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体验商务英语3

Terms of settlement
1、As far as possible without increasing the cost, increase the quality inspection .
2、Before placing orders, careful patient to ask the customer requirements, once making half-way don't change.
Responding to customer needs
Orders have also been cancelled because Fortune Garments’ subsidiaries are not responding quickly to customers’ needs . When custmers what lastminute changes te clothing, the plants cannot meet custmers’ tight deadlines. For example, an Australian fashion chain cancelled an order because the US plant was not able to make minor changes to some silk jackets in time for their summer sale, The lost sale cost Fortune Garments over US$ 400,000.
Factory workers and administrative staff
1.Staff turnover is high in most factories. Industrial accidents are common, mainly because health and safety regulations are not being properly observed. 2.Factory workers complain about their wages. They are paid according to local rates, which in some countries are very low. They are often expectde to work overtime without extra pay.

体验商务英语3 unit1Globalization

Examples: World Trade Organization (WTO)
World Bank, International Monetary Fund (IMF), United Nations (UN)
1-9
Drivers of Globalization
Question: What factors drive the move toward greater globalization?
1Байду номын сангаас12
Declining Trade and Investment Barriers
Lower trade barriers enable companies to view the
world as a single market and establish production activities in optimal locations around the globe This has led to an acceleration in the volume of world trade and investment since the early 1980s
Chapter 1
GLOBALIZATION
Chapter Objectives
1. Understand the term of globalization 2. Understand the main drivers of globalization 3. Understand the changing nature of the global
1-6
The Globalization of Markets
The globalization of markets refers to the

体验商务英语3 unit 15 case study Competition

option4
• In my opinion, aiming at niche market is a good choice. We can make up various plans with attractive designs or prices for different groups in order to meet more customers’ needs. For example, if our target is family groups, rooms can be big-sized and decorated warmly. In the meantime, our price must be lower and more economical than others. But there will be difficulties in cost and staff. So we had better not to sort out too many different kinds. Instead, we are supposed to choose one or two specific niche target market and spare no effort to do it well.
Action Plan
• First of all, we want the City Plaza to regain its market leader position, because its former fame as the NO.1 can help it to get back the customers more easily if it has the “market leader” standard room. • Although its budget right now cannot help it to redecorate every room, it can use the money to redecorate the conference room and some rooms first to get back more customers and make more profits to put a further investment in its equipments and then to make a higher profit.

体验商务英语3 CASE STUDY unit 7 Toyworld

Unit 13：TOYWORLDAndy Wong:王安福Airo:黄少华David：张建阳J K: 沈建坤First meeting：Discussion of the do's and don'tsAiro:Good afternoon, Andy, David, Jack. Today, I have a good news for you, Mr Lee Chung, head of a toy manufacturing firm accompanied by his Export Manager, John Wong, will arrive at on 9:10am,20 June, then visit our company. He may set up a joint venture with Toyworld if he has confidence in us and consider us to be a suitable partner. So a reasonable pregramme is very important, I have collected some information about them, please do not hesitate to ask if you have any problems.J K: First sir, you should tell me their hobbies and taboos, what we should do and what we should not do in the meeting and discussion topics.Airo:As for the meeting, Chinese relationships are built on personal trust and respect. Everything you do during the visit must show that you consider them to be important person, relationship building activities and a successful social program will be more important than the business meeting, meanwhile,they value punctuality and sincerity.David:I have two questions, question 1: Should we hire an interpreter to help us? Q2: They may have different taste, so what kind of food do they like?Airo:MR Chung communicates fairly well in English ,but has some problems understanding difficult expressions, MR Wong has a much higher level of English. Both men are rather fussy about food, Mr Chung hates cheese, they both enjoy high quality alcoholic drinks.Andy Wong:Besides the joint venture, I want to know what are they interested in our Toyworld?Airo:The visitors will expect to have some basic information to give them a better understanding of the company, otherwise, they are interested in our warehousing facility and sales network. Airo:Ok, all of you know the matters need attention, I believe you can give me the best answer next day. Time is up, see you!Second meeting: Discuss Agenda programme, Hotel and Press conferenceAndy Wong:Okay, we have worked out a comprehensive plan. First, on Monday 08:30, we need to pick them up at Paris Airport,and then drive them to Paris Hotel to have a rest. Second, we will invite them to have the lunch with our Chief Executive so that both of us can have a beforehand understanding. Third, I have known that they are very interested in our warehousing facility and our sales network, so on Tuesday 09:00 we can invite them to inspect our warehousing facilities, at that time each department will introduce how these facilities work, by the way we can show them some high-tech facilities to strengthen their determination of joint venture. fourth, after the factory tours, I think they will have a better understanding of our company ,so please strike while the iron is hot, that is begin our important meeting at 14:30. Fifth, on Wednesday Morning, we need to take them to Eiffl Tower to relax, then after the travel we also send them back to China. And I want to know whether you have any different opinions.J K: I agree with your details but I think we should make a bit change about our program we should put the business meeting at the last step because we all know that our aim is to make a good relationship with them all we do before the business meeting should serve for the it . Only do so, let they have a good time, feel at home then we come achieve our dream more smoothly. David:About the place to stay, who to meet them and the arrangement for meals, I have made a plan. Firstly, I'm going toorder rooms in the Effile hotel, which is a three-star hotel, located in the country, with a private beach and fresh air. It is convenient and timesaving to travel to Eiffle tower from Eiffle hotel. Secondly, to show our great attention to them, we should send people in important position driving a BMW to meet them. The people to meet the clients will be CEO of course, and public relation manager have to go at that time, he can remind us what should do and what should not do. And marketing manager, he can tell them the market condition of company. Last one, warehousing manager, you know, they are interested in our warehousing facility, aren’t they? Thirdly, as they are fussy about food, Chinese meal may be the best choice for them. So, we can go to Chinatown. The food there are full of Chinese characteristics. And I know a restaurant there with high alcoholic drinks. These are my opinions. And my partner, JK, has something to make up, welcome!J K: According to their schedule I arrange the business meeting at 9:00 on Wednesday 22 June in our company at the meeting first I will mainly talk about our company situation especially our good service quality and our reputation then we will express our sincere wish to establish a business partner relationship with them after the meeting, we will send the models of our special products as gifts by doing so it will enhance our friendship and also as anadvertisement to show our products.Airo: I totally disagree with you, the Paris hotel will be better, it near our company, and the transport is convenient, and it has high level equipment.David:As for “should there be local press and Television coverage?”, I think ,during the meeting ,we will discuss something confidential. If conference are there, it will expose our secrets and bother our meeting. In addition, it cost a lot of money. It doesn’t worth it.Andy Wong:But I strongly support that we need a press conference. Before we decide to cooperate, I don’t think we will talk about the secrets of our company. If we hold a press conference, we can widen our company's awareness, at the same time, we can also show our respects to their company, this is my view, do you have any other ideas?J K: As Chinese like to talk about business or establish business we should hold the great opportunity to show our wish to establish a permanent business relationship with them of course ahead of that we will talk something interesting, for example some entertainment topics some good place to travel and some sports and so on by doing these will increase our friendship.Airo: The topics for discussion should be about social events, but not difficult topics, and they will be eager to learn about the life and culture in our country.Andy Wong:Yeah I have some suggestions, we will arrange the sales department to have a communication with them, show our innovative system with them, so that they can have a better understanding of our sales network. Also, we will invite them to have a face-to -face talk with our staff, on one hand they can gain a complete understanding of our company, on the other hand our staff can also gain some useful experience from their company.After board of director discussion: Would-be programmeAiro:Nice to meet you, today we shall make a decision of the programme, because of the intercultural conflict, and long term cooperation, we choose the second programme. Meeting is over, thank you for your attention, Goodbye!。

体验商务英语3第二版Unit2-Travel可编辑全文

Worst: ‘things out of your control’ such as bad accommodation and delayed or cancelled flights.
Listening
Business traveler’s priorities
E Listen to what Stephanie says about future business travel and complete her prediction below.
1 not enough leg ...r.o...o..m..... available 2 lost or delayed ..l.u..g..g..a..g..e.. 3 long .q..u..e..u..e..s.. at check-in 4 poor quality .....f.o..o..d....... and drink 5 no baggage .t.r.o...l.l.e..y..s.. 6 overbooking of ....s..e..a..t.s...... 7 flight delays and ..c..a..n..c..e..l.l.a..t.i..o..n..s.... 8 ...j.e..t...- lag
2 Unit Travel
‘He travels fastest who travels alone.’
Starting up A Answer these questions individually. Then
compare your answers with a partner.
1 How often do you travel by air, rail, road and sea? 2 What do you enjoy about traveling? What don’t you

体验商务英语3 CASE STUDY unit 13 Toyworld

Unit 13：TOYWORLDAndy Wong:王安福Airo:黄少华David：张建阳J K: 沈建坤First meeting：Discussion of the do's and don'tsAiro:Good afternoon, Andy, David, Jack. Today, I have a good news for you, Mr Lee Chung, head of a toy manufacturing firm accompanied by his Export Manager, John Wong, will arrive at on 9:10am,20 June, then visit our company. He may set up a joint venture with Toyworld if he has confidence in us and consider us to be a suitable partner. So a reasonable pregramme is very important, I have collected some information about them, please do not hesitate to ask if you have any problems.J K: First sir, you should tell me their hobbies and taboos, what we should do and what we should not do in the meeting and discussion topics.Airo:As for the meeting, Chinese relationships are built on personal trust and respect. Everything you do during the visit must show that you consider them to be important person, relationship building activities and a successful social program will be more important than the business meeting, meanwhile,they value punctuality and sincerity.David:I have two questions, question 1: Should we hire an interpreter to help us? Q2: They may have different taste, so what kind of food do they like?Airo:MR Chung communicates fairly well in English ,but has some problems understanding difficult expressions, MR Wong has a much higher level of English. Both men are rather fussy about food, Mr Chung hates cheese, they both enjoy high quality alcoholic drinks.Andy Wong:Besides the joint venture, I want to know what are they interested in our Toyworld?Airo:The visitors will expect to have some basic information to give them a better understanding of the company, otherwise, they are interested in our warehousing facility and sales network. Airo:Ok, all of you know the matters need attention, I believe you can give me the best answer next day. Time is up, see you!Second meeting: Discuss Agenda programme, Hotel and Press conferenceAndy Wong:Okay, we have worked out a comprehensive plan. First, on Monday 08:30, we need to pick them up at Paris Airport,and then drive them to Paris Hotel to have a rest. Second, we will invite them to have the lunch with our Chief Executive so that both of us can have a beforehand understanding. Third, I have known that they are very interested in our warehousing facility and our sales network, so on Tuesday 09:00 we can invite them to inspect our warehousing facilities, at that time each department will introduce how these facilities work, by the way we can show them some high-tech facilities to strengthen their determination of joint venture. fourth, after the factory tours, I think they will have a better understanding of our company ,so please strike while the iron is hot, that is begin our important meeting at 14:30. Fifth, on Wednesday Morning, we need to take them to Eiffl Tower to relax, then after the travel we also send them back to China. And I want to know whether you have any different opinions.J K: I agree with your details but I think we should make a bit change about our program we should put the business meeting at the last step because we all know that our aim is to make a good relationship with them all we do before the business meeting should serve for the it . Only do so, let they have a good time, feel at home then we come achieve our dream more smoothly. David:About the place to stay, who to meet them and the arrangement for meals, I have made a plan. Firstly, I'm going toorder rooms in the Effile hotel, which is a three-star hotel, located in the country, with a private beach and fresh air. It is convenient and timesaving to travel to Eiffle tower from Eiffle hotel. Secondly, to show our great attention to them, we should send people in important position driving a BMW to meet them. The people to meet the clients will be CEO of course, and public relation manager have to go at that time, he can remind us what should do and what should not do. And marketing manager, he can tell them the market condition of company. Last one, warehousing manager, you know, they are interested in our warehousing facility, aren’t they? Thirdly, as they are fussy about food, Chinese meal may be the best choice for them. So, we can go to Chinatown. The food there are full of Chinese characteristics. And I know a restaurant there with high alcoholic drinks. These are my opinions. And my partner, JK, has something to make up, welcome!J K: According to their schedule I arrange the business meeting at 9:00 on Wednesday 22 June in our company at the meeting first I will mainly talk about our company situation especially our good service quality and our reputation then we will express our sincere wish to establish a business partner relationship with them after the meeting, we will send the models of our special products as gifts by doing so it will enhance our friendship and also as anadvertisement to show our products.Airo: I totally disagree with you, the Paris hotel will be better, it near our company, and the transport is convenient, and it has high level equipment.David:As for “should there be local press and Television coverage?”, I think ,during the meeting ,we will discuss something confidential. If conference are there, it will expose our secrets and bother our meeting. In addition, it cost a lot of money. It doesn’t worth it.Andy Wong:But I strongly support that we need a press conference. Before we decide to cooperate, I don’t think we will talk about the secrets of our company. If we hold a press conference, we can widen our company's awareness, at the same time, we can also show our respects to their company, this is my view, do you have any other ideas?J K: As Chinese like to talk about business or establish business we should hold the great opportunity to show our wish to establish a permanent business relationship with them of course ahead of that we will talk something interesting, for example some entertainment topics some good place to travel and some sports and so on by doing these will increase our friendship.Airo: The topics for discussion should be about social events, but not difficult topics, and they will be eager to learn about the life and culture in our country.Andy Wong:Yeah I have some suggestions, we will arrange the sales department to have a communication with them, show our innovative system with them, so that they can have a better understanding of our sales network. Also, we will invite them to have a face-to -face talk with our staff, on one hand they can gain a complete understanding of our company, on the other hand our staff can also gain some useful experience from their company.After board of director discussion: Would-be programmeAiro:Nice to meet you, today we shall make a decision of the programme, because of the intercultural conflict, and long term cooperation, we choose the second programme. Meeting is over, thank you for your attention, Goodbye!。

体验商务英语3 unit1Globalization

1. Converging tastes and preferences of consumers in different nations Q: Impacts on American businesses? 2. Examples of global brands: Coca Cola, Starbucks, Sony, and McDonald’s
1-13
The Role of Technological Change
The lowering of trade barriers made globalization
of markets and production a theoretical possibility, technological change made it a tangible reality Since World War II, there have been major advances in communication, information processing, and transportation1-4来自Introduction
The effects of this trend can be seen in the following Examples in our daily life: in the cars people drive in the food people eat in the jobs where people work in the clothes people wear in many other ways
1-6
The Globalization of Markets
The globalization of markets refers to the

体验商务英语综合教程3-U11-U13课文双语版

商英Unit 11Trustworthy 可靠的law-biding 守法的corrupt 贪污的A slush fund 行贿基金 a sweetener 贿赂compensation 补偿Insider trading 内幕交易industrial espionage 工业间谍disclosure n.揭露，被泄露的丑闻A whistleblower 告密者 a fraudster 骗子 a con artist 骗子A bribe 贿赂 a bonus 奖金 a commission 提成Fraud 诈骗secrecy 保密integrity 正直的A confidentiality agreement 保密协议 a cover up 隐瞒 a white wash 洗白1.Our company does nothing illegal. We are very law-abiding.2.We’ve got a slush fund which is used in countries where it is difficult to do business without offering bribes.3.Their car looked so much like our new model, we suspect industrial espionage.4.They fired him because he was a whistleblower. He informed the press that the company was using under-age workers in the factory.5.He denied accepting a bribe when he gave the contract to most expensive supplier.6.I admire our chairman. He’s a man of his word and is greatly respected for his integrity.7.Many companies ask new employees to sign a confidentiality agreement to avoid future litigation problems.Controversial 有争议的corruption 腐败transparency 透明度threats 威胁Regulation 规章制度peer pressure 同辈压力companies in the oil and mining sector have been taking the issue of corporate responsibility much more seriously recently. They are worried about threats to their reputations due to rumours of corruption and bribery.Gocernment regulation and peer pressure from other companies has resulted in more transparency in the industry and less secrecy. The aviation industry has also received attention. Senior managers have been criticised for controversial decisions regarding payments to secure contracts.Unit 13Drawing board 计划阶段prototype 雏形brainwave 灵机一动patent 专利证Concept 观念discovery 发现setback 挫折阻碍R&D（research and development）Breakthrough 突破pioneers 开发者The idea of a lone inventor who makes a discovery or has sudden clever idea or brainwave is maybe a little our of date today. While these types of pioneers do still exist, these days companies often have large R&D departments - teams of people who are constantly innovating and perfecting designs. Perhaps they begin with a concept and then build a prototype, or working model.Sometimes during testing there is a setback when it becomes clear the design has a fault. At this point maybe it is time to start again or go back to the drawing board. More work is done and there is a breakthrough- a solution is found. The product can be retested and then, hopefully, manufactured. The company will apply for a patent for the design so that others cannot copy it and steal the idea.Unit 11缺乏社会责任感的企业无处藏身食品行业因导致肥胖而备受指责。