Biz reading 3 unit 2(商务英语阅读3课件;叶兴国)
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教案-商务英语阅读-Unit2-叶兴国
教案-商务英语阅读-Unit2-叶兴国第一篇：教案-商务英语阅读-Unit 2- 叶兴国Unit 2 Teaching Objectives: 1.To have general ideas of the three texts;2.To remember and use new words and expressions;3.To be clear about how fast you can learn and how to learn fast;4.To learn the four methods of how to improve reading speed as soon as possible.Focuses:1.To have general ideas of the three texts;2.To be clear about how fast you can learn and how to learn fast Difficulties: How to improve reading speed as soon as possible by using the four reading methods.Teaching Time: 2 periods.Teaching Procedures:Part I Pre-reading Questions It can be used as lead-in questions.For students, they can discuss with each other and will have free answers.Part II Extensive Reading In this part, there are two texts and their relevant exercises.By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1.Text A How Fast Can You Learn a.Let the students read Text A as quickly as they can for the first time to find the general idea of the passage;b.Then read through the text for the second time to find the answers to Exercise I;c.Tell the students the general idea of the text while checking the answers to Exercise I;d.Analyze the language points in the text;1.Technology is hot, but how long this happy investment cycle will last is anyone’s guess.技术现在是热点，但是谁也说不准这种令人陶醉的投资周期能持续多久。
商务英语阅读叶兴国 (2)【优质】PPT文档
商务英语阅读叶兴国
BACKGROUND INFORMATION
I. How can we save time to do what we really want?
How much time should CEOs devote to customers?
WARM-UP QUESTIONS
Business English: A Reading Course
我没有找到时间将所有的照片装入镜框。
TEXT A： 20 WAYS TO SAVE 20 MINUTES
Business English: A Reading Course
Notes on the Text:
2. “You will never get absolutely everything done, so you might as well get the right things done,” he explains. 他解释说： “你永远不可能把所有
put in time: 在某一工作上花费（时间）。如： She puts in eight hours behind a desk every day.
她每天花8小时办公。
get around to: 腾出时间来做。如: I didn’t get round to putting all the photos in frames.
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
Business English: A Reading Course
1. Facing the current economic downturn, I didn’t get round to putting all the photos in frames.
BACKGROUND INFORMATION
I. How can we save time to do what we really want?
How much time should CEOs devote to customers?
WARM-UP QUESTIONS
Business English: A Reading Course
我没有找到时间将所有的照片装入镜框。
TEXT A： 20 WAYS TO SAVE 20 MINUTES
Business English: A Reading Course
Notes on the Text:
2. “You will never get absolutely everything done, so you might as well get the right things done,” he explains. 他解释说： “你永远不可能把所有
put in time: 在某一工作上花费（时间）。如： She puts in eight hours behind a desk every day.
她每天花8小时办公。
get around to: 腾出时间来做。如: I didn’t get round to putting all the photos in frames.
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
Business English: A Reading Course
1. Facing the current economic downturn, I didn’t get round to putting all the photos in frames.
商务英语阅读Unit 1-叶兴国ppt课件
与世隔绝。
such that ...：如此…。 如：
Their anxiety was such that they could not sleep．他们如此焦虑，难
以入睡。
.
Business English: A Reading Course
TEXT B：NEW THINKING FOR SUCCESSFUL ENTREPRENEURS
multinational company do? 5. According to the last part of the passage, what does
globalization do?
TEXT A
Business English: A Reading Course
Notes on the Text:
.
1. Summarize the main idea of the Supplementary Reading: New Thinking for a New Financial Order on P9 with no more than 50 words.
2. Finish Part V Test Yourself on P10.
成功水平是计划新事业的第一步。
KEYS TO EXERCISES
Business English: A Reading Course
.
I. DCDAB
II. Free answer.
III. Translation
1.我对中国文化有足够了解，我知道人们当众对抗是 罕见的， 所以我想和我的老板单独交谈。
one-on-one assessment of your boss? 3. What is the entrepreneurial cultures according to Rohit? 4. According to the last part of the passage, what does a
such that ...：如此…。 如：
Their anxiety was such that they could not sleep．他们如此焦虑，难
以入睡。
.
Business English: A Reading Course
TEXT B：NEW THINKING FOR SUCCESSFUL ENTREPRENEURS
multinational company do? 5. According to the last part of the passage, what does
globalization do?
TEXT A
Business English: A Reading Course
Notes on the Text:
.
1. Summarize the main idea of the Supplementary Reading: New Thinking for a New Financial Order on P9 with no more than 50 words.
2. Finish Part V Test Yourself on P10.
成功水平是计划新事业的第一步。
KEYS TO EXERCISES
Business English: A Reading Course
.
I. DCDAB
II. Free answer.
III. Translation
1.我对中国文化有足够了解，我知道人们当众对抗是 罕见的， 所以我想和我的老板单独交谈。
one-on-one assessment of your boss? 3. What is the entrepreneurial cultures according to Rohit? 4. According to the last part of the passage, what does a
商务英语阅读Uni 叶兴国ppt课件
Text Structure Introduction：
Determining what success means to you is a crucial element in early stages of new venture planning.
Body:
1. Defining success through personal evaluation. 2. Success can be measured through our personal values. 3. Visioning and goal setting for business success.
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
Three questions:
1. Why should we do Business English Reading?
2. What does Business English Reading mainly deal with?
3
3. How can we do the Business English Reading effectively?
TEXT A：THE NEW INTERNATIONALBSusTineYssLEEngliOshF: A Reading Course MANAGEMENT
Business English: A Reading Course
UNIT 1
1
2014.10
WARM-UP QUESTIONS
Determining what success means to you is a crucial element in early stages of new venture planning.
Body:
1. Defining success through personal evaluation. 2. Success can be measured through our personal values. 3. Visioning and goal setting for business success.
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
Three questions:
1. Why should we do Business English Reading?
2. What does Business English Reading mainly deal with?
3
3. How can we do the Business English Reading effectively?
TEXT A：THE NEW INTERNATIONALBSusTineYssLEEngliOshF: A Reading Course MANAGEMENT
Business English: A Reading Course
UNIT 1
1
2014.10
WARM-UP QUESTIONS
商务英语阅读Unit叶兴国.ppt
在演讲的中段，罗斯福简单地说：“我向你 们保证，把钱存在重开的银行里比你们把钱 藏在床垫底下更安全。”
TEXT A：VOICE OF COURAGE
Business English: A Reading Course
Notes on the Text:
5. Preparations for a bill to spend the end of Prohibition began that night.
2. Why can storytelling be used as an effective method to strengthen organizational bonds in a corporation?
Business English: A Reading Course
READING SKILLS:
3．发展 (1)原因： ①甲午战争以后列强激烈争夺在华铁路的 修。筑权 ②修路成为中国人 救的亡强图烈存愿望。 (2)成果：1909年 京建张成铁通路车；民国以后，各条商路修筑 权收归国有。 4．制约因素 政潮迭起，军阀混战，社会经济凋敝，铁路建设始终未入 正轨。
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
4. Example举例clues:
5. Causal relationship因果关系clues:
6. Experience or common sense经验或常识clues:
I. Fireside Chat: 炉边谈话 II. Story-telling types for leaders
1. Who am I? 2. Who are we? 3. Where are we going? III. 作为企业领导人： 1. 提高管理能力；
TEXT A：VOICE OF COURAGE
Business English: A Reading Course
Notes on the Text:
5. Preparations for a bill to spend the end of Prohibition began that night.
2. Why can storytelling be used as an effective method to strengthen organizational bonds in a corporation?
Business English: A Reading Course
READING SKILLS:
3．发展 (1)原因： ①甲午战争以后列强激烈争夺在华铁路的 修。筑权 ②修路成为中国人 救的亡强图烈存愿望。 (2)成果：1909年 京建张成铁通路车；民国以后，各条商路修筑 权收归国有。 4．制约因素 政潮迭起，军阀混战，社会经济凋敝，铁路建设始终未入 正轨。
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
4. Example举例clues:
5. Causal relationship因果关系clues:
6. Experience or common sense经验或常识clues:
I. Fireside Chat: 炉边谈话 II. Story-telling types for leaders
1. Who am I? 2. Who are we? 3. Where are we going? III. 作为企业领导人： 1. 提高管理能力；
商务英语阅读教程2叶兴国译文
商务英语阅读教程2叶兴国译文Why China WorkA look at bright pot in the receion begin with Beijing,where tatecontrol i looking mart。
经济衰退中的一线光明开始于国家宏观调控看起来明智的北京。
The contruction ite of the China Pavilion,hot to the World EpoShanghai 2022 By Rana Foroohar ，NEWSWEEKPublihedJan102022 From the magazine iue dated Jan 19,2022China i the only major economy that i likely to how ignificant growth thi year, becaue it i the only one that routinely break every rule in the economic tetbook In fact, the main reaon China i not lowing afat a the other big five economie i it capacity for macro-control。
中国是今年唯一一个可能取得亮丽增长的主要经济体，因为它是世界上唯一一个惯常打破经济教科书每一个原则的国家。
事实上，中国不像其他五大经济体那样发展缓慢的主要原因是，它的宏观调控能力。
Why doe China’ market economic ytem work Now that the United State and Europe are moving toward macro-economiccontrol-by nationalizing the banking and car indutrie,and impoing heavy new regulation on the financial indutry-thequetion ha a new urgency。
2017叶兴国商务英语阅读教程1第二版课件Unit3
1.使用古语词：常以here, there, where为词
根，加上一个或几个介词构成的合成副词。 如：thereof（由此），whereas（鉴于）， hereinafter（以下），herein（在此，于…… 之中），hereby（因此）等。
2. 词项重复：商务英语中常会出现同义词或近 义词的词项重复，尤其是在协议、单证、合同 等法律性文件中。如：controversies and differences（争端），terms and conditions（条 款），losses and damages（损失），provisions and stipulations（规定），agents and representatives（代表），alter and change（变 更），blind and obligate（承担），null and void（无效的），sole and exclusive（唯一的）， under and by （根据），等等。这些词汇相互 补充，在很大程度上保证了准确性和严密性。
商务英语词汇主要包括名词、形容词和动词，其最显著
的一个特征就是许多普通词汇染上了商务色彩。如：
This bill of exchange shall be accepted first and then can be honored by the acceptor.（该汇票应先承兑，然后由承兑 方进行支付。）accept 在一般情况下表示“接受”，而 honor表示“尊重”。但在这句话中，accept表示“承 兑”，honor则表示“支付”。Cover一词，基本意义是
Translation: 有些妈妈会把这笔钱用于日托 服务，立马重新回到工作岗位上去。
Note：这里的staight指“立即，马上”。如： I fell into bed and went straight to sleep.我倒 在床上立刻就睡着了。
泛读教程-第三册-Unit-2--答案PPT课件
Education
Skimming
2
Contents
Speed Reading Speed Techniques What is Skimming When to SKIM How to SKIM
3
Reading Speed
800
600 300 150
20
Phrase reading is a technique that builds fluency, aids comprehension, and improves oral reading.
7
Techniques for Speed Reading
How to Phrase Read
Group words that naturally go together To Read efficiently you should try to get rid of bad reading habits and get into good ones Group words together into meaningful units Studying economics is difficult because it requires careful attention to facts and figures
14
❖Skimming is the reading style used by flexible readers when their purpose is to quickly obtain a general idea about the reading material. The Skimming style is most useful when you have to read a large amount of material in a short amount of time. When using the Skimming style, you should identify the main ideas in each paragraph and ignore the details in supportive sentences. Because you are only looking for the main idea in each paragraph you read, a lower level of comprehension is to be expected than when using the Study Reading style
Skimming
2
Contents
Speed Reading Speed Techniques What is Skimming When to SKIM How to SKIM
3
Reading Speed
800
600 300 150
20
Phrase reading is a technique that builds fluency, aids comprehension, and improves oral reading.
7
Techniques for Speed Reading
How to Phrase Read
Group words that naturally go together To Read efficiently you should try to get rid of bad reading habits and get into good ones Group words together into meaningful units Studying economics is difficult because it requires careful attention to facts and figures
14
❖Skimming is the reading style used by flexible readers when their purpose is to quickly obtain a general idea about the reading material. The Skimming style is most useful when you have to read a large amount of material in a short amount of time. When using the Skimming style, you should identify the main ideas in each paragraph and ignore the details in supportive sentences. Because you are only looking for the main idea in each paragraph you read, a lower level of comprehension is to be expected than when using the Study Reading style
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3. Because CSR in recent years has been driven by globalization. If markets stay open, it will continue to spread. 4. Foreign investors and global companies in China want to apply their ethical standards across their supply chain. Chinese companies that want to go global themselves are starting to realize that they will have to pay attention to CSR as part of their effort to gain acceptability and build their brand.
5. Chinese investment is pouring in to secure access to raw materials needed for China‘s turbocharged economy. turbocharged economy: 表示中国飞速 增长的经济想装有涡轮增压发动机， 增长势头强劲。
Answers
I. 1. In order to illustrate that each country takes its own traditions and priorities into consideration when developing the CSR industry. 2. Because NGOs are trying to improve the living standards in poor communities, which coincides with the CSR industry in emerging markets.
世界500强企业是美国《财富》排出来的，最权威 排名 公司名称 中文名称 总部所在地 主要业务 营业收入/百万美 元 1 Exxon Mobil 埃克森美孚 美国 炼油 210,392.00 2 Wal-Mart Stores 沃尔玛商店 美国 零售 193,295.00 3 General Motors 通用汽车 美国 汽车 184,632.00 4 Ford Motor 福特汽车 美国 汽车 180,598.00 5 DaimlerChrysler 戴姆勒克莱斯勒 德国 汽车 150,069.70 6 Royal Dutch/Shell Group 皇家荷兰壳牌集团 荷兰/英国 炼油 149,146.00 7 BP 英国石油 英国 炼油 148,062.00 8 General Electric 通用电气 美国 电子电气 129,853.00 9 Mitsubishi 三菱商事 日本 多样化 126,579.40 10 Toyota Motor 丰田汽车 日本 汽车 121,416.20 68 Sinopec 中国石化 中国 石油化工 45,346.00
Reading for the gist
Scan the subtitles and answer the following questions 1. what is the situation of CSR in Britain? 2. what is going on in America? In Russia? In Brazil and India? 3. how does China deal with CSR? 4. why does the author say ― NGOs can be a conduit for corporate responsibility in emerging market? 5. why is CSR a figleave?
4. India has a long tradition of paternalistic philanthropy. Big-familyowned firms such Tata are particularly active in providing basic services… 印度具有家长式慈善行为的悠久传统。 Paternalistic： 家长式作风的 Paternalism: 家长主义，家nvestment flows to developed countries from Russia, China and the Middle East, this may color attitudes in Western boardrooms too. How much will sovereign wealth funds care about corporate responsibility? Color: v. 影响 e.g.: you must be aware that personal feelings may color judgment.
3. for global companies this means that a one-size-fits-all approach to corporate responsibility may not work.对于跨国公司 而言， 这意味着用以不变应万变的方式承担 企业社会责任可能行不通。 one-size-fits-all： 从字面理解，其意思是 “使用所有（物品）的一个尺寸”， 在这里 指跨国公司适用于各地分公司的一套企业社 会责任的方案。
段落结构的组织有如下四种方式
1.演绎型(general-specific)：即段落开头先给一个 General statements，之后为Specific sentences。这种段落 组织模式最为常见，而且多应用于说明、解释类主题结构的文 章中。 2.匹配型(matching)：段落的发展主线为两种事物之间的 类比，可以是两种事物各自优缺点的一一对应，也可以是先介 绍完一个事物，再接着介绍另一个事物。这种结构多用于比较 类主题结构的文章中。 3.假设—真实型(hypothetical-real)：即作者先提出一种普 遍认可或某些人认可的主张和观点，然后进行澄清，说明自己 的主张和观点，或者说提出反主张或真实情况。这种组织结构 常见于反驳类主题结构的文章中。 4.问题—解决型(problem-solution)：首先陈述文章背景 (situation)，在该背景下问题(problem)提出，然后给出问题的 解决方法(solution)或对该问题的反应(response)，最后评估该 方法(evaluation)。该模式常用于科学论文和新闻报道主题结 构的文章中。
Unit 2
Text A :Going Global
Background
跨国公司是指：通过直接投资，设立并支配 国外分支机构和子公司，凭借雄厚的资本和 先进的技术，按“全球战略”在世界范围内 从事国际生产、销售或其它经营活动，获取 垄断高额利润的国际垄断企业 . 跨国公司（Transnational Corporation）， 又称多国公司（Multi-national Enterprise）、 国际公司（International Firm）、超国家公 司（Supernational Enterprise） 和宇宙公 司（Cosmo-corporation）
patr(i), pater= father, fatherland 父，祖，祖国
patriarch [arch长]家长，族长 patriarchy 父权制 patrimony 祖传的遗物，遗产 patricide [cide 杀]杀父(者) paternal 父亲的，父系的 paternalism 家长式传统 paternalistic 家长式的 paternality 父亲的身分，父权，父系
7. Companies can select from an extensive menu of standards and guidelines to remain up to scratch, on human rights and much else. There are guidelines from the ILO and the OECD , as well as standards such as ISO14001( for the environment) and SA 8000( for human rights). up to scratch: 合格， 符合标准， e.g.: Is her schoolwork up to scratch?
Notes on the texts
1. And its true that Britain, especially London, has been a hive of innovation in CSR since the mid-1990s, thanks to a creative cluster of think-tanks, NGOs, consultancies and inventive bosses. 由于聚集了一批具有创造力的智囊图、非政 府组织、咨询顾问、和富有创造力的老板， 英国， 已经成为企业社会责任改革创新的中 心。
八大社会责任
明礼诚信 科学发展 可持续发展 保护环境 文化建设 发展慈善事业 保护职工健康 发展科技
英语文章的结构
文章和段落在长度上有明显不同，但是在结 构上是非常相似的。段落通常由一个主题句 引出，接着是一系列说明主题句的细节，最 后是结尾句。同样，文章是由篇首段、主体 段和结论段三部分组成。引言段揭示主题， 正文部分对主题分点阐述，结论段对全文归 纳总结。同时，无论文章还是段落都要遵循 一致性和连贯性的原则。可以说，文章是段 落的扩展,段落是文章的缩影。
特征：跨国公司有三个最基本的特征： （1）跨国性； （2）战略的全球性和管理的集中性； （3）公司内部的相互联系性（通过控股、 合同来达到控制）。 作用：跨国公司是经济全球化的产物，也是 经济全球化的推动者，二者相辅相成。而 WTO的建立，就是为了促进贸易自由化， 降低以至打破各国的贸易壁垒，促进货物、 服务、技术等的自由流动。