电子商务英语教案

Unit 1 E-Business BasicsWords and Expressions:1、Sophisticated：非常复杂精密或尖端的2、Navigation：航海，航空，导航，领航，航行3、Non-linear：非线性的4、Chronologically：按年代顺序排列地5、Facilitate：使容易，使便利；推动，帮助，促进6、Indigenous：本土的7、Instantaneous：瞬间的，即刻的，即时的8、Assess：估定，评定9、Promote：促进，发扬，提升，提拨，晋升为10、Implement ：工具，器具；贯彻，实现11、Leverage ：杠杆作用；易债经营Sentences:1、You will be able to text your own e-business readiness andlearn where to go for more information on getting startedwith e-business.据此可以检验自己是否为开展电子商务准备就绪，以及从何处获取更多相关信息。

2、E-Business is about utilizing Internet technologies —such as simple e-mail ,online banking solutions ,websites ,and moresophisticated applications such as wed—based customer relationship management solutions-to provide superior customer service ,streamline business processes,increase sales and reduce costs.电子商务是利用互联网技术——如简单的电子邮件、在线银行解决方案、网站，以及更为复杂的解决基于网络的客户关系管理等问题的应用软件——来提供优良的客户服务、流线型业务流程，以及降低成本、增加销售。

3、A search engine is a website whose primary purpose is to provide a search function for gathering and reporting information available on the Internet.搜索引擎是一个网站，它最初的目的是为收集和发布互联网上可用的信息提供一种搜索功能。

4、It gives you the ability to interact with your clients and customers in new ways ,putting power in the hands of the buyer ,giving your clients or customers more choice than they have ever had before.它还能使你以一种新的方式同顾客和客户互相交流，即将权利转交给买主，给你的顾客和客户前所未有的多重选择。

5、The internet is a valuable research tool and ,as a readily accessible information medium ,its ability to allow you to remain competitive in your industry should not be under-estimated.互联网是一种有价值的调查工具，作为能够快速容易地使用信息媒介，它对于你保持在本行业的竞争力有着不可低估的作用。

6、Further ,it can allow you to automate your order processing and order tracking capabilities , develop cheaper onlinte catalogues, and update your product lists on the fly.此外，在线销售能使你的订单处理和订购追踪性能实现自动操作，开发费用更加低廉的在线目录和即使更新产品列表等。

7、the internet is an electronic communication network that allows computers around the world to talk to each other .any computer that is connected to the internet can exchange information with other connected computers.互联网是允许全球计算机相互对话的电子通信网络，任何接入互联网的计算机可以同其他联网的计算机交换信息。

Questions1,what is the difference between e-commerce and e-business?2,how to search on the web?Unit 2 E—Commerce/E—Business in the New EconomyWords and Expressions:1、interconnect ：使互相连接2、telecommunication ：电讯，长途通信，无线电通信3、surpass ：超越，胜过4、host ：主机5、facilitate ：使便利，推动，帮助6、rationale ：基本原理，理论基础7、developmental ：发展的8、elaborate on 详细说明9、analytical ：分析的，解析的10、marketing ：行销，买卖11、encompass ：包围，环境12、entrant ：参加竞赛者，进入者，新工作者13、casting ：想法，手法14、receptive ：善:于接受的，能接纳的15、infrastructure ：下部结构，基础下部组织16、hone ：抱怨，想念17、ubiquitous ：到处存在的，普遍存在的sentences:1、It is estimated that the number of persons connected to theInternet today well surpass 500million , closing the gap on the 700 million or so connected to the telephone.据估计，目前互联网用户已超过5亿，快接近大约7亿的电话用户。

2、It includes , besides e-mail and other communicationplatforms , all information or services that a company may offer to its customers over the Net , from prepurchase information to after-sale service and support.除了电子邮件和其他交流平台外，它还包括一个公司可以通过网络提供给顾客的所有信息或服务，从售前信息到售后服务和支持。

3、The other is to use it both as a marketing tool to increasesales ( and customer service ) as well as to create new business through it —for example , IT enabled business , all centres , software and maintenance service , etc . as well as “digital commerce”.另一个是即把它作为增加销售（以及顾客服务）的一个营销工具，又把它看作新业务的工具。

例如，信息技术推动的行业，呼叫中心、软件、维护服务及数字化商务等。

4、In order to appreciate the relecance of e-business and itspotential to impact on business and development , it is important to understand that e –commerce and e- business are more than just electronics and commerce/business added together .为了明确电子商务的关联性和它影响企业和发展的潜能，重要的一点是要理解电子商贸和电子商务不仅仅是电子和商业/商务的简单叠加。

5,it also implies that the organization, especially its managers ,are willing and receptive to radical changes the such new business techniques and tools brings .这意味着企业，尤其是管理者愿意接受新的业务手段和工具带来的剧烈变化。

6，thus prepared ,the enterprise is able to conduct e-commerce ,the commercial exchange of value(money, goods, services, or information) between an enterprise and an external entity (an upstream supplier ,a partner ,or a downstream customer)over a universal ,ubiquitous electronic medium.准备好后，企业便能开展电子商务，即企业和外部实体如上游供应商，合作伙伴或下游顾客通过通用的电子网络进行价值的商业交换。

Questions1,what is the role of internet in the new economy?2,what is the definition of e-commerce?3,how to realize e-business?Unit 3 what is E-marketing planningWords and expressions1，Commitment 许诺，承担义务,2，benchmark 基准2，prerequisite 先决条件，首要必备的4，inbound 入站5，incur 招致6，minimum 最小的,7，forecast 预测8，Budget 预算9，address 地址，演说10，marketing mix 营销组合11，allocate 分配12，Loyalty 忠诚13 ，wholesaler 批发商14，retailer 零售商,15，catalogue 目录16，Auction 拍卖,17，bid 出价,18，mechanism 机构，机制, 19，compress 压缩20，intermediary 中间物，调解者21，affiliate 接受为会员,22，banner 旗帜23，commission 委托，任命,24，portal 入口25，Subscription 捐赠，定金,26，brokerage 回扣，经纪人之业务26，premium 额外费用27，Obstacle 障碍物Sentences1,your e-marketing plan should discuss how you will use information technologies to manage the marketing mix (product ,price ,place and promotion),how you plan to optimize yourcontent ,and how you will allocate resources to attract new customers ,create loyalty with existing ones and create revenue streams 。