the cause of advertising to children
Effects Of Advertising On Children
Effects Of Advertising On ChildrenThe ad-filmmakers are formulating fresh ways of enticing the consumers to buy their products. If an advertisement for a product attracts the consumers, they tend to purchase it frequently or at least give it a try. If a company has to survive in this competitive world, it has to project the image of its products in such a way that, they pick up the maximum sales, when they hit the stores. The best way to persuade the consumer to buy the product of a particular brand, out of the numerous choices available in the market, is attractive advertisement. These advertisements familiarize (使熟悉)kids with the latest products in the market and inculcate some good habits in them, such as, the ones related to dental hygiene(牙齿保健). However, the ad-filmmakers should remember that the commercials can also have negative impact on people, especially the young children. In this article, we have presented some of the most visible effects of advertising on children, positive as well as negative.Negative Effects Of Advertisement On Kids∙Advertisements encourage the children to persuade their parents to purchase the products shown in the commercials, whether useful or not. The little ones tend to get adamant(固执的) to buy the product.∙Children often tend to misinterpret(曲解) the messages conveyed in commercials(商业的). They overlook the positive side and concentrate more on the negatives.∙Many advertisements in the present times include dangerous stunts(动作), which can be performed only by experts. Even though, the commercials broadcast the statutory warnings with the advertisement, the kids often try to imitate the stunts at home, with fatal results.∙The flashy advertisement broadcast in television generates impulse shopping in children.∙Children, after watching the glitter of commercials, often lose the ability to live a life without materialistic joy. Gradually, they get used to a lifestyle which is reflected in television and other media.∙The kids usually get more attracted towards the costly branded products, such as jeans and accessories. They disregard the inexpensive, but useful, ones that are not shown in the commercials.∙Advertisements have an indirect effect on the behavior of children. They might develop temperamental(精神上的) tantrums(发怒), when deprived of the latest toys and clothes that are shown in the commercials.∙The personal preferences in clothing, toys, food and luxuries (豪华的)of children are altered by the advertisements, to a great extent.∙Junk foods, such as pizzas, burgers and soft drinks, are heavily promoted during children's programs. This develops a craving for fatty, sugary and fast foods in kids, thereby affecting their health adversely. These unhealthy eating habits lead to diseases, such as obesity. It even influences the way the kids think about the actual taste of food.∙The advertisements shown in the television are sometimes related to the use of tobacco(烟草), alcohol which adversely affects the kids. It makes the perception that, drinking beer makes you a cool person. The vulnerability of the kids towards these advertisements is a major concern.∙Advertising may affect the self-esteem of kids, as they feel inferior to others if they do not possess an endless array of products which are shown in the television.∙Some of the advertisements portray women as sex objects through flashy images, which creates a bad impact on the children.∙Almost all the advertisements do not convey the message clearly or children fail to comprehend the complete information. This can have an adverse effect on the children.∙As more and more commercials are becoming animated, there seems to be hardly any difference between the real life and TV advertisements. As a result, children are unable to understand the difference between real world and fantasy. Thus, these advertisements distort the sense of reality of kids.∙Studies have shown that, those kids who watch fast-paced television advertisements find it difficult to do tasks that take a much longer time, such as solving puzzles and reading.∙The more time children spend glued to television commercials, the less time they get to socialize, play, read and exercise, which are essential for the overall development of the kids.Positive Effects Of Advertisement On Kids∙Advertising makes the kids aware of the new products available in the market. It increases their knowledge about the latest innovations in the field of technology.∙Convincing advertisements, which center around healthy food products, can help improve the diet of a child, if they are attractive enough.∙Certain advertisements, with strong messages motivate the kids in chasing their future prospects such as becoming a doctor, scientist or an engineer. They generate the passion in children, regarding their future and makes them realize the importance of education.∙Some advertisements inculcate good habits in children, as all the toothpaste companies create strong awareness regarding dental hygiene in kids.false and violent advertisement should be banned, however, innovative and creative advertisement should be reservedBody 1: the negtive effects of advertisement on kids. influence the growth of children.1. false, maleviolent, violent advertisement have a bad guidency; 2. children will have a tendancy to swankBody 2: the negtive effects of advertisement on kids. influence the harmonious of family. 1.parents cannot aford the goods child see in the advertisment;2.parents cannot torture the endless purchase for goods, which both would cause a quarrel between parents and childrenBody 3: the positive effects of advertisement on kids.1. elevate and cultivate their creativity and imagination. 2. make them aware the lastest products and technology.Closing: we should ban advertisement which are bad, but some good and legal advertisement should be reserved.1 informative sentence from the video: Unsupervised viewing of advertising onTV caused the child to make early decisions about these habits: drugs use, alcoholic, sexual intercourse, tobacco use, anorexia.。
广告对儿童的负面影响英语作文
广告对儿童的负面影响英语作文The Negative Impact of Advertising on ChildrenIn today's society, advertising has become a pervasive part of children's daily lives, whether it's through television, the internet, or even their toys. However, the influence of advertising on children can be significantly negative, affecting their cognitive development, self-esteem, and consumer behavior.Firstly, advertising often targets children with bright colors, catchy jingles, and cartoon characters, which can be highly distracting and disruptive to their learning process. Children, especially young ones, are impressionable and may find it difficult to focus on academic tasks when constantly bombarded with advertisements. This can lead to a decline in their attention span and ability to retain information.Moreover, advertising frequently promotes unhealthy food and beverage choices to children. The use of cartoon characters and appealing packaging to advertise sugary snacks and soft drinks can entice children to make unhealthy dietary choices. This can contribute to childhood obesity, which is a growing concern worldwide.Advertising also has a negative impact on children's self-esteem. By promoting products that promise to make them more popular, attractive, or successful, advertising can create a sense of inadequacy among children. They may feel that they need to purchase certain items to fit in or be accepted by their peers, leading to feelings of anxiety and low self-worth.Furthermore, advertising can foster a consumerist culture among children. By constantly promoting new products and trends,advertising encourages children to be constant consumers, always seeking the next best thing. This can lead to a sense of entitlement and dissatisfaction, as children become accustomed to instant gratification and always wanting more.In conclusion, advertising has numerous negative impacts on children, ranging from disrupting their learning to fostering unhealthy consumer habits. It is crucial for parents, educators, and policymakers to be aware of these effects and take steps to mitigatethem. This can be done by limiting children's exposure to advertising, educating them about the persuasive techniques used in advertising, and promoting a more balanced and critical approach to consumerism.。
滥用广告误导孩子的英文作文
滥用广告误导孩子的英文作文回答例子1:Title: The Impact of Misleading Advertising on ChildrenIntroduction:In today's digital age, children are constantly exposed to advertising messages through various mediums such as television, the internet, and social media. While advertising plays a significant role in promoting products and services, the issue of misleading advertisements targeting children has become a growing concern. This essay aims to explore the detrimental effects of misleading advertising on children and the measures that can be taken to address this issue.Body:1. Influence on Children's Behavior:Misleading advertisements often exaggerate the benefits of products or make false claims to attract children's attention. As a result, children may develop unrealistic expectations about the products being advertised, leading todisappointment when the reality does not meet their expectations. For example, a toy advertised as having amazing features may turn out to be of poor quality, causing frustration and disillusionment among children.2. Impact on Self-esteem:Advertising messages often portray an idealized image of beauty, success, and happiness, which can negatively impact children's self-esteem. When children are constantly bombarded with images of flawless models or celebrities endorsing products, they may develop insecurities about their own appearance or abilities. This can lead to feelings of inadequacy and low self-worth, as children strive to live up to unrealistic standards set by advertising.3. Financial Consequences:Misleading advertisements can also have financial consequences for children and their families. Children may pester their parents to purchase products that are falsely advertised as essential or superior, leading to unnecessary spending. Moreover, parents may end up buying products that do not deliver on their promises, wasting their hard-earnedmoney. In extreme cases, children may even resort to stealing or engaging in other unethical behavior to obtain the products they desire, influenced by deceptive advertising tactics.4. Educational Implications:Misleading advertising can undermine children's critical thinking skills and their ability to discern fact from fiction. When children are repeatedly exposed to deceptive marketing practices, they may become desensitized to them and accept false information without question. This can hinder their academic performance and ability to make informed decisions in other aspects of their lives. Therefore, addressing the issue of misleading advertising is crucial for promoting media literacy and empowering children to become discerning consumers.5. Regulatory Measures:To combat the harmful effects of misleading advertising on children, regulatory measures need to be implemented. Governments should enforce stricter regulations on advertising content targeting children, ensuring thatadvertisements are truthful, transparent, and age-appropriate. Advertisers should be held accountable for deceptive practices and face penalties for violating advertising standards. Additionally, parents and educators play a vital role in teaching children to critically evaluate advertising messages and recognize deceptive tactics.Conclusion:In conclusion, the prevalence of misleading advertising poses significant risks to children's well-being, influencing their behavior, self-esteem, finances, and education. It is imperative that stakeholders, including governments, advertisers, parents, and educators, work together to address this issue and protect children from deceptive marketing practices. By promoting media literacy and enforcing stricter regulations on advertising content, we can create a safer and more ethical environment for children to grow and thrive.回答例子2:Title: The Misuse of Advertising and Its Deceptive Influence on ChildrenIn today's digital age, advertising has become anomnipresent force, penetrating every aspect of our lives. While advertising serves as a powerful tool for promoting products and services, its misuse often leads to the manipulation and deception of vulnerable consumers, particularly children. In this essay, we will explore the detrimental effects of advertising abuse on children and the measures that can be taken to mitigate its influence.Firstly, it's crucial to acknowledge the pervasive nature of advertising in children's lives. From television commercials to social media influencers, children are constantly exposed to messages promoting various products and lifestyles. Moreover, advertisers often employ persuasive techniques tailored to appeal to children's emotions and desires, making it challenging for them to discern between genuine information and manipulative tactics.One of the most concerning aspects of advertising abuse is its potential to instill unhealthy consumption habits in children. By glamorizing certain products and lifestyles, advertisers create unrealistic expectations and desires in young minds, leading to excessive consumption and materialism. Thisphenomenon not only contributes to environmental degradation but also exacerbates social inequalities, as children from lower-income families may feel pressured to acquire expensive goods to fit in with their peers.Furthermore, advertising abuse can have a detrimental impact on children's self-esteem and body image. In an era dominated by beauty standards perpetuated by the media, advertisements often promote unrealistic ideals of beauty and perfection, causing children to develop negative body perceptions and low self-esteem. This can lead to a range of mental health issues, including depression, anxiety, and eating disorders, as children strive to attain unattainable standards set by advertisers.Moreover, the deceptive nature of advertising can lead to the dissemination of false or misleading information to children. Advertisers may exaggerate the benefits of their products while downplaying potential risks, leading children to make uninformed decisions about their health andwell-being. For example, advertisements for sugary snacks and beverages often neglect to mention their adverse effectson dental health and overall nutrition, contributing to the rise of childhood obesity and related health problems.In light of these challenges, it is imperative to take proactive measures to protect children from the harmful effects of advertising abuse. One approach is to promote media literacy and critical thinking skills among children from a young age, empowering them to analyze and evaluate advertising messages critically. By teaching children to question the motives behind advertisements and recognize persuasive techniques, we can help them develop a more discerning approach to media consumption.Additionally, policymakers and regulatory bodies play a crucial role in enforcing stricter guidelines for advertising aimed at children. By implementing regulations that restrict the use of deceptive or manipulative tactics in children's advertising, we can create a safer and more transparent media environment for young consumers. Furthermore, parents and caregivers should actively monitor their children's media consumption and engage in open discussions about the influence of advertising on their perceptions and behaviors.In conclusion, the misuse of advertising poses a significant threat to the well-being and development of children, as it perpetuates unrealistic expectations, undermines self-esteem, and disseminates false information. By raising awareness of these issues and implementing effective strategies to combat advertising abuse, we can create a healthier and more responsible media landscape for future generations. It is essential to prioritize the protection of children's rights and ensure that advertising serves as a tool for empowerment rather than exploitation.。
广告对儿童的害处英文作文
广告对儿童的害处英文作文Advertising and Its Detrimental Effects on ChildrenAdvertising has become an integral part of our daily lives, infiltrating every aspect of our society, including the lives of children. While the primary purpose of advertising is to promote products and services, its impact on children can be profoundly concerning. In this essay, we will delve into the various ways in which advertising can be detrimental to the well-being and development of children.One of the most significant concerns regarding advertising and children is the issue of manipulation. Advertisers often employ sophisticated techniques to target children, leveraging their natural curiosity and vulnerability to influence their purchasing decisions and brand preferences. Children, with their limited understanding of the commercial world, are easily captivated by the flashy visuals, catchy jingles, and appealing characters used in advertisements. This manipulation can lead to a distorted perception of reality, where children may come to believe that the products advertised are essential for their happiness and social acceptance.Moreover, the content of advertisements often promotesmaterialistic values, encouraging children to equate their self-worth and social status with the possession of material goods. This can have far-reaching consequences on the development of a child's character and values, as they may grow up prioritizing the acquisition of material possessions over more meaningful pursuits, such as personal growth, education, and meaningful relationships.Another significant concern is the impact of advertising on children's physical and mental health. Many advertisements, particularly those for unhealthy food and beverages, can contribute to the rise of childhood obesity and other health-related issues. The constant exposure to these advertisements can shape children's dietary preferences, leading them to crave and consume products that are high in sugar, fat, and calories, often at the expense of more nutritious options.Furthermore, the portrayal of unrealistic body images and beauty standards in advertisements can have a detrimental effect on children's self-esteem and body image. Children, particularly during their formative years, are highly impressionable and can internalize these unrealistic standards, leading to feelings of inadequacy and low self-worth. This can have long-lasting consequences on their mental health, potentially contributing to the development of eating disorders, depression, and anxiety.Advertising can also have a negative impact on children's cognitive development and critical thinking skills. The fast-paced, visually stimulating nature of many advertisements can contribute to a shorter attention span and a reduced ability to focus on tasks that require sustained concentration. Additionally, the lack of truthful and balanced information in advertisements can hinder a child's ability to make informed decisions and develop critical thinking skills.Another concern is the exposure of children to inappropriate or harmful content through advertising. While efforts have been made to regulate the content of advertisements aimed at children, there are still instances where children may be exposed to material that is not age-appropriate, such as violent or sexually suggestive content. This can have a significant impact on a child's emotional and psychological well-being, potentially leading to increased anxiety, fear, or confusion.In conclusion, the detrimental effects of advertising on children are multifaceted and far-reaching. From the manipulation of children's purchasing decisions to the impact on their physical and mental health, the influence of advertising cannot be overlooked. It is crucial for parents, educators, and policymakers to work together to address these concerns and implement effective measures to protect children from the harmful influence of advertising. This may involve stricter regulations, increased media literacy education, and a greateremphasis on promoting healthy values and positive role models. By taking these steps, we can ensure that children are able to grow and develop in a nurturing environment that prioritizes their well-being and fosters their overall development.。
广告对孩子有不良影响英语作文
广告对孩子有不良影响英语作文全文共3篇示例，供读者参考篇1The Negative Impact of Advertising on ChildrenIntroductionAdvertising is a powerful tool used by companies to persuade consumers to purchase their products or services. However, the impact of advertising on children has raised concerns as they are a vulnerable group that can be easily influenced. In this essay, we will explore the negative effects of advertising on children and discuss possible solutions to address this issue.Negative Impact of Advertising on Children1. Unhealthy Food Choices: Many advertisements target children with unhealthy food products that are high in sugar, salt, and fat. These advertisements can lead to poor dietary habits and contribute to the rise in childhood obesity.2. Materialism: Advertising often promotes a culture of materialism by encouraging children to associate happiness andsuccess with the possession of material goods. This can lead to a sense of dissatisfaction and low self-esteem in children who cannot afford these products.3. Unrealistic Beauty Standards: Advertisements often portray unrealistic beauty standards that can negatively impact children's self-image and confidence. This can lead to body dissatisfaction and even eating disorders in some cases.4. Violent and Inappropriate Content: Some advertisements contain violent or inappropriate content that can desensitize children to real-life violence and encourage aggressive behavior.Solutions to Address the Issue1. Regulation: Governments should implement stricter regulations on advertising directed towards children. This can include restrictions on the types of products that can be advertised to children and the content of the advertisements.2. Parental Guidance: Parents play a crucial role in protecting their children from the negative effects of advertising. By talking to their children about the messages in advertisements and promoting critical thinking skills, parents can help their children make informed decisions.3. Media Literacy Education: Schools should incorporate media literacy education in their curriculum to teach children how to critically analyze and interpret advertisements. This can help children become more discerning consumers and resist the influence of deceptive advertising.4. Responsible Advertising: Companies should practice responsible advertising by avoiding deceptive or manipulative tactics aimed at children. They should prioritize the well-being of children over profits and promote products that are beneficial to their health and development.ConclusionIn conclusion, the negative impact of advertising on children is a pressing issue that requires attention from all stakeholders. By implementing stricter regulations, promoting parental guidance, and providing media literacy education, we can protect children from the harmful effects of advertising and promote their well-being. It is essential to create a healthy and safe advertising environment for children to ensure that they can grow up without being negatively influenced by commercial messages.篇2The Negative Impact of Advertising on ChildrenAdvertising is everywhere in our society, it bombards us from every direction- on television, on the internet, on billboards, and in magazines. While advertising can be a powerful tool for companies to promote their products and increase sales, it can also have a negative impact on children. Children are particularly vulnerable to the effects of advertising due to their impressionable minds and limited ability to understand persuasive techniques. In this essay, we will explore the various ways in which advertising can negatively impact children.First and foremost, advertising can promote unhealthy habits and lifestyles in children. Many advertisements promote fast food, sugary snacks, and sugary beverages which can contribute to childhood obesity and other health issues. Children are often drawn to these unhealthy products because they are marketed in a fun and appealing way. Additionally, advertising can promote unrealistic beauty standards which can lead to body image issues and low self-esteem in children. Advertisements for beauty products, fashion brands, and cosmetic surgery can make children feel insecure about their appearance and lead them to seek out harmful and unnecessary products and procedures.Furthermore, advertising can encourage materialism and consumerism in children. Children are constantly bombarded with messages that tell them they need the latest toys, gadgets, and clothes in order to be happy or successful. This can lead to feelings of inadequacy and a never-ending desire for more possessions. Children may also develop a sense of entitlement and expect their parents to fulfill their every want and need, leading to conflict within the family. Additionally, advertising can promote stereotypes and reinforce gender roles in children. Many advertisements depict traditional gender roles and stereotypes which can limit children's understanding of diversity and equality.In addition to promoting unhealthy habits, consumerism, and stereotypes, advertising can also have a negative impact on children's cognitive development. Children are exposed to a constant stream of advertisements which can overload their brains and distract them from other more important tasks, such as schoolwork or social interactions. Studies have shown that exposure to advertising can impair children's ability to focus, concentrate, and retain information. Additionally, advertising can perpetuate a culture of instant gratification and impatience in children. Many advertisements promote products and services that promise quick fixes and instant results, leading children tobelieve that they should always get what they want when they want it.In conclusion, advertising can have a powerful and negative impact on children in a variety of ways. From promoting unhealthy habits and consumerism to reinforcing stereotypes and limiting cognitive development, advertising can shape the way children view themselves and the world around them. It is important for parents, educators, and policymakers to be aware of these negative effects and take steps to mitigate them. By monitoring children's exposure to advertising, promoting critical thinking skills, and encouraging media literacy, we can help children navigate the complex world of advertising and make informed decisions about the products and messages they encounter. Ultimately, we must work together to create a society that values the well-being and development of children above all else.篇3In today's modern society, advertisements are everywhere. Whether it's on television, on the internet, or on billboards, children are exposed to a steady stream of advertisements from a very young age. While advertisements can have some positive effects on children, such as providing information about newproducts and services, they can also have a number of negative effects. In this essay, we will explore the ways in which advertisements can have a detrimental impact on children.First and foremost, advertisements can have a negative impact on children's self-esteem and body image. Many advertisements promote unrealistic beauty standards, showing models who are heavily photoshopped and only represent a very narrow definition of beauty. This can lead children to feel insecure about their own appearance and develop unhealthy attitudes towards their bodies. Research has shown that exposure to idealized images of beauty in advertisements can contribute to the development of body image issues and eating disorders in children.In addition to promoting unrealistic beauty standards, advertisements can also encourage materialism and a culture of consumerism in children. Advertisements often portray happiness and success as being contingent upon the acquisition of material possessions, leading children to believe that they need to buy the latest gadgets or clothing in order to be happy. This can create a sense of dissatisfaction and inadequacy in children, as they constantly feel the need to keep up with the latest trends in order to fit in with their peers.Furthermore, advertisements can have a negative impact on children's values and attitudes. Many advertisements promote values such as individualism and selfishness, encouraging children to prioritize their own desires and needs above those of others. This can contribute to a lack of empathy and social responsibility in children, as they are taught to prioritize their own interests at the expense of others. Additionally, advertisements often promote stereotypes and perpetuate harmful social norms, such as gender roles and racial biases, which can have a lasting impact on children's attitudes towards diversity and inclusivity.In conclusion, while advertisements can have some positive effects on children, such as providing information about new products and services, they can also have a number of negative effects. From promoting unrealistic beauty standards and materialism to shaping children's values and attitudes, advertisements can have a detrimental impact on children's mental and emotional well-being. It is essential for parents and educators to be aware of the potential harms of advertising and to teach children how to critically evaluate and deconstruct the messages they are exposed to in order to mitigate these negative effects. By fostering media literacy and encouragingchildren to think critically about the advertisements they see, we can help protect them from the harmful influence of advertising.。
如何减少广告的负面影响英语作文
如何减少广告的负面影响英语作文How to Reduce the Negative Impact of AdvertisingAdvertising is everywhere these days! You see it on TV, hear it on the radio, find it online, and can't miss the giant billboards when you're out and about. Companies spend billions of dollars every year trying to get you to buy their products or use their services. While some ads are funny or creative, many advertisements can actually have negative effects, especially on kids. I'm going to explain some of the problems caused by ads and share tips for reducing their impact.The Tricks Advertisers UseAdvertisers are really good at trying to convince you that you absolutely need to have their product. They use all kinds of clever techniques to get your attention and make you feel like you're missing out if you don't buy what they're selling. Here are some common tricks:• Celebrity Endorsements - Hiring famous athletes, musicians, actors, etc. to promote products makes kids think that if we buy those items, we'll be cool like our idols.• Cartoon Characters - Companies create cute and funny animated characters that appeal to kids, then use them to sell everything from cereal to toys to movies.• Repetition - You see the same ads over and over again until you almost can't get those jingles or catchphrases out of your head!• Giveaways - Ads might offer free stickers, toys, or codes for mobile games to get you interested in their product.• Cool Kids - The children in ads always seem to be having an amazing time with the latest toys or snacks, so we think our lives will be way more fun if we have those items too.The Problems With AdsWhile making their products look exciting and desirable is how advertisers get you interested, their main goal is to make money. They don't really care if the toys break easily, the snacks aren't nutritious, or the movies are inappropriate for kids. Here are some of the negative effects advertising can have:• Nagging Parents - After seeing commercials for certain toys, games, snacks, etc. kids pester their parents over and over again to buy those items. This causes a lot of fights and stress between parents and children.• Unhealthy Habits - Ads for sugary cereals, fast food, candy, and other junk food make unhealthy eating seem normal and even cool. This increases obesity and other health issues.• Materialism - Being constantly exposed to advertising can make kids become very materialistic, where they think owning a lot of stuff is the most important thing in life.• Family Stress - Parents often go into debt or have arguments about money because kids constantly want expensive items they saw advertised.• Misrepresenting Reality - Ads make everything look perfect, which doesn't give an accurate picture of real life. Kids might develop unrealistic expectations.• Inappropri ate Content - Some advertisements contain content, images, or language that isn't appropriate for children but gets shown during kids' shows or on websites for young audiences.How to Reduce Negative Ad ImpactEven though advertising is everywhere, there are steps kids, parents, teachers, and lawmakers can take to limit how much we're exposed to it and reduce its negative impact:For Kids:• Be media literate - Understand that ads are trying to sell you something, not just entertaining you. Look at them critically instead of believing everything they say.• Limit TV/online time - The more you watch TV or go online, the more ads you'll see. Do other activities instead like reading, playing outside, sports, etc.• Talk to parents - If you feel bombarded by ads or really want an item you saw marketed, discuss it openly with your parents. Maybe you can earn it through chores.• Avoid nagging - Repeatedly nagging doesn't work. If your parents say no to buying something, accept that instead of pestering them over and over.For Parents:• Use ad blockers - Install free programs that block or limit the number of online ads your kids see while surfing the internet.• Review shows first - Preview TV shows, movies, games, etc. to check for inappropriate advertising before allowing kids to view them.• Restrict purchases - Don't automatically buy everything a child asks for just because they saw an advertisement for it. Limit impulse purchases.• Coordinate with schools - Work with teachers and school administrators to limit advertising and corporate influence within the classroom.For Schools:• No corporate sponsors - Reject deals where companies provide funds or resources in exchange for allowing advertising or selling products in schools.• Teach media literacy - Incorporate lessons that teach children to analyze and think critically about the advertisements they encounter.• Review materials - Carefully screen educational materials, videos, websites, etc. for embedded advertisements before using them in lessons.For Governments:• Restrict advertising - Pass laws limiting when/where/how advertisers can market products to children through regulation of TV, internet, print ads, product placement, etc.• Require transparency - Mandate clear disclosures when ads are present so kids recognize they are being marketed to.• Monitor content - Have stronger enforcement of policies regarding inappropriate or misleading content in advertisements aimed at young audiences.While advertising can be creative and entertaining, we have to be aware of how ads negatively impact kids by promoting materialism, unhealthy habits, unrealistic expectations, and more. By following the tips above, we can all take steps to limit advertising's influence and raise media literate children who don't get misled by marketing tricks. What ads you see still comes down to the choices you make!。
托福阅读TPO14（试题+答案+译文）第1篇：儿童与广告
托福阅读TPO14(试题+答案+译文)第1篇:儿童与广告推荐文章老托福阅读真题及答案：PASSAGE30 热度：老托福阅读100篇passage33试题及答案热度：老托福阅读真题及答案：PASSAGE2 热度：老托福阅读试题及答案：PASSAGE27 热度：老托福阅读试题及答案：PASSAGE30 热度：为了帮助大家备考托福阅读，提高成绩，下面小编给大家带来托福阅读TPO14(试题+答案+译文)第1篇:儿童与广告，希望大家喜欢!托福阅读原文【1】Young children are trustingof commercial advertisements in the media, and advertisers have sometimes beenaccused of taking advantage of this trusting outlook. The IndependentTelevision Commission, regulator of television advertising in the United Kingdom,has criticized advertisers for "misleadingness"—creating a wrongimpression either intentionally or unintentionally—in an effort to controladvertisers' use of techniques that make it difficult for children to judge thetrue size, action, performance, or construction of a toy.【2】General concern aboutmisleading tactics that advertisers employ is centered on the use ofexaggeration. Consumer protection groups and parents believe that children arelargely ill-equipped to recognize such techniques and that often exaggerationis used at the expense of product information. Claims such as "thebest" or "better than" can be subjective and misleading; evenadults may be unsure as to their meaning. They represent the advertiser'sopinions about the qualities of their products or brand and, as a consequence,are difficult to verify. Advertisers sometimes offset or counterbalance anexaggeratedclaim with a disclaimer—a qualification or condition on the claim.For example, the claim that breakfast cereal has a health benefit may beaccompanied by the disclaimer "when part of a nutritionally balancedbreakfast." However, research has shown that children often havedifficulty understanding disclaimers: children may interpret the phrase"when part of a nutritionally balanced breakfast" to mean that thecereal is required as a necessary part of a balanced breakfast. The authorGeorge Comstock suggested that less than a quarter of children between the agesof six and eight years old understood standard disclaimers used in many toyadvertisements and that disclaimers are more readily comprehended whenpresented in both audio and visual formats. Nevertheless, disclaimers aremainly presented in audio format only.【3】Fantasy is one of the morecommon techniques in advertising that could possibly mislead a young audience.Child-oriented advertisements are more likely to include magic and fantasy thanadvertisements aimed at adults. In a content analysis of Canadian television,the author Stephen Kline observed that nearly all commercials for charactertoys featured fantasy play. Children have strong imaginations and the use offantasy brings their ideas to life, but children may not be adept enough torealize that what they are viewing is unreal. Fantasy situations and settingsare frequently used to attract children's attention, particularly in foodadvertising. Advertisements for breakfast cereals have, for many years, beenfound to be especially fond of fantasy techniques, with almost nine out of ten includingsuch content. Generally, there is uncertainty as to whether very young childrencan distinguish between fantasy and reality in advertising. Certainly, rationalappeals in advertising aimed at children arelimited, as most advertisementsuse emotional and indirect appeals to psychological states or associations.【4】The use of celebrities suchas singers and movie stars is common in advertising. The intention is for thepositively perceived attributes of the celebrity to be transferred to the advertisedproduct and for the two to become automatically linked in the audience's mind.In children's advertising, the "celebrities" are often animatedfigures from popular cartoons. In the recent past, the role of celebrities inadvertising to children has often been conflated with the concept of hostselling. Host selling involves blending advertisements with regular programmingin a way that makes it difficult todistinguish one from the other. Host selling occurs, for example, when achildren's show about a cartoon lion contains an ad in which the same lionpromotes a breakfast cereal. The psychologist Dale Kunkel showed that thepractice of host selling reduced children's ability to distinguish betweenadvertising and program material. It was also found that older childrenresponded more positively to products in host selling advertisements.【5】Regarding the appearance ofcelebrities in advertisements that do not involve host selling, the evidence ismixed. Researcher Charles Atkin found that children believe that the charactersused to advertise breakfast cereals are knowledgeable about cereals, andchildren accept such characters as credible sources of nutritional information.This finding was even more marked for heavy viewers of television. In addition,children feel validated in their choice of a product when a celebrity endorsesthat product. A study of children in Hong Kong, however, found that thepresence of celebrities in advertisements could negatively affect thechildren's perceptionsof a product if the children did not like the celebrityin question.托福阅读试题1.Which of the following is NOT mentioned in paragraph 1 as being a difficult judgment for children to make about advertised toys?A.How big the toys are?B.How much the toys cost?C.What the toys can do?D.How the toys are made?2.The word “verify” in the passage is closest in meaning toA.establish the truth of.B.approve of.C.understand.D.criticize.3.In paragraph 2, what is one reason that claims such as “the best” or “better than” can be misleading?A.They represent the opinions of adults, which are often different from those of children.B.They generally involve comparisons among only a small group of products.C.They reflect the attitudes of consumer protection groups rather than those of actual consumers.D.They reflect the advertiser's viewpoint about the product.4.Cereal advertisements that include the statement “when part of a nutritionally balanced breakfast” are trying to suggest thatA.the cereal is a desirable part of a healthful, balanced breakfast.B.the cereal contains equal amounts of all nutrients.C.cereal is a healthier breakfast than other foods are.D.the cereal is the most nutritious part of the breakfast meal.5.According to paragraph 2, all of the following are true of disclaimers made in advertisements EXCEPTA.They are qualifications or conditions put on a claim.B.They may be used to balance exaggerations.C.They are usually presented in both audio and visual formats.D.They are often difficult for children to understand.6.The word “adept”(Paragraph 3)in the passage is closest in meaning toA.responsible.B.skillful.C.patient.D.curious.7.Paragraph 3 indicates that there is uncertainty about which of the following issues involving children and fantasy in advertising?A.Whether children can tell if what they are seeing in an advertisement is real or fantasy.B.Whether children can differentiate fantasy techniques from other techniques used in advertising.C.Whether children realize how commonly fantasy techniques are used in advertising aimed at them.D.Whether children are attracted to advertisements that lack fantasy .8.Which of the sentences below best expresses the essential information in the highlighted sentence(Paragraph 3)in the passage? Incorrect choices change the meaning in important ways or leave out essential information.A.Rational appeals in advertising are certainly limited bychildren's emotional immaturity and the indirect nature of their associations.B.Indirect appeals to children's psychological states or associations can limit the effectiveness of rational appeals in advertising.C.Rational appeals play a much smaller role in advertisements for children than emotional appeals and psychological associations do.D.Rational appeals in advertising aimed at children should certainly be limited until the children are emotionally and psychologically ready.9.The word "attributes" (Paragraph 4)in the passage is closest in meaning toA.evaluations.B.attitudes.C.actions.D.characteristics.10.In paragraph 4, why does the author mention a show about a cartoon lion in which an advertisement appears featuring the same lion character?A.To help explain what is meant by the term "host selling” and why it can be misleading to children.B.To explain why the role of celebrities in advertising aimed at children has often been confused with host selling.C.To compare the effectiveness of using animated figures with the effectiveness of using celebrities in advertisements aimed at children.D.To indicate how Kunkel first became interested in studying the effects of host selling on children.11.The word "credible"(Paragraph 5)in the passage is closestin meaning toA.helpful.B. believable.C.valuable.D.familiar.12.According to paragraph 5, what did a study of children in Hong Kong show about the use of celebrities in advertisements aimed at children?A. It is most effective with children who watch a lot of television.B. It has little effect if the celebrities are not familiar to most children.C. It is more effective in marketing cereals and food products than in marketing other kinds of products.D. It can have a negative effect if the celebrities are not popular with children.13. Look at the four squares [■] that indicate where the following sentence could be added to the passage. Where would the sentence best fit? Another aspect of advertising that may especially influence children is fantasy.■【A】Fantasy is one of the more common techniques in advertising that could possibly mislead a young audience. ■【B】Child-oriented advertisements are more likely to include magic and fantasy than advertisements aimed at adults. ■【C】In a content analysis of Canadian television, the author Stephen Kline observed that nearly all commercials for character toys featured fantasy play. ■【D】Children have strong imaginations and the use of fantasy brings their ideas to life, but children may not be adept enough to realize that what they are viewing is unreal. Fantasy situations and settings are frequently used to attractchildren's attention, particularly in food advertising. Advertisements for breakfast cereals have, for many years, been found to be especially fond of fantasy techniques, with almost nine out of ten including such content. Generally, there is uncertainty as to whether very young children can distinguish between fantasy and reality in advertising. Certainly, rational appeals in advertising aimed at children are limited, as most advertisements use emotional and indirect appeals to psychological states or associations.14. Directions: An introductory sentence for a brief summary of the passage is provided below. Complete the summary by selecting the THREE answer that express the most important ideas in the passage. Some sentences do not belong in the summary because they express ideas that not presented in the passage or are minor ideas in the passage. This question is worth 2 points.Advertisers sometimes use strategies that can mislead children.A.Advertisements can be misleading to children when the advertisements use audio and visual formats that are especially appealing to children.B.Children may not be able to interpret exaggerated claims made by advertisers or understand the disclaimers used to offset claims.C.Although the use of celebrities is not necessarily effective in advertisements aimed at children, there is evidence that host selling can positively affect their views of a product.D.Studies show that misleading tactics are used most often in commercials for breakfast cereals, with toy commercials using such tactics only slightly less frequently.E.The use of fantasy is especially common in advertisements for children, but children may not be able to distinguish fantasy from reality.F.Very young children are particularly influenced by host selling, while slightly older children are more readily misled by seemingly rational claims such as “the best.”托福阅读答案1.EXCEPT题，排除法，所有答案都集中在最后一句，A的big对应size，正确，不选;B的cost没有对应，错，选;C的do对应performance，正确，不选;D的made对应construction，正确，不选。
雅思高分范文广告对孩子影响
2014.4.26Advertising aimed at children is increasing. Some people think this has negative effects and should be controlled. To what extent do you agree or disagree?In recent years, the impact of advertising aimed at children is rising and has been a major public concern. Some people suggest that this type of advertising should be effectively controlled. Personally, I do think this is a practical or wise thinking.Since majority of children lack faculty of judgment whilst they are making up their minds on what merchandise they should buy, gorgeous advertising may lead to the unnecessary consumption. Also, an increasing number of advertising companies produce advertisements with actors, singers and comperes whom children admire, to some extent, these advertisements will attract children to buy goods without enough consideration.What is more, most advertisements on TV and computer screen look attractive and tasteful, yet most children have no consuming capacity. It must be admitted that desire of purchasing may force children to commit a crime. For instance, a child offender who was arrested in a cell phone store stole much money from classmates to buy a smart mobile phone that he saw in advertising, a report said.In addition to that, too much concentration on advertising will surely distract children’s attention from various aspects that they should have focused on, such as education, reading and physical training, which can not only help them do analysis from objective perspective, but enable them to lay a solid foundation to bright future as well.To sum up, controlling the a dvertising aimed at children indeed makes sense as almost all the influence it brings to children is damaging and negative.。
英语考试作文-雅思大作文写作真题范文之：广告对儿童的影响
英语考试作文雅思大作文写作真题范文之：广告对儿童的影响考鸭们都知道，2018年的雅思作文真题都来自于历史题库。
本文就为大家梳理历年雅思写作真题范文——媒体类话题：Television advertisement aimed at children. What effects of this on children? Should TV advertisement be controlled?——2014年4月24日题目讲解审题要点：关键词television advertising主要从两个方面完成此文章1.电视广告的影响2.是否应该控制电视广告参考思路：Para 1 开头段引入Para 2 影响1) 生理：长时间专注屏幕造成视力下降2) 心理：一些偏商业的广告会促使孩子购买一些不必要的零食或者玩具，形成不良饮食或生活习惯;另外，广告中出现的一些负面信息一定程度上影响孩子身心健康Para 3：电视广告是否应该被控制取决于这类广告的积极或者消极性质1) 一些具有教育意义的广告应该被鼓励2) 而另外一些有可能会导致盲目消费的广告就应该被控制Para 4 结尾段总结雅思写作大作文范文Currently, a debatable argument over whether children should be exposed to the environment teeming with TV advertising has already aroused public’s attention. According to the discussion, this article tends to focus on the effects it may cause on little children as well as point out the opinion towards whether it should be limited or not.目前，关于儿童是否应该被电视广告所吸引的争论已经引起了公众的关注。
广告对孩子的影响 英语作文
广告对孩子的影响英语作文Advertising has become an integral part of our daily lives. It surrounds us everywhere we go, from the billboards on the streets to the commercials on our television screens. While advertising serves as a powerful tool for businesses to promote their products and services, it also has a significant impact on children. The influence of advertising on children is a topic of growing concern, as it can shape their perceptions, behaviors, and values in both positive and negative ways.One of the primary concerns regarding the impact of advertising on children is the issue of consumerism. Children are particularly vulnerable to the allure of advertisements, which often feature colorful, eye-catching visuals and appealing messages. These advertisements can create a strong desire in children to own the advertised products, leading to a materialistic mindset where the value of a person is often equated with the possessions they own. This can lead to a sense of dissatisfaction and a constant need for new toys, gadgets, or fashion items, which can put a financial strain on families and contribute to the development of unhealthyspending habits.Moreover, many advertisements targeted at children promote unhealthy or unrealistic standards of beauty and body image. The use of thin, attractive models and the glorification of a certain physical appearance can lead to body image issues and low self-esteem in children, particularly during the formative years of their development. This can have long-lasting consequences, as children may grow up with a distorted perception of what constitutes a "normal" or "desirable" body type, leading to potential eating disorders or other health problems.Another concern regarding the impact of advertising on children is the way it can influence their values and decision-making. Advertisements often depict certain lifestyles, behaviors, and social norms as desirable or aspirational, which can shape children's perceptions of what is considered "cool" or "successful." This can lead to the promotion of materialism, consumerism, and even harmful behaviors, such as the use of alcohol or tobacco products.Furthermore, the targeting of children through advertising can be seen as a form of manipulation. Children, with their limited cognitive abilities and susceptibility to persuasive messages, may not fully understand the intent behind advertisements or the potential consequences of their purchasing decisions. This raises ethicalconcerns about the responsibility of advertisers and the need for greater regulation and oversight to protect children from exploitation.On the other hand, it is important to acknowledge that advertising can also have positive impacts on children. Advertisements can be used to promote important social messages, such as the importance of healthy eating, exercise, or environmental conservation. When done responsibly and with the well-being of children in mind, advertising can be a valuable tool for educating and informing young audiences about important issues.Additionally, some advertisements can inspire creativity and imagination in children, encouraging them to think outside the box and explore new ideas. Advertisements featuring engaging storytelling, memorable characters, or interactive elements can spark children's curiosity and foster their cognitive development.To mitigate the negative impacts of advertising on children, a multifaceted approach is necessary. Firstly, there should be stricter regulations and guidelines governing the content and placement of advertisements targeting children. This could include restrictions on the use of certain persuasive techniques, such as the use of celebrity endorsements or the promotion of unrealistic body standards.Furthermore, parents and educators should play a crucial role in educating children about the nature of advertising and how to critically analyze the messages they encounter. By teaching children to be discerning consumers, we can empower them to make informed decisions and develop a more balanced perspective on the role of advertising in their lives.Schools can also incorporate media literacy programs into their curricula, teaching children to understand the underlying motivations and techniques used in advertising. This can help children develop the critical thinking skills necessary to navigate the complex and often overwhelming world of advertising.In conclusion, the impact of advertising on children is a multifaceted issue that deserves careful consideration. While advertising can have both positive and negative effects, it is essential to prioritize the well-being and best interests of children. By implementing stricter regulations, educating children and families, and promoting media literacy, we can work towards a more balanced and responsible approach to advertising that empowers children to make informed choices and develop a healthy relationship with the products and services they encounter.。
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The cause of advertising to children
Outline
I. Introduction
A.Hook: The McDonald's use children to sell their products. Their food combo has lots of
toys. T hat food advertising always catch the children’s eyes. “this toy should play with
children’s father”
B.Bridge: Is that necessary to advertising to children?
C.Thesis: this paper will argue that three reason advertising to children is children is very
important, the cost is cheap and company can earn more benefit from children.
D.Background: 1. Advertising 2. Economic 3. sales 4. Network regulation
II. Main Point 1: the first reason that advertising to children is children is very important in their family
A.Main assertion
1.In the American family, most of people in family is children. the children are very important. in the American family, most of family have more than one child.
2.I n America, the children’s law is not perfect and the advertising low still have some unspoken rule.
B.Counterargument: other people said it is true, but it is not the reason about advertising to
children.
1.The advertising to children is the industry unspoken rules.
2.The children can help family to work and finish the housework.
C.Refutation:
1. In many industry, I still think children is very important in their family is the reason of
advertising to children.
III. Main Point 2: the second reason that advertising to children is the cost is cheap.
A. Main assertion
1. it is very easy to make advertising to children. that advertising just adds some cartoon.
2. the advertising not including the science introduce and logic.
B.Counterargument: of course, the cartoon’s cost is very cheap, but company still spend
more time to make this advertising. But advertising to children is the industry unspoken rules.
C Refutation: In my opinion, maybe other people is right, but make advertising for children is not good choose. The cartoon’s cost cheap is one of the reasons.
IV. Main Point 3: the third reason is the advertisement can earn more benefit from children.
A.Main assertion
1.The company can make lots of toy same like the advertising’s person.
2.The company can make lots of children clothes with cartoon.
3.Form the advertising, company can make more new cartoon.
B.Counterargument: other people said cartoon always make for children, so that can earn
more money from children. company always want to earn more money, that’s why they built the company.
C.Refutation: Over time, maybe other people is right. But I still think advertising can earn
more money is the third reason.
V. Conclusion
A: Restated thesis: As I have proven, there are three reason can cause company make
advertising to children. The first reason is the children is very important in their family, the second reason is the cost of advertising is very cheap and the third reason is company
can earn morn benefit from children.
B: summary
C: Suggestion, opinion, or prediction: when we developed the advertising, we should take care of our children’s thinking. We should stop advertising to children.
.。