商务英语课程教案79781

商务英语课程教案79781
商务英语课程教案79781

XX大学

教案

2011 —2012 学年第 1 学期

商务英语课程教案

商务英语课程教案

商务英语课程教案

商务英语课程教案

商务英语课程教案

商务英语课程教案

商务英语课程教案

商务英语课程教案

商务英语课程教案

商务英语课程教案

《新编剑桥商务英语(初级)》(第二版)教案

《新编剑桥商务英语(初级)》 (第二版) 教案 教材:《新编剑桥商务英语(初级)》(第二版) Lan Wood, Cartin Lloyd-Jones, Anne Williams编著, 经济科学出版社, 2002年3月

《新编剑桥商务英语(初级)》课程单元教学设计一、教案头

二教学设计

第一次课设计梗概(2课时) (1)告知学生本课程的总体安排、教材的处理,上课的方式、明确学习目标——掌握商务公司运作,通过BEC初级考试.为了提高学生的积极性并使他们了解在平时的学习中应提高哪些能力,告诉学生现在用人单位对员工的要求,第一要有一定的专业素质,二是情商要高,即懂得如何交流,如何为人处事,所以,在教学中,主要采取活动教学,通过各种各样的活动,提高学生的自信心和交流能力。并给学生分享往届学生的就业经历和心得. (2)考核方式 第一次上课时主要告知学生每次课,每个活动环节都很重要,课程终结考核主要来自两个方面,一是整组的表现,即各个公司在各种课堂活动上的表现;二是个人的主动表现和提问表现.只要平时刻苦努力,积极主动,自然而然就能取得优秀的成绩。(3)进入正题 本次课的项目主要是介绍公司的职务分类,职能范畴,名片。 Listening 1: Listen to the tape to finish the exercise and discuss the business card.

●Discussion: Different positions and duties in a company. ●Listen 2: Find the different duties in a company. ●Game: Divide students into different groups to play a game in order to review the present simple. ●Reading: Know more about the different duties in a company. ●Vocabulary: Remember all the new words in this unit and finish the exercise in the book. ●Speaking: 1. Design a business card of everyone. 2. Set up a company, four students in one group. 详案 Unit 1 Part One Introduction and Job description I.Aims and Objectives: At the end of this session, the students should be able to: a.Know the general information about Cambridge BEC Preliminary, the useful study strategies for this course and the content of Pass Cambridge BEC Preliminary. b.Talk about jobs, practise listening for specific information and review the present simple. II.Session Outline 1.Greetings 2.Duties: 1) Warmer (books closed): T asks Ss the definition of business cards and how important business cards are to them and the people they are familiar 2) Listening 1: a. T introduces the Chamber of Commerce and gives more information if requested( it is an organization which operates on a local basis; it helps business by promoting the area; it offers business opportunities for its members through a variety of services and events) b. T focus Ss’ attention on the business cards and clarifies job vocabulary where necessary. Ss listen to six new Chamber of Commerce members speaking and number the business cards in the order in which the people speak. c. Check th e Ss’ answers and listen to the tape again to make sure everyone understands it.

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Chapter 1 Introduction to Business Writing I Teaching Objectives: Students will be able to 1. Learn the functions and basic pattern of business writing; 2. Aware the criteria for effective business writing; 3. Master the effects of information-communication in business writing. 4. Learn the basic patterns of business writing II Contents: 1 Topic: An Overview of Business Writing 2 Key words: functions criteria effects patterns 3 Function: Understand why practical writing is so important and what business writing is. III Procedure: 1.1 Introduction Q: Why the ability to write effectively is a valuable business asset? ? A great deal of business is transacted in writing. ?Effective business writers can promote good relations with customers, employees and the general public. Then they can help to increase their company’s sales and profits. ?Proficiency in writing gives one a personal advantage in business; and contributes substantially to one’s self-confidence. 1.2 Functions of business writing ★To inform: you explain something or tell readers something ★To persuade or request: you want the reader to act. The word “request” suggests that the action will be easy or routine; “persuade “suggests that you will have to motivate and convince the readers to act. ★To entertain ★To build goodwill: you create a good image of yourself and of your organization- the kind of image that makes people want to do business with you. Most messages have multiple purposes. When you answer a question, you’re informing, but you also want to buil d goodwill by suggesting that you’re competent and perceptive and that your answer is correct and complete. In a cla ims adjustment, whether your answer is yes or not, you want to suggest that the reader’s

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《商务英语》课程标准一、课程基本情况表

二、课程性质本课程为商务英语专业必修课程。 三、课程定位1.本课程在专业课程体系中的地位作用本课程是商务英语专业的必修课程,它是在学生掌握英语听、说、读、写技能的基础上,增加了商务情景下商务英语的运用,为学生学习其它涉外商务专业课程打好英语基础。 .本课程与职业岗位工作的关系2本课程更大程度上体现了学习与职业的挂钩,传统英语已经远不能满足现代职业岗位对于多功能人才的需求,尤其是在对外贸易日益频繁的情况下,因此,商务英语也就应运而生,将语言与专业岗位有机融合,更好的适应了社会的需求。.本课程对职业素质养成与职业能力培养的作用3本课程是英语语言能力与国际贸易、商务函电等专业课程的有机融合,使学生的职业素质和能力进一步加强,让学生在日后的工作中具有更强的职业竞争优势,更加适应现代社会对复合型专业人才的需求。4.本课程与前、后课程的关系本课程以基础英语知识和技能为根本依托,要求学习者熟练掌握英语语言及技能运用的基础上,强化商务知识和商务技能的学习和运用,学习者需把商务知识和英语语言的运用融会贯通,同时该课程与其它专业课程也相辅相成,互为基础,对于基础英语和专业课程起着承上启下的作用。 四、课程设计思路1.以就业为导向、能力为本位、职业实践为核心的设计思路本课程本着以学生为中心,充分考虑学生的特点和专业需求,以就业为导向,以“必需,实用,够用”为度,以培养学生的综合能力为本位,以职业实践为核心,以培养高素质的劳动者为目标,以适应当代职业教育和岗位需求的发展与需要。.以理论联系实际、知识点与技能点相结合的设计思路2本课程应创设仿真商务环境,就所需掌握的知识点与技能点进行典型教学,有针对性. 的开展教学活动,让学生在实际情境中掌握和运用所需知识,跨越理论与实际间的鸿沟, 以到达融会贯通的水平。 3.以案例分析、实证分析为主体的设计思路 本课程应安排具体的商务实例,进行情境教学,以案例、实证分析为主线展开教学, 引导学生进入实际案例,身临其境的学习课程知识点和技能点,并进一步在实际商务实例 运用和巩固所学的知识。 4.以业务流程为主线的设计思路 本课程应根据具体的业务或商务活动开展的流程为主线进行教学,并把业务流程分解 为各工作业务模块,使学生以业务流程为依托,熟悉业务操作流程并在其过程中熟练掌握 和运用所学知识和技能。 5.以生产经销电子产品的商贸行业为背景 本课程中涉及的商务活动、商务专业术语、产品专业术语、案例、情景等都是以生产 经销电子产品的商贸行业为背景。 五、课程目标 1.学习目标 通过本课程的学习,学生应在原有英语基础知识上强化商务知识的学习和商务英语语言 应用能力的训练,进而既具备商务基础知识又能不断提高商务英语语言综合技能,为将来

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《商务英语写作》课程教学大纲 课程名称:商务英语写作(英文) Business English Writing 课程性质:必修课适用层次:专升本 学时:80 学分:5 一、课程的作用、地位和任务 1、课程作用 本课程是商务英语/英语(方向:外贸英语)专业的一门重要课程.培养学生掌握商务英语写作的基础知识,商务英语书信的基本格式和写作技能,了解主要的商务英语写作类型, 提高商务英语书面表达能力, 为毕业后成为适应社会需要的应用型涉外商务工作者打下良好的基础。 2、教学方法 以课程讲授、案例分析法和课堂训练法为主, 辅以大量的课外练习。 3、课程学习目标和基本要求 1)学习目标 通过学习商务英语写作, 学生应能独立撰写一般的英语商务函件(包括电子邮件)和简单的业务报告等,意思表达清楚,用词恰当,无重大语法错误。 2)基本要求 能够熟练使用基本的商务英语写作方法和技巧, 在规定时间内写出语法无重大问题、用词恰当、条理清楚、符合国际标准的商务英语信函和业务报告等。 4、课程类型:专业课 二、课程内容和要求 第一部分英语写作基础 教学要求:英语的基本写作知识和写作要求 第二部分商务书信写作 教学要求: 各种商业书信和业务报告的写法和形式, 重要的表达形式, 内容及格式等 教学内容: 第1章查询信 第2章复查询信 第3章销售信 第4章订购信 第5章催款信 第6章付款信 第7章投诉信 第8章复投诉信 第9章求职信 第10章查证信 第11章证明信 第12章社交信:便签和电子邮件 第13章会议记录 第14章通告 第15章业务报告 第16章年度报告 第17章业务建议及方案

第18章合同 第19章说明书 三、学时分配表 四、考核内容及要求 1. 考试形式:闭卷笔试 2. 考试内容:考核学期所教内容,包括英语写作基础知识和商业信函、业务报告等的写作知识及其格式等。要求在规定时间内写出语法无重大问题、用词恰当、条理清楚、符合国际商务标准的商务英语信函和业务报告等。 3.考试题型:填空(例如表格填空)题、选择题、信函写作、说明书写作、业务报告写作等等中短篇的商务文本的写作题型。难度从易到难,分值随之提高。 五、课程参考资料 1、教材:《新编商务英语写作》(一、二)总主编:虞苏美主编:张春柏,高等教育出版社(2005.2) 2、参考书: (1)《英语写作手册》,丁往道等编写,外语与研究出版社 (2)《商务英语写作》,羡锡彪主编,高等教育出版社,2009 六、说明 1. 该课程属于实践性极强的教学,需要布置大量的课外作业加以实践;

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二、教学设计

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