广州太古汇商场英文版招商手册ppt
太古汇招商手册
广州天河CBD项目简介2009年5月独家租务代理:“项目组合”总计 406,000 平方米 的综合性项目A prime shopping mall (approx. 121,000 sqm)Shopping MallTwo Grade-A Office Towers (approx. 164,000 sqm)Office Tower 1Office Tower 2The first Mandarin Oriental Hotel in Guangzhou (approx. 60,000 sqm)Mandarin Oriental Hotel优越地段办公塔楼1 办公塔楼2 文华东方酒店 文化中心 广州火车东站天河北路隧道 （计划中） 天河体育中心体育 东路购物中心河 天 路 东地铁1号线 体育中心站地铁3号线 石牌桥站 天河路定位中高端国际奢侈时尚品牌与创新的市场概 念目标消费群注重时尚的都市专业人士，企业家和中产 家庭租赁情况预计开幕日期: 2010年11月管理太古汇由太古地产(97%)与广州日报(3%)共 同持有，将由太古地产管理运营西厢(内观)东面入口(内观)南厢(内观)LG2地板图案玻璃天幕俯瞰图(东面)免责声明：本文件之一切内容，说明及其它信息仅作参考之用，应以有关政府部门，政策制定机构之最终确认为准。
太古地产有限公司，其分公司及附属机构（“太古地产集团”）保留改动建筑图纸，绿化设计，装修及外观之权利。
任何单位或个人不可基于本文件作出任何对太古地产集团及其员工之索偿，诉讼，要求或诉讼缘由之行为。
2009年5月。
招商手册方案-中英文对照版【word版】3p
Four highs spirit
Ecologic new city
【green, low-carbon, recycle economy, ecologicalrehabilitation…】
Ecological gallery such as Xibei Canal, Xicheng Canal and Jie River etc. have been ecosystem rehabilitaed though constructingopen sceneries ascetral Park,ecologicalwetlandpark,canal secnic belt, Wu cultureparkand so on.Greenlandcoverage rate reaches over 40%.
（FirstPart）
Cutural Implication
Invation vitalityisflourish.
Creative motivityis endless.
Pioneering spiritis successive.
Wuxi is the cradle of Wu Culture that bringsagriculture civilization.As a birthplace of modern national industry and commercehere bringscurrent industry civilization. The prosperity of contemporarytownship industry bringsglory of being No.1 inChina.Wu Culture is successivefor overthree thousand year, that is inovation, creativityandpioneering.
某国际购物中心招商手册
某国际购物中心招商手册国际购物中心招商手册第一章：项目概述1.1 项目背景该购物中心位于某国首都，地理位置优越，交通便利，周边人口密集。
作为国际大都市的核心商业区之一，该购物中心将为消费者提供最佳的购物和休闲体验。
1.2 项目规划该购物中心拥有多层楼面，总建筑面积超过50,000平方米。
购物中心将租售商铺，提供各种类型的商业设施、服务和娱乐设施，满足不同消费者的需求。
第二章：招商方案2.1 招商目标本购物中心旨在引进一流的国际品牌和高品质的本土商家，为消费者提供高端、多元化的购物选择。
2.2 招商范围（1）国际品牌我们将引进知名的国际品牌，包括奢侈品牌、时尚品牌、家居品牌等，以满足高端消费者的需求。
（2）本土商家本购物中心也将招商本土商家，主要包括时尚服饰、餐饮、家居用品等，为广大消费者提供丰富的选择。
2.3 招商优惠政策为吸引品牌商家入驻，我们提供以下优惠政策：（1）租金优惠：新入驻商家签约后，前三个月租金减免30%。
（2）品牌推广：我们将通过各种渠道进行品牌宣传推广，提升品牌影响力。
（3）场地装修补贴：根据商家实际装修费用，我们将给予一定的装修补贴。
（4）商户联盟：购物中心将建立商户联盟，开展合作促销活动，提高商家的曝光率和销售额。
第三章：商铺管理3.1 商铺面积及租金商铺面积从30平方米至500平方米不等，租金从每月5000元至30,000元不等，根据不同楼层、位置和面积进行定价。
3.2 商铺配套设施每个商铺都将提供专业的消防设施、空调系统和安全措施，确保消费者安全与舒适。
3.3 商家选型为了保证购物中心的品牌形象和商业氛围，我们将对商家申请进行审查，并选择符合标准的商家入驻。
第四章：宣传推广4.1 线上宣传购物中心将通过建立官方网站、社交媒体账号和电子商务平台，进行产品介绍、促销活动推广等。
4.2 线下宣传购物中心将通过广告、电视广告和户外宣传牌等方式，在首都范围内进行全面宣传推广。
4.3 合作推广购物中心将与周边企业、景区和高档酒店进行合作推广，共同吸引消费者。
购物街商业街项目招商ppt模板
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购物广场 项目招商PPT
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招商手册方案中英文对照版
Expressway:Shanghai-Nanjinghighway, Wuxi-Jiangyin highway, Wuxi-Yixing highway
High-speed railway: Beijing-Shanghai high-speed railway, Shanghai-Nanjing high-speed railway
●Cradle ofcontemporary toห้องสมุดไป่ตู้nship industry
In the early of 1970s, the booming of township industry made southJiangsumodel become the fresh force of countryeconomydevelopment,played a leading role in promoting country economy developmentand produced a great impact in national scale.
Overalplanning area is 76km2, including 36 km2 developed area. Its population is 200 thousand. It isthe center of Huishan district’sadministration, economy andculture. After ten year’s development, it has become anew citycombined with ecology, residence, technology and industry.
招商手册方案中英文对照版
2011 Inv estme nt Pro moti on Brochure of Huisha n Econo mice Devel opment Zonecatalog contentcover Jia ngsu Province Wuxi Huisha n Econo mic Devel opmnet ZoneHuisha n New City --------------- A city merged with ecology, reside nee,scie nce,tech no logy and in dustry.(First Part) Inv ati on vitality is flourish.CuturalCreative motivity is en dless.Imp licati onPion eeri ng sp irit is successive.Wuxi is the cradle of Wu Culture that brings agriculturecivilizati on. As a birth place of moder n n ati onal in dustry andcommerce here brings current industry civilization. Theprosp erity of contemporary tow nship in dustry brings glory ofbeing No.1 in China. Wu Culture is successive for over threethousa nd year, that is ino vati on, creativity and pion eeri ng.• Cradle of Wu CultureThree thousand year ago, TaiBo cameto Southern Yangtze Riverarea called Jia ngnan and brought with adva need cultivatio nskill that is well merged with aborig inal culture of Jia ngnanarea. As the old saying said ” when in Romedo as the Romanado”TaiBo cut hair, had tatto oin g, lead com mon people to buildirrigatio n p rojects and devel op agriculture, Jia ngnan area ste pped into res plendentcivilizati on.• Birth place of moder n n ati onal in dustry and commerceIn the 1930s, lots of industrialists taking Rongherefrom, agriculturefamily forrepresentative emerged bringing the rising up of nationalin dustry and commerce and maki ng Wuxi become the Birth place ofmodern national industry and commerce. Wuxi is honored as littleShan ghai in history.• Cradle of contemporary tow nshi p in dustryIn the early of 1970s, the boo ming of tow nship in dustry madesouth Jia ngsu model become the fresh force of country economydevelopment, played a leading role in promoting country economy devel opment and p roduced a great impact in n ati onalscale.Today, let us turn a new p age together.Cities covered by two-hour-ec ono mic circle in Yan gtze Riverdelta:Shanghai, Nanjing, Suzhou, Yangzhou,Zhenjiang , Taizhou,Wuxi, Chan gzhou, Nantong, Han gzhou, Nin gbo, Huzhou, Jiax ing,Zhousha n, Shaox ing, Taizhou …Exp ressway: Sha nghai-Na njing highway, Wuxi-Jia ngyin highway, Wuxi-Yixing highwayHigh-s peed railway: Beiji ng-Sha nghai high-s peed railway,Shan ghai-Nanj ing high-s peed railways most econo mic devel opedarea — Yan gtze river delta, Jia ngsu HuishanEcono micDevel op memt Zone is also betwee n Shan ghai and Nanjing, in thecore area of two-hour-economic circle in Yangtze River delta.Overal planning area is 76 km2, including 36 km2 developed area. Itspopulation is 200 thousand. It is the center of Huishan district ' s administration, economy and culture. After ten year ' s development, it has become a new city combined with ecology, reside nee, tech no logy and in dustry.gallery such as Xibei Can al, Xiche ng Canal and Jie River etc. have bee n ecosystem rehabilitaed though con struct ingTransp orti on mea nss:Located in the cen ter of Chi na (Second Ecologic new cityPart )【gree n,low-carb on, recycle economy, ecologicalFour highsrehabilitatio n…】spiritEcologicalopen see neries as cetral P ark, ecological wetla nd p ark, canalsecnic belt, Wuculture park and so on. Greeniand coverage ratereaches over 40%.Through fostering diligently group of newindustries, Huishan new city is fully build ing a susta in able devel opment and high-level professional zone with distinctive characteristics,gree n ecology and full of core comp ete nee.Huishan new city persists developing recycle economy. Concen trated treatme nt rate of domestic sewage and harmlesstreatment rate of waste in zone reach 100%, so it forms cycliceconomy ecological system of co-existe nee and mutual ben efits.Water, rain water, sewage, electricity, telecom and gas pipelines were coverd all around that form high-standard and stereoin frastructure system.Livable new city【beautiful house, recreation, body fitness, medical treatme nt, cultureHuisha n new city builtto high standard and high educati on,…】urba n funcional facilitiesqualigy. There is perfect facility system in cludi ng medical treatme nt, commerce, reside nee, recreati on, transp ortati on etc.. Hereaccord ing supporting educati on,attracted over 20 well-known real estate enterprises likeGree niand group, Sha nghai Forte that built high-quality buildings in total area of 6500 thousand square meter together. Large urba n syn thesis has bee n con structed in cludi ng TimesSquare, Hao de jia etc. with multiple functions shopping, cateri ng, recreati on, en terta inment, culture, touri ng. It has become a suitable p lace to live, dobus in ess and enterprising and also becomesub-ce ntersuch as commerce,of NorthWuxi through fosteri ng dilige ntly multi pie commercial circles such as district commercial circle, five-minute commercialsupporting circle, commercial circle around light railwayetc..Tech no logy new city【return oversea students, tech no logy in dustry, leadi ng group sci-tech tale nts, R&D…】Huishan new city is energetically promoting transformation and up grade, con ti nous reform ing system and creati ng a sce nicenvironment. Up to the end of 2010, development zone hasintroduced 127 doctors, 220 masters. “ Four parks and twobases” has in trocuced 100 pion eeri ng groups with tech no logy,p roject and fund. These leadi ng tale nts and inno vative teamshave become the key and superior resources of leadingdevel opment zone to devel op fast.A batch of imp orta nt p latforms have bee n in troduced andbuilt such as CAS electrical engin eeri ng research in stituteWuxi substatio n , CAS PV system and wind gen erator systemquality testing east china center , Wuxi Tsinghua high and newtech no logy research in stitute, Wuxi Huiqing bioe ngin eeri ngR&D centre and digital televisi on tech no logy R&D p latform.in tellige nt sen sor n etwork research cen ter, China generalcertificati on cen ter, Germa ny TUV insp ecti on cen ter, centerof national motor vehicles, mechanical and electronic product and homeapplianee efficiency, national center of supervisionand insp ecti on on p roduct quality of overhead gantry cranemach inery etc.Zhe ng WeiguoChairma n of Wuxi AGCU Scien Tech Incorpo rati ons first batch of (be selected as one of 2009 n ati onaltale nts by “ a thousa nd tale nt plan ”)He said “ here supply fund, place, nurse so that you couldnot find any place were better than here even though you walkaround world ”Huang LanCEO of Wuxi MTLH Biotech nology Co.,Ltd(be selected as one of 2009 national s second batch of talents by “ a thousa nd tale nt plan ”She said “ decided to set up enterprise in Huishan cause we areenjoying favourable climate and geogra phical p ositi on andsupport of the peop le. China has good soil of devel oping newmedici ne and opportunity is mature. Mea nwhile, Wuxi is in thecenter of Yangtze River Delta, transportation is convenient but cost of pioneering is muchlower than nearby cities as Shanghai,Suzhou etc.. ”Huang XiaohuiMan ager of Wuxi iNano Tech Co.,Ltd(be selected as one of 2010 nationaltale nts by “ a thousa nd tale nt plan ”) She said “ Huisha n is a good p lace with pioneering ”In dustrial new city ‘ s sec ond batch of'quality soil to【tech no logy zone, carrier of scie nee pion eeri ng, enterprising p latform, service system …】Huisha n new city focused on nine new in dustries such assensor information, wind power new energy, software andservice outsourcing, creative animation, biological medicine, automobile and automobile spare part, advaneed equipment, newmaterial, headquarter economy.Four parks: Digital and Information Park, Software and Service Outsourci ng Park, Wind po wer and Tech no logy In dustryP ark, Life and Science In dustry ParkTwo bases: adva need manu facturi ng base, moder n service base• Jia ngsu Digital In formati on ParkDI-Park uni versity con struct iontakes full adva ntage of Shen zhe n, Tsin ghuaresearch in stitutio nof innovative incubations ample exp erie nee onsystem and comp rehe nsivestrength, relying on advantages of Wuxi in the culturalheritage, geographic condition and economic development,strives to create high sta ndard p ractical tech no logy R&D p latform, ven ture inv estme nt p latform and hi-level personneltraining p latform. DI-Park will bring the sup eriority of Tsin ghua Uni versity Research In stitutio n on n ati onal sta ndarddigital TV field into full p lay, and comp rehe nsively p romotethe p rocess of digital TV in dustry to build up a domestic andintern atio nal top ran ked and high-tech park which is digitalin formatio n in dustry orie nted and in tegrated with p olitics,p roduct ion, educatio n, research and cap ital.(530 creative com mun ity, Ziji ng tale nt ap artme nt, R&DBuildi ng2of the enterprises, 179,000 m of Tsinghua innovative building)• Wuxi Huisha n Software Outsourci ng ParkIt covers an overall planning area about 159 hectares andbuilding area up to 1,400,000 m, named the internationalservice outsourci ng dem on strati on area in Jia ngsu province andprovincial software park. O-park focuses on three majorin dustries as software R&D, service outsourci ng, digital andrecreati on in teractive in dustry. It is a comp rehe nsive service outsourcing park gathering with the following functions in one body: R&Dn cubatio n, commercea nd trade, exhibiti on, bus in ess office, Eco-li ving, etc.Test and exp erime ntal service p latform( natio nal motor vehicles, homea pp lia neep roduct testi ng cen ter,insp ecti on machi nery, sub-ce ntre, engin eeri ngon p roductChina softwarebased onefficiency, mechanical and electronicnational center of supervision andquality of overhead gantry cranetest center gameand anime east Chinain tellige nt transp ortati on systemof internet of things, based on intelligent 0-parkdem on strati on p roject of internet of things)Comp rehe nsive fun ctio n service p latform(wisdom buildi ng.Idea Garde n Hotel, in formati on p ort, fashi on bus in ess district, “530” tale nt ap artme nt, P erce pti on Times Hotel, creative artp ark, sports com mun ity)• Wuxi life scie nee & tech no logy in dustrial parkIt covers an area of 100 hectares, with 32%green ratio and6%water ratio, L-park focuses on modern advaneed medical devicein dustry, moder n biop harmaceutical CRO,CMOdustry and moder nn etwork medical treatme nt and healthcare in dustry, comb in ati onof p roducti on, study and research, L-park is striv ing to be asusta in able devel opment high-e nd life and scie nee tech no logypark with dist in ctive characteristics and comp etitive ness.90,000 m innovative incubator area(incubator building, comp rehe nsive office buildi ng, sole research and devel opmentunit )15,000 m service outsourcing area(standard laboratory,sta ndard worksh op, exp erime ntal an imals room )• Wuxi Wind Power Tech nology ParkW-park is to be con structed as a wind po wer in dustrialby the gover nment of Wuxi city, one of four low carb on economy p arks, with an area of 2.3 hectares in clud ing con struct ionGMPbase area2of 1.9 millio n m . With new en ergy in dustry as the core, build new tech no logy research anddevel opment cen ter, formati on of new en ergy in dustry cha in, W-park is the large-scale modern in dustrial p ark, p rimarily for p roduct ion of new en ergy po wer generation equipment andrelated products, and also integration of R&D function, in cubati on function, tran sacti onfunction,exp erime ntal fun cti on. Named as “ Nati onal torch p rogramHuisha n key wind po wer components in dustrial base ”and“Jia ngsu featured in dustrial park240,000 m p ublic tech no logy p latform29,000 m test and R&D p latform (Jia ngsu wind po wer desig nresearch institute, Jiangsu wind machine design and hightech no logy research key laboratory, CASelectrical engin eeri ngresearch in stitute Wuxi substati on, CAS PV system and wi nd generator system qualitytesting east china center, Chinageneral certification center, GermanyTUVWuxi wind power parkIf you are a dream-seeker without map,In the n ext five years, Huisha n new city will contino usiy adhere to the target of harm oni zed devel opment of high and newauthe nticati on center)(ThirdPart )Huisha n new city is a ideal city.Prosp ectstech no logy, high level enterp rises, senior tale nts and superquality liv ing en vir onment, con struct ing “ four high ” Huisha n tech no logy new city.。
太古汇商场英文版招商
Target Opening Date: Nov 2010
Management
TaiKoo Hui, owned by Swire Properties (97%) and GZ Daily (3%), will be managed by Swire Properties.
L2 Trade Mix – High End Luxury
Mandarin Oriental Hotel
8
9
Positioning
Mid-to-High Luxury international fashion and new-to-market concepts
Target Demographics
Trend-savvy urban professionals, entrepreneurs and middle class families
Shopping Mall 6
Two Grade-A Office Towers (approx. 164,000 sqm)
Office Tower 2
Office Tower 1
7
The first Mandarin Oriental Hotel in Guangzhou (approx. 60,000 sqm)
Tianhe East Road
Metro Line 1
Sports &Casual Fashion Indicative Brands: Nike Columbia Levis
Supermarket
Mandarin Oriental Hotel
Fashion & Personal Accessories
广州太古汇商业中心
55,979
荔湾区 52.0 219.4 10.4 %
5 64,637
越秀区 42.2 289.3 10.4 % 8
167,430
63.9 308.3 12.3 %
7 89,000
370.9 16.1 %
11 294,555
黄埔区 21.1 512.4 25.3 %
2 24,000
芳村区
海珠区
18.5
2002年大型零售商 业网点营业总面积 （平方米） 2002年大型零售 商业网点数量(个) 人口数（万人） 地区生产总值 （亿元） 地区生产总值 比2002年的增 长率(%) 资料来源： 广州政府门户网站 .c n/egov/fzzl/tjgb/200 403150002.asp .c n/egov/fzzl/tjgb/200 503230013.asp 广州市商业网点发展 规划-下篇
• 外来消费者的构成 – 主要来自珠三角地区，同时辐射到广东周边省份和中部内陆地区 – 中等偏高的收入水平 – 素质较高：中上教育程度，职位较高
二、太古汇广场招牌设计
商场外招牌：采用简单明了的艺术字，色彩 单一，以中英文的结合体现了中外和协。
150多个国际一线品牌进驻
• 商场目前已云集了LV、Ferragam o、Armani、 Bally、Bulgari、CHANEL、Dior、Fendi、 LouisVuitton、MiuMiu、Omega、PRADA和 SalvatoreFerragamo等150多个国际一线品牌。 • 其它承租的商户如Godiva、LazySusan、大食代 美食广场、马莎百货、香港美心集团旗下中式酒 楼和Ole’超市等，更是首次登陆广州进驻太古汇。
- 集购物,娱乐及餐饮于一 身 - 更多中高档次品牌选择 - 产品类别需要兼顾日常和 消闲
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LG2 Trade Mix – Mid Market
Tianhe East Road
Metro Line 1
Sports &Casual Fashion Indicative Brands: Nike Columbia Levis
Supermarket
Mandarin Oriental Hotel
Fashion & Personal Accessories
Indicative Brands: Max & Co. Nine West
Leisure & Services Children’s Fashion & Toys
F&B
Leisure
Metro Line 3
Tianhe Road
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Disclaimer The contents, specifications and any other information provided with this presentation are for reference only and shall be subject to the final approvals by the relevant government and /or statutory bodies. Swire Properties Limited, its subsidiaries and /or its affiliated companies (“Swire Properties Group”) reserves its right to alter the building plans, landscape design, sitting and finishes. This presentation shall not be made the basis for any claim, suit, demand or cause of action or other proceeding against Swire Properties Group and its employees. February 2009
Cultural Centre
Tier One International Fashion Brands
Mandarin Oriental Hotel
approx.300 rooms
Tianhe East Road
Tower Two Office
Tier One International fashion flagship
Tianhe, Guangzhou CBD 广州天河ＣＢＤ
Project Brief Overview 计划概要
Leasing Agent:
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Prime Location 区位
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Prime Location
45 Mins to Guangzhou Baiyu International Airport
Linjiang Dadao
Pearl River
TV Tower
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20 Mins to
Shangri-La Hotel Guangzhou & Guangzhou International Convention and Exhibition Center
Prime Location
Guangzhou East Railway Station
Grand Hyatt Guangzhou
Guangzhou Children’s Recreational Centre Guangzhou Opera House
The Ritz-Carlton Guangzhou Guangzhou Library Guangdong Province Museum
A/X DKNY
F&B
Mini Anchor
Food court
Fashion & Accessories Indicative Brands: Vivienne Tam,
Coach
Tianhe Road
Mandarin Oriental Hotel
Lifestyle
F&B
Tianhe East Road
Shopping Mall -
Two Grade-A Office Towers (approx. 164,000 sqm)
Office Tower 2
Office Tower 1
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The first Mandarin Oriental Hotel in Guangzhou (approx. 60,000 sqm)
Tianhe Road
Proposed Tunnel
Shipaiqiao Station
Huanan Expressway
Tianhe East Road
Liede Road
Xiancun Road
Huaxia Road
Guangzhou Dadozhong
Zhujiang New Town Station
Linhexi Station
5 Mins to
Guangzhou East Railway Station
The Westin Guangzhou
Tianhe North Road
Tiyudong Road
Tiyuxi Road
orts Centre Tianhe Sports Centre Station
Tower Two Office
Tier One International fashion
Tianhe Road
Tower One Office
LG1 Trade Mix – Mid to High Market
Fashion & Personal Accessories Indicative Brands:
Tianhe Road
Tower One Office
L1 Trade Mix – High End Luxury
Cultural Centre
Tier One International Fashion
Mandarin Oriental Hotel approx. 300
rooms
Tianhe East Road
Mandarin Oriental Hotel
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Positioning
Mid-to-High Luxury international fashion and new-to-market concepts
Target Demographics
Trend-savvy urban professionals, entrepreneurs and middle class families
Tianhe Sports Centre Station, Metro Line 1
Shipaiqiao Station, Metro Line 3
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The Complex
a 406,000 sqm mixed use development
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A prime shopping mall (approx. 121,000 sqm)
Leasing
Target Opening Date: Nov 2010
Management
TaiKoo Hui, owned by Swire Properties (97%) and GZ Daily (3%), will be managed by Swire Properties.
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L2 Trade Mix – High End Luxury