商务英语阅读第一册上 Unit 2
商务英语阅读第一册上 Unit 2
The survey revealed that 47 percent of Americans don’t know when it’s appropriate to see a mental health professional and 68 percent don’t know how to find a mental health professional to help them.
Unit 2
Psychology in Daily Life
Reading One
Reading One
Check your comprehension
Answer the following questions with the information from the
text. What training does a psychologist need to receive before he / she can practice independently in any health car arena?
Reading One
the italicized parts.
Check your vocabulary
Paraphrase the following sentences with a special focus on
When you have a question about your emotional health, psychห้องสมุดไป่ตู้logists can be a great resource.
Unit 2
Psychology in Daily Life
Pre-reading Questions
当代商务英语综合教程1 Unit 2 The Sandwich Man
Unit 2 The Sandwich Man
Contents
Text A The Sandwich
Man
Language in Use
Text B Wrigley's
2
Warm-up Questions:
Warm-up Questions: 1. Did you ever help others? 2. Do you think that kindness is very important? Why?
don't simply lay them on a table 50for folks to pick up. I look everyone in
the eye, shake their hands, and I offer them my wishes for a good and
hopeful day. Each person is important to me. I don't see them as “the
21
In-class Task 1
4. By seeing everyone as a person, not as a category, he had turned those men's life around. (line 54)
1. In it are the fixings of his famous sandwiches, famous only to those who desperately need them to stave off hunger for the day. (line 8)
1. There are tools for making the famous sandwiches, but only for those who urgently need to drive away the day of hunger.
商务英语翻译 Unit2 Company Introduction
Unit2 Company Introduction
Unit Objectives
• 1. To be familiar with the composition of business card • 2. To master the language features and translating skills of business card • 3. To get the definition and standard of translation • 4. To be able to translate business card into English or Chinese properly
Basic knowledge
• Definition & Format of Company introduction • 企业或公司简介(Company introduction or profile)就是简明扼要地介绍企业或公司主要情 况的一种商务文体。企业简介主要有两种形式： 篇章式和名片式。篇章式企业简介就是用文章 段落的方式，概括介绍企业的成立日期、企业 规模、经营范围、产品性能、生产能力、企业 声誉等内容。名片式就是将企业的名称、地址、 电话、传真、负责人以及经营范围逐项列出。 前者内容详尽具体，信息量大；后者简洁明了， 重点突出。
• 本厂可生产大衣、西装、时装、衬衫和毛 衣等不同类型服装用的上千花色品种的纽 扣。产品齐全、品种繁多、造型新颖。
• 2. 多用专业词汇 • KFC Corporation, based in Louisville, Kentucky, is the world’s most popular chicken restaurant chain, specializing in Original Recipe, Extratasty Crispy Burger, Twister and Colonel’s Crispy Chicken Strips, etc. • 肯德基全球总部设在美国肯塔基州的路易
商务英语Unit2参考答案
商务英语Unit2参考答案Unit 2 BrandsPart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 A brand can be a name, a term or a symbol. It is used to ______________ a product from competitors’ products.A differB competeC differentiateD compareB2 Brands should add value to products. It’s a _______________ effect whereby one plus one equals three.A energyB synergyC coordinationD collaboration D3 The better-known the brand name, the more people want to _______ it _______.A copy…offB send…offC break…offD rip…offA4 In the past Calvin Klein took a relatively passive _______________ to the counterfeit problem.A approachB methodC wayD modeB5 But as sales and brand ________________ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyaltyD6 I’m worried about the sales of the range of fragrances we ________________ two years ago.A soldB mountedC impoundedD launchedB7 The advert stated – jokingly – that 7 million points were needed for someone to ____________ the jet.A declareB claimC announceD specifyB8 A business student, John Leonard, intends to take Pepsi Cola to_______________ regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD officeD9 Customers have become less loyal to brands and are more willing to____________ to lower-priced coffee products.A trade inB trade forC trade upD trade downC10 It is ________________ as an exclusive ground coffee for gourmets.A producedB madeC promotedD soldA11 Thank you for the _____________ order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD captionC12 Y our order will be ready for shipment by February 28 and be packed _________ seaworthy containers.A byB throughC inD withinD13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen ______________ a carton.A inB atC14 Each carton is ____________ with a polythene sheet and secured by overall strapping.A liningB lineC linedD to lineB15 In addition, the packing is light ________ weight and therefore easy to handle.A toB inC atD forA16 Since a polythene bag is used for each raincoat, it is attractive and _________ for window display.A all readyB alreadyC all readinessD readinessB 17 ____________ regard to packing in cartons for your order, we would like to give you our comments as follows.A AsB WithC ForD AtA18 Cartons lined with plastic sheets can be well protected ____________ moisture, for they can be secured by overall strapping.A againstB forC byD throughC19 Since the trace of pilferage is ___________ more evident, it is easier to file a claim against the insurance company.A manyB lotC muchD fewerB20 Therefore, cartons are convenient ____________ handle and quite suitable for ocean transportation.A forB toPart II Phrase Translation 1 国际品牌International brand2 民族品牌National brand3 品牌商品Branded goods4 品牌管理Brand management5 ⾼档品牌luxury brand6 经典品牌Classic brand7 品牌知名度Brand awareness8 品牌形象Brand image9 品牌忠实Brand loyalty10 品牌延伸Brand stretching11 物有所值V alue for money12 公司战略Corporate strategy13 许可权利Licensing right14 时装设计师Fashion designer15 快餐公司Fast food company16 ⼴告宣传活动Advertising campaign17 研磨咖啡Ground coffee18 市场份额Market share19 消费者调查Consumer survey20 细分市场market SegmentPart III Sentence Translation1.The aim of the advertising campaign is to enhance brand awareness so thatconsumers become more familiar with our coffee products.⼴告宣传活动的⽬的是提⾼品牌知名度以便于消费者更加熟悉我们的咖啡产品。
商务英语阅读教程Unit 2
2-1
Unit Introduction
Unit Two will introduce the exact meaning of product and the knowledge of the Product Life Cycle
(PLC). In this unit, the definition and categories of the product will be offered and we should know a service belongs to a non-material or intangible product. The five stages of the Product Life Cycle will also be in-material or product
2-1
TASK 1
19.intangible product
答案
C.
non-physical product, pure service
20.
product
答案
A. goods or service that most closely meets the requirements of a particular market
14.growth cycle 答案 O. familiarity grows among consumers, so does the sales figure in steady fashion
15. downturn L. a tendency downward, a worsening, especially in business or economic activity
最新文档-商务英语阅读(上册)unit 1-PPT精品文档
When pursuing international business, private enterprises and governments have to decide how to carry out their business, such as what mode of operation to use. A company has a number of modes from which to choose.
purchase and sale of both visible and invisible goods.
International trade has been carried on between countries and geographical regions for thousands of years. Over the centuries, international trade, although periodically interrupted by wars and natural disasters, has gradually expanded, usually at a faster pace than the expansion of world output. The impetus for the existence and expansion of international trade is the same as that for any commercial transaction: value
A direct investment is one that gives the investor a controlling interest in a foreign company. Such a direct investment is also a foreign direct investment (FDI). Control need not be a 100-percent or even 50-percent interest. When two or more companies share ownership of an FDI, the operation is a joint venture. When a government joins accompany in an FDI, the operation is called a mixed venture, which is a type of joint venture.
2017叶兴国商务英语阅读教程1第二版课件Unit2
1. “made in China 2025”:《中国制造2025》 是中国政府实施制造强国战略第一个十年 的行动纲领。《中国制造2025》提出，坚 持“创新驱动、质量为先、绿色发展、结 构优化、人才为本”的基本方针，坚持 “市场主导、政府引导、立足当前、着眼 长远，整体推进、重点突破，自主发展、 开放合作”的基本原则，通过“三步走” 实现制造强国的战略目标。
3. Alibaba is also ploughing ahead with cloud computing. Its business, Aliyun, is China’s largest cloud provider. 译文：阿里巴巴也正在云计算领域奋力前行。他旗 下的企业阿里云就是中国最大的云服务供应商。 注释：云计算（cloud computing）是一种新兴的商 业计算模型。它将计算任务分布在大量计算构成的 资源池上，使各种应用系统能够根据需要获取计算 力、存储空间和各种软件服务。Plough ahead 可理 解为“奋力前行，奋勇前进”。如： As far as I’m concerned there’s a need to plough ahead with the discoveries and applications of nanotechnology. 我认为有必要进一步推动纳米技术领域的发现和应 用。
As of September 2017, Alibaba's market cap stood at US$455.46 billion. It is one of the top 10 most valuable and biggest companies in the world. In 2017, Alibaba became the first Asian company to break the US$400 billion value mark.
商务英语阅读第一册上 Unit
➢What does Dr. Cantor suggest people should do to maintain good mental health?
According to Dr. Cantor, learning to talk about
one’s problems and concerns is an important part of
span life
h
4
Pre-reading Expressions
Expressions that are likely to be used to talk about what one can do handle psychological problems:
have a sense of control over events.
Make a schedule for yourself for the day so that you can structure your activities toward some productive end.
Moderate your competitive feelings so that you’re not constantly going forth to do battle with work, play, or other people.
I often feel emotionally "numb", as if nothing can affect me, not even the death of someone close to me.
I sometimes get really embarrassed, ashamed or angry with myself about the way that I feel.
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Women are more concerned with taking care of other family members and may forget about themselves while men are likely to ignore the signals of their mental problems and seldom talk about their sufferings.
What does Dr. Cantor suggest people should do to maintain good mental health?
According to Dr. Cantor, learning to talk about one’s problems and concerns is an important part of taking good care of oneself and maintaining good psychological health.
If one has good emotional health, he is more likely to maintain both the level of physical health and emotional health he needs.
What are the problems for men and women respectively regarding their maintenance of psychological health?
The survey revealed that 47 percent of Americans don’t know when it’s appropriate to see a mental health professional and 68 percent don’t know how to find a mental health professional to help them.
Pre-reading Expressions
Expressions that are likely to be used to talk about what one can do handle psychological problems:
have a sense of control over events. engage in activities that shift your attention away from yourself. Accept your vulnerability and convince yourself that you can survive and grow despite your loss. Make a schedule for yourself for the day so that you can structure your activities toward some productive end. Moderate your competitive feelings so that you’re not constantly going forth to do battle with work, play, or other people. Understand reality and deal with it constructively. Adapt to reasonable demands for change.
Reading One
the italicized parts.
Check your vocabulary
Paraphrase the following sentences with a special focus on
When you have a question about your emotional health, psychologists can be a great resource.
Reading One
Check your comprehension
Answer the following questions with the information from the
text. What is the disturbing news revealed in the survey conducted by the American Psychological Association?
Pre-reading Expressions
Expressions that are likely to be used to tlth:
a mental anguish / conflict / illness / process undergo great hardships / unpleasant experiences / radical changes master (govern) one’s temper / feeling / passion / anger / fear curb one’s anger / feeling/ energy enhance one’s confidence / self-worth / self-esteem air (give air to ) one’s indignation / trouble / complaint brim over with tears / happiness / high spirit expand (broaden / enlarge / widen) one’s mental horizon increase (extend, lengthen, shorten) the expectation of life / the span of life
Why is good psychological health important according to this text?
Because when one has good emotional health, he is able to experience feelings, share them appropriately and not be overwhelmed by them.
Pre-reading Questions
What, in your opinion, is emotional health? Emotional wellbeing is about how we feel, think and behave. Nobody feels blissfully happy, thinks positive thoughts and behaves sensibly all the time - but if you're in a generally good state of mind, it's much easier to enjoy life. (From BBC Mental health) What kind of people are most likely to become emotionally healthy? People with good emotional health are in control of their thoughts, feelings and behaviors. They feel positive about themselves and have good relationships. They can keep their problems in perspective. They have both self-awareness and self-control.
Unit 2
Psychology in Daily Life
Pre-reading Questions
Assess your own level of emotional health by answering "Yes" or "No" to each of the following statements. I often feel emotionally "numb", as if nothing can affect me, not even the death of someone close to me. I sometimes get really embarrassed, ashamed or angry with myself about the way that I feel. I feel really uncomfortable about crying in front of other people and tend to avoid it wherever possible. Most of the time I just don't know what I feel. I sometimes feel like I am being taken over by my emotions and that I can't control how I behave. I try very hard to be positive about life but somehow negative feelings keep on seeping back.
It means developing emotional stability to avoid going to extremes, and relieving tension and anxiety by bringing repressed feelings and fears to consciousness in an appropriate way.