商务英语阅读第二版叶兴国unit1精编版
商务英语阅读第二版叶兴国unit1.ppt
Effective Communication
1
Warm-up Questions
1. During difficult times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effctive methods to call forth people’s spontaneous enthusiasm and cooperatoin?
在演讲的中段，罗斯福简单地说：“我向你们保证，把钱存 在重开的银行里比你们把钱藏在床垫底下更安全。”
5. Preparations for a bill to spend the end of Prohibition began that night.
当天晚上，罗斯福又开始准备议案以加速结束禁酒令。
Prohibition：用作大写时，意思是：“禁酒”，指美国1920 年至1933年期间的禁酒。
Text B: Tell Stories to strengthen Organizational Bonds
Notes on the Text: 1. Tell Stories to Strengthen Organizational Bonds
用讲故事的方法来增加组织的凝聚力。
这里story是指对于一场事件或一系列事件的描述和复述，可 能为真实的，也可能是虚构的。
Text B: Tell Stories to strengthen Organizational Bonds
商务英语阅读教程1第二版叶兴国课后答案
商务英语阅读教程1第二版叶兴国课后答案1、We moved to the front row_____we could hear and see better. [单选题] *A. so asB. so that(正确答案)C. becauseD. such that2、If you want to _______, you’d better eat more healthy food and do more exercise. [单选题] *A. keep fatB. keep calmC. keep healthy(正确答案)D. keep on3、The teacher asked him to practice playing the piano _______. [单选题] *A. often as possibleB. as often possibleC. as possible oftenD. as often as possible(正确答案)4、--Jenny, what’s your favorite _______?--I like potatoes best. [单选题] *A. fruitB. vegetable(正确答案)C. drinkD. meat5、She often _______ at 21: [单选题] *A. go to bedB. gets upC. goes to bed(正确答案)D. gets to6、____ China is ____ old country with ____ long history. [单选题] *A. /, an, a(正确答案)B. The, an, aC. /, an, /D. /, the, a7、The book is very _______. I’ve read it twice. [单选题] *A. interestB. interestedC. interesting(正确答案)D. interests8、It _____ us a lot of time to do this job. [单选题] *A. spentB. madeC. took(正确答案)D. cost9、What’s your _______ for the coming new year? [单选题] *A. playB. plantC. plan(正确答案)D. plans10、We have ______ homework today. （）[单选题] *A. too manyB. too much(正确答案)C. much tooD. very much11、If you had told me earlier, I _____ to meet you at the hotel. [单选题] *A. had comeB. will have comeC. would comeD. would have come(正确答案)12、No writer will be considered（）of the name until he writes a work. [单选题] *A. worthlessB. worthy(正确答案)C. worthwhileD. worth13、Sorry, I can't accept your invitation. [单选题] *A. 礼物B. 观点C. 邀请(正确答案)D. 好意14、He has grown rich lately. [单选题] *A. 后来B. 以后C. 终于D. 最近(正确答案)15、6．Hi, boys and girls. How are you ________ your posters for the coming English Festival at school? [单选题] *A．getting onB．getting offC．getting with (正确答案)D．getting16、Jeanne's necklace was _____ 500 francs at most. [单选题] *A. worthyB. costC. worth(正确答案)D. valuable17、We have made a _______ tour plan to Sydney. [单选题] *A. two dayB. two daysC. two-day(正确答案)D. two-days18、22．Will there ________ any schools in the future? [单选题] * A．isB．areC．amD．be(正确答案)19、I?have to?_______ my younger brother on Sunday. [单选题] *A. look after(正确答案)B. look upC. take careD. look out20、( ). I’m _____ in that ______ film [单选题] *A. interesting interestedB. interested interesting(正确答案)C. interested interestedD. interesting interesting21、It is my _______ to meet you here. [单选题] *A. pleasure(正确答案)B. pleaseC. pleasedD. pleasant22、The house is well decorated _____ the disarrangement of a few photos. [单选题] *A. exceptB. besidesC. except for(正确答案)D. in addition to23、She _______ be here. [单选题] *A. is gladB. is so glad to(正确答案)C. am gladD. is to24、The little girl held _____ in her hand. [单选题] *A. five breadsB. five piece of breadsC. five piece of breadD. five pieces of bread(正确答案)25、How _______ Grace grows! She’s almost as tall as her mother now. [单选题] *A. cuteB. strongC. fast(正确答案)D. clever26、Alice hopes to _______ more friends at her new school. [单选题] *A. visitB. make(正确答案)C. missD. take27、John is quite _______. He likes to attend activities in?his spare time. [单选题] *A. active(正确答案)B. quietC. lazyD. honest28、Your homework must_______ tomorrow. [单选题] *A. hand inB. is handed inC. hands inD. be handed in(正确答案)29、My camera is lost. I am ______ it everywhere.（）[单选题] *A. looking atB. looking for(正确答案)C. looking overD. looking after30、I paint a lot of pictures. [单选题] *A. 评论B. 注意C. 悬挂D. 画(正确答案)。
商务英语阅读Unit 1-叶兴国ppt课件
such that ...：如此…。 如：
Their anxiety was such that they could not sleep．他们如此焦虑，难
以入睡。
.
Business English: A Reading Course
TEXT B：NEW THINKING FOR SUCCESSFUL ENTREPRENEURS
multinational company do? 5. According to the last part of the passage, what does
globalization do?
TEXT A
Business English: A Reading Course
Notes on the Text:
.
1. Summarize the main idea of the Supplementary Reading: New Thinking for a New Financial Order on P9 with no more than 50 words.
2. Finish Part V Test Yourself on P10.
成功水平是计划新事业的第一步。
KEYS TO EXERCISES
Business English: A Reading Course
.
I. DCDAB
II. Free answer.
III. Translation
1.我对中国文化有足够了解，我知道人们当众对抗是 罕见的， 所以我想和我的老板单独交谈。
one-on-one assessment of your boss? 3. What is the entrepreneurial cultures according to Rohit? 4. According to the last part of the passage, what does a
商务英语阅读第二版叶兴国unit
这里story是指对于一场事件或一系列事件的描述和复述，可 能为真实的，也可能是虚构的。
Text B: Tell Stories to strengthen Organizational Bonds
2. In the world of corporations and nonprofit organizations, however, this highly effective tool has taken a backseat to the more efficient electronic means if communication such as email and teleconferencing.
Voice of Courage
Questions: 1. What made the first Fireside Chat a hit? 2. Which point was emphasized both in Roosevelt’s
inaugural address and his first Fireside Chat?
Unit1 Effective Communication
Effective Communication
1
Warm-up Questions
1. During difficult times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effctive methods to call forth people’s spontaneous enthusiasm and cooperatoin?
商务英语阅读第二版叶兴国unit
4. In the middle of the speech, Roosevelt said simply, “I can assure you that it is safer to keep your money in a reopened bank than under the mattress.”
Voice of Courage
1300万人失业，3400万人没有任何收入。人们依靠私人施舍、 市和州政府少得可怜的公共救济，以及自己微不足道的积蓄度日。 为了求得美国人民对政府的支持，缓解萧条，美国总统富兰克 林·罗斯福利用炉边谈话节目通过收音机向美国人民进行宣传。 他的谈话不仅鼓舞了美国人民，坚定了人民的信心，而且也宣传 了他的货币及社会改革的基本主张，从而赢得了人们的理解和尊 敬。对美国政府度过艰难，缓和危机起到了较大作用。
Text B: Tell Stories to strengthen Organizational Bonds
2. In the world of corporations and nonprofit organizations, however, this highly effective tool has taken a backseat to the more efficient electronic means if communication such as email and teleconferencing. 但是在公司和非营利组织领域，这种高效率的工具却让位给 更高效的电子通讯方式，如电子邮件和电信会议。
Text B: Tell Stories to strengthen Organizational Bonds
Notes on the Text: 1. Tell Stories to Strengthen Organizational Bonds 用讲故事的方法来增加组织的凝聚力。 这里story是指对于一场事件或一系列事件的描述和复述，可 能为真实的，也可能是虚构的。
《高级商务英语阅读1》参考答案
高级商务英语系列教材总主编：叶兴国王光林高级商务英语阅读1主编：谢文怡（习题答案）外语教学与研究出版社Unit 1 Business Start-upsText AComprehensionI. Choose the best answer to each of the following questions with the information you get from the text.1. C2. D3. A4. B5. CII. Discuss with your partners and answer the following questions in your own words.Suggested answers:1.He managed to build his company from its beginnings in a town of 800 and madeit a great success. He had the most important entrepreneurial quality, the determination not to fail and persisted in what he determined to do. From his success, we know that one should have tenacity and make sure that his business is on the right track when starting up.2.When Bradberry advises entrepreneurs to leverage their relationships andresources, he means that they should contact all sorts of qualified people in business that can help them make connections and network and make all sorts of other judicious business moves that will nudge them toward profitability. Pickel is an example of this step. He first chose to get suggestions from his young children and then accepted advice put forward by a professional skeptic who was expert at downing a six-pack.3.(open)4.(open)Usage & TranslationI. Fill in the blanks with words or phrases in the box. Change the form when necessary.1. shot straight2. wear…on her sleeve3. judicious4. crystallize5. nudge6. tip offII. Translate the following sentences into Chinese.1.尽管为一家成功的公司奠定基础意味着要确保该公司拥有一种适合在市场销售并为付费顾客所接受的产品或服务，一些已经取得一定成就的创业者认为，一系列的个人准备工作能帮助创业者挺过创业初期的艰难阶段。
商务英语阅读Unit叶兴国.ppt
TEXT A：VOICE OF COURAGE
Business English: A Reading Course
Notes on the Text:
5. Preparations for a bill to spend the end of Prohibition began that night.
2. Why can storytelling be used as an effective method to strengthen organizational bonds in a corporation?
Business English: A Reading Course
READING SKILLS:
3．发展 (1)原因： ①甲午战争以后列强激烈争夺在华铁路的 修。筑权 ②修路成为中国人 救的亡强图烈存愿望。 (2)成果：1909年 京建张成铁通路车；民国以后，各条商路修筑 权收归国有。 4．制约因素 政潮迭起，军阀混战，社会经济凋敝，铁路建设始终未入 正轨。
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
4. Example举例clues:
5. Causal relationship因果关系clues:
6. Experience or common sense经验或常识clues:
I. Fireside Chat: 炉边谈话 II. Story-telling types for leaders
1. Who am I? 2. Who are we? 3. Where are we going? III. 作为企业领导人： 1. 提高管理能力；
《新编商务英语阅读教程》(第二版)练习参考答案
《新编商务英语阅读教程》（第二版）练习参考答案Unit OneI.1. 资产C2. 边际变动E3. 市场势力I4. 劳动生产力（率）J5. 经济学A6. 市场失灵G7. 市场经济F8. 机会成本D9. 通货膨胀K10. 外部性H11. 效率B12. 菲利普斯曲线LII.Passage One经济学的研究主要分为两部分：宏观经济学与微观经济学。
宏观经济学着眼于经济全局——一幅宏观的画面。
在宏观经济学中，我们研究国家的政策目标，例如充分就业、抑制通货膨胀、经济增长等，而不考虑个人或者单个团体的利益和行为。
对宏观经济学的关注是为了从总体上认识并改善经济的运行。
微观经济学则关注宏观画面中的细节。
在微观经济学中，我们着眼于实际构成宏观经济的个人、厂商和政府机构。
我们感兴趣的是这些独立经济单位的行为。
他们的目标何在？以有限资源实现目标的途径是什么？如何对各种激励和机会做出反应？宏观经济学主要关注，例如，总消费性支出对总产出、就业及物价的影响。
很少关注消费性支出及其决定因素的实际内涵。
相反，微观经济学关注的是个体消费者具体的支出决策及其影响因素（爱好、物价水平、收入状况）。
宏、微观经济学的区别还反映在关于企业投资的讨论中。
宏观经济学中，我们需要了解决定企业总投资率的因素以及这些投资对一国的总产出、就业及物价水平产生影响的路径。
而微观经济学中，我们关注的是各家企业关于生产率、生产要素的抉择以及具体物品的定价决策。
了解宏、微观经济学的区别并非难事。
在现实社会，宏观经济的表现有赖于微观行为，而微观行为又受宏观经济表现的影响。
因此，人们只有了解了所有经济活动的参与者的行为方式及其成因，才能充分了解整个经济的运作方式。
但是，就如你会开车而不懂发动机的构造原理那样，你能观察到经济运行方式但并不能完全解开其中奥秘。
在宏观经济学中我们注意到经济这部汽车在踩油门时加速，踩刹车时减速。
这就是我们在大多数情形下所需了解的一切。
然而，汽车总有出故障的时候。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Text B: Tell Stories to strengthen Organizational Bonds
Notes on the Text: 1. Tell Stories to Strengthen Organizational Bonds 用讲故事的方法来增加组织的凝聚力。 这里story是指对于一场事件或一系列事件的描述和复述，可 能为真实的，也可能是虚构的。
Text B: Tell Stories to strengthen Organizational Bonds
2. In the world of corporations and nonprofit organizations, however, this highly effective tool has taken a backseat to the more efficient electronic means if communication such as email and teleconferencing. 但是在公司和非营利组织领域，这种高效率的工具却让位给 更高效的电子通讯方式，如电子邮件和电信会议。
Voice of Courage
1300万人失业，3400万人没有任何收入。人们依靠私人施舍、 市和州政府少得可怜的公共救济，以及自己微不足道的积蓄度日。 为了求得美国人民对政府的支持，缓解萧条，美国总统富兰克 林·罗斯福利用炉边谈话节目通过收音机向美国人民进行宣传。 他的谈话不仅鼓舞了美国人民，坚定了人民的信心，而且也宣传 了他的货币及社会改革的基本主张，从而赢得了人们的理解和尊 敬。对美国政府度过艰难，缓和危机起到了较大作用。
ULOnGitO1 Effective Communication
1
1. During difficult times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effctive methods to call forth people’s spontaneous enthusiasm and cooperatoin?
Voice of Courage
Notes on the Text: 1. Fireside Chat: 炉边谈话 著名的“炉边谈话”至少进行了二十一次。 1933年3月12日，拯救金融：第一次“炉边谈话”（罗斯福新政的 开始）。
Voice of Courage
1933年5月7日，复兴工业：第二次“炉边谈话”。 1933年7月24日，为了彻底解决童工和劳动时间问题，罗斯福 发布了第三次“炉边谈话”。 1933年10月22日晚，罗斯福向全国做了第四次“炉边谈话”，他 回顾了3月份以来“足以自豪的事实和行动”，并高度概括了“第一 次新政”所致力于实现的目标。
2. basso profundo: (意大利语)深沉男低音歌手 3. FDR walked people through the basics of banking without being patronizing. 罗斯福耐心细致地给人们讲解了银行业的基本原理，丝毫没有 居高临下的口吻。 walk: 原意是“陪同走路或步行护送”，这里用来比喻耐心细致。
Text B: Tell Stories to strengthen Organizational Bonds
5. While it’s easy to see achievements, other powerful stories can come from near misses that people that risk has its rewards. 虽然成就很容易看到，但其他感人的故事也可能来自侥幸脱 险，让人们明白风险也有回报。
Voice of Courage
Questions: 1. What made the first Fireside Chat a hit? 2. Which point was emphasized both in Roosevelt’s inaugural address and his first Fireside Chat?
Text B: Tell Stories to strengthen Organizational Bonds
4. The employee used his snow mobile to drive seven miles in 20 feet of snow to get to the airport to free up a plane for take-off. 这位员工用雪地车在20英尺厚的积雪里 行驶了七英里，到达机场让飞机起飞。
Text B: Tell Stories to strengthen Organizational Bonds
6. Stories can support change initiatives, enhance fund raising,, and establish deep and lastiengage employees and other stakeholders, and establish deep and lasting connections with the community and constituent groups. 故事可以支持变化举措，加强资金筹措，吸引员工和其他利 益相关者，与社区和组成团体建立深入持久的联系。
Voice of Courage
3. For what did Jim Farley, a top political advisor, think that the first Fireside Chat may have been the greatest speech by an American president?
4. In the middle of the speech, Roosevelt said simply, “I can assure you that it is safer to keep your money in a reopened bank than under the mattress.”
2. Why can storytelling be used as an effective method to strengthen organizational bonds in a corporation?
2
CONTENTS
1 Text A：Voice of Courage Text B: Tell Stories to strengthen 2 Organizational Bonds
Text B: Tell Stories to strengthen Organizational Bonds
3. I often use the analogy of the space shuttle commander’s roቤተ መጻሕፍቲ ባይዱe vis-à-vis a variety of payload experts as opposed to the command and control leadership model of a ship’s captain. 我常常把面对各类有效载荷专家的航天飞机机长的职责与一 艘船的船长发号施令的领导模式进行类比。
Voice of Courage
Background Infromation: Fireside Chat: 炉边谈话 炉边谈话是美国总统罗斯福利用大众传播手段进行政治性公关 活动的事例之一。20世纪30年代，美国经济处于大萧条时期。 罗斯福的前任总统胡佛，4年任期内正碰上全球性经济危机，美 国经济在短短几个月内几乎崩溃，至1932年冬天，全国至少有
在演讲的中段，罗斯福简单地说：“我向你们保证，把钱存在 重开的银行里比你们把钱藏在床垫底下更安全。”
5. Preparations for a bill to spend the end of Prohibition began that night. 当天晚上，罗斯福又开始准备议案以加速结束禁酒令。 Prohibition：用作大写时，意思是：“禁酒”，指美国1920年 至1933年期间的禁酒。