南京师范大学英语专业学士论文格式

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南京师范大学英语专业学士论文格式

南京师范大学英语专业学士论文格式

称:英语教育/实用英语年级班Array姓指导教Applications and Pragmatic Principles ofA Dissertation Submittedto School of Foreign LanguagesNanjing Normal University Taizhou Collegein Partial Fulfillment of the Requirementsfor the Degree of Bachelor of ArtsBySupervisor : May 5, 2012空一行I want to express my appreciation to many who supported my efforts in writing this dissertation during past few months.I am greatly indebted to Prof., who ………………….…………….. …………………………………………………………………….………………………….…Hearty thanks should also be given to……………………...… …………………………………………………………………………………...….. …………………………………………………………….Special thanks should be extended to, and , who …………………………………………………………………………………………...….. .空一行摘要空一行本文是以第二语言习得研究的理论为基础,并综合当前诸多的动机理论研究成果,从语言学、生理学、心理学、社会学和教育学的角度分析了我国高校英语教育的性别差异现象及其原因和影响,揭示了性别平等在我国教育中的缺失。

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .空一行空一行空一行 This dissertation is based on the studies of second language acquisition andmany current motivation theories. . . . . . .. . . 空一行college English education; gender differences; teaching by gender;空一行1.Introduction (1)2.Literature Review (2)2.1 The definition of p un (2)2.2 The functions of pun (3)2.3 The definition of a dvertisement (4)3.Applications of Puns in Advertising English (5)3.1 Pun on h omophone (5)3.2 Pun on p olysemy (6)3.3 Pun on complete h omonym (7)3.4 Pun on p arody (7)3.5 Pun on g rammar (8)4.Pragmatic Principles of Puns in Advertising English (9)4.1 Cooperative p rinciple (10)4.2 Relevance theory (11)4.3 Economy p rinciple (13)5. Conclusion (14)References (15)infiltrating through every field of the society and have become one of the essential parts in people’s life. As a specific part of advertisements, language can express theidea by print, radio, TV or Internet. Since English is one of the most widely used languages in the world, advertising English is also becoming an indispensable part in our daily life. In modern age, people find themselvessurrounded by various advertisements each day. An American writer writes: “We find advertisement of all kinds everywhere, for example, glittering neon signs on top of high buildings and long main streets, colorful pictures painted on buses, pamphlets sent to every house, advertisement jammed between TV programs空一行(大章节之间需要空一行,小章节之间无需空行)2.Literature Reviewto physiological and socialand quantitative study also have confirmed that among English majors,students do much better than male students. So, we can obviously find gender differences in English learning.2.1 The definition of punEnglish pun, the word was first used by Dryden. The use of puns in the 18th century is considered a “decadent” in tact. Oxford English Dictionary defines pun as “The use of a word in such a way as to suggest two or more meanings or different association, or the use of two or more words of the same or nearly the空一行(大章节之间需要空一行,小章节之间无需空行)3.Applications of Puns in Advertising EnglishPun, a figure of speech, is also called paronomasia, which comes from the Latin word------paronomazein, meaning “call in different names”. Pun is a commonly used rhetorical device, which is also a form of humor. Advertisers use the polysemous, or homonymous relation of a language ingeniously to make the expressions implicit, humorous and vivid. There are several applications of puns in advertising English.3.1 Pun on homophoneOxford Advanced Dictionary defines “homophone” as that “homophone is a word that is pronounced like another word but has a different spelling or meaning”. Homophone is in advertisers’ good graces, because this type of pun has a humorous and lively linguistic style, which is full of appeal and can give the customers an impression. The advertisers are always trying their best to make puns on homophone. There are some instances to explain how this type of pun works.…………………3.2 Pun on polysemy“While different words may have the same of similar meaning, the same one word may have more than one meaning. This is what ……… With the aid of some context and the polysemic words, it always produces literary meaning as well as connotations. This kind of pun also improves the effect of advertising expression.3.3 Pun on complete homonymComplete homonym means the words that are identical in both sound and spelling. This application of pun is also very common. It makes the advertisements full of interests and witness.…………………3.4 Pun on parody“Parody is a piece of writing, music, acting, etc. that deliberately copies the style of sb/sth in order to be amusing”. (“parody”)(Leech, 1983: 122)Pun on parody uses the outfit of saying, apothegm, proverb or idiom to form new meanings. English has a lot of well-known phrases, idioms and sayings. They have become one of the aspects of the English culture. The advertisement designers are sharp-minded and imaginative. They change a part of the expressions and put their ideas into them to achieve sensational effect.…………………空一行(大章节之间需要空一行,小章节之间无需空行)4.Pragmatic Principles of Puns in Advertising EnglishAdvertisement is an important component in our daily. In order to achieve some goal or effect, advertisers always use pun to make the advertisements vague but interesting and lively. From the analyses above, people can understand that a pun usually uses one word in a sentence relating to double meanings, surface …………………空一行(大章节之间需要空一行,小章节之间无需空行)5.ConclusionAdvertisement is a way for the company to propagate their products.…………………空一行 References 空一行[1] Leech, G ..N.. Principles of pragmatics . London: Longman, 1983.[2] Sperber & Wilson. Relevance: Communication and Cognition . Cambridge: CambridgeUniversity Press, 1986.………………………[7] 顾锡涛. 《广告英语中双关语的运用技巧》. 邢台学院学报, 2006(3).[8] 胡一. 《广告英语的修辞魅力》. 英语学习, 1999.[9] 李中行. 《广告英语》. 湖南:湖南教育出版社, 1986.[10] 裴燕萍. 《从语用原则看广告双关语》. 洛阳工业高等专科学院学报, 2007(4).[11] 宋宏. 《广告英语阅读与欣赏》. 北京:北京国防工业出版社, 2006.[12] 王燕希. 《广告英语一本通》. 北京:对外经济贸易大学出版社, 2004.[13] 项东成. 《试谈广告英语中的复义》. 山东外语教学, 1996.[14] 周红. 《英语广告双关语的运用技巧及其语用功能》. 国际关系学院学报, 2005(1).[15] 周晓, 周怡. 《现代广告英语》. 上海:上海外语教育出版社, 1998.。

学校英语专业本科生学位论文格式规定

学校英语专业本科生学位论文格式规定

学校英语专业本科生学位论文格式规定
本科生毕业论文是实现人才培养目标的重要实践环节,对巩固、深化和升华学生所学理论知识,培养学生创新精神、独立工作能力、分析和解决问题能力起着重要作用。

做好本科生毕业论文知道工作,是培养学生科学精神、科学作风、良好的思想品德以及事业心和责任感等综合素质所不可或
缺的环节,毕业论文的质量直接影响到人才培养的质量。

为了统一学位论文的撰写、编辑、印刷,便于处理、储存、检索和交流,根据国家制定的有关标准和学校的有关规定,特对英语专业本科生学位论文的编写格式及打印提出如下具
体要求。

一、编写及打印要求
1、学位论文必须打印,不接受手写稿,同时交电子文本,一律用Microsoft Word 编辑。

交电子稿时,以学号和姓名为文件名建一个文件夹,学号在前,姓名在后。

论文只能为一个Word文档,也以同样方式命名。

2、论文必须用阿拉伯数字连续编排页码。

阿拉伯数字编排的页码由正文部分开始。

封面、任务书和封底不编入页码。

致谢、英汉语摘要、关键词和目录采用罗马数字编排页码,即致谢为第I页,汉语摘要及关键词为第II页,英语摘要、关键词为第III页;目录为第VI页。

正文页码从阿拉伯数字1开始直到论文结束。

页码居中。

3、页眉设置要求:居中,以小5号字宋体键入“平顶山学院本科毕业论文(设计)”。

页眉从正文页开始设置,到参考文献部分结束,包括参考文献部分。

封底不加页眉。

英语学士学位论文格式规范(新)

英语学士学位论文格式规范(新)

英语学士学位论文格式规范(新)☆论文写作的步骤:选题—提交开题报告—提交论文初稿—论文修改—论文定稿—答辩一、论文提纲规范:论文提纲是开题报告中的一部分,其格式和内容要求如下:a. 格式要求:三级标题序号分别为:第一层:Chapter One 、Chapter Two …第二层:1.1 、1.2 … ;2.1 、2.2第三层:1.1.1 、1.1.2 … ;2.1.1 、2.1.2 …b. 内容要求:提纲需包含论文的必要组成部分(包括中心论题和分论点)。

各部分的内容标题必须清晰列出,同等层次采用同等形式的语言表达形式。

用英文填写。

字数不超过400字。

二、论文写作规范1. 语言要求:学士论文一律使用英文完成,论文摘要用中英文完成。

英文须使用正式文体,语言清晰流畅准确,用词恰当,段落分明。

避免使用的主观性语言(如使用“ I think ”、“ I believe ”之类),避免使用性别歧视性语言(如:使用“ he ”代表整体等)。

2. 长度要求:学士论文长度为4000 字(不包括论文摘要、目录和参考文献)。

3. 论文装订顺序:中文封面、英文封面、中文摘要、英文摘要、目录、正文、参考文献。

论文以A4 纸打印,页边距为:上30mm,下23mm,左35mm,右28mm,左侧装订,页码在右。

4. 论文格式要求:(1) 字体:英语全部用Times New Roman;汉语用宋体。

(2) 字号:可参照“毕业论文样本”的批注。

(3) 标题序号:文章总标题Chapter One1.11.1.1…2.12.1.1(4) 每章单独开页(5) 引文有两种方式,一种是引用原文,另一种是引用原意。

引用原文时,少于四行的置于双引号内,字号与正文相同;四行及以上的原文引用要与正文隔开,上下各空一行,左缩进10个字母,右不缩进,字体比正文小1号(即:五号字体),行距为1,不加引号。

(6) 行距:除四行及以上引文行距为1外,全文为1.25倍或18磅。

英语系本科学位论文格式要求

英语系本科学位论文格式要求

南京大学外国语学院英语系本科学位论文写作规范(由《英语专业学位论文规范》改写)Instructions forthe Preparation of BA ThesesDepartment of EnglishSchool of Foreign StudiesNanjing UniversityNovember 2007第一章前言英语系学士学位申请人必须认真阅读本《规范》,保证自己的论文在文字和格式上符合《规范》的要求。

如有违反,英语系有权不准予该学生参加答辩。

1第二章学位论文格式英语语言文学专业的学士论文一律用英语撰写,论文应由前置部分、主体和附录这三部分组成。

2.1 打印规范2.1.1 纸张和打印论文打印使用标准A4 白纸的一面,一般情况下不得双面打印。

打印时应留有足够的页边距,其中左边距为3.5厘米,右边距为2.54厘米,上下边距各留2.54厘米,可用Microsoft Word选项单中的“文件\页面设置\页边距”命令设置页面。

段落对齐方式在节标题部分都必须使用左对齐(left alignment),不得使用两端对齐,也不得使用自动断词设置。

正文部分使用两端对齐,全文必须统一。

表格中的数字和文字视情况使用左对齐或居中(单词之间空白不得超过一格)。

论文打印页上除了使用页码以外不得出现有页眉或页脚。

2.1.2 字体(Type)论文全文,包括致谢、摘要、目次页、论文正文以及参考文献等各部分的文字都应该字型(font)一致,字体大小一致,英文使用Times New Roman 12 pt,中文部分使用宋体小四号(即12 pt)。

章节的标题使用Arial 加粗。

每一段落的首行都应缩进5格或1个制表符(TAB)的距离。

段落的首行缩进不得出现不一致现象。

2正文部分行距应为1.5倍,引语段(block quotation,见2.3.2节)、参考文献著录条目均应使用单倍行距。

2.1.3 页码(Pagination)论文所有的页码(包括附录的页码)都必须标注在每一页的右下角,第1页为正文第一章的第一页,由此起算。

南京师范大学博士、硕士学位论文撰写格式(试行)

南京师范大学博士、硕士学位论文撰写格式(试行)

南京师范大学博士、硕士学位论文撰写格式(试行)为了规范博士、硕士学位论文的撰写,根据由国家标准局批准颁发的GB7713-87《科学技术报告、学位论文和学术论文的编写格式》,将博士、硕士学位论文的撰写格式及有关标准统一规定如下。

1. 学位论文的组成学位论文应用汉字(除外国语言文学专业要求用其它文字外)撰写。

学位论文一般由十二个部分组成,依次为:1.中文封面;2.学位论文独创性声明和使用授权声明;3.中文摘要;4.Abstract;5.目录;6.图表清单;7.符号说明;8.正文(第1章,第2章……);9.附录;10.参考文献;11.在读期间发表的学术论文及研究成果;12.致谢。

1.1 中文封面封面按统一的博士、硕士学位论文封面的内容和格式填写。

索取号由图书馆确定,密级部分如属于秘密、机密或绝密必须填,其余填写“公开”。

论文题目:应简明扼要地概括和反映出论文的核心内容,一般不宜超过30字。

研究生:填写研究生姓名。

指导教师:填写导师姓名,后附导师职称“教授”、“研究员”等。

培养单位:填写研究生所属学院的全称。

一级学科、二级学科:以国务院学位委员会1997年颁布的《授予博士、硕士学位和培养研究生的学科、专业目录》为准。

完成时间:填写论文成文打印日期。

答辩时间:填写论文答辩日期。

1.2 学位论文独创性声明和使用授权声明声明置于封面之后,对其内容不得作任何改动,提交时作者须亲笔签名。

1.3 中文摘要摘要是学位论文内容的不加注释和评论的简短陈述,说明研究工作的目的、研究内容、研究方法、研究结果等,要突出论文的创造性成果。

摘要中一般不用图表、化学结构式和非公知公用的符号和术语,语言力求精炼准确。

学位论文中文摘要字数在800个字左右。

关键词是为了便于文献标引,从该学位论文中选取出来用以表示全文主题内容信息款目的单词或术语,一般选取3~6个,之间用“,”分开。

1.4 AbstractAbstract内容与中文摘要相对应。

英语专业毕业论文格式(格式全)

英语专业毕业论文格式(格式全)

TitleByA Thesis Presented toThe School of Foreign LanguagesChina West Normal UniversityIn Partial Fulfillment of the Requirement for The Degree of Bachelor of ArtsUnder The Supervision of Prof.May 2011Outline Thesis Statement:I. IntroductionA.B.II.A.B.C.III.A.B.IV.A.B.C.V. Conclusion****School of Foreign Languages, CWNU, Nanchong, China, 637002Abstract:Key words:I. IntroductionThe institution is…(正文部分小四字体,Times New Roman,1.5倍行距,两端对齐)…As Lawrence proceeded in writing and rewriting the novel, it became a serious novel about relationships. “Lawrence rewrote it in the autumn of 1913, when it turned into a very long and complex novel indeed: and one which we k now very little about” (Worthen 12). (此处为注释格式,参考文献中的条目须在文中找到相应的引用地方)。

Jiang Chengyong [ 蒋承勇] (此处为引用中文的著作,此时后面不用引号。

因为这里已经交代了作者,所以括号里不再出现作者的姓氏,暂时把中文名字用[]号交代出来)argues that Adam and Eve’s commission of original sin represents human beings’ inherent aspiration to pursue wisdom, culture and civilization, while the culture they create does not only serve for the benefit of mankind but also serve as fetters upon man’s freedom and his healthy relationship with the natural world (7-17). Thus, Leavis points out that “The novel has for theme the urgency, and the difficult struggle, of the higher human possibilities to realize themselves…”(117).II. AlabamaWith no wonder…The pastoral Marsh Farm reminds the reader of the Garden of Eden, in which the Brangwen men and women, likeAdam and Eve in the Old Testament, live an unconscious life according to the rhythmic pattern of nature.Oh my heart, what a wetness in the night!T here’ll be no volcanoes after this. Hey,Jack, my beautiful young slender feller,which o f us is Noah? It seems as thoughthe water-worksis bursted. Ducks andayquatic fowl’ll be king o’ the castle atthis rate, dove an’ olive branch an’ all.(Lawrence 204)(此处为引用作品中的一段,整个引用部分要悬挂缩进,也就是要往后缩进六个字符左右)III. ConclusionLawrence...(参考文献参考下一页)ReferencesAusten, Jane. Sense and Sensibility.Beijing: Foreign Language Teaching and Research Press, 1994.Bochman, Svetlana. Less than ideal husbands and wives: Satiric and serious marriage themes in the works of Jane Austen and Oscar Wilde. Ph. D. Diss. City University of New Y ork, 2005.Brownstein, Rachel M. Northanger Abbey, Sense and Sensibility, Pride and Prejudice.In Edward Copeland and Juliet Mcmaster, ed. The Cambridge Campanion to Jane Austen. Shanghai: Shanghai Foreign Language Education Press, 2001. Buss, Jessica. Challenging authority through narration: a study of the works of Jane Austen and Kate Chopin. Diss. Truman State University, 2004.Copeland, Edward. Money. In Edward Copeland and Juliet Mcmaster, ed. The Cambridge Campanion to Jane Austen. Shanghai: Shanghai Foreign Language Education Press, 2001.Smith, LeRoy W. Jane Austen and the Drama of Woman. London: The Macmillan Press, 1983.F. R. 利维斯. 伟大的传统. 袁伟译. 北京:生活·读书·新知三联书店,2002.伊恩·P·瓦特. 小说的兴起. 高原, 董红钧译. 北京:生活·读书·新知三联书店,1992.吴伟仁. 英国文学史及选读(第二册). 北京:外语教学与研究出版社,1988.MLA FormatA BookBlotner, J. Faulkner: A Biography. New York: Random, 1974.Popping, Roel. Computer-Assisted TextAnalysis. London: Sage, 2000. Thornborrow, Joanna and Shan Wareing.Patterns in Language: Stylistics forStudents of Language and Literature.London: Routledge, 1998.Utley, F., L. Z. Bloom and A. F. Kinney.Bear, Man and God. New York:Random, 1964.Montgomery, Martin, et al. Ways of Learning.London: Routledge, 1992.Faulkner, William. Faulkner in the University.Ed. Frederick L. Gwynn, and Joseph L.Blotner. Charlottesville: U of Virginia P,1959.Gilbert, Sandra M., and Susan Gubar, eds. The Norton Anthology of Literature byWomen: The Tradition in English. 2nd ed.New York: Norton, 1996.Doyle, Arthur Conan. The Oxford Sherlock Holms. Ed. Owen Dudley Edwards. Vol.II. New York: Oxford UP, 1993. Lefebvre, Henri. The Production of Space.Trans. Donald Nicholson-Smith. Oxford:Blackwell, 1991.Hughes, Richard. Introduction. The Sound and the Fury. By William Faulkner.Middlesex: Punguin, 1964. 7-9.夏洛蒂·勃朗特. 简·爱. 范纯海等译. 武汉:长江文艺出版社, 2007.Valentine, Mary-Blair Truesdell. An Investigation of Gender-Based LeadshipStyles. Diss. George Mason University,1993. (注:Ph. D. Diss.博士论文) An Article in JournalToolan, M. “Analysing Conversation in Fiction: The Christmas Dinner Scene inJoyce’s Portrait of the Artist as a YoungMan.” Poetics Today 8.2 (1987): 393-416.(注:8.2 中8指第8卷(Vol),2指1987年第2期)何畅, 陈娇娥. “由《献给爱米丽的玫瑰花》中的“缺失”看其历史意识”. 外国文学研究, 5 (2006): 57-64.Electronic PublicationTice-Deering, Becerly. English as a Second Language. 15 Sept. 1999</~ticedeer/> Mythology. Homepage. <http://en.wikipedia.org/wiki/Mythology/>APA FormatBlotner, J. Faulkner: A Biography. New York: Random, 1974.Popping, R. Computer-Assisted Text Analysis.London: Sage, 2000.Thornborrow, J. and S. Wareing. Patterns in Language: Stylistics for Students ofLanguage and Literature. London:Routledge, 1998.Utley, F., L. Z. Bloom and A. F. Kinney. Bear, Man and God. New York: Random, 1964. Montgomery, M., et al. Ways of Learning.London: Routledge, 1992.Faulkner, W. Faulkner in the University. Ed.Frederick L. Gwynn, and Joseph L.Blotner. Charlottesville: U of Virginia P,1959.Gilbert, S. M., and S. Gubar, eds. The Norton Anthology of Literature by Women: TheTradition in English. 2nd ed. New York:Norton, 1996.Doyle, A. C. The Oxford Sherlock Holms. Ed.Owen Dudley Edwards. Vol. II. NewYork: Oxford UP, 1993.Lefebvre, H. The Production of Space. Trans.D. Nicholson-Smith. Oxford: Blackwell,1991.Hughes, R. Introduction. The Sound and the Fury. By William Faulkner. Middlesex:Punguin, 1964. 7-9.夏洛蒂·勃朗特. 《简·爱》. 范纯海等译. 武汉:长江文艺出版社, 2007. Valentine, M. T. An Investigation of Gender-Based Leadship Styles. Diss.George Mason university, 1993. (注:Ph. D. Diss.博士论文)An Article in JournalToolan, M. “Analysing Conversation in Fiction: The Christmas Dinner Scene inJoyce’s Portrait of the Artist as a Y oungMan.”Poetics Today.V ol. 8. 1987, (2):393-416. (注: 8指第8卷(Vol),2指1987年第2期)何畅, 陈娇娥. “由《献给爱米丽的玫瑰花》中的“缺失”看其历史意识”. 《外国文学研究》2006, (5): 57-64.Electronic PublicationTice-Deering, B. English as a Second Language. 15 Sept. 1999</~ticedeer/> Mythology. Homepage. <http://en.wikipedia.org/wiki/Mythology/>。

英语专业本科毕业论文格式

英语专业本科毕业论文格式

英语专业本科毕业论文格式英语专业本科毕业论文文本格式一、论文文本结构1.封面(由学校统一制作)2.论文英文扉页(见模版及模版说明)3.论文中文扉页(见模版及模版说明)4.致谢(可选项)5.毕业论文英文摘要6.毕业论文中文摘要7.毕业论文英文目录8.毕业论文正文9.注释(可选项)10.参考文献11.附录(可选项)二、论文打印规范1.使用A4纸,单面打印。

2.页边距:上边距3.6厘米,下边距2.5厘米,左边距2.8厘米,右边距2.5厘米。

3.装订线:0厘米。

4.距边界:页眉2.7厘米,页脚1.7厘米。

如下图所示:5.页眉内容:统一为“XX大学XXXX届本科生毕业论文”,使用宋体小五号、居中,(如:XX大学2008届本科生毕业论文)。

6.页码:选用阿拉伯数字,页面底端居中。

第1页为正文第一章的第一页。

目录页和摘要页不标页码和页眉。

三、论文各部分具体格式及要求1.摘要●摘要内容英文采用Times New Roman,12磅,中文采用宋体,小四号;1.5倍行距。

段落首行缩进4个英文字符或2个汉字字符。

●长度:英文约为150词。

中文摘要内容要与英文摘要内容一致。

英文、中文摘要各占一页。

●英文“ABSTRACT”一词字母大写,中文“摘要”之间空两格、加粗、居中,并与内容文字之间空一行(见图1.1 和图1.2)。

●中英文摘要均要求有能反映论文主要内容的关键词2—4个。

“Key words:” 及“关键词:”字样须加粗,顶格。

各关键词之间有分号及一个空格,移行后须与第一个关键词的首字母对齐,英文采用Times New Roman,12磅,中文采用宋体小四号。

图1.1图1.22.目录页●目录页另页编排,置于摘要页的后面。

一级标题加粗,序号采用阿拉伯数字,数字后面加一圆点,如1.、2.、3.等。

二级标题及二级以下标题使用阿拉伯数字编排序号,如3.1、3.1.1 等。

●目录中的各级标题及页码均须与正文中的标题及页码一致。

英文系本科毕业论文格式_论文格式_

英文系本科毕业论文格式_论文格式_

英文系本科毕业论文格式一、格式论文依次包括封面、目录、英文摘要(abstract)与关键词(key words)、中文摘要与关键词、引言(introduction)、正文、结语(conclusion)和文献目录(works cited)等部分。

二、封面具体样式参照论文样本页a,封面格式可到外国语学院网站下载。

三、标题居中。

如果有副标题,用冒号把英文主、副标题隔开,例如:the human nature motif in william golding’s lord of the flies invisible colour versus visible wall: hanif kureishi’s “strangers when we meet”中文副标题须在主标题后另起一行,前面加破折号, 例如:论威廉•戈尔丁《蝇王》中的人性母题看不见的颜色与看得见的墙——评哈尼夫•库雷西的“相逢不相识”四、英文摘要与关键词abstract左顶格,字体为times new roman 小四号,黑正体,与摘要内容部分以冒号隔开。

摘要内容部分长度为150词以内,字体为times new roman 小四号正体,从第二行开始到结束均为左顶格。

关键词部分另起一行,以key words为标题,关键词标题左顶格,字体为times new roman 小四号,黑正体,与所列关键词以冒号隔开,关键词以3至5个为宜,字体为times new roman 小四号正体,除少数专有名词外一律小写,关键词之间以分号隔开。

五、中文摘要与关键词摘要左顶格,字体为宋体小四号,黑正体,与摘要内容部分以冒号隔开。

摘要内容部分长度为200字以内,字体为宋体小四号正体,从第二行开始到结束均为左顶格。

关键词部分另起一行,以关键词为标题,关键词标题左顶格,字体为宋体小四号,黑正体,与所列关键词以冒号隔开,关键词字体为宋体小四号正体,关键词之间以分号隔开。

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称:英语教育/实用英语年级班Array姓指导教.Applications and Pragmatic Principles ofA Dissertation Submitted to School of Foreign LanguagesNanjing Normal University Taizhou College in Partial Fulfillment of the Requirements for the Degree of Bachelor of ArtsBy Supervisor :May 5, 2012空一行I want to express my appreciation to many who supported my efforts in writing this dissertation during past few months.I am greatly indebted to Prof., who ………………….…………….. …………………………………………………………………….………………………….…Hearty thanks should also be given to……………………...… …………………………………………………………………………………...….. …………………………………………………………….Special thanks should be extended to, and , who ……… …………………………………………………………………………………...….. .空一行摘要空一行本文是以第二语言习得研究的理论为基础,并综合当前诸多的动机理论研究成果,从语言学、生理学、心理学、社会学和教育学的角度分析了我国高校英语教育的性别差异现象及其原因和影响,揭示了性别平等在我国教育中的缺失。

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 空一行空一行空一行This dissertation is based on the studies of second language acquisition and many current motivation theories. . . .. . .. . .空一行college English education; gender differences; teaching by gender;空一行1.Introduction (1)2.Literature Review (2)2.1 The definition of p un (2)2.2 The functions of pun (3)2.3 The definition of a dvertisement (4)3.Applications of Puns in Advertising English (5)3.1 Pun on h omophone (5)3.2 Pun on p olysemy (6)3.3 Pun on complete h omonym (7)3.4 Pun on p arody (7)3.5 Pun on g rammar (8)4.Pragmatic Principles of Puns in Advertising English (9)4.1 Cooperative p rinciple (10)4.2 Relevance theory (11)4.3 Economy p rinciple (13)5. Conclusion (14)References (15)infiltrating through every field of the society and have become one of the essential parts in people’s life. As a specific part of advertisements, language can express the idea by print, radio, TV or Internet. Since English is one of the most widely used languages in the world, advertising English is also becoming an indispensable partin our daily life. In modern age, people find themselves surrounded byvarious advertisements each day. An American writer writes: “We find advertisement of all kinds everywhere, for example, glittering neon signs on top of high buildings and long main streets, colorful pictures painted on buses, pamphlets sent to every house, advertisement jammed between TV programs空一行(大章节之间需要空一行,小章节之间无需空行)2.Literature Reviewto physiological and socialand quantitative study also have confirmed that among English majors, students do much better than male students. So, we can obviously find gender differences in English learning.2.1 The definition of punEnglish pun, the word was first used by Dryden. The use of puns in the 18th century is considered a “decadent” in tact. Oxford English Dictionary defines pun as “The use of a word in such a way as to suggest two or more meanings or different association, or the use of two or more words of the same or nearly the空一行(大章节之间需要空一行,小章节之间无需空行)3.Applications of Puns in Advertising EnglishPun, a figure of speech, is also called paronomasia, which comes from the Latin word------paronomazein, meaning “call in different names”. Pun is a commonly used rhetorical device, which is also a form of humor. Advertisers use the polysemous, or homonymous relation of a language ingeniously to make the expressions implicit, humorous and vivid. There are several applications of puns in advertising English.3.1 Pun on homophoneOxford Advanced Dictionary defines “homophone” as that “homopho ne is a word that is pronounced like another word but has a different spelling or meaning”. Homophone is in advertisers’ good graces, because this type of pun has a humorous and lively linguistic style, which is full of appeal and can give the customers an impression. The advertisers are always trying their best to make puns on homophone. There are some instances to explain how this type of pun works.…………………3.2 Pun on polysemy“While different words may have the same of similar meaning, the same one word may have more than one meaning. This is what ……… With the aid of some context and the polysemic words, it always produces literary meaning as well as connotations. This kind of pun also improves the effect of advertising expression.3.3 Pun on complete homonymComplete homonym means the words that are identical in both sound and spelling. This application of pun is also very common. It makes the advertisements full of interests and witness.…………………3.4 Pun on parody“Parody is a piece of writing, musi c, acting, etc. that deliberately copies the style of sb/sth in order to be amusing”. (“parody”)(Leech, 1983: 122)Pun on parody uses the outfit of saying, apothegm, proverb or idiom to form new meanings. English has a lot of well-known phrases, idioms and sayings. They have become one of the aspects of the English culture. The advertisement designers are sharp-minded and imaginative. They change a part of the expressions and put their ideas into them to achieve sensational effect.…………………空一行(大章节之间需要空一行,小章节之间无需空行)4.Pragmatic Principles of Puns in Advertising EnglishAdvertisement is an important component in our daily. In order to achieve some goal or effect, advertisers always use pun to make the advertisements vague but interesting and lively. From the analyses above, people can understand that a pun usually uses one word in a sentence relating to double meanings, surface …………………空一行(大章节之间需要空一行,小章节之间无需空行)5.ConclusionAdvertisement is a way for the company to propagate their products.…………………空一行 References 空一行[1] Leech, G ..N.. Principles of pragmatics . London: Longman, 1983.[2] Sperber & Wilson. Relevance: Communication and Cognition . Cambridge: Cambridge University Press, 1986.………………………[7] 顾锡涛. 《广告英语中双关语的运用技巧》. 邢台学院学报, 2006(3). [8] 胡一. 《广告英语的修辞魅力》. 英语学习, 1999. [9] 李中行. 《广告英语》. 湖南:湖南教育出版社, 1986.[10] 裴燕萍. 《从语用原则看广告双关语》. 洛阳工业高等专科学院学报, 2007(4). [11] 宋宏. 《广告英语阅读与欣赏》. 北京:北京国防工业出版社, 2006. [12] 王燕希. 《广告英语一本通》. 北京:对外经济贸易大学出版社, 2004. [13] 项东成. 《试谈广告英语中的复义》. 山东外语教学, 1996.[14] 周红. 《英语广告双关语的运用技巧及其语用功能》. 国际关系学院学报, 2005(1). [15] 周晓, 周怡. 《现代广告英语》. 上海:上海外语教育出版社, 1998.。

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