电大学习资料：变化中的英语试题

中央广播电视大学2002—2003学年度第一学期“开放本科”期末考试英语专业经贸英语(上)试题2003年1月注意事项一、将你的准考证号、学生证号、姓名及分校(工作站)名称填写在答题纸的规定栏内。

考试结束后，把试卷和答题纸放在桌上。

试卷和答题纸均不得带出考场。

二、仔细阅读题目的说明，并按题目要求答题。

答案一定要写在答题纸指定的位置上，写在试卷上的答案无效。

三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。

Paper 1 Listening Test (15 points)Information for candidates□ There are three parts to the test and you will hear each part twice.□ Thee will be a pause before each part to allow you to look through the questions and other pauses to let you think about your answers.□ Write your answers in the spaces indicated in the test paper.Part 1You will hear a short talk. As you listen, mark the following statements True or False accordingto the information you have heard. (8 points)1. This talk is concerned with politeness in English.2. The British have a rich choice of expressions to show their reasonableness.3. "You" is used for both singular and plural and for both informal and formal situations.4. The British lady refused to say "please" at the shop.5. The Spanish people tend to say "thank you" more often than the British.Part 2You wilt hear part of a presentation about Marks and Spencer. As you listen, fill in the blanks marked 6-10. (5 points)Marks and Spencer, the UK's leading retailer, was founded in 1984 by Michael Marks and has grown from being a market stall in Leeds to being a very successful international retailer. They hart (6) stores worldwide, employing a total of 68,208 people, (7) of whom work in the UK.Last year turnover rose by 8.4% to ￡ 7,841.9 million and group profit before tax was ￡ 1,002 million, an increase of (8) %.In the same 12-month period, earnings per share went up to 26.7p and dividends per share were (9) p, up 14. 0%.Marks and Spencer made a contribution of some ￡ 10 million to the community last year, and the company won the Queen's Award for Export Achievement for she fifth time.They currently have (10) shareholders; why don't you join them?Part 3You are going to listen to part of a conversation. Choose the best answer according to what learn from the conversation. (5 points)11. Jane does not want to use a consultant agency because.a) it is too expensiveb) it is not a systematic approache) it is not safe to ask for external help12. Henry thinks that.a) the company needs to spend a lot of money on the research immediatelyb) the company shouldn't spend a lot of money on research for the momentc) the company will have to spend a 1ot of money on research in the future13. Which of the following is mentioned as a way of finding out about the competition?a) Talking to loyal older customers.b) Making some enquiries via email.c) Visiting the local libraries.14. Which of the following is true?a) Jane agrees that they should try the simpler tactics first.b) Henry agrees with Jane because she is familiar with press coverage.c) John obviously agrees with his colleagues at the end of the conversation.15. What are the people talking about?a) Ways of raising money for a competition research.b) Ways of doing a competition research.c) Ways of contacting the outside world.Paper 2 Vocabulary and Structure (30 points)the box below. Remember to put the verbs in the correct form. You should refer to the1. ABM plc __ four departments.2. Helen Grey __ to the Personnel Manager.3. John Ross __ the Maintenance Section.4. __ the gas before you inspect the back of the cooker.5. After inheriting a lot of money he decided to __ his own business.6. I would like to __ the sales figures with you and find out where the mistakes are.7. We really can't __ his expert knowledge. Well have to reschedule the meeting to suit him.Ⅲ. Choose a word from the box for each space in the passage below. Remember towaltonLeicestershire23 April 2002Mr Peter SellersDirector Human ResourcesCarney and Denham Consultants2 Cromwell RoadNottingham NT7 9GHDear Mr SellersWith 1 to your advertisement in the Independent on 21 April, I would like to apply for the 2 of Project Manager with your company.I am 35 years old and 1 have considerable experience in engineering in both the public and 3 sector managing overseas construction projects. 4 , I have recently completed a course on Management and Communication and I am currently 5 for an MA degree in Engineering Management. This experience bas 6 me to develop the necessary leadership and Communication skills to 7 multidisciplined construction teams. I am 8 interested in the position you are offering as I 9 like to become more involved with building refurbishment projects.I would be grateful if you could 10 an interview as soon as possible as I am going abroad next month. I can Be 11 at the above address. I am 12 to start work from I June. Please find 13 my CV. Please do not hesitate to contact me if you 14 any further information.I look forward 15 heating from you.Yours sincerelyAnne ALexanderAnne Alexander (Ms)Paper 3 Translation and Short-answer Question (25 points)Part 1 Translate the following two paragraphs into Chinese. please write your translation on the Answer Sheet. (10 points)The "Swoosh(飞翔的翅膀)" --it's everywhere! Just for fun, try counting the swooshes whenever you pick op the sports pages, or watch a pickup basketball game, or tulle into a televised golf match. Nike has built the swoosh (which represents the wing of Nike, the Greek goddess of victory) into one of the best known brand symbols on the planet.The power of its brand and logo speaks loudly of Nike's superb marketing skills. The company's strategy of building superior products around popular athletes hasforever changed the face of sports marketing, Nike spends hundreds of millions of dollars each year on big name endorsements, splashy(轰动的) promotional events, and lots oh attention-getting ads. Over the years, Nike has associated itself with some of the biggest names in sports. No matter what your sport, chances are good that one of your favorite athletes wears the Nike Swoosh.Part 2 Answer the following questions based on what you have learned from the textbook. You should use complete sentences. (15 points)1. What does the term TQM mean?2. Explain the difference between STEEP analysis and SWOT analysis.3. What can we learn about a company from its balance sheet, profit and loss account and cashflow forecast?Paper 4 Reading Comprehension (30 points)Passage 1 (15 points)Read the following text and answer questions 1-5.Sometimes you might be asked to go to a selection or assessment centre. This is an extended interview which is made up of a series of group activities, rests and presentations. You will be assessed throughout the day by assessors who will be looking to see how well you work in a ream, whether your communication skills are good and whether you can work to deadlines. Team work is important. You don't do yourself any favors by trying to take over the group, but at the same time, don't sit back and let everyone else do the work.Don’t panic if you're asked to do a presentation on something you don't know much about as the way you give the presentation is often more important than the content itself. You should practice beforehand so you know how long the presentation takes. The best advice on dealing with a selection centre is to give it your best shot. If you sit timidly in the corner, the assessor cannot make any judgement about you.When you take a personality test, which is designed to find out about your personality and character, what your values are and what motivates you, don't worry about answering questions incorrectly there is usually no right or wrong answers. Answer the questions honestly and positively. There is no point in trying Io give the answers you think the employer will want because firstly you might have the wrong idea about what the employer is looking for, and secondly, you don't want 1o gel tile job and spend the ensuing months trying to be someone who you're not.1. What is the passage mainly concerned with?2. How should you behave during the day at the selection centre?3. How should applicants approach giving presentations?4. Does it matter if you answer questions incorrectly in a personality test? Why?5. What does the author say about lying in a personality test?Passage 2 ( 15 points)Despite the attention paid within advertising agencies to the whole business targeting specific groups, there have been some spectacular failures to get it right when companies have tried to go international or global with their products. This has been for a variety of reasons. Sometimes, the brand name of the product has unfortunate associations when translated into foreign languages. Looking at this area can illustrate how powerful the operation of connotation is --the way in which words can call up associations in our minds. Because of the way we make connections between words and particular ideas, feeling and experiences, brand names are crucial for advertisers. They are very economic, acting as little concentrated capsules of meaning. Where advertisers get it right, readers will do the work to generate all the intended connotations.There are whole companies who specialize in offering research on brand-name connotations to product manufacturers looking for a name for a new product, or looking at how best to market an existing product to new, foreign audiences. These companies—for example Interbrand, and The Brandnaming Company typically organize brainstorming sessions where they ask groups of people to let their imaginations ‘roam free’, from whichmeetings they arrive at shortlists of names whose suitability is then researched further. Names on the shortlists have to pass certain tests: for example, that they are not too close to existing names; that they are pronounceable in all the world's major languages; that they have the right connotations. The latter, however, is a complex area. Even within one language, connotations can be about quite subtle distinctions. For example, when Pickfords Travel merged with Hogg Robinson two years ago, the shortlist for the new company had two main contenders: 'Destinations' ,arid 'Going Places'. The new company chose the latter, deciding that 'destinations' tended to suggest long haul flights to farflung places travel for the privileged. 'Going Places', on the other hand, was thought to describe all sorts of travel and therefore be more suitable for the mass market, which was the company’s target. Mark statements 6-10 True or False according to the information provided in the text above.6. This passage is mainly about how to choose names for companies wishing to go global.7. Good names make the right connection between words and ideas.8. 'Going Places' is used as an example to show how hard it is to choose a name fora company.9. 'Destinations' is likely to appeal to wealthy travelers.10. One technique brand name consultants often use is to invite people to freely suggest any names on their mind.部分答案Paper 1 Listening Test□ 1 point for each correct answer.Part 11. True2. True3. True4. False5. FalsePart 26. 5667. five sixths(5/6)8. 14.19. 13.0 10. 308,000Part 311. a 12. b 13. b 14. a 15. bPaper 2 Vocabulary and Structure□ 1 point for each correct answer.Ⅰ. Match the words on the left with their definitions on the right.1.h2. d3. e4. b5. f6. c7. g8. aⅡ. Complete the following sentences, using the appropriate phrasal verbs.1. consists of2. reports to3. sees to4. Turn off5. set up6. go through7. do withoutⅢ. Choose a word from the list for each space.1. reference2. post3. private4. Moreover5. studying6. enabled7. manage8. particularly9. would 10. arrange 11. reached 12. available 13. enclosed 14. require 15. to。