商务英语阅读-unit-9-MarketingPPT课件

• Top quality woods from Britain
• Modern furniture in different kinds of other materials
• 5% off every purchase of over 1,500.
• A 12-month moneyback guarantee for every item bought.
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• 英国进口的高品质木材
• • 不同种类原材料制造的
现代家具
• • 购买超过1,500元可享
受5%的优惠 • 购买的任一款家具可享
受一年内全额退款的保 证
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量身定做—参观家具展览室
• Free delivery and fitting within 50 miles of any of our showrooms. We guarantee delivery within three days of purchase.
• CDAB
• 产品介绍 • 产品目录 • 广告 • 贸易会，商品交易会
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• Range
• A range of things is a number of different things of the same general kind. (同类事物的) 一系列
• 例：A wide range of colours and patterns are available.
• 例如： No matter who you are (=Whoever you are), I’ll never let you in.无论你是谁，我绝不让你 进去
• No matter which…无论哪一个……
• No matter where…无论何处；不管在哪里
No matter where I go (=Wherever I go) , I will be thinking of you. 无论我到哪里，我都会想着你。
Байду номын сангаасPresentation
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My Winter Vocation
• tell your story to your classmates!
• your family, your BF, your parents, your love story or unforgettable story.
• tell us where you have been to, any places of interest, any…..
• 消费50美元可获得一张 抽奖券，并有机会从种 类丰富的电子产品中赢 取一款
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2. Agent/ Distributors
• 代理商/经销商
• Please translate the following sentences in the text. (Individual work)
• 1)para. 1 • Leading manufacturer • 主要生产商，业内领先的制造商 • Exporting to …. 思考下这两个现在分词的作用 • 现在分词分别做前置定语和后置定语。 • 翻译：本公司是澳大利亚纯正新世纪品牌被子、枕
• top quality • 5% off • Free delivery • Within…
E.g. within 1 week • Money-back
guarantee
• 传统或现代款式 • 质量上乘
• 打95折 • 免费发货 • 在…时间/距离内
• 一年内退款保障
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量身定做—参观家具展览室
Objectives
• understand the definition of “marketing”
• learn about advertisements • know 4 Ps and 4Cs • realize the importance of market
research • use the basic terms concerned
• 由no matter + what等引导的让步状语从句。No matter后面接关系代词或关系副词引导状语从句在 句中作让步状语。
No matter what you do, you must be very careful.不管做什么事，你都必须非常细心。
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No matter之后可用what以外的 关系代词或关系副词
• No matter how..不管……如何；无论……多么……
No matter how hard you try(=However hard you try), you will never be successful.
• 不管你如何努力，你都不会. 成功的
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量身定做—参观家具展览室
• traditional or modern style
• 一系列各种各样的颜色和图案都有。
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no matter 的用法
• no matter作“无论”、“不管”解，用以引导表示 让步的状语从句，常用在下列句型中： 句型中的No matter what (who/when etc.)...分别表示“无论 何事”、“无论何人”、“无论何时”等，这个从句 可以置主句之前，也可以置主句之后。
• For every $ 50 you spend, pick up a ticket for one of our prize draws and win one of a wide range of electrical
.
goods
• 任一展厅附近100英里 之内免费运送安装。
• 我们保证购买后三天内 交货
• What did you do in the vocation?
Travelling, sightseeing, visiting friends
and relatives, watching movies and TV
shows, or……..
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unit 9 Marketing
市场营销
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Pre-reading Activity 1
advertisement
Product
Market survey
marketing
Promotion Customer
Cost
Promotion/ pricing
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communication
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Activity 2
• product presentation • Catalog • Advertisement • Trade fair