商务英语阅读2-1

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3936商务英语2(1)

3936商务英语2(1)

题目1未回答满分10.00标记题目题干—As you know, I’m not quite familiar with how to shop online.—It’s a piece of cake! I’ll show you how to do it.选择一项:A. First of all, you should find a good e-commercesite.B. Next, add the items in your shopping cart andplace the order.C. Then compare the prices and features of thegoods you like.反馈你的回答不正确解析:本题考核“描述过程”的交际用语。

根据上文,此处应该描述网上购物的第一个步骤,所以答案是A。

题目2未回答满分10.00标记题目题干—Great! Maybe from now on, I should try to buy goods online.选择一项:A. I think you need to be a little bit slower.B. That’s all right. Whatever!C. Why not? Go ahead. Just give it a try.反馈你的回答不正确解析:本题考核“表示赞同”的交际用语。

第一说话人决定尝试网上购物,第二说话人表示鼓励,所以答案是C。

题目3标记题目题干—Morning, Daniel. Today I’d like to discuss the promotionalevents of our products with you.—选择一项:A. Hi, I agree with what you have just said.B. Good morning, Kevin. Nice to meet you, too.C. Ok. I think we should draw up a thorough plan, first.反馈你的回答不正确解析:本题考核“打算和意愿”的交际用语。

国际商务英语Chapter 2-1

国际商务英语Chapter 2-1


quasi-pubic 半公有公司
quasi a combining form meaning ―resembling,‖ ―having some, but not all of the features of,‖ used in the formation of compound words: quasi-definition; quasi-monopoly; quasi-official; quasi-scientific. 1. He was a quasi actor. 他有点象演员。 2. In some people's view, TV series is a kind of quasiart. 在某些人看来,电视连续剧是一种准艺术。

1. proprietorship — 所有权 2. stockholder — 股东,持股人 3. partnership — 合伙企业 4. entity — 实体 5. bankruptcy — 破产 6. joint-stock company — 合股公司 7. dividend —红利,股息 8. bylaw — 附则,细则 9. treasurer — 司库,财务长 10. comptroller —主计长,总会计师
tort: n. 侵权行为 a wrongful act, not including a breach of contract or trust, that results in injury to another's person, property, reputation, or the like, and for which the injured party is entitled to compensation.

商务英语阅读(第二版)参考译文 王关富编

商务英语阅读(第二版)参考译文 王关富编

Chapter 1 Why China Works中国是今年唯一呈现出重大发展的主要经济体(economy),由于它通常是唯一敢于打破经济教科书中每一条例的经济体。

事实上,中国不像其他五大经济体那样发展缓慢的主要原因是,它宏观调控的能力(its capacity for macro-economic control)。

为什么中国市场经济体系奏效?(market economic system)目前,欧美等国正通过银行及汽车业国有化及金融业实施新的有力规定(regulations),走向宏观调控。

但问题更加紧迫(the question has a new urgency)。

中国看上去最能驾驭(navigate)七十年内最糟的经济滑坡(downturn)。

在危机中,中国官员既能吸取像西方同行(counterparts)的传统市场工具,也能吸取中国市场经济体系的积累经验(arsenal)。

去年早期,由于房地产市场(housing market)过热,中国官员仅命令银行削减房贷(cut back on housing loans),然后随着房屋销售量下降(fall),他们提供类似更低的房屋购置税(lower taxes on home purchases)。

最近几周,他们展开类似西方的经济救援行动(launch economic rescue efforts),其中包括价值6000亿的大计划以增加政府开支和大幅利率削减(ramp up government spending)(big interests cuts)。

但同时,他们也发布在西方国家眼里是不合理的干涉的命令,例如,上周中国官员召集包括钢铁建筑等行业的国有行业并购(buy up)国内外新资产(at home and abroad)以积极(actively)发挥在经济中的作用。

曾把中国宏观调控视为不成熟经济的弊病(immature economy),现在是稳定的保障(bulwark of stability)。

商务英语阅读第二版叶兴国

商务英语阅读第二版叶兴国

2. Why can storytelling be used as an effective method to strengthen organizational bonds in a corporation?
2
CONTENTS
1 Text A :Voice of Courage Text B: Tell Stories to strengthen 2 Organizational Bonds
ULOnGit1O Effective Communication
1
1. During difficult times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effctive methods to call forth people's spontaneous enthusiasm and cooperatoin?
Voice of Courage
1300万人失业, 3400万人没有任何收入。人们依靠私人施舍、 市和州政府少得可怜的公共救济,以及自己微不足道的积蓄度日。 为了求得美国人民对政府的支持,缓解萧条,美国总统富兰克 林·罗斯福利用炉边谈话节目通过收音机向美国人民进行宣传。 他的谈话不仅鼓舞了美国人民,坚定了人民的信心,而且也宣传 了他的货币及社会改革的基本主张,从而赢得了人们的理解和尊 敬。对美国政府度过艰难,缓和危机起到了较大作用。
在演讲的中段,罗斯福简单地说:“我向你们保证,把钱存在 重开的银行里比你们把钱藏在床垫底下更安全。”
5. Preparations for a bill to spend the end of Prohibition began that night. 当天晚上,罗斯福又开始准备议案以加速结束禁酒令。 Prohibition :用作大写时,意思是:“禁酒”,指美国 1920年 至1933年期间的禁酒。

商务英语阅读教程2——英译汉

商务英语阅读教程2——英译汉

Unit 11. The World Bank’s key role is to improve living standards and assist developing nations through making credit and other forms of assistance available to achieve a sustainable development.世界银行的关键作用是通过提供信贷和其他形式的援助来实现可持续发展来提高生活水平和协助发展中国家。

2. So in order to smooth out the international business cycle, and thus reduce the duration and damage of recessions, OPEC could temper oil prices and control booming or slumping economic growth.所以为了消除国际商业周期,从而减少经济衰退的时间和损失,石油输出国组织可以调低油价,控制经济增长或萧条。

3. Its members benefit from liberalized trade gaining access to a larger demand market, new technologies, managerial techniques, raises in living standards, and employment opportunities.其成员受益于自由贸易进入更大需求市场,新技术,管理技术,提高了生活水平和就业机会。

4. Under his influence, the organization’s international secretariat was established in Paris and he was instrumental in creating the ICC International Court of Arbitration in 1923.在他的影响下,该组织的国际秘书处在巴黎成立,他在1923年创建了国际商会国际仲裁法庭。

商务英语阅读教程Unit 2

商务英语阅读教程Unit 2
UNIT 2 Product
2-1
Unit Introduction
Unit Two will introduce the exact meaning of product and the knowledge of the Product Life Cycle
(PLC). In this unit, the definition and categories of the product will be offered and we should know a service belongs to a non-material or intangible product. The five stages of the Product Life Cycle will also be in-material or product
2-1
TASK 1
19.intangible product
答案
C.
non-physical product, pure service
20.
product
答案
A. goods or service that most closely meets the requirements of a particular market
14.growth cycle 答案 O. familiarity grows among consumers, so does the sales figure in steady fashion
15. downturn L. a tendency downward, a worsening, especially in business or economic activity

高级综合商务英语2unit1课文翻译

高级综合商务英语2unit1课文翻译

高级综合商务英语2unit1课文翻译小约翰,柯夏克已料到,卡米尔号飓风来势定然凶猛。

就在去年8月17日那个星期天,当卡米尔号飓风越过墨西哥湾向西北进袭之时,收音机和电视里整天不断地播放着飓风警报。

柯夏克一家居住的地方一—密西西比州的高尔夫港——肯定会遭到这场飓风的猛烈袭击。

路易斯安那、密西西比和亚拉巴马三州沿海一带的居民已有将近15万人逃往内陆安全地带。

但约翰就像沿海村落中其他成千上万的人一样,不愿舍弃家园,要他下决心弃家外逃,除非等到他的一家人一一妻子詹妮丝以及他们那七个年龄从三岁到十一岁的孩子一一眼看着就要灾祸临头。

为了找出应付这场风灾的最佳对策,他与父母商量过。

两位老人是早在一个月前就从加利福尼亚迁到这里来,住进柯夏克一家所住的那幢十个房间的屋子里。

他还就此征求过从拉斯韦加斯开车来访的老朋友查理?希尔的意见。

约翰的全部产业就在自己家里(他开办的玛格纳制造公司是设计、研制各种教育玩具和教育用品的。

公司的一切往来函件、设计图纸和工艺模具全都放在一楼)。

37岁的他对飓风的威力是深有体会的。

四年前,他原先拥有的位于高尔夫港以西几英里外的那个家就曾毁于贝翠号飓风(那场风灾前夕柯夏克已将全家搬到一家汽车旅馆过夜)。

不过,当时那幢房子所处的地势偏低,高出海平面仅几英尺。

“我们现在住的这幢房子高了23英尺,,’他对父亲说,“而且距离海边足有250码远。

这幢房子是1915年建造的。

至今还从未受到过飓风的袭击。

我们呆在这儿恐怕是再安全不过了。

”老柯夏克67岁,是个语粗心慈的熟练机械师。

他对儿子的意见表示赞同。

“我们是可以严加防卫。

度过难关的,”他说?“一但发现危险信号,我们还可以赶在天黑之前撤出去。

”为了对付这场飓风,几个男子汉有条不紊地做起准备工作来。

自米水管道可能遭到破坏,他们把浴盆和提俑都盛满水。

飓风也可能造成断电,所以他们检查手提式收音机和手电筒里的电池以及提灯里的燃料油。

约翰的父亲将一台小发电机搬到楼下门厅里,接上几个灯泡。

体验商务英语综合教程2 -- Unit 1 Careers

体验商务英语综合教程2 -- Unit 1 Careers

Patty Stonesifer President and Chairman Gates Library Foundation Redmond, Washington
I left a great job as head of interactive media at Microsoft for one reason: the passion was gone. My pocketbook, ego, and sense of excitement were being satisfied, but I no longer had passion for the challenges I faced each day. Lots of people thought I was crazy to walk away from it all. But I felt like a juggler -- managing projects, budgets, and people. Eventually I found my dream job. It aligns my personal expertise and goals with an opportunity to put technology in the hands of people who otherwise would not have access to it. No matter how high your career registers on the conventional charts, you've got to listen to your heart
6. Ambitious people often ________ on a career plan while they are still
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Business English Extensive Reading (2)商务英语阅读(2)Ⅰ. Reading ComprehensionDirections: Choose the correct answers according to the information given from the passeges. Read the passages through carefully before making your choices. Please mark the corresponding leter for each item on Answer Sheet.Passage One: Questions 1 to 5 are based on the following passage.Henry Ford, the famous U.S. inventor and car manufacturer, once said, …The business of America is b usiness.” By this he meant that the U.S. way of life is based on the values of the business world.Few would argue with Ford‟s statement. A brief glimpse at a daily newspaper vividly shows how much people in the United States think about business. For example, nearly every newspaper has a business section, in which the deals and projects, finances and management, stock prices and labor problems of corporations are reported daily. In addition, business news can appear in every other section. Most national news has an important financial aspect to it. Welfare, foreign aid, the federal budget, and the policies of the Federal Reserve Bank are all heavily affected by business. Moreover, business news appears in some of the unlikeliest places. The world of arts and entertainment is often referred to as “the entertainment industry” or “show business.”The positive side of Henry Ford‟s statement can be seen in the prosperity that business has brought to U.S. life. One of the most important reasons so many people from all over the world come to live in the United States is the dream of a better job. Jobs are produced in abundance (大量地) because the U.S. economic system is driven by competition. People believe that this system creates more wealth, more jobs, and a materially better way of life.The negative side of Henry Ford‟s statement, however, can be seen when the word business is taken to mean big business. And the term big business—referring to the biggest companies, is seen in opposition to labor. Throughout U.S. history working people have had to fight hard for higher wages, better working conditions, and the right to form unions. Today, many of the old labor disputes are over, but there is still some employee anxiety. Downsizing—the laying off of thousands of workers to keep expenses low and profits high -- creates feelings of insecurity for many.1. The united States is a typical country ______.A) which encourages free trade at homes and abroadB) where people‟s chief concern is how to make moneyC) where all businesses are managed scientificallyD) which normally works according to the federal budget2. The influence of business in the U.S. is evidenced by the fact that ______.A) most newspapers are run by big businessesB) even public organizations concentrate on working for profitsC) Americans of all professions know how to do businessD) even arts and entertainment are regarded as business3. According to the passage, immigrants choose to settle in the U.S., dreaming that ______.A) they can start profitable businesses thereB) they can be more competitive in businessC) they will make a fortune overnight thereD) they will find better chances of employment4. Henry Ford‟s statements can be taken negatively because ______.A) working people are discouraged to fight for their rightsB) there are many industries controlled by a few big capitalistsC) there is a conflicting relationship between big corporations and laborD) public services are not run by the federal government5. A company‟s efforts to keep expenses low and profits high may result in ______.A) reduction in the number of employeesB) improvement of working conditionsC) fewer disputes between labor and managementD) a rise in workers‟ wagesPassage Two Questions 6 to 10 are based on the following passage.New tech nology links the world as never before. Our planet has shrunk. It‟s now a “global village” where countries are only seconds away by fax or phone or satellite link. And, of course, our ability to benefit from this high-tech communications equipment is greatly enhanced by foreign language skills.Deeply involved with this new technology is a breed of modern businesspeople who have a growing respect for the economic value of doing business abroad. In modern markets, success overseas often helps support domestic business efforts.Overseas assignments are becoming increasingly important to advancement within executive ranks. The executive stationed in another country no longer need fear being “out of sight and out of mind.” He or she can be sure that the overseas effort is central to the company‟s plan for success, and that promotions often follow or accompany an assignment abroad. If an employee can succeed in a difficult assignment overseas, superiors will have greater confidence in his or her ability to cope back in the United States where cross-cultural considerations and foreign language issues are becoming more and more prevalent (普遍的).Thanks to a variety of relatively inexpensive communications devices with business applications, even small businesses in the United States are able to get into international markets.English is still the international language of business. But there is an ever-growing need for people who can speak another language. A second language isn‟t generally required to get a job in business, but having language skills gives a candidate the edge when other qualifications appear to be equalThe employee posted abroad who speaks the country‟s principal language has an opportunity to fast-forward certain negotiations, and cam have the cultural insight to know when it is better to move more slowly. The employee at the home office who can communicate well with foreign clients over the telephone or by fax machine is an obvious asset to the firm.6. What is the author‟s attitude toward high-tech communications equipment?A) Critical. C) Indifferent.B) Prejudiced. D) Positive.7. With the increased use of high-tech communications equipment, businesspeople ______.A) have to get familiar with modern technologyB) are gaining more economic benefits from domestic operationsC) are attaching more importance to their overseas businessD) are eager to work overseas8. In this passage, “out of sight and out of mind” (Lines 2-3, Para. 3) probably means ____.A) being unable to think properly for lack of insightB) being totally out of touch with business at homeC) missing opportunities for promotion when abroadD) leaving all care and worry behind9. According to the passage, what is an important consideration of international corporations in employing people today?A) Connections with businesses overseas.B) Ability to speak the client‟s language.C) Technical know-how.D) Business experience.10. The advantage of employees having foreign language skills is that they can _______.A) better control the whole negotiation processB) easily find new approaches to meet market needsC) fast-forward their proposals to headquartersD) easily make friends with businesspeople abroadPassage Three Questions 11 to 15 are based on the following passage.Some pessimistic experts feel that the automobile is bound to fall into disuse. They see a day in the not-too-distant future when all autos will be abandoned and allowed to rust. Other authorities, however, think the auto is here to stay. They hold that the car will remain a leading means of urban travel in the foreseeable future.The motorcar will undoubtedly change significantly over the next 30 years. It should become smaller, safer, and more economical, and should not be powered by the gasoline engine. The car of the future should be far more pollution-free than present types.Regardless of its power source, the auto in the future will still be the main problem in urbantraffic congestion (拥挤). One proposed solution to this problem is the automated highway system.When the auto enters the highway system, a retractable (可伸缩的) arm will drop from the auto and make contact with a rail, which is similar to those powering subway trains electrically. Once attached to the rail, the car will become electrically powered from the system, and control of the vehicle will pass to a central computer. The computer will then monitor all of the car's move-ments.The driver will use a telephone to dial instructions about his destination into the system. The computer will calculate the best route, and reserve space for the car all the way to the correct exit from the highway. The driver will then be free to relax and wait for the buzzer (蜂鸣器) that will warn him of his coming exit. It is estimated that an automated highway will be able to handle 10,000 vehicles per hour, compared with the 1,500 to 2,000 vehicles that can be carried by a present-day highway.11. One significant improvement in the future car will probably be________.A) its power source C) its monitoring systemB) its driving system D) its seating capacity12. What is the author's main concern?A) How to render automobiles pollution-free.B) How to make smaller and safer automobiles.C) How to solve the problem of traffic jams.D) How to develop an automated subway system.13. What provides autos with electric power in an automated highway system?A) A rail. C) A retractable arm.B) An engine. D) A computer controller.14. In an automated highway system, all the driver needs to do is _______.A) keep in the right laneB) wait to arrive at his destinationC) keep in constant touch with the computer centerD) inform the system of his destination by phone15. What is the author's attitude toward the future of autos?A) Enthusiastic.C) Optimistic.B) Pessimistic. D) Cautious.Passage Four Questions 16 to 20 are based on the following passage.It is , everyone agrees, a huge task that the child performs when he learns to speak, and the fact that he does so in so short a period of time challenges explanation.Language learning begins with listening. Individual children vary greatly in the amount of listening they do before they start speaking, and late starters are often long listeners. Most children will "obey" spoken instructions some time before they can speak, though the word obey is hardly accurate as a description of the eager and delighted cooperation usually shown by the child. Before they can speak, many children will also ask questions by gesture and by making questioning noises.Any attempt to trace the development from the noises babies make to their first spoken words leads to considerable difficulties. It is agreed that they enjoy making noises, and that during the first few months one or two noises sort themselves out as particularly indicative of delight, distress, sociability, and so on . But since these cannot be said to show the baby's intention to communicate, they can hardly be regarded as early forms of language.It is agreed, too, that from about three months they play with sounds for enjoyment, and that by six months they are able to add new sounds to their repertoire This self-imitation leads on to deliberate imitation of sounds made or words spoken to them by other people. The problem then arises as to the point at which one can say that these imitations can be considered as speech.16.By "....challenges explanation" (Line 2, Para.1) the author means that ______.A)no explanation is necessary for such an obvious phenomenonB)no explanation has been made up to nowC)it's no easy job to provide an adequate explanationD)it's high time that an explanation was provided17. The third paragraph is mainly about _________A)the development of babies' early forms of languageB)the difficulties of babies in learning to speakC)babies' strong desire to communicateD)babies' intention to communicate18. The author's purpose in writing the second paragraph is to show that children _______.A)usually obey without asking questionsB)are passive the process of learning to speakC)are born cooperativeD)learn to speak by listening19.From the passage we learn that _______-A)early starters can learn to speak within only six monthsB)children show a strong desire to communicate by making noisesC)imitation plays an important role in learning to speakD)children have various difficulties in learning to speak20.The best title for this passage would be _______.A)How Babies Learn to SpeakB)Early Forms of LanguageC)A Huge Task for ChildrenD)Noise Making and Language LearningⅡ. CloseDirections: In this section, there is a passage with 10 blanks. You are required to select one word for each blank from a list of choices given in a word bank following the passage. Read the passage through carefully before making your choices. Each choice in the blank is identified by a letter. Please mark the corresponding leter for each item on Answer Sheet. You may not use any of the words in the bank more than once.It is a typical day at the office----a senior manager is away when an urgent letter arrives from one of her clients.Meanwhile someone has discovered that the wrong price list has been sent out and half of the last mailshot has been returned because the addresses are out of date.After a lot of time and effort has been __1__ sorting out all these problems,someone asks why the new computer system didn‟t __2__ all of this from happening.Unfortunately,such problems are __3__.One firm which used to have __4__ computer problems is Brinkman Levis,a professional services firm.David Callaghan,a partner at the firm,__5__:“The initial problem for us was that we had all this information on computers around the office but didn‟t know what to do with it.”Finally, Brinkman Lewis decided to __6 __ a network linking all the machines in the office.Rather than simply asking one of the senior managers to accept responsibility for information technology,the firm brought in __7__ Zoe Edlington to plan the development of its network.Shebegan by upgrading the __8__ telephone system so it could be integrated with the computers to provide closer links between the members of the firm.She then began finding other ways in which the information already on the network could be used more __9__.The strategy worked.The company soon realized that there could be a market for sucha __10__,and before long Zoe Edlington was head ofthe firm‟s new network consultancy business.A) prevent B) effectively C) frustrate D) existing E) explains F) spent G) serious H) competently I) authority J) general K) specialist L) common M) introduce N) ongoing O) solutionⅢ. Word ExerciseDirections: Complete each of the following sentences with a suitable word. The first letter and the Chinese meaning are given. Please write the missing letters for each item on Answer Sheet.1.Our firm is s___________(赞助) three engineering students at the university.2.This is the best price we can q___________(报价) you.3.In accounting the term d_____________(记入借方) means to enter a sum on the left-handside of an account or accounting ledger.4.Leading industrial e____________(股权) were fairly firm on selective demand today,although the best prices were not always maintained.5.Some people predict that the sales of portable computers will surpass the sales ofd______________(台式计算机) in a few years.6.An i_____________(存货清单) of property or goods tells how many there are ofeach article and what they are worth.7.All of them fulfilled the q___________(资格) for registering to vote in thepresidential election.8.In 1993 convertible b________(债券) appeared, convertible into common shares.One successful example is the Shanghai Pinkerton Float Glass Plant.9.The m____________(货币的) value of most coins exceeds the amount you wouldget by melting them down and selling off the metals they contain.10.The use of money ---- any c________(商品) generally accepted in payment forgoods, services, and debts ---- makes the trading process simpler and more efficient.11.Can you show me the w________(担保书) of the car?12.The economic r_________(衰退) in the past few years has caused a lot ofunemployment in that country.13.They sell lipstick and a whole range of other c_____________(化妆品).14.To some consumers, the country of origin or m_______(生产厂家) of productsand services may indicate superior or poor quality.15.She gets a c_______(佣金) of 10% on all the sales she makes.Part two: Directions:Please translation the following sentences into Chinese. Write the Chinese version on the Answer Sheet.1. Dell has decided not to target retail buyers, who account for only about 10% ofDell‟s China sales.2.Unless you inherit the family business or invent a best-selling product while youare still in college, you will eventually have to search for your first full-time, career-field job.3. Durable goods have physical qualities and uses that permit them to last a relativelylong time, even while being used.4. As consumers‟incomes and buying habit change, or as prices drop, goods shiftfrom one classification to another.5. Newspaper, too, have attempted to make advertising more attractive to small firmsby offering special full page advertisements featuring the messages of several different firms.。

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