江南style_介绍

Here lies the greatest hurdle for Chinese imitators. We can invent melodies and dance routines that are simple and joyous, but it is not in our genes to infuse the fun with an attitude,let alone social commentary. ----CHINA DAILY（中国日报）
The music video has become a source of parodies and reaction videos by many different groups,for example:
Name: Park Jae-Sang Birthday: Dec.31th,1977 Affiliated company: YG Entertainment Language Korean English Constellation Capricorn
What can we learn from Psy ?
♬ Make your product or brand more ownable. The no-copyright and "Style" suffix of the song's title played big parts in allowing people to easily adopt, re-stylize and then spread the song. Similarly, products and brands need to discover their own elements that can be just as ownable. ♬ Be open-minded, but in a controlled way. Psy's crowdsourcing strategy was limited to just the dance community.Confining the source of ideas to a knowledgeable base allowed Psy to increase creativity,but at the same time make sure that no time was wasted filtering out impractical ideas. ♬ Find an uncommonly-common emotional denominator that resonates across cultures. Psy have found universal popularity despite bucking convention in terms of the language and the look of a global pop idol.
online comments
Lost in Translation... Is this meant to be as silly as it looks? I guess I liked Yellow Submarine so I should be able to like this. -------by pdxpogo
Writer(s)
Park Jai-Sang, Yoo Gun-Hyung
Producer
Park Jai-Sang, Yoo Gun-Hyung
“Gangnam style” is a single by the South Korean pop artist PSY. The song was released on July 15,2012,as the lead single of his sixth studio album PSY 6 (Six Rules),part 1. The song and its accompanying music video went viral in August 2012 and has influenced popular culture since then. "Gangnam Style" is considered to be a worldwide phenomenon, while others praise "Gangnam Style" for its catchy beat and PSY's amusing dance moves in the music video and during live performances. On September 17, the song was nominated for Best Video at the upcoming 2012 MTV Europe Music to be held in Frankfurt, Germany, On September 20, 2012. "Gangnam Style" was recognized by Guinness World Records as the most "liked" video in YouTube history.
Impact
After the release of "Gangnam Style", the American talent manager Scotter Braun, who discovered Justin Bieber on YouTube, asked on Twitter "How did I not sign this guy (Psy)".
Gangnam Style
"Gangnam Style"
Single by PSY from the album Released Format Genre Length Label PSY 6 (Six Rules), Part 1 July 15, 2012 CD single, Digital download K-pop, electro house, hip house, Korean hip hop 3:39 YG, Universal Republic, Schoolboy
RELLATED PRODUCTS
Needled, it really does parody Gangnam life. I used to work in the area near Gangnam station. I couldn't go anywhere without hearing this song by Psy back then. ------posted by peppermind this is awsome! Thank you, thank you a million times for this! ---by loquaton
That assertion is very much evident in the success of "Gangnam Style," which appears to have faithfully followed a social network-oriented playbook in its media use, content devehARVAlopment and message. ----HARVARD BUSINESS REVIEW（哈佛商业周刊）
The track has become a global phenomenon and the video featuring his famous horse-riding dance is YouTube's most "liked" of all time. ----CNN(美国有线电视新闻)
tha nk
yo u
What can we learn from Psy ?
♬ Make your product or brand more ownable. The no-copyright and "Style" suffix of the song's title played big parts in allowing people to easily adopt, re-stylize and then spread the song. Similarly, products and brands need to discover their own elements that can be just as ownable. ♬ Be open-minded, but in a controlled way. Psy's crowdsourcing strategy was limited to just the dance community.Confining the source of ideas to a knowledgeable base allowed Psy to increase creativity,but at the same time make sure that no time was wasted filtering out impractical ideas. ♬ Find an uncommonly-common emotional denominator that resonates across cultures. Psy have found universal popularity despite bucking convention in terms of the language and the look of a global pop idol.