大学生创业的机遇和风险研究

摘要

在高校扩招的背景下，每年新毕业的大学生人数不断增加，“就业难”成为了一个亟待解决的社会问题。除了找工作之外，很多大学生开始自谋出路，选择了自主创业。虽然不乏抓住机遇创业成功的例子，然而并非所有创业的大学生都能实现梦想，很多大学生的创业项目在各种困难的打击之下纷纷失败。那么，大学生创业的机遇主要有哪些，大学生创业会遇到的风险又有哪些，这就是本文要研究的问题。笔者通过大量的阅读研究发现，前人对大学生创业的研究涉及到新型创业（主要指互联网创业）的内容较少，而互联网创业当下在大学生群体中正在势头上，互联网兴起带来了创业风潮。因此本文除了对传统创业（主要指线下创业）的机遇风险进行研究之外，还通过问卷调查和数据分析对互联网环境下大学生创业的机遇和风险进行了系统性的调查研究，最后通SWOT模型针对大学生创业会遇到的风险提出了相应的对策，以期对大学生的创业提供理论支持和实际帮助。

本文的结构如下，绪论部分主要介绍研究的背景，目的及意义，以及研究方法；第一章论述的是大学生创业的机遇分析；第二章论述的是大学生创业的条件分析；第三章论述的是大学生创业的风险分析；第四章主要是在前文研究的基础上总结出了结论并提出了相应的对策；最后是附件和主要参考文献。

关键词：大学生创业；机遇；风险；对策

Abstract

Under the background of enrollment expansion of colleges and universities, and increasing the number of new graduates each year, "employment" has become a social problem to be solved. In addition to looking for a job, many college students start their own, chose their own businesses. Although there is no lack of to seize the opportunity of entrepreneurial success example, but not all the entrepreneurship of college students can achieve their dreams, many students entrepreneurial projects under the blow of all kinds of difficulties are failure. So, college students' entrepreneurial opportunity is mainly what. College students' entrepreneurship will encounter what risk. This is the problem to study in this paper. The author through a large number of reading, the study found the previous study of college students' entrepreneurship involves the content of the new business (mainly refers to the Internet start up) is less, and the Internet start up current is, on the momentum in the college students' group brought the rise of the Internet business. So this article in addition to the traditional business risk (mainly refers to offline business) the opportunity of study, through questionnaire survey and data analysis of entrepreneurship for college students under the Internet environment opportunity and risk has carried on the systematic investigation and study, and finally through the SWOT model of entrepreneurship for college students would face the risk put forward the corresponding countermeasures, in order to provide theoretical support and practical entrepreneurship for college students to help.

Key Words: College students' entrepreneurship；opportunity ；risk；countermeasures

目录

绪论 (1)

（一）选题背景 (1)

（二）研究目的和意义 (2)

（三）研究方法 (3)

（四）研究现状 (3)

一、大学生创业的机遇分析 (4)

（一）互联网产业兴起带来的创业机遇 (4)

（二）传统创业机遇 (5)

二、大学生创业的条件分析 (6)

（一）有利条件 (6)

（二）不利条件 (8)

三、大学生创业的风险分析 (10)

（一）融资风险 (10)

（二）市场风险 (11)

（三）学业风险 (12)

四、研究结论与对策 (12)

（一）充分发挥优势，抓住创业机会 (12)

（二）充分利用机会，弥补自身劣势 (13)

（三）充分发挥优势，直面现实威胁 (14)

（四）努力克服劣势，挑战现实威胁 (14)

结语 (16)

主要参考文献 (17)

附件 (19)

后记 (21)