吉林大学19秋学期《公共关系学》在线作业一(1)答案
公共关系学第一次作业答案
公共关系学第一次作业答案商务谈判的原则是（）选择一项或多项：a. 遵守双赢原则b. 寻求合作、不争辩c. 谈判还要勉力维护双方的良好关系d. 良好的表达能力题目2完成满分1.000qaid=16399411&qub0Flag question 题干3公共关系传播的经典理论包括（）选择一项或多项：a. 枪弹论b. 5W 模式c. 两级传播模式d. 互动传播模式题目3完成满分1.000qaid=16399415&qub0Flag question 题干3人际传播的手段包括（）a. 应用b. 社会组织c. 公众d. 传播活动题目6完成满分1.000qaid=16399417&qub0Flag question 题干3以下不是公共关系的核心理念的是（）选择一项：a. 求实创新理念b. 双向沟通理念c. 形象塑造理念d. 全员公关理念题目7完成满分1.000qaid=16399419&qub0Flag question 题干3组织的公共关系处于臭名远扬的恶劣境况的情况是（）选择一项：a. 美誉度、认可度都高，但知名度偏低b. 知名度、美誉度和认可度都低c. 知名度高，但美誉度、认可度不高d. 知名度、美誉度都高，但认可度偏低题目8完成满分1.000qaid=16399420&qub0Flag question 题干3组织形象塑造的原则有（）选择一项或多项：a. 注重全局的原则b. 视信誉为生命的原则c. 注重传播的原则d. 以质量为本的原则题目9完成满分1.000qaid=16399413&qub0Flag question 题干3公共关系定义的准确表述是：（）选择一项：a. 公共关系是一个社会组织为取得与任意客体的双向沟通和精诚合作而进行的遵循一定行为规范和准则的传播活动b. 公共关系是一个社会组织为取得与其特定公众的双向沟通和精诚合作而进行的遵循一定行为规范和准则的活动c. 公共关系是一个社会组织为取得与其特定公众的双向沟通和精诚合作而进行的遵循一定行为规范和准则的传播活动d. 公共关系是任意主体为取得与其特定公众的双向沟通和精诚合作而进行的遵循一定行为规范和准则的传播活动题目10完成满分1.000qaid=16399414&qub0Flag question题干3揭丑运动是哪个时期的代表事件？选择一项：a. 艾维.李时期b. 卡特理普时期c. 伯内斯时期d. 巴纳姆时期。
公共关系学作业1答案
公共关系学作业1答案公共关系学作业1第1章—第4章参考答案一、名词解释(每小题3分，共15分)1．公共关系：所谓公共关系，就是一个组织运用有效的传播手段，使自身适应公众的需要，并使公众也适应组织发展需要的一种思想、政策和管理职能。
2．公共关系观念：是人们在公共关系实践中形成的影响人们思想和行为倾向的深层的思想意识，是人们对公共关系活动的一种自觉的认识和理解。
3．揭丑运动：19世纪下半叶，美国的商品经济得到高度发展，资本主义从自由竞争走向了垄断。
百来个经济巨头控制了美国的经济命脉，他们为了巩固这种垄断地位，对内根本无视员工的利益，对外以损害公众利益作为赚钱的重要手段，奉行所谓“只有我能发财，让公众利益见鬼去吧”的经营哲学，引起了社会公众舆论的强烈不满和抨击，出现了20000多篇揭露实业界、传播界丑闻的文章，形成了近代美国史—上著名的“揭丑运动”。
(又称“扒粪运动”)4．爱德华·伯尼斯：使公共关系由一种活动、一种社会现象变为一门科学的杰出人物是爱德华·伯尼斯。
他从1923年出版第一部公共关系著作《公众舆论之凝结》，到1952年完成教科书《公共关系学》，使公共关系的原理和方法逐渐形成一个较为完整的理论体系。
他强调组织应该在确切了解自己的公众的基础上来进行组织的传播工作；通过“投公众所好”来实现组织的目标。
由于伯尼斯将公共关系引上了科学的轨道，被世人誉为“公共关系泰斗”。
5．组织形象：就是组织在公众心目中留下的印象及公众对组织的评价。
这种形象不仅来自外在的有形事物，而且也出自自由组织行为所反映的内在精神。
二、判断正误并更正(每小题2分，共20分)( √ )1．公共关系是一门综合性的应用科学。
( √ )2．公共关系特指组织与公众之间的传播沟通关系。
( × )3．美国学者香农提出了双向循环的传播模式。
更正：美国学者香农提出了传播过程的数学模式。
( × )4．艾维·李创办世界上第一家宣传事务顾问所。
吉林大学19秋学期《旅游公共关系》在线作业一(1)答案
【奥鹏】吉大19秋学期《旅游公共关系》在线作业一
试卷总分:100 得分:100
一、单选题（共16题，64分
1、以下那个选项属于交际渠道（）。
A意见会
B生日聚会
C登山活动
D周日旅游
[分析上述题目，并完成选择]
参考选择是：B
2、公共关系原则中的公开化原则指的是（）。
A不藏拙不暧昧
B视形象为第一位
C讲诚信
D置公众于首位
[分析上述题目，并完成选择]
参考选择是：A
3、1952年，卡特里普和森特出版了权威的公共关系学著作是( )。
A《公众舆论的形成》
B《公共关系学》
C《有效的公共关系》
D《原则宣言》
[分析上述题目，并完成选择]
参考选择是：C
4、公关部的核心任务是（）。
A咨询
B协调
C雕琢形象
D传播
[分析上述题目，并完成选择]
参考选择是：C
5、日常生活用品的最佳传播者是()
A专家（权威）
B明星
C第三者
D企业职工
[分析上述题目，并完成选择]
参考选择是：B
6、公关主体中的主要负责人要具备重视公众、形象和沟通的观念，这是公关部设置的() A市场条件
B观念条件
C人员条件
D资金条件。
公共关系学第一次作业答案
人际传播的手段包括（）
选择一项或多项：
a.行贿
b。沟通
c。游说
d.商务谈判
题目4
完成
满分1。00
Flag question
题干
以下不是受众选择“3S”理论的内容的是(）
选择一项：
a.选择性记忆
b。选择性遗忘
c.选择性理解
d.选择性注意
题目5
完成
满分1.00
Flag question
题干
公共关系的三要素中作为主体的是（）
d.公共关系是任意主体为取得与其特定公众的双向沟通和精诚合作而进行的遵循一定行为规范和准则的传播活动
题目10
完成
满分1.00
Flag question
题干
揭丑运动是哪个时期的代表事件？
选择一项：
a.艾维。李时期
b.卡特理普时期
c.伯内斯时期
d。巴纳姆时期
选择一项:
a。美誉度、认可度都高,但知名度偏低
b.知名度、美誉度和认可度都低
c。知名度高，但美誉度、认可度不高
d.知名度、美誉度都高，但认可度偏低
题目8
完成
满分1.00
Flag question
题干
组织形象塑造的原则有（）
选择一项或多项:
a。注重全局的原则
b.视信誉为生命的原则
c.注重传播的原则
d。以质量为本的原则
商务谈判的原则是（）
选择一项或多项：
a。遵守双赢原则
b.寻求合作、不争辩
c.谈判还要勉力维护双方的良好关系
d.良好的表达能力
题目2
完成
满分1.00
Flag question
题干
大工19秋《公共关系学》在线测试1满分答案
大工19秋《公共关系学》在线测试1-0001试卷总分:100得分:100一、单选题(共10道试题,共30分)1.目光语是通过眼睛的开闭，瞳孔的扩大与缩小，视线接触时间的长短、接触的方向等来传递信息的。
瞳孔放大表明()。
A.吃惊、激动B.厌恶C.仰慕D.不感兴趣正确答案:A2.紫色、蓝色给人的感觉是（）。
A.热感B.冷感C.沉重感D.膨胀感正确答案:B3.步伐沉重，步幅较小并且缓慢，眼睛低垂，这种走姿属于（）。
A.自然型B.礼仪型C.思索型D.沉郁型正确答案:D4.公共关系工作对象中最敏感又最重要的公众是（）。
A.媒介公众B.名流公众C.顾客公众D.内部公众正确答案:A5.公共关系学最早产生于（）A.法国B.奥地利C.英国D.美国正确答案:D6.在组织所处的环境中，不受组织行为影响，对组织也不产生影响力的公众是（)A.中间工众B.非公众C.逆意公众D.边缘公众正确答案:B7.目光语是通过眼睛的开闭，瞳孔的扩大与缩小，视线接触时间的长短、接触的方向等来传递信息的。
瞳孔放大表明（）。
A.吃惊、激动B.厌恶C.仰慕D.不感兴趣正确答案:A8.请求别人帮忙应该使用的交际用语是（）。
A.打扰B.烦请C.拜托D.请教正确答案:B9.公共关系机构承担着传播信息、发布新闻等职责，是组织的A.喉舌B.消化系统C.免疫系统D.神经正确答案:A10.美国全国公共关系协会(PRSA)成立的时间是()。
A.1978年B.1955年C.1948年D.1947年正确答案:C二、多选题(共10道试题,共40分)1.互惠吸引律主要表现在（）。
A.感情互惠C.目标互促D.困境互助E.过失互谅正确答案:ABCDE2.组织形象管理的原则有A.规范性B.整体性C.全员性D.计划性正确答案:ABCD3.现代管理者应具备的心理素质有()。
A.自信心B.可信度C.性格D.气质正确答案:ABCD4.传播沟通方式和沟通媒介的选择，应该考虑下列问题A.公关活动的目标分析B.了解不同沟通方式和媒介的特点C.选择沟通媒介的原则D.以上没有正确的正确答案:ABC5.公共关系产生并且发展是由于（）。
东大-19秋学期《公共关系学》在线作业1答案
3.公共关系“传播说”的代表人物是( )。
A.蔡尔兹
B.弗兰克?杰夫金斯
C.国际公共关系协会
D.卡特利普
答案:B
4.公共关系的过程和方式是（）。
A.营销
B.广告
C.宣传
D.传播沟通
答案:D
5.( )提出了“公众必须被告知”的公共关系原则。
A.蔡尔兹
B.艾维?李
C.爱德华?伯内斯
D.卡特利普和森特
A.社团组织
B.政党组织
C.宗教团体
D.交通运输业
答案:ABC
17.以下属于营利性组织的是（）。
A.金融业
B.福利院
C.服务业
D.制造业企业
答案:ACD
18.根据公众对于组织的重要程度划分，可以把公众分为（）。
A.首要公众
B.边缘公众
C.行动公众
D.次要公众
答案:ABD
19.人类早期的公共关系思想萌芽具有（）特点。
23.大众传播超越了个体传播，这是公共关系产生的技术条件。
答案:正确
24.组织内设的公关部是组织的信息情报部。
答案:正确
25.全员PR对内可以增强员工的凝聚力，增强员工对组织的认同感和归属感。对外可以树立和维护组织的良好形象。
答案:正确
B.内求团结、外求发展的科学和艺术
促进善意、博得好感的技术
D.一个组织与其相关公众之间的传播沟通
答案:D
9.在公共关系理论中，因为某一临时性因素、突发事件或专题活动而形成的公众，被称为( )。
A.被追求公众
B.稳定公众
C.周期公众
D.临时公众
答案:D
10.“投公众所好”是( )提出的基本观点。
公共关系学作业(DOC)
公共关系学作业（一）一、单项选择题1.组织开展公共关系活动的基础是（）A.公共关系意识B.公共关系观念C.公共关系状态D.公共关系策划2.1906年，艾维·李发表了著名文件是（）A.《有效的公共关系》B.《原则宣言》C.《公众舆论的形成》D.《公共关系学》3.在部门所属型的公共关系部中，把公共关系职能定位于传播功能，主要是因为将公共关系部归属于（）A.销售部门B.广告宣传部门C.接待部门D.办公室4.建设型公关主要适用于组织发展的（）A.严重失调时期B.顺利发展时期C.稳定时期D.初创时期5.把重点事实和主要结论放在文章的最前边，然后按事实的重要性排列事件，逐次写出是（）。
A.倒金字塔结构B.并列结构C.顺时结构D.金字塔结构6.公关谈判的第三个阶段是（）A.导入阶段B.概说阶段C.交锋准则D.妥协阶段7.根据社会分工和自身的条件，企业准备在社会上发挥的作用和承担的角色属于（）。
A.经营方针B.经营哲学C.行为准则D.企业使命8.女士坐在较低的椅子上或沙发上，最好采用的坐姿是（）A.双腿垂直式B.双腿斜放式C.双腿叠放式D.双脚交叉式9.独立公众，属于按以下哪一类公众分类法进行分类的（）A.按所属关系B.按发生关系的时序C.根据重要性程度D.根据态度10.公众从对象的某些特征推及对象的整体，从而产生“以偏概全”的心理现象是（）。
A.晕轮效应B.刻板效应C.选择效应D.首因效应11.对广告有印象的人数与接触广告媒体的人数的比例是（）。
A.记忆度B.收视率C.注意度D.对比度12.印刷精美，表现力强是以下哪种媒体的优势（）。
A.杂志B.报纸C.电视D.广播13.邀请嘉宾出席宴会的请柬必须提前（）寄出。
A.一周B.二周C.五天D.三天14.职业水平高，看问题比较客观是（）。
A.公关公司的短处B.公共关系部的短处C.公关公司的长处D.公共关系部的长处15.提供各种实惠的服务工作，以获得社会公众的好评，树立组织良好形象的公关模式是（）A.服务型公关B.宣传型公关C.社会型公关D.交际型公关16．现代公共关系业的前身是( )A．“扒粪运动” B．“揭丑运动”C．“清垃圾运动”闭D．“报刊宣传活动，，17．现代公共传播的本质属性是（）A．信息交流的及时性B．信息交流的准确性C．信息交流的全面性产党D．信息交流的双向性18．中国第一个公共关系协会成立（）A．上海 B．广州 C．北京 D．武汉19. 哪种组织实际形象状态具有良好的形象推广（）A．高知名度／高美誉度 B．高知名度／低美誉度C．低知名度／低美誉度D．高美誉度／低知名度20．现代政府公共关系的本质是 ( )A．政府与公众间的相互服务B．政府与公众间的相互排斥C．政府与公众间的相互依存 D．政府与公众间的双向沟通二、多项选择题1.公共关系涉及的学科有（）。
公共关系学网上形考作业一参考答案(Online exam for public relations)
公共关系学网上形考作业一参考答案（Online exam for publicrelations）Online exam for public relationsFirst, individual choice questions (altogether 15 questions, altogether 30 points. Every day you have a choice is correct, the election did not score less.)1.. How does the organization connect with the public (B?).2.. The starting point for the organization of public relations activities should be (A).3.. In 1906, the famous document of Ai Wei Li Fabiao was (B??).4.. The father of public relations is (B).5.? Public relations English is (A???).6.. Setting up the concept of communication and cooperation and improving social ability belongs to public relations (B?).7.?? in 1952, Cutlip and Vincent has published authoritative public relations work is (C?).8.. The International Institute for public relations was established in London (D??).9.. Is the democratic participation law used for coordination (D?).10.. Using the news media to expose the phenomenon of "fooling the public" by monopoly enterprises, formed the famous C in modern American history.11.. The essence of modern public relations communication is the information between the organization and the public. (A,?).12.. The basis of organizational image is (D).13.. Does the company design a unique style of factory name and brand name in A?.14. public relations may be referred directly to (A).15.. The basis for organizing public relations activities is (C?).Two, multiple-choice questions (a total of 10 questions, a total of 30 points. Every day there are at least two or more than two options is correct, choose the election did not score less)1., there are many signs of enterprises, but the two most important ones are (AD)?.2.. What is the social condition of public relations (ABCD?).3.. Should the principle of seeking truth and truth be carried out in the investigation work (ABCD?).4.. The basic elements of public relations include (AB, E).5.. The form of writing that reflects the organizational philosophy is (ABC?).6.. In the process of the development of public relations thought, the representative thinkers are (BCD).7.. Since 1980s, the famous American public relations companies, which have set up branch offices or representative offices in China successively (BC)?.8.. Ai Weili's idea of public relations puts forward the two principle (AD?).9., the concept of public relations is mainly (ABCDE?).10.. It is generally believed that public relations can be (ABCDE).Three, the judgment questions (altogether 15 questions, altogether 30 points. You can score only if you make a judgment1., with developed commodity economy, there will be developed public relations. (X)2.. There is not necessarily mutual influence and interaction between the public and the organization. (X)3.. Public relations is a comprehensive applied science. (V)4.. Edward Bernice published the first public relations book, the formation of public opinion. (V)5.. Public relations are entirely for the organization to create a survival and development environment. (X)6.? Public relations, 90% by their own right, 10% by propaganda. (V)7.. China's public relations cause was developed after the reform and opening up. (V)8., the introduction of western experience can promote the development of China's public relations. (X)9.. Public relations is a specialized theoretical science. (X)10.. Ivy Lee founded the world's first propaganda advisory office. (X)11.. Product image is the foundation of the whole organization image. (V)12.. Public relations communication model is designed according to the principle of feedback model in the process of communication, but it does not include the basic elements of the "five W" model. (X)13. public relations refers to the communication and communication between organizations and the public. (V)14.. In the more developed commodity economy society, the consumption behavior of the public is dominated by consumer psychology. (V)15. in the early days of enterprise, the focus of propaganda work was to win the public's good impression on the organization. (V)Four, the case selection questions (altogether 1 questions, a total of 10 points.Every day at least one option is the right choice, the election did not score less.)1) in this case, Singapore Airlines uses the (C) PR model.2) in the case, the new wing airlines also adopted (A) activities, so that public relations consciousness into each employee's mind, embodied in each employee's actions, run through the company's every activity.Public relations online exam two referenceFirst, individual choice questions (altogether 15 questions, altogether 30 points. Every day you have a choice is correct, the election did not score less.)1.? Construction pr mainly applies to organizational development (A??).2.. Compared with the Department of public relations, one ofthe strengths of the public relations companies is (D).3.. What should be the personality traits of an excellent public relations officer (A??).4.? High reputation, low reputation, which belongs to the public relations status (B).5.? (C) directly affects the organization or other aspects of the enterprise, such as employee family relations, local customer relations, etc..6.. In the Department of public relations under the Department, the public relations function is located in the communication function, mainly because the public relations department belongs to (B).7.. Self communication with others and individuals to individuals (B??).8.. In order to prevent public feeling of boredom and resentment, public relations personnel must maintain information. (D??).9.? (C?) is a full-time public relations worker who works fora professional public relations consulting firm.10.?? public relations marketing services, first embodied in the (? B?), it is not directly to sell products or services, but with the use of various communication methods, dredge channels, rationalize the relationship, for the sale of products or services to create a good environment.11.? The public relations department is a service oriented, higher level of indirect (D??)?.12.. The important way for organizations to communicate with the public is to use (D).13.. When analyzing the actual distance between the self-image and the actual image of an organization (D?).14.? (B) is the most socially authoritative object of all communication objects.15.? (A) is the most sensitive and important part of the PR task.Two, multiple-choice questions (a total of 10 questions, a total of 30 points. Every day there are at least two or more than two options is correct, choose the election did not score less)1.. The main feature of the Department of public relations is (BCE).2., the quality of public relations personnel should include the following aspects (ABCDE?).3.. The material requirements of employees include (ABDE?).4.. The position of the decision staff of the public relations department in the organization is mainly determined by the following functions (ACDE).5.. The communication channel dichotomy consists of (CD?).6.. The method of assessing the effectiveness of public relations is (ABCD).7.. What are the characteristics of community relations (BCD?).8.. Public role psychology, including (ABCD), etc..9.. The three link of organizational image analysis is (ABD?).10.. Social environment causes psychological change with the following characteristics (ABC?).Three, the judgment questions (altogether 15 questions, altogether 30 points. You can score only if you make a judgment1., service-oriented model, to provide a variety of affordable services based work, the purpose is to take practical action to win public praise, and establish a good image of the organization. (V)2.. The self expectation image of an organization is the social image of an organization's self wish. (V)3.. Government relations are a kind of relationship that social organizations can avoid. (X)4., it is generally believed that the cultivation of public relations personnel is to train talented personnel in publicrelations. (X)5.?? PR to try to use neutral terms, to become the most advanced countries with amiable and easy of approach. (V)6.. The open questionnaire is characterized by relatively standardized answers and convenient public answers. The results are easy to quantitative analysis. (X)7.? Generally speaking,There is only one reason for the change of public psychology, that is, objective reasons. (X)8.. Employees are the most important internal public, good staff relations, can cultivate the identity and sense of belonging of the members of the organization, forming the centripetal force and cohesion of the organization. (V)9., employee relations, shareholder relations, consumer relations, government relations is the most basic goal of corporate public relations work, the public. (V)10.. The public relations department is a professional organization which implements the concept of public relations and achieves the goal of public relations. (V)11.. Enterprises can play the role of education, guidance and organization of consumers, and together with consumers, they can design and beautify their lives. (V)12.. The quality of public relations personnel should be a combination of character, morality, wisdom, education and experience. (X)13.. In public relations surveys, random sampling is a good way to prepare for a high rate of time, effort and money. (X)14., the technical role of the public relations departments engaged in special technical business staff, they are the most common, the most grass-roots public relations staff. (X)15., the advantage of the Department of public relations is often the inadequacy of the public relations companies, and vice versa. (V)Four, the case selection questions (altogether 1 questions, a total of 10 points. Every day at least one option is the right choice, the election did not score less.)1).? this case illustrates the enterprise public relations in (), which set a specific location for their products in the minds of potential consumers, this position is only for their own exclusive products and other similar products can not have.(B)2) this case illustrates that enterprises must pay attention to the investigation and study, and find out the trend of consumer demand for products, so that they can help enterprises win the market. (D)Public relations online exam three referenceFirst, individual choice questions (altogether 15 questions, altogether 30 points. Every day you have a choice is correct, the election did not score less.)1.. An exhibition enables organizations to find themselves, promote themselves, and enhance effectiveness. It is (D).2.? The average range of concessions is also called (D?).3., the targeted mass media is (B).4.. What do people in their minds not want to disclose to others? (C?).5.. Members of the organization are equal in status and have extensive contacts with each other, but there is no communication network of Central People (C).6.. Sponsorship activities refer to social organizations who contribute or contribute to certain social activities or D in the form of unpaid contributions.7., the final line of defence between the two sides of the negotiations is (B?).8.. Put the key facts and main conclusions in the front of the article, and then arrange the events according to the importance of the facts. (A).9.. In general, the organization conducts celebrations everyyear (C?).10.. To seriously understand the situation of the victims, to take the corresponding responsibility realistically and sincerely apologize (B?).11.? What is the larger choice of readers? (C?).12., the third stage of public relations negotiations is (C).13.. Organizations, in their own name and in society, are the first to initiate some kind of activity, and to promote some progressive new idea is (C).14.? Without space restriction, the most widely spread mass media is (C??).15.. Open organizational activities (D).Two, multiple-choice questions (a total of 10 questions, a total of 30 points. Every day there are at least two or more than two options is correct, choose the election did not score less.)1.. Taboos in interpersonal communication include (ABCDE?).2.. The less documented mass media is (AE).3.? From the nature of the exhibition, there are (AE?).4.. What is the difference between public relations advertisingand commodity advertising? (ACDE?).5.? Celebrations are usually in the form of (ABCDE).6., the characteristics of crisis events have (ACE?).7.. The end of the speech form includes (ABCDE).8.? From the style of speaking?,The usual opening remarks are ((ACDE)).9.. Television's disadvantages as a mass media include (ABCE?).10.. An outstanding conference chair should have the following qualities (ABC).Three, the judgment questions (altogether 15 questions, altogether 30 points. You can score only if you make a judgment1., some meetings failed because the people who requested them were not invited and should not be invited. (V)2.. Long-term public relations activities are suitable for the use of electronic media. Short term activities are suitable for printing media. (X)3.. Memory is the ratio of the number of impressions to advertising to the number of people who come into contact with the advertising media. (X)4.. Organize advertising to positively promote the organization's own situation. (V)5.. Open organizations weave the public's understanding of the work of the organization, but do not make it known to the public. (V)6., public relations, advertising and commercial advertising are paid promotional activities. (V)7.. Compared with interpersonal communication and organizational communication, the information of mass communication is no longer confidential. (V)8.. Radiation propagation is characterized by easy centralized leadership, fast information transmission and less distortion. But in this network, there is less contact among members. (V)9.?? under the condition of market economy, only no branch is the objective reality, so sweet "alone are not afraid of deep alley". (X)10.. Interpersonal communication in narrow sense can include all the information communication activities of human beings. (X)11., the boundary point is the starting point for negotiators to formulate price policy, and also the value basis of all negotiations. (X)12., the emotional influence of interpersonal communication isoften more than the mass media, mainly due to the speaker's expression and eyes. (V)13.. Sponsorship of social welfare projects has created a social environment for the improvement of the economic efficiency of enterprises, so the sponsorship activities are aimed at improving economic efficiency. (X)14.. Persuasion, in essence, is the change of the original beliefs, attitudes, positions and actions of the public, which is relatively easy in a democratic and rule of law society. (X)15.?? at the beginning of June 1996, poisoning incident happened in Belgium Coca-Cola, a public relations crisis, and crisis public relations. (V)Four, the case selection questions (altogether 1 questions, a total of 10 points. Every day at least one option is the right choice, the election did not score less.)1) this case demonstrates the practical application of (B) in public relations activities.2) generally speaking, planning newsworthy events has the function of (ABCD).Public relations online exam four referenceFirst, individual choice questions (altogether 15 questions, altogether 30 points. Every day you have a choice is correct, the election did not score less.)1.? The most basic principle of public relations etiquette isB.2.. A visual code consisting of purely geometric points, lines, planes, and bodies (B?).3.. The acronym for organizational behavior identification system is C.4.? Enterprise mission belongs to the organization concept identification system (D?).5.? Sitting on a lower chair or sofa, it is better for ladies to adopt (B) sitting posture.6.. The theoretical basis and premise of relationship marketing is (C?).7., according to the social division of labor and its own conditions, enterprises are ready to play a role in society and assume the role belongs to (D??).8.?? when the major social problems occur, and the relevant public organizations, groups or individuals to communicate face to face, listen to public opinion, answer the public problem, explain the government position, for public understanding and support to government relations in (C?).9.. In the field of public relations work in China, it is generally not necessary to raise awareness. (B??).10.? Good? (A) is the starting point of all public relations activities, is necessary for all social occasions "pass"".11.. Public relations etiquette, as a skill (B), is the understanding and ritual that public relations people must follow in social interaction.12.? At the top of the entire CI system is (A).ThirteenUsing the market leaders to publicize the gaps left by the public mind, and quickly add up, and thus occupy an important position in the business strategy is (C?).14.?? people see the enterprise product advertising, brand name, logo, standard word and color, you can think of the enterprise wholeheartedly for customer service spirit, improving work style, excellent product quality, which belongs to the enterprise CS strategy (D???).15.?? etiquette, in person, in the organization, in the society, can the (C?), image and atmosphere has improved, improve and promote excellence.Two, multiple-choice questions (a total of 10 questions, a total of 30 points. Every day there are at least two or more than two options is correct, choose the election did not score less)1., public relations can be adopted in the dissemination of corporate brand names, the "three" strategy, specifically (ACD).2.? Brand names are trademarks of enterprises, which contain products (ABDE??).3., respect for the principles of the public is embodied in (BCD).4.. Organize the functions of the CI system, including (ABCDE?).5., public relations personnel should attach great importance to their clothes and instruments, and regard it as one of the essential qualities of public relations personnel. The requirements for team PR staff are (BCD??).6.?? in formal meetings, celebrations, meetings, negotiation, seated on the very particular. The main seating Etiquette (ABC?) principle.7.? The source of the CI design first appeared in (CE?).8.. Government public relations gathering information includes (ABCD?).9.. The basic elements of an organization's visual identity system include (ABCDE?).10.. The principle of identity difference in public relationsactivities, including ABD.Three, the judgment questions (altogether 15 questions, altogether 30 points. You can score only if you make a judgment1.. Comprehensive evaluation of public relations etiquette in public relations activities is "pass" and "cornerstone."". (X)2., in the process of social interaction, it is unnecessary to consider the principle of reciprocity in terms of identity, number of people, reception specifications and so on. (X)3., public relations in the enterprise marketing role, first of all reflected in the enterprise brand strategy positioning and communication. (V)4., "noble family" strategy is to use some product image to enhance the overall image of the enterprise. (X)5.? The French don't like giving presents when they meet for the first time. (V)6.. In the whole enterprise identification system, behavior recognition should be a static extension of concept recognition. (X)7.? Japanese people generally love, light ceremony. (X)8.. In the modern enterprise management idea, the customer is God, but the staff is not a slave. (V)9.? Business strategy is the highest guiding principle that enterprises follow when conducting business activities. He points out the general direction for enterprises. (X)10.? CI design, once imported, can not be changed. (X)11.? CI is a symbol and symbol of information transmission, not the corporate image and the shape itself. (V)12.. The deficiency of figurative codes is that their extension and extension are obviously limited, and the meaning contained in them is limited. (V)13.. Integrated marketing communication means optimizing all the media resources that can be used. (V)14.. Americans love giving presents. (X)15.. Compared with enterprises, the outstanding characteristics of business groups are non profitable, so they do not have economic function at all. (X)Four, the case selection questions (altogether 1 questions, a total of 10 points. Every day at least one option is the right choice, the election did not score less.)1) the PR crisis reflected in the case belongs to (C).2) by this case, do you think we have shortcomings in solving this crisis (ABCD)?.* [ jimisoft：未注册的软件只转换部分文件！阅读有助于了解如何登记。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
【奥鹏】吉大19秋学期《公共关系学》在线作业一
试卷总分:100 得分:100
一、单选题（共5题，20分）
1、关于社会性组织公共关系工作的任务，说法不正确的是（）
A协助组织进行准确的战略定位
B面向社会，适应需求
C提高工作和服务水平，增强竞争力
D重点做好组织有形资产的开发与管理
[分析上述题目，并完成选择]
参考选择是：D
2、公关从业人员的心理素质不包括（）
A保守的意识
B开放的心态
C热诚的态度
D执着的精神
[分析上述题目，并完成选择]
参考选择是：A
3、公关策划要实现最佳效益需要注意一些问题，下列说法错误的是（）A要确定科学地效益原则
B在可能的情况下，公关策划应兼顾组织的经济效益
C公关策划不应兼顾组织的经济效益
D在策划方案的制定、经费预算和优选过程中，切实遵循效益原则
[分析上述题目，并完成选择]
参考选择是：C
4、公关从业人员的能力要求不包括（）
A分析策划能力
B组织管理能力
C交际传播和写作能力
D较高的职业道德
[分析上述题目，并完成选择]
参考选择是：D
5、下列（）不属于根据组织的需求和价值取向分类区分的公众。
A受欢迎的公众
B不受欢迎的公众
C潜在公众
D被追求的公众
[分析上述题目，并完成选择]
参考选择是：C
二、多选题（共10题，40分）
1、组织的特点有（）
A组织是劳动分工和社会需要的产物
B组织的性质决定组织的目标
C组织必须与环境整合
D组织离不开内部的管理、分工与协作。