剑桥商务英语(BEC)中级第二、三、四辑口语真题范例
BEC中级真题集 book2+book3口语Conversation范文(原创珍品)
快捷酒店express hotel内部冲突internal conflict注册会计师Certified Public Accountant骗取钱财defraudation效率efficiency能力；容量；生产力capacity公共事业；公共事业设备Utilities有资格be qualified战胜压力，建立信心Combat stress, build confidence混乱disorder技能互补意识awareness of complementary abilities and skills相互信任Mutual trust使自己清楚……Clarify yourself to合作精神Collaborative spirit潜在顾客potential customers处于不利地位In an unfavorable situation谋取暴利reap fabulous profitsC—CarolN—Nancybook2 test1 work experience programmeC:our company will offer the students from the local business college a two-week work experience and we have to do some preparations for it.do you think so?N:Yes,i think we must figure out the different positions we can offer to the students.could you give me some examples?C: exactly.I have asked the HR about the positions.They offer the accounting assistants,marketing assistants and interns for purchase department.And all these experiences are important for students of business.N: I'm totally agree with you,but i think the sales department also need some interns to help them since the busy season is comingC:Yes.I think we should contact the HR and the sales department and see if there is more chance for the students. Then we must make some standards for participants selection.N: Yes it is very important.Firstly,i think we must select the sophomores or juniors because they have learned the basic of business.secondly,the characteristic of the students also matters a lot.C:That’s just what I think. In my opinion,we should choose those who are dynamic and energetic because they need to do the challenging work for the first time. What else do you think?N: The willingness to work in a team is also impotant.I think we can have a interview with the students to acquire the infomation we need.C:Absolutely. We will know who are the potential candidates by carrying out the interview. Additionaly, it is also a way to evaluate the students’ adaptability to changes.N: Well，with all these preparations we do ,I'm sure we can make the programme smoothly. book2 test 2 english language trainingC:Our company is planning a 30-hour training of English language for the employees.We are in charge of the planning and the organization of the training. It’s the time to start our work.N:yes. it is a hard work for us to encourage the employees to take part in the training since they are busy in weekdays,do you have some suggestions?C:exactly. I think we could combine the training with the performance of employees and if someone did a good job in the training will definitely have benefits in the annual reward .And ,en,what else do you think?N:i think the performance in the training should combine with the inner-promotion programme.employees who did a good job can have a better chance in inner-promotion.C: yes ,i agree with it .What's more,the training course should be interesting and use differernt types of ways to improve employees' english. We must make the training of great value for them.N:it's a good idea,with all these measures i believe the employees will be willing to come.let's talk about the schedule of the training.C:Well, I think there should be an hour of training after everyday work so this will take employees less time in weekends and will not affect their daily work.N: and we can have a flexible training time if they have some emergencies.the training will last for about a month ,maybe we can have a break in the middle of the training .C:That’s a good idea.It is considerate of you.N:Thank you and nice talking with you.i will report our ideas to the board of directors.book2 test3 teamworkC:The company is going to send some employees away for a 3-day teamwork and we have been asked to make a plan about the programme.N:yes, firstly, i think we must book air tickets and hotel rooms for them. so that we must figure out how many employees are going. what do you think?C:Yes,I agree with it. And we must let them know the objective of the programme and the demand of the task, so it is necessary to prepare the information packs in advance.N:exactly，the trip was designed to improve their teamwork skills, so we must design some work that needs teamwork and cooperate. do you have any idea?C:Well, I think maybe we can appoint tasks like planning a business party, dealing with a contract or preparing a presentation to the board. All these works need cooperation and team spirits.N:that's a good idea.i think we can arrange some activities in the leisure time such as a football match,as the private relationships have an important effect in a team.what do you think?C:Yes,and the sports which need cooperation are good for them. In my opinion,we can also design some activities for some employees who are not good at sports , like women employees.Do you have any idea?N:em,maybe they can have a tour around the city and chat with each other.C:Yes, touring and chatting are two good ways to incease friendship among employees. And we can also go on a picnic or a BBQ when the weather is fantastic.N:Well, with all these preparations,I’m sure we can make the programme run smoothly.book2 test4 entertaining foreign clientsC:You know, it is the first time for our company to receiving foreign clients. We should make a satisfactory reception for the visit.N:yes let's discuss the activities should be arranged for the clients.firstly,i think we can show them around in our company.what do you think?C:Yes,it’s a good idea.By doing this,they can have a total impression on our company. Then, wecan prepare a feast for them as they may have a rest after visiting the company. Besides, It is just the lunch time.N:exactly,and we can prepare an infomation pack of our company for every visitor so that they can know our company much better, what do you think about the none-working day?C:Well, maybe we can take them around the local tourist attractions. Our company are located in a beautiful city with famous scenery spots.N: yes, it's a good idea ,do some sports together maybe a good choice. But there is some information we have to confirm before finalising the programme, such as the numbers of visitors. what about you?C:Yes,we should check the specific details with the foreign clients in advance, like numbers of visitors, flight number and accurate time of arrival.N:yes,since they come from foreign contries, we must acquire knowledge of their culture .we should know their taboos in advance .C:Yes,it is considerate of you. We should give them a good image about our company, then we will make the cooperation between us more smoothly.N: I believe with all these preparations we can run the programme successfully.Book3 test1 staff magazineC:you know, the company is going to introduce an internal magazine to all staff.And we have to plan this quite important programme.N: yes it is a little challenging for us but also exciting.I think we must decide what type of information should be presented in the magzine.what do you think?C:The magazine is aimed to keep staff informed of company developments, so it is necessary to put the recent achievements our company has obtained. What’s more, in order to encourage the staff, we can present the excellent employees in the magazine.N: exactly,and put on the company plan of the next month maybe helpful for employees to understand the desicion made by the board of directors.some business news related to our company are also helpful.C:Yes, I agree with it. Maybe some tips of daily life will make the magazine more interesting. Thenwe need to decide which type of staff should contribute to the internal magazine. Do you have any idea?N:firstly, the excellent employees you just mentioned should be presented in the magzine,so that they can share their experience of their work.secondly the director should write a letter to staff to explain the company's structure to the staff.C:Yes, they do all the vital contributions to our company and their experience and directions are very important. Besides,I think every worker can contribute to the magazine about his or her feelings and experiences in the career.N:we may also invite some retired staff to write about their past in the company and give advice to the new staff.C:Yes, that’s also necessary. Then I believe that the magazine will become substantial in content.N：ibelive with all these preparations we can run the programme smoothly.book3 test 2 video conferencingC: For the staff from other branches of the company ,it always takes much time to have a meeting at other place, so our company is thinking about alternatives. And we have to recommend the video conferencing.N:yes,the traveling and accomendation cost changes a lot to the management expense,resulting a decrease in profit.The time wasted in traveling also made us lost some business opportunities.C:Exactly. What’s more, the traditional conference only let a small range of staff to attend, which cannot be shared with all the staff in the company. And only a few employees can voice their opinions.^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^6N: yes,things are different in video conferencing,staff can save a lot of time of traveling so that it will save the company a lot of traveling and accomendation fees.C：Yes.And every staff in company can attend the meeting directly. The information is spread more accurately, so everyone could get the main idea of the conference.N:however there is some disadvantages of video conference,for instance the lack of face to face communication may lead to some misunderstanding which can cause lots of problems what do you think about that?C:Yes, I agree with that. Besides, video conference is limited by tele-communication. The company should have the condition of facilities to carry out the modern conference.N: and we must consider the situiation that when we are having a video meeting, the facilities break down .it's a serious problem that we must think of.C:Absolutely. However, with all these disadvantages, video conference is still a new way of meeting which benefits our company and the performance.N: yes, i will report to the board of director and recommend the video conference. nice talking with you.book3 test3 seminars for studentsC: A serious of seminars are going to be delivered to some business students, which is aimed to help them prepare working in a large company. And we are responsible for the seminars.N:yes,it's an interesting programme. i think we must figure out the number of students that will come to the seminar. do you know how many schools we will go to?C:Yes. We can contact persons responsible for these seminars about the amount of students. And I think we must know what occupations the business students are mainly interested in and what problems they concerned most.N:exactly,we should also find out the students' views on the real business world so that we can clarify the misunderstandings.C:Yes, clarifying the misunderstanding is quite essential for these students. What’s more their comprehensive ability and experience in school count a lot. Do you think so?N:yes.let's talk about the topics of the seminar.at the begining of the seminar we can give the students a general idea of the real business world.and then we can show them the offices we woked in.C:Yes, that’s a good idea. I think the most useful topics would be how to act as a fresh man in a large company and how to success in their career, since we are helping them prepare for work they may run into in the future.N:and i think the communication skills is an impotant topic as many fresh man cannot communicate with collegues effectively.the relationships with collegue also matters a lot.do youthink so?C:Yes, the topic is also important. It is considerate of you!N: i believe with all the preparations we can run the programme smoothlyBook3 test4 sales managers conferenceC:Well, we have to plan a conference for sales managers in our company all over the world. It is better to start planning promptly as the schedule is tight.N:we must prepare the information pack send to the manageras before the conference.the first to be included is the name list of the managers.C:Yes. And I think maybe sales performance reviews are necessary. Sales manager need to obtain the statistics from these reviews.Besides, balance sheet, income statement, and statement of cash flows are also needed.N:exactly,the company's goal for next year is also nedded.the predict of the next year's market can be a useful reference too.i think a letter from the board of directors can show a respect for the managers.C:Yes, I agree with it. What’s more, the introduction of new developed product may be needed for next season’s work. Then we should decide what activities can be taken place to help people know each other better.N:since they come from different countries it will be interesting to invite them to share the unique business practices in different countries.the amusing stories will warm up the meeting.C:Yes.And we can play some exciting small games to warm up the atmosphere. And a few time of chatting casually may be the effective way of getting to know each other.N:yes it's a good idea.C:en, how about self introduction? I think the form of activity is not fashion. Knowing other people is a process of communication while not a stiff speech.N:yes,but it is an essential part in knowing each other.maybe we can think of more activities afterwards. nice talking with you.。
剑桥BEC真题中级第四辑口语解析(Part-3-Discussion)
剑桥BEC真题中级第四辑口语解析(Part-3-Discussion)第四辑Test 1Selling old stockThe manufacturing company you work for needs to make space in its warehouse to stock its new products. The company would like to sell off end-of-range products at discounted prices.You have been asked to make recommendations.Discuss the situation together and decide:●How much discount should be offered●Whether to offer the same discount on all products●How customers could be informed of the discounts.库存积压品处理你所在的制造公司要清理仓库以便储存新产品。
公司想把已停产的尾货打折处理掉。
公司要求你们对此提出建议。
你们一起讨论当前的状况，并决定：●应该提供多大幅度的折扣●是否对所有的产品采取同样的折扣●如何通知客户这次的打折活动【思路点拨】主题讨论要点讨论结果原因Selli ng old Discountrate50% discount Big sale time of theyear; stock and out offashionSame/differe nt discount on all products Same discount Easy to catchattention;Easy to followstockWays of informing customers of the discounts Distribution ofleaflets;Emailingcustomers;Publishing newson-lineLow cost;Direct contact withcustomers【词汇&短语】整理，选出sort out 区分，区别differentiate 仓库warehouse 广告费用advertising rate 配饰accessory 亏本at a loss过时out of fashion 替换物alternative有吸引力appeal 传单，散页印刷品leaflet 营造空间make space 社区community有道理，所言极是have a point 几乎，实际地practically 【句型点击】常用否定句小结Little remains to be said. 简直没什么可说的了I don’t wholly agree. 我并不完全同意It simply will not do. 那是绝对不行的I never thought of it, let alone did I do it. 我想都没想到它，更别说去做了【参考范例】A: Now, we have to work out a plan to deal with the old stock which has been just sorted out from our warehouse. We don’t have much time left; because the new products are suppose to arrive in early next month.B: So we have two weeks left and we must hurry up.C: Most our stocks are clothes and accessories, and they have gone out of fashion.B: Yes, fashions changes quickly. So, to appeal our customers, we must offer great discount for our stock. How much discount would be appropriate?A: What do you think to a 50% discount? It’s Christmas season, a big sale time, discount is everywhere, so we must offer bigger discount than usual.B: Yes, I agree with you. The most important thing at this time is to sell off the stock and make space for our new products. C: You two have a point here. Anyway, our products are end-of-range and need to be cleared out soon. But I am wondering whether we will offer the same discount on allproducts?A: I prefer the same discount because people nowadays don’t like to bother themselves with calculating and differentiating. They are attracted by a 50% discount. And if they find our products are actually offered with different discounts, they would feel being cheated.B: Yes, I feel the same way. 50% discount is easy to catch attention and easy to handle. We don’t want to get our sales staff confused, do we?A: All right then, 50% discount for all our stock. Now let’s move onto our last term. How can we inform our customers the clearance sale?C: There are many ways to inform our customers. For example, we can advertise our sale on TV, radio and newspapers.B: I don’t think we have time for that, you know, there are just two weeks left, and it takes at least a week to contact the concerned department s to have our advertisement finally put on media. Then just a week left. I’m really not sure how much effect it will have on customers.A: Absolutely. And the advertising rates are high. I don’t think we can afford that. Our stock is already sold at a loss.C: Yeah, what you said is true.A: There’s an alternative, we can print leaflets and distribute them on the street and in the communities. In this way we can attract a lot of people’s attention at a low cost.C: Good idea, and we may also send emails to our customers or publish the news of our sale on line, and it’s particular free!B: Wonderful! It seems everything has been work out for selling our old stock.第四辑Test 2Promoting a new modelThe car manufacturer you work for plans to produce a new model and to target consumers between 18 and 25 years old. You have been asked to make suggestions for promoting the car.Discuss the situation together, and decide:●Which features of a car might be important to the target group●How an advertising campaign could present the car●Where you could advertise the car推出新款车你所在的汽车生产厂计划推出一款新车，并将目标人群定为18岁到25岁的顾客群。
bec中级口试真题【范本模板】
BEC中级口试全真试题Part Ⅱ1.What is important when planning a presentation？Finding out about the audience Researching the topic2。
What is important when aiming to improve customer service？Staff Training Customer Satisfaction Surveys3.What is important when managing a project？Encouraging Teamwork Keeping to schedule4.What is important when motivating staff？Financial benefits Career development Opportunities5。
What is important when dealing with competition?Pricing policies Advertising strategies6。
What is important when planning health and safety training? Selecting topics Selecting staff to attend7:What is important when choosing new office equipment?Prices and discounts Brand names8。
What is important when entertaining foreign business clients？Venue for entertainment Cultural Differences9.What is important when aiming to reach new markets？Market research Advertising10.What is important when choosing a management training course to attend？Program Contents Length of course11.What is important when relocating a business？Local workforce available Location of site12.What is important when advertising a new product？Target markets Choice of media13.What is important when starting a new job？Knowledge of company procedures Help from company staff14.What is important when selecting staff for marketing trips abroad? Position in the company Previous experience of other countries15。
剑桥商务英语BEC真题集第2辑+第3辑(中级)真题TEST2
Test 2Reading 1PART ONEQuestions 1-7●Look at the statements below and the text on the opposite page about the importance of listening to people.●Which section （A, B, C or D）does each statement （1-7）refer to?●For each statement （1-7），mark one letter （A, B, C or D）on your Answer Sheet.●You will need to use some of these letters more than once.1 Sometimes it is necessary to insist on further explanation.2 You shouldn't focus on your response while others are stillspeaking.3 People are reluctant to admit that they don't listen well.4 There are benefits in seeing things from the speaker's perspective.5 Keen observation of the speaker can support our listening skills.6 It is risky to think about a different issue while someone is speaking.7 People do not mind hearing their own views summarized.Good listener, better managerAToo often we accuse others of not listening, pretending that we ourselves are faultless, yet in our hearts we know that many of the mistakes we make come about because we haven't listened carefully enough. We get things wrong because we haven't quite understood whatsomeone meant when they were talking to us. Anyone who has ever taken the minutes of a long meeting will know how hard it is to remember - despite the benefit of notes - exactly what everyone said. But success depends on getting things right- and that means listening.BListening is not the same thing as hearing; it is not an effortless activity. It demands attention and concentration. It may mean quizzing the speaker for additional information or for clarification - it is always better to ask than to continue regardless and get things wrong. However, if you allow your mind to wander onto something else, even for a few minutes, you'll miss what the speaker is saying - probably at the very moment when he or she is saying something critical. And not having heard, you won't know you've missed anything until it's too late.CThe most common bad habit we have is to start thinking of what we are going to say about the subject long before the other speaker has finished. We then stop listening. Even worse, this often adds rudeness to inattentiveness, as once you have decided what to say there is a fairchance you will interrupt to say it. Good listeners don't interrupt. In fact it is often worth explaining the main idea of what you have just been told before going on to make your own points. Nobody is offended by this and it shows that you have listened well.DAbove all be patient and accept that many people are not very good communicators. It's helpful to remember that the ways people move and position themselves while they are speaking can reveal a great deal about what they are saying. Equally importantly you should put yourself in the other person's place, both intellectually and emotionally; it will help you to understand what they are getting at and form a response. But don't be too clever. Faced with a know-all, many people keep quiet because they see no point in continuing.ANSWER KEYS: 1 B 2 C 3 A 4 D 5 D 6 B 7 CReading 2PART TWOQuestions 8-12Read the article below about recruiting staff.Choose the best sentence from the opposite page to fill each of the gaps.For each gap （8-12），mark one letter （A-G）on your Answer Sheet.Do not use any letter more than once.There is an example at the beginning, （0）。
剑桥商务英语中级真题2-4辑听力文本
剑桥商务英语中级真题集听力原文目录BEC中级真题集听力原文(2010版) (1)TEST 1 (1)TEST 2 (7)TEST 3 (13)TEST 4 (19)TEST 5 (25)TEST 6 (31)TEST 7 (36)TEST 8 (42)TEST 9 (48)TEST 10 (54)TEST 11 (60)TEST 12 (65)BEC中级真题集听力原文(2010版)TEST 1Part One. Questions 1 to 12You will hear three telephone conversations or messages.Write one or two words or a number in the numbered spaces on the notes or forms below.After you have listened once, replay each recording.Conversation One.Questions 1 to 4Look at the form below.You will hear a man asking a colleague for information about a former employee. You have 15 seconds to read through the form.[Pause]Now listen, and fill in the spaces.Woman: Personnel…Man: Hello, it's Tim here, from Finance.Woman: Hi, Tim.Man: I've had a letter from the tax office about a student who worked here last summer – I wonder if you could look him up in your records.Woman: Sure, what's the name?Man: The surname's Jaye. First name Stephen.Woman: How does he spell his surname?Man: J-A-Y-E. Got that?Woman: Oh yes, here we are…lives at a hundred and eighty-three School Road, Barnfield…Man: Yes, that's the one.Woman: And you say he was working in Finance?Man: Uhm, Customer Services, actually.Woman: Aah - they had lots of students working for them last summer.Man: Well, the tax people want to know his exact job title - I'm not sure why.Woman: Mm, let me see... He was an office assistant.Man: Right, got that. They also want to know about his monthly earnings. Woman: Let's have a look... five hundred and thirty-eight pounds seventy a month...Oh,sorry, he was a scale one, so that's four hundred and fifty-seven poundssixty. Anything else? Man: That's fine, thanks. I'll send them the informationtoday...[Pause]Now listen to the recording again.[Pause]Conversation Two.Questions 5 to 8.Look at the note below.You will hear a man describing a problem with an order.You have 15 seconds to read through the note.[Pause]Now listen, and fill in the spaces.Woman: Hello, Blackwell Printers. Julie Davidson speaking. How may I help you? Man: Hello. This is Mark Jones from Europe Holidays. I was hoping to speak to Steven Kirby about the stationery you're printing for us.Woman: I'm afraid Steven's away until Friday.Man: Oh - you see I'm not very happy with the business cards and I wanted to see if I could make a couple of changes to the paper too.Woman: Would you like me to pass on a message?Man: Yes, please. The thing is, I've just received your proofs - the cards themselves are fine, but you seem to have misunderstood the quantities. I'msure I asked for five hundred for each of the marketing executives and sevenhundred and fifty for me but you've put everyone down for seven hundredand fifty.Woman: Right, I've made a note of that. Is there anything else?Man: Yes, well this is my mistake really. Could you ask Steven to move the company logo further to the left? It's too close to the address at the moment.I think that's all for now. Thanks.[Pause]Now listen to the recording again.[Pause]Conversation Three.Questions 9 to 12.Look at the notes below.You will hear a woman making the arrangements for a delegation who are going to visit her company.You have 15 seconds to read through the notes.[Pause]Now listen, and fill in the spaces.Woman: Geoff?Man: Yes?Woman: I just want to finalise the preparations for the delegation next week.Man: Certainly. It's Thursday, isn't it?Woman: Yes. Now, can you make sure that each of them gets a name badge and an information pack. The badges are done, but you'll need to prepare the packswith all the relevant information.Man: Ok, that shouldn't take too long. What about catering?Woman: Coffee's organised for eleven and three, but lunch - it's at one - we need to reserve it for twelve people... The office restaurant is closed next week...can you ring the Park Hotel? The Grand Hotel was a bit disappointing lasttime.Man: I'll get onto that.Woman: Now, they'll be coming straight from the station, and their taxi will bring them to the front gate, so make sure you're there to greet them. That'll beabout ten.Man: Ten. And then...Woman: Into Reception, I think. Make sure the new designs are on display, I want them to see those first.Man: OK.Woman: Let me know when it's all finalised. Bye.[Pause]Now listen to the recording again.[Pause]That is the end of Part One. You now have 20 seconds to check your answers. [Pause]Part Two. Questions 13 to 22.Section One.Questions 13 to 17.You will hear five short recordings .For each recording, decide which type of document the speaker is talking about.Write one letter (A-H) next to the number of the recording.Do not use any letter more than once.After you have listened once, replay the recordings.You have 15 seconds to read the list A-H.[Pause]Now listen, and decide which type of document each speaker is talking about. [Pause]ThirteenWoman: Well no wonder the bank's returned it unpaid. Look, the figures don't match the amount in words. I expect someone was filling it in in too much of ahurry. Let's see, we'd better issue another one straight away to pay MrsBurton, because it'll be another three weeks if we wait for the next cycle ofpayments. Her expenses on that sales trip were pretty high, and it wouldn'tbe fair to keep her waiting much longer.[Pause]FourteenMan: Some of the suppliers are already asking about the increases. I'll check, but I seem to remember from last week's meeting that in the end we agreed onthree per cent. So what I'll do is go down each column and calculate thenew amounts, and then it can be printed in time to be inserted into the newbrochures. Can you check the figures for me, though, before it goes to theprinters?[Pause]FifteenWoman: We've just received the paperwork from you about cleaning our premises, and I have to say that it doesn't reflect what we agreed in ourconversation last week. For one thing, it says that we have to supply oursecurity code, and for another it specifies monthly payment in advance, andI told you both of those were out of the question. I'm afraid I really can'tsign this. Could you send me a revised one?[Pause]SixteenMan: Of course, this only gives a very general picture. But as you can see, cash isa particularly healthy area. That's even when we take into account regularoutgoings on loans and leasing equipment, which are included in the finaltotals. And even more significantly, unpaid orders are actually excludedfrom the final calculation. These represent a sum of approximately thirtythousand pounds. With that in mind, we can say that the company's overallposition is still strong.[Pause]SeventeenWoman: I've just asked the Arden Conference Centre about availability for our next training seminar, and they said they still haven't been paid for the onebefore last, which should have been dealt with six months ago. I've had toask them to send a duplicate! We really must be careful. Arden give us veryfavourable prices, but we haven't got a contract with them - Can you dealwith it straight away so we stay in their good books?[Pause]Now listen to the recordings again.[Pause]Section Two.Questions 18 to 22.You will bear another five recordings.For each recording, decide what the speaker's purpose is.Write one letter (A-H) next to the number of the recording.Do not use any letter more than once.After you have listened once, replay the recordings.You have 15 seconds to read the list A-H.[Pause]Now listen, and decide what each speaker's purpose is.[Pause]EighteenMan: Hello. This is Guy Cooper from Centron Electronics here. I believe you rang for some advice about your alarm system, which isn't functioning properly.The message I got said you weren't sure if you needed someone to come andsort it out, or if we could advise you over the phone. Well perhaps you'd liketo get back to me as soon as it's convenient and tell me exactly what theproblem is, and I'll see what I can do.[Pause]NineteenWoman: Well, as you say, Redlon has been supplying us for years but, quite honestly, two-thirds of the complaints we receive about our products are actually dueto faults in components we've had from Redlon. So I talked to theProduction Manager and he agreed that I should look at some alternatives.Future World's range is fine for us, and one of their customers who I spoketo recommended them highly, so that's why we've changed to using them. [Pause]TwentyWoman: The competition's getting tougher, and you know we're facing serious problems. We need to see more benefit from the undeniably hard workwe're putting in, and this means saying no to jobs which aren't profitable. Itwould be much more beneficial to put all our efforts into winninghigher-margin contracts. So the way I feel you can help most is byidentifying the types of contacts which will bring in the income we need inorder to ensure our future.[Pause]Twenty-oneMan: John Woods here, phoning about the project we discussed earlier. Could you give me a ring so that we can talk about it a bit more? I've done a fewcalculations and I'm beginning to wonder whether it's really a practicalproposition. I still think the project's got potential, but there are significantadditional costs which we hadn't taken into account. So could you get backto me as soon as you can, please?[Pause]Twenty-twoWoman: Hello, Sally here, from Pagwell Paints, returning your call. I'm very sorry you aren't happy with the latest consignment you've had from us. It's ratherstrange, because following your complaint about the last delivery, we did infact take action to change the specifications in the way you suggested. So itisn't quite fair to say that we ignored your advice. I know it's important toachieve the consistency that you require, but perhaps your recommendationwasn't exactly what's needed.[Pause]Now listen to the recordings again.[Pause]That is the end of Part Two.[Pause]Part Three. Questions 23 to 30.You will hear the chairman of a business institute making a speech about new business awards that his institute has sponsored.For each question 23-30, mark one letter (A, B or C) for the correct answer.After you have listened once, replay the recording.You have 45 seconds to read through the questions.[Pause]Now listen, and mark A, B or C.[Pause]Man: Who are the managers of the best innovation developments in British industry? That was the question which the first Business Today InnovationAwards set out to answer. This project is all about rewarding good practiceand performance. So, rather than simply recognising excellence in thedesign of specific products, or analysing their financial impact on profits,the awards set out to take an objective look at exactly how companiesmanage the development process itself. Over three hundred and fiftyorganisations entered the competition and were initially reduced to aboutforty. Then, after further careful checking, a short list of just fourteen ofthem was arrived at. These finalists, all manufacturers, were then visited bythe competition judges, a panel of four chief executives from leadingcompanies. The panel toured the finalists' facilities, received presentationson the companies and their projects, and interviewed the key developmentteam members. The products varied enormously in their scale, function anddegree of technology - from bread for a supermarket chain to a printerinside an automatic cash dispenser. Initially the organisers were concernedthat this range could create difficulties in the assessment process. But thisfear proved baseless, as most elements in the innovation process are sharedb; all manufacturers. Interestingly, the finalists broke down into twodistinct and equal groups: large firms with one thousand employees or moreand small firms with two hundred and fifty employees or fewer. With bothgroups the judges decided to concentrate on two of the clearest indicatorsof a successful innovation process, which are: how well the new product iscombined with the company's existing business, and secondly, how well theinnovation methods are recorded and understood. Small firms naturally tendto do well in the first category since they have fewer layers of managementand thus much shorter communication lines. But they seem to put lessemphasis on creating formal development methods which would berepeatable in future innovations. Large firms, on the other hand, havedifficulty integrating the new development within their existing business forreasons of scale. But they tend to succeed in achieving well-documentedand repeatable development methods. This is because larger companies,with their clear emphasis on training, fixed management structure andadministrative systems, require more formal, daily recordkeeping from theirstaff. So what were the key questions the judges had in mind when assessingthe finalists? One of the most important areas concerned how thoroughly acompany checks what is happening in other fields in order to incorporat newideas into the development process. Many of the finalists impressed in thearea. Natura, for example, had demonstrated genuine energy in searchingfor new ways of producing their range of speciality breads. They had lookedat styles of home cooking in different countries, a: well as the possibility ofexploiting new production technologies in order to achieve equally goodresults but on a high-volume production line. What then occupied much ofthe judges' thoughts was the quality of the links which the developmentteam established with senior management, suppliers, the market andmanufacturing. The best examples of the first category were found in smallfirms, where the individual entrepreneur at the top was clearly driving theinnovation forward. Links with suppliers were also seen as an importantfactor, but not all supplier experiences were positive. Occasionally seriousproblems had to be solved where suppliers were working hard to meetspecifications, but the companies that the suppliers were using to adapttheir machinery were not so efficient. This, led to disappointing faults orfluctuations in quality. But in conclusion the awards demonstrate thatinnovation isn't just for high-tech internet companies. You can also besuccessful in mature markets with determination and skill.[Pause]Now listen to the recording again.[Pause]That is the end of Part Three.You now have ten minutes to transfer your answers to your Answer Sheet.Note: Teacher, stop the recording here and time ten minutes. Remind students whenthere is one minute remaining.[Pause]That is the end of the test.TEST 2Part One. Questions 1 to 12.You will hear three telephone conversations or messages.Write one or two words or a number in the numbered spaces on the notes or forms below.After you have listened once, replay each recording.Conversation One.Questions 1 to 4.Look at the form below.You will hear a woman calling about training courses.You have 15 seconds to read through the form.[Pause]Now listen, and fill in the spaces.Man: Good morning, Oakleaf Business Training. How can I help you?Woman: Hello, my name's Enid Stevens, of Appleyard Smith. I've booked two one-day courses, but now I need to change one of them.Man: Let me get your details up on the screen. Right, you've booked Report Writing next month...Woman: Yes, that one's OK. It's Taking Minutes that I can't manage, on the eighth of July. Do you know when it's running again?Man: Let me see. Not until the eighteenth of September, I'm afraid.Woman: That sounds fine. Oh, I think I'll be abroad then.Man: Then there's the first and the thirteenth of October.Woman: I'd like the later date, please.Man: Fine, I'll change your booking.Woman: Another thing; it says in your brochure, everyone attending a course gets a certificate, but I haven't received one from a course I took last January. Man: I'm sorry about that. Which course was it?Woman: Something to do with dealing with the public ?Man: That must have been Customer Service.Woman: Sounds familiar.Man: OK, I'll put it in the post today.Woman: Thank you very much. Goodbye.Man: Goodbye.[Pause]Now listen to the recording again.[Pause]Conversation Two.Questions 5 to 8.Look at the note below.You will hear a woman ringing about problems with a new telephone system.You have 15 seconds to read through the note.[Pause]Now listen, and fill in the spaces.Man: Hello, Swinburn Telecoms.Woman: I'd like to speak to Tony Wilson, please.Man: I'm afraid Tony isn't available. Can I take a message?Woman: Yes please. I'm Sheila Dallas, from Worldnet.Man: Right.Woman: I'm ringing about the telephone system your firm installed here yesterday.We're nothappy with it.Man: Oh dear. What seems to be the problem?Woman: First of all, your engineer said that with the number of extensions we've got, six outside lines would be enough, but we asked for eight, and anywayyou've charged us for the larger system.Man: Right, we'll look into that.Woman: Then, whenever we try to transfer calls from one extension to another we lose them. We're following the instructions, but it just doesn't work.Man: I see.Woman: And finally, could you ask Tony to check the invoice, please? He promised usa discount on installation, which is shown, and one on the equipment, butthat isn't there.Man: Right. I'm sorry about all that. I'll get Tony to contact you as soon as he's free. Woman: Thank you. Goodbye. Man: Goodbye.[Pause]Now listen to the recording again.[Pause]Conversation Three.Questions 9 to 12.Look at the note below.You will hear a woman calling about the arrangements for a meeting.You have 15 seconds to read through the note.[Pause]Now listen, and fill in the spaces.Man: Good morning. Marketing Department. Peter Menzies speaking.Woman: Hello. Could I speak to John Fitzgerald, please?Man: I'm afraid he's not in the office at the moment.Woman: Well, this is Elizabeth Parnell calling. I wanted to talk to John about the meeting next week. You see, I only get back on Tuesday night from a tradefair in the States.Man: So, would you like me to give him a message?Woman: Yes, could you ask him if we can postpone Wednesday's meeting? Till after lunch. That would be easier. It was originally going to be at ten a.m. Man: OK. I'll ask him to change it. I'll get back to you with a time.Woman: Thanks. And could you also ask him to add another item for discussion at the meeting? I thought we were going to talk about the revised budgets - but Ican't see this on the agenda.Man: OK. I'd better ask him to call you...Woman: Yes, please. I'm at Head Office at the moment. Can he phone me here today- I won't be back at my own desk until tomorrow afternoon.Man: Right, I'll give him the message.Woman: Thanks.Man: Bye.Woman: Goodbye.[Pause]Now listen to the recording again.[Pause]That is the end of Part One. You now have 20 seconds to check your answers. [Pause]Part Two. Questions 13 to 22.Section One.Questions 13 to 17.You will hear five short recordings. Five people are talking about different business books they have read.For each recording, decide which book the speaker is talking about.Write one letter (A-H) next to the number of the recording.Do not use any letter more than once.After you have listened once, replay the recordings.You have 15 seconds to read the list A-H.[Pause]Now listen, and decide which book each speaker is talking about.[Pause]ThirteenWoman: Yes, it was interesting... some of it was rather obvious, of course, like dressing smartly, making sure you arrive on time, that sort of thing... butthere was also quite a lot I'd never really considered... like ways tointerpret what the advertisement is really asking for, reading between thelines... and a section which lists some of the harder questions they tend toask you, with effective answers you can give.[Pause]FourteenMan: Invaluable, I'd say... certainly helps prevent you making some of the more embarrassing mistakes. It gives you a kind of timescale to follow through.For example, they stress that you need to get publicity up and running agood six months before you want to stage the event. And get your mainspeakers booked earlier than that. They say you must make sure you've got agood assistant to support you, check the details.[Pause]FifteenWoman: Actually, although it was a bit long, it was definitely useful. The trouble often is, when the management take on new staff, they don't necessarilyreally know what skills or qualities are needed. I want someone who's morethan just a secretary typing out letters every day... I'm looking for a righthand, someone to do everything... and this book spells out what thatmeans... it's helped me to draw up a job description.[Pause]SixteenMan: Well, I wish I'd read it years ago! That would have saved me from some of my worst inefficiencies. I'd recommend it to anyone. It shows you how toproduce a perfect schedule for getting through your workload... Once you'vegot yourself organised, made lists of tasks and priorities, you can make bestuse of each and every day... otherwise you're just constantly confusing yourPA with endless requests, all terribly urgent. . .[Pause]SeventeenWoman: Certainly, a lot of the book was very specialised... but it did give me an idea of how the agencies do the job. Of course, they're the people with thecreative ideas, the expertise, so I'm happy to trust the image developmentwork to them... but I read the book so I could talk to them on equal termsabout what we're trying to do, and how it fits in with our overall businessstrategy.[Pause]Now listen to the recordings again.Section Two.Questions 18 to 22.You will hear another five recordings. Five people are talking about why they decided to use a particular company to supply their office equipment.For each recording, decide what reason each person gives.Write one letter (A—H) next to the number of the recording.Do not use any letter more than once.After you have listened once, replay the recordings.You have 15 seconds to read the list A-H.[Pause]Now listen, and decide what reason each person gives.[Pause]EighteenMan: We were having problems with the company we normally use so we looked at a number of other companies and decided to give this one a try. They'rejust new in the business and we were impressed as they promised theywould deliver the goods we wanted within two days and they did. We had topay more than we would have liked but the results were worth it. Since then,I've told a lot of other people about them.[Pause]NineteenWoman: Apparently they're an established company in Scotland with an excellent reputation, but I didn't know that at the time. I found them through theinternet. I was just browsing through the list of suppliers one day and Inoticed their name. I looked them up and found that they had this fantasticdiscount available that particular month. We ordered various things and thequality was so good we've continued using them.[Pause]TwentyMan: We like to try out different suppliers to make sure we're always getting the best deal. This particular company was running a big publicity campaign. I'dseen the ads on TV and they really put me off. I just couldn't see the appeal.But then someone I met at a training day told me we should use them. Hiscompany had used their service for years with no complaints so we followedhis advice.[Pause]Twenty-oneWoman: We'd looked round the market to find the cheapest deal possible but to be honest there wasn't much to choose, in terms of cost, between any of thelocal suppliers. However, we had a visit from a sales representative fromone company and we asked him to make up some complimentary printedletterheads for us. They were exactly what we wanted so that was thedeciding factor. I think that personal touch gives a company far betterresults than advertising ever can.[Pause]Twenty-twoMan: Obviously there are many different factors to consider when you choose a new supplier. We always used a local company because they were relativelynear and we could even pick things up ourselves if necessary. Butunfortunately they just became too expensive. Now that express deliveryservices are widely available, distance is no longer a consideration andwe've been able to choose someone who can give us the best package forthe lowest cost.[Pause]Now listen to the recordings again.[Pause]That is the end of Part Two.[Pause]Part Three. Questions 23 to 30.You will hear a radio report about the London stock market.For each question 23-30, mark one letter (A, B or C) for the correct answer.After you have listened once, replay the recording.You have 45 seconds to read through the questions.[Pause]Now listen, and mark A, B or C.[Pause]Woman: Hello. I'm Jane Bowen with our regular Friday look at the week just finished on the London stock market. The general picture is pretty mixed. Shares inthe major banks are trading down, while mining companies have surprisedanalysts with a small rise. Overall, it's been a week of considerablemovement, with the highest level reached at the close two days ago and asharp fall yesterday. A strong recovery saw most of those losses being madeup today, but the closing figure still fell short of Wednesday's. Now here'sCharles Wrighton with some company news.Man: Thanks Jane. And first, clothing retailer, Brownlow. Having finally found a buyer for their loss-making sports footwear subsidiary, Hi-form, they'verejected a take-over bid from a leading French retail chain which has beenlooking to buy into the British market for some time. This activity has movedBrownlow's shares up by twenty per cent to ninety-six pence. There's a lot ofinterest in the Lek energy group, which recently bought WestwalesElectricity. To the relief of Westwales managers, Lek haven't brought intheir own people to run the company. Despite predicted job cuts ofsomething like a third of the engineering staff, no announcement has beenmade, and indeed, Lek's comprehensive training scheme has been opened toall grades of staff in Westwales. Back to you, Jane.Woman: We've had a number of emails from investors asking what to do with their shares in gas and electricity companies after their consistently poorperformance recently. Many of you might be thinking of getting rid of yoursas quickly as possible. But financial experts are fairly optimistic about theoutlook for the power sector, and investors may do better to see whathappens over the next few months. With so many other investors deciding tocut their losses and sell now, interest in this sector may increase, and that,of course, would push share prices up. Pharmaceutical companies have donewell today. Recently we've seen several periods of rapid expansion in thissector, only for it to be overtaken a short time later by the strong financialinstitutions. But I actually think the recent performances of pharmaceuticalscompanies has hidden a steep drop in the share prices of many othercompanies. All other sectors have lost considerable amounts, but this simplyhas not been reflected in the overall value of the market, becausepharmaceuticals companies are keeping the value high. Looking next at thesectors whose troubles have been in the news recently: supermarkets,having suffered a downturn in business for over a year, at last have somereason for optimism. The leisure industry, which has suffered even morethan supermarkets, is also showing signs of a turnaround. The same cannotbe said of the building sector, though, which expects little relief for at leastanother six months. Charles...Man: One company in the news is Freewaves, which owns a chain in internet cafes.Like other new companies, Freewaves has tended to pay low dividends toinvestors, preferring to re-invest profits in research and development.Although Freewaves was able to turn in a healthy profit in the first quarter,taking everyone by surprise, the company has now declared operating lossesclose to a million pounds. This, of course, will make shareholders thinkabout whether to keep their shares. And news from Simpson's, the big retailgroup. For years Simpson's have been acquiring other chains, giving them astrong market position, and they now sell everything from make-up tocomputers. But today Simpson's announced that they are to consolidatetheir three home improvement chains into one, under the Fresca name. Woman: Now for the figures...[Pause]Now listen to the recording again.[Pause]That is the end of Fart Three. You now have ten minutes to transfer your answers to your Answer Sheet.[Pause]。
BEC中级写作例文
例一（课堂带写，三段式）：➢You are the Head of Research for an international car manufacturer. You have to make an urgent trip tomorrow to visit Pierre Blanco, a colleague who works for a subsidiary. ➢Write a memo of 40-50 words to your secretary:✓Telling her who you are going to see and when✓Asking her to book flight tickets and accommodation✓Telling her what work you would like her to do in your absence.➢Write on your answer sheet.例二（课堂5分钟快速练习，一段式）：➢You are a manager in a company which manufactures office furniture. Next month, you are going to London to discuss an important contract.➢Write a note of 40-50 words to your assistant:✓Saying when you want to leave and return✓Asking him to book flights✓Telling him which hotel to book.➢Write on your answer sheet.例三（课堂10分钟常规练习，三段/一段式）：➢Your company has just opened a new office in the United States. You have agreed to go and work there for six months.➢Write a memo of 40-50 words to all your colleagues:✓Explaining why you will be absent✓Saying when you are leaving the office✓Expressing your wish to keep in touch➢Write on your answer sheet——请假、缺席●典型的开头部分写作●典型的正文部分写作●典型的结尾部分写作例一（课堂带写）：➢You would like to go to a seminar on presentation skills.➢Write an email of 40-50 words to your line manager:✓Requesting time off work to go to the seminar✓Saying when the seminar is✓Explaining why you want to go➢Write on your answer sheet例二（课堂10分钟常规练习）：➢You are a regional sales manager for an international company. You have been asked to go toa meeting at your company’s head office. You cannot go, so somebody else will go in yourplace.➢Write an email of 40-50 words to Erica Young, who is organizing the meeting: ✓Apologizing for not being able to go to the meeting✓Explaining why you cannot go✓Saying who will go➢Write on your answer sheet2) 告知信息●典型的文章结构●典型的开头部分写作●典型的结尾部分写作●真题写作范例：例一（课堂带写）：➢You are a Project Team Leader. You have had to cancel your next project meeting because some of the members of your team will be abroad.➢Write a memo of 40-50 words to your project team:✓Informing them of the cancellation and giving the reason✓Stating a new date and time for the meeting✓Requesting suggestions for the agenda➢Write on your answer sheet.例二（课堂5分钟快速拓展练习）：➢You are the Research and Development Director of an engineering company, which is a subsidiary of a large corporation. The Chairman of the corporation is visiting your company next week.➢Write a memo of 40-50 words to all your staff:✓Informing them of the visit✓Telling them why the visitor is coming✓Telling them when he will arrive and asking them to be at the welcome reception for him➢Write on your answer sheet.例三（课堂5分钟快速拓展练习）：➢You are the managing director of a company whose profits have recently increased and you would like to reward staff for this.➢Write a memo of 40-50 words to all staff:✓Thanking them for their contribution✓Explaining why profits increased✓Telling them what their reward will be.➢Write on the answer sheet例四（课堂10分钟常规练习）：➢You need to inform your marketing team about a radio advertising campaign for one of your company’s new products.➢Write an email of 40-50 words to your team:✓Reminding them which new product is✓Explaining why you’ve chosen to advertise on radio✓Saying what you expect, the advertising campaign to achieve➢Write on your answer sheet3) 组织会议培训活动●典型结构●典型的开头部分写作例一（课堂带写）：➢You are the training manager of a company which has won a large export order. You havebeen asked to organize foreign language training for some of your staff.➢Write a memo of 40-50 words to staff:✓Explaining why the course is necessary✓Saying which members of staff should attend✓Announcing when the course will start➢Write on the answer sheet例二（课堂10分钟常规练习）：➢You have been asked to organize your company’s staff training program. Before the program starts you would like to identify training areas that staff are interested in.➢Write a memo of 40-50 words to all staff:✓Saying when the training program will start✓Asking for suggestions for what to include in the program✓Giving a deadline for suggestions.➢Write on your answer sheet4) 询问类及其他●典型结构●典型的开头部分写作例（课堂5分钟快速练习）：➢You are the factory manager of a car company. You are waiting for urgently needed components from your purchasing department.➢Write a note of 40-50 words to Mr. Grayson, the Assistant Purchasing Manager: ✓Enquiring about the reason for the delay✓Stating when the components are needed✓Suggesting a meeting to discuss future deliveries.➢Write on your answer sheet.一、BEC中级（Vantage）Part Ⅱ1．文体——Correspondence / Report / Proposal2．写作者的口吻3．语言的整合4．按照文体讲解：1）Business Correspondence●考试频率●7种内容类型（补充求职信和简历）●基本格式:1）Make Change●写作的注意事项●典型的开头部分写作●典型的正文部分写作●真题写作范例：例一（课堂带写）：➢Your Managing Director has asked you to reply to the letter below which is about a proposed educational visit to your company by a local school. He has written his comments on the letter.SUNDSTORM TECHNICAL COLLEGEDear Mr. Takahashi,Re: Educational VisitThank you for your recent letter accepting our request for an educational visit to your company.a group of 35 students, aged between 17 and 18, and will be taking part in the visit as part of their careers development program.I would like to suggest Friday 10th December. The group will leave here at 9:00am and should beI understand the training officeris willingto give a talk to the students about the company ’s training program. This will be of considerable value, and I wondered if it would be most effectiveFinally, would it be possible for the students to talk to some new employees in an informal ‘I would be grateful if you could inform me as to whether these proposals are suitable and would like to thank you once again for your cooperation with the scheme for ‘School and Business Links ’.Yours sincerely, Yamaguchi,Headteacher➢ Write a letter of 120-140 words to the head teacher explaining the changes the ManagingDirector would like to make to the visit.➢ Write on your answer sheet.例二（课堂12分钟快速练习）：➢ The company where you work is organizing a sales conference. Your Sales Manager hasasked you to reply to the letter below, from a transport hire company called A1 Coaches, concerning arrangements for the conference. He has written his comments on the letter.➢ Write a letter of 120-140 words to Mr. Otley of A1 Coaches, to make sure that thearrangements are changed.➢ Do not include address.➢ Write on your answer sheet.Dear Conference Organizer,Transport arrangements-Sales Conference 9/10 DecemberFollowing your telephone call yesterday, I am writing to confirm the coach and car hire details for your Sales Conference in December.8:15 amTransfer passengers to Whitestone Conference Centre by 9 am48 passengers-1 coach8:45 am Collect Chairman and guests from your Head Office (Silver Street) to arrive atConference Centre by 9 am.10 passengers-2 car6:00 pm Collect all delegates from Conference Centre. Take to Grand Hotel, for overnight stay. 48 passengers-1 coach 10 car passengers-2 cars9:00 am Transfer delegates from Grand Hotel to Conference Centre.10:30 am1:00 pmPlease confirm that these arrangements are correct.Yours sincerely,PJ OtleyA1 Coaches Ltd.例三（课堂20分钟常规练习）：➢You are responsible for planning the magazine advertising of your company’s new product, which is a polish for cars. You have just received the letter below from the magazine that you are going to advertise with. You have also received a memo from your Marketing Manager about the advertising campaign.➢Write a letter of 120-140 words to Mr. Ellwood at the magazine, telling him about the changes to the advertisement booking, and asking him or any other information that you require.➢Do not include addresses➢Write on your answer sheet2) 推荐信●推荐信的分类——自荐与推荐●推荐信的原则——开门见山●推荐信的典型开头部分写作——开门见山●真题写作范例：例一（课堂带写——自荐）：➢You work for RCT, a company which sells business stationery. RCT is interested in becoming an agent for Novestat, a company which manufactures paper products.➢Read Novestat’s advertisement below, on which you have made some notes.➢Then, using all your notes, write a letter of 120-140 words to James Dowling at Novestat.➢Do not include addresses.➢Write on your answer sheet.NOVESTATAGENTS REQUIREDFOR A NEW PAPER PRODUCTNovestat, a leading manufacturer of business stationery, is delighted to announce its exciting new range of designer paper products. This range allows customers to create their own business stationery to the highest professional standards, using their own computer printers.We are looking for companies world-wide to distribute the NOVESTAT DESIGNER PAPER range.➢➢➢Then, please write to James Dowling, Novestat, Unit 3, Basing EASTAT, Hampton, Middlesex,例二（课堂20分钟快速拓展练习——推荐信）：➢The international organization you work for makes an award every month to a person in each department based on the following criteria:✓Productivity✓Relations with customers✓Contribution to the team➢Your line manager has asked you to recommend someone from your department for this month’s award.➢Write your recommendation, stating who the person is and the reason for your choice.Describe how this person meets each of the three criteria for receiving the award.➢Write 200-250 words on your answer sheet.专题：求职信与简历（Covering Letter / Letter of Application and Resume）：例一：求职信➢You have seen a job with a multi-national company advertised in a newspaper.➢Write a letter to the company applying for the job. Refer to relevant factors such as the nature of the job and why you are interested in it, your qualification and experience, what you are doing now and what you could contribute to the position.➢Write 200-250 words on your answer sheet.Letter of ApplicationRoom 320, Building 3, Lane 5130 Nanjing RoadHuangpu DistrictShanghai, 200000P. R. China22 June, 2008Mr. Julian ProctorDirector of Sales & MarketingFortune Travel Agency4490 Emmett AvenueLondon, WC1 AC1UKDear Mr. Proctor,I wish to apply for the position of Regional Sales Manager, as advertised in today’s Toronto Star. As the attached resume suggests, my experience in the travel industry has prepared me for thischallenging position and I would welcome the opportunity to work for a prestigious and well respected employer such as Fortune Travel.My academic background includes a degree in Business Administration from Queen’s University, where I completed all of my marketing courses with honors. I also have two years of experience in advertising and public relations, when I designed and implemented a marketing plan for Interprovincial Business Systems. My communication skills have always been a major asset to me and I take pride in my ability to work well with others in a managerial and supervisory capacity. These skills will allow me to contribute to your sales and marketing effort from the start.I would really appreciate an opportunity of interview to further discuss my qualification and fitment to the position. I’m available anytime in the following 3 months and I’m looking forward to your favorable reply!Yours sincerely,John StevenJohn StevenEncl: Resume3）解释信/报告●中高级考试对于“解释信/报告”要求的异同点●典型的开头部分写作●典型的结尾部分写作例一（课堂带写）：➢You are the manager of a TV and radio repair workshop. One of your employees has received the letter below about a faulty cassette player which he inspected. He has his comments on the customer’s letter and asked you to write a reply.➢Write a letter of 120-140 words to the customer, using the employee’s comments and explaining why your company cannot repair the cassette player.➢Do not include address➢Write on your answer sheet35 Dorset RoadLondon W612 September 2007Mr. D. MasonRadio World6 Adelaide ParkLondon W6Dear Mr. Mason,Re: Repair of Tashita Cassette PlayerYou returned our cassette player to us on 5th 1. A problem with the volume control2.Yours sincerely,Paul Johnson例二（课堂带写——报告）：➢ Your company or organization is becoming more successful. In order for this success tocontinue, you want to expand and increase the budget of your department. The Directors have asked you to write a report saying why your department needs extra money.➢ Write a report of 200-250 words, explaining why your department needs more money, andinclude the following points:✓ Whether extra staff are needed (and if so, why?)✓ Whether changes to the office space and equipment should be made✓ What plans you have for future development✓ How the investment would generate extra business.➢ Write on your answer sheet.4) 多选一 题型特点及中高级区别➢ Your company exports to a number of countries around the world and is looking for a newagent for international freight. The Export Sales Manager has asked you to write a proposal saying which agent you recommend.➢ Read the two advertisements below, on which you have already made some notes.➢ Then, using all your handwritten notes, write your proposal of 120-140 words for the ExportSales Manager.➢ Write on your answer sheet.5）询问类●常用句型例题：●The company you work for is expanding rapidly and is looking for new premises. YourManaging Director is interested in Waterside Industrial Park, and has asked you to write a letter to find out more information.●Read Waterside Industrial Park’s advertisement below, on which your Managing Director hasalready made some notes.●Then, using all your Managing Director’s handwritten notes, write your letter to RosemaryBrown at Waterside Industrial Park.●Do not include postal addresses.●Write 120-140 words on a separate sheet.6）投诉信●典型结构●典型开头部分写作●典型结尾部分写作●You recently attended a one-day training course on health and safety. You were disappointedwith the course and you have decided to write a letter of complaint to the training company.●Read the advertisement below, which gives details of the course. You have already madesome notes on the advertisement.●Then, using all your handwritten notes, write your letter to Moira Geddings at GBGCertification Services.●Do not include postal addresses.●Write 120-140 words on a separate sheet.7）道歉信●典型结构●典型开头部分写作●典型结尾部分写作例题●You are the secretary in a company which makes plastic tableware. Your boss has left theletter below for you to answer.●Write a letter of 120 - 140 words to Ms. Jereme, explaining the reason for the damagedgoods. Use the information in her letter and the notes from your boss.●Do not include addresses.●Write on your Answer Sheet.五、BEC高级（Higher）PartⅠ----图表作文●图表作文的文章结构1）引言部分2）主体段落3）结论部分The bar chart below shows the number of complaints made by consumers about different products and services in the years 1994 and 1997.Write a short report for a university lecturer describing the information in the graph. You should write at least 140 words.The bar chart displays the changes in the number of complaints made by consumers about five kinds of products and services between 1994 and 1997. According to the diagram, there was an increase in the complaints about most of the products and services.The number of complaints about package holidays abroad and financial services increased over the period. The complaints made about the package holidays abroad rose by 12.7% from 15,000 in 1994 to about 18,000 in 1997. And there were about 52,000 complaints about the financial services in 1997, 5.2% up on 1994.There were also more complaints about electric goods and second-hand cars in 1997 than in 1994. The complaints about the two products rose by 9.2% and 6.7% respectively. The former increased from 66,000 in 1994 to about 70,000 in 1997 and the latter went up from 80,000 to 86,000. And clothing is the only sector where the number of complaints dropped over the period. In 1994, there were around 45,000 complaints while the figure decreased by 4% to around 43,000 in 1997.In conclusion we can see there were more complaints about the products and services in 1997 than in 1994 with the only exception of clothing.●图表作文常用的语言手段1）作文的开头——表示“出处”的句子结构。
BEC中级第二三四辑阅读真题详细解析(完美打印版)
第二辑T1P1这篇文章讲的是培训（coaching）的作用。
培训对一个公司的发展和员工的成长都是至关重要的。
文章的内容比较泛，但是题目的答案比较明显。
第一题，教练和员工之间的接触不能解决工作中的所有困难。
答案是C段的这么一句：In theory, the coaching relationship should provide answers to every problem, but in practice it falls short of this.理论上，培训可以提供所有问题的答案。
但是实践中达不到这样。
Fall short of是关键词。
第二题，讨论某些情况如果再度出现的话怎么样可以处理的更好。
答案是A段的这么一句：analysing how they were managed and how they might be dealt with more effectively on subsequent occasions.分析应该如何进行处理并且在接下来的情况下怎样可以处理的更有效。
这里的dealt with more effectively对应于题干中的better handled，on subsequent occasions.也就是occur again。
第三题，教练鼓励员工将所学应用到日常的工作中。
答案是B段的这么一句：helpsindividuals to use formally learnt knowledge in day-to-day work and management situations.帮助个人将学到的正式知识用在日常工作和管理情况下。
这里的day-to-day work and management situations就是题干中的routine work situations，what has been taught也就是formally learnt knowledge。
剑桥BEC真题中级第四辑口语解析Part2MiniPresentation
第四辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Planning a presentation● Audience● Equipment needed【词汇&短语】农民工 migrant worker 被期望，被期待做某事 be expected to 图表，曲线图 graph 相应的，转而 in turn术语 technical words 最后但并不是最不重要的last but not least 准备行动，待命 stand by 备用的 spare 【句型点击】 ● 回到原话题To turn to the topic ….To get back to what I was saying…To go back to what you were saying about… ● 引起新话题 About…. I think… That reminds me of….. Talking of…., I know….. 【参考范例】When planning a presentation, speakers should first be clear about the composition of audience. The types of audience determine the techniques and languages they are going to use in the presentation. For example, if the speaker is faced with a group of migrant workers with poor educational background, he is supposed to use simple language with less graphs and technical words.Secondly, a good presentation depends on the support of equipment. Speakers must cooperate with the organizers to ensure that all needed equipment stands by and there should always be spare equipment in case anything goes wrong during the presentation. Meanwhile, the lighting and seating arrangement are to be fully prepared before the presentation.Moreover, to give a good presentation, the speaker is expected to have a thorough research on the topic. A good preparation will make the speaker confident of his performance, which in turnwill arouse the audience’s enthusiasm. Last but not least, a knowledge person is not necessarily a good presenter, so in order to improve the quality of his presentation; the speaker must learn presentation skills and practice them.Topic B: WHAT IS IMPORTANT WHEN ……?Selecting an interpreter for a meeting with foreign clients● Experience ● Reliability【词汇&短语】需要，要求call for 正直；诚实integrity积累accumulate 忽视，未注意到overlook环境，条件，情况circumstance 核心core结果outcome 互动interaction准确的accurate 咨询，协商consultation【句型点击】●常用礼貌打断语Can I ask a question?Can I interrupt for a moment?Just to change the subject for a moment, do you….?●概括性论述In most cases…..Generally speaking…On the wholeBy and large【参考范例】When selecting an interpreter for a meeting with foreign clients; to begin with, we must consider the related work experience of the interpreter. Interpretation is a skilled job which calls for a great deal of practice. A good interpreter must have accumulated plenty of experience and known how to respond quickly under different circumstances.Reliability is another important factor when choosing an ideal interpreter because he is the bridge connecting the two sides. A good business outcome depends on his accurate and fluent interpretation. Meanwhile, his personal integrity of occupation shouldn’t be overlooked because he grasps some business secrets and has the chance to touch the core technology.In addition, the personality of an interpreter should also be taken into consideration when selecting one for a meeting with foreign clients. Good personality will smooth the communication and encourage the interaction of the both sides. To some extent, a good interpreter will affect the result of business consultation.Topic C: WHAT IS IMPORTANT WHEN ……?Introducing a new product range onto the market●Timing●Advance publicity【思路点拨】【词汇&短语】产品系列product range 结束，终结terminate确保，担保ensure 提前宣传advance publicity在很大程度上to a great extent促销活动promotional events不合时宜的ill-timed 方向，定位orientation【句型点击】●常用口头衔接语Well, the point I’m trying to make it is that…Well, what I am trying to say is that…And don’t forget…●常用开场白I’d like to begin by saying…I’d like to begin by raising the issue/question of….There are two points I’d like to make…【参考范例】When introducing a new product range onto the market, timing is the most important factor. A perfect timing can ensure the success of the product range to a great extent while an ill-timed launch will terminate the development of new products.Besides, advance publicity is very important in warming up the market and arousing people’s interest in the coming of new product range. Advanced publicity is usually conducted through advertisement campaign. Good advance publicity will make people wait anxiously for the new products. And when the products are finally on sale, they couldn’t wait to possess them. At the same time, the company should organize various promotional events to stimulated people’s enthusiasm still further.What’s more, to successfully introduce a new product range onto the market, the company should have a clear orientation of the potential customers, or in other words, the product range should have target customers. Nowadays, people like to show their personality over the things they use. So the fate of a new product range heavily depends on its followers or fans.第四辑Test 2Topic A: WHAT IS IMP ORTANT WHEN ……?Aiming to improve career prospects●Reading business articles●Learning a foreign language【思路点拨】【词汇&短语】职业规划career prospect 保证guarantee系统的organic 职业能力proficiency开阔视野broaden the horizon 语言能力command of language【句型点击】Take… into account.Give you a clue of….….is becoming increasingly popular.….helps you step forward.【参考范例】When aiming to improve career prospects, I would take four factors into account, namely a good reading habit, a good command of foreign language, a further education and an organic frame of the world. To start with, a good reading habit can enrich your knowledge. When you are reading business articles, the latest business events will give you a clue of what to do on your own position. Secondly, foreign language learning is becoming increasingly popular in companies because it guaranteeseffective communication with overseas business partners. Thirdly, further education helps you to step forward. With more training, your proficiency will be improved. Last but not least, an organic knowledge system also plays an important part in the career development. A broadened horizon would enhance your professional skills.Topic B: WHAT IS IMPORTANT WHEN ……?Deciding how to transport goods●Destination●Speed目的地destination 运输中in transit立即发货prompt delivery 装货过程loading process快递流通fast turnover 最佳报价best over【句型点击】In order to…With regard to… 基于Other things being equal…同等条件下【参考范例】When you are deciding how to transport goods, the destination of the delivery is the prime element to be considered. For the sake of convenience, various means of transportation should be adopted with regard to different distance of the delivery. Furthermore, we can’t overlook speed. A more prompt delivery means a faster turnover. On the other hand, delivery and loading of the goods shouldn’t be neglected. If the goods are not taken c are of. There could be damages either in transit or during the loading and unloading process or by other reasons. If the percentage of the damaged portion is too high and the goods are in a bad condition, The Company can suffer from a huge loss. And now it comes to the last point price, other things being equal, as long as the transport company can handle the items properly, we would definitely choose the one that grants us the best offer.Topic C: WHAT IS IMPORTANT WHEN ……?Purchasing new machinery●Level of automation●Maintenance requirement【词汇&短语】生产线the production line 付款条件payment terms由电脑控制的computerized 严格检查strict inspection提高效率raise efficiency 全自动的fully automatic极具清楚crystal clear 假设出来的情况hypothetical case【句型点击】We should aware of…My interes t is towards….If we don’t take this seriously…..【参考范例】When purchasing new machinery for production line, the level of the automation should be considered first. Just imagine how much labor it will save if the whole process is computerized and fully automatic, that is exactly the reason why we buy new machineries to save labor and raise efficiency. Moreover, we should be aware of the maintenance requirement of the machineries we bought. It should be stated crystal clear in the payment terms whether it is the responsibility of the buyer or the seller to get the maintenance covered. Furthermore, quality should be viewed before the purchase. The machinery has to pass strict inspection to guarantee qualified productions of goods. Finally, if I were in charge of the purchase, my interest will be towards safety. The visual of some worker getting caught in the blade of the machinery is horrifying. If we don’t take this seriously, this image will not be a hypothetical case.第四辑Test 3Topic A: WHAT IS IMPORTAN T WHEN ……?Selecting a retail sales assistant●Previous experience●Appearance【词汇&短语】销售经理sales manager 促进销售sales promotion推销潜力sales potential 销售利润selling profit代理商Selling agent【句型点击】●表达现状We can’t ignore the fact that….No one can deny the fact….This phenomenon attracts people’s interest in…【参考范例】When selecting a retail sales assistant, several factors should be taken into consideration. Firstly, I think if the candidate has some previous experience, he or she may get a priority or privilege for the position, because as may other employers, I attach great importance to it for that matter.Secondly, I would pay attention to the personal appearance of the applicants. A good appearance can make the publicity of the company better and easier, and the clients and customers will have deep impression of a decent, neatly dressed sales assistant.Thirdly, some basic skills and qualities are necessary, such as communication skills and analysis skills. And also, to keep contact with customers is very important. It can help us to improve our achievements and make sure we have sustainable resources for the future development.Topic B: WHAT IS IMPORTANT WHEN ……?Contacting clients by telephone●Calling at the right time●Listening carefully【思路点拨】【词汇&短语】客户支持clients support 打扰disturb可供利用的available 热情的enthusiastic令人反感的annoying 时间把握timing【句型点击】I am in the middle of…我正在忙着To put it in another way..….is the key point.One of the best ways to…. Is…..【参考范例】When contacting clients by telephone, we have to cover the whole range of business matter in a limited time, so we have to be very brief and efficient in every minute available. As a matter of a fact, we talk all day, but how to talk is obviously a somewhat neglected art.To be specific, firstly, you should make sure that you call your clients at the right time, because it is impropriate, impolite and very annoying to disturb your clients when they are in the middle of something. To put it in another way, the perfect timing is the key point. Secondly, when contacting clients by telephone you should listen carefully, because one of the best ways to show your respects to your clients is to become a good listener.Thirdly, you need to have a positive attitude and to let your clients feel that you are positive and enthusiastic. Also, you can keep a harmonious circumstance between you and the clients. Of course, there are other details that you should pay attention to, such as do not hang up first. We often say that the details determine you will succeed or fail. Note that the details can help a lot to solve the problems effectively.Topic C: WHAT IS IMPORTANT W HEN ……?Managing change●Clear objectives●Communication【思路点拨】【词汇&短语】企业目标business goal 蓝图blueprint核心竞争力core competence 与时俱进keep pace with time大的市场份额The lion’s share【参考范例】In this information age, the capacity to manage change is becoming increasingly important. Consequently, more and more managers begin to put this issue in the spotlight. In my perspective, when managing change, several factors should be taken into consideration. The first one is to set a clear objective, because it is the blueprint of a company’s future development. Without the guide of a clear objective, one will get lost in the business jungle.The second factor is communication skill. An effective communication can promote cooperation, and communication is usually considered as an inevitable way to effective management.The third one is technology and qualified personnel. They are the core competitiveness of the enterprises and they are the software and hardware that drive the enterprise to work in a full speed. Without them, it is hard to keep pace with the time. The last but not the least, creativity is also important. Even a single innovative idea may be capable of helping an enterprise to take the lion’s share of the market.第四辑Test 4Topic A: WHAT IS IMPORTANT WHEN ……?Considering setting up a staff canteen●Employee’s opinions●Cost to the company【思路点拨】【词汇&短语】至关重要的crucial 策略战术tactic能被利用的available 注意be aware of….交换意见compare notes 或者alternatively长期预定long-tern reservation 可行性feasibility以员工为中心的employee-oriented 建筑，建造construction【句型点击】As far as…..concernedWith respect to….关于….To be specific 具体来说Be supposed to….应该……Conserve no effort to…不遗余力地【参考范例】With respect to setting up staff canteens, I suggest that we should be aware of the following four factors. To start with, employees’ opinions are supposed to play a crucial role. Undoubtedly, we should conserve no effort to meet the needs of the employees. We can benefit a lot from this employee-oriented tactic. To be specific, we can compare notes with employees from different departments, or, alternatively, we can make them vote for a decision.Secondly, the cost of the company deserves to be taken into consideration. If there can be other more economic options, why bother to build an extra canteen? I mean, if the company can make a long term reservation with a restaurant probably, it saves time and money.Thirdly, the financial situation tends to interfere in the decision making. If building a canteen is a better choice compared with ordering foods from restaurants in the long run, we still have to consider the expenses in building the canteen--------an undergoing construction is a big deal for the company anyway. Lastly, the location of the canteen is also quite important. If you want to build a canteen, there should be space available for it.Top ic B: WHAT IS IMPORTANT WHEN ……?Working as a teacher●Sharing expertise●Deciding responsibilities【词汇&短语】求助于resort to 零碎的piecemeal处理tackle with 前提premise倾向于apt to 灵活的策略flexible policy指派assign 唤起情绪invoke有机的，整体的organic 同时simultaneously【句型点击】The prime concern is… 首要考虑是..Given this pr emise…. 基于这样的前提Be expected to…被期待做某事，应该做某事【参考范例】When working as a teacher, the prime concern is sharing expertise. The need of the students should receive careful consideration. Through systematic training and teaching, the students should be able to resort to the professional skill of the teacher for reasonable solution of whatever problem they may come across in working experience.Secondly, the teacher is expected to decide the responsibility of his/her fellowman. In this case, it is better to tackle with the whole thing in an organic way rather than a piece meal basis. In other words, the person on the teaching position should be crystal clear of the strength and weakness of every student and assign them to the right positions based on this judgment. Given this premise, the whole team can work in an efficient way.Another crucial issue is how to monitor the students. Here we should adopt a flexible policy. It takes wisdom to let the students know that their behavior will be noticed b the supervisor and simultaneously to invoke the creative spirit out of them. In this way, we can improve the behavior pattern of the students and make full of their potentialities.Topic C: WHAT IS IMPORTANT WHEN ……?Negotiating a contract with a customer●Customer needs●Available budget【思路点拨】【词汇&短语】可持续的sustainable 共同愿望common desire双赢win-win 建立贸易机会conclude business互惠互利mutual benefit 一致coincides with通力合作close cooperation 报价quotations最新商品价格目录表latest catalogues 履行合同observe the contract商业信誉commercial integrity 国际惯例international practices【句型点击】I have some comment on…..The products meet with great favor.How to precede with 怎样来进行How to put…. Into practice….【参考范例】If I am negotiating a contract with a customer, I will firstly take the customers’ needs into consideration. The reason is ve ry simple. It is the basis of the undergoing negotiation; we are sitting around the negotiation table because we need something from each other. It is our common desire to conclude the business.On the other hand, the success of the negotiation depends on the available budget. Without financial support, all the rounds of discussin g and bargaining won’t make any sense. That is why it is an international practice to consider about the budget first and reasonable design of the contract comes after that.Besides the above mentioned points, long-term cooperation is also an essential element. Although the well-being of our own party is the main concern of us, we should insure that the prices we offered are very favorable, or we may even make some readjustment in our offer if the customer insists. The drive behind these behaviors is that sustainable profit and win-win outcome will make sure the contract can be held good for a long term. That is why we ought to make it our permanent principle to honor the contract and maintain commercial integrity.。
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剑桥商务英语(BEC)中级第二、三、四辑口语真题范例第二辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Entertaining clients●Types of activities●Cost[思路点拨]【词汇＆短语】促销赠品 Complimentary presents 迎宾室Hospitality room 招待费 Entertainment allowance 定制Customize针对个人Personalize 有目的的Purposeful商业目的 Business objectives 客户需求Customer demand 包间Compartment 舒适的 Cozy【句型点击】●间歇、停顿How shall I put it? 怎么说呢？Well, what I trying to say is…….. 我想说的是……..I’d like to begin by……●个人想法In my opinion, I’d say that…..The point is that…….Well, we should….【参考范例】Entertaining clients is not an easy job and should be handling appropriately and enjoyably. It contains more than just a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clients in a unique manner in and outside of the office.When entertaining clients, we should decide the types of activities according to their interest and favorites. Moreover, these activities should help us achieve our business objectives, for example, we can 主题 陈述要点原因/结果 Entertainingclients 已给补充要Types of activities 活动类型Cost 花费BusinessClients’ Background CustomizedClients’Personalizedhave an intimate discussion about business with our clients during a meal in a cozy compartment where both where both sides tend to be more relaxed. In addition, we have to mix business with pleasure effectively so our clients won’t feel that we are too purposeful.Cost is anther important factor when designing activities for clients. Higher expenses don’t necessarily to greater satisfaction, and in some cases, the clients will be overwhelmed with our kindness. Therefore, when entertaining clients, sincerity appears to be more important, upon which a long and a steady business relationship is based.Topic B: WHAT IS IMPORTANT WHEN ……?Choosing retail premises to rent●Location●Length of contract【词汇&短语】房东landlord 利润空间profit margin租户tenant 房屋结构building structure可持续发展sustainable development 合同到期exploration of contract繁荣boom prosperity 续签合同renew the contract租金rent 押金deposit【句型点击】●观点阐述Well, it seems to me that…….That’s true, but on the other hand…..●追加观点That’s just what/all I was thinking…..Well, the point I’m trying to make it that……Another thing I want to mention is……【参考范例】When aiming to choose retail premises, you should always put the location on the top of your list. An ideal retail premises should be situated in the downtown district or a big residential area where the sources of the customers is guaranteed, in China, A lot of businessman believe in Fengshui and they think a good location is vital to the success of business.Besides, the length of contract is also an important factor in choosing retail premises because the retailer need time to develop market and customers. A steady and uninterrupted business environment is most desired, and a long-term contract will ensure the retailer’s sustainable development.What’s more, rent and means of payment should never be overlooked, retailers in general have a big cash flow, therefore, a reasonable rent and flexible means of payment are good for their capital turnover. A cooperative landlord is preferred and necessary for a win-win situation.Topic C: WHAT IS IMPORTANT WHEN ……?Deciding on packaging for products●Image●Production process【词汇&短语】包装材料wrapper，packaging material 不可再生资源non-renewableresources 包装设计package design 有利环境的environmental-friendly顾客的青睐customer favor 肤浅的，表明的superficial【句型点击】●自然过渡How shall I put it? 怎么说呢？Actually…..That’s just how I see it …..●个人观点Personally, I think…..Frankly, I think….【参考范例】Packing of products concerns the fate of products because it arouses people’s desire for purchase. When deciding on packaging for products, we should take several things into consideration.First of all, the image catches the eye of potential customers, people are sometimes skin deep when surrounded by a variety of products, their decisions are simply based upon the packaging, therefore a thoughtful design in color, shape and packaging materials is crucial in winning customer’s favor.On the other hand, the cost of packaging should be carefully dealt with because it is contained in the prices of the products. Increased price will make the products less competitive in a buyer’s market. After all, in comparison with packaging, people are more sensitive to price.Last but not least, our resources are limited and some are even non-renewable. Once the products are opened up, the wrapper are useless, so it is expected that designers can develop further uses of packaging materials or at least make them environmental-friendly.Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Selecting staff for promotion●Attitude to work●Current performance【词汇&短语】空缺职位vacancy 人事部personnel行政管理部administration 公关public relations总部head office 工资wages and salaries管理技能managerial skill 职业前景career prospect人力资源部human resources 团队协作teamwork【句型点击】●常用开始语Thank you for your questionThe answer is…Let me start with….In my viewIt is very likely that….●表达观点常用句What I am thinking is….Let me make my point very clear.It is crystal clear that…..There is no doubt that…..I am into the first opinion..【句型点击】When selecting staff for promotion, several factors should be taken into consideration, to begin with, the attitude to the work is one of the most fundamental elements. I believe attitude is everything. It is not uncommon to find workers who have great talents but are reluctant to make full contribution in their position, the point is, you have to love what you are doing and you have to try your utmost and reserve no effort to do it.Secondly, current performance is also very important, because it is obvious that attitude and effort have to be measured in a certain way so that you can know everyone’s capability.Thirdly, you can’t ignore career potential and adaptability, almost in every company, we can find employees who are excellent individuals but fail to cooperate in a team, these elements are all very essential in one’scareer. Admittedly, it is not very likely to find all of them in one person, and then you have to consider about the specific position and grant priority to one of them.Topic B: WHAT IS IMPORTANT WHEN ……?Considering a career change●Further study or training●Opportunities for future promotion【词汇&短语】实际工资real wages 合并merger最终目标ultimate goal 个人收入personal income坏的影响adverse effect 工资价格螺旋上升wage-price spiral 精明的讨价还价交易horse-trading 无形资产intangible assets资格qualification 投资回报return on investment【句型点击】●更倾向于某一个选项I would take …….. as my priority 我会把……..作为我的首选项。