商务英语阅读上册课件及答案4
商务英语课程课件Unit 4 Business
Manage your own emotions and identify the other party's emotional state during negotiation
03 Business Practice Cases
Case analysis of successful enterprises
Multinational Corporation Operations
To supervise or influence an audience's opinion or behavior
Business presentation skills
• To communicate a company's values, goals, and vision
Business presentation skills
Make offers and counteroffers to reach a consensus
Close the deal by agreeing on terms and conditions
Business negotiation skills
Key Skills
Listening: Listen actively to understand the other party's position and needs
• SWOT Analysis: A strategic planning tool that assesses the Strengths, Weaknesses, Opportunities, and Threats affecting a business or organization
商务英语阅读Unit 4 International Marketing
Reading comprehension
Read the passage quickly then answer the following two questions. 1. What do you think is the biggest challenge for firms touting tablets?
stern chase (在前船后面的)尾追；追击
Apple Inc. (NASDAQ: AAPL; previously Apple Computer,
Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; and iOS, a mobile operating system. As of August 2010, the company operates 301 retail stores in ten countries, and an online store where hardware and software products are sold.
商务英语阅读(第二版)-王关富-Unit4The-Incredible-Shrinking-Europe-课后答案
Unit 4The Incredible Shrinking EuropeExercises1. Answers to the questions on the text:1) What was the dream that the Europhiles were familiar with?Their dream was to make E.U. a newly emboldened world power stepping up to calm trouble spots, using aid and persuasion where it could, but prepared to send in troops when it had to.2) Why does the passage say that Europe is a remarkably good place to live? Because Europe is more stable, safe, green and culturally diverse than most parts of the world and a quality life can be guaranteed in E.U. states.3) Does the good life at home make Europe strong abroad ? Why?No, a good life at home doesn’t mean a strong Europe abroad. Because the E.U. may have all the soft-power credentials in the world, but on the grand stage it has lacked the weight and influence of others on some big issues.4) What do Critics think of the selection of Herman Van Rompuy and Catherine Ashton as Europe's President and Foreign Minister?They consider the selection as symbolic of a lack of vision and it means the grouping will have to reconcile itself to five years of underperformance.5) What can be listed as E.U.’s achievements in the years around 1980s according to the passage?By extending an area of peace and liberal government to the east, the E.U. has done much to calm a part of the world that not long ago was the cockpit for murderous rivalries.6) In what way can Europe realize its own dreams and those of others according to the passage?It has to act as a true single bloc and win others to its side.7) Why does the German government face enormous domestic challenges in admitting its forces in Afghanistan are there to fight, not to be humanitarian workers in uniform ?Because one of modern Europe's most cherished convictions is that the force of arms rarely settles political disputes for long and European public opinion in the 20th century seems unwilling to commit to the war in Afghanistan for the long haul.8) What roles did Germany play in Europe in the 20th century?For the last half of the 20th century, Germany was at the heart of the European experiment. But since the end of the Cold War, it has stepped back from the E.U. and begun strengthening ties with Russia.9 What are the advantages for E.U. to be chosen as the White House’s partner?The advantages are that Europe is rich and democratic, and its values are closer to those of the U.S. than those of anywhere else.2. Fill in each blank of the following sentences with one of the phrases in the list given below. Make changes when necessary.1) China will adhere to the principle of developing high technology and realizingindustrialization to step up the commercialization, industrialization and internationalization of scientific and technological achievements.2) In the recent crisis no banks could manage to bail out the companies in financial pressure.3) In terms of the information from the Universe he is apathetic and sometimes irritable, he is like an ostrich sticking his head in sand.4) It will be up to the board to decide if the CEO should be removed.5) All our hopes rest upon the arrival of the shipment.6) The plan has already been worked out, and could be put into operation at a moment's notice.7) The whole machinery of civilization will break down if this doctrine wins in the war.8) His remarks hit home when he said that we did not work enough.9) Some analysts suspected that Toyota had pulled strings to stifle probes into its auto quality problems.10) Mercy is reaching out to those who have nothing to give back to you.3. Match the terms in column A with the explanations in column B:A ____________________ B_____________________________________1)free market A) Effects on the behavior of individuals causedby observation of the actions of others and theirconsequences. 32) coalition government B) An economic turmoil where companies gobankrupt, people are laid off, and markets aresluggish. There is a lot of panic in bothbusiness and daily lives.93) demonstration effects C) A market in which there is no economicinterventionby the state, except to enforceprivate contracts and the ownership of property.14) health insurance D) A qualified retirement plan set up by acorporation, labor union, government, or otherorganization for its employees. 6E) A form of collectivism by means of whichpeople collectively pool their risk, in this casethe risk of incurring medical expenses. 45) national interest F) The ability to obtain what one wants througheconomic or cultural means. It allows nations toexert their influence without using militarymeans or coercion. 86) pension scheme G) A fight or contention for territory, power,control, or resources between tow more partiesin a place or area.. 77) turf war H) Things of great importance to a nation,including its goals, visions and ambitions inpolitical, economic, cultural fields, etc. andactions, circumstances, and decisions to achievethem. 58) soft power I) A cabinet of a parliamentary government inwhich several parties cooperate. 29) economic crunch4. Translate the following into Chinese.有什么能让欧洲振奋起来吗？当然：如果欧洲领导人能像20年前那样抓住时机，欧盟就将繁荣昌盛。
商务英语阅读课件Unit 4 Human Resources(人力资源)
Text A: Turning the Tables on Success
➢ We still have a chance to turn the tables on them at the last minute.
➢ 我们仍然有机会在最后关头扭转局势。
• Put their own interests ahead of others
• Believe the world is a competitive, dog-eat-
dog place
adj.残酷的；竞争激烈的； 损人利己的
5
3) Matchers: I’ll do it if I’m pretty sure I will get something in return. • Strive to preserve an equal balance of giving
and getting • Operate on the principle of fairness • Have relationships governed by even exchange
of favours
6
Para.1~2
➢ In the old world of work • independent, exploit
10
The End
11
• givers • takers • matchers
3
1) Givers: I’m happy to share my time and energy with those who can benefit. • Prefer to give more than they get • Focus and act on the interest of others • not think about the personal costs at all and help
商务英语阅读 Chapter 4.International Business Cooperation ppt
Part of the reason is regulatory hangover from the post-war period. The Japanese firms have been so busy with the domestic crisis that they have forgotten to remain connected with the rest of the world.
There are several options for Japanese firms: to achieve global scale through domestic and foreign acquisitions, to move into high-value specialist products, to adopt a regional strategy focusing on Asian market, to form a global alliance with a foreign firm.
The links between policies are even significant in terms
of the world’s financial and capital markets, as witnessed everyday when the reverberations on any one stock market are felt across the globe. At the
Chapter 4 International Business
商务英语阅读教程4Unit4textBppt课件
to WTO agreements, which are Ratify
signed by representatives of 批准
member governments and
ratified by their parliaments. Most of the issues that the WTO focuses on derive from previous
《知识产权协定》宗旨：减少对 国际贸易的扭曲与阻碍；促进对 知识产权在国际范围内更充分、 有效的保护；确保知识产权的实 施及程序不对合法贸易构成壁垒。
Translation 1
Extending the coverage of trade regulation to the national level, we will examine the relationship between national trade regulation and the world trading system, particularly export and import regulation.
elimination of preferences, on a
Substantial
reciprocal and mutually advantageous 实质的
basis." It was negotiated during
the United Nations Conference on Trade and Employment and was the
Agreement 马拉喀什协议
nations on 15 April 1994,
replacinTariffs and
Trade .
商务英语阅读 王艳 Chapter 4
2. Why does Japan need to embrace globalization? 3. How can Japanese firms go global?
Paragraph 1-8
1. Why is Japan such an outlier? 2. Why does Japan need to embrace globalization?
ቤተ መጻሕፍቲ ባይዱ
企业重组
外包 核心竞争力 放宽管制 私募股权投资
10. Specialization To restrict someone’s economic activities to some certain fields 专门化
Economic globalization
1. The term “economic globalization” is now being used with increasing frequency in newspapers, magazines, seminars and international conferences. 2. The basic feature is free flow of commodity, capital, technology, service, and information in the global context for optimized allocation.
3.Economic globalization is giving new impetus and providing opportunities to world economic development and meanwhile making the various economies more and more interdependent and interactive.
商务英语阅读教程 Unit 4
Marketing is the ongoing process of 【moving people closer to making a decision （to purchase,
use, follow or conform to someone else’s products, services or values） 】.
翻译
营销一词的含义是什么？市场营销是一个不断 推进的过程，该过程的目的是促使人们心动到 做出各种决定诸如购买他人的各种产品、享用 他人提供的各种服务、以及遵循他人的各种价 值取向。营销人员运用市场营销推广组合的变 量来制定营销推广计划。
4-2
Comprehensive Reading
主语
修饰 process
C. Sometimes (50%) D. Never(0%)
In what ways are you easily persuaded into buying something? By______.
A. TV commercial B. Newspaper Advertisement C. Quality D. package E. Brochures F. Leaflets G. Price H. After-sales service
n. 产品 n. 制造业者，厂商 市场调查
媒体计划
产品推广
n. 品牌 n. 市场营销 媒体计划
n. 形象塑造 实体环境
n. 人员 n. 放置 目标市场
公共关系
distribution channel generic advertising at no cost marketing effort process drawback product pricing marketing mix charge junk mail sales strategy at regular price
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18. Ex Point of Origin（陈旧术语）产地交货
19. compliance n. 顺从, 遵从 20. Miami n. [美国南部港市]迈阿密
单元注释
1. International Chamber of Commerce （ICC）国际商会 2. INCOTERM 2000 国际贸易术语解释 2000通则 3. United Nations Convention on Contracts for the International Sale Of Goods 联合国国际货物销售合同公 约
If you're involved in international business, they should be part of your daily vocabulary. But mention "Incoterms" to a colleague or acquaintance and the response you're likely to get is "Inco-WHATS?" Unfortunately, the Incoterms—a set of internationally recognized terms of sale-are not as well known or widely used in North America as they should be, considering the benefits they offer to companies engaged in world trade.
Business English Reading Courseware
Book One
Chapter 4
Abstracts from articles on the Main Practices Relating to International Trade
国际贸易惯例文摘
made by Wang Jianna
4. Carriage and Insurance Paid (CIP) 贸易术语，运费保险费已付至目的地 5. Carriage Paid To (CPT) 贸易术语，运 费付至目的地 6. Uniform Commercial Code (UCC) 《统一商法典》 在总结所有商业制定法的 基础上，从理论上对其加以改善，它取代 了关于买卖、票据、批发、仓单、提单和 担保交易等旧的法律。
10. nolumnist n. 专栏作家
12. alongside adv. 在旁边
13. ABN （abbr.） airborne a. 空运的
14. tutorial n. 指南, 教程, 辅导班 15. irrevocable a. 不可撤销的
16. confirm v. 确认 17. receipt n. 收据
7. Pty. Ltd. 一般指私人有限公司，不是上 市公司的公司，在澳洲其名称全以这样的形 式结尾。这种公司没有注册资金的要求。 8. Aussie Products 澳洲土特产。aussi是 “Australian”的简称，有时也指澳大利亚 人，澳大利亚土著居民。
Step One
First, read Material One under teacher’s instructions. Then teacher gives hints or tips for reading. Finally, teacher checks the answers and gives explanations.
To make them even more accessible, the Incoterms-for the first time-will be translated into 20 languages, in addition to the official English. Incoterms 2000 also tries to instill clarity by defining the meaning and usage of such terms as "shipper" and "customs clearance," a feature that was absent from earlier versions. Another improvement is that the authors used the same expressions that appeared in the 1980 United Nations Convention on Contracts for the International Sale of Goods.
Step Two
Students read Material Two themselves firstly. Then teacher checks the answers without giving explanations.
vocabulary
1. scenarios n. 情节, 情况
Clarification and accessibility, Reynolds says, are the hallmarks of this year's revision. "There is a greater consistency in language ... For example, we tried to use the same words rather than similar ones ... while taking into account linguistic differences in British and American English that could affect the meaning," he notes. The writing style is simpler and more straightforward than in previous versions. These improvements are designed to make the terms more easily understood worldwide.
They specify at which point the risk of loss and/or damage passes from seller to buyer as well as which party pays for specific activities. A buyer and seller who conduct their purchase and sale under one of the Incoterms, therefore, will have a mutual understanding of their rights, costs, and obligations regardless of differences in language and local business practices. Because the business of international trade is ever changing, the ICC updates and amends the Incoterms whenever necessary.
That harmonizes the two most important standards for international contracts and establishes a clear relationship between the Incoterms and U.N. approved practices.
The Incoterms were created in 1936 by the Paris-based International Chamber of Commerce (ICC). Today, they continue to facilitate international trade by providing voluntary rules for interpreting the rights and obligations of buyers and sellers under international sales contracts. The Incoterms represent 13 different international trade scenarios. Each term specifies whether the buyer or the seller is responsible for arranging such necessities as export licenses, customs clearance, insurance, inspections, and other obligations.
主题句出现在文尾。即文章先阐述了细 节，然后归纳要点，得出结论，概括主题， 叫做归纳写作法，主题句往往位于末段。这 一类文章的主题句也很明显，不难找到。 在有些文章中，为了突出主题，作者在 文章开头提出主题，接着进行阐述或论证， 在结尾时再次点出主题，这种首尾呼应的写 作方式也很常见。值得注意的是，前后两个 主题句不是简单的重复，再次出现的主题句 往往是前面主题句的进一步引申或发展。
单元教学目的
通过阅读定位文章主旨。
本章阅读技巧提示
如何阅读定位文章主旨？ 解题时，我们通常采用浏览的方式， 仔细选读文章的首尾段和首尾句（包括每 一段的首尾句），重点搜索主题线索和脉 络。下面阐述五种主题呈现的方式: 主题句 出现在文首。开门见山，提出主题，随之 用细节来解释、论证或发展主题思想。这 种写作手法叫做演绎法，在英语文章中尤 为常见，这种文章的主题句最容易找到， 故主题思想显而易见。