Managerial communication 课件
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管理沟通英文课件 (5)
Five factors will generally affect your credibility:
Rank Goodwill Expertise Image Shared Values
Begin by emphasizing your initial credibility and work to increase your acquired credibility with the audience.
Choosing an Appropriate Style
Low
Content Control
High Low Audience Involvement High
Choosing an Appropriate Style
Low
Content Control
High Low Audience Involvement High
Message Strategy
Consider emphasis and organization.
Using the direct approach.
“The committee recommends this policy for three reasons: it will be cheaper, faster, and longer lasting.”
n
Communication Strategy
As you formulate communication strategy, you should also consider:
n
Your communication objectives. What do you want from this interaction? Your communication style. How will you approach your subject and your audience? Your credibility. What does your audience think of you, and how will that affect their response?
Rank Goodwill Expertise Image Shared Values
Begin by emphasizing your initial credibility and work to increase your acquired credibility with the audience.
Choosing an Appropriate Style
Low
Content Control
High Low Audience Involvement High
Choosing an Appropriate Style
Low
Content Control
High Low Audience Involvement High
Message Strategy
Consider emphasis and organization.
Using the direct approach.
“The committee recommends this policy for three reasons: it will be cheaper, faster, and longer lasting.”
n
Communication Strategy
As you formulate communication strategy, you should also consider:
n
Your communication objectives. What do you want from this interaction? Your communication style. How will you approach your subject and your audience? Your credibility. What does your audience think of you, and how will that affect their response?
MBA必修课管理沟通英文版课件
third
Select the right medium for the message and the audience, e-mail and instant messaging may be useful, but printed memos and letters are still common.
Complete your message
revise
Evaluating content and organization to make sure you have said what you want to in the order you want to say it, review readability, edit and rewrite to make it concise and clear.
Second
Gather all information your audience needs to know from presentation setups to lunch arrangements to parking, that saves you and your audience the time and the trouble of additional messages to fill in the gaps.
Ask the most important questions first
• If cost is your main concern, you might begin with a question such as “What is the cost for shipping the merchandise by air versus truck?”
管理沟通英文课件 (10)
¡ ¡ ¡
Interpersonal Informational Decisional
Henry Mintzberg, The Nature of Managerial Work
Managerial Roles
n n n n n
FБайду номын сангаасgurehead Leader Liaison Monitor Disseminator
The Role of Writing
n
n
n
Managers do most of their own writing and editing. Very few people have time to assist you with data gathering, composition, and proofreading. Documents take on lives of their own.
¡
Borden, The Business of Talk
Talking and Listening
n n n n n n n
Meetings Telephone Electronic Mail One-on-one Conversations Interviews Tours and Informal Visits Social Events
Talk is the Work
n
Managers across industries spend 75% of their time in verbal interaction:
one-on-one / face-to-face ¡ telephone conversations ¡ video teleconferencing ¡ presentation to small groups public speaking to larger audiences.
Interpersonal Informational Decisional
Henry Mintzberg, The Nature of Managerial Work
Managerial Roles
n n n n n
FБайду номын сангаасgurehead Leader Liaison Monitor Disseminator
The Role of Writing
n
n
n
Managers do most of their own writing and editing. Very few people have time to assist you with data gathering, composition, and proofreading. Documents take on lives of their own.
¡
Borden, The Business of Talk
Talking and Listening
n n n n n n n
Meetings Telephone Electronic Mail One-on-one Conversations Interviews Tours and Informal Visits Social Events
Talk is the Work
n
Managers across industries spend 75% of their time in verbal interaction:
one-on-one / face-to-face ¡ telephone conversations ¡ video teleconferencing ¡ presentation to small groups public speaking to larger audiences.
魏江：管理沟通课件[245页]
![魏江：管理沟通课件[245页]](https://img.taocdn.com/s3/m/1c285386b4daa58da0114ab1.png)
Step 1: 个人判断 (3 minutes) Step 2: 小组判断 (5 minutes) Step 3: 计算分值 Step 4: 问题讨论 Step 5: 结论提出
管理学院
魏 江 博士 版权所有
管理沟通：通向职业成功之路
你是一位宇航员，与另外几位宇航员驾驶一太空船飞向月球， 原计划去与已降落月球、作为基地的太空母船会合。然而，因 机械故障，你们的太空船只能迫降在距离太空母船200英里之外 的月球表面。降落时许多设备收到损坏，而为了生存你们必须 充分利用未受损坏的装备自行达到太空母船。下面列出了15样 未受损坏的物资和装备，请依据其重要性分别标出1-15（必须 全部标出），以供你们出发时酌其重要性决定取舍（比如，你 们的体力只能带13件，就只好放弃另外两件）。（接下页）
朋友,你可曾想过 正是恋人的离去让你懂得爱是一种付出 正是上司的冷落让你明白自己缺少什么
管理学院
魏 江 博士 版权所有
管理沟通：通向职业成功之路
其实正是你自己疏远了朋友 也正是你自己让家人伤心透 没有失落,你怎明白欲望常常是一种奢求 没有痛苦,你怎懂得痛苦才是真正的快乐 没有挫折,你怎理解挫折是成熟的必修课 朋友, 停下来坐坐 到外面走走 你可能会明白, 问题也许在于—— 对自己要得不多 却对别人要得太多
研究方向：企业战略管理、技术创新与管理 教学领域：战略管理、管理沟通、管理技能开发 工作背景：浙江省“新世纪151人才工程”第一层次
浙江省新世纪人才重点资助对象 曼彻斯特大学PREST研究所客座研究员 台湾东吴大学客座教授 国家教育部“创新管理与持续竞争力”研究基地副主任 浙江大学人力资源与发展战略研究中心副主任 浙江大学企业组织与战略研究所所长
4 (2) 压缩饼干 8 (4) 丝质降落伞 11 (6) 2支0.45口径手枪
管理学院
魏 江 博士 版权所有
管理沟通：通向职业成功之路
你是一位宇航员，与另外几位宇航员驾驶一太空船飞向月球， 原计划去与已降落月球、作为基地的太空母船会合。然而，因 机械故障，你们的太空船只能迫降在距离太空母船200英里之外 的月球表面。降落时许多设备收到损坏，而为了生存你们必须 充分利用未受损坏的装备自行达到太空母船。下面列出了15样 未受损坏的物资和装备，请依据其重要性分别标出1-15（必须 全部标出），以供你们出发时酌其重要性决定取舍（比如，你 们的体力只能带13件，就只好放弃另外两件）。（接下页）
朋友,你可曾想过 正是恋人的离去让你懂得爱是一种付出 正是上司的冷落让你明白自己缺少什么
管理学院
魏 江 博士 版权所有
管理沟通：通向职业成功之路
其实正是你自己疏远了朋友 也正是你自己让家人伤心透 没有失落,你怎明白欲望常常是一种奢求 没有痛苦,你怎懂得痛苦才是真正的快乐 没有挫折,你怎理解挫折是成熟的必修课 朋友, 停下来坐坐 到外面走走 你可能会明白, 问题也许在于—— 对自己要得不多 却对别人要得太多
研究方向：企业战略管理、技术创新与管理 教学领域：战略管理、管理沟通、管理技能开发 工作背景：浙江省“新世纪151人才工程”第一层次
浙江省新世纪人才重点资助对象 曼彻斯特大学PREST研究所客座研究员 台湾东吴大学客座教授 国家教育部“创新管理与持续竞争力”研究基地副主任 浙江大学人力资源与发展战略研究中心副主任 浙江大学企业组织与战略研究所所长
4 (2) 压缩饼干 8 (4) 丝质降落伞 11 (6) 2支0.45口径手枪
管理沟通课件2
Communicator Strategy :
Self-cognition, Self-positioning --- Promote Credibility
第一、Where am I？我在什么地方？-- 自我价值 的定位 （回答“我在什么地方”则是沟通主体对自身的地位、 能力、个性特点、价值观、形象等方面自我定位的 过程。明确自己在组织中的位置、可获得的资源、 组织传统观念和价值观等。自我定位是建立在明确 的自我认知基础上的。）
MEDIUM
Phase5 Receiver decodes
message
Phase3 Sender transmits
message
Phase4 Receiver gets
message
理解沟通
沟通过程：
头脑中 的想法
技能、态度 知识、社会
文化
传送信息 的媒介：说、 写、图画、 手势。。。
技能、态度 知识、社会
Communication For Managers
Business and Tourism Management School
Session 2 Agenda
❖ Communication Strategies Communicator strategy 沟通者策略 Communication Style 沟通方式
读完此信客户将签订合同
读完这份电子邮件后会计将为我的报 告提供确切信息；这份报告的结果是 董事会将同意我的建议。
通过这次会议我们将构思一项策略以 达到这一目标；通过这次演讲，至少 有X数量的女性将报名参加我们公司的 面试。
通过这一备忘录，我的老板将同意我 的市场计划；通过这次演讲，销售代 表们将了解我们产品的发展。
管理沟通英文课件 (4)
In My Organization . . .
“Unethical behavior that results in personal gain is reprimanded”
n Agree: 68% n Undecided: 23% n Disagree: 09%
In My Organization . . .
oriented.
n Assumptions: general and descriptive.
பைடு நூலகம்
Making Moral Judgments
n Moral Awareness n Moral Imagination n Moral Identification and Ordering n Moral Evaluation
BusinessWeek, June 19, 2006
In My Organization . . .
“Discussion of ethical / unethical conduct is encouraged”
n Agree: 46% n Undecided: 28% n Disagree: 26%
n Rights
n Justice
The Nature of Moral Judgments
n Normative judgments:
Conclusions involving values.
n Non-normative judgments:
Conclusions that are value-neutral.
n They override self-interests. n They are based on impartial
管理沟通ManagementCommunication.
Grading
ห้องสมุดไป่ตู้
Class Participation 20% Oral Presentation 10% Cases Analysis and Presentation 30% Individual Assignment 40%
Part 1
Introduction
☆ 第一节 管理沟通的内涵和要素 ☆ 第二节 沟通的类型
Discussion(2)： Self-assessment
¨ What key techniques, you think, decide the success of your career? ¨ What are your communication barriers in your job? ¨ What are the most effective approaches to improve your communication skills? ¨ What do you wish to learn much more in this course?
References
Mary Munter, Guide to Managerial Communication, 4th edition, Prentice Hall, Tsing Hua University Press,1999 Michael E. Hattersley, Linda McJannet, Management Communication Principles and Practice, China Machine Press, McGraw-Hill, 1998 Ron Ludlow, Fergus Panton, Effective Communication, Prentice Hall, 1997 Kitty O. Locker, Business and Administrative Communication, 5th edition, China Machine Press, McGraw-Hill, 2000 魏江，管理沟通—理念与技能，科学出版社，2001 苏勇，罗殿军，管理沟通，复旦大学出版社，1999 罗锐韧，曾繁正，管理沟通，红旗出版社，1997
管理沟通英文演讲PPT
Understanding I need to resign from this company
Content Coding
Depend on who you are
Depend on the circumstance
Feedback
Information
Interference
Receiving Depend on the context Decoding
2016/5/18 2
Introduction
What‟s your opinion?
2016/5/18
3Байду номын сангаас
Introduction
But the night of my speech, a surprising thing happ ened. At the age of 41, I was hit on by a 27-yearold guy. I know, right? He was charming and I was flattered, and I declined. You know what his unsuc cessful pickup line was? He could make me feel 2 2 again. I realized later that night, I'm probably the only person over 40 who does not want to be 22 a gain.
Frankly, my job, you see, digging the ditch all the day is GOD DAMM boring and tiring
管理沟通ManagementCommunication.
Grading
Class Participation 20% Oral Presentation 10% Cases Analysis and Presentation 30% Individual Assignment 40%
Part 1
Introduction
☆ 第一节 管理沟通的内涵和要素 ☆ 第二节 沟通的类型
Significance of MC
Co-ordination requires communication.
what is an organization? Firstly, it consists of a number of people. Secondly, it involves interdependence.
Management Communication
Introduction Communication Strategy Effective Listening Making Presentations Negotiating Interviewing Running Meetings Writing
Discussion(1)：Background
序号 ⑴ ⑵ ⑶ ⑷ ⑸ ⑹ ⑺ ⑻ 物资和装备 一盒火柴 压缩食品 50 英尺尼龙绳 丝质降落伞 太阳能携带式加热器 2 支 0.45 口径手枪 1 箱脱水牛奶 2 瓶大气氧气 序号 ⑼ ⑽ ⑾ ⑿ ⒀ ⒁ ⒂ 物资和装备 星际图 自行充气的救生筏 磁罗盘仪 5 加仑水 烟火信号枪 含注射器的急救箱 太阳能无线电收发器
☆ 第三节 管理模式与沟通
Discussion(1)：Background
MBA必修课《管理沟通》英文版课件chapter 1
Contents in brief
Part I understanding the foundations of business communication Part II applying the three-step writing process Part III writing letters, memos, e-mail, and other brief messages Part IV preparing reports and oral presentations Part V writing employment messages and interviewing for jobs
Communication challenges in Today’s workplace
The use of technology showcases your communication skills and intensifies the need to communicate effectively.
Chapter 12 completing formal business reports and proposals
Chapter 13 planning, writing, and completing oral presentations
Part V writing employment messages and interviewing for jobs
International communication helps employees do their jobs, develop a clear sense of the organization’s mission, and identify and react quickly to potential problems.
Part I understanding the foundations of business communication Part II applying the three-step writing process Part III writing letters, memos, e-mail, and other brief messages Part IV preparing reports and oral presentations Part V writing employment messages and interviewing for jobs
Communication challenges in Today’s workplace
The use of technology showcases your communication skills and intensifies the need to communicate effectively.
Chapter 12 completing formal business reports and proposals
Chapter 13 planning, writing, and completing oral presentations
Part V writing employment messages and interviewing for jobs
International communication helps employees do their jobs, develop a clear sense of the organization’s mission, and identify and react quickly to potential problems.
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For example, think about when you have communicated by not using spoken language
Communication is…..
A process Dynamic and ever-changing Intentional (and unintentional) Unrepeatable Irreversible Sometimes a hindrance
Strengths of different communication channels
Hard copy, fast, personal touch, open dialogue, reach great distances
Weaknesses of different communication channels
Insecure, avoids socialisation, increases conflict, may lose, sends wrong message
Limitations of Communication
Is communication always a good thing?
What do you think? When is it not a good thing? e.g.
Confuse communication with agreement Audience not matched with message Sensitivity/embarrassment Political naivety Damage
Limitations of Communication
Types
Oral Communication: Informative and Persuasive Speaking(3) Intra and Interpersonal Communication (4) Verbal and Non-Verbal Communication(2)
Communication Concept
Communication – can be a major source of conflict in organisations?
Why? e.g.
Wrong things said Poor timing People off-side Political suicide Power plays A lot at stake
2. Encodes message 1. Sender
3.Sends message through channel 4. Receiver decodes message
7. Received and decoded by original sender, who may send back again
Examples of different communication channels:
Lectures, meetings, emails, voicemails Discussion boards, tapes, websites Grapevine (informal)
Communication Channels
Communication Channelsmeans of sending a A channel is the medium or
message
Synchronous (sent and received at same time) – email Asynchronous (sent and received at different times) – letter Rich – multi-sense
Axioms of Communication
What is an axiom?
. . . a necessary and self evident proposition requiring no proof (Webster’s Dictionary) Watzlawick, Beavin and Jackson identify five axioms of communication. Each is fundamental to our understanding of the process of communication
The 5 Axioms
You cannot NOT Every interaction has a content communicate and relationship dimension Interactions are either Every interaction is symmetrical or defined by how it is complementary Messages consist of verbal punctuated symbols and non-verommunication
More communication rather than less can also backfire:
Why? e.g.
Talk too much On and on and on! Nag Spur of moment comment
Physical – where is communication taking place? Social – how well do you know the person? Chronological – how does time affect communication? Cultural – how do differences in background affect communication?
Communication
Communication is the study and transfer of meaning
the exchange of information the means by which people share words, ideas, and feelings a process of transmitting and interpreting verbal and non-verbal messages
Learning Objectives
Define communication and explore the different types of communication in organisations Discuss the components of the communication model Explore the different types of communication channels used in organisations and understand why these can be effective and ineffective in different situations Explain the limitations of the communication process Discuss the axiom of communication: “You cannot not communicate”
Communication and Communications
Communication (singular) = human Interaction
Communication between people Transfer of meaning
• Communications (plural) = Systems
Interference Can happen anywhere Can be due to any number of reasons, ie physical, psychological, physiological
Limitations of communication models
Linear models – are they really reflective of communication? Do the models allow for non-intentional communication? Did someone yawn? Are you nodding? Can you hear me? Do they reflect appropriate media? Is talking to this group the same as disciplining one person in private, or emailing to 10,000 people? One to one One to some One to many
MCD2030 Managerial Communication
Week 1: Introduction to Communication
Overall Unit Objectives
Describe the major theories underpinning managerial communication Examine the relationships between different managerial communication theories and concepts Discuss managerial communication in the context of organisational examples Compare and contrast verbal and nonverbal messages and examine their impact on interpersonal communication Extend skills in written and oral expression as relevant to the unit assessment tasks
Communication is…..
A process Dynamic and ever-changing Intentional (and unintentional) Unrepeatable Irreversible Sometimes a hindrance
Strengths of different communication channels
Hard copy, fast, personal touch, open dialogue, reach great distances
Weaknesses of different communication channels
Insecure, avoids socialisation, increases conflict, may lose, sends wrong message
Limitations of Communication
Is communication always a good thing?
What do you think? When is it not a good thing? e.g.
Confuse communication with agreement Audience not matched with message Sensitivity/embarrassment Political naivety Damage
Limitations of Communication
Types
Oral Communication: Informative and Persuasive Speaking(3) Intra and Interpersonal Communication (4) Verbal and Non-Verbal Communication(2)
Communication Concept
Communication – can be a major source of conflict in organisations?
Why? e.g.
Wrong things said Poor timing People off-side Political suicide Power plays A lot at stake
2. Encodes message 1. Sender
3.Sends message through channel 4. Receiver decodes message
7. Received and decoded by original sender, who may send back again
Examples of different communication channels:
Lectures, meetings, emails, voicemails Discussion boards, tapes, websites Grapevine (informal)
Communication Channels
Communication Channelsmeans of sending a A channel is the medium or
message
Synchronous (sent and received at same time) – email Asynchronous (sent and received at different times) – letter Rich – multi-sense
Axioms of Communication
What is an axiom?
. . . a necessary and self evident proposition requiring no proof (Webster’s Dictionary) Watzlawick, Beavin and Jackson identify five axioms of communication. Each is fundamental to our understanding of the process of communication
The 5 Axioms
You cannot NOT Every interaction has a content communicate and relationship dimension Interactions are either Every interaction is symmetrical or defined by how it is complementary Messages consist of verbal punctuated symbols and non-verommunication
More communication rather than less can also backfire:
Why? e.g.
Talk too much On and on and on! Nag Spur of moment comment
Physical – where is communication taking place? Social – how well do you know the person? Chronological – how does time affect communication? Cultural – how do differences in background affect communication?
Communication
Communication is the study and transfer of meaning
the exchange of information the means by which people share words, ideas, and feelings a process of transmitting and interpreting verbal and non-verbal messages
Learning Objectives
Define communication and explore the different types of communication in organisations Discuss the components of the communication model Explore the different types of communication channels used in organisations and understand why these can be effective and ineffective in different situations Explain the limitations of the communication process Discuss the axiom of communication: “You cannot not communicate”
Communication and Communications
Communication (singular) = human Interaction
Communication between people Transfer of meaning
• Communications (plural) = Systems
Interference Can happen anywhere Can be due to any number of reasons, ie physical, psychological, physiological
Limitations of communication models
Linear models – are they really reflective of communication? Do the models allow for non-intentional communication? Did someone yawn? Are you nodding? Can you hear me? Do they reflect appropriate media? Is talking to this group the same as disciplining one person in private, or emailing to 10,000 people? One to one One to some One to many
MCD2030 Managerial Communication
Week 1: Introduction to Communication
Overall Unit Objectives
Describe the major theories underpinning managerial communication Examine the relationships between different managerial communication theories and concepts Discuss managerial communication in the context of organisational examples Compare and contrast verbal and nonverbal messages and examine their impact on interpersonal communication Extend skills in written and oral expression as relevant to the unit assessment tasks