Lecture 2 The Industry-Based Views of Strategy(商务战略,澳大利亚纽卡斯尔大学)
Lecture2英语专业教学课件
➢ “Father of American Poetry” ➢ “Pioneer of the New
Romanticism” ➢ “A gifted and versatile lyric
poet”
1. Works
《美洲光辉的兴起》
• “The Rising Glory of America” (1772) • “The House of Night” (1779, 1786) • “The British Prison Ship” (1781) • “To the Memory of the Brave Americans” (1781) • “The Wild Honey Suckle” (1786) • “The Indian Burying Ground” (1788) • “The Dying Indian: Tomo Chequi”
• Philip Freneau: “The Wild Honey Suckle”
1. Benjamin Franklin (1706-1790)
1. Works
《自传》
• The Autobiography • Poor Richard’s Almanack
《格言历书》
2. Life
Benjamin Franklin came from a Calvinist background. He was born into a poor candle-maker’s family. He had very little education. He learned in school only for two years, but he was a voracious reader. At 12, he was apprenticed to his elder half-brother, a printer. At 16, he began to publish essays under the pseudonym “Silence Do good” . At 17, he ran away to Philadelphia to make his own fortune. He set himself up as an independent printer and publisher. In 1727 he founded the Junto club.
托福听力tpo46 lecture1、2、3、4 原文+题目+答案+译文
托福听力tpo46lecture1、2、3、4原文+题目+答案+译文Lecture1 (2)原文 (2)题目 (4)答案 (6)译文 (6)Lecture2 (8)原文 (8)题目 (10)答案 (12)译文 (12)Lecture3 (14)原文 (14)题目 (16)答案 (18)译文 (18)Lecture4 (19)原文 (19)题目 (22)答案 (24)译文 (24)Lecture1原文NARRATOR:Listen to part of a lecture in a biology class.FEMALE PROFESSOR:I'd like to continue our discussion of animal behavior and start off today's class by focusing on a concept we haven't yet touched upon—swarm intelligence.Swarm intelligence is a collective behavior that emerges from a group of animals,like a colony of termites,a school of fish,or a flock of birds.Let's first consider the principles behind swarm intelligence,and we'll use the ant as our model.Now,an ant on its own is not that smart.When you have a group of ants,however, there you have efficiency in action.You see,there's no leader running an ant colony. Each individual,each individual ant operates by instinctively following a simple set of rules when foraging for food.Rule number1:Deposit a chemical marker…called a pheromone.And rule2:Follow the strongest pheromone path.The strongest pheromone path is advantageous to ants seeking food.So,for example,when ants leave the nest,they deposit a pheromone trail along the route they take.If they find food,they return to the nest on the same path and the pheromone trail gets stronger—it's doubled in strength.Because an ant that took a shorter path returns first,its pheromone trail is stronger,and other ants will follow it, according to rule2.And as more ants travel that path,the pheromone trail gets even stronger.So,what's happening here?Each ant follows two very basic rules,and each ant acts on information it finds in its immediate local environment.And it's important to note: Even though none of the individual ants is aware of the bigger plan,they collectively choose the shortest path between the nest and a food source because it's the most reinforced path.By the way,a-a few of you have asked me about the relevance of what we're studying to everyday life.And swarm intelligence offers several good examples of how concepts in biology can be applied to other fields.Well,businesses have been able to use this approach of following simple rules when designing complex systems,for instance,in telephone networks.When a call is placed from one city to another,it has to connect through a number of nodes along the way.At each point,a decision has to be made:Which direction does the call go from here?Well,a computer program was developed to answer this question based on rules that are similar to the ones that ants use to find food.Remember,individual ants deposit pheromones,and they follow the path that is most reinforced.Now,in the phone network,a computer monitors the connection speed of each path, and identifies the paths that are currently the fastest—the least crowded parts of the network.And this information,converted into a numeric code,is deposited at the network nodes.This reinforces the paths that are least crowded at the moment. The rule the telephone network follows is to always select the path that is most reinforced.So,similar to the ant's behavior,at each intermediate node,the call follows the path that is most reinforced.This leads to an outcome which is beneficial to the network as a whole,and calls get through faster.But getting back to animal behavior,another example of swarm intelligence is the way flocks of birds are able to fly together so cohesively.How do they coordinate their movements and know where they're supposed to be?Well,it basically boils down to three rules that each bird seems to follow.Rule1:Stay close to nearby birds.Rule2:Avoid collision with nearby birds.And rule3:Move in the average speed and direction of nearby birds.Oh,and by the way,if you're wondering how this approach can be of practical use for humans:The movie industry had been trying to create computer-generated flocks of birds in movie scenes.The question was how to do it easily on a large scale?A researcher used these threerules in a computer graphics program,and it worked!There have also been attempts to create computer-generated crowds of people using this bird flocking model of swarm intelligence.However,I'm not surprised that more research is needed.The three rules I mentioned might be great for bird simulations,but they don't take into account the complexity and unpredictability of human behavior.So,if you want to create crowds of people in a realistic way,that computer model might be too limited.题目1.What is the lecture mainly about?A.Various methods that ants use to locate foodB.A collective behavior common to humans and animalsC.A type of animal behavior and its application by humansD.Strategies that flocks of birds use to stay in formation2.According to the professor,what behavior plays an important role in the way ants obtain food?A.Ants usually take a different path when they return to their nest.B.Ants leave chemical trails when they are outside the nest.C.Small groups of ants search in different locations.D.Ants leave pieces of food along the path as markers.3.What are two principles of swarm intelligence based on the ant example?[Click on2answers.]A.Individuals are aware of the group goal.B.Individuals act on information in their local environment.C.Individuals follow a leader's guidance.D.Individuals instinctively follow a set of rules.4.According to the professor,what path is followed by both telephone calls on a network and ants seeking food?A.The path with the least amount of activityB.The most crowded pathC.The path that is most reinforcedD.The path that has intermediate stopping points5.Why does the professor mention movies?A.To identify movie scenes with computer-simulated flocks of birdsB.To identify a good source of information about swarm intelligenceC.To emphasize how difficult it still is to simulate bird flightD.To explain that some special effects in movies are based on swarm intelligence6.What is the professor's attitude about attempts to create computer-generated crowds of people?A.She believes that the rules of birds'flocking behavior do not apply to group behavior in humans.B.She thinks that crowd scenes could be improved by using the behavior of ant colonies as a model.C.She is surprised by how realistic the computer-generated crowds are.D.She is impressed that computer graphics can create such a wide range of emotions.答案C B BD C D A译文下面听一段生物学讲座的片段。
英语文体学教案LectureThreeThreeViewsofStyle
Lecture Two: Three Views of StyleWe have seen the definition of stylistics and some definitions of style.Next we will see some most influential and representative views of style.Style as form. （Aristotle）（form and content ）Style as eloquence.（Cicero）（skill to use L persuasively）（the relation with rhetoric）Style is the man. （Buffon）（L use is using it in discourse）Style as personal idiosyncrasy.（Murry）Saying the right thing in the most effective way.（Enkvist）Style as the choice between alternatve expressions. （Ibid）Style as equivalence. （Roman Jacobson）（between form and function）Style as foregrounding. （Leech Mukarovsky）Style as deviation.（Mukarovsky & Spitzer）Style as prominence.（Halliday）Style as the selections features partly determined by the demands of genre, form, themes, etc. （Traugott & Pratt）Style as linguistic features that communicate emotions and thought.（Enkvist）When writers write, they will naturaly try to make their language difffernt from the others’, so as to attract the attention of the readers and also to ensure and secure an independent existence. Or to stand out from the multitude of men of letters. Or just a special position for his writing. And that is to depart from the normal way of expression in a certain sense.Style as deviance.This view of stylistics comes from Widdowson’s remark of style holding that stylistic analysis has no fixed procedure and the technique of doing this kind of analysis is to pick on features in the text which appear to first impressions as unusual or striking in some way and then explore their ramifications. This remark implies that only those unusual or striking features are stylistically relevant. And the implied assumption is that the literary aesthetic effects can only be achieved through deviance. Though some stylisticians hold different views.It leads to such an assumption as that the distinctiveness of a literary text lies in its departure from the characteristics of what is communicatively normal. It also gives birth to the approach to style as deviance from the norms of a given language.Mukarovsky is another famous proponent and founder of this view of style. In his famous article Standard Language and Poetic Language, he speaks of style as foregrounding.He asserts that the violation of the norm of standard, especially, its systematicviolation, is what makes possible the poetic utilization of language; without this possibility there would be no poetry. According to Mukarovsky normal use of language “automatizes”language to such an extent that the users no longer see its expressive or aesthetic power; poetry must de-automatize or foreground language by breaking the rules of everyday language. P13Such as the expression “a grief ago”“a presidency ago”“Mr. Smarter”“Mr. Bumble””The advantage of this approach to style is that it helps us keep in mind the there is a difference between everyday language and the language of literature.The disadvantages are that:a.It is difficult to define the norm from which the style of a text deviates.Bloch considers the basis of norm to e statistical, that is, to determinestyle by counting or resorting to the frequency distributions of linguisticfeatures as they differ from that of the language as a whole.b.It tends to lead the readers and stylisticians to value only the language ofthe grammatically highly deviant authors and under value those authorsthat do not deviate or do not deviate so much from the norms of language.And generally speaking, it tends to lead underestimation of thenon-deviant language both within literature and without.Style as choice.Style results from a tendency of speaker or writer to consistently choose certain structures over others available in the language.The difference between L and style is that L is the sum total of the structures available to the speaker, while style concerns the characteristic choices by a certain writer either consistently or in a given text or context.To say that style is choice of words is not the same thing as saying that it is always a conscious choice, though of course if the writer always chooses his word scrutinously the effect of his way of using L will be all the more obvious as a style. Then that is pick his way forward among words, and it is hard to imagine how much literary work can there be by now. The stock of literature of we human kind no doubt will be greatly diminished. But most, almost all poets, and some writers, and all writers at certain points in their writing do write that way, that is, they a kind of choose scrutinously and seem to pick their way forward among the forest of words.E.g. we Chinese posts have a tradition of refining words. 吟得一字安，捻断数茎须。
(2024年高考真题)2024年普通高等学校招生全国统一考试英语试卷 新课标Ⅱ卷
2024年普通高等学校招生全国统一考试英语试卷养成良好的答题习惯，是决定成败的决定性因素之一。
做题前，要认真阅读题目要求、题干和选项，并对答案内容作出合理预测;答题时，切忌跟着感觉走，最好按照题目序号来做，不会的或存在疑问的，要做好标记，要善于发现，找到题目的题眼所在，规范答题，书写工整;答题完毕时，要认真检查，查漏补缺，纠正错误。
本试卷共12页。
考试结束后, 将本试卷和答题卡一并交回。
注意事项: 1. 答题前, 考生先将自己的姓名、准考证号码填写清楚, 将条形码准确粘贴在考生信息条形码粘贴区。
2. 选择题必须使用2B 铅笔填涂; 非选择题必须使用0.5 毫米黑色字迹的签字笔书写, 字体工整、笔迹清楚。
3. 请按照题号顺序在答题卡各题目的答题区域内作答, 超出答题区域书写的答案无效; 在草稿纸、试卷上答题无效。
4. 作图可先使用铅笔画出, 确定后必须用黑色字迹的签字笔描黑。
5. 保持卡面清洁, 不要折叠, 不要弄破、弄皱, 不准使用涂改液、修正带、刮纸刀。
第一部分听力（1—20 小题）在笔试结束后进行。
第一部分听力（共两节,满分30分）做题时,先将答案标在试卷上。
录音内容结束后,你将有两分钟的时间将试卷上的答案转涂到答题卡上。
第一节（共5小题;每小题1.5分,满分7.5分）听下面5段对话。
每段对话后有一个小题,从题中所给的A、B、C三个选项中选出最佳选项。
听完每段对话后,你都有10秒钟的时间来回答有关小题和阅读下一小题。
每段对话仅读一遍。
例: How much is the shirt?A. £19.15.B. £9.18.C. £9.15.答案是C。
1. What did the woman do yesterday evening?A. She watched TV.B. She went shopping.C. She attended a show.2. What is the man's suggestion?A. Taking a rest.B. Going for a coffee.C. Having a snack.3. What are the speakers mainly talking about?A. A weekend plan.B. A wedding invitation.C. A business deal.4. Where is Barbara going tonight?A. To a gym.B. To her grandma's.C. To the doctor's.5. What is Alex doing?A. He's having breakfast.B. He's feeding a cat.C. He's reading a book.第二节（共15小题;每小题1.5分,满分22.5分）听下面5段对话或独白。
英语六级听力真题长对话
英语六级听力真题长对话英语六级听力真题（长对话）（通用8篇）随着时间的推移，一年一度的六级考试马上就要到来了。
听力一直是六级考试的难点。
下面是yjbys网店铺提供给大家关于英语六级听力真题(长对话)，供大家参考。
英语六级听力真题长对话篇1Conversation OneM: So how long have you been a Market Research Consultant?W: Well, I started straight after finishing university.M: Did you study market research?W: Yeah, and it really helped me to get into the industry, but I have to say that it's more important to get experience in different types of market research to find out exactly what you're interested in.M: So what are you interested in?W: Well, at the moment, I specialize in quantitative advertising research, which means that I do two types of projects. Trackers, which are ongoing projects that look at trends or customer satisfaction over a long period of time. The only problem with trackers is that it takes up a lot of your time. But you do build up a good relationship with the client. I also do a couple of ad-hoc jobs which are much shorter projects.M: What exactly do you mean by ad-hoc jobs?W: It's basically when companies need quick answers to their questions about their consumers' habits. They just ask for one questionnaire to be sent out for example, so the time you spend on an ad-hoc project tends to be fairly short.M: Which do you prefer, trackers or ad-hoc?W: I like doing both and in fact I need to do both at the sametime to keep me from going crazy. I need the variety.M: Can you just explain what process you go through with a new client?W: Well, together we decide on the methodology and the objectives of the research. I then design a questionnaire. Once the interviewers have been briefed, I send the client a schedule and then they get back to me with deadlines. Once the final charts and tables are ready, I have to check them and organize a presentation.M: Hmm, one last question, what do you like and dislike about your job?W: As I said, variety is important and as for what I don't like, it has to be the checking of charts and tables.Questions 1 to 4 are based on the conversation you have just heard.Q1: What position does the woman hold in the company?Q2: What does the woman specialize in at the moment?Q3: What does the woman say about trackers?Q4: What does the woman dislike about her job?Conversation TwoW: Hello, I'm here with Frederick. Now Fred, you went to university in Canada?M: Yeah, that's right.W: OK, and you have very strong views about universities in Canada. Could you please explain?M: Well, we don't have private universities in Canada. They’re all public. All the universities are owned by the government, so there is the Ministry of Education in charge of creating the curriculum for the universities and so there is not much room for flexibility. Since it's a government operatedinstitution, things don't move very fast. If you want something to be done, then their staff do not have so much incentive to help you because he's a worker for the government. So I don't think it's very efficient. However, there are certain advantages of public universities, such as the fees being free. You don't have to pay for your education. But the system isn't efficient, and it does not work that well.W: Yeah, I can see your point, but in the United States we have many private universities, and I think they are large bureaucracies also. Maybe people don't act that much differently, because it’s the same thing working for a private university. They get paid for their job. I don’t know if they're that much more motivated to help people. Also, we have a problem in the United States that usually only wealthy kids go to the best schools and it's kind of a problem actually.M: I agree with you. I think it's a problem because you're not giving equal access to education to everybody. It’s no t easy, but having only public universities also might not be the best solution. Perhaps we can learn from Japan where they have a system of private and public universities. Now, in Japan, public universities are considered to be the best.W: Right. It's the exact opposite in the United States.M: So, as you see, it's very hard to say which one is better.W: Right, a good point.Questions 5 to 8 are based on the conversation you have just heard.Q5: What does the woman want Frederick to talk about?Q6: What does the man say about the curriculum in Canadian universities?Q7: On what point do the speakers agree?Q8: What point does the man make at the end of the conversation?英语六级听力真题长对话篇2Lecture 1The negative impacts of natural disasters can be seen everywhere. In just the past few weeks, the world has witnessed the destructive powers of earthquakes in Indonesia, typhoons in the Philippines, and the destructive sea waves that struck Samoa and neighboring islands.A study by the Center for Research on the Epidemiology of Disasters finds that, between 1980 and 2007, nearly 8,400 natural disasters killed more than two-million people. These catastrophic events caused more than $1.5 trillion in economic losses.U.N. weather expert Geoffrey Love says that is the bad news. "Over the last 50 years, economic losses have increased by a factor of 50. That sounds pretty terrible, but the loss of life has decreased by a factor of 10 simply because we are getting better at warning people. We are making a difference. Extreme events, however, will continue to occur. But, the message is that they may not be disasters."Love, who is director of Weather and Disaster Risk Reduction at the World Meteorological Organization, says most of the deaths and economic losses were caused by weather, climate, or water-related extremes. These include droughts, floods, windstorms, strong tropical winds and wildfires.He says extreme events will continue. But, he says extreme events become disasters only when people fail to prepare for them."Many of the remedies are well-known. From a planning perspective, it is pretty simple. Build better buildings. Don’tbuild where the hazards will destroy them. From an early-warning perspective, make sure the warnings go right down to the community level. Build community action plans. ”The World Meteorological Organization points to Cuba and Bangladesh as examples of countries that have successfully reduced the loss of life caused by natural disasters by taking preventive action.It says tropical cyclones formerly claimed dozens, if not hundreds of lives, each year, in Cuba. But, the development of an early-warning system has reversed that trend. In 2008, Cuba was hit by five successive hurricanes, but only seven people were killed.Bangladesh also has achieved substantial results. Major storm surges in 1970 and 1991 caused the deaths of about 440,000 people. Through careful preparation, the death toll from a super tropical storm in November 2007 was less than 3,500.Q16. What is the talk mainly about?Q17. How can we stop extreme events from turning into events?Q18. What does the example of Cuba serve to show?Lecture 2As U.S. banks recovered with the help of American government and the American taxpayers, president Obama held meetings with top bank execut ives, telling them it’s time to return the favor. “The way I see it are banks now having a greater obligation to the goal of a wide recovery,” he said. But the president may be giving the financial sector too much credit. “It was in a free fall, and it was a very scary period.” Economist Martin Neil Baily said. After the failure of Lehman Brothers, many of the world’s largest banks feared the worst as the collapse ofthe housing bubble exposed in investments in risky loans.Although he says the worst is just over, Bailey says the banking crisis is not. More than 130 US banks failed in 2009. He predicts high failure rates for smaller, regional banks in 2010 as commercial real estate loans come due."So there may actually be a worsening of credit availability to small and medium sized businesses in the next year or so."Analysts say the biggest problem is high unemployment, which weakens demand and makes banks reluctant to lend. But US Bankcorp chief Richard Davis sees the situation differently."We're probably more optimistic than the experts might be.With that in mind, we're putting everything we can, lending is the coal to our engine, so we want to make more loans. We have to find a way to qualify more people and not put ourselves at risk."While some economists predict continued recovery in the future, Baily says the only certainty is that banks are unlikely to make the same mistakes - twice. "You know, forecasting's become a very hazardous business so I don't want to commit myself too much. I don't think we know exactly what's going to happen but it's certainly possible that we could get very slow growth over the next year or two.”If the economy starts to shrink again, Baily says it would make a strong case for a second stimulus -- something the Obama administration hopes will not be necessary.Q19. What dose president Obama hope the banks will do?Q20. What is Martin Neil Baily’s prediction about the financial situation in the future?Q21. What does U.S. Bankcorp chief Richard Davis say about its future operation?Q22. What does Martin Neil Baily think of a second stimulus to the economy?英语六级听力真题长对话篇3Section ADirections: In this section, you will hear two long conversations. At the end of eachconversation, you will hear four questions. Both the conversation and the questions will bespoken only once. After you hear a question, you must choose the best answer. from the fourchoices marked A), B),C) and D). Then mark the corresponding letter on Answer Sheet 1 with asingle line through the centre.注意：此部分试题请在答题卡1上作答。
2022年1月14日托福听力真题及答案分析
2022年1月14日托福听力真题及答案分析我给大家整理了2022年1月14日托福听力真题及答案分析，欢迎参考。
2022年1月14日托福听力真题回顾资料Conversation1：student and housing employee同学去找管理Housing的职员要换一间宿舍，同学现在住的是single-room，由于暑假有课和工作，但是遇到问题是旁边宿舍太吵了，影响了他的作息。
想要换一间离他们远点的单人宿舍，但是employee 说发过邮件告知不能在暑假,但是同学没收到。
最终housing employee 还是给出了一些关心，说是换一个double room或者out of campus，但是同学都提出了质疑和自己的顾虑。
由于没有单间了，最终cheap price同学打算去double room。
Lecture1：the problems and solutions of flotsam science先提出flotsam science理论，professor介绍了一些ships停留在海上，被冲走了，科学家通过tracing the movement of the ships把握了ocean currents的一些规律。
先提到第一个问题，有—种device可以去探测，但是由于距离海面的深浅问题不行，举例了cargo ship in pacific ship。
还提到了organism thrive in upper portion of the ocean，其次个问题是battery，电池很难维持很长时间。
后面讲到一些关于glacier melt时候用到的device disappear 了。
最终有人提出a new way用yellow ducks可以来prevent cold and pressure,并且more durable and inexpensive。
Lecture2：dissonance讲到2个概念Artusi Me……，其次种形式的imperfection体现了dissonance。
6.5雅思精讲读写lecture 2
healthy in at least one major pollutant. Two – thirds of them
exceeded the guidelines for two, seven for three or more. (C3T4R1)
段落扩展句 Passive smoking, the breathing in of the side-stream smoke from the burning of tobacco between puffs[pʌf]喷出 or of the smoke exhaled[eksˈheil]呼出 by a smoker, also causes a serious health risk. A report published in 1992 by the US Environmental Protection Agency (EPA) emphasized the health dangers, especially from side-stream smoke. This type of smoke contains more, smaller particles and is therefore more likely to be deposited deep in the lungs. On the basis of this report, the EPA has classified environmental tobacco smoke in the highest risk category for causing cancer.（ C3T2R2）
真题精读： 语言点： 物种： species: plant/ animal species 危及，破坏： endanger/ endangerment, extinction, extinct，die out, be in danger of, threaten 原因： cause: habitat destruction, commercial exploitation, nonnative ones, pollution
Lecture2- the nature of language
Origin of Language
WHERE
DOES language come from?
Origin of Language
This is a time-honored question. No definite agreement has been reached on this issue. But several hypotheses (speculations) have been proposed:
Functions of Language
Functions of Language Examples I have got a knife. how are you? That’s fantastic! you are fired!
Linguists talk about the functions of language in an abstract sense, that is, not in terms of using language to chat, to think, to buy and sell, to read and write, to greet, praise and condemn people, etc. They summarize these practical functions and attempt some broad classifications of the basic functions of language.
Functions of Language （Halliday）
① Ideational function: Jakobson’s referential function ② Interpersonal function: Jakobson’s emotive, conative, and phatic ③ Textual function: Jakobson’s metalingual function, poetic function
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
•
How do firms behave?
Brendan Boyle 2007
How Do Firms Behave?
Brendan Boyle 2007
Industry Competition and the IO Model • Industry: – A group of firms producing products (goods and/or services) that are similar to each other. • Structure-Conduct-Performance (SCP) model – The primary contribution of the Industrial Organization (IO) economics model Structure: Structural attributes of an industry Conduct: The firm’s actions Performance: The result of the firm’s conduct in response to industry structure
• What Determines the International Success or Failure of Firms?
– In the West - In the 1960s and 1970s: Conglomeration
– Since the 1980s: Diversification that focused on core competencies • Why Do Firms Differ? – Western firms (US/UK vs. German/French) – Have different (shorter- versus longer-term) planning horizons. – Emerging economies (China, Korea, Russia) The challenge is to understand the roots of these differences.
Brendan Boyle 2007
The profitability of industries varies greatly
Median return on equity (%), 1999-2002
Pharmaceuticals Tobacco Household & Personal Products Food Consumer Products Medical Products & Equipment Beverages Scientific & Photographic Equipt. Commercial Banks Publishing, Printing Petroleum Refining Apparel Computer Software Electronics, Electrical Equipment Furniture Chemicals Computers, Office Equipment Health Care
Threat of potential entry
Little scale-based low-cost advantages (economies of scale) Insufficient product differentiation Little fear of retaliation No government policy banning or discouraging entry
Brendan Boyle 2007
Five Forces Model and Firm Strategy • The Five Forces Framework – “Translated” and extended from the SCP model in 1980 by Michael Porter. – A key proposition: The focal firm performance critically depends on the degree of competitiveness of the five forces within an industry. The stronger and more competitive these forces are, the less likely the focal firm is able to earn above-average return, and vice versa. • Although firms benefit from a favorable Five Forces environment in their industry, they are not simply passive recipients of those competitive forces. – Firms can use the Five Forces Model to evaluate what new industries to enter. – Firms can also use the Five Forces Model to compete more effectively within their industry
Rivalry among er of buyers
BUYERS
Brendan Boyle 2007
Threats of the Five Forces
Five forces
Rivalry among competitors
Threats indicative of strong competitive forces that can depress industry profitability A large number of competing firms Rivals are similar in size, influence, and product offerings High-price, low-frequency purchases Industry slow growth or decline High exit costs
Develop an understanding of what the term strategy means in practical and theoretical terms. Develop an understanding of the industry-based view of strategy and the five forces framework of industry analysis. Develop an understanding of the resource-based view of strategy and its implications for IB strategy formulation. Develop an understanding of the implications of the above for the strategy formulation and implementation in multinational enterprises.
- What determines the international success or failure of firms?
Brendan Boyle 2007
The Essence of Strategy
Brendan Boyle 2007
Key questions in the study of International Business Strategy
•
What Determines the International Success or Failure of Firms?
– Acquiring and leveraging competitive advantage – The Key: Sustaining such an advantage over time and across countries (regions) through replication and innovation.
Brendan Boyle 2007
Five Forces Framework
SUPPLIERS
Bargaining power of suppliers INDUSTRY COMPETITORS POTENTIAL Threat of ENTRANTS new entrants Threat of SUBSTITUTES substitutes
International Business Strategy
Lecture 2: The Industry-Based Views of Strategy & The Resources-Based View of Strategy
Brendan Boyle 2007
Principle Learning Objectives
Brendan Boyle 2007
What is Strategy?
• • • Strategy is how firms sustain and renew their competitive advantages in an external competitive environment Strategy is a fit between the firm’s external situation and its internal resources and capabilities Fundamental questions - Why do firms differ? - How do firms behave? - What determines the scope of the firm?