《跨境电商实用英语》PPT (2)
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《跨境电子商务英语》教学课件(共8单元)Unit 2
Warming-up Activities
Conversation
B: Quite reasonable. What products are you going to sell? A: The bags and shoes. To be specific, men’s, women’s and teenager’s dress, shoes, sneakers and sandals. B: It’s great. As far as I am concerned, what you have to do next is setting up your online store on a platform. A: I’ve heard some e-commerce platforms, but I am not familiar with them. B: Then you need to do a survey about these platforms to compare their advantages and disadvantages. A: That’s right. That’s what I should do.
New Words and Phrases
8. distributor /dɪ'strɪbjətə(r)/ n. 经销商；分销商 9. branch /bra:ntʃ/ n. 分公司；分支；分部 10. brainchild /'breɪntʃaɪld/ n. 发明；新构想 11. franchise /'fræntʃaɪz/ n. 特许；（公司授予的）特许经 销权 12. straightforward /ˌstreɪt'fɔ:wəd/ adj. 简单的；易懂的 13. submit /səb'mɪt/ v. 提交 14. approval /ə'pru:vl/ n. 批准；同意
《跨境电子商务实用英语》全套教学课件1-3 Cross - border E-commerce Development in China
There are more than 5,000 enterprises on Cross-border E-commerce platform, and over 200,000 enterprises engage in cross-border e-business through various platforms. According to the estimates of Ministry of Commerce, the overall transaction volume of Cross-border Ecommerce is expected to reach 9.0 trillion in 2018, accounting for 23% of import and export trade. The insiders expect that the average annual growth rate of China's Cross-border Ecommerce will stabilize at 20% or more in the next four years.
PART 2 Passage Reading
3
In terms of business model, Cross-border E-commerce is B2B-dominanted, and B2C gradually develops
Taking the operating model as the criterion, Cross-border E-commerce can be divided into general trade (cross-border B2B) and cross-border online retail (cross-border B2C and C2C). The transaction subject of cross-border trading orders tend to be small and the channels of products from factory to consumers are becoming increasingly diverse, thus the B2C transaction share is predicted to further increase in the future. However, due to the large volume of B2B transactions and stable orders, cross-border B2B transactions accounted for 92.4%, occupying the dominant position among China's Cross-border E-commerce models in 2014; In 2015, Cross-border E-commerceB2B
PART 2 Passage Reading
3
In terms of business model, Cross-border E-commerce is B2B-dominanted, and B2C gradually develops
Taking the operating model as the criterion, Cross-border E-commerce can be divided into general trade (cross-border B2B) and cross-border online retail (cross-border B2C and C2C). The transaction subject of cross-border trading orders tend to be small and the channels of products from factory to consumers are becoming increasingly diverse, thus the B2C transaction share is predicted to further increase in the future. However, due to the large volume of B2B transactions and stable orders, cross-border B2B transactions accounted for 92.4%, occupying the dominant position among China's Cross-border E-commerce models in 2014; In 2015, Cross-border E-commerceB2B
《跨境电商实用英语》PPT (23)
to its characteristics of capital security, speed, convenience and wider coverage.
PART TWO
Passage Reading
PART 2
Passage Reading
Payment
Order payment serves as the indispensable key part throughout Cross-border E-commerce, covering both online and offline approach. Offline bank approach is essentially the same as the original payment in international trade, excerpt that the platform of business shifts from offline exhibitions to B2B (, Made in China, Global sources etc) and B2C websites (AliExpress, eBay, Amazon etc). Offline payment methods include Cash, Letter of Credit (L/C), Payment on Delivery, Western Union Transfer and Documentary Collection as well as Documents against Payment (D/P), Installment, Payment on Credit and Deferred Payment, among which the first four are generally the main options.
PART TWO
Passage Reading
PART 2
Passage Reading
Payment
Order payment serves as the indispensable key part throughout Cross-border E-commerce, covering both online and offline approach. Offline bank approach is essentially the same as the original payment in international trade, excerpt that the platform of business shifts from offline exhibitions to B2B (, Made in China, Global sources etc) and B2C websites (AliExpress, eBay, Amazon etc). Offline payment methods include Cash, Letter of Credit (L/C), Payment on Delivery, Western Union Transfer and Documentary Collection as well as Documents against Payment (D/P), Installment, Payment on Credit and Deferred Payment, among which the first four are generally the main options.
跨境电商实用英语Module 2 Electronic Products
Picture 10 Photocopier 复印机
• feeder output tray 复印机输出盘 • document handler 原件插入口 • cover 压板 • control panel 控制面板
• paper trays 复印纸盘 • paper in reserve 复印纸储备 • bypass feeder 复印纸输入盘 • automatic sorting trays 自动分类
整理盘
Picture 11 Headphones 耳机
Picture 11 Headphones 耳机
• jack plug 连接电缆插头 • earphone 耳机 • adjusting band 调节环
• headband 头环 • resonator 谐振腔 • ear cushion 耳垫 • connecting cable 连接电缆
• on/off light 电源开关指示灯
Picture 9 Fax Machine 传真机
Picture 9 Fax Machine 传真机
• document receiving 传进文件出口
• data display 液晶资料显示屏
• start key 起动键
• sent document recovery 传出文件 出口
• fluff trap;lint trap 绒毛搜集器 • door 机门 • fan 风扇 • motor 电动机 • safety thermostat 安全恒湿器 • heating element 电热丝 • cabinet 外壳 • levelling foot; leveling foot 水平调 节脚架
• play 播放键 • stop 停止键
《跨境电子商务实用英语》全套教学课件1-2 The Significance of Cross-border E-commerce
3
Learn words and expressions concerning talking about above issues in the significance of Cross-border E-commerce
PART ONE
Warming-up
PART 1 Warming-up
PART 1 Warming-up
B. Li Yansheng, Senior Vice President of Shenzhen 4PX
Information Technology said, “Chinese people are earning more and the standard of living is rising, the need and want of overseas high quality, high priced and safe products is increasing. So there are huge demands which prosper the development of international e-commerce.”
In the context of global sluggish foreign trade and China’s economic downturn, Cross-border E-commerce undertakes the mission of promoting the transformation and upgrading of China's open economy and building new economic growth points.
A. The State Council of China officially announced its plan to establish a “Cross border E-Commerce Comprehensive Pilot Area” in Hangzhou in March 2015, featuring a lot of preferential tax policies and streamlined customs clearance procedures.
《跨境电商实用英语》第2版 人大版习题答案Unit 2-Chapter 6(修改版)
Part Two：Passage ReadingTask 11. “C opycat” electronic products and cheap wedding dresses.2. Through intelligent recommendation technology and intangible interactions.3. They expect that a product bought on Cdiscount arrives at a speed comparable to ordinary French products.Task 21.accessory2. consensus3. accrueattribute4. repulsive5. In view of6. warranty7. dedicate8. concedeTask 31.Such shirts packed in carton box can save freight cost.2.Each newbie had to go to the front and made a brief self- introduction.3.Please quote us as soon as you receive our inquiry.4.Are you satisfied with the performance of your new car?5.The reconstruction of the city is underway.6.John attributed his success to good luck.Passage Translation各国电子商务网络平台的现状无论是国内还是国外的企业家都逐渐意识到电子商务中所蕴含的巨大商机，不少企业开始由单一的线下传统交易模式向互联网电子商务交易模式转移。
《跨境电商实用英语》全套教学课件Unit 2-Chapter 3 Amazon Platform(B2B)
PART 2 Passage Reading
The characteristic of Amazon Business is that the products are directly sold by or sellers from third-party platforms. Amazon believes that as a businessonly platform, the new site will be able to improve the relationship between Amazon and those sellers who only do business with companies, helping the platform to provide a wider range of products.
With already more than 2 million products, Amazon Business will replace . Meanwhile, Amazon Business will also take over ’s commercial, industrial and scientific departments. It is reported that Amazon Business may take the existing business as the starting point, and will make a great leap forward in the field of B2B e-commerce market.
PART TWO
Passage Reading
PART 2 Passage Reading
《跨境电商实用英语》全套教学课件Unit 2-Chapter 6 E-commerce Platforms in Different Countries
Байду номын сангаас
PART 2 Passage Reading
3 Wish
Headquartered in the US, Wish is a mobile B2C cross-border e-commerce platform. The dark horse has stood out among mobile terminals by accruing a transaction volume above USD 100 million within less than three years. Wish, being an e-commerce newbie, has no experience in designing shopping platforms for PC terminals. In view of this, it develops mobile terminal markets without mental load. The most important characteristic of a mobile terminal is “always accessible”, which gives rise to fragmented demands.
1
Acquire basic knowledge about Lightinthebox, , Wish, Lazada and Cdiscount
2
Understand the features and advantages of Cross-border E-commerce platforms in different countries
PART TWO
Passage Reading
PART 2 Passage Reading
3 Wish
Headquartered in the US, Wish is a mobile B2C cross-border e-commerce platform. The dark horse has stood out among mobile terminals by accruing a transaction volume above USD 100 million within less than three years. Wish, being an e-commerce newbie, has no experience in designing shopping platforms for PC terminals. In view of this, it develops mobile terminal markets without mental load. The most important characteristic of a mobile terminal is “always accessible”, which gives rise to fragmented demands.
1
Acquire basic knowledge about Lightinthebox, , Wish, Lazada and Cdiscount
2
Understand the features and advantages of Cross-border E-commerce platforms in different countries
PART TWO
Passage Reading
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A.My friend has decided to buy a silk scarf from this
online shop because 98% of the buyers have given their favorable comments to this item. She said the buyers’ comments are reliable and objective.
PART TWO
Passage Reading
PART 2
Passage R
Comments on products refer to the service evaluation from buyers to sellers about the description accuracy of products, communication quality, response speed, and delivery time of products at the end of the transaction. For Cross-border Ecommerce sellers, comments on products are very effective sales tools. More than 90% of buyers said they would read the comments before placing the order; more than 80% of the buyers said their buying behavior was affected by positive ratio and comments on products. If the buyer has real personal feeling and is impressed by the service after he confirms receipt, the buyer will be very happy to make a satisfactory evaluation on their own shopping experience. If the seller receives positive comments, he must express thanks, such as issuing coupons, promotion code, and special discounts to help buyers to purchase again. If the seller receives negative feedback, he must let the buyer express dissatisfaction and make up for it timely, the seller can also guide the buyer to revise the negative comments.
Use appropriate expressions to reply to customers’positive comments and negative comments
PART ONE
Warming-up
PART 1
Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
1
2 3
Acquire basic knowledge about comments rating on Cross-border E-commerce platforms
Use communicative skills of reminding and convincing customersto give comments on products
PART 2
Passage Reading
1
1.Directly ask the buyer to leave a comment
跨境电商系列教材
跨境电商实用英语
Chapter 2 Comments on Product/Service
Unit 5 After-sale Services of Cross-border E-commerce
Learning Goals
After studying this chapter, you are expected to：
the buyer can modify the comment. If the customer does not leave a comment, the seller
can send a message or e-mail to urge the buyer according
to different situations.
PART 2
Passage Reading
On AliExpress, if the seller has different opinions with the buyer’s negative comments, the seller can contact
the buyer within 30 days after the comment is effective,
PART 1
Warming-up
B. Customer’s review on Cross-border E-commerce is a good vehicle for
word-of-mouth marketing. Customers’ positive comments can improve the products’ exposure rate.