商务英语阅读第一册上U
外研社2024新标准商务英语阅读教程1_教学课件Unit_1
the time when sth. is just starting to be developed Eg: Networking technology is still in its infancy, yet it has already reached the point where we can call it a new mass medium.
time off：调休 holiday：一般指法定假日,不用上学或上班的假期 days off：纯粹指不用上班，休息的日子或一段时间，例如周末 leave：可当假期，通常是自己申请的休假。
Half work, half vacation: Meet the “workcation”
clock off
concierge
sb. in a hotel whose job is to help guests by telling them about places to visit, restaurants to eat in, etc. Eg: One skill that will always be a top priority for a hotel concierge is the ability to deal with people , preferably in their own language.
perk ≈ fringe, benefit, perquisite
sth. that you get legally from your work in addition to your wages, such as goods, meals, or a car Eg: Perks offered by the firm include a car and free health insurance.
商务英语阅读Unit 1-叶兴国ppt课件
such that ...：如此…。 如：
Their anxiety was such that they could not sleep．他们如此焦虑，难
以入睡。
.
Business English: A Reading Course
TEXT B：NEW THINKING FOR SUCCESSFUL ENTREPRENEURS
multinational company do? 5. According to the last part of the passage, what does
globalization do?
TEXT A
Business English: A Reading Course
Notes on the Text:
.
1. Summarize the main idea of the Supplementary Reading: New Thinking for a New Financial Order on P9 with no more than 50 words.
2. Finish Part V Test Yourself on P10.
成功水平是计划新事业的第一步。
KEYS TO EXERCISES
Business English: A Reading Course
.
I. DCDAB
II. Free answer.
III. Translation
1.我对中国文化有足够了解，我知道人们当众对抗是 罕见的， 所以我想和我的老板单独交谈。
one-on-one assessment of your boss? 3. What is the entrepreneurial cultures according to Rohit? 4. According to the last part of the passage, what does a
商务英语阅读第一册上 Unit 2
The survey revealed that 47 percent of Americans don’t know when it’s appropriate to see a mental health professional and 68 percent don’t know how to find a mental health professional to help them.
Unit 2
Psychology in Daily Life
Reading One
Reading One
Check your comprehension
Answer the following questions with the information from the
text. What training does a psychologist need to receive before he / she can practice independently in any health car arena?
Reading One
the italicized parts.
Check your vocabulary
Paraphrase the following sentences with a special focus on
When you have a question about your emotional health, psychห้องสมุดไป่ตู้logists can be a great resource.
Unit 2
Psychology in Daily Life
Pre-reading Questions
商务英语阅读教程Unit 1
1 All organizations create products for customers. Thus all organizations have a number of similarities that relate to the activities necessary to create goods and services. It is the role of production and operation management to acquire the necessary resources to create that product, to plan the specific steps through which those resources must pass to become a finished product and to make sure the product conforms to the standards of appearance, performance and reliability. conform, 使一致，使遵守
D. international trade _______________________
1-1
Unit Introduction
8. tell you exactly what you need to do to meet the ISO 9001∶2000 Quality Management Standard.
1-1
Unit Introduction
Check that you understand the following
professional words or expressions. Most of them are common when they are introduced in general English. But they would have particular meanings when they are used to describe production and operation
商务英语阅读1答案
Business EnglishExtensive Reading (1)商务英语阅读（1）Ⅰ. Reading ComprehensionPart One : Directions: Choose the correct answers according to the information given from the passeges. Read the passages through carefully before making your choices. Please mark the corresponding leter for each item on Answer Sheet.Passage One: Questions 1 to 5 are based on the following passage．The popularity in North America is Iceberg Water, a leading brand of bottled water, which is harvested from icebergs off the coast of Newfoundland, Canada．Arthur Wiesenberger, who carries the title Water Master, is one of the few water critics in North America．As a boy，he spent time in the larger cities of Italy，France and Switzerland, where bottled water is consumed daily．Even then，he kept a water journal，writing down the brands he liked best．“My dog could tell the difference between bottled and tap water,”he says．But is plain tap water a11 that bad? Not at a11．In fact, New York’s municipal water for more than 100 years was recently considered among the best in the world in terms of both taste and purity．Similarly，a magazine in England found that tap water tasted better than several leading brands of bottled water．Nevertheless，soft-drink companies view bottled water as the next battle-ground for market share．As diners thirst for leading brands, soft-drink companies and restaurants salivate(垂涎)over the profits．A restaurant’s typical mark-up on wine is 100 to 150 percent, whereas on bottled water it's often 300 to 500 percent．As a result some restaurants are selling bottled water．According to an article in The Wall Street Journal, some of the more shameless tactics include placing attractive bottles on the table for a visual sell，listing brands on the menu without prices，and pouring bottled water without even asking the diners if they want itRegardless of how it's sold，the popularity of bottled water bring us better health and purity. 注意：此部分试题请在答题卡上作答。
商务英语阅读Unit1背景知识
Exterior details of the 200-foot-long (61 m) by 134foot-wide (41 m) building were executed in red sandstone; the entrance doors, windows, and skylights were of glass.
The Larkin Administration Building
It was noted for many innovations, including air conditioning, stained glass windows, built-in desk furniture, and suspended toilet bowls.
• John D. Larkin began a modest soap
factory in Buffalo, New York, in 1875 and marketed two products: Sweet Home Soap, a yellow laundry soap, and Crème Oatmeal, a toilet soap.
The Larkin Administration Building
At the heart of the physical presence of the Larkin company was the Larkin Administration Building, designed by Frank Lloyd Wright and constructed in 1906. It proved the success of the Larkin Idea and ushered in the glory years of the company. This red brick building was five stories tall and was intended to be both practical and yet convey the humane principles of John D. Larkin.
最新文档-商务英语阅读(上册)unit 1-PPT精品文档
When pursuing international business, private enterprises and governments have to decide how to carry out their business, such as what mode of operation to use. A company has a number of modes from which to choose.
purchase and sale of both visible and invisible goods.
International trade has been carried on between countries and geographical regions for thousands of years. Over the centuries, international trade, although periodically interrupted by wars and natural disasters, has gradually expanded, usually at a faster pace than the expansion of world output. The impetus for the existence and expansion of international trade is the same as that for any commercial transaction: value
A direct investment is one that gives the investor a controlling interest in a foreign company. Such a direct investment is also a foreign direct investment (FDI). Control need not be a 100-percent or even 50-percent interest. When two or more companies share ownership of an FDI, the operation is a joint venture. When a government joins accompany in an FDI, the operation is called a mixed venture, which is a type of joint venture.
商务英语阅读教程Unit 1
Unit 1 EducationPart I Pre-reading Questionscation is generally defined as the process of learning and acquiring information. Formal learning in a school or university is one of the most common types. It is generally classified into three types: school education, family education and social education.cation plays an important role in our lives, the function of which includes cultivating high-quality and knowledgeable talents, providing work-force for the development of economy and creating scientific knowledge for our nation.3.It hasn’t realized the elimination of social inequality. Because of realistic and historical reasons, there still exists unfairness in the area of education. Take China for example, the deficiency of educational investment is a prominent problem. Some children in poor areas can’t be equally educated compared with the children in cities.Part II Extensive ReadingText A Getting In Gets Harder1.主旨归纳：The article begins with the story that the student named Maxine fails to apply to Northwestern University, and then the article indicates the situation where the number of applications is increasing in recent years, so universities become selective. Maxine decides to apply to other universities after being rejected from Northwestern University.2.结构分析Part I The introduction: the experience of Maxine Wally who gets rejected from Northwestern University (Para. 1)Part II The body: the difficult situation where the number of applications begins to increase, which makes universities more selective (Paras. 2-7)Part III The conclusion: Universities take measures to confront the overflowing applications. (Paras. 8-10)3. 难句解析(1) For students like Maxine who are applying to college for next fall, that dream is turning out to be frustratingly unobtainable. (Para. 2)如今有很多像玛克辛一样正在申请秋季入学的学生，他们感受到这样的梦想遥不可及，希望非常渺茫。
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Check your vocabulary
Match the words on the right with that on the left.
cachet unflattering skyrocket fickle indigo brisk sturdy salvage rugged broker surge leverage diversify recoup aspiration empowerment
save sth from loss, fire, wreck, etc active, energetic often changing, not constant respect or admiration that sb gets because of reputation (price, ect) rise to a very high level making someone look less attractive or seem worse give variety to sth, vary the process of giving lawful power or authority to sb to act persons who buys and sells things for others, middleman deep blue dye obtained from plants get back what one has spent, lost ect; strong desire or amibition rough, uneven, rocky move forward in or like waves strong, solid, determined, firm action or power of a lever, power, influence
Pre-reading Expressions
Expressions that are likely to be used to talk about changes and challenges
jump at the opportunity to do something new weather the storms of life They went through thick and thin. When opportunity knocks, he simply takes it. The abrupt change put him at the end of his tether.
Pre-readire your attitudes towards changes and challenges in life?
Like changes and challenges Don’t like changes and challenges
➢Change is a natural occurrence in life that no one can avoid. ➢Changes are challenges, are chances! So we can jump at the opportunity to do something new! ➢We become stronger after conquering the challenges in life.
Unit 6
Changes and Challenges in Life
Pre-reading Questions
How do you define changes in life? Give example to illustrate?
Changes are different choices you make at various stages of life.
look upon something as a challenge to greater exertions.
The challenges of this new world have given impetus to changes.
He can always turn a challenge to advantage.
He works at the neighborhood post office and has two children. He loves his family.
She’s the branch manager at the local grocery store. She’s proud of her new job.
Baby bust is the term applied to the period of time from 1965 1976. It refers to a sharp decrease in the number of babies born among a particular group of people. “Baby Busters" is a term which is used interchangeably with "Generation X" and "13th Generation" to describe those people born between approximately 1964 and 1977.
Background Information
Wall street (华尔街)
Wall street was named for a wall that protected Manhattan from enemies and warring Indians and now has become the center of business in the city of New York, ad has come to be known as the financial center of the world. The massive bronze statue of a bull, the symbol of Wall Street, has long been a mascot (福神) for traders on Wall Street and is located at Wall Street and Broadway. This financial district also offers a wealth of fantastic sites such as the Chase Manhattan Bank and Plaza, the Marine Midland Bank (海丰银行）, the Chamber of Commerce and so on.
➢Change is a threat to our life which has already been under control. ➢Change is bad. We're failing in some way if our lives are in confusion. So we must fix it and get it back to normal. ➢Changes are challenges, are failures! I am afraid of taking up the challenge and grappling with the plight.
Background Information
leveraged buyout
The acquisition ( 收 购 ， 获 取 ) of another company using a significant amount of borrowed money (bonds or loans) to meet the cost of acquisition. The purpose of leveraged buyouts is to allow companies to make large acquisitions without having to commit a lot of capital.
towel.
Unit 6
Changes and Challenges in Life
Reading One
Background Information
Baby boom (生育高峰) and baby bust (生育低谷)
Baby boom is the term applied to the period of time from January 1, 1946 to December 31, 1964 when there was a boom in the birth rate. This period of time saw over 77 million births occur. In part because of their sheer numbers, the generation born during this period has had a profound impact on society and the economy throughout all the stages of their lives.
Pre-reading Questions
How have you coped with the changes and challenges in your life?
Stand up to the changes and challenges in your life and face the music?
Pre-reading Expressions