体验商务英语2_Unit_2
体验商务英语第二UnitTravel
I think hotels will need to improve …t…he…ir …st…an…da…rd…s….
in general. There are some very good hotels already,
Air rage
negative meaning? Use a good dictionary to help you.
rage
misbehavior
frustration
optimum √
din √ valuable √
complaints
disruptive
dangerous
Starting up
Which of these irritate you most?
Vocabulary A Match the words and phrases below which have
British and
the same meaning. For each pair decide which is
British and American English
B Work in pairs. Use words or phrases in American English from Exercise A to complete the text below.
My last overseas business trip was a nightmare from start to finish. First of all there was a delay on the way to the airport as there was an accident on the __fr_e_e_w_a_y___. When I got there I found the lower level of the airport p__a_rk_i_n_g_l_o_t_ was flooded. Next my _c_a_r_r_y_-o_n__lu_g__g_a_g_e_ was too big and heavy so I had to check it in. When we arrived the __s_u_b_w_a_y__ was closed and there were no cabs at all. After a long time trying to read the __s_c_h_e_d_u_le___ and waiting for forty minutes, we finally got a bus _d__o_w_n_t_o_w_n__ and found the hotel, but the __e_le_v_a_t_o_r__ wasn’t working and our rooms were on the fifth floor.
体验商务英语2-Unit2
do shopping online? What problems are they? What are the advantages and disadvantages
of doing shopping online?
IBM advertisement
Bad ideas don’t get better online The main idea: a bad business idea will not work
Unit 2
Selling Online
Learning Objectives
Talking about selling online Vocabulary related to selling online Negotiating techniques Problem-solving abilities Business writing techniques by writing
What’s B2B?
Business to business or B2B refers to electronic commerce between businesses rather than between a business and a consumer(B2C).
B2B businesses often deal with hundreds or even thousands of other businesses, either as customers or suppliers. Carrying out these transactions electronically provides vast competitive advantages over traditional methods.
体验商务英语(第二版)课件第2册案例Dear Sirs or Madams
Dear Sirs or Madams:I am writing to invite you to attend this year’s conference, which will be held in Prague, Czech Republic, 21 – 24 November, 2008. The chief executive and the senior managers from the head office and the overseas sales managers will attend the conference. The purpose of the conference is, first of all, to enable the managers to know each other better. In addition, we would like to take this opportunity to thank you for your hard work. Most important of all, however, we will at the conference discuss how we can improve our products and services in the future.The venue we have chosen for this year’s conference is Hotel Moda. It is a 4-star hotel located about half an hour by underground to the city center. The hotel facilities are excellent with spacious bedrooms, a large swimming pool, sauna and Jacuzzi. Moreover, during the conference, we will arrange various activities for the participants, such as guided city tours, cultural tours, sightseeing and opera. I hope you will all be able to enjoy yourselves during the conference.The conference will commence on Saturday morning, 22 November. All the participants are required to arrive by Friday evening, 21 November, and leave by noon of Monday, 24 November. I sincerely wish that you can all attend this year’s conference and I look forward to meeting you in Prague.Sincerely yours,(226 words)。
体验商务英语第2课U2课件
Reading Describing your routine
D Decide whether these statements are true or false.
Many people think Ghosn is Japanese. False Ghosn speaks three foreign languages. False He lives in Europe. True He often travels between Europe and Asia. True He meets international customers at weekends. False 6 He has four children. True 1 2 3 4 5
security opportunities boss facilities promotion
helpful
company mobile
holidays
phone facilities
parking
car
sports
hours
Starting up
C Match some word partnerships from Exercise B to their meanings 1 to 6. 1 a lot of money high salary long holiday helpful colleagues travel opportunities
work (work) (work) for a shipping company
6 you can change the times when you start and finish work flexible hours
体验商务英语综合教程 第二答案Unit Travel
B Work in pairs. Use words or phrases in American English from Exercise A to complete the text below.
My last overseas business trip was a nightmare from start to finish. First of all there was a delay on the way to the airport as there was an accident on the __fr_e_e_w__a_y__. When I got there I found the lower level of the airport p__a_rk_i_n_g__lo_t_ was flooded. Next my _c_a_r_r_y_-o_n__lu__g_g_a_g_e_ was too big and heavy so I had to check it in. When we arrived the __s_u_b_w_a_y__ was closed and there were no cabs at all. After a long time trying to read the __s_c_h_e_d_u_le___ and waiting for forty minutes, we finally got a bus _d__o_w_n_t_o_w_n__ and found the hotel, but the __e_le_v_a_t_o_r__ wasn’t working and our rooms were on the fifth floor.
【精品】体验商务英语课后答案unit2.doc
Unit 2 BrandsPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.1A brand can be a name, a term or a symbol. It is used to ______________ C ______ a product from competitors' products.A differB competeC differentiateD compare2Brands should add value to products. It's a _________ B ________ effect whereby one plus one equals three.A energyB synergyC coordinationD collaboration3The better-known the brand name, the more people want to ____ D ____ i t _______ .A copy...offB send...offC break...offD rip...off4In the past Calvin Klein took a relatively passive _______________ A ______ to the counterfeit problem.A approachB methodC wayD mode5But as sales and brand _________ B ________ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyalty6Fm worried about the sales of the range of fragrances we ___________ D _______ two years ago-A soldB mountedC impoundedD launched7The advert stated-jokingly 一that 7 million points were needed for someone to _____ B ______ t he jet.A declareB claimC announceD specify8A business student, John Leonard, intends to take Pepsi Cola to __________ B _______ regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD office9Customers have become less loyal to brands and are more willing to_____ D ______ t o lower-priced coffee products.A trade inB trade forC trade upD trade down10It is _______ C _________ as an exclusive ground coffee for gourmets.A producedB madeC promotedD sold11Thank you for the _______ A ______ order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD caption12Your order will be ready for shipment by February 28 and be packed ________ C ___ seaworthy containers.A byB throughC inD within13Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12dozen _______ D ______ a carton,A inB atC byD to14Each carton is _______ C ______ with a polythene sheet and secured by overallstrapping.A liningB lineC linedD to line15In addition, the packing is light ____ B ___ weight and therefore easy to handle.A toB inC atD for16Since a polythene bag is used for each raincoat, it is attractive and _______ A ___ for window display.A all readyB alreadyC all readinessD readiness17 _____ B _____ regard to packing in cartons for your order, we would like to giveyou our comments as follows.A AsB With CFor D At18Cartons lined with plastic sheets can be well protected _________ A ______ m oisture, for they can be secured by overall strapping.A againstB forC byD through19Since the trace of pilferage is ________ C _____ more evident, it is easier to file a claim against the insurance company.A manyB lotC muchD fewer20Therefore, cartons are convenient _______ B _____ handle and quite suitable for ocean transportation.A forB toC byD inDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1国际品牌international brand2民族品牌national brand3品牌商品branded goods4品牌管理brand management5高档品牌upmarket brand6经典品牌classic brand7品牌知名度brand awareness8品牌形象brand image9 品牌忠实brand loyalty1()品牌延伸brand stretching11物有所值cost-effective12公司战略corporate strategy13许可权利licensing right14时装设计师fashion designer15快餐公司fast food company16广告宣传活动advertising campaign17研磨咖啡ground coffee18市场份额market share19消费者调查consumer survey20细分市场market segmentPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.The aim of the advertising campaign is to enhance brand awareness so that consumers become morefamiliar with our coffee products.广告宣传活动的冃的在于提高品牌知名度，使得消费者更了解我们的咖啡。
体验商务英语综合教程2 unit2 Case study
Our advertising budget is 300,000 – at least!
Share costs on a 70%/30% basis (70% Lifetime Holidays ) Media: include radio advertising. Investment and profits 50%/50%basis. We suggest that your company manages the project because of your greater experience and knowledge of selling online.
We reach an agreement on a joint venture!
We need a four-year contract. Our destinations is offer all the holidays in both companies’. Our customers aim at all age groups. We can provide car hire and insurance services as they are very profitable for your company. Our advertising budget is 250,000 pounds. Share costs on 50/50 basis. Media ：Mail shots and press adverting. Investment and profits 50%/50% basis. We decided that we manages the project together.
体验商务英语综合教程第二答案UnitTravel
priorities
mentions from the list below.
• Good organization √
• Regular transport
• Balancing cost with
comfort √
• Easy booking
• Being patient √
• Airline food
Best: ‘great hotel with beautiful towels and beautiful bathrooms and nice soft bed, and good sports facilities.’ ‘the Virgin lounge, I think. That’s a good experience with all the high tech things. I like that.’
quality √
harm irritability
criticize dissatisfaction
Language review
Talking about future
plans
Useful ways to talk about the future
• Use ‘will + verb’ to express a voluntary action or promise
Worst: ‘things out of your control’ such as bad accommodation and delayed or cancelled flights.
Listening
Business traveler’s priorities
E Listen to what Stephanie says about future business travel and complete her prediction below.
体验商务英语四第三版Unit2：Diego Della Valle...课文预习课堂汇报内容
Diego Della Valle: Italian atmosphere is central to Tod’s global expansion迪戈•德拉瓦尔:意大利氛围是Tod全球扩张的核心It is not too difficult, in the high-ceilinged elegance of Palazzo Della Valle on the Corso Venezia in Milan, to be seduced by the charms of a certain kind of Italian lifestyle. Here is the headquarters of Tod’s Group, which has become a powerhouse in the marketing of that vision to the world’s wealthy and discerning.在米兰威尼斯大道(Corso Venezia)上的德拉瓦莱宫(Palazzo Della Valle)，天花板高高的、优雅的房间里，被某种意大利生活方式的魅力所吸引并不难。
这里是Tod’s集团的总部，它已经成为向世界上富有和有眼光的人推销这一愿景的一个强大力量。
The atmosphere is deliberate: where some Italian fashion houses have expanded ever further into the realms celebrity and glamour, Tod’s is anchored as firmly as it can be to its family roots and traditional, hand-made, century-old heritage.这种氛围是有意为之的:在一些意大利时装公司不断向名人和魅力领域扩张的时候，Tod’s却尽可能地牢牢地扎根于它的家族根源和它传统的、手工制作的、有百年历史的遗产。
Unit-2-Selling-online 体验商务英语综合教程2(课堂PPT)
Online shopping
tips
Know who you’re dealing with. Anyone can set up shop online under almost any name. Confirm the online seller’s physical address and phone number in case you have questions or problems. If you get an email or pop-up message while you’re browsing that asks for financial information, don’t reply or click on the link in the message. Legitimate companies don’t ask for this information via email.
Know exactly what you’re buying. Read the seller’s description of the product closely, especially the fine print. Words like “refurbished,” “vintage,” or “close-out” may indicate that the product is in less-than-mint condition, while name-brand items with “too good to be true” prices could be counterfeits.
Reading (Virtual Pocket
Money)
Listening (online selling vs. high street selling)
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important when buying online. The look, feel and ease of use of
website is important in online sales, but obviously not in shops. This could be compared in some ways to the decor and layout of shops.
1.What was good about e-toys? It offers a good service.
2. What problems did e-toys have? The real reason for the failure of e-toys
was that it ran out of money and therefore went into liquidation.
Brainstorming
Warming -up Questions:
Do you do shopping online? What kind of goods do you usually buy online? Have you ever met any problems when you
*Liquidation: n.If a company goes into liquidation, it stops operating and all its remaining assets are sold.
Listening C:
Key: 1 T 2 F 3 F 4 T
Discussion: Differences and similarities between online selling and high street retailing
Unit 2
Selling Online
Learning Objectives
Talking about selling online Vocabulary related to selling online Negotiating techniques Problem-solving abilities Business writing techniques by writing
A Credit card /cooling off Money back / method of
B Guarantee /stock
Interest-free /out of after sales
period /credit
1. The time when you can change your mind adnedtcaailnsc/eslearnviocreder
By implementing E-Commerce, you save money, are online 24hr a day, 7days a week, no traffic jams, shopping crowds, carrying overloaded heavy shopping bags etc, just more business, the easy way.
Key: B/C/B
Vocabulary
4 Goods will be ____within 24hrs of your order.
A dispatched B purchased C exchanged
5 Goods are kept in our___ until ready for delivery
A stock B storage C warehouse
6 Products and services offered at a large discount are generally a(n) ___.
Key: A/CA/B sale B bargain C offer
Combine words from boxes A and B. Make phrases that match definitions 1 to 7.
any better it is being used as the basis for selling via the internet. The technology will not , in itself, make up for any deficiencies. If you are selling products online, you need to remember this basic rule of e-commerce, which IBM has so concisely summed up in one of its latest as campaigns.
What’s E-commerce?
By connecting to a standardized network we can find information, buy and sell quickly and easily, with lower process and administration cost.
Some of the problems of e-commerce are the same as those for mail order: finding the goods are not suitable when they arrive or getting things you did not order.
5. When the goods you require are not available
6. A promise to give your money back if you are not happy
7. The help you get from a company when you start to use their product
do shopping online? What problems are they? What are the advantages and disadvantages
of doing shopping online?
IBM advertisement
Bad ideas don’t get better online The main idea: a bad business idea will not work
Key: 1 cooling off period 2 credit card details 3 method of payment
4 interest-free credit 5 out of stock
6 money back guarantee
7 after sales service
Listening: Selling online
Some security problems may appear with using credit cards. So some people actually enjoy shopping in real shops.
Vocabulary
Choose the correct words to complete the sentences.
When implemented properly, ecommerce is often faster, cheaper and more convenient than the traditional methods of bartering goods and services.
Five business benefits of ECommerce
1 we offer a _____to customers who buy in bulk. A refund B discount C delivery
2 We ask customers who are not fully satisfied to ___goods within 7days.
Global reach
tion
Cost reduction
E-Commerce
Interactivity
Measurement
Discuss the questions
Some goods and services may be more suitable for selling online, for example: holidays and travel, where no physical delivery of goods is involved.
an e-mail
WarmingB-rauipnstorming
Look at the pictures of the homepages in the following page. • Are you familiar with them? • What are the characteristics of them?
Similarities
Customers satisfaction, quality, reliability of goods, etc. are just as important.
Customers want value for money in the same way (but may want even more value for money, in other words, low prices for the same goods, when buying online.)