李宁广告词集锦_广告词
李宁的英文广告词
李宁的英⽂⼴告词 李宁作为国民牌⼦，⼴告是很重要的，因为⼴告语的创作是⼀项需要灵感与不断创新⼯作，⼴告语的⽂体形式并⽆定式，需要从业者在具体⼯作中不断创造和完善。
下⾯是店铺带来的关于李宁的英⽂⼴告词的内容，欢迎阅读! 李宁的英⽂⼴告词⽂案 1、 I do not like the unconventional, I just can not agree with the same. Do not take the old and I compare others, I only care and his inch inch to contest. The way you have arranged for me always gets me lost. No new continents along the old map. Let the change happen Make The Change 2、 Who can make opponents fear? Who can be king in the basket? Who can take three NBA championship mvp? Who can win the fifth championship ring? The world is mine! Li Ning Everything is possible 3、 "Everything is possible," Li Ning, the sports brand, from birth to today has been with Nike, Adidas and other international brands to compete. Li Ning has gradually become a "Chinese spirit" of the masterpiece. Li Ning's development proved that "everything is possible" phrase. Beijing 2008 Olympic Games has come to the door, the movement has swept the national movement, and Li Ning, the national brand has been deeply rooted, it all verified that "everything is possible!" 李宁的英⽂经典⼴告词 A new generation of hope in China. This is Li Ning, the first advertising language Li Ning initially positioned to make a sports fashion sports brand, become an indispensable part of people's lives. Li Ning card should be pro-and, attractive, stylish. But this phrase does not seem to catch the upper lip with the fashion, as more well-known local brands, Li Ning, although conservative slogan, but also timely. Li Ning slogan 2: the wonderful left to their own. This one slogan have follow Nike "just do it" suspects, some people think that the beginning is followed by Li Ning followed in the footsteps, both from the LOGO, but also advertising language, from here I think Li Ning is not to follow, but Li NingNot to establish their own brand positioning on the difference, "the wonderful stay yourself" emphasis on individualism, in line with the target market psychology. Li Ning advertising slogan: I exercise I exist Li Ning slogan: the beauty of sports world sharing. Li Ning began to determine the positioning of sports brands, in 1998, Li Ning, Foshan, the first company in Foshan, China built the first sports apparel and shoes design and development center; 1999, Li Ning and SAP companies, the introduction of AFS clothing and footwear In 2004, Li Ning, the company successfully listed on the Hong Kong Stock Exchange board,became the first overseas-listed Chinese sporting goods business; in 2005, Li Ning, the company has become the official NBA co-operation Partners; in 2006, Li Ning, China's official market as ATP partners. But these two words can not be said to be a wonderful ad, but also test does not go in the end Li Ning is a high-end or low-end, in fact, Li Ning, or so far caught in the international high-end and local low-end. Li Ning slogan 5: excellent, from the character. Perhaps caught in the embarrassment between the high-end and low-end, Li Ning began to shape high-end sports brand, this ad language correctly passed the "my product excellent" information, but did not explain why consumers want to buy Li Ning. Unlike the "just do it" "drip fragrant" "diamond forever, a permanent stay." These slogans, concise concise, novel and unique, full of fun. Li Ning slogan: everything is possible! This is the most widely disseminated Li Ning, a slogan, but also accompanied by the rapid growth of Li Ning. "Everything is possible" is the voice of the movement is the voice of young people, is the voice of the Chinese people! I think at this time Li Ning really found himself, to find a real call from the hearts of consumers. But it is regrettable that Li Ning in the product innovation did not keep up with the pace, so that the target consumer and the actual buyers of serious dislocation, brand aging, lack of personality, mediocre, by consumers as fashionable layman. Li Ning's product designers attitude is very simple, they think good equipment is prepared for serious sports, do not need too much fancy decoration and excessive modification. While focusing on professional sports routes, Li Ning brand and fashionable life how to integrate, but also can not make consumers feel awkward? By Western sports symbols suppressed for a long time the Chinese local sports brand, how to express the brand connotation and the East Cultural tension? How to make a professional sports brand more fashionable, close to the hearts of young consumers? Let the change happen Make The Change. After market research and numerous discussions, Li Ning, the company decided to challenge Mr. Philip Kotler's advice - "to establish the position to go after it will be very difficult to change." June 30, 2010, Li Ning in Beijing Yizhuang Production base held a press conference, announced its follow-up for many years Li Ning LN official logo for the "Li Ning cross-action" new logo alternative. At the same time, Li Ning's new ad "make the change" to overwhelming the rapid occupation of the TV, subway, network and other media, "90 after Li Ning" lightning type font impact on consumer attention.。
广告词大全8篇
广告词大全8篇广告词大全11、一切皆有可能。
——李宁牌系列运动服直击现代都市人的核心欲望，激人奋进。
其寓意是：有李宁，哪里都是运动场;有李宁，怎么运动都时尚;有李宁，就能满足您的任何运动的欲望。
2、人类失去联想，世界将会怎样?——联想集团借联想对人类的积极作用，表达企业的地位和价值。
问句的形式引人思考，触发联想，短句铿锵有力，容易记忆。
3、不走寻常路——美特斯·邦威广告词富有个性挑逗力的广告语,体现当代年轻人充满自信,追求自然,渴望个性独立的时代气息。
4、看成败，人生豪迈，不过是从头再来。
—— CCTV 公益充满豪迈之情，体现不屈之意，突出表达了坚强、乐观、积极进取的精神，具有很强的激励作用。
5、美的不只是商品，廉的绝对是价格。
——美廉美连锁超市用“不只……绝对”突出表现了美廉美的从业信念：商品最美、服务最美、价格最廉。
语义简短而又含蓄，耐人寻味。
6、《家庭中医药》：健康在这里等候，生命在这里延伸!“等候”运用拟人的修辞格，写出了《家庭中医药》对人们健康的贴心关怀，“延伸”又化抽象的“生命”为形象，写出了《家庭中医药》对人们延年益寿的功效。
7、《法制文萃报》：好人得好报!语双关，既紧紧扣住了法制类报刊的内容，鼓励人们向善向美，远离罪恶，又宣传了报纸的高质量，劝人订“好”报。
8、《现代家庭》：一册在手，一生牵手。
一册”和“一生”构成鲜明的对比，突出了《现代家庭》的质量之高;同时，又强调了《现代家庭》与读者之间的紧密联系。
9、《人间方圆》：品人生苦辣酸甜，悟世间曲直方圆。
巧妙地把报刊的名称嵌入广告语中，构思精巧;对仗工整，既写出了《人间方圆》丰富的内容，又琅琅上口，易于宣传。
10、 M&M 巧克力：不溶在手，只溶在口这是著名广告大师伯恩巴克的灵感之作，堪称经典，流传至今。
它既反映了M&M巧克力糖衣包装的独特USP，又暗示M&M巧克力口味好，以至于我们不愿意使巧克力在手上停留片刻。
李宁的英文广告语
李宁的英⽂⼴告语李宁的英⽂⼴告语 1 Everything is possible 2 is not I like unconventional --- A BING 3 I just can not agree with the same rigid - lindane 4 Do not take the old and I compare with others --- LOLA 5 I only care and his inch inch to contest - Isinbayeva The way you have arranged for me always makes me get lost 7 along the old map can not find the New World --- Baron Davis Make the changes happen 9 movement of the United States, the world share! 10 I exercise I exist! 11 wonderful to yourself! 12 China's new generation of hope!李宁的英⽂ 1、 I do not like the unconventional, I just can not agree with the same. Do not take the old and I compare others, I only care and his inch inch to contest. The way you have arranged for me always gets me lost. No new continents along the old map. Let the change happen Make The Change 2、 Who can make opponents fear? Who can be king in the basket? Who can take three NBA championship mvp? Who can win the fifth championship ring? The world is mine! Li Ning Everything is possible 3、 "Everything is possible," Li Ning, the sports brand, from birth to today has been with Nike, Adidas and other international brands to compete. Li Ning has gradually become a "Chinese spirit" of the masterpiece. Li Ning's development proved that"everything is possible" phrase. Beijing 20xx Olympic Games has come to the door, the movement has swept the national movement, and Li Ning, the national brand has been deeply rooted, it all verified that "everything is possible!"李宁的英⽂⼴告词 A new generation of hope in China. This is Li Ning, the first advertising language Li Ning initially positioned to make a sports fashion sports brand, become an indispensable part of people's lives. Li Ning card should be pro-and, attractive, stylish. But this phrase does not seem to catch the upper lip with the fashion, as more well-known local brands, Li Ning, although conservative slogan, but also timely. Li Ning slogan 2: the wonderful left to their own. This one slogan have follow Nike "just do it" suspects, some people think that the beginning is followed by Li Ning followed in the footsteps, both from the LOGO, but also advertising language, from here I think Li Ning is not to follow, but Li NingNot to establish their own brand positioning on the difference, "the wonderful stay yourself" emphasis on individualism, in line with the target market psychology. Li Ning advertising slogan: I exercise I exist Li Ning slogan: the beauty of sports world sharing. Li Ning began to determine the positioning of sports brands, in 1998, Li Ning, Foshan, the first company in Foshan, China built the first sports apparel and shoes design and development center; 1999, Li Ning and SAP companies, the introduction of AFS clothing and footwear In 20xx, Li Ning, the company successfully listed on the Hong Kong Stock Exchange board, became the first overseas-listed Chinese sporting goods business; in 20xx, Li Ning, the company has become the official NBA co-operation Partners; in 20xx, Li Ning, China's official market as ATP partners. But these two words can not be said to be a wonderful ad, but also test does not go in the end Li Ning is a high-end or low-end, in fact, Li Ning, or so far caught in the international high-end and local low-end. Li Ning slogan 5: excellent, from the character. Perhaps caught in the embarrassment between the high-end and low-end, Li Ning began to shape high-end sports brand, this ad language correctly passed the "my product excellent" information, but did not explain why consumers want to buy Li Ning. Unlike the "just do it" "drip fragrant" "diamond forever, a permanent stay." These slogans, concise concise, novel and unique, full of fun. Li Ning slogan: everything is possible! This is the most widely disseminated Li Ning, a slogan, but also accompanied by the rapid growth of Li Ning. "Everything is possible" is the voice of the movement is the voice of young people, is the voice of the Chinese people! I think at this time Li Ning really found himself, to find a real call from the hearts of consumers. But it is regrettable that Li Ning in the product innovation did not keep up with the pace, so that the target consumer and the actual buyers of serious dislocation, brand aging, lack of personality, mediocre, by consumers as fashionable layman. Li Ning's product designers attitude is very simple, they think good equipment is prepared for serious sports, do not need too much fancy decoration and excessive modification. While focusing on professional sports routes, Li Ning brand and fashionable life how to integrate, but also can not make consumers feel awkward? By Western sports symbols suppressed for a long time the Chinese local sports brand, how to express the brand connotation and the East Cultural tension? How to make a professional sports brand more fashionable, close to the hearts of young consumers? Let the change happen Make The Change. After market research and numerous discussions, Li Ning, the company decided to challenge Mr. Philip Kotler's advice - "to establish the position to go after it will be very difficult to change." June 30, 20xx, Li Ning in Beijing Yizhuang Production base held a press conference, announced its follow-up for many years Li Ning LN official logo for the "Li Ning cross-action" new logo alternative. At the same time, Li Ning's new ad "make the change" to overwhelming the rapid occupation of the TV, subway, network and other media, "90 after Li Ning" lightning type font impact on consumer attention.。
关于李宁的广告词
关于李宁的广告词李宁以前是我们中国最受欢迎的运动品牌之一。
那么你还记得哪些和李宁相关的广告词呢?下面是店铺带来关于关于李宁的广告词的内容，希望能让大家有所收获!关于李宁的广告词精选1 一切皆有可能2 不是我喜欢标新立异———阿BING3 我只是对一成不变不敢苟同———林丹4 别老拿我和别人比较———LOLA5 我只在意和自己一寸一寸地较量———伊辛巴耶娃6 你们为我安排的路总是让我迷路———小唐7 沿着旧地图找不到新大陆———巴郎戴维斯8 让改变发生 Make The Change9 运动之美，世界共享!10 我运动我存在!11 把精彩留给自己!12 中国新一代的希望!关于李宁的介绍李宁公司是中国家喻户晓的“体操王子”李宁先生在1990年创立的体育用品公司。
经过二十多年的探索，李宁公司已逐步成为代表中国的、国际领先的运动品牌公司。
从成立初期率先在全国建立特许专卖营销体系到持续多年赞助中国体育代表团参加国内外各种赛事;从成为国内第一家实施ERP的体育用品企业到不断进行品牌定位的调整，再到2004年6月在香港的上市，李宁公司经历了中国民族企业的发展与繁荣。
李宁公司拥有品牌营销、研发、设计、制造、经销及零售能力，产品主要包括自有李宁品牌生产的运动及休闲鞋类、服装、器材和配件产品。
主要采用外包生产和特许分销商模式，在中国已经建立庞大的供应链管理体系以及分销和零售网络，截止2011年末，李宁品牌店铺在中国境内总数达到8255间，并且在东南亚、中亚、欧洲等地区开拓业务。
李宁公司意在成为有国际竞争力的体育用品品牌。
作为一家体育用品公司，李宁公司以体育激发人们突破的渴望和力量，致力于专业体育用品的创造，努力让运动改变生活，追求更高境界的突破。
我们秉持“赢得梦想”、“诚信守诺”、“我们文化”、“卓越绩效”、“消费者导向”与“突破”的公司理念，力求将李宁公司打造成为全球领先的体育用品公司。
李宁公司还采取多品牌业务发展的策略，在聚焦自有核心李宁品牌的同时，还(i)与Aigle International S.A成立合资经营，并获授予专营权在中国生产、推广、分销及销售法国AIGLE(艾高)品牌户外运动用品;(ii)透过附属公司从事生产、研发、推广及销售红双喜品牌乒乓球及其它体育器材;(iii)获Lotto Sport Italia S.p.A旗下公司授予独家特许权，在中国开发、制造、推广、分销及销售意大利运动时尚Lotto(乐途)品牌特许产品;及(iv)从事Kason(凯胜)品牌羽毛球专业产品的研发、制造及销售。
中国李宁短袖美感词语
中国李宁短袖美感词语
李宁的广告标语及意义：
中国新一代的希望：代表着中国新一代体育人的精神。
把精彩留给自己：要把最好的一面显现出来。
我运动我存在：鼓励大家运动起来。
运动之美世界共享：鼓励全民运动。
出色，源自本色：代表体育的自信精神。
一切皆有可能：代表着体育的无限超越精神。
耐克广告标语及意义：
just do it：是Nike的一句广告语，意思可以理解为想做就做；坚持不懈等，突出年轻人的自我意识，强调运动本身。
阿迪达斯广告标语及意义：
“没有不可能”(impossible is nothing)：传递一种人生信念、体育精神和思想境界。
李宁的英文广告语_广告词
李宁的英文广告语李宁的广告语的创作是一项需要灵感与不断创新工作，广告语的文体形式并无定式，需要从业者在具体工作中不断创造和完善。
下面是橙子带来的关于李宁的英文广告语的内容，欢迎阅读!李宁的英文广告语 1 Everything is possible2 is not I like unconventional --- A BING3 I just can not agree with the same rigid - lindane4 Do not take the old and I compare with others --- LOLA5 I only care and his inch inch to contest - Isinbayeva The way you have arranged for me always makes me get lost 7 along the old map can not find the New World --- Baron DavisMake the changes happen9 movement of the United States, the world share!10 I exercise I exist!11 wonderful to yourself!12 China's new generation of hope!李宁的英文广告词 1、I do not like the unconventional,I just can not agree with the same.1/ 6Do not take the old and I compare others,I only care and his inch inch to contest.The way you have arranged for me always gets me lost. No new continents along the old map.Let the change happenMake The Change2、Who can make opponents fear?Who can be king in the basket?Who can take three NBA championship mvp?Who can win the fifth championship ring?The world is mine!Li NingEverything is possible3、"Everything is possible," Li Ning, the sports brand, from birth to today has been with Nike, Adidas and other international brands to compete. Li Ning has gradually become a "Chinese spirit" of the masterpiece. Li Ning's development proved that "everything is possible" phrase. Beijing 20xx Olympic Games has come to the door, the movement has sweptthe national movement, and Li Ning, the national brand has 2/ 6been deeply rooted, it all verified that "everything ispossible!"李宁的英文广告词 A new generation of hope in China. This is Li Ning, the first advertising language Li Ning initially positioned to make a sports fashion sports brand, become an indispensable part of people's lives. Li Ning card should be pro-and, attractive, stylish. But this phrase does not seem to catch the upper lip with the fashion, as more well-known local brands, Li Ning, although conservative slogan, but also timely.Li Ning slogan 2: the wonderful left to their own. This one slogan have follow Nike "just do it" suspects, some people think that the beginning is followed by Li Ning followed in the footsteps, both from the LOGO, but also advertising language, from here I think Li Ning is not to follow, but Li NingNot to establish their own brand positioning on the difference, "the wonderful stay yourself" emphasis on individualism, in line with the target market psychology.Li Ning advertising slogan: I exercise I existLi Ning slogan: the beauty of sports world sharing. LiNing began to determine the positioning of sports brands, in 3/ 61998, Li Ning, Foshan, the first company in Foshan, China built the first sports apparel and shoes design and development center; 1999, Li Ning and SAP companies, the introduction of AFS clothing and footwear In 20xx, Li Ning, the company successfully listed on the Hong Kong Stock Exchange board, became the first overseas-listed Chinese sporting goods business; in 20xx, Li Ning, the company has become the official NBA co-operation Partners; in 20xx, Li Ning, China's official market as ATP partners. But these two words can not be said to be a wonderful ad, but also test does not go in the end Li Ning is a high-end or low-end, in fact, Li Ning, or so far caught in the international high-end and local low-end.Li Ning slogan 5: excellent, from the character. Perhaps caught in the embarrassment between the high-end and low-end, Li Ning began to shape high-end sports brand, this ad language correctly passed the "my product excellent" information, but did not explain why consumers want to buy Li Ning. Unlike the "just do it" "drip fragrant" "diamond forever, a permanent stay." These slogans, concise concise, novel and unique, full of fun.Li Ning slogan: everything is possible! This is the most 4/ 6widely disseminated Li Ning, a slogan, but also accompaniedby the rapid growth of Li Ning. "Everything is possible" is the voice of the movement is the voice of young people, is the voice of the Chinese people! I think at this time Li Ning really found himself, to find a real call from the hearts of consumers. But it is regrettable that Li Ning in the product innovation did not keep up with the pace, so that the target consumer and the actual buyers of serious dislocation, brand aging, lack of personality, mediocre, by consumers as fashionable layman. Li Ning's product designers attitude is very simple, they think good equipment is prepared for serious sports, do not need too much fancy decoration and excessive modification. While focusing on professional sports routes, Li Ning brand and fashionable life how to integrate, but also can not make consumers feel awkward? By Western sports symbols suppressed for a long time the Chinese local sports brand, how to express the brand connotation and the East Cultural tension? How to make a professional sports brand more fashionable, close to the hearts of young consumers?Let the change happen Make The Change. After marketresearch and numerous discussions, Li Ning, the company 5/ 6decided to challenge Mr. Philip Kotler's advice - "to establish the position to go after it will be very difficult to change." June 30, 20xx, Li Ning in Beijing Yizhuang Production base held a press conference, announced its follow-up for many years Li Ning LN official logo for the "Li Ning cross-action" new logo alternative. At the same time, Li Ning's new ad "make the change" to overwhelming the rapid occupation of the TV, subway, network and other media, "90 after Li Ning" lightning type font impact on consumer attention.6/ 6。
李宁 广告语
李宁广告语李宁的广告语：
1. 爆发自我，开启运动新纪元。
2. 李宁，让你的梦想成真。
3. 挑战自我，成就更多。
4. 自由飞翔，展现你的才华。
5. 运动不止于身体，更是心灵的追求。
6. 冲破极限，无所不能。
7. 年轻无畏，勇往直前。
8. 爱上运动，爱上自己。
9. 李宁，一往无前。
10. 勇往直前，永不放弃。
11. 力量源于内心的坚持。
12. 李宁，让你成为最好的自己。
13. 不断突破，超越自我。
14. 自由奔跑，展现霸气。
15. 运动，让人生更精彩。
16. 格局无限，无限可能。
17. 爆发潜能，引领新潮流。
18. 李宁，你的运动世界。
19. 激情澎湃，成就梦想。
20. 动起来，创造奇迹。
21. 挑战自我，创造辉煌。
22. 勇敢面对，无所畏惧。
23. 李宁，出彩生活。
24. 自由自在，放飞梦想。
25. 追求卓越，突破极限。
26. 走出舒适区，创造不一样的未来。
27. 力量源于内心的拼搏。
28. 成就辉煌，追求卓越。
29. 释放内在能量，创造无限可能。
30. 李宁，让运动成为生活的一部分。
以上是关于李宁的30条广告语，希望对您有所帮助。
李宁广告词一切皆有可能
李宁广告词一切皆有可能1. 一切皆有可能，努力就会有收获。
2. 不要被困境束缚，一切皆有可能。
3. 在困难面前，要相信一切皆有可能。
4. 梦想实现的路上，一切皆有可能。
5. 勇敢迈出第一步，一切皆有可能。
6. 希望让一切皆有可能。
7. 奋斗的人生，一切皆有可能。
8. 不要轻易放弃，一切皆有可能。
9. 前方的路还很长，但一切皆有可能。
10. 勇敢面对挑战，一切皆有可能。
11. 勇往直前，一切皆有可能。
12. 信心和勇气，一切皆有可能。
13. 想要的梦想，一切皆有可能。
14. 不要停下脚步，一切皆有可能。
15. 越是困难，越是一切皆有可能。
16. 坚定信念，一切皆有可能。
17. 取得胜利，一切皆有可能。
18. 生命因为一切皆有可能而精彩。
19. 勇往直前，一切皆有可能。
20. 不忘初心，一切皆有可能。
21. 无惧未知，一切皆有可能。
22. 前路无限可能，一切皆有可能。
24. 填满梦想的荧屏，一切皆有可能。
25. 不轻言失败，一切皆有可能。
26. 燃烧激情，一切皆有可能。
27. 拥抱变化，一切皆有可能。
28. 梦想在远方，而一切皆有可能。
29. 勇敢直面挑战，一切皆有可能。
30. 无畏风险，一切皆有可能。
31. 历经磨难，一切皆有可能。
32. 不畏惧失败，一切皆有可能。
33. 脚踏实地，一切皆有可能。
34. 立足当下，一切皆有可能。
35. 拿出勇气，一切皆有可能。
36. 不断超越，一切皆有可能。
37. 看那迷茫的前路，一切皆有可能。
38. 穿越黑暗，一切皆有可能。
39. 我们不停前行，一切皆有可能。
40. 冲破束缚，一切皆有可能。
41. 坚持到底，一切皆有可能。
42. 无惧失败，一切皆有可能。
43. 锁定目标，一切皆有可能。
44. 征服困难，一切皆有可能。
45. 不自卑，一切皆有可能。
46. 勇敢逐梦，一切皆有可能。
47. 不争不抢，一切皆有可能。
49. 不断奋进，一切皆有可能。
50. 不畏惧失败，一切皆有可能。
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李宁广告词集锦
如今大街上服装的的广告语层出不穷，下面是李宁的广告词集锦，欢迎阅读。
李宁——“一切皆有可能”
不是我喜欢标新立异———阿BING
我只是对一成不变不敢苟同———林丹
别老拿我和别人比较———LOLA
我只在意和自己一寸一寸地较量———伊辛巴耶娃
你们为我安排的路总是让我迷路———小唐
沿着旧地图找不到新大陆———巴郎戴维斯
让改变发生 Make The Change
李宁对品牌的理解
方世伟说：“以李宁目前的实力很难与篮球足球领域的耐克阿迪
抗衡。
”
李宁本人说：“目前最关心的问题就是怎样能把产品做得更好。
”
以上是这家公司最高领导人的观念，对品牌认知是肤浅的，没有
抓住问题的本质――品牌形象的塑造。
所有的一切：技术、设计、赞助、代言都是为了品牌形象服务的。
globrand他们只看到了表象，
忽视了本质。
赞助代言的实力、产品技术设计的能力，以及所有的公
司为了营销所做的一切都是为了品牌塑造而服务的。
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试想即使李宁能够得到耐克阿迪那样的赞助机会，能够得到想要的体育明星代言，就能把品牌形象提升吗?就会把自己的产品从【绝对不买】的名单上删除吗?如果按照目前李宁的套路，最可能的结果就是通过目前的营销传播即使地球人都知道了李宁，也依然不会去购买它的产品，因为在任何方面都做到最好，仍然不代表品牌形象就提升了。
营销可能会加速品牌的成长，同样也可能会加速品牌的衰落。
李宁目前就是在营销加速衰落的路上越走越远。
李宁在耐克、阿迪的屁股后面紧紧追赶，却被越落越远。
各方面都做得好，不代表就有品牌形象，品牌形象的塑造不是简单的好东西的拼凑。
首先你得确立品牌形象，再把一切资源整合到这个品牌形象之下。
被破坏的李宁形象
1) 【anything is possible】一切皆有可能.
跟【just do it】,【nothing is impossible】比起来毫无特色，没有冲击力。
一切皆有可能，同时一切也皆不可能。
从语言学角度考虑，给人感觉其意义极不清晰明确。
【一切皆有可能】极不适合体育范畴的宣传，倒是适合哲学、文化发展等相关的宣传，适合讨论课，适合一切不明确的东西。
而恰恰用在对运动精神的描述上是极其失败的。
对文字内涵、外延以及其与品牌结合度的把握极其无力。
【anything is possible】看起来不俗，其实还不如俗不可耐的2 / 6
【yes ,we can】明确。
2) 东方个性：友好、进取、积极向上，雷锋，钟馗等中国元素。
选择了东方个性里面的最没有吸引力的东西，品牌形象破坏力惊人。
把这个作为公司的主要品牌形象是对运动精神以及人们性格心理，对文化心理的极其不了解的结果。
搞主旋律，这些是很低层次的，没有品牌形象拉伸力的概念，而李宁则如获至宝，如同抓住了救命稻草一般。
东方：心理学角度看东方个性既没有个性;
友好：语言学角度看有软弱的倾向;
进取：联想到乖乖女，好孩子;
雷锋：是准备要把李宁产品卖给朝鲜人民共和国吗?
钟馗：钟馗能用的话，那吸血鬼，僵尸都可以作为李宁的品牌形象代言了。
如果按照这个套路来，建议李宁做一个淑女专用品牌吧。
顺便推出李宁牌卫生巾什么的，应该卖得好，也符合李宁一直以来塑造的公司品牌形象。
李宁牌卫生巾――舒适安心，根本不用刻意去塑造形象了，李宁有的是这个底蕴，东方文化底蕴已经被这家公司作为优秀品质沉淀下来了。
中国元素中能够拿来使用的不计其数：大气，刚柔并济，随心所欲;李白，庄子，罗永浩，金庸、古龙小说人物，东方朔，为什么偏偏毫无特色的东西呢?
3 / 6
3) 【Inner Shine】与女孩子建立更多的对话
【Inner Shine】是破坏品牌形象的最惊人之举。
这个口号与运动一点不沾边。
与中国人的形象倒是一致，但是中国人的品质和形象也不是可以拿来表现的，不能拿来说事儿，这样肤浅的很。
品牌形象恰恰不是说出来的，不是可以用【Inner Shine】这样的定义来表现的，品牌形象是塑造出来的。
退一步讲，即使【Inner Shine】这个能够担当一个体育品牌的内涵，你可以想像一下：一个本身就拥有内在美素质的中国人会选择一个跟自己同质的产品吗?人们会选择自己没有的，能够实现自我外延的东西。
比如：耐克的霸气，恰恰正适合中国人。
【Inner Shine】只能吸引十几岁的性格还不成熟的小孩子，幼稚肤浅。
你以为你本身这个人内在美了就可以把产品塑造成内在美了?你以为卖东西是比个人素质啊?一步步把简单的东西复杂化，模糊化。
品牌形象本身就应该具有积极向上，进取的精神。
但是天天嚷嚷着好好学习天天向上，我要学雷锋，我内在美什么的岂不肤浅之极。
这些都是作为品牌最起码的东西，同时也是作为一个人最起码的东西，主旋律的东西。
对品牌有拉伸作用的更应该是自我超越、追求个性这样的概念，否则没有内涵，肤浅的。
【Inner Shine】可以作为其中一个产品系列的特征，算做品牌特征里的一小部分气质还可以。
但是作为公司的产品设计的灵魂则偏离了运动精神，作为公司品牌的灵魂则担当不起。
4 / 6
4) 专攻羽毛球运动营销
这一选择对品牌形象的破坏是惊人的，刻意舍弃篮球足球第一阵营，专业形象化为乌有。
立刻自降到第二第三阵营。
应该选择跟品牌形象相符的第一阵营足球篮球明星，不一定是超级明星，要的是符合品牌形象。
总结
【一切皆有可能】、【Inner Shine】、【东方个性】、【羽毛球】都一样，是极其模糊、暧昧、复杂的概念，无论是从文化心理学角度，还是从语言学角度看这些作为李宁的品牌形象极不合适。
不过这四个概念倒是可以放在一起，因为这四个概念是统一的――没有特色，没有个性。
目前李宁的所有努力看起来就是在为了让人看起来像在努力，为了营销而营销，杂乱无章，很东方。
如同一个人学很多知识就是为了让别人看不出他没知识一样，虚弱。
没有技术可以研发，没有赞助、代言可以购买，但是没有品牌形象就什么都没有。
选择错误的形象表达自己等于自掘坟墓。
李宁，不研究透彻体育文化精髓，大众心理，营销传播的本质，那么一切皆不可能。
耐克：霸气灵动
阿迪：独特沉稳
李宁：最应该确定这个先。
5 / 6
李宁一切皆有可能的广告词符合广告的本质吗?
6 / 6。