who are even considered bad bosses;4. To review some basic reading skills and learn some word formations;5. To know about the word formations we often use in details;6. To deal with the language points in Text A and Text B.Focuses:1. To learn how managers get ideas from many people to make better decisions;2. To learn how lessons you can learn from people who are even considered bad bosses;Difficulties:How to know more about the word formations we often use in details;Teaching Time:2 periods.Teaching Procedures:Part I Pre-reading QuestionsIt can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive ReadingIn this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to buildreading abilities gradually.Text A Got Ideas？a. Let the students read Text A as quickly as they can for the first time to get the general idea;b. Ask students to tell others the general idea of the text;c. Then use some basic reading skills to read through the text again to find the answers to Exercises I &IId. Check the answers to Exercises I &IIe. Analyze the language points in the text:1. Macworld: 由IDG(美国国际数据集团)举办的Mac业内最大的展览会。
商务英语阅读教程2叶兴国译文
商务英语阅读教程2叶兴国译文Why China WorkA look at bright pot in the receion begin with Beijing,where tatecontrol i looking mart。
经济衰退中的一线光明开始于国家宏观调控看起来明智的北京。
The contruction ite of the China Pavilion,hot to the World EpoShanghai 2022 By Rana Foroohar ，NEWSWEEKPublihedJan102022 From the magazine iue dated Jan 19,2022China i the only major economy that i likely to how ignificant growth thi year, becaue it i the only one that routinely break every rule in the economic tetbook In fact, the main reaon China i not lowing afat a the other big five economie i it capacity for macro-control。
中国是今年唯一一个可能取得亮丽增长的主要经济体，因为它是世界上唯一一个惯常打破经济教科书每一个原则的国家。
事实上，中国不像其他五大经济体那样发展缓慢的主要原因是，它的宏观调控能力。
Why doe China’ market economic ytem work Now that the United State and Europe are moving toward macro-economiccontrol-by nationalizing the banking and car indutrie,and impoing heavy new regulation on the financial indutry-thequetion ha a new urgency。
教案-商务英语阅读-Unit-1--叶兴国
Unit 1Teaching Objectives:1. To introduce the teaching contents and teaching plan;2. To have a general idea of the New International Style of Management;3. To be clear about the three main questions of business English reading;!4. To learn how to read business English passages effectively;5. To learn to recognize and use some of the related words and expressions.Focuses:1. To have a general idea of the New International Style of Management.2. To learn how to read business English passages effectively.~Difficulties:1. How to read business English passages effectively.2. How to remember business English words and expressions ASAP.Teaching Time:2 periods.Teaching Procedures:&Part I Pre-reading QuestionsIt can be used as lead-in questions. For students, they can discuss with each other and will have free answers.Part II Extensive ReadingIn this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1. Read Text A The New International Style of Management and do exercises;"2. Read Text B New Thinking for successful Entrepreneurs and do exercises;3. Analyze the language points in the texts;4. Check the answers to Exercises.Part III Reading Skills: Introduce the Basic Information about Business English Reading.Use three questions to lead students to deal with this part:!1. Why should we do Business English Reading2. What does Business English Reading mainly deal with3. How can we do the Business English Reading effectivelyIf students can not answer the questions, ask them to read through the passages in Reading Skill to get the details of how to do Business English Reading.Part IV Supplementary Reading: New Thinking for a New Financial Order ：For this part, ask students to finish it by reading first and summarizing it with no more than 50 words. Part V Test YourselfFor this part, ask students to finish it by themselves.Questions for Discussion and Reflection:1. Do you want to be a member of these multinational companies Why2. What are the differences between these multinational companies and the local companies in China Assignment:1. Review Unit 1, to remember the contents learned.2. Preview Unit 2, to find difficult points.References:《商务英语阅读教程Ⅰ教师用书》《牛津英汉双解词典》。
教案-商务英语阅读-Unit15-叶兴国
教案-商务英语阅读-Unit15-叶兴国Unit 15Teaching Objectives:1. To remember and use new words and expressions;2. To learn how an advertiser is responsible for the improvement of the world;3. To learn about why today people watch TV even more than ever;4. To learn some useful expressions of how to predict economic trends;5. To deal with the language points in Text A and Text B.Focuses:1. To learn how an advertiser is responsible for the improvement of the world;2. To learn about why today people watch TV even more than ever;Difficulties:How to predict economic trends.Teaching Time:2 periods.Teaching Procedures:Part I Pre-reading QuestionsIt can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive ReadingIn this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.Text A Wrinkle, Wrinkle, Little Stara. Let the students use some basic reading skills to read Text A as quickly as they can for the first time to getthe general idea, then read through the text again to find the answers to Exercises I &IIb. Check the answers to Exercises I &II and analyze the language points in the text:1. Unilever: 联合利华，财富500强公司之一。
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教案-商务英语阅读-Unit 6-叶兴国Unit 6Teaching Objectives:1. To remember and use new words and expressions;2. To learn how managers get ideas from many people to make better decisions;3. To learn how lessons you can learn from people who are even considered bad bosses;4. To review some basic reading skills and learn some word formations;5. To know about the word formations we often use in details;6. To deal with the language points in Text A and Text B.Focuses:1. To learn how managers get ideas from many people to make better decisions;2. To learn how lessons you can learn from people who are even considered bad bosses;Difficulties:How to know more about the word formations we often use in details;Teaching Time: 2 periods. Teaching Procedures:Part I Pre-reading QuestionsIt can be used as lead-in questions. For students,they can discuss with each other and will have free answers. Part II Extensive ReadingIn this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacherhelps students understand the contents and the reading methods to build reading abilities gradually.Text A Got Ideas？a. Let the students read Text A as quickly as they can for the first time to get the general idea;b. Ask students to tell others the general idea of the text;c. Then use some basic reading skills to read through the text again to find the answers to Exercises I ⅈd. Check the answers to Exercises I ⅈe. Analyze the language points in the text:1. Macworld: IDG(美国国际数据集团)举办的Mac业内最大的展览会。
1985年第一届Macworld在旧金山举行，20XX 年之前Macworld每年举办两届，20XX年9月IDG宣布取消夏季Macworld。
Mac系统是苹果机专用系统，在普通PC上无法安装。
2. The Bevy –a protective case for the iPod Shuffle that multitasks as a key ring, earbud wrap, andbottle opener –has outsold Mophie’s other products four to one.Bevy是一款多功能的iPod Shuffle保护套，可用作钥匙扣、插入式耳机保护套和开瓶器，此产品的销售量已达到Mophie公司其他产品的四倍。
3. I needed to hit the shelf with a new product within four weeks after each new iPod model dropped. 在每款销售疲软之后的四周内，我得再创造出一款新产品。
4. He sold the Mophie product line and rolled the proceeds into Kluster, a virtual forum that allows consumers and businesses to collaborate on the design of products and services. 他卖掉了Mophie的生产线，然后将收入投入到一个允许消费者和企业协作来设计产品和服务的虚拟论坛Kluster。
5. Red Bull: 红牛公司，是全球最早推出且最成功的能量饮料品牌之一。
1966年,红牛维生素功能饮料诞生于泰国,迄今已有40余年的发展历史。
为了提升知名度并且塑造其运动形象,红牛公司一直非常热衷于极限运动与赛车运动的赞助,是一级方程式赛车红牛车队以及红牛二队的拥有者。
6. Facebook: 是创办于美国的一个社交网络服务网站，于20XX年2月4日上线。
主要创始人为美国人马克·扎克伯格。
刚开始时只对高校学生开放,它严格限制注册,需要在制定的大学IP地址范围内上网才能注册成功。
这种机制保证了用户的纯净，从而形成了校内网的特色，即“真诚”和“信任”—大多数用户都是有真实姓名、真信息和真照片。
f. Assign Exercises II and III as their homework.Text B Seven Useful Lessons You Can Learn from a Bad Bossa. Several minutes for students to use some basic reading skills to read the text only once, then ask them to do Exercise I;b. Check the answers to Exercise I;c. Point out some language points:1. And amongst the most consistent groups of all are those who spend least time in any kind of introspection: the extreme extroverts, the loud, slap-you-on-the-back hearty types, the arrogant, the pompus, the selfish and the self-centered –the people who, if they bexxe bossed, are most likely to prove to be bad ones. 那些行为方式最稳定的人很少进行自我反省，他们是极端的性格外向者，他们说话的嗓门很大，毫无拘束地拍打你的后背表示赞许，傲慢自负又自私自利—如果他们做老板的话，结果多半是不好的老板。
2. …all of these (and many more) hold to theiractions so tenaciously –and are so blind to what they are doing –that they will provide some of the best lessons in what not to do that you will ever be offered. 所有这些人(还有更多的)是如此顽固地坚持他们的做法,并且对他们正在做的一切又是如此缺乏判断力,他们将给我们提供一些最好的经验教训,让我们知道推荐我们去做的那些事中哪些是不能做的。
3. Since you can, it’s an advantage you can use for all it’s worth. 既然你能，这就是你不妨利用的优势。
for all it’s worth不管好坏，不管怎样 d. Assign Exercises II and III as their homework.Part III Reading SkillsBefore dealing with Text A and Text B, ask students to read through the whole passage of reading skill, to lead them to understand the details about word formations, especially asking them to pay special attention to the examples.Part IV Supplementary Reading: On Breaking Rules Ask students to read it in a limited time after class, and then write a summary. Part V Test Yourself Ask students to do it and check the answers by themselves. Questions for Discussion and Reflection:do you often learn from you boss2. In your opinion, if you were a boss, what would you do to get ideas from othersAssignments1. Write a short summary of about 50 words to express the main idea of Supplementary Reading;2. Finish all exercises in this unit.References:《商务英语阅读教程Ⅰ教师用书》《牛津英汉双解词典》。