Unit 1(商务英语阅读教程1)
外研社2024新标准商务英语阅读教程1_教学课件Unit_1
the time when sth. is just starting to be developed Eg: Networking technology is still in its infancy, yet it has already reached the point where we can call it a new mass medium.
time off：调休 holiday：一般指法定假日,不用上学或上班的假期 days off：纯粹指不用上班，休息的日子或一段时间，例如周末 leave：可当假期，通常是自己申请的休假。
Half work, half vacation: Meet the “workcation”
clock off
concierge
sb. in a hotel whose job is to help guests by telling them about places to visit, restaurants to eat in, etc. Eg: One skill that will always be a top priority for a hotel concierge is the ability to deal with people , preferably in their own language.
perk ≈ fringe, benefit, perquisite
sth. that you get legally from your work in addition to your wages, such as goods, meals, or a car Eg: Perks offered by the firm include a car and free health insurance.
商务英语阅读-unit-1-What's-the-business-for
1937年麦当劳兄弟（理查.麦当劳 Richard McDonald， 莫里森.麦当劳 Maurice McDonald）在洛杉机东部开始 经营当时美国极其流行的汽车餐厅。
Kroc其实是一个推销员。当他高二辍学后，便开设了一家音乐 社，将他在钢琴上的才华诸于商业。第一次世界大战爆发后， 他渴望到外国去，所以虚报了年龄，成为红十字救护车驾驶员。 战后，他将弹琴与销售二种技巧合而为一。25岁后以及接下来 的25年中，克罗克一直从事推销工作。克罗克1954年7月第一 次与麦当劳兄弟见面，便决定加入其中。
Activity 8 (p.7)
Paragraph 1
c
Paragraph 2
d
Paragraph 3
b
Paragraph 4
a
Second reading---Read the text with these questions
1. What did “business” mean traditionally?
1.f 2. g 3. a 4. f 5. f 6. e 7. h 8. h 9. c
Activity 1 buying
market
goods
selling
business
company
product
fair
businessman
Have you ever heard of them?
1
2
Bill Gates Henry Ford
1955
1863-1947
Microsoft Corporation
•1992 - What You Want is What You Get
•1988- Good Time, Great Taste, That's Why This is My Place
商务英语阅读1 Unit 1
Part II：Voice of Courage
I Background knowledge 1. Know abt
Franklin D. Roosevelt
Franklin D. Roosevelt(1882–1945), 32nd President of the United States, commonly known as FDR who served as the 32nd President of the United States from 1933 until his death in 1945.
A Democrat, he won a record four presidential elections and emerged as a central figure in world events during the mid-20th century.
He directed the United States government during most of the Great Depression and World War II.
Although its causes are still uncertain and controversial, the net effect was a sudden and general loss of confidence in the economic future.
What 's the function of Roosevelt talk?
As a dominant leader of his party, he built the New Deal Coalition, realigning American politics into the Fifth Party System and defining American liberalism throughout the middle third of the 20th century. He is often rated by scholars as one of the three greatest U.S. Presidents, along with George Washington and Abraham Lincoln.
商务英语阅读1答案
Business EnglishExtensive Reading (1)商务英语阅读（1）Ⅰ. Reading ComprehensionPart One : Directions: Choose the correct answers according to the information given from the passeges. Read the passages through carefully before making your choices. Please mark the corresponding leter for each item on Answer Sheet.Passage One: Questions 1 to 5 are based on the following passage．The popularity in North America is Iceberg Water, a leading brand of bottled water, which is harvested from icebergs off the coast of Newfoundland, Canada．Arthur Wiesenberger, who carries the title Water Master, is one of the few water critics in North America．As a boy，he spent time in the larger cities of Italy，France and Switzerland, where bottled water is consumed daily．Even then，he kept a water journal，writing down the brands he liked best．“My dog could tell the difference between bottled and tap water,”he says．But is plain tap water a11 that bad? Not at a11．In fact, New York’s municipal water for more than 100 years was recently considered among the best in the world in terms of both taste and purity．Similarly，a magazine in England found that tap water tasted better than several leading brands of bottled water．Nevertheless，soft-drink companies view bottled water as the next battle-ground for market share．As diners thirst for leading brands, soft-drink companies and restaurants salivate(垂涎)over the profits．A restaurant’s typical mark-up on wine is 100 to 150 percent, whereas on bottled water it's often 300 to 500 percent．As a result some restaurants are selling bottled water．According to an article in The Wall Street Journal, some of the more shameless tactics include placing attractive bottles on the table for a visual sell，listing brands on the menu without prices，and pouring bottled water without even asking the diners if they want itRegardless of how it's sold，the popularity of bottled water bring us better health and purity. 注意：此部分试题请在答题卡上作答。
教案-商务英语阅读-Unit-1--叶兴国
Unit 1Teaching Objectives:1. To introduce the teaching contents and teaching plan;2. To have a general idea of the New International Style of Management;3. To be clear about the three main questions of business English reading;!4. To learn how to read business English passages effectively;5. To learn to recognize and use some of the related words and expressions.Focuses:1. To have a general idea of the New International Style of Management.2. To learn how to read business English passages effectively.~Difficulties:1. How to read business English passages effectively.2. How to remember business English words and expressions ASAP.Teaching Time:2 periods.Teaching Procedures:&Part I Pre-reading QuestionsIt can be used as lead-in questions. For students, they can discuss with each other and will have free answers.Part II Extensive ReadingIn this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1. Read Text A The New International Style of Management and do exercises;"2. Read Text B New Thinking for successful Entrepreneurs and do exercises;3. Analyze the language points in the texts;4. Check the answers to Exercises.Part III Reading Skills: Introduce the Basic Information about Business English Reading.Use three questions to lead students to deal with this part:!1. Why should we do Business English Reading2. What does Business English Reading mainly deal with3. How can we do the Business English Reading effectivelyIf students can not answer the questions, ask them to read through the passages in Reading Skill to get the details of how to do Business English Reading.Part IV Supplementary Reading: New Thinking for a New Financial Order ：For this part, ask students to finish it by reading first and summarizing it with no more than 50 words. Part V Test YourselfFor this part, ask students to finish it by themselves.Questions for Discussion and Reflection:1. Do you want to be a member of these multinational companies Why2. What are the differences between these multinational companies and the local companies in China Assignment:1. Review Unit 1, to remember the contents learned.2. Preview Unit 2, to find difficult points.References:《商务英语阅读教程Ⅰ教师用书》《牛津英汉双解词典》。
商务英语阅读unit 1
Service Exports and Imports. Service exports and imports are non-product international earning. The company or individual receiving payment is making a service export, and the company or individual paying is making a service import. Service exports and imports take many forms. These are the following sources of such earning; tourism and transportation, performance of service and use of assets.
教案-商务英语阅读-Unit-1--叶兴国
Unit 1Teaching Objectives:1. To introduce the teaching contents and teaching plan;2. To have a general idea of the New International Style of Management;3. To be clear about the three main questions of business English reading;4. To learn how to read business English passages effectively;5. To learn to recognize and use some of the related words and expressions.Focuses:!1. To have a general idea of the New International Style of Management.2. To learn how to read business English passages effectively.Difficulties:1. How to read business English passages effectively.2. How to remember business English words and expressions ASAP.Teaching Time:2 periods.Teaching Procedures:Part I Pre-reading Questions！It can be used as lead-in questions. For students, they can discuss with each other and will have free answers.Part II Extensive ReadingIn this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1. Read Text A The New International Style of Management and do exercises;2. Read Text B New Thinking for successful Entrepreneurs and do exercises;3. Analyze the language points in the texts;4. Check the answers to Exercises.Part III Reading Skills: Introduce the Basic Information about Business English Reading.:Use three questions to lead students to deal with this part:1. Why should we do Business English Reading2. What does Business English Reading mainly deal with3. How can we do the Business English Reading effectivelyIf students can not answer the questions, ask them to read through the passages in Reading Skill to get the details of how to do Business English Reading.Part IV Supplementary Reading: New Thinking for a New Financial Order For this part, ask students to finish it by reading first and summarizing it with no more than 50 words. Part V Test Yourself.For this part, ask students to finish it by themselves.Questions for Discussion and Reflection:1. Do you want to be a member of these multinational companies Why2. What are the differences between these multinational companies and the local companies in ChinaAssignment:1. Review Unit 1, to remember the contents learned.2. Preview Unit 2, to find difficult points. References:《商务英语阅读教程Ⅰ教师用书》《牛津英汉双解词典》。
商务英语阅读教程Unit 1
Unit 1 EducationPart I Pre-reading Questionscation is generally defined as the process of learning and acquiring information. Formal learning in a school or university is one of the most common types. It is generally classified into three types: school education, family education and social education.cation plays an important role in our lives, the function of which includes cultivating high-quality and knowledgeable talents, providing work-force for the development of economy and creating scientific knowledge for our nation.3.It hasn’t realized the elimination of social inequality. Because of realistic and historical reasons, there still exists unfairness in the area of education. Take China for example, the deficiency of educational investment is a prominent problem. Some children in poor areas can’t be equally educated compared with the children in cities.Part II Extensive ReadingText A Getting In Gets Harder1.主旨归纳：The article begins with the story that the student named Maxine fails to apply to Northwestern University, and then the article indicates the situation where the number of applications is increasing in recent years, so universities become selective. Maxine decides to apply to other universities after being rejected from Northwestern University.2.结构分析Part I The introduction: the experience of Maxine Wally who gets rejected from Northwestern University (Para. 1)Part II The body: the difficult situation where the number of applications begins to increase, which makes universities more selective (Paras. 2-7)Part III The conclusion: Universities take measures to confront the overflowing applications. (Paras. 8-10)3. 难句解析(1) For students like Maxine who are applying to college for next fall, that dream is turning out to be frustratingly unobtainable. (Para. 2)如今有很多像玛克辛一样正在申请秋季入学的学生，他们感受到这样的梦想遥不可及，希望非常渺茫。
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5. The integration of the global economy is such that no one anywhere is insulate. 经济一体化达到了这种程度，使世界各地没有人与世隔绝。 such that ...：如此…。 如：Their anxiety was such that they could not sleep．他们如此焦虑，难以入睡。
Text Analysis
Questions 1.What is the new international style of management? 2.If you were Andy Klump, how would you handle your one-on-one assessment of your boss? 3.What is the common ground of the multinational companies? 4.What is the entrepreneurial cultures according to Rohit? 5.According to the last part of the passage, what does a multinational company do? 6.According to the last part of the passage, what does globalization do?
Translation
1.我对中国文化有足够了解，我知道人们当众对抗是罕见的， 所以我想和我的老板单独交谈。 2.克朗普的经历向人们昭示，在个人层面上，全球化与跨文 化管理会是多么错综复杂。 3.因此，虽然法国、德国和日本的普通公司看起来各不相同， 但是这些国家表现最佳的跨国公司却显得非常相似。 4.以客户为本的承诺往往深入整个机构。
Text B: New Thinking for Successful Entrepreneurs
Structure Introduction: Deternining what success means to you is a crucial element in early stages of new venture planning. Body: 1.Defining success through personal evaluation 2.Success can be measured through our personal values 3.Visioning and goal setting for business success Conclusion: The 4 shared personality traits of the extraordinarily successful companies.
Notes on the Text
1. transnational road warriors：此处指从事跨国商务活动 的人。 road warrior：飞车勇士。 2. ... say Harvard Business School faculty and alumni. alumni: alumnus （男校友）的复数形式。 女校友的单数形式是alumna，而复数形式是alumnae。 alumni可兼指男女校友，如：Harvard Alumni Association哈佛大学校友会。
Note on the Text
1. Enrolling in college is one step toward fulfilling our vision of the future．进入大学是完成将来梦想的第一步。 enroll in：登记入学，入伍，入会等。 如： It's too late to enroll in that class．现在报名进那个班太晚了。 2. Goal-setting involves developing a list of things you would like to achieve in your personal or professional lives-your goals． 设立目标包括列出一些你在个人生活和职业生活中想要完成的事情—— 即你的目标。 3. Understanding what success means to you and the level of success you are willing to accept in life is one of the first stages of new venture planning． 理解成功对你的意义和生活中你想获得的成功水平是计划新事业的第一 步。
Homework
1.Summarize the main idea of the the Supplementary Reading on P9 with no more than 50 words. 2.Finish P10 Part V Test Yourself
3. On the other hand, beneath a deceptive veneer of familiarity, culture gulfs often remain hidden. 另一方面，在看似通晓的外表之下往往隐藏着文化鸿沟。 4. ... they share an expectation that differences will be set aside in order to advance with common purpose toward a larger goal-getting the task at hand done right. ……他们有一个共同的希望，为了实现一个更大的 目标——圆满完成当前的任务，不妨把各种差异搁置一边。 set aside：搁置，放在一边。
Homework
1. If each country’s business had a national style or personality, what would the Chinese business personality be? Discuss how business in China typically operates. 2. Discuss the last time you had to strike a balance in order to reach an agreement about something? 3. Report on the similarities and differences in management of the multinationals (IKEA, TESCO, Walmart, P&G, etc.) in China. 4. Read Text B
Unit 1
Text A: The New International Style of Management Jennifer 2014-09
Warm-up questions
1.Can you mention some of the multinational companies in China? 2.Do you want to be a member of these multinational companies? Why? 3.What are the differences between these multinational companies and the local companies in China?
Questions
1.What are the three crucial components for a successful new venture? 2.What are the three ways we usually use to measure success? 3.Why does the author say “How we define success significantly influences our selection of a business to start.”? 4.What is vision and what is goal-setting? What is the relationship between them? 5.What are the features of goal? 6.What are the first stages of new venture planning?
Translation
1.事实是：我们常常意识不到身边的企业家，比如：角落杂 货铺的老板、在我们小区开了间诊所的家庭医生或是送早 报的年轻人。 2.很多人花在计划家庭假期上的时间比花在计划新生意上的 时间更多。 3.你认为的成功和别人认为的成功有可能不一样。 4.设立目标包括列出一些你在个人生活和职业生活中想要完 成的事情——即你的目标。 5.理解成功对你的意义和生活中你想获得的成功: Introduce the Basic Information
Three questions: 1.Why should we do Business English Reading? 2.What does Business English Reading mainly deals with? 3.How can we do the Business English Reading effectively?