主题酒店设计：当酒店遇上主题--外文资料及翻译例文
主题酒店中英文资料外文翻译文献
主题酒店中英文资料外文翻译文献主题酒店设计：当酒店遇上主题主题酒店作为一种正在兴起的酒店发展新形态，在国外已有近50年的历史，而在我国的发展历史不长，分布范围目前也仅仅局限在酒店业比较发达的广东、上海、深圳等地，有以回归大自然、科技或怀旧为主题的酒店，都体现出与众不同的经营特色。
虽然主题酒店在我国的出现属于新鲜事物，但是在国际酒店业中属于一种发展新趋势。
从国内仅有的几家主题酒店经营情况来看，经营状况均好于其他酒店。
面对前景如此光明的主题酒店，有必要对主题酒店的规划设计进行解析，给正在发展的主题酒店提供一点中肯的“炮灰”。
本文从引入主题、定位主题、展示主题、合理配置功能等几部分来阐述。
1. 引入主题主题酒店也称“特色酒店”，是以某一特定的主题，来体现酒店的建筑风格和装饰艺术，以及特定的文化氛围，让顾客获得富有个性的文化感受，同时将服务项目融入主题，以个性化的服务取代一般化的服务，让顾客获得欢乐、知识和刺激。
历史、文化、城市、自然、神话、童话故事等都可以成为酒店借以发挥的主题。
2. 定位主题在做景区规划时，首先要确定她的发展方向及定位，才能在众多的竞争者中脱颖而出，做强做大。
同样，主题酒店亦是如此，只不过当其位于景区之内时，更多的是依附于景区的主题定位，与之相呼应，为其服务。
当她位于城市区或者不仅仅依附于景区而存在时，主题酒店的准确定位显得尤为重要，所要考虑的问题也较多。
杭州“梦幻城堡”是个因主题定位不准而失败的典型案例。
3. 杭州“梦幻城堡”2003年年底，计划耗资15亿元人民币、号称“中国首座超五星酒店”的“梦幻城堡”本应从杭州萧山区传来开工的消息，不料却被杭州有关方面宣布其计划流产，有关人士称：“由于方案改变，‘梦幻城堡’不能再建。
”“梦幻城堡”原计划是杭州2006年世界休闲博览会的标志性建筑，占地13万平方米，高100多米，其投资方是著名民营企业宋城集团。
而其设计者，更是设计过世界最大酒店(米高梅大酒店)的美国著名设计师威尔登·辛普逊先生。
主题酒店的主题选择【开题报告】
选题意义：
主题的选择关系到主题酒店的成败，主题是一个主题酒店的灵魂，一个合适的主题能够帮助酒店获得市场，以及满足顾客的需求，体现服务的价值。而且主题的选择必须有足够的客源支持，有其独到的吸引客人的地方，不然就算再好的主题没有客源的支持，那也不是符合市场经济的客观规律的。主题的选择又是多样的（比如：温泉、电影、音乐、hello kitty、迪斯尼、动漫、北欧海盗风格、冰雪城堡、树洞旅馆等）。在酒店业的不断创新和顾客的需求多样性以及主题的不断变化的这种形势的影响下，尤其是中国的酒店业不断发展和完善的前提下，只有对主题酒店的主题进行创新和不断选择，才能保持它的持续发展和竞争力。
主题酒店，根据主题的选择，必然会锁定某部分特定人群作为自己的目标客户群，而这种选择必须要考虑当地的实际情况，酒店自身的优势及目标客户群的需求状况，因此，如何选择一个适合的主题，并利用主题所体现出来的特色来吸引特定的目标客户，从而为酒店的发展奠定一个与众不同的基础，正是本文开题的意义所在。
在酒店市场同质化日益严重的环境下，合适的主题选择，可以增加市场辨识度，避免与其他酒店的同质化竞争。凭借独特的主题选择，确立自己的市场优势，从而使酒店行业结构更趋合理化和多样化，使酒店这个产业的产业链能够更加的完善，更好的为第三行业的经济发展做出一定的贡献。
酒店服务质量管理外文文献翻译
酒店服务质量管理外文文献翻译This article examines the issue of service quality management in the hotel industry。
The importance of providing high-quality service to customers is emphasized。
as it is a key factor in customer XXX can use to improve their service quality。
such as employee training。
customer feedback。
and service recovery。
nally。
the article highlights the role of technology in service quality management and the XXX.In the hotel industry。
providing high-XXX service during their stay。
and any ings in service quality can lead to negative reviews and a loss of business。
Therefore。
XXX service quality management in order to XXX.XXX employees。
hotels XXX。
problem-solving。
XXX。
hotels XXX.XXX of service quality management is service recovery。
Even with the best ns and efforts。
mistakes and service failuresXXX must have a plan in place for addressing these XXX refunds。
主题酒店设计案例
主题酒店设计案例主题酒店设计案例：古典梦幻主题酒店酒店设计概述主题酒店是一种独特的酒店类型，以特定的主题为设计灵感，打造出独特而美丽的酒店空间，给客人提供独特的入住体验。
本案例设计的主题酒店以古典梦幻为主题，力求通过华丽的装饰、精美的细节和梦幻的氛围，带给客人一种穿越时空的感觉。
设计理念本案例的主题酒店设计灵感来源于古典欧洲建筑，以巴洛克和洛可可的艺术风格为主，通过丰富的装饰和浪漫的氛围，营造出一种梦幻的感觉。
酒店设计采用暖色调为基调，配以华丽的吊灯、壁纸和摆设，打造出豪华而浪漫的空间氛围。
酒店大堂设计酒店大堂是客人进入酒店的第一印象，设计师在大堂的设计上力求营造出梦幻而奢华的感觉。
大堂的天花板采用巴洛克风格的装饰，悬挂着一排金色吊灯，充满了浓厚的古典气息。
地面采用大理石砖铺设，与天花板的装饰形成了鲜明的对比。
大堂还设有一座古典式酒吧，供客人休闲娱乐。
客房设计客房是客人在酒店内休息和居住的地方，设计师通过精心的布置和装饰，为客人打造出一个梦幻而舒适的空间。
客房的墙壁采用精美的壁纸装饰，以花朵和藤蔓图案为主题，营造出浪漫而温馨的氛围。
床头采用手工雕刻的古典式床头板，配以华丽的床上用品和柔软的布艺家具，给客人带来舒适的入住体验。
餐厅设计餐厅是提供给客人就餐的场所，设计师在餐厅的设计上注重营造出浪漫而奢华的氛围。
餐厅的天花板装饰精美，悬挂着水晶吊灯，给人一种闪耀的感觉。
餐桌采用大理石材质，配以古典式餐具和精致的布艺椅子，营造出一种高贵而优雅的氛围。
墙壁装饰以精美的油画和雕塑，展现了古典艺术的魅力。
总结通过古典梦幻主题的酒店设计，本案例打造出了一个独特而美丽的酒店空间，给客人带来了一种穿越时空的入住体验。
华丽的装饰、精美的细节和浪漫的氛围，让客人仿佛进入了一个充满梦幻和奇幻的世界。
这种独特的设计理念和酒店空间的打造，将会成为客人难忘的旅行经历。
主题酒店设计方案
主题酒店设计方案主题酒店设计方案一、设计理念主题酒店是以独特的主题为核心进行设计和装饰的酒店，通过独特的设计风格和主题元素营造出独特的体验和感受。
我们的设计理念是结合当地文化和自然风景，打造一个融合现代与传统的主题酒店，为客人提供一个独特而又舒适的住宿体验。
二、设计要点1. 主题选择：选择当地有代表性的主题作为设计的灵感，如文化、历史、自然景观等。
通过主题的呈现，客人能够深入了解当地的文化和风土人情。
2. 空间布局：根据主题的特点和要求，合理布局酒店的各个功能区域，如大堂、客房、餐厅等，使其与主题相呼应并保证功能的合理性和舒适度。
3. 色彩搭配：选用与主题相符合的色彩作为基调，并根据不同功能区域的需求进行调配，使整个酒店形成一个统一而又丰富多样的色彩体系。
4. 材质选择：选择与主题相适应的材质，如木材、石材、竹子等，通过材质的运用来体现出当地特有的自然风情和文化特色。
5. 设计元素：运用当地的文化元素和艺术元素进行装饰，如雕刻、绘画、纹理等，营造出一个充满艺术氛围的酒店空间。
三、设计方案1. 大堂设计：以当地传统建筑和装饰元素为灵感，利用石材、木材和雕刻等手法打造一个具有历史感和文化氛围的大堂空间。
大堂的装饰可以借鉴当地故事、传说和传统艺术，通过雕塑、绘画等方式进行展示。
2. 客房设计：每间客房都以不同的主题进行设计，如山水、园林、民俗等。
客房内部以简约舒适的装饰风格，营造出一个宜居又充满特色的空间。
同时，客房内的家具和用品也可以采用当地的特色手工艺品，增添房间的独特性。
3. 餐厅设计：餐厅以当地风味菜肴为主题，通过装饰和烹饪手法来营造出浓郁的当地氛围。
餐厅可以设计成室内和室外两种风格，室内的装饰可以借鉴传统建筑和摆设，室外则可以通过花园和露台的设计来打造一个舒适且愉悦的用餐环境。
4. 设施设备：酒店还可以配备健身房、游泳池、SPA等设施，为客人提供一个全面而又放松的休闲空间。
这些设施的设计也要与主题相适应，通过装饰和配色来打造一个和谐统一的整体效果。
主题酒店设计：当酒店遇上主题--外文资料及翻译例文
Theme Hotel Design: When the hotelevent themeHoward StutzTheme Hotels emerging as a new form of hotel development, in foreign countries, nearly 50 years, and in our short history, distribution range is also confined to more developed in the hotel industry in Guangdong, Shanghai, Shenzhen to have to return to nature, science, technology, or nostalgic-themed hotel, all reflect the unique operating characteristics. Although the theme hotel in China there are new things, but in the international hotel industry is a kind of new trend. Only a few themes from the domestic hotel business situation, business conditions were better than other hotels.Looking into the future so bright theme hotel, theme hotels it is necessary to carry out planning and design analysis, developing the theme of the hotel to provide some pertinent "cannon fodder." This paper introduces the theme, theme, theme, and a rational distribution of functions of parts to elaborate.1. The introduction of the themeTheme Hotel also known as "Featured Hotel", is based on a particular topic, to embody the hotel's architectural style and decorative arts, and culture-specific, so that customers receive personalized culture of feeling, at the same time services into the subject, personalized service to replace the generalized service for customers with joy, knowledge and stimulation. History, culture, urban, nature, myth, fairy tales can become the theme of the hotel to play.2. Positioning themeIn doing scenic spot, the first to determine her direction and orientation to the many competitors, bigger and stronger. Similarly, the theme of the hotel is also true, but when it is located within the scenic area, the more the subject is attached to scenic location, with echoes of its services. When she is not only dependent on the city or scenic areas exist, the theme of the exact location of the hotel is particularly important to consider the problems to be more. Hangzhou "Dream Castle" is allowed to fail due to subject positioning a typical case.3. Hangzhou "Dream Castle"The end of 2003 and plans to spend 1.5 billion yuan, known as "China's first super-star hotel" and "Dream Castle" from Hangzhou Xiaoshan District, the start of the news came, unexpectedly announced his plan been Hangzhou concerned abortion, the person said: "As the program changes, 'Fantasy Castle' can not be built." "Dream Castle" is the original plan of Hangzhou World Leisure Expo 2006, the landmark building, covers an area of 130,000 square meters, more than 100 meters high, the investor is well-known private enterprise Song CityGroup. Its designers, but also designed the world's largest hotel (MGM Grand) and American designer Mr. Johnson.This ultra-luxurious design, is supposed to be a successful model, but ended in failure. The root causes of failure, not to say that she did not locate, but in their positioning committed two fatal. One theme too far out of market positioning: Hangzhou as a leisure capital, but also to be at the center of the Yangtze River Delta area, located in the Yangtze River Delta is why leisure tourist and the business meeting customer is reasonable. The "dream castle" theme chosen not to support this position, the super star of the building will be far beyond the casual market's spending power. Second, the theme from the city location too heterogeneous: Hangzhou is a beautiful and peaceful south of Yangtze River, is a modern leisure city; the "Dream Castle" to "dream" as the theme, luxurious and magnificent, and rooted in the comfortable life of leisure atmosphere the contrary, the pursuit of a far away from reality experience. She's wrong is not taken into account where the city's image positioning and urban planning, then failure is a matter of course.Theme hotel in the accurate positioning process, several aspects should be looking for. First, pay attention to pay close attention to competitors, to avoid similar subject positioning; Second, the depth of excavation subject content, to avoid the form than in content; Thired themes of the hotel is adaptive, to avoid positioning cart before the horse; Forth the theme appropriate to evade the "earth", to avoid falling into the public cliche. When better grasp the above four points, when to say to prospective location of a theme hotel.4.Show topics in depthAfter positioning the hotel to seize the theme, we must consider how to let visitors experience the charm of the hotel's theme, which requires self-display of themed hotels. A successful theme hotel theme through its theme of environment and atmosphere to demonstrate the concept, in other words, the theme is the theme of environment and atmosphere of the concept of reification. Either by theme architecture, landscape theme extrinsic kind of characterization to look into the hotel's theme, theme decorations, etc through the physical appearance to display within the theme of the hotel. But need to be selective, strictly, to be perfect, harmony, a vivid contrast to the theme of environment and atmosphere.4.1 Architectural, landscape and environment in the subjectSubject building is a tangible demonstration of the theme hotel in the customer plays a key role when the first purchase. In addition to the pursuit of a unique architectural theme, but also should grasp the good and the surrounding geographical coordination, coordination with the surrounding environment itself is part of the customer experience. Here's the background of natural scenery, two themed hotels, theme of landscape architecture and its theme were consistent with the theme of environment, proved to be successful.Early in the trees at the top of the tree hotel completely built large Shucha Shang, the current building is still full of wood, but dozens of large branches to root a large wooden posts replaced. Building bottom hanging space, there are three rooms. Top viewing platform opposite the snowcapped Mount Kenya's peak, the hotel in front of a large pond, is the elephant, rhinoceros, white-tailed monkey, baboons water, add salt is that there is harmony between man and animals, the best shot. Particularly at night, travel light the downstairs space will be open Searchlight staff to spread salt on the ground, dozens of elephants will be scrambling to paper with a long nose food, visitors can watch the tree tops hotel elephant feeding salt this a special performance.Located in the southeast of Austria's Blue hair Rogne Spa's motto is "subtle difference", it gives the tenant is visually shocking "big difference." Austrian Artist Hundertwasser building, Mr. (Hundertwasser) style here on its head: a set of Wald Juan hofhaeuser apartment group, saying that the premises and embedded itself in the ground, like a groundhog in the crypt Block; villas, the top of the plant with soft and thick green lawn and shrubs, and even the window of the tree will be unearthed Yi Keke, knowledge of the construction was misplaced. Tourists from the hotel swimming pool spa swim spa pool the way, to experience the design of Mr. Hundertwasser Comparative Study and Integration irregular sea, and down changes in front of the scenery while the Persian palace, while he is a zebra cabin make you forget all the rules of the game on earth.Of course, in addition to natural beauty the hotel, there are hotels celebrity culture, history and culture hotels, city hotels and artistic characteristics of the hotel features and so on. Various topics in different types of hotel, they want to show the theme of landscape architecture and the theme is different. But the theme of landscape and architectural theme of harmony can be played on the theme of playing up the role, to achieve even better results.4.2 Theme decorationsTo some extent, theme hotels theme park and hotel is the perfect combination of Disney themed hotel is a good example, is a theme hotel development model is relying on the success of the theme park business, Shenzhen Venice Hotel is so. As the physical representation within the staff work clothes are an important manifestation of the theme atmosphere, because the employee is subject movement symbols. In addition to staff working clothes, theme decorations and lighting and a reasonable color match, can give customers a better experience theme atmosphere.4.3 Rational distribution of functionsThrough the mastery of subject positioning on the theme of the concept of landscape construction and understanding of the theme, around the theme of this thread to him to break it down, through the rational allocation of functions to improve the planning and design theme of the hotel.Hotel service area divided by the general sub-room area, dining area, public activity areas, conference and exhibition area, fitness and entertainment district, administrative and logistical areas. It is necessary to divide these areas clear, but also organically.From the business point of view hotel, the hotel part and the non-revenue from the income part of composition, when the total building area is established, area of structure should carefully arrange the following sections: some rooms including single rooms, twin rooms, double rooms, all suites and so on. Catering sector, including the main restaurant, the Deputy restaurant, main bar, club, cocktail room, cafe, etc. should be included with the banquet the other large, medium and small banquet hall; other business sectors, including meeting rooms, fitness facilities, sauna, beauty, swimming pool, Laundry, Commerce Centre. Non-income section includes the lobby, the main desk, office, luggage room, switchboard room, computer room, storage, changing rooms, medical clinic, canteen, boiler room, parking, car wash, etc.A good hotel, in addition to the unique style, beautiful appearance, and the local environment together with profound cultural connotations, the layout of the internal functions of the hotel very reasonable, the location of each share of a feature just right, not only to facilitate the guests to use also facilitate the management of the operator, not a waste of space, but also reflect the hotel's services, rich atmosphere, the guests are satisfied, having lived, the operator saves a lot of manpower. In general, it is necessary to grasp the functions of distribution within the hotel very reasonable, fully equipped to facilitate the requirements of guests and manageable. Layout and its features to note the following:(a)staff and guests each his own, do not cross each other, including luggage and guests have separate entrance. When guests enter the lobby, immediately greeted by the service center, when the total occupancy Taiwan after finishing the procedures, the give a lift into the elevator hall, take the elevator to the living floor. The employees do, from the employee entrance into the hotel, first punch, the second step change clothes, the third step from the elevator staff access by employees into their jobs, their employees and guests will be walking, not collision behavior.Arrangements to facilitate access not only to separate the staff and guests, employees must also pay attention to people and objects separated channels. The hotel is generally in the underground warehouse, employees take things out, delivery to be divided into Upper and Lower Road, not personalities mixed, otherwise it will affect the work, but also susceptible to accidents.(b)various functions, all in their place, not a waste of space, but also very appropriate arrangements. A hotel lobby, should be the most versatile. In addition to the main desk, concierge, luggage counter, there is the lobby bar or cafe, coffee, and at the business center, flower shop, book store, gift shop near the lobby to be arranged.The restaurant, closed bar, restaurant style arrangement with sauna, swimming pool at different floors, not separated by too close, not arranged in the same floor. Some hotel arrangements for the different functions that the same floor, the interaction of different flavors, seriously affected the image of the hotel, guests are very satisfied.(c)the continuity of the demand from the customers distribution function. Several hotels mentioned above have such characteristics, such as the gymnasium and swimming pool close arrangement where restaurant and closed bars, cafes close local arrangements, zero arrangement on the first floor restaurant, Chinese restaurant, style Office near, multi-function hall and meeting room on the same floor, this arrangement needs fully into account the continuity of the guests. Some hotels do not have the functional layout take care of each other, but according to the size distribution, resulting in a fragmentation of the same functionality, inconvenience guests.Hotels in China is an emerging theme of things, but in the face of the homogenization of products and services, competition in the hotel in general has come to the fore, and just take the long way to go in the future. Only by upholding the accurate positioning theme, the theme in depth and continuous display of the rational allocation of hotel features, can the hotel innovation to move.主题酒店设计：当酒店遇上主题霍华德•斯图兹主题酒店作为一种正在兴起的酒店发展新形态，在国外已有近50年的历史，而在我国的发展历史不长，分布范围目前也仅仅局限在酒店业比较发达的广东、上海、深圳等地，有以回归大自然、科技或怀旧为主题的酒店，都体现出与众不同的经营特色。
主题酒店案例
主题酒店案例主题酒店是一种以特定主题为设计灵感的酒店，它们通常通过独特的装饰风格、特色服务和个性化体验来吸引客人。
在当今竞争激烈的酒店市场中，主题酒店因其独特性和个性化服务而备受青睐。
下面我们将以几个主题酒店案例为例，探讨主题酒店的特点和成功之道。
首先，我们介绍的是一家以海洋主题为特色的主题酒店。
该酒店位于海边，从外观到内部装饰，无不流露出对海洋的热爱和向往。
客房的装饰以海洋生物和海洋风景为主题，让客人仿佛置身于大海之中。
此外，酒店还提供了丰富的海鲜美食和海洋活动体验，让客人在享受舒适住宿的同时，也能感受到大海的魅力。
这种独特的主题设计和服务体验，吸引了许多喜爱海洋的游客，成为该地区的一大亮点。
其次，我们来看一家以文化主题为特色的主题酒店。
这家酒店位于历史悠久的城市，以当地的传统文化为设计灵感，将文化元素融入到酒店的各个细节中。
在酒店的大堂、客房和餐厅，都可以看到传统艺术品和文化展示，让客人在品味当地美食的同时，也能了解当地的历史和文化。
此外，酒店还定期举办文化活动和体验课程，让客人亲身参与到当地的传统文化中。
这种融合了文化元素的主题酒店，吸引了许多对当地文化感兴趣的游客，成为了当地文化交流的重要场所。
最后，我们来介绍一家以奢华主题为特色的主题酒店。
这家酒店位于繁华都市的中心地带，以奢华和高端为主打，吸引了许多追求品质生活的客人。
酒店的装修豪华而精致，每一个细节都彰显着奢华和尊贵。
客房内配备了高档的家具和设施，为客人提供了舒适而尊贵的住宿体验。
此外，酒店还提供了私人定制的服务和奢华的SPA体验，让客人尽情享受奢华之旅。
这种追求奢华和高品质的主题酒店，吸引了许多富裕人士和商务精英，成为了他们品味生活的象征。
总的来说，主题酒店通过独特的设计和个性化的服务，吸引了不同类型的客人，成为了酒店行业的一大亮点。
无论是以海洋、文化还是奢华为主题，主题酒店都在不断探索和创新，为客人带来全新的住宿体验。
希望这些主题酒店的案例能够给大家带来一些启发，也希望主题酒店在未来能够继续创新，为客人带来更多惊喜和享受。
主题酒店设计方案
主题酒店设计方案主题酒店设计方案主题酒店是指以特定的主题或概念为基础进行设计和装饰的酒店。
它们注重独特性和创意，并通过装饰、音乐、灯光、服务等方面为客人提供特别的体验。
下面将为您介绍一个主题酒店的设计方案。
我们的主题酒店的主题是“水下世界”。
整个酒店将以海洋生物和海底景观为设计灵感，给客人带来身临其境的海底探险体验。
首先，入口的设计将非常重要。
我们计划在入口处建立一个大型的鱼群雕塑，伴随着流动的水幕墙。
当客人进入酒店时，他们将会感受到仿佛置身于海洋深处的错觉。
接待处将采用贝壳形状的台子，工作人员将穿着海洋主题的制服，为客人提供热情周到的服务。
酒店的客房将是整个设计中的重点。
每个客房都将有一个大型的观景窗，窗外可以看到逼真的海底景色。
客房的墙壁将以壁画形式创造壮观的珊瑚礁和五彩斑斓的鱼群。
床头的灯具将设计成水母形状，投射出柔和的光线。
客房内的家具和装饰物将选择流线型和曲线型的设计，以模拟海洋波浪的形状，为客人打造一个舒适、放松的空间。
酒店的公共区域也将注重主题的体现。
大堂的天花板将被设计成一片渔网，悬挂着逼真的海洋生物造型灯具。
墙上将展示不同种类的海洋生物的照片和介绍，为客人提供一些关于海洋生物的知识。
酒店的餐厅和咖啡厅将以海洋为主题，提供各种美味的海鲜菜肴，让客人能够边用餐边欣赏到海底世界的美景。
此外，酒店还将提供一些特色的服务和设施来增加客人的体验。
例如，我们计划建立一个室内的水上乐园，供客人尽情嬉水。
我们还将提供浮潜和潜水课程，让客人有机会真正地感受到海洋的魅力。
此外，我们还将提供SPA和按摩服务，使客人在海底的氛围中得到放松和舒适。
总之，我们的主题酒店设计方案将打造一个充满创意和独特性的“水下世界”。
通过精心的设计和装饰，客人将能够身临其境地感受到海洋的神秘和美丽。
我们相信，这样的设计方案将吸引来自世界各地的客人，成为他们难忘的旅行经历。
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Theme Hotel Design：When the hotelevent themeHoward StutzTheme Hotels emerging as a new form of hotel development, in foreign countries, nearly 50 years, and in our short history，distribution range is also confined to more developed in the hotel industry in Guangdong，Shanghai，Shenzhen to have to return to nature, science, technology，or nostalgic-themed hotel，all reflect the unique operating characteristics. Although the theme hotel in China there are new things，but in the international hotel industry is a kind of new trend。
Only a few themes from the domestic hotel business situation, business conditions were better than other hotels.Looking into the future so bright theme hotel，theme hotels it is necessary to carry out planning and design analysis，developing the theme of the hotel to provide some pertinent "cannon fodder." This paper introduces the theme，theme, theme, and a rational distribution of functions of parts to elaborate。
1. The introduction of the themeTheme Hotel also known as "Featured Hotel”，is based on a particular topic, to embody the hotel's architectural style and decorative arts, and culture-specific, so that customers receive personalized culture of feeling, at the same time services into the subject, personalized service to replace the generalized service for customers with joy, knowledge and stimulation。
History, culture，urban, nature, myth，fairy tales can become the theme of the hotel to play.2. Positioning themeIn doing scenic spot，the first to determine her direction and orientation to the many competitors, bigger and stronger. Similarly, the theme of the hotel is also true，but when it is located within the scenic area, the more the subject is attached to scenic location，with echoes of its services. When she is not only dependent on the city or scenic areas exist，the theme of the exact location of the hotel is particularly important to consider the problems to be more。
Hangzhou "Dream Castle" is allowed to fail due to subject positioning a typical case。
3。
Hangzhou "Dream Castle"The end of 2003 and plans to spend 1。
5 billion yuan，known as "China's first super-star hotel" and ”Dream Castle” from Hangzhou Xiaoshan District, the start of the news came,, the person said: ”As the program changes，’Fantasy Castle’ can not be built。
” ”Dream Castle" is the original plan of Hangzhou World Leisure Expo 2006，the landmark building, covers an area of 130,000 square meters, more than 100 meters high，the investor is well-known privateenterprise Song City Group. Its designers, but also designed the world’s largest hotel （MGM Grand）and American designer Mr。
Johnson.This ultra—luxurious design, is supposed to be a successful model, but ended in failure. The root causes of failure，not to say that she did not locate, but in their positioning committed two fatal. One theme too far out of market positioning：Hangzhou as a leisure capital, but also to be at the center of the Yangtze River Delta area, located in the Yangtze River Delta is why leisure tourist and the business meeting customer is reasonable。
The ”dream castle” theme chosen not to support this position，the super star of the building will be far beyond the casual market's spending power. Second，the theme from the city location too heterogeneous: Hangzhou is a beautiful and peaceful south of Yangtze River，is a modern leisure city；the ”Dream Castle" to "dream” as the theme, luxurious and magnificent, and rooted in the comfortable life of leisure atmosphere the contrary, the pursuit of a far away from reality experience. She's wrong is not taken into account where the city’s image positioning and urban planning, then failure is a matter of course。
4.Show topics in depthAfter positioning the hotel to seize the theme, we must consider how to let visitors experience the charm of the hotel’s theme，which requires self—display of themed hotels. A successful theme hotel theme through its theme of environment and atmosphere to demonstrate the concept, in other words，the theme is the theme of environment and atmosphere of the concept of reification. Either by theme architecture，landscape theme extrinsic kind of characterization to look into the hotel's theme，theme decorations，etc through the physical appearance to display within the theme of the hotel。
But need to be selective, strictly, to be perfect，harmony，a vivid contrast to the theme of environment and atmosphere.4.1 Architectural, landscape and environment in the subjectSubject building is a tangible demonstration of the theme hotel in the customer plays a key role when the first purchase. In addition to the pursuit of a unique architectural theme, but also should grasp the good and the surrounding geographical coordination，coordination with the surrounding environment itself is part of the customer experience。