商务英语精读1unit 1
新编商务英语精读1教学案
课时计划任课班级：商务英语131 班 1 周 1 号教学时间：2013 年月日Unit One Essentials of Business (1)ContentText: The Nature of BusinessDifficult Points1.Talk about some words, phrases or expressions about business;2.There are many new words in the text;3.Translate some difficult sentences of the text.Page 2: Warming-upWork with your group and think out as many words, phrases or expressions as possible about business.1) Are you interested in business? Why or not?2) What activities do you think can be labeled as business activities?3) Have you ever been involved in any business activities before?4) What do you think is important for success in today’s business world?(Teacher’s Book: Page 24)Good management, adequate planning, sufficient financial resources, healthy cash flow, controlled spending and the ability to collect money owing, effective marketing, a good product and service.Part Two: 15 minutesPage 5: New words No.1-17 to the first 6 paragraphs of the Text1. Divide the words in two groups: No.1-10; No.11-17;2. Lead the students to spell the words one by one;3. Repeat the words and play translating game;4. Mark the words in the three paragraphs and recognize them.Part Three: 30 minutesPage 2: Translate and understand the first 6 paragraphs of the Text1. Read the first 6 paragraphs silently and pay attention to the difficult points;2. Translate each sentence into Chinese and mark some language points:3. Review by reading each paragraph twice;4. Review by asking some questions: some from No. I, Page 81) What does “business” mean in the text?The key comes from Paragraph 1:It means the human activity related to material things. It’s necessary for civilization. And it is found in all societies, even the simplest ones. It’s the activity of producing and distributing goods and services.2) What are the four basic factors of production?The key comes from Paragraph 2:They are land, labor, capital, and entrepreneurship.3) What does the term “land” in this text refer?The key comes from Paragraph 3:Here, the term land is used most general way. It refers not only to a piece of real estate where we might build a factory, but it also means all the raw materials used for production.Some materials are on the earth’s surface, and some are under the surface. And some raw materials may be extracted from the air. All of the raw materials for production come from the land, the air, and the oceans.4) What does the term “labor” refer to in this passage?The key comes from Paragraph 4:It refers to the use of mental or physical work to produce goods. Most labor changes raw materials into finished products and then distributes these to buyers.5) What is the general meaning of “capital” in everyday language?The key comes from Paragraph 6:It means several things. The most general meaning is wealth or money.6)What does the term “capital” refer to according to this passage?The key comes from Paragraph 6:But it also refers to the equipment that money purchases. It’s all the things that workers use in production and distribution. It refers anything that helps to produce and distribute goods.5. Read the first 6 paragraphs together to review.Part Four: 10 minutesPage 6: New words No.18-32 to the rest 3 paragraphs of the Text1. Divide the words in two groups: No.18-28; No.29-32 with the 9 phrases;2. Lead the students to spell the words one by one;3. Repeat the words and play translating game;4. Mark the words in the paragraphs and recognize them.Part Five: 15 minutesPage 3: Translate and understand the rest three paragraphs of the Text1.Read the paragraphs silently one by one and know what are your difficult points;2.Translate each sentence into Chinese and mark some language points:3. Review by reading each paragraph twice:4. Review by asking some questions from No. 1, Page 8Questions:7)What is called entrepreneurship?The key comes from Paragraph 7:Putting together land, labor, and capital to make something of value, is called entrepreneurship8)What responsibilities should an entrepreneur take?The key comes from Paragraph 7:The entrepreneur is the person responsible for controlling and directing the other three factors. He is the leader, and the employees follow his direction.9)What kind of problems will a company cause to people when it goes bankrupt?The key comes from Paragraph 9:It means the company becomes unable to pay its debt, it causes problems for many people. It’s hard for the employees who have to seek work elsewhere; the customers must look for another place to buy the products; creditors usually lose some moneyto the company. But the entrepreneur takes the biggest risk if the business succeeds or fails. He must pay them up to the limit of his ability to pay.10) When will the entrepreneur make a profit and when will he suffer a loss?The key comes from Paragraph 9:If he is skillful and lucky, the money he receives from his business venture will pay for the land, labor, and capital and there will still be extra money remaining for him. This extra money is the profit. If the money he receives from the business venture is not enough to pay all of the costs, the difference is the loss.5. Read the rest 3 paragraphs together to review.课时计划任课班级：商务英语131 班教案编号： 1 周 2 号教学时间：2013 年月日Essentials of Business (2) I. Review the content of the passageII. Recite the passageIII. Explaining the language pointsrelate:relate something to something else 与……有关e.g. The report seeks to relate the rise in crime to an increase in unemployment. V+ ing as subject: The -ing form of the verb can be used as the subject of a sentence e.g. Seeing is believing.Taking good photos requires patience as well as keen eyes.Watching television at spare time is a good entertainment.辨析capital & money:Capital is the money or property that you use to start a business or to make more money. Money is what you earn by working and you use in order to buy things.e.g. The recycling industry is making huge capital investments in equipment.Do you have enough money to pay for the sandwiches?Therefore, collocations related with "capital" are: capital intensive industries(资本密集产业); venture/risk capital(风险资本); intellectual capital(智识资本). etc. Collocations related with "money", on the other hand. are: money bags(有钱人); Money makes a mare go.(有钱能使鬼推磨); money worshiper(金钱至上主义者). entrepreneurship:Entrepreneurship is a frequently used concept in English-speaking countries, but it is difficult to define and translate. It generally refers to a management concept characterized by development and renovation and the ability to implement this concept in marketing.(它指的是一种发展的、革新的经营观念，以及将这种观念贯彻在市场中的能力。
CollegeEnglishBook1精读第一册课后答案
CollegeEnglishBook1精读第⼀册课后答案Unit OneText A: Language FocusVocabularyI．Blank-filling1.1) respectable 2) agony 3) put..down 4) sequence 5) hold back 6) distribute7) off and on 8) vivid 9) associate 10) finally 11) turn in 12) tackle2.1) has been assigned to the newspaper’s Paris office.2) was so extraordinary that I didn’t know whether to believe him or not3) a clear image of how she would look in twenty years’ time4) gave the command the soldiers opened fire.5) buying bikes we’ll keep turning them out3.1) reputation rigid to inspire 2) and tedious What’s more out of date ideas3) compose career avoid showing hardly hold backII. Synomyms/doc/fe3343436.htmlposed2. severe3. agony4. extraordinary5. recall6. command7. was violating 8. anticipateIII. Collocation1.At2. For3. Of4. With5. As6. About7. To8. In in9. From10. On/uponComprehension ExercisesI.Cloze1.Text-related1)Hold back 2) tedious 3) scanned 4) recall 5) vivid 6) off and on7) turn out/in 8) career2.Theme-related1)Last 2) surprise 3) pulled 4) blowing 5) dressed 6) scene7) extraordinary 8) image 9) turn 10) excitementII.Translation1.Sentence2.PassageSusan lost her legs because of/in a car accident. For a time, she didn’t know how to face up to the fact that she would never (be able to) walk again.One day, while scanning (through) some magazines, a true story caught her eye/she was attracted by a true story. It gave a vivid description of how a disabled girl became a writer.Greatly inspired, Susan began to feel that she, too, would finally be able to lead a useful life.Text B:Comprehension Check1-6: CACDBDTranslation:1.我⽿朵⾥嗡嗡作响，听不见他们后来讲的话，只东⼀点西⼀点渗⼊⽚⾔只语。
商务英语精读课件Unit1-3,Sports and Business
Unit One Sports and Business A PLAN FOR TEACHING Background Information Language and culture focus Structures of the texts Exercises Teaching Aim ★Cognitive Information: Business in Sports; ★Language Focus: Have a good command of the key words and phrases, the useful structures and the corresponding grammar. ★Communicative skills: Grasp the expressions of “complimenting”. ★Lexical Knowledge: Be aware of the meaning of the suffixes in the Extended Activities (-er, -or, -ant, -ent, -ee, eer). Steps of teaching 1. Revision 2. Led-in questions and answers 3. Background knowledge 4. In-depth study of the texts 5. Structure analysis Led-in questionHow Are Sports and Business Related? Your interest in sports is someone else’s business. Background knowledge Sport Business Sport business concerns the commercial side of sports management and encompasses many subjects including sponsorship, marketing, TV rights, merchandising, finance, legal issues, player representation as well as the management of the sports infrastructure. Language points 1) Key Words Reading I 1 revenue n. e.g. This year’s revenue of the government was less than that of last year.2 athlete n. e.g. top athlete pro (professional) football playere.g. She is the star player in her team. 3 capitalize v. e.g. You can choose to capitalize some of the value of your pension. 4 contribute v. e.g. He contributed 50,000 to the Red Cross.5 impose ( on ) v. e.g. Don’t impose your opinion on others. Imposition n. e.g. The county council has not yet given its consent to the imposition of any traffic regulations.6 boom n. e.g. Long holidays have brought about a travel boom. boom v. e.g. The turnover of the company has kept booming since the application of the new working method.7 dominant adj. e.g. As a dominant figure at the conference, he made an important speech and attracted much attention. dominate v. e.g. The attempt of the major powers to dominate smaller countries should be checked.8 implement v. e.g. The agreement was signed but its recommendation were never implemented. implementation n. e.g. The full implementation of the policy will take some time.9 enthusiasm (for, about ) n. e.g. Enthusiasm for his program is growing. Enthusiasm n. e.g. Anthropology is his enthusiasm. (un) enthusiastic adj. e.g. She was enthusiastic about taking ballet lessons. 10 subsequently adv. e.g. He apologized subsequently. Subsequent adj; (following in order or time) e.g. subsequent developments consequent adj. e.g. They tried toprevent an oil spill and the consequent damage to wildlife. 11 fit (in) v. e.g. These shoes fit me. Fit in (with) He doesn’t fit in with these people. Outfit n.& v. e.g. A hiker’s outfit consists of a backpack, hiking shoes, a torch, and a rope, etc. outfitter n. e.g. The outfitter provided everything needed for the safari 12 sole n. e.g. The underside of the foot, a shoe or boot is called the sole. sole adj. e.g. He is the sole survivor of the crash, all the others died. 13 established adj. e.g. The festival has become established as one of the town’s annual events. Establishment n. e.g. It was the establishment of his reputation that made him so successful. Reading II 1 loom v. (above/over/up out of) e.g. Suddenly the mountains loomed up out of the mist. loom n. e.g. Loom is a machine used for weaving cloth. 2 endorse v. e.g. All endorsed the treaty as critically important to achieve peace. endorsement n. e.g. Endorsement means writing your name on the back of a check or official document to make it legal. 3 high-quality adj. e.g. High-quality goods are sold well in the market. 4 low-cost adj. e.g. Low-cost airlines sell tickets at a low price. 5 rival adj. e.g. They were spying on their mutual rival partner. rival n. e.g. His best friend became his rival in the basketball team. rival v. e.g. His ambition les him to rival the career of Edmund Burke. rivalry n. e.g. Rivalry between brothers and sisters is common. 6 trend n.e.g. This style is the latest trend in fashion. trendy adj. e.g. I like trendy clothes. trend-setter n.e.g. A trend-setter is someone who popularizes a new fashion. 7 (health) gym n. e.g. A (health) gym is an athletic facility equipped for sports or physical training. 8 inextricable adj. e.g. an inextricable problem 9 pitch v. e.g. He had tried to pitch the series to all the major television networks. 10 respective adj. e.g. They are both successful in their respective fields. respectively adv. e.g. I’m referring to each of you respectively. 2) Key Phrases Reading I 1 bring one’s enthusiasm to e.g. The teacher tries to bring his enthusiasm to the classroom. 2 get to e.g. I got to reminiscing 3 put into practice e.g. The companies urge the government to put the committee’s agreement into practice. 4 capitalize on e.g. They capitalize on their success by raising prices. 5 contract out e.g. The company contracts the printing out to an outside firm. 6 be + adv. (well/ideally/uni。
Unit 1 Sports and Business_商务英语精读
★Assign to the students pre-reading and post-reading work and the exercises in the workbook.
★Communicative skills
教学方法
★Led-in questions and free discussion
★Let the students listen to the recording of the texts and imitate the intonation, and at the same time grasp the main idea of the texts
★Top-down and bottom-up explanation
★Text analysis
★CAI
技能培养措施
★Brainstorming
★Pair-work
★Interaction
★Role-play
★Questions and Answers
ቤተ መጻሕፍቲ ባይዱ讨论
练习
作业
★Let students discuss the led-in questions , the text structure and the writing techniques of the texts.
★Require the students to learn by heart all of the vocabulary and BE knowledge and preview the new words and expressions of the next unit.
商英阅读Unit 1
Globalization
Globalization, as a concept, refers both to the "shrinking" of the world and the increased consciousness of the world as a whole. It is a term used to describe the changes in societies and the world economy that are the result of dramatically increased cross-border trade, investment, and cultural exchange. In specifically economic contexts, globalization is often used in characterizing processes underway in the areas of financial markets, production, and investment. Even more narrowly, the term is used to refer almost exclusively to the effects of trade, particularly trade liberalization or "free trade."
4. mitigate [‘miti.geit] vt. 减轻，缓和 e.g. The government is trying to mitigate the effects of inflation. 政府正试图缓和通货膨胀的影响。 5. aggregate [‘ægrigeit] n. 合计 e.g. The television audience aggregated 30 millions. 电视观众合计达3000万人。 6. irreversible [,iri'və:səbl] a. incapable of being reversed 不可逆的 ;不能翻转的;不能取消的; e.g. He suffered irreversible brain damage in the crash 他在事故中大脑受伤无法治愈.
商务英语1-businessenglish_第一单元
商务英语/ 对公众说话/ 01应征面谈Introducing Yourself at an Interview找工作时的面试，正是应征单位决定是否要延揽应征者的依据。
在面试中，除需注意衣装合宜之外，得体出众的谈吐实为关键所在。
怎么样的谈话内容和态度，才能使你脱颖而出呢？英文正文Good morning. It's a pleasure for me to be here in front of you to present myself. My name is Jennifer Wong, and I am a candidate for the position of Overseas Sales Representative.My background and work experience are tailor-made for this position. I studied marketing as an undergrad here in Taiwan, and in 1985, I received my MBA from the University of Texas School of Business. For five years now, I have utilized my skills and knowledge as the Assistant Director of Exports for Magic Kitchen Supplies.Action Appliances is a forward-looking company. I am aware that you are expanding into new markets, particularly in the U.S. Thus you are going to need aggressive, take-charge sales representatives. At Magic Kitchen, during my five years there, we expanded our U.S. market share by 25%. This is just one example of my ability to go out there and sell products.A position with your company would be both a learning experience and a great opportunity. I look forward tobecoming part of the Action team. Thank you.中文翻译↑早安。
新标准商务英语综合教程1Unit1Amatterofchoice译文
精品文档新标准商务英语综合教程 1 第一单元译文关于选择苏mei 译资本主义的可靠主力--股份制公司--看起来出奇的持久，但是其面临的压力也在与日俱增。
1967年，约翰·肯尼斯·加尔布雷斯在其著作《新工业国家》中指出，美国由少数几家大公司以稳定为名掌控国家经济。
这种等级森严的官僚组织长期生产标准化产品，定期推陈出新，改良产品。
他们为工人提供终身制的就业机会，并与大型工会保持着良好的劳资关系。
那个世界现在已经不复存在。
美国的大型公司要么消失了，要么在全球化竞争中转型了，其中大多数企业已经由大批量转向高价值、由规模化转向定制化生产体系。
而且这些公司已经平抑了其管理层级，如今很少有人愿意一生只在一家公司里步步高升。
形势正在剧变，但是，这到底要将我们带向何方？现代公司又将何去何从呢？这里有三个为公众普遍接受的答案。
第一种观点认为，少数几家大公司正在无声地收购这个世界。
过去几十年中公司兼并的案例比皆是，创下了历史记录。
幸存下的公司比国家政体还要强大许多。
第二种思想学派的的观点却大相径庭。
他们认为大公司已经成为过去。
若要了解未来趋势，就看看电脑销售企业“单轨公司”吧。
单轨公司没有厂房、仓库以及其他任何有形资产。
该公司在亚特兰大一幢写字楼里租了一层办公区。
自由职业者此刻正在办公桌前设计电脑------尽管需求量仍然不高。
第三种观点认为传统公司正在被公司网所取代。
创业团队建立一个网络组织来推销其观点理念。
他们把点子卖给出价最高者，然后构架下一个点子，创建下一个公司，资金由风险投资家提供。
另一种展望公司未来的方法是聚焦影响公司发展的外部环境。
这种环境由一件事决定----选择。
科技和全球化为个人和公司提供了前所未有的机会，使得他们能够在传统体制之外搜集信息并展开经济活动。
规模化大生产时代降低了生产成本却限制了产品选择，而现代化弹性生产体系既降低了成本又增加了选择：消费者能够更自由地选择将钱花在何处，生产商能够更自由地选择供应商，股东也能够更自由地选择投资对象。
最新商务英语精读1unit-1精品课件
第十五页，共37页。
分销方式或提供新的服务。他必须能够判断人们发明创造的价值，不论它 是一个新玩具，一个新的归档方法，或一种新的广告方式。最后，他承担 业务的所有风险。
第十页，共37页。
Cultural Background
B. Entrepreneur (企业家) A person who risks his or her time,
effort, and money to start and operate a business is called an entrepreneur.
accounting n.
insurance n.
capital n.
factor n.
第六页，共37页。
venture n.
limit n.
estate n.
process v.
share n. bankrupt a.
第七页，共37页。
data n.
initiate v. purchase v.
Teaching Courseware: New Business English
Intensive Reading Book One
第一页，共37页。
Unit One --- Reading I The Essentials of Business
Warm--up Text
Translation Notes
People or Organizations Engaged in Business:
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What words can you associate with the pictures?
relate v. construct v. accomplish v.
bond n. stock n. distribute v.
finance v. extract v. accounting n.
相关搭配： at all risks无论冒多大风险 at risk 在危险中 at the risk of 冒着…的危险
相关词 risky adj. dangerous 危险的
a. They will go ahead with their plans, even at the risk of offending the local people. b. Anyone traveling without a passport runs the risk of being arrested . c. The businessman is crazy to risk his money on an investment like that.
Word Study
1.risk
n.1) 风险，危险性： 【例句】There is a risk.有很大危险性。 2) a danger 危险： Fishermen face a lot of risks in their daily lives.渔民在日常生活中面临着 很多危险。 3) (某种)险；被保人，被保物： 【例句】fire risk火险 He is a good risk. 他是个条件好的被保对象。 vt.1) 下赌注： 【例句】He risked his fame.他以他的名声作赌 2) 冒……的危险： 【例句】He risked his life for honor’s sake.他为了名誉而甘冒生命危险。
Cultural Background
B. Entrepreneur (企业家) A person who risks his or her time, effort, and money to start and operate a business is called an entrepreneur.
译 文:
商 务 的 性 质
1 商务是与物质相关的人类活动。商务对人类文明是必要的。它 存在于所有社会形态中，即使是最简单的社会。商务会包括商品 生产，例如制造飞机、修建房屋和生产纸盒。它也包括为生产活 动提供金融财政服务。如贷款、股票和债券交易、销售有关获取 商务资本的保险单。其他形式的商务包括买卖交易，这是销售产 品和提供各种服务，例如会计、分销和维修。所以，商务是生产 和销售商品以及服务的活动。 2 我们研究商务时，有必要了解生产的四个基本要素。这四个因 素是土地、劳动力、资本和企业家素质。这四个术语是什么意思 呢？ 3 要想生产东西，使用土地是必须的。这里，土地这个术语被广 义使用。它不仅指我们可能建工厂的一块房地产，而且还指所有
2.perform
vt. 1) 做；完成；实行：（比 do, carry out 正式） 【例句】The doctor performed a difficult operation. 2) 履行，执行（允诺，命令） 【例句】He performed his duty faithfully. 他忠实地履行了他的职责。 3) 指挥或举行（仪式） 【例句】The ceremony was performed on April fifteenth. vi. 1) (机器) 操作 【例句】Is that new car performing well ? 那辆新车好开吗? 2) (人)表现 【例句】He performs well under pressure. 在艰难情况下他表现得很坚强。
Teaching Courseware:
New Business English Intensive Reading
Book One
Unit One --- Reading I The Essentials of Business
Warm--up
Text
Translation Notes New Words Examples Exercises Extended Activities
Cultural Background
C. Types of business Businesses are generally of three types. Manufacturing businesses (or manufacturers) are organized to process various materials into tangible goods, such as trucks or towels. Service businesses produce services, such as haircuts or legal advice. And some firms ------ called middlemen ------ are organized to buy the goods produced by manufacturers and then resell them.
Other Terms Frequently Used in Business Operation: Sell, buy, goods, order, profit, interest, invoice, check, bill, consumer, customer.
II. Pairwork:
1) Are you interested in business? Why or not? 2) What activities do you think can be labeled as business activities? 3) Have you ever been involved in any business activities before? 4) What do you think is important for success in today’s business world? Good management, adequate planning, sufficient financial resources, healthy cash flow, controlled spending and the ability to collect money owing, effective marketing, a good product and service.
Байду номын сангаас
6 在日常用语中，资本有几种意思。最普通的意思是财富或金钱。 但它也指钱购买的设备。作为生产的基本要素之一，资本指工人 用于生产和分销商品的一切东西。它包括工具、机器、建筑物， 例如工厂和生产、储存商品的仓库。因此，资本指帮助生产和销 售商品的一切东西。 7 把土地、劳力、资本整合成有价值的东西，就是所谓的企业家 素质。企业家是指负责控制和指导其他三个因素的人。企业家不 用自己干活，除非他也是一名工人。在商业中，工人执行企业家 的命令。他是领导人，员工听他指挥。
insurance n. capital n. factor n.
venture n. limit n. estate n.
process v. share n. bankrupt a.
data n. initiate v. purchase v.
creditor n. secure v. conduct v.
用于生产的所有原材料。我们发现一些原材料在地球表面，如用 来生产木材的树木。发现其他原材料在地表下面，在矿山和油井 里，还有其他原料，可以从空气中提取。所有用于生产的原材料 都来自于土地、空气和海洋。 4 劳动力是指使用脑力和体力来生产商品。大部分劳动力用在 把原材料变为成品和分销这些产品到买家的过程。在工业化国家 中，一般是脑力劳动多于体力劳动。例如，在制造业和农业上， 机器完成那些非常累人的体力工作，而过去常由没什么技能的人 去做。 5 在另外一些国家，电脑给机器人编程序，还有其他形式的数 据处理设备做许多过去耗费大量脑力劳动的工作。因此，在一定 程度上，下一个因素，资本，可以用来取代劳动力或减少人们用 于商务活动的体力和脑力劳动的数量。
I. Work with your group and think out as many words, phrases or expressions as possible about business.
People or Organizations Engaged in Business: Company, firm, enterprise, joint-venture, corporation, individual company, collective factory, private company, conglomerate ，manager, merchant, salesman, businessman; Places to Conduct Business Activities: Market, department store, supermarket, stock exchange, hotel, restaurant, bank;
refer v. warehouse n. venture n. innovative a.
entrepreneur n. yield v. manufacture v. profit n.
Cultural Background
A. Business (生意) In business English, business means the organized effort of individuals to produce and sell, for a profit, the goods and services that satisfy society’s needs. Generally business can mean buying or selling goods or services. That is the activity of making money by producing or buying and selling goods, or by providing services. When it is used in this meaning, it is uncountable. It can also be used to refer to an organization such a company, shop, or factory that produces or sells goods or provides a service. When it is used in this meaning, it is countable.